Tourism x SDGs in Japan

Transcription

1 1 Tourism x SDGs in Japan 28 th Nov JUNICHI (Jack) KUMADA Executive Director JTB Tourism Research and Consulting Co.

2 2 What is JTB? Established in 1912 (105 years) 107 cities / 37 Countries outside of Japan 27,000 experts / 421 offices Worldwide 12.2 billions USD annual sales

3 1. Tourism x SDGs Background 5 Key areas x SDGs 17 Goals in IYSTD ) SDGs with 5 key areas: UNWTO Mutual understanding, Inclusive and peace and sustainable security economic growth Cultural values, diversity and heritage T&T Resource efficiency, environmental protection and climate change Social Inclusiveness, employment and poverty reduction 3

4 1. Tourism x SDGs Background "Challenges of the tourism in Japan (The Travel & Tourism Competitiveness Report 2017) Competitiveness Ranking Points not evaluated Rank Score Country Rank Score Spain France Germany Japan United Kingdom United States Australia Ease of hiring foreign labour Female participation in the labor force secondary education enrollment rate Environmental sustainability Threatened species How does Japan evolve through the sustainable tourism? The study for sustainable tourism in Japan could contribute to the model in the developed countries. 4

5 2: Tourism x SDGs with JTB Group 3) Challenges in Japan Challenges in Japan Good present Stable Economic Growth Secured Society and Good Public Infrastructures Free Education Good Medical Insurance System Concerns in near Future Depopulation and shortage of labor force Gender Gap Environmental burden Inequality between Urban and Rural areas. Sustainable Tourism in Japan can contribute to the SDG s areas of Human Capital Development and Environmental & Natural Resources Management 5

6 2: Tourism x SDGs with JTB Group 4) SDGs and 5 key areas: Japan case 2 priorities fields x SDGs 17 Goals with JTB Group Mutual understanding, Inclusive and peace and sustainable security economic growth Cultural values, diversity and heritage T&T Resource efficiency, environmental protection and climate change Social Inclusiveness, employment and poverty reduction People Environment Nature 6

7 2: Tourism x SDGs with JTB Group 5) Steps and Linkage among Goals Social and Nature Areas are our priorities. Human Capital Social Inclusiveness, employment and poverty reduction Environmental & Natural Resources Resource efficiency, environmental protection and climate change 7

8 2: Tourism x SDGs with JTB Group 5) Steps and Linkage among Goals The SDGs Goals linkage in the other fields Inclusive and sustainable economic growth Cultural values, diversity and heritage Mutual understanding, peace and security 8

9 3:Tourism x SDGs Practices led by JTB 1) ACHI MURA Village as the best Star light view village in Japan. The clear & darkest sky in Japan meets with Skiing area during the off Season 9

10 3:Tourism x SDGs Practices in Japan 1) 阿智村を星の村へ地域ブランドの構築 Star Light Guides Training Programs Outlook site for Stars with Astronomical telescopes Interactive Digital Art on site Sea Cloud Tours in the early morning 10

11 3:Tourism x SDGs Practices in Japan 2) Old school is turn into Sake brewery Primary school being closed is reviving as the SAKE brewery 11

12 3:Tourism x SDGs Practices in Japan 2) Old school is turn into Sake brewery Sake from local ingredients in Sado islands Workshop participated by local residents and travelers Collaboration with University students Run by Natural Renewable Energy 12

13 3:Practices led by JTB 3) Revitalization of local community with Electronics Vehicles Design the local transportation Eco system with the Electronic Vehicles at the destination Travelers Local Workers Hotels Destination EV Car Sharing Reach to the destination By public transportation. 13

14 4:Fostering the Next generation 1) Contribution to SDGs via School trip JTB Group leads to create SDGs study program. 15,000 domestic school trips 4,000 overseas school trips 14

15 4:Fostering the Next generation 2) Survey scheme on Tourism x SDGs Tourism Sector in 2030 is the present young generations! Objectives Understand how present young people would like to lead the tourism sector toward Methodology Online Surveys 20 questionnaires related to SDGs regarding Five key pillars proposed by UNWTO Quantitative Surveys Annual Surveys in 2018 Welcoming partnership! Universities all over the world T & T Private Sectors UNWTO Affiliate Members Design the better outline of tourism industry in

16 THANK YOU! JTB Tourism Research & Consulting Co. 16