Europe Market Report Overview. CLIA Europe March 2018

Transcription

1 Europe Market Report 7 Overview CLIA Europe March 8

2 Europe-Overview and Key Countries In thousands Market 7 Grand Total 6,77 6,94.% Germany,8,89 8.% United Kingdom & Ireland,9,99.% Italy % Spain % France 4-9.% Switzerland 46.% Austria 9.% Netherlands 4.9% Norway 4-6.9% Belgium % Russian Federation % Sweden % Portugal % Denmark % Turkey % Cyprus 8.% Poland 8 6.% Greece 8-7.% Volume in Europe up by.% mostly due to the strong performance in Germany were local brands have launched two new vessels UK/Ireland is very close to the M passenger volume- Next year, it could be the fourth market in the world to go over this threshold Spain is now the fourth biggest market in Europe as it took over France (CDF pull back impact.)

3 European Passengers-Key Destinations In thousands Key Destinations 7 Western/Central Mediterranean,64,4 -% Northern Europe,76,8 8% Caribbean/Bahamas/Bermuda 8 9 9% Eastern Mediterranean % Canary Islands 4 8 8% Baltics 8 4 % Africa/Middle East 9-4% Transatlantic & World Cruise % Asia & China 7 % Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) % Panama Canal/South America & South America 8 % Australia/New Zealand/Pacific % Alaska 6 % Hawaii & NA West Coast/Mexico/California/Pacific Coast 8-6% Volume in the Mediterranean, mostly Eastern Mediterranean, is down while other destinations in Europe such as Northern Europe, The Baltics are up Volume in the Caribbean is also up

4 Volume Per Key Destinations Per Key Countries In thousands Germans are travelling anywhere and represent a significant share of passengers for Northern Europe Passengers from Italy and France are more restrictive regarding which destinations they travel to

5 Volume Per Quarter per Key Countries In thousands High dependence on Q, by far the busiest quarter of the year Germans have high share of travel during slower quarters such as Q and Q4

6 Average Age and Cruise Length Per Country There is a clear relationship between average age and cruise length Older generations can cruise for longer periods Youngest cruisers are in Italy while oldest ones in Europe are in UK, aligned with the longest average cruise length

7 Average Age and Cruise Length Per Key Destinations Shortest cruises for European passengers are in the Mediterranean and are aligned with the lowest average age The Baltics and Canary Islands destinations welcome a majority of slightly older passengers, travelling for longer periods of time

8 Germany CLIA One resource Country Overview Feb8.. Germany remains being the largest source market in Europe with an alltime record number of.9 Million passengers for 7 The YoY increase of passenger numbers by 8.% is the highest increase on the Western European as well as global level The average cruise length shows a marginal variation and is at 8.8 nights Three out four German passengers opted for a cruise in European sailing regions Over the last ten years (6 6) the German market grew twice as fast as the global cruise market place

9 Avg. Length Germany PassengerVolume,8,89 8.% Germany - Passenger Volume By Age Range.. AverageAge Germany - Average Average Age and Cruise Length PerRegion - 7 Panama Canal/South America & South America Australia/New Zealand/Pacific CruiseLength Germany <= 4.7% 8. Hawaii & NA West Coast/Mexico/California/Pacific Coast Transatlantic & World Cruise % % 4. Canada/New England Asia & China Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) % %. Caribbean/Bahamas/Bermuda Northern Europe Africa/Middle East % 8. Baltics % 6. Western/Central Mediterranean Canary Islands Alaska >= % Avg. Age

10 Germany - PassengerVolume By Trade Route Germany- Passenger Volume By Length of Cruise 6 7 Northern Europe 4 64.% Western/Central Mediterranean % Up to Days % Caribbean/Bahamas/Bermuda 8 7.% Canary Islands % 4-6 days % Baltics % Africa/Middle East 7 9.9% 7 Days 9,.% Eastern Mediterranean % Asia & China 8 9.8% 8- days 8 6.% Transatlantic & World Cruise % Canada/New England 9 7.% 4 days 7 89.% Panama Canal/South America & South America % Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) 88.% - days % Australia/New Zealand/Pacific 6.6% Hawaii & NA Coast West Coast/Mexico/California/Pacific.% Days Plus 6 7.% Alaska 6 9.8%

11 Ireland & United Kingdom CLIA one resource Country Overview Feb8.. Almost two million British holidaymakers chose a cruise in 7, with a record of,99, passengers: an increase of. % vs 6 The Mediterranean remains the most popular cruise destination for British cruise travellers, with 7% of all sailings booked last year, despite a slight year-on-year decline Cruises in Northern Europe rose by 8% against 6 figures: the second most popular region for British cruisers Increase in popularity of colder-climate destinations including Canada, Alaska, and Antarctica Northern Europe and the Caribbean had the youngest average age of cruisers, years old (average of 6 for all British cruisers) The Caribbean (with the Bahamas and Bermuda), the third most popular cruise region, saw an increase over % against 6 figures Popularity of exploration cruises in the Antarctic, Arctic and Galapagos up %, as well as long-haul destinations: Africa and the Middle East cruise bookings were up %on 6; Asia, China, were up almost %; South America and the Panama Canal saw an increase of nearly %. The fastest growth was seen by Canada and New England itineraries which were up by one-third, %

12 Avg. Length Ireland & United 6 7 Kingdom -Passenger Volume,9,99.% Ireland & United Kingdom - Passenger Volume By Age Range.. 6 Ireland AverageAge 6 Ireland United Kingdom Average CruiseLength & United Kingdom - Average Age and Cruise Length PerRegion - 7 <= 6 -.% 8. Transatlantic & World Cruise Panama Canal/South America & South America % 6. Australia/New Zealand/Pacific % 4. Other Canada/New England Asia & China %. Caribbean/Bahamas/Bermuda Hawaii & NA West Coast/Mexico/California/Pacific Baltics Coast %. Canary Islands Africa/Middle East % 8. Northern Europe Alaska % 6. >= % Avg. Age

13 Ireland & United Kingdom -Passenger Volume By Trade Route Ireland & United Kingdom- Passenger Volume By Length 6 7 of Cruise Western/Central Mediterranean % Northern Europe % Up to Days -4.% Caribbean/Bahamas/Bermuda 66 7.% Eastern Mediterranean % 4-6 days 6 7.% Canary Islands 49 -.% Baltics % 7 Days % Transatlantic & World Cruise % Africa/Middle Asia & China East %.9% 8- days % Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape).% Australia/New Zealand/Pacific -.% 4 days % Alaska 9.% Panama Canal/South America & South America 9 4.8% - days 8.% Hawaii & NA Coast West Coast/Mexico/California/Pacific 4 -.7% Canada/New England 4 6.8% Days Plus % Null -.6%

14 Italy CLIA One resource Country Overview Feb8.. Italy remains the third largest source market in Europe. Compared To 6, Italian passengers have grown by,%. A better increase than in the UK & Ireland, but lower than Germany which leads the entire European market Many Italians chose to cruise all year long. More than. Italians were on board cruise ships between October and March Cruise holidays attracts every age, with over 4% of the total amount of passengers being under 4 years old In 7 more Italian passengers are choosing a weekly or biweekly cruise comparing to 6. However, the biggest increase (+4%) is recorded for short cruises (4 to 6 days) The Mediterranean remains the favorite destination of Italian cruisers. Italy is the first destination among all journeys in the eastern Mediterranean Sea and the third one in the western Mediterranean

15 Avg. Length Italy 6 7 -PassengerVolume % Italy - Passenger Volume By Age Range.. 4 AverageAge Italy - Average 4 Average Age and Cruise Length PerRegion - 7 CruiseLength Italy <= % % 6. Transatlantic & World Cruise % %. Australia/New Zealand/Pacific 4-49.%. Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) Northern Panama Europe Canal/South America & South America Other -9 7.% 8. Africa/Middle East % 6. Alaska Baltics Canary Islands >= % Avg. Age

16 Italy -PassengerVolume By Trade Route Italy - Passenger Volume By Length of Cruise 6 7 Western/Central Mediterranean % Eastern Mediterranean % Up to Days % Caribbean/Bahamas/Bermuda % Northern Europe % 4-6 days 4.7% Africa/Middle East -.% Baltics 4 9.7% 7 Days % Transatlantic & World Cruise 9.% Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) Panama Canal/South America & South America 4.6%.% 8- days % Canary Islands 68.% Alaska -6.% 4 days 6 6.4% Asia & China.9% Hawaii & NA Coast West Coast/Mexico/California/Pacific -.4% - days % Australia/New Zealand/Pacific 6.% Canada/New England 7.% Days Plus 4-4.% Null.8%

17 Spain CLIA One resource Country Overview Feb8.. Spain overtakes France as 4th biggest market in Europe after 6.% growth in 7 Spain breaks, passenger mark and regains position as fourth largest European market after losing it in Accelerated growth of 6.% in 7 - after 4% in 6 - indicates improved consumer confidence and confirms cruising as one of Spaniards preferred vacation choices now that the economic stability has improved West Mediterranean Drive&Cruise options continue to be the most popular choice and even show moderate growth Other areas requiring air lift such as Canaries, Northern Europe, and Caribbean show impressive growth, suggesting a trend for less seasonal and more diversified demand

18 Avg. Length Spain PassengerVolume % Spain - Passenger Volume By Age Range.. 44 AverageAge Spain - Average 44 Average Age and Cruise Length PerRegion - 7 CruiseLength Spain <= 7.% 8. Transatlantic & World Cruise % % 4. Australia/New Zealand/Pacific %. Asia & China %. Other Panama Canal/South America & South America Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) % 8. Northern Europe Africa/Middle East % 6. Eastern Mediterranean Alaska Canary Islands >= % Avg. Age

19 Spain - PassengerVolume By Trade Route Spain- Passenger Volume By Length of Cruise 6 7 Western/Central Mediterranean 6 6.% Eastern Mediterranean % Up to Days 8.9% Northern Europe % Caribbean/Bahamas/Bermuda 4.% 4-6 days.% Baltics -4.7% Canary Islands 7 8.% 7 Days % Africa/Middle East % Transatlantic & World Cruise Panama Canal/South America & South America % 6.8% 8- days % Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) 49.7% Asia & China -.6% 4 days 4 4.8% Alaska -.% Australia/New Zealand/Pacific.% - days -7.% Hawaii & NA Coast West Coast/Mexico/California/Pacific.% Canada/New England.% Days Plus 4-9.9% Null 8.6%

20 France CLIA One resource Country Overview Feb8.. France is experiencing a reduction in number of passengers in 7, driven by a drop in capacity. Reduced French activity from some operators and the closure of Croisières de France, third largest provider (with a unique proposal of all-inclusive tailormade cruises in France) had a great impact on the market figures The analysis of volumes according to ages shows that the average age of French cruisers moved up from 48 to 49 years in 7 unlike other European growing markets French reduced capacity benefited companies that did not need to offer attractive rates, but with the effect of not targeting younger potential cruise travellers On destinations: a noted decline of the Mediterranean and the North (Croisières de France offered 9% of its cruises on the two regions), but a sharp increase in the Caribbean destinations, against a decline of the Eastern Mediterranean, in light of the geopolitical problems of the area Exploration cruises in the Artics and Galapados are making progress

21 Avg. Length France PassengerVolume 4-9.% France - Passenger Volume By Age Range.. 48 AverageAge France - Average 49 Average Age and Cruise Length PerRegion - 7 CruiseLength France <= 4 4.% % 6. Transatlantic & World Cruise % %. Africa/Middle East Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) Australia/New Zealand/Pacific %.6%. 8. Panama Canal/South America & South America Hawaii & NA West Coast/Mexico/California/Pacific CoastNorthern Europe Caribbean/Bahamas/Bermuda Western/Central Mediterranean Baltics Canary Islands Alaska Other Canada/New England % 6. >= % Avg. Age

22 France - PassengerVolume By Trade Route France- Passenger Volume By Length of Cruise 6 7 Western/Central Mediterranean % Caribbean/Bahamas/Bermuda 7.9% Up to Days % Eastern Mediterranean % Northern Europe % 4-6 days 44 4.% Transatlantic & World Cruise 6.9% Africa/Middle East 4 -.% 7 Days % Null 7.7% Baltics Panama Canal/South America & South America 4 -.7%.% 8- days % Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) 76.6% Australia/New Zealand/Pacific.% 4 days 4.8% Asia & China -.% Canary Islands.6% - days 9.8% Alaska -.% Hawaii & NA Coast West Coast/Mexico/California/Pacific -.7% Days Plus 6 -.6% Canada/New England -.8%

23 Netherlands CLIA One resource Country Overview Feb8.. A record, Dutch travellers booked a cruise in 7, an increase of almost 6 % against 6 The Mediterranean is still the number one region for cruising for Dutch holidaymakers, despite a small decline in numbers. Northern Europe was the second most popular cruise choice which was up %, and in third place, the Caribbean, which saw a significant rise in passengers from the Netherlands, up by more than 7 per cent A boom in short cruises of up to three days, of more than one-third (7%) on 6 figures, is a great sign that more people are trying a cruise for the first time as these are excellent entry-level choices Dutch cruise passengers are becoming more adventurous, trying adventure or exploration cruises to the Galapagos, Antarctic and Arctic, generating an increase by more than %in 7, against 6 More unusual, long-haul cruise itineraries are proving popular with Dutch travellers. Cruises in South America and through the Panama Canal grew by nearly one-third last year, up %

24 Avg. Length Netherlands PassengerVolume 4.9% Netherlands - Passenger Volume By Age Range.. AverageAge Netherlands - Average Average Age and Cruise Length PerRegion - 7 CruiseLength Netherlands <= -.% 8. Transatlantic & World Cruise -9.9% 6. Australia/New Zealand/Pacific Panama Canal/South America & South America % 4. Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) %. Canada/New England %. Hawaii Caribbean/Bahamas/Bermuda & NA West Coast/Mexico/California/Pacific Coast Baltics Northern Europe % -.% Western/Central Mediterranean Eastern Mediterranean Africa/Middle East Alaska Canary Islands >=7 9.8% Avg. Age

25 Netherlands - PassengerVolume By Trade Route Netherlands - Passenger Volume By Length of Cruise 6 7 Western/Central Mediterranean 7 -.8% Northern Europe.7% Up to Days 7.% Caribbean/Bahamas/Bermuda 7 7.8% Eastern Mediterranean % 4-6 days % Africa/Middle East 6 6.% Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape).% 7 Days 6 7.% Baltics 4 9.7% Canary Islands Asia & China 4.% -.6% 8- days % Panama Canal/South America & South America.% Transatlantic & World Cruise 84.4% 4 days 8.4% Alaska 6.7% Australia/New Zealand/Pacific 6.7% - days 6.% Hawaii & NA Coast West Coast/Mexico/California/Pacific.% Canada/New England 46.% Days Plus -.% Null -.%

26 Belgium CLIA One resource Country Overview Feb8.. 7, Belgian travellers booked a cruise in 7, 4% more than in 6 The cruise customers average age dropped from to in one year, showing that the sector is successfully attracting new-to-cruise holidaymakers The Mediterranean is still the number one region for cruising for Belgians, despite a small decline in numbers against 6. Northern Europe was the second most popular choice which was up more than 8%. In third place, the Caribbean, saw a % rise in passengers from Belgium 7 cruises to colder climates soared in popularity, with cruises to Alaska with 47 % growth; and the Baltics almost doubling with growth of over 9 percent Belgian cruise passengers are becoming keen on adventure or exploration cruises to destinations including the Galapagos, Antarctic and Arctic increasing by more than % in 7, against 6 Colder-climate destinations including Canada, Alaska, and Antarctica are popular for their unique excursion options, from penguinwatching to ice fishing, from new and repeat cruise travelers. More unusual, long-haul cruise itineraries are proving popular with Belgian travellers, including cruises in Asia and China which saw passenger numbers almost double, up by 49%

27 Avg. Length Belgium -Passenger Volume % Belgium - Passenger Volume By Age Range.. AverageAge Belgium - Average Average Age and Cruise Length PerRegion - 7 CruiseLength Belgium <=.% % 6. Transatlantic & World Cruise -9 4.% 4. Panama Canal/South America & South America Australia/New Zealand/Pacific Asia & China %. Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape) %. Other Hawaii & NA West Coast/Mexico/California/Pacific Coast Canada/New England Caribbean/Bahamas/Bermuda Northern Europe % 8. Alaska % 6. Western/Central Mediterranean Eastern Mediterranean Baltics Canary Islands >=7.% Avg. Age

28 Belgium -Passenger Volume By Trade Route Belgium- Passenger Volume By Length of Cruise 6 7 Western/Central Mediterranean -6.% Northern Europe 8.% Up to Days 4 4.% Eastern Mediterranean -7.% Caribbean/Bahamas/Bermuda 9.% 4-6 days.% Africa/Middle East 4-9.9% Baltics 9.8% 7 Days % Canary Islands 76.% Null Asia & China -.4%.% 8- days.% Transatlantic & World Cruise 4.9% Exploration (Antarctic/Arctic/Galapagos/ Greenland/Iceland/North Cape).% 4 days 7.6% Panama Canal/South America & South America 8.4% Alaska.4% - days.% Australia/New Zealand/Pacific.4% Hawaii & NA Coast West Coast/Mexico/California/Pacific -6.4% Days Plus -.9% Canada/New England -.%