YOU DESERVE A COOLER THAT ACTUALLY COOLS

Transcription

1 2016 PRESS KIT

2 YOU DESERVE A COOLER THAT ACTUALLY COOLS PackIt is a foldable, freezable bag that keeps food and drinks cool anywhere. It works just like a refrigerator on the go, chilling your food and drinks for up to 10 hours. Freezable gel is built into the walls of the bag so there s no need for extra ice packs to keep items cool. PackIt s all-in-one cooling system is so simple to use. Just fold or flatten your PackIt, then place the entire bag in the freezer overnight to activate its built-in cooling. The bag takes up minimal space in the freezer and is ready to go when you are. When you take the bag out of the freezer, its walls will be completely frozen. Pack your favorite perishable items inside and let the bag work its magic. Your PackIt will generate waves of cold air that chill your food and drinks, keeping them safe and delicious all day.

3 ABOUT PACKIT PackIt LLC is a manufacturer of smart cooling solutions for life on the go. Founded in 2009, PackIt revolutionized the lunch market with its Personal Cooler, the first foldable, freezable bag to keep food and drinks cool up to 10 hours no ice packs needed. PackIt s coolers for lunch, wine, beer, shopping, picnic, and baby bottles are sold in more than 40 countries worldwide and at better US retailers, including Bed Bath & Beyond, Whole Foods, Target and The Container Store. In 2014, PackIt was named No. 28 on the Inc. 500, an exclusive ranking of the fastest-growing private companies in the U.S. The company was also named the No. 1 fastest-growing woman-led business on the list. PackIt is headquartered in Westlake Village, CA. To see PackIt in action, visit packit.com/video. MELISSA KIELING, CEO Melissa Kieling is the founder and CEO of PackIt LLC. As a mom of three, she noticed that no single product could keep her kids healthy lunches cool and safe until lunchtime. Melissa subsequently invented and patented a lunch bag that had freezable gel built into its lining and could stay cool up to 10 hours. In 2011, Melissa strategically invested in a two-year, $4 million direct marketing campaign on Nickelodeon, Disney Channel and Cartoon Network. By directly engaging families, she not only drove sales but she also compelled consumers to ask for PackIt by name at the nation s largest retailers. Over the past six years, Melissa has grown PackIt from a $150,000 company to a multimillion-dollar consumer products business. She has also launched a successful secondary line, PK2, at Walmart and grocery stores. In 2015, Melissa was a finalist for the Greater Los Angeles Ernst & Young Entrepreneur Of The Year Award. She lives in Westlake Village, CA, with her children, who continue to inspire new PackIt product ideas daily. Visit packit.com/media to access product photography.

4 2016 COLLECTION AT A GLANCE

5 LUNCH BAGS NEW! UPRIGHT LUNCH BOX $19.99 MSRP NEW! CLASSIC LUNCH BOX $19.99 MSRP NEW! TRAVELER LUNCH BAG $19.99 MSRP NEW! ROLLTOP LUNCH BAG $19.99 MSRP REDESIGNED UPTOWN LUNCH BAG $24.99 MSRP REDESIGNED CARRYALL LUNCH BAG $19.99 MSRP LUNCH BAG $19.99 MSRP MINI LUNCH BAG $15.99 MSRP DELUXE LUNCH BAG $24.99 MSRP

6 BEVERAGE BAGS NEW! WINE BAG $15.99 MSRP NEW! 9-CAN COOLER $24.99 MSRP NEW! 18-CAN COOLER $29.99 MSRP EVERYDAY BAGS NEW! PICNIC TOTE $34.99 MSRP PICNIC BAG $29.99 MSRP GROCERY BAG $24.99 MSRP BABY BOTTLE BAG $18.99 MSRP

7 NEW PRINTS Our stylish array has something for every personality, including new offerings from acclaimed design brand French Bull. MONSTERS 2.0 POPPIES BUFFALO CHECK Available in: Freezable Lunch Bag Freezable Mini Lunch Bag Freezable Upright Lunch Box Available in: Freezable Lunch Bag Freezable Mini Lunch Bag Freezable Upright Lunch Box Available in: Freezable Lunch Bag Freezable Upright Lunch Box Freezable Picnic Bag POLKA DOTS FIESTA ANIMAL Available in: Freezable Lunch Bag Freezable Classic Lunch Box Freezable Carryall Lunch Bag Freezable Traveler Lunch Bag Freezable Uptown Lunch Bag Available in: Freezable Lunch Bag Freezable Classic Lunch Box Freezable Carryall Lunch Bag Freezable Picnic Tote Available in: Freezable Uptown Lunch Bag GO GO VIVA Available in: Freezable Lunch Bag Freezable Mini Lunch Bag Freezable Upright Lunch Box Available in: Freezable Lunch Bag Freezable Deluxe Lunch Bag Freezable Carryall Lunch Bag Freezable Traveler Lunch Bag Freezable Baby Bottle Bag Freezable Wine Bag Freezable Grocery Bag Freezable Picnic Tote NEW COLORS MARINE Available in: Freezable 9-Can Cooler OLIVE Available in: Freezable 18-Can Cooler CHARCOAL Available in: Freezable 9-Can Cooler Freezable 18-Can Cooler

8 NEW 2016 PRODUCTS

9 UPRIGHT LUNCH BOX

10 NEW! UPRIGHT LUNCH BOX This modern lunch box has a top-load design that prevents spills and is easy to access on the go. With stylish color blocking and contrast zippers, it s the total package. MSRP: $19.99 DIMENSIONS: Open: H x 8.5 W x 4.75 D Flattened: H x 8.5 W x 1.75 D FEATURES: Chills a meal and a 12oz (340ml) drink for up to 10 hours Vertical design keeps drinks upright and prevents spills Diagonal hinge and top zipper design secure items inside bag and allow easy access Buckle handle conveniently attaches to messenger bags, backpacks and sports bags Zip pocket holds ID cards, wipes or napkins GO GO BUFFALO CHECK MONSTERS 2.0 POPPIES

11 CLASSIC LUNCH BOX

12 NEW! CLASSIC LUNCH BOX The classic lunch box is getting PackIt s cool tech twist! As the only horizontal lunch box that chills healthy food, it s the easiest, most stylish way for kids to eat well anywhere. MSRP: $19.99 DIMENSIONS: Open: 8.25 H x 10 W x 4.25 D Flattened: 8.5 H x W x 2.25 D FEATURES: Chills a meal and a 12oz (340ml) drink for up to 10 hours Large zip opening allows for faster top-load packing Buckle handle conveniently attaches to messenger bags, backpacks and sports bags Mesh pocket holds an 8oz water bottle, snacks or personal items Zip pocket holds ID cards, wipes, napkins or personal items POLKA DOTS CAMO GRAY STRIPE FIESTA

13 TRAVELER LUNCH BAG

14 NEW! TRAVELER LUNCH BAG What happens when a fridge meets a handbag? Chilled perfection. As cute as is it cool, this handy lunch bag is up for anything. MSRP: $19.99 DIMENSIONS: Open: 10.5 H x 13.5 W x 6 D Flattened: 11.5 H x 14 W x 2.25 D FEATURES: Chills a large meal or salad, a snack and a 12oz (340ml) drink for up to 10 hours Easy-grip carry handles Roomy design fits extra-large containers Exterior slip pocket holds utensils and personal items POLKA DOTS BLACK VIVA

15 ROLLTOP LUNCH BAG

16 NEW! ROLLTOP LUNCH BAG A new twist on the classic brown bag shape, this freezable lunch bag brings PackIt s patented cooling to a rugged silhouette. MSRP: $19.99 DIMENSIONS: Open: 10.5 H x 8.25 W x 5.5 D Flattened: 11 H x 8.25 W x 1.75 D FEATURES: Chills a sandwich, a snack, and a 12oz (340ml) drink for up to 10 hours Rolltop design and secure buckle closure lock in cold, dry air Top-load opening makes it easy to pack boxy food containers BLACK CAMO

17 UPTOWN LUNCH BAG

18 NEW! UPTOWN LUNCH BAG This fashionable messenger-style bag has a new dry compartment and a redesigned strap for ultimate comfort while carrying. MSRP: $24.99 DIMENSIONS: Open: 10.5 H x 13 W x 6.75 D Flattened: 10.5 H x 13 W x 2 D FEATURES: Chills a large meal or salad, a snack and a 12oz (340ml) drink for up to 10 hours Redesigned adjustable shoulder strap that s less likely to wrinkle clothing Roomy design fits extra-large containers Interior zip closure and redesigned Velcro tab under top flap secure items inside bag Dry compartment inside top flap unzips to store napkins and utensils; additional storage in exterior zip pocket and interior slip pocket POLKA DOTS ANIMAL

19 CARRYALL LUNCH BAG

20 CARRYALL LUNCH BAG Our award-winning lunch bag just keeps getting better. It s now even roomier and has a newly reinforced carry strap and zip closure. MSRP: $19.99 DIMENSIONS: Open: 9 H x 13 W x 6 D Flattened: 9 H x W x 2 D FEATURES: Chills a large meal or salad, a snack and a 12oz (340ml) drink for up to 10 hours includes shoulder strap Roomy design fits extra-large containers and allows you to store drinks upright Reinforced zip closure secures food inside bag, locks in cold, dry air and provides easy access to items inside Reinforced ergonomic carry strap that evenly distributes weight Exterior slip pocket holds utensils and personal items VIVA POLKA DOTS FIESTA

21 PICNIC TOTE

22 NEW! PICNIC TOTE This stylish shoulder bag has a spacious cooling compartment, an upright design that prevents spills and a handy dry compartment. MSRP: $34.99 DIMENSIONS: Open: 12 H x 15 W x 5.75 D Folded: 7 H x W x 2.5 D FEATURES: Chills meals for four people or four large bottles for up to 10 hours Webbed straps for easy carrying on the arm or shoulder Roomy design allows you to store drinks upright and avoid spills Top flap unzips to reveal dry storage compartment for napkins and utensils Large zip opening allows for faster packing and lets you see exactly where items are stored VIVA FIESTA

23 WINE BAG

24 NEW! WINE BAG An ingenious new approach to on-the-go cooling, this wine bag can be carried in the hand or over the shoulder. Makes the perfect gift! MSRP: $15.99 DIMENSIONS: Open: 13.5 H x 4.5 W x 4.5 D Flattened: 13.5 H x 6.75 W x 1.25 D FEATURES: Chills and protects a 750ml-1L bottle of wine, water or a large beer bottle for up to 6 hours Unique strap design allows you to carry bottle over your shoulder or pull tab and carry in your hand Rolltop design and carry strap system secure bottle in bag and lock in cold air Flattens to a slim profile for compact storage and easy stacking in the freezer VIVA GRAY STRIPE

25 9-CAN COOLER

26 NEW! 9-CAN COOLER Meet the first soft-sided can and bottle cooler that chills like a fridge. Also a lunch bag, this collapsible cooler is a game changer. MSRP: $24.99 DIMENSIONS: Open: 8 H x 9.75 W x 8 D Flattened: 2.75 H x 10 W x 8.25 D FEATURES: Chills 9 12oz cans, 6 12oz cans and snacks, 6 20oz bottles or two meals for up to 10 hours Adjustable shoulder strap Two mesh pockets for storing personal items, water bottles, snacks, keys and bottle openers Large zip opening allows for faster top-load packing and lets you see exactly where items are stored Rugged 1680D material protects items against dirt and water and wipes clean CHARCOAL MARINE

27 18-CAN COOLER

28 NEW! 18-CAN COOLER A groundbreaking alternative to bulky hard-sided coolers, this is the spacious cooler that outdoor enthusiasts have always dreamed of. MSRP: $29.99 DIMENSIONS: Open: 8.25 H x W x 9.25 D Flattened: 2.5 H x W x 9.25 D FEATURES: Chills 18 12oz cans, 12 12oz cans and snacks, 12 20oz bottles, or food for a family for up to 10 hours Adjustable shoulder strap and heavyduty haul handle One large and two small mesh pockets for water bottles, snacks, keys and bottle openers Top zip pocket for utensils, napkins or personal items Rugged 1680D material protects items against dirt and water and wipes clean CHARCOAL OLIVE

29 2016 PRESS KIT 2016 PACKIT LLC PATENT NO. US S. WESTLAKE BLVD. SUITE 112 WESTLAKE VILLAGE, CA (805)