Fourth Quarterly Meeting. 14th December 2011

Transcription

1 Fourth Quarterly Meeting 14th December 2011

2 WELCOME TO THE BHTA S Fourth Quarterly Meeting To be the national driving force for achieving excellence in Tourism, providing private sector leadership, for a vibrant industry, which fuels the continuous development of our nation.

3 The Big picture Our major markets are still in disarray & fears of a double-dip recession, including an unthinkable collapse of the Euro has resurfaced among consumers & economic pundits. Global economy already in a job recession sparking global unrest not seen in decades Large scale demonstrations in many cities across America targeting Wall Street fat cats These protests have largely been peaceful compared to street scenes in Athens, Spain and elsewhere in Europe The ILO and The OECD have warned that violence amongst workers is on the rise.

4 The Big Picture contd. The future of the price of oil cannot be ignored Crude prices surged nearly 36% over the last 2 months OPEC stating that production quotas & prices likely to remain for If so West Texas crude to stay above $100 per barrel and Brent Crude to stay between $110 & $120 as long as there is no return to recession Airlines will continue to look at the profitability of routes, route cuts, costs and fares Cruise lines will also be looking at routes and profitability

5 The Euro Zone Dangerous political management has led to a crumbling financial system & soaring debt levels Several European nations unable to repay without relief from outside sources like the IMF or a big trading partner like China Germany is almost alone with a healthy economy & balance of payments. Germany has been paying heavily to assist Greece and other nations in Europe to the determent of the electorate who are becoming increasing reluctant to accept that Germany should continue to pay Ruling parties are toppling in elections across Europe with Spain s Socialist the latest victim

6 UK Many Britons must be applauding the UK s decision to stay out of the Euro zone However, Britain s economy is still directly tied to the success or failure of the common currency & its economic picture has worsened considerably this year. The Governor of the BOE said recently that the euro zone debt crisis was the single biggest risk to the UK The BOE cut its prediction for the balance of 2011 & 2012 to growth of 1% GDP Unemployment rate has risen to 8.3% highest in 15 years. Inflation at the rate of 4.8%

7 UK contd. Britons still travelling tending to shun long-haul destinations in favour of domestic vacations or places close to home with weak currencies like Croatia, Bulgaria and Turkey. Where increases in arrivals have been realised in a few Caribbean destinations there is evidence of that increase being negated in economic terms by lower average visitor spending. Tour Operators report increase in interest for the All Inclusive and Luxury product. On top of a compromised economy is the addition of the crippling APD Possible stay-at-home impact from the Queen s Diamond Jubilee in June followed by the Summer Olympics in August

8 US Deadlock in Washington continues to threaten the US economy Despite market meltdown on Wall Street & overseas the US economy continued to grow slowly in 2011 Projection of a suggested 3% growth in GDP for 2012 Consumer still spending retail 5 th monthly increase in October Black Friday Thanksgiving spending quoted as the highest on record However savings are being compromised Vacations are still being taken as a cure for deeper depression!

9 Canada Canada moved up in global significance this year to #9 in the world based on GDP $ value #14 in Purchasing Power Parity (PPP) Canada s success due to 2 main factors - Government s refusal to deregulate its banking industry A more conservative policy re loans. Strong position as a net exporter of commodities oil, natural gas and minerals Canada = 16% of U.S. Total oil imports and 14% natural gas

10 Canada contd. Unemployment comparatively high 8% - expected to improve in Inflation stays consistently low with a strong currency Canada s outlook is positive as it stays near the top of the G7 economies The Caribbean well served with both scheduled and charter air services

11 Caribbean lodging Performance Report STR October, year to date Occupancy % ADR $ Rev.PAR $

12 Caribbean A number of changes of Government over the past year All of the countries being affected by the current global economic challenges APD negative for the Caribbean Higher taxes being placed on the operations The importance that the Caribbean s perception as an easyto-reach, politically stable & visitor-friendly region is more critical now than ever before.

13 Caribbean contd. Arrival # s grown in Anguilla +12%, Antigua +5.8% Aruba +5.8%,Cayman islands +7.3% Curacao +15.7% Jamaica +2.7% Puerto Rico +5.8% Arrival # s decline in Bahamas -2.2%, St. Lucia -6.2% USVI - 4.8% Visitor spend increased in Antigua, Aruba, Jamaica & St. Martin/St Maarten

14 State of the Industry - Barbados Long stay arrivals recorded an increase of 7.6% for Jan to November 2011 Arrivals compared to 2008 vs 2011 increase of 0.2% An increase of 6% in the UK market A slight decline of 1.1% in the Canadian market - West Jet operating in new destinations & air fare prices increased to Barbados. An increase of 6.9% in the US An increase of 18.4% for the German market 2 Condor flts.

15 Barbados contd. Other Europe increased 14.2% a more aggressive marketing approach being used. An increase of 135.6% for Brazil An increase of 33.4% for Trinidad & Tobago Other Caribbean market has increased by an average of 9% The length of stay for the major markets is lower than 3 years ago Although there is an increase in arrivals spend is still down.

16 Cruise Tourism Cruise arrivals increased by 8.5% for the period Jan to September Only one ship call per wk for summer Major concern re the forward bookings for 2012/13 season Knock on effect for Attractions, taxi drivers and retail. Princess Cruise line reducing calls from 55 in 2010/11 to 25 in 2012/13 Royal Caribbean reducing calls from 86 in 2010/11 to 65 in 2012/13 Costa Cruises reducing calls from 15 in 2010/11 to 2 in 2012/13 P&O Fly Cruise programme is expected to be reduced by 50% in 2012/13

17 Airlift AA JFK returns to 7 days per week from 17 th Nov. AA Miami continues with 2Flts. per day Jet Blue 7 days a week from New York US Airways 1 Flt. per wk Charlotte BA 12Flts. per week reducing to 7Flts. per wk from April 2012 VA 7Flts. per week and 1 from Manchester Air Canada Montreal 2Flts. per wk from Dec 2011, Toronto 9 Flts. per wk from Dec. & 7Flts per wk from April 2012 West Jet from Toronto 5Flts. per wk.

18 Airlift contd. Condor 2 Flts. per wk from Dec. 22 nd 2011 TUI 1 Flt. Fortnightly from TODAY Excellent loads already sold GOL 1 Flt. per wk from Sao Paulo Brazil Canadian Charter - Air Transact from 25 th Dec rotations to April 30 th 2012 AA Declared Chapter 11 bankruptcy allowing the company to restructure

19 BHTA Priorities The list of priorities that the BHTA has been concentrating on have come from the study that was commissioned in 2010 The list has been progressing well & some of the activities include Complete restructuring of the BHTA - staffing & physical Grow membership and develop increased membership benefits Implement Hospitality Assured Retained a Marketing Consultant Cicely Walcott The e-commerce platform bookbarbadosnow.com Revamp the BHTA website bhta.org Consultation on Tourism with the BTA last quarterly meeting Marketing committee working on a BHTA marketing plan, National package, product clubs etc.

20 BHTA Priorities contd. Source grant funding for 3 major projects these have been submitted - Institutional strengthening for the BHTA, Underwater sculpture park and the creation of a new dive site with a sunken vessel. 60 th Anniversary Tourism Book & calendar of activities Worker Orientation tools for workers in Tourism & other sectors Presentation of a Development and Training Brochure march 2012 STEP Improve the financial stability of the Association Tourism Fund Creating linkages with Agriculture & other sectors

21 Membership New Members 21 Total membership Accommodation, 7 Direct Tourism Services & 10 Supporting Members Lost 23 members due to closure of business or financial challenges Discount card for staff of members to be launched in 2012 PR focus on the new Tourism Page that is featured in the Advocate once per month. New Members orientation meeting - information on the BHTA and its goals, objectives and membership benefits. Mingle and meet Board members 7 committee chairs.

22 BHTA website Two parts to the redevelopment of the BHTA website Acute Vision and Michelle Smith Mayers have worked on the development and content of the corporate site which has just been launched today The review period for the site will be until 15 th Jan please inform Michelle of any changes that you require The marketing sub-site will be developed and become an addition to support the website and will be completed by end of January 2012

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24 Schools Tourism Education Programme (STEP) Launched on 19 th Sept schools in the pilot 8 primary and 7 secondary schools. Immersion programme for teachers participating in a Staycation at a hotel and visiting attractions. Revamping the Adopt- A-School programme, Mentorship, Visiting speakers, Career showcase Activities have started Atlantis Submarines working with Hilda Skeene primary school. Visit to Atlantis, recycling programme and an underwater themed mural to be painted at the school Today we welcome Mrs. Browne, Dr. Lashley & a student from Combemere school

25 18 teachers & guests from Hilda Skeene primary on the Atlantis submarine

26 Tourism Fund Total funds collected in 2011 were reduced due to the down turn in business however projects were still facilitated DTS using donation boxes Greater need for Tourism Fund in current global economy 2 new members joined All Seasons Europa & Worthing Court Encourage everyone to come on board Positive product and marketing projects Especially marketing due to the current economic challenges

27 Tourism Fund Making Barbados Better Backin Barbados Hosted a Pirate s Themed Party for the top tour operators from the UK & Europe networking opportunity for the members. South Beach Food Festival Largest food festival held in Miami 20,000 attendees. Sponsor s location in the Grand Tasting Village & Fun and Fit for the Family Staycations Developed to encourage Barbadians to enjoy what our visitors spend thousands of $ s to enjoy Promoted by the BTA in the regional market for Caricom nationals. BookBarbadosnow.com

28 Product Clubs 7 Product Clubs reduced to 4 Epicurean Alvin Jemmott, Water Activities Gavin Smith, Romance- Susan Morris, MICE Roseanne Myers Sports tourism as a sub-committee of the Marketing committee Cruise to be incorporated in DTS category meetings & marketing Literature, DVD s for promotion, digimail, attend trade shows, Developing websites Encouraging new events to Barbados Dallas Dive Show

29 The number of bookings are increasing month on month The spread of the bookings are improving across the hotels the hotels November revenue US$56, bookings 232 Room nights. We need more of the hotels, attractions and villas to come on board It is FREE We need you to give us your BEST rates Commission is only 10% A special Offers Section has been launched

30 Update your Extranet with rates and apply any special promotions that are available from other channels BookBarbaodsNow.com is now available through the official Face book page of Barbados on VisitBarbados.org Tomorrow THURSDAY, 15 th DECEMBER 2011 Ashwin will be presenting a workshop at PomMarine Hotel from 9.00 a.m. To a.m. Getting more business through BookBarbadosnow.com

31 Tourism Research Working Group A Tourism Research Working group has been set up to gather together all data re tourism and identify any gaps that there may be re this data Representatives from the Central Bank, CTO, BTA, Statistical Services and the BHTA make up the group Information gathered will be presented at the next quarterly meeting in March 2012.

32 Hospitality Assured The BHTA through the Business excellence committee has been encouraging businesses to adopt the Hospitality Assured programme. To date throughout the Caribbean forty five (45) tourism businesses have been involved in the programme, with eight (8) of these companies having received certification and the remainder in various stages of preparing themselves for certification. In Barbados 17 companies are currently undertaking the programme Accra Beach Resort has recertified having been apart of the original pilot programme. Atlantis Submarines was the first attraction to be certified. The BHTA Secretariat is also participating in the programme

33 60 th Anniversary of the BHTA A full programme for the entire year will be launched in January 2012 Some of the activities will include Speaker Series Jazz Event Barbados Got Talent to be hosted at Illaro Court Mad Hatters Tea party Thanksgiving Service President s Awards Caribbean Agro-Tourism Symposium Book Launch Epicurean Weekend Night of the 90 s Revisited AND MORE

34 Advocacy Public / Private collaboration critical especially in the current economic climate Meetings with Ministers of Government Regular meetings with COP We welcome the new Tourism Liaison Officer Inspector David Lewis & thank Inspector Howell Discussions regarding new legislation e.g. Amendment to Shops Act, Employment Rights Bill etc. Specific meetings with the Minister of Tourism and BTA Discussion topics included- Updating of the TDA, Taxi Fares, Cruise tourism, License challenges, Beach Restoration, APD etc. Individual Members challenges and presentations

35 CHTA Leadership Conference - Jan Bahamas Caribbean Marketplace Jan Bahamas CHTIC April Puerto Rico Taste of the Caribbean - June Miami Caribbean Boutique & Intimate Hotel Conference Oct th - Venue TBA. Caribbean Marketplace Jan Venue TBA CHTIC May Puerto Rico

36 CHTA contd. Celebrates 50 years of business Golden Jubilee Dinner June 2 nd 2012 Jamaica 50 th Anniversary Book From Pirates to Hoteliers Advocacy re APD with CTO press release available on website. Tourism is Key Campaign continueing New look for advertising WTTC Travel and Tourism Economic Impact for the Caribbean 2011 released in November CTDC Redesign the website Caribbeantravel.com to be completed by 1 st July 2012

37 Ladies & Gentlemen A VERY BIG THANK YOU FOR YOUR SUPPORT Happy Christmas & A Prosperous & Peaceful New Year

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