LUXURIOUS WATERFRONT ALL-INCLUSIVE RESORTS

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1 LUXURIOUS WATERFRONT ALL-INCLUSIVE RESORTS BRAND INFORMATION

2 PARADISUS RESORTS IS WHERE YOU WANT TO BE Free / In Love / In Nature / A Family Real / Romantic / Satiated / Relaxed Spontaneous / Pampered Dominican Republic Mexico Cuba Costa Rica 2018

3 P ARADISUS RESORTS BRAND FACT SHEET CONTENTS BRAND POSITIONING p. 3 FUTURE DEVELOPMENT p. 4 BRAND INFORMATION p. 6 BRAND ATTRIBUTES p ARCHITECTURAL DATA p. 25

4 Paradisus Playa del Carmen

5 P ARADISUS RESORTS BRAND FACT SHEET FAMILY - OWNED GLOBAL LUXURIOUS ALL - INCLUSIVE SUSTAINABLE WHERE YOU WANT TO BE INVESTING Meliá Hotels International has been a respected leader in European hospitality since founder Gabriel Escarrer opened his first hotel in Palma de Mallorca, Spain in P 3 The family-owned company s rapid growth into today s dominant global brand results from strategic mergers and acquisition of properties and markets; development of diverse brands that satisfy every guest for every occasion; socially, environmentally and culturally responsible management; and a solid commitment to sustainability across all brands Paradisus Resorts is Meliá s award-winning and luxurious all-inclusive brand. Resorts are located in nature s greatest havens. In addition to living the Meliá philosophy, Paradisus is thoughtfully committed to the health and well-being of both guests and the surrounding environment and is deeply respectful of local gastronomy and cultures. Each Paradisus Resort is service and attribute driven, with a focus on delivering a luxury and life-changing experience to every guest. Paradisus understands that the desire for experience is the mantra of new world traveler and is consciously proactive and responsive. The brand works with master architects and interior designers to create spaces and pallets that stimulate, soothe and wow. 7-Star Michelin Chef Martin Berasategui leads our food and beverage program with healthy gastronomic innovation. Paradisus guests are loyal return visitors. New guests are introduced to the brand daily via creative partnerships, programs and incentives distributed through traditional and social media.

6 P ARADISUS RESORTS BRAND FACT SHEET WHERE YOU WANT TO BE EXPANDING Our strategic growth focuses on real, transformative experiences in cultures and surroundings that touch souls because we understand that in an all-inclusive resort experience, the most important thing to include is our guest. With this in mind, we look to: Maintain a leadership role in the luxury all-inclusive market Continue to respond to our niche markets in ways that resonate for their various life stages Evolve and ever-improve our 7-Star food and beverage options, life-enriching experiences and spa experiences Expand our footprint in Asia MEXICO Paradisus Cancun Resort Paradisus Playa del Carmen - La Perla & La Esmeralda CUBA Paradisus Varadero Resort Spa Paradisus Princesa del Mar Paradisus Rio de Oro DOMINICAN REPUBLIC Paradisus Punta Cana Resort - The Reserve Paradisus Palma Real Resort - The Reserve Our newest location, Paradisus Costa Rica, opens in LOCATIONS P 4 Los Cabos SUDESTE ASIÁTICO (2018) (2018) (2018) GEOGRAPHIC GUEST ORIGIN 44% * Others: 19% 8% 7% 5% 4% 3% 3% 2% 3% 3% USA Mexico Canada UK Spain Agentina Chile Germany France Rusian FD. For internal use only. Reproduction without written permission is prohibited.

Want lots of value for their money Want learning experiences Very health conscious Volunteer mentality 34 % MANAGED MILLENNIALS AGES 18-34 Biggest demographic ever Highly influential to Boomers

7 P ARADISUS RESORTS BRAND FACT SHEET DEMOGRAPHIC AND PSYCHOGRAPHIC BABY BOOMERS Ages Spend more than $120 billion/yr on travel 5-6 trips annually Travel is a necessity Intrepid explorers Value relationships Health & rejuvenation trips Meditation, yoga, spiritual trips 30 % MANAGED HOTELS 70 % OWNED GENERATION X AGES Higher net worth than Boomers & Millennials Value service and luxury Want lots of value for their money Want learning experiences Very health conscious Volunteer mentality 34 % MANAGED MILLENNIALS AGES Biggest demographic ever Highly influential to Boomers behavior $200 billion annual spending power Spend money on experiences rather than material things Voracious about technology & social media Love rewards programs They care about people, planet, profit World s best brand ambassadors Into health, environment and simplicity Into personal growth and developmental 31 % LEISURE ROOMS 66 % OWNED NICHE MARKETS ALL AGES Adult Couples (Royal Service) Honeymooners (Royal Service) Families (Family Concierge) Family Reunions (Family Concierge and Royal Service) Group Weddings (Family Concierge and Royal Service) 8 % BUSINESS TRAVEL 24 % GROUPS BUSINESS SEGMENTATION 16 % E-COMMERCE 21 % MEETINGS & EVENTS P 5 Paradisus Playa del Carmen- La Esmeralda 10 4, , MILL HOTELS 100% leisure ROOMS COUNTRIES EMPLOYEES CUSTOMERS For internal use only. Reproduction without written permission is prohibited.

8 P ARADISUS RESORTS BRAND FACT SHEET WHERE YOU WANT TO BE SERVED Our guest is a respected and active part of our brand. We listen and respond in real ways to create real experiences for real people. P 6 The Experience All-inclusive pricing Enticing beach locations Lush tropical gardens Public area water fountains Original art throughout the resort Low-rise architecture integrated into and sensitive to the environment Master-class, award-winning interior design Outdoor sound system for music and ambiance A minimum of three pools Professional and attentive staff The Dining Options 7-Star Michelin Chef Martin Berasategui at the helm Enticing a la carte restaurants featuring creative menu concepts in designer spaces Bars and lounges bars serving a full selection of premium brands Master Mixologist The Activities Water sports, land sports and other activities Supervised kids facilities and entertainment Fitness center Yhi Spa The Comforts Fabulous linens, towels, robes Exclusive Thierry Mugler for Paradisus bath and personal amenities Fully stocked mini bar 24-hour room service High-speed internet Express check-out The Special Facilities Excellent meeting and event facilities Full-service business centers Dedicated adult areas Dedicated children s areas Paradisus Palma Real Paradisus Playa del Carmen La Perla

9 P 9

10 The Reserve at Paradisus Palma Real

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12 P ARADISUS RESORTS BRAND FACT SHEET BRAND ATTRIBUTES WHERE YOU WANT TO BE ROYAL P 10 Royal Service is not just a service; it s a philosophy. Conceived as Paradisus most intimate and exclusive VIP experience, Royal Service provides distinguished guests with their own private butler who extends personal attention and an unwavering focus on preferential service and privacy. EXCLUSIVELY ADULT UPGRADE EXPERIENCE VIP PRIVATE CHECK-IN OVERSIZE SUITES UPGRADED AMENITIES NESPRESSO COFFEE SYSTEM PRIVATE RESORT AREA PRIVATE BEACH EXCLUSIVE RESTAURANT ACCESS PRIVATE BUTLER PRIVATE RESERVATION ASSISTANCE

13 Paradisus Punta Cana Paradisus Punta Cana Paradisus Palma Real Paradisus Playa del Carmen

At its heart is the best experience of all pure freedom for both kids and parents.

15 P ARADISUS RESORTS BRAND FACT SHEET WHERE YOU WANT TO BE FAMILY Paradisus Playa del Carmen- La Esmeralda Family Concierge is a special enclave for families. At its heart is the best experience of all pure freedom for both kids and parents. Kids do their thing while fully supervised and adults are free to relax and roam; they join together at their pleasure. P 13 EXCLUSIVELY FAMILY UPGRADE EXPERIENCE PRIVATE CHECK-IN OVERSIZE SUITES NESPRESSO COFFEE SYSTEM KID-SIZE AMENITIES DEDICATED POOL DEDICATED PLAY AREA KID S CLUB SUPERVISION TURN-DOWN COOKIES AND MILK SERVICE IN-ROOM VIDEO GAMES CONCIERGE BABYSITTING PRIVATE RESERVATION ASSISTANCE Paradisus Playa del Carmen- La Esmeralda

WHERE YOU WANT TO BE ROMANTIC P 14 Our Romance team is expertly

affair to the blow-out destination wedding of someone s biggest

EXCLUSIVE EVENTS PLANNING & SERVICES EXPERT ROMANCE TEAM UNIQUE

16 WHERE YOU WANT TO BE ROMANTIC P 14 Our Romance team is expertly trained to create lovely parties of all sizes, from a small family affair to the blow-out destination wedding of someone s biggest dreams. EXCLUSIVE EVENTS PLANNING & SERVICES EXPERT ROMANCE TEAM UNIQUE ROMANTIC ESCAPES HONEYMOONS ANNIVERSARIES DESTINATION WEDDING PACKAGES CHILL-OUT CHIC TAILOR MADE THE AQUA THE ALLURE THE FANTASY THE WISH

17 Paradisus Palma Real P 18

18 YHI Spa at Paradisus Punta Cana YHI Spa at Paradisus Playa del Carmen

19 P ARADISUS RESORTS BRAND FACT SHEET Y HI SPA WHERE YOU WANT TO BE PAMPERED P 17 YHI SPA is created for purification and relaxation. The entire space vibrates at a level that leads to harmony. Our guests simply go with the flow. ZEN-LIKE SPA SANCTUARIES INDOOR AND OUTDOOR TREATMENT ROOMS WHIRLPOOLS SAUNAS STEAM ROOMS Upgrade Experience: AROMATHERAPY SIGNATURE TREATMENTS HYDROTHERAPY AROMATIC BATHS RADIANCE SCRUBS BIO-MASSAGE SACRED WRAPS AND MASKS BODY TREATMENTS & RITUALS FACIALS HANDS & FEET COLLECTION YHI Spa at Paradisus Cancun

21 P 19

stimulates the senses like nothing else, opening eyes,

22 P ARADISUS RESORTS BRAND FACT SHEET LIFE-ENRICHING ACTIVITIES WHERE YOU WANT TO BE CAREFREE P 20 Travel stimulates the senses like nothing else, opening eyes, minds, hearts and palates minds to other cultures, food and traditions. Paradisus brings the guest and the locality together to create memorable experiences. COOKING EXPERIENCE WINE TASTING TANGO PHOTOGRAPHY SUSHI MAKING PAINTING SCUBA DIVING AQUATIC EXPERIENCES LOCAL EXCURSIONS

24 P 19 Chef Martin Berasategui Passion Restaurant At Punta Cana Mole Restaurant At Para

25 P ARADISUS RESORTS BRAND FACT SHEET FIVE STAR DINING WHERE YOU WANT TO BE SATIATED Fuego Restaurant At Paradisus Cancun Paradisus Resorts has partnered with 7-star Michelin Chef Martin Berasategui to bring his signature cuisine to the brand. An innovator of Basque cuisine, Chef Berasategui is known for the use of molecular gastronomy and fresh seafood in his cuisine, which is light, extremely imaginative and crafted with masterful technique. P 23 AN ARRAY OF PALATE-PLEASING DINING OPTIONS INTERNATIONAL CHEFS UNFORGETTABLE CULINARY EXPERIENCES UNLIMITED PREMIUM BRAND DRINKS EXTENSIVE SELECTION OF WINES AWARD-WINNING ATMOSPHERES STUNNING DÉCOR EXCELLENT SERVICE disus Playa del Carmen

27 P ARADISUS RESORTS BRAND FACT SHEET P ARADISUS RESORTS BRAND FACT SHEET 27 ARCHITECTURAL DATA PROTOTYPE FACILITY PROGRAM SUMMARY 500 Keys 102 1,093 Gross sqm Gross sq ft / Key / Key GUESTROOMS 59% Junior Suite Deluxe 40,50 sqm 436 sq ft 1% Handicapped Junior Suite Deluxe 40,50 sqm 436 sq ft 10% Suite Deluxe Family Concierge 56,50 sqm 608 sq ft 10% Suite Premium Family Concierge 75,50 sqm 813 sq ft - Presidential Suite Family Concierge 152,00 sqm 1,636 sq ft 18% Junior Suite Grand Luxe Royal Service 48,50 sqm 522 sq ft - Handicapped Junior Suite Grand Luxe Royal Service 48,50 sqm 522 sq ft 1% Grand Master Suite Royal Service 74,00 sqm 797 sq ft 1% Grand Master Suite Two Bedrooms Royal Service 122,00 sqm 1,313 sq ft - Grand Presidential Suite Royal Service 124,00 sqm 1,335 sq ft - Garden Villa Royal Service 94,00 sqm 1,012 sq ft SUBTOTAL 24,293 sqm 261,487 sq ft PUBLIC AREAS Access control 7 sqm 75 sq ft Minimum motor hall 80 sqm 861 sq ft Eco-hall closed building 250 sqm 2,691 sq ft Reception 400 sqm 4,306 sq ft Courtesy room 45 sqm 484 sq ft Lounge Bar & cyber café 350 sqm 3,767 sq ft Family Concierge 475 sqm 5,113 sq ft Royal Service 700 sqm 7,535 sq ft Retail shops 450 sqm 4,844 sq ft Romance show room 30 sqm 323 sq ft Casino 300 sqm 3,229 sq ft Red Lounge 300 sqm 3,229 sq ft Worldwide Buffet Naos & Library Restaurant 1,325 sqm 14,262 sq ft Market Grill 900 sqm 9,688 sq ft Passion Restaurant 225 sqm 2,422 sq ft Bellini Bar 105 sqm 1,130 sq ft Vento Restaurant 225 sqm 2,422 sq ft Bana Restaurant 275 sqm 2,960 sq ft Martini Bar 105 sqm 1,130 sq ft Del Pais Restaurant 225 sqm 2,422 sq ft Theatre 600 sqm 6,458 sq ft Convention centre 2,500 sqm 26,910 sq ft YHI Spa 850 sqm 9,149 sq ft Fitness centre 125 sqm 1,345 sq ft Other Areas 490 sqm 5,275 sq ft SUBTOTAL 11,337 sqm 122,030 sq ft P 25 BACK OF THE HOUSE Support areas, administration, engineering, etc. SUBTOTAL 5,970 sqm 64,260 sq ft VERTICAL AND HORIZONTAL COMMUNICATIONS Corridors, stairs, lifts (for both back and front of the House) SUBTOTAL 9,152 sqm 98,511 sq ft TOTAL (A+B+C+D) 50,752 sqm 546,288 sq ft TOTAL EXTERNAL AREAS 9,235 sqm 99,405 sq ft

28 Dominican Republic Mexico Cuba Costa Rica 2017 PARADISUS.COM CONTACT US AT LEARN MORE ABOUT US AT MELIAHOTELSINTERNATIONAL.COM A Meliá Hotels International Brand

TABLE OF CONTENTS. OO. INTRODUCTION p NATURE INCLUDED p STRATEGIC BRAND PURPOSE p. 5

TABLE OF CONTENTS. OO. INTRODUCTION p NATURE INCLUDED p STRATEGIC BRAND PURPOSE p. 5 N AT U R E I N C L U D E D TABLE OF CONTENTS OO. INTRODUCTION p. 3 01. NATURE INCLUDED p. 4 02. STRATEGIC BRAND PURPOSE p. 5 03. UNIQUE SELLING PROPOSITION & DISTINGUISHING FACTORS p. 7 04. BRAND DEVELOPMENT