The Magic of the Wilderness is a television series depicting the beauty of Finnish landscapes, such as the National parks in Lapland it offers

Transcription

1 THIS IS YLE

2 YLE IN A NUTSHELL A public service broadcasting company owned by the Finnish people, funded by a special tax. Yle s services reach all Finnish residents every year. Yle s operations are governed by the Act on Yleisradio Oy (Finnish Broadcasting Company). Four television channels, six FM radio channels, three digital radio services, and the most extensive and varied online selection of television and radio programmes in the country. 24 regional radio stations and regional news from ten districts. Yle also plays a major role in producing and presenting programmes dealing with national arts, education, drama and children s entertainment. Yle s services to the public also cater to special interest and minority groups. The budget for 2016 is EUR million. 3,007 permanent employees (5/2016). Lauri Kivinen is the Chief Executive Officer.

3 The Magic of the Wilderness is a television series depicting the beauty of Finnish landscapes, such as the National parks in Lapland it offers stunning views of the fells and their unique flora and fauna. More info from Yle Sales, programme.sales@yle.fi.

4 MISSION Yle strengthens Finnish society and culture by providing everyone with information, education, insights and experiences. VISION Yle creates space for different ideas and ways of thinking. We make Finland an even better place to live. VALUES Reliability Independence Respect for everyone STRATEGIC GOALS We reach all Finns. Yle is important on a personal level. Finns appreciate Yle.

5 Albi the Snowman is a children s animation about a jovial snowman who lives in the land of eternal snow. More info from Yle Sales, programme.sales@yle.fi.

6 WHAT DOES PUBLIC SERVICE BROADCASTER MEAN? YLE S DUTIES Yle s television, radio and online services are available to all regardless of financial standing or place of residence. Yle s public service broadcasting duties are based on the Act on Yleisradio Oy (Finnish Broadcasting Company) and include: supporting democracy and everyone s opportunity to participate producing and archiving Finnish culture providing media services for minorities and special groups. 92% of the population say that Yle performs its duties successfully. Source: How Finns value Yle (Ylen arvo suomalaisille), Taloustutkimus, FINANCING Since 2013, Yle has been financed by a tax paid by individuals and companies. The tax is considered a media fee. Individuals pay 0.68% of their incomes and companies contribute 0.35%. The tax (of euros per year) is collected from each adult with an annual income exceeding 10,300 euros. Those earning 21,029 euros or more a year pay the maximum. Minors and low income earners do not pay the tax. In 2015 taxpayers contributed a total of 508 million euros. The Yle tax is collected into a fund, which is not included in the annual state budget. A Value Added Tax charge of 10 % is deducted from the gross amount. The current financing model safeguards Yle s independence and ensures that the organisation is financed directly by its owners, Finnish taxpayers. 71% of people believe that Yle s contents and services justify the Yle tax.

7 YLE COST STRUCTURE, 2015 Total EUR million Media contents and services EUR million Technology and infrastructure EUR 68.2 million Joint operations EUR 34.6 million 71 Depreciations EUR 29.9 million Sales EUR 4.4 million MEDIA CONTENTS AND SERVICES, 2015 Total EUR million News EUR 57.1 million Sport EUR 39.2 million Current affairs EUR 49.1 million Factual EUR 52.9 million Culture and entertainment EUR 70.5 million Drama EUR 43.9 million Children and youth EUR 20.9 million

8 CONTENTS AND SERVICES TV CHANNELS Yle TV1, Yle TV2, Yle Teema, Yle Fem. They are also available in high-definition (HD) format. WEBSITES yle.fi, svenska.yle.fi, Yle Areena online service and the Yle Elävä arkisto media archive (Living Archive). Yle offers a large selection of online news and sports, also extensive content for children and other learners. yle.fi/news RADIO CHANNELS Yle Radio 1, Yle Radio Suomi, YleX, Yle Radio Vega, Yle X3M and Yle Puhe. DIGITAL RADIO SERVICES Yle Mondo is a multilingual radio service with programmes in English, Russian and other languages. Yle Sámi Radio serves Sámi people nationwide. Yle Klassinen is a digital channel offering classical music 24/7. yle.fi/ylemondo NATIONAL PROGRAMMING HOURS 2015 Radio Total 47,207 hours TV Total 18,956 hours News Sport Current affairs Factual Culture and entertainment Drama Children and youth

9 Heroes of the Baltic Sea is a new televison format created by Yle. The 6 episode series is a genre hybrid in which historical drama functions as a framework for scripted adventure. More info from Yle Sales, programme.sales@yle.fi.

10 NATIONALLY AND INTERNATIONALLY INTERNATIONAL COOPERATION Yle is an internationally respected public service broadcaster. The company is an important developer of Finnish content and a forerunner in programme exports. Our goal is to produce and develop high quality content and to distribute it in international markets. Yle is also active in public service broadcaster networks such as the European Broadcasting Union (EBU) and the Nordic public broadcasting cooperative Nordvision. YLE SALES FINNISH TV PRO- GRAMMES AVAILABLE WORLDWIDE Yle Sales brings a wide selection of high quality TV programmes, feature films and web series, from unique dramas to documentaries and children s programmes, that are available for TV channels and other media services around the world. Yle Sales broad customer base includes clients from the Middle-East to Latin-America. Yle s programmes are thought-provoking, inspire debate and arouse passion and emotions. Please contact: programme.sales@yle.fi yle.fi/sales FRSO CLASSICAL MUSIC FOR ALL The Finnish Radio Symphony Orchestra (FRSO) is Yle s orchestra. Its mission is to promote Finnish musical culture. Its Chief Conductor as of autumn 2013 is Hannu Lintu. New Finnish music plays an important role in FRSO s repertoire, and the orchestra tours the world regularly. All concerts are usually broadcast live online and on radio. In 2011, FRSO began a new era as it moved into the new Helsinki Music Centre. The season celebrates Finland s 100th year of independence and looks to the future by highlighting Finnish Modernist musical pioneers. Yle acquires programmes from over 70 countries. 87% come from European countries.

11 The Finnish Radio Symphony Orchestra regularly performs abroad marked the 150th anniversary of the birth of iconic Finnish composer Jean Sibelius. The orchestra visited Vienna and Stockholm, and also toured Japan. In autumn 2015 the orchestra performed Sibelius seven symphonies for the TV series Sibelius, Lintu and RSO. More info about the TV series from Yle Sales,

12 YLE REACHES EVERYONE IN FINLAND AUDIENCES AND INTERACTION Yle is highly trusted and respected by the public and endeavours to maintain its status. We are constantly gauging the public s wishes using tools like surveys, online polls and programme feedback analyses. Some programmes, such as Kioski current affairs programme for young people or our A2 indepth discussion series, are planned in collaboration with the public via social media. Audiences may also participate by calling phone-in programmes, requesting music, joining a studio audience or submitting comments to online windows for our radio channels. Yle serves minorities and produces news in 11 languages including Yle News in English yle.fi/news FIGURES ABOUT OUR AUDIENCES 70 per cent say Yle is important for their personal media use 83 per cent consider Yle to be important for society. Over the course of a year, Yle reaches all Finnish residents, 91 per cent of them every week and 71 per cent every day. Our daily audiences include: 3 million television viewers 2 million radio listeners 1 million unique browsers. Yle Areena online service has approximately one million video or audio starts per day, mostly from mobile devices. The most popular programmes include the largest social event in Finland, the President s Independence Day reception, Yle s prime time flagship Finnish-language news programme, and major sporting events. Sources: How Finns value Yle (Ylen arvo suomalaisille)/ Taloustutkimus, 2015; KRT/Finnpanel, 2015; TV meter survey/finnpanel, DaX/comScore, Yle, 2015; KMK/TNS Gallup, 2016.

13 DAILY TV VIEWING AMONG 10+ POPULATION, Yle MTV Nelonen Media Discovery Network Finland 27 Fox Others Average viewing time per day 3 hours 4 minutes DAILY RADIO LISTENING AMONG 9+ POPULATION, Yle Bauer Media Group Nelonen Media Others Average listening time per day 2 hours 59 minutes

14 PIONEERING DIGITAL TRANSFORMATION PIONEER ON THE GLOBAL SCENE In Finland, Yle is a pioneer in online services and it is one of the European operators with the boldest and most visionary approach to media. As an institution with increasing responsibility in Finnish society, Yle has taken a lead role in the global media revolution and has been a driver of the digital transformation in television and the entire media sector. Yle s online on-demand media service Areena was established in 2007 and has managed to maintan and develop its standing, even in the face of increasingly intense competition. It is still the most popular and valued media service of its kind in Finland, as well as a global pioneer. CUSTOMERS AND ONLINE IN FOCUS Yle s starting point for developing services is the customer the Finnish public. Yle has launched personalized services that allow anyone to curate their favourite programmes such as Yle Areena online media service and the Yle NewsWatch application. Online content is an essential part of Yle s radio and television programmes. Yle creates special online content that caters to mobile users such as the children s online concepts for Pikku Kakkonen (in Finnish) and BUU-klubben (in Swedish) as well as guides to major sporting events. YLE LEADS THE WAY IN MEDIA TECHNOLOGY Yle has invested significantly in its online services and, in particular, in the development of special services for Internet TV and radio as well as digital TV. Since 2013 Yle has streamed of all Yle radio and television channels via the Yle Areena online service. Services for the visually- or hearing-impaired and subtitling in different languages are also vital parts of the public service. In 2011 Yle launched HD broadcasts, which provide a picture approximately five times sharper than a standard-definition picture. All of Yle s programme and broadcast operations have been completely digital since September Sources: DaX/comScore/Finnpanel; How Finns value and recommend online brands (Verkkobrändien arvostus ja suosittelu Suomessa)/ Taloustutkimus, Public Service News and Digital Media, Reuters Institute for the Study of Journalism, University of Oxford, 2016.

15 Yle NewsWatch is mobile app that offers you a personalized view of news. You can choose the topics you want to read on your news feed. YleNewsWatch is available for free in your phone s app store (Yle Uutisvahti in Finnish, Yle Nyhetskollen in Swedish).

16 HOW YLE WORKS Yle operates under the administrative arm of the Ministry of Transport and Communications. Yle s highest decision-making body is the Administrative Council and its 21 members are appointed by the national Parliament. The Administrative Council decides on the organisation s financial and operational guidelines. It also decides on issues concerning any significant restriction or expansion of Yle s activities or major changes in the organisation of the company. The Board of Directors consists of five to eight members. They are neither members of the Administrative Council nor of senior man agement and they represent sufficiently diverse expertise and both of the country s official languages. The Board of Directors decides on Yle s strategy as well as each year s action plan and budget. The Management Group chaired by the CEO Lauri Kivinen is responsible for strategic and opera tional management, and also reports and prepares issues for the Board of Directors. Yle s organisation consists of the Media unit and three content units News and Current Affairs, Creative Content and Swedish Yle as well as an Operations unit and Joint Operations. Yle s mission and strategic themes

17 ORGANISATION ADMINISTRATIVE COUNCIL BOARD OF DIRECTORS CEO MEDIA NEWS AND CURRENT AFFAIRS CREATIVE CONTENT SWEDISH YLE OPERATIONS Radio channels News Factual Media Production TV channels Areena Archives Marketing and Branding Audience research and analytics, Media planning Sport Regions Product development, Planning and Competence Drama Culture and Entertainment Children and Youth FRSO Product development, Planning, Partnership and Competence Factual and Fiction News, Current Affairs and Sport Mediaproduction Technology Facility Services HR FINANCE STRATEGY LEGAL AFFAIRS COMMUNICATIONS SECURITY

18 Yle is established Regular television broadcasts are introduced The Finnish Radio Symphony Orchestra is set up Teletext starts up The first regional radio channels Ylen aikainen and Radio Mellannyland start up Colour television broadcasts commence Yle distribution engineering becomes Digita Oy Ab The Act on Yleisradio Oy enters into force Digital television is launched The number of television licenses exceeds two million Analogue television channels are switched off. Yle Areena online media service starts up Regional television broadcasts cover all Finland Transition to completely digital television broadcasting HDTV broadcasts are introduced. Yle turns 90 The Finnish Parliament reaches agreement on a new financing model for Yle MILESTONES Public broadcasting tax replaces TV licences. Yle starts to stream of all Yle radio and television channels via Yle Areena online media service The digital recording space exceeds one petabyte i.e. a million gigabytes. Yle is the largest image and audio archive provider in Finland

19 YLEISRADIO THE FINNISH BROADCASTING COMPANY FI Yleisradio Visiting address: Radiokatu 5, Helsinki Phone: name.surname@yle.fi yle.fi/yleisradio/about-yle COMMUNICATIONS Director of Communications Reija Hyvärinen Box 97, FI Yleisradio Produced by Communications Photographs: Kaapo Kamu, Antti Saario, Hima Light Oy, Sami Liljeblad, Raimo Uunila Layout: Heli Suurkaulio-Skogster Printed by: Kopio Niini June 2016

20