Photo Sport Pro 30L AW

Transcription

1 Date: 10/5/2012 Page Number: Page 1

2 Market Segmentation Target Channel(s): Primary: Outdoor and Photo Specialty Secondary: Online Target Consumer: Sports Enthusiast Photographer Target Demographics: Gender: 60% Male / 40% Female Age: 25+ Fits: Pro DSLR with grip, with attached mm f/2.8 lens Battery charger, filters, flash and other accessories 2 liter hydration reservoir (not included) Trekking poles Personal items such as: hat, light jacket, snack, cell phone, keys, etc. Positioning Statement Lowepro's industry-changing, technical, lightweight photo daypack for active outdoor photographers now offers an air-flow suspension system and removable camera compartment in a larger size. System Classifications Segment: Vertical Category: Item Class Code: Product Series: Product Name: Product Color: Mfg. Warranty: Country of Origin: Outdoor Adventure Enthusiast BACKPACK Photo Sport Slate Grey Limited Lifetime Warranty China SKU/Part Number: LP36505 Product UPC Code: EAN Code: Master Carton UPC Code: Product Specifications Weight (without packaging): External Dimensions: Internal Dimensions (Camera): Internal Dimension, Secondary Compartment (Non-Camera) : Overall Internal Dimension (Camera Compartment Removed): 1.7 kg 3.6 lb 33.0 W 24.0 D 49.0 H (cm) 13.0 W 9.4 D 19.3 H (in) 29.0 W 15.5 D 17.0 H (cm) 11.4 W 6.1 D 6.7 H (in) 31.0 W 21.0 D 28.0 H (cm) 12.2 W 8.3 D 11.0 H (in) 31.0 W 21.0 D 54.0 H (cm) 12.2 W 8.3 D 21.3 H (in) Date: 10/5/2012 Page Number: Page 2

3 Packaging Information Unit Quantity: 1 Unit Dimensions (w/ packaging): 33.0 W 24.0 D 49.0 H (cm) 13.0 W 9.4 D 19.3 H (in) Unit Weight (w/ packaging): 1.7 kg 3.6 lb Inner Carton Quantity: 0 Inner Carton Dimensions: n/a Inner Carton Weight: n/a Master Carton Quantity: 2 Master Carton Dimensions: 49.5 W 34.5 D 52.0 H (cm) 19.5 W 13.6 D 20.5 H (in) Master Carton Net Weight: 3.4 kg 7.5 lb Master Carton Gross Weight: 5.0 kg 11.0 lb Master Carton Volume: Materials Materials: Interior Fabric: N210D 110T PU 800mm WR Velcro Hook/loop Exterior Fabrics: N70D Triple RS with UTS Coating PU 800mm WR P150D 2 Way Span N140D 2 Way Span 235g/yd P600D 74T PU 800mm WR - Kolon Hardware Materials: #5 Non-brand zipper #8 YKK Zipper W520/W521 SR-20 Y Buckle W525/W526 SR-25 Y Buckle J144 Hole U Shape Puller with 2mm Cord Acronyms: EVA: Ethylene Vinyl Acetate HDPE: High Density Polyethylene PE: Polyethylene PP: Polypropylene PU: Polyurethane Date: 10/5/2012 Page Number: Page 3

4 Features Lightweight, technical photo pack for active outdoor photographers Breathable suspension system Removable, Ultra-Cinch Camera Chamber Fast-access side pocket Multiple storage compartments Lightweight, resilient and high-performance tech fabrics Toploading design Zippered lid pocket Patented, built-in All Weather AW Cover Hydration-ready pocket Trekking pole (or ice axe) attachments points Adjustable shoulder straps Benefits Provides a minimalist and technical carrying option for outdoor and action photographers who carry pro-sized gear Trampoline-style, air-flow suspension system with breathable mesh offers a comfortable carry of a heavy load Provides secure protection while in motion; remove to turn bag into a traditional daypack Zippered side pocket allows you to quickly grab camera without removing the pack Offer a variety of places to stash camera accessories and personal gear Constructed of 210D triple-ripstop nylon with PU coating for improved durability Provides quick and convenient access to personal gear Offers handy storage for sunglasses, lip balm and other small personal items Protects gear from rain, snow, dust and sand Offers easy-access to a 2 liter hydration reservoir (not included) Provide an easy and secure system for expanding carrying capacity Offers a custom fit that accommodates 16 to 19 in. (40 to 48 cm) torso lengths, measured from the C4 vertebrae to the top of the iliac crest Date: 10/5/2012 Page Number: Page 4

5 Product Design Breathable suspension system Removable, Ultra-Cinch Camera Chamber Lightweight, resilient and high-performance tech fabrics Multiple storage compartments Toploading design; Zippered lid pocket Fast-access side pocket Date: 10/5/2012 Page Number: Page 5

6 Product Design cont. Patented, built-in All Weather AW Cover Hydration-ready pocket Adjustable shoulder straps Trekking pole (or ice axe) attachments points Date: 10/5/2012 Page Number: Page 6