Community Based Tourism

Transcription

1 1 Community Based Tourism Malaysia Homestay Experience Programme NORIMAN B. ROJULAI Ministry of Tourism Malaysia

2 2 Launched in 1995, initiative under Malaysian s Rural Tourism Master Plan Aimed increasing participation of the rural community in the tourism industry. To reduce rural-urban migration. Homestay concept focused on the lifestyle and experiential tourism. The uniqueness of lifestyle, cultural activities and the rural economic activities are the main attractions.

3 MALAYSIA HOMESTAY EXPERIENCE 3 Where tourists stay with host families to interact and experience the daily life as well as experiencing Malaysian culture 3

4 INSTITUTIONAL FRAMEWORK FOR CBT IN MALAYSIA MRRD MOTOUR MOA RURAL TOURISM Value added Agriculture / Fisheries HOMESTAY MRRD : Ministry of Rural & Regional Development MOTOUR : Ministry of Tourism MOA : Ministry of Agriculture INFRA : Institute For Rural Advancement 4

5 PLANNING & IMPLEMENTATION AGENCIES RELATED TO CBT IN MALAYSIA Agency Responsibilities MOTOUR Provides directions, policies and guidelines for registration and development of CBT/homestay program Provide enhancement training Funds for infrastructure such as access road, multipurpose hall, public toilet, soft & hard landscape, signage and etc. Marketing and promotion through Tourism Malaysia MRRD Provides infrastructure for rural development. Training and capacity building for rural community MOA Financial and technical assistance to improve added value activities (tourism) for the agriculture sector 5

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7 OBJECTIVES 7 Tourist Rural Community Unique experience of lifestyle & culture Rural hospitality Educate/exposure to tourist on Malaysian customs, tradition & way of life Share the benefits of the tourism industry Boost household income through rural tourism entrepreneur development & job creations Educate & train rural community in hospitality & tourism industry College/Student Educate & expose the young generation on Malaysian local traditions 7 7

8 BASIC CRITERIA 8 Optimum standards for security and cleanliness Packages to include rural cultural and economic activities as well as traditional games and sports Homestay operators to inculcate the act and think tourism mind-set

9 BASIC CRITERIA 9 Minimum of 10 houses for each homestay cluster with 3 rooms per houses Long house requires minimum of 10 houses for each long house homestay Ease of accessibility to the homestay 9 9

10 10 Agro-Tourism Plant A Tree Cultural Perfomance Cottage Industry Product Eco-Tourism Traditional Game

11 HOMESTAY PROGRAMME PERFORMANCE 11 February 2013, MOTOUR has registered: 160 (Homestay Cluster) 3,424 (Homestay operators / House) 4,734 (No. of rooms) Comparison on Homestay Performance for 2012 & 2011 : No Item Increment (%) 1 Total Tourist Arrival:- 325, , % - Domestic 259, , % - International 65,835 59, % 2 Total Revenue (RM) 18.5 mil 15.7 mil 17.9% 3 Occupancy rate 38.1% 33.1% 15.1%

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13 13 Services include: SMS / MMS go2homestay.com website & social network, like facebook, twitter Mobile application for smartphone Blackberry, Iphone and Android:

14 14 Promotion via Social Network: Facebook Malaysia is in the first ranking for largest amount of facebook users Twitter Youtube

15 15 Date: Oktober 2012 Place: Singapore Expo Hall

16 16 Date: January 2013 Place: National Stadium Bukit Jalil

17 17 Date: 7-9 December 2013 Place: Melaka International Trade Convention (MiTC)

18 18 NOODLE & SALAK JUICE PROJECT KUALA MEDANG HOMESTAY, KUALA LIPIS, PAHANG

19 19 COCONUT JELLY & INSTANT COFFEE DRINK PROJECT FELDA SEMENCHU HOMESTAY, KOTA TINGGI, JOHOR

20 20 RUBBER LEAF FLOWER PROJECT PELEGONG HOMESTAY, NEGERI SEMBILAN

21 HOMESTAY PLANT A TREE PROGRAMME (PAT) 21

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23 23 Encourages tree-planting in Homestays as part of its initiative to promote environmental awareness & conservation. Homestay visitors can purchase saplings at the nurseries & plant them during their stay. Encourage repeat visits among tourists to come back & witness the development of the tree that they had planted. Up December 2012: 14,023 saplings had been planted RM43, of revenue for saplings purchases.

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25 25 Homestay Go Green Parks and Garden 1MG1MC Campaign Landscape Homestay Enhancement Act Tourism Tourism English Mesra Malaysia Eco-Host

26 HOMESTAY GALI HILIR, RAUB, PAHANG 26 ROOM (WEDDING STYLE)

27 27 HOMESTAY SERI TANJUNG, MELAKA

28 28 MOCK MALAY WEDDING

29 29 JOGET LAMBAK DANCE KUDA KEPANG DANCE

30 30 RUBBER TAPPING AT THE PADDY FIELD

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32 32 Classifying & rating Malaysia s Homestays. Homestay classification will be evaluated based on: Service quality offered Activity packages offered Homestay management Promotion Provides choices to tourists and encourages healthy competition among Homestay operators.

33 NATIONAL BLUE OCEAN STRATEGY (NBOS) 33 Increase volunteers in tourism industry (voluntourism) Youth Involvement in Voluntourism Public-Private Sectors Collaboration

34 34 Ministry of Agriculture & Agro-Based Industry Malaysia Implementation Coordination Unit Ministry of Rural & Regional Development Ministry of Energy, Green Technology & Water Ministry of Information Communication & Culture Ministry of Housing & Local Government Ministry of International Trade & Industry

35 35 ACHIEVEMENTS

36 ACHIEVEMENTS 36 ASEAN HOMESTAY STANDARD Malaysia leading the ASEAN Homestay Standard Development.

37 37 ACHIEVEMENTS :UNWTO ULYSSES AWARD 2012

38 38 CITATION: UNWTO ULYSSES AWARD 2012

39 39 NEWSPAPER CUTTING: UNWTO ULYSSES AWARD 2012 The Star, Malaysia 21 Nov 2012, page 14

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41 41 TESTIMONIAL HOMESTAY SG.HJ. DORANI, SELANGOR

42 TESTIMONIAL 42 HOMESTAY SANTUBONG, SARAWAK

43 43 VISIT MALAYSIA YEAR 2014

44 44 The income generated by Homestay Programme benefits not only the homestay operators but also to the whole community when they engage in cultural activities, selling of souvenirs and participate in handling tourist packages.

45 CONCLUSION 45 Big potential in fulfilling niche segment market for both international and domestic tourists. Requires long term approach and aims to maximize the benefits to the local communities and limit the negative impacts of tourism on the community and environmental resources. Malaysia Homestay Experience provides the local community with alternative incomes and becomes a poverty reduction tool.

46 KEMENTERIAN PELANCONGAN