Location information Issue 5/2015 WIRTSCHAFTSFÖRDERUNG

Transcription

1 2015 Location information Issue 5/2015 EVERYTHING AT A GLANCE TRENDS & FACTS 2015 WIRTSCHAFTSFÖRDERUNG

2 2 TABLE OF CONTENTS Location & infrastructure Page 04 Transport connections Page 05 Population Page 06 Employment Page 08 Commuter interrelationships Page 14 Job market Page 16 Economic metrics Page 1 7 Purchasing power & retail Page 18 Business enterprises Page 20 Key sectors Page 24 Education & science Page 28 Commercial properties Page 34 Commercial plots Page 36 Tax assessment rates Page 37 Residential Page 38 Tourism Page 42 Trade fairs Page 44

3 3 Nationwide comparisons highlight how much the Hannover Region has to offer as a business location. In this brochure, the Business and Employment Promotion Department of the Hannover Region has compiled and visualised the most important metrics on Hannover s economic status. If you would like to know more, then please contact us at any time to discuss any aspect of our region, because we are the service provider for resident businesses, and enterprises currently located in other areas. So whether you have a matter you would like to discuss with the local administration, require advice on financing and subsidy opportunities for your company, are looking for plots or properties, or require assistance in helping your company deal with a difficult situation, get in touch with us for advice and practical support. Your Business and Employment Promotion Team Hannover Region 13,297,733 90,481 8, ,900 25,679 12,470 5, ,460

4 4 LOCATION & INFRASTRUCTURE Bremen, Hamburg, northern Europe Leine A 7 WEDEMARK Rhine-Ruhr area, western Europe NEUSTADT A. RBGE. Steinhuder Meer WUNSTORF Mittellandkanal A 2 GARBSEN BARSINGHAUSEN GEHRDEN km SEELZE WENNIGSEN SPRINGE LANGEN- HAGEN A 352 RONNENBERG HEMMINGEN PATTENSEN BURGWEDEL ISERNHAGEN HANNOVER LAATZEN A 7 A 37 BURGDORF LEHRTE SEHNDE A 2 UETZE Berlin, eastern Europe Inland waterway Motorway Trunk road (dual carriageway) Main road Railway line Central Station Railway station Airport Inland port Exhibition Grounds Lehrte GVZ mega hub Frankfurt a.m., Munich, southern Europe

5 TRANSPORT CONNECTIONS 5 The Hannover Region is a vital hub within the European passenger, freight and goods transport infrastructure: optimum connections to national and international economic zones are provided by the motorways, railway networks, airport, and inland waterways. This infrastructure is complemented by one of Germany s best local public transport systems: boasting a highly integrated transport network comprising 170 bus lines, and 12 LRT lines, 8 regional and 7 suburban railway lines. The high user figures underpin the importance of Hannover as a transport hub. This close to... Travel time by ICE high-speed train from Hannover to (in h:m) Berlin 01:37 Bremen 00:57 Dortmund 01:38 Dresden 04:00 Essen 02:03 Frankfurt am Main 02:06 Hamburg 01:12 Cologne 02:38 Leipzig 02:41 Munich 04:13 Nuremberg 02:57 Stuttgart 03:47 Traffic figures Hannover Central Station 250,000 passengers 622 regional and intercity trains daily daily Hannover local public transport system (GVH) million passengers 2014 Hannover-Langenhagen airport 5.3 million passengers 2014 Source: Figures provided by transport and operating companies

6 6 POPULATION The population in the Hannover Region has been growing continuously for several years. The Hannover Region is currently home to over 1.12 million people in an area covering 2,290 km 2 545,000 are male, 577,000 are female. Population growth is an important metric for the size of the workforce, the demand for infrastructure services, housing, and other private and public services and offers. Development in population Population Change absolute in % State capital Hannover 506, ,942 13, Barsinghausen 33,054 33, Burgdorf 28,859 29, Burgwedel 20,285 20, Garbsen 59,572 60, Gehrden 14,078 14, Hemmingen 18,429 18, Isernhagen 22,781 23, Laatzen 38,884 39, Langenhagen 50,796 52,100 1, Lehrte 42,622 43, Neustadt am Rbge, 43,540 43, Pattensen 13,740 14, Ronnenberg 23,168 23, Seelze 31,804 32, Sehnde 23,038 23, Springe 28,558 28, Uetze 19,917 19, Wedemark 28,247 28, Wennigsen 13,946 13, Source: State Office for Statistics Niedersachsen on the basis of the 2011 census, calculations by the Hannover Region, as at 30 June in each case. Wunstorf 40,624 40, Hannover Region 1,102,655 1,122,409 19,

7 POPULATION 7 Change in population in % More than 2 1 to below 2 0 to below - 1 to below 0 Neustadt am Rbge. Wedemark Langenhagen Burgwedel Isernhagen Wunstorf Garbsen Burgdorf Uetze Seelze Hannover Lehrte Barsinghausen Gehrden Ronnenberg Hemmingen Laatzen Sehnde Wennigsen Change Absolute Pattensen Increase Decrease Springe 10,000 1,

8 8 EMPLOYMENT One of the key indicators for economic growth and the prosperity of a region is a positive development in employment figures. The number of employees in the Hannover Region in jobs paying social insurance contributions has risen again year on year to reach an absolute record high of over 470,000 (+ 10,000), of which 250,000 men and 220,000 women. The key centre of employment in the region is the state capital Hannover with a workforce of over 300,000. Around 170,000 people are employed in the surrounding area. Employees paying social insurance contributions and their places of work Change Male/Female absolute in % Men Women State capital Hannover 292, ,222 7, , ,792 Barsinghausen 7,332 7, ,948 3,544 Burgdorf 5,186 5, ,277 3,075 Burgwedel 8,281 8, ,854 4,806 Garbsen 14,926 14, ,155 7,005 Gehrden 3,145 3, ,434 1,747 Hemmingen 3,695 3, ,092 1,629 Isernhagen 8,915 9, ,846 3,635 Laatzen 14,760 14, ,213 6,775 Langenhagen 31,597 32, ,346 11,914 Lehrte 12,295 12, ,234 5,039 Neustadt am Rbge. 9,077 9, ,258 5,002 Pattensen 3,428 3, ,756 1,763 Ronnenberg 4,178 4, ,430 1,835 Seelze 5,475 5, ,208 2,251 Sehnde 5,296 5, ,671 2,832 Springe 6,393 6, ,183 3,401 Uetze 3,051 3, ,744 1,402 Wedemark 6,686 6, ,640 3,162 Wennigsen 2,287 2, ,095 1,294 Wunstorf 11,611 11, ,121 5,508 Hannover Region 460, ,346 10, , ,411 Source: Federal Labour Office, audited results, calculations by the Hannover Region, reporting date in each case

9 EMPLOYMENT 9 Wedemark Employees paying social insurance contributions at their place of work Change in % More than 4 2 to below 4 0 to below 2-6 to below 0 Neustadt am Rbge. Burgwedel Langenhagen Isernhagen Burgdorf Uetze Wunstorf Garbsen Seelze Hannover Lehrte Barsinghausen Gehrden Ronnenberg Hemmingen Wennigsen Pattensen Laatzen Sehnde Employees paying social insurance contributions at their place of work Change absolute Springe Increase 7,000 Decrease 1,

10 10 EMPLOYMENT The number of employees in the Hannover Region with an academic professional qualification is 17.1 %, and therefore much higher than in lower saxony and Germany as a whole. The proportion of women and foreigners is also well above the federal average. Employees paying social insurance contributions according to gender 100 % 80 % 60 % 40 % 20 % 0 % Hannover Region lower saxony Germany Female 220,411 1,234,424 13,933,684 Male 249,935 1,487,850 16,240,821 Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at Employees paying social insurance contributions in full-time employment 100 % 80 % 60 % 40 % 20 % 0 % Hannover Region lower saxony Germany Female 120, ,663 7,532,414 Male 221,084 1,346,094 14,558,411 Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at Employees paying social insurance contributions in part-time employment 100 % 80 % 60 % 40 % 20 % 0 % Hannover Region Niedersachsen Germany 19.1 Female Male Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at

11 EMPLOYMENT 11 Employees paying social insurance contributions by nationality 100 % 80 % 60 % 40 % 20 % 0 % Hannover Region lower saxony Germany German 431,306 2,561,886 27,594,881 Foreign 38, ,318 2,563,286 Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at Employees paying social insurance contributions according to level of education 100 % 80 % 60 % 40 % % % Hannover Region lower saxony Germany Academic professional qualification 80, ,787 4,394,669 Vocational training 329,468 1,970,925 20,914,351 No vocational training 60, ,031 3,864,220 Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at Employees paying social insurance contributions according to age structure 100 % 80 % 60 % 40 % 20 % 0 % Hannover Region lower saxony Germany years 44, ,060 3,116, years 280,244 1,570,649 17,612, years 142, ,429 9,253,793 ab 65 years 3,168 18, ,294 Source: Federal Labour Office, audited results, calculations from CIMA, as at

12 12 EMPLOYMENT The Hannover Region boasts a balanced economic structure and a varied spectrum of dynamic business sectors. This is reflected in the distribution of people in jobs paying social insurance contributions according to economic sectors. The manufacturing industries (68,000), health and social sector (65,100) and trade (63,800) have the largest number of employees. Employees paying social insurance contributions according to economic sectors Change absolute proportion in % absolute proportion in % absolute in % Agriculture, forestry, fishing 1, , Mining and pit & quarry industries 1, , Manufacturing industries 67, , Energy supply, water supply; sewage and waste disposal, and cleaning up environmental contamination Other supply and disposal industries 4, , , , Construction industry 19, , Trading; maintenance and repair of vehicles 63, , Transport and warehousing 29, , , Hospitality sector 14, , Information and communication 20, , Financial and insurance service providers 25, , Real estate and property sector 3, , Freelance, scientific and technical service providers 31, , , Other economic service providers 39, , , Public sector, defence; social insurance 29, , , Child care and education 20, , , Health and social services 63, , , Art, entertainment and recreation 5, , Other service providers 14, , Private households Total 460, , , Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at

13 EMPLOYMENT 13 The number of employees in jobs paying social insurance contributions has risen in almost all economic sectors compared to the previous year. The largest increases in the workforce are reported in the provision of other economic services with (+ 5.3 %), child care and education (+ 5.0 %), and transport and warehousing (+ 4.6 %).

14 14 COMMUTING INTERRELATIONSHIPS More than 115,000 people living outside the region commute every day to their jobs in the Hannover Region. This is 16,000 more than ten years ago. Most of the commuters come from the adjacent municipalities in Hildesheim, Schaumburg, Celle, Peine, Hameln-Pyrmont, Nienburg/ Weser, Heidekreis and Gifhorn. There are also a large number of commuters within the Hannover Region. In addition to the state capital Hannover (net +110,000), positive net commuter figures are also reported by Langenhagen (+12,000), Burgwedel(+1,400), Isernhagen (+1,400), and Laatzen (+800). Commuting interrelationships Inward commuters Outward commuters Net in % of EPSI* at the place of residence State capital Hannover 164,892 54, , Barsinghausen 4,173 8,638 4, Burgdorf 3,043 8,175 5, Burgwedel 6,393 4,950 1, Garbsen 9,282 17,395 8, Gehrden 2,276 4,183 1, Hemmingen 2,884 5,638 2, Isernhagen 8,102 6,650 1, Additional information in the Location information 1/2015 Commuting interrelationships Laatzen 12,097 11, Langenhagen 26,278 14,221 12, Lehrte 8,062 12,441 4, Neustadt am Rbge. 4,078 10,592 6, Pattensen 2,546 4,334 1, Ronnenberg 3,201 7,676 4, Seelze 3,656 10,694 7, Sehnde 3,878 7,209 3, Springe 3,531 6,747 3, Uetze 1,536 5,798 4, Wedemark 4,250 8,074 3, Wennigsen 1,669 4,034 2, Wunstorf 6,795 9,925 3, Hannover Region 115,162 55,522 59, Source: Federal Labour Office, audited results, calculations by the Hannover Region, as at *Employees in jobs paying social insurance contributions

15 COMMUTING INTERRELATIONSHIPS 15 Net numbers of commuters* More than 45 % 0 % to less than 45 % 45 % to less than 0 % Less than 45 % 4,078 10,592 Neustadt am Rbge. 9,282 17,395 4,250 8,074 Wedemark 26,278 14,221 6,393 4,950 Burgwedel Inward commuters** Outward commuters ** 6,795 9,925 Wunstorf Garbsen 3,656 10,694 Langenhagen 164,892 54,285 8,102 6,650 Isernhagen 3,043 8,175 Burgdorf 8,062 12,441 1,536 5,798 Uetze 4,173 8,638 Barsinghausen Seelze 2,276 4,183 Gehrden 1,669 4,034 Ronnenberg Hemmingen Hannover 3,201 7,676 2,884 5,638 12,097 11,323 Laatzen 3,878 7,209 Sehnde Lehrte Wennigsen 2,546 4,334 3,531 6,747 Pattensen Springe *Inward commuters - outward commuters in % of EPSI at the place of residence **Absolute figures

16 16 JOB MARKET The number of unemployed and the unemployment ratio in the Hannover Region have declined significantly compared to the previous year. Around 46,500 ( 2,500) people were without employment in June This corresponds to an unemployment ratio of 7.6 % ( 0.5%) with respect to the total civil workforce. The registered unemployed include around 20,100 long-term unemployed, 13,200 foreigners, 2,400 severely disabled, and 14,600 older persons. Youth unemployment has also declined year-on-year and now totals 3,900 people under the age of 25 ( 410 or 9.6%). Unemployment figures in the Hannover Region June 2014 June 2015 Change absolute proportion in % absolute proportion in % absolute in % Total 48, , , Male 26, , , Female 22, , to less than 25 years of age 4, , Over 50 years of age 14, , Long-term unemployed 20, , Severely disabled 2, , Foreigners 12, , Source: Federal Labour Office, calculations by the Hannover Region Unemployment ratio in the Hannover Region Figures in % Change With respect to... Juni 2014 Juni 2015 in % Total civil workforce 8,1 7,6 0,5 Male 8,5 7,9 0,6 Female 7,8 7,3 0,5 15 to less than 25 years of age 7,3 6,5 0,8 15 to less than 20 years of age 5,3 4,7 0,6 50 to less than 65 years of age 8,4 7,9 0,5 55 to less than 65 years of age 8,8 8,3 0,5 Source: Federal Labour Office, calculations by the Hannover Region Foreigners 20,3 20,4 0,1

17 ECONOMIC METRICS 17 The gross domestic product (GDP) per head of the working population is a key metric for employment productivity, whilst the gross domestic product per inhabitant is a key metric for the prosperity of a region. Both of these parameters in the Hannover Region are well above the federal and state averages: GDP per head of the working population is 68,600; GDP per inhabitant is 38,500. The gross added value which reflects the total value of all produced goods and services, is also well above the federal and state averages for both per head of the working population as well as per inhabitant. This highlights the strong competitiveness of the Hannover Region. Gross domestic product 70,000 60,000 50,000 40,000 Hannover Region lower saxony Germany 30,000 20,000 10,000 37,917 28,891 31,914 38,453 29,534 32,550 68,006 60,611 63,421 68,597 61,190 64, per inhabitant in per head of the working population in Gross added value 70,000 60,000 50,000 Hannover Region 40,000 lower saxony Germany 30,000 20,000 10,000 33,922 25,847 28,551 34,421 26,437 29,137 60,840 54,225 56,738 61,403 54,774 57, per inhabitant in per head of the working population in Source: National accounts of the states, federal and state statistics offices, calculations by the Hannover Region

18 18 PURCHASING POWER & RETAIL TRADE 2015 The purchasing power in the Hannover Region totals billion, corresponding to an average purchasing power of 22,373 per inhabitant, or % of the average purchasing power in Germany. The retail purchasing power totalling 6.73 billion corresponds to an average retail purchasing power of 6,015 per inhabitant, or % of the average retail purchasing power in Germany. The actual retail sales amount to 6.39 billion, corresponding to retail sales of 5,707 per inhabitant, or % of the average retail sales in Germany. Glossary: Purchasing power The purchasing power is defined as total net income of the population with respect to their place of residence. This figure includes net income from self-employed or non-self-employed work, as well as investment income and state transfer payments. This available income covers all expenses incurred by a consumer, such as living costs, insurance, rent payments and ancillary costs, clothing, and savings. The purchasing power metric indicates the deviation from the federal average in per cent (index level = 100). Retail-relevant purchasing power The retail-relevant purchasing power is determined by only including those parts available for purchasing from retailers, including food and non-essential food items, clothing, shoes, household goods, body and health care, education and entertainment, and personal furnishings. Expenditure associated with vehicles and fuel, as well as services and repairs, are not included. The retail-relevant purchasing power metric shows the deviation in per cent from the federal average (index level = 100). Retail sales The retail sales reflect the actual distribution of stationary retail sales. Unlike the retail purchasing power which is reported for the locations where the consumers live, the retail sales metric is reported for the location of the retail outlets. The sales metric shows the deviation in per cent from the federal average (index level = 100). Positive deviations above the base level indicate a retail sector with strong sales, whilst a negative deviation below the base level indicates relatively low sales. Retail centrality Retail centrality is calculated from the ratio of the potential retail purchasing power of a location and the actual retail sales at a location. It is therefore a measure of the attractiveness of a city or region as a shopping destination. Figures above 100 indicate a net inflow of purchasing power, i.e. retail sales at the specific location are higher than the amount spent on shopping by the local inhabitants. A figure below 100 means a net outflow of purchasing power, i.e. local retailers report lower sales than actually spent by the local inhabitants.

19 PURCHASING POWER & RETAIL TRADE 19 Purchasing power & retail trade 2015 Purchasing power per inhabitant in Purchasing power metric per inhabitant Retail purchasing power per inhabitant in Retail purchasing power metric Retail sales per inhabitant in Retail sales metric per inhabitant Retail centrality metric State capital Hannover 22, , Barsinghausen 21, , Burgdorf 23, , Burgwedel 27, , Garbsen 21, , Gehrden 24, , Hemmingen 25, , Isernhagen 29, , Laatzen 21, , Langenhagen 21, , Lehrte 21, , Neustadt am Rbge. 21, , Pattensen 24, , Ronnenberg 22, , Seelze 21, , Sehnde 21, , Springe 21, , Uetze 20, , Wedemark 25, , Wennigsen 22, , Wunstorf 22, , Hannover Region 22, , Germany 21, , Comment: The population figures used in these calculations are those reported for Purchasing power is calculated per home location and sales and point of sale. Source: GfK Geomarketing GmbH 2015

20 20 BUSINESS ENTERPRISES NORD/LB publishes an annual ranking of Niedersachsen s businesses with the highest sales and value added. These companies safeguard the jobs and incomes of the neighbouring commercial, trade and services enterprises, and are therefore the economic backbone of the location. 30 of the 100 companies in Niedersachsen with the highest sales have their registered head offices in the Hannover Region. 18 of these companies work in the manufacturing sector. They are dominated by the automotive industry and its subcontractors, and also include businesses in the electronic engineering, aircraft construction, chemical and food sectors. Large trading and service companies are also headquartered in the Hannover Region. Of the 50 companies in Niedersachsen with the highest value added, 21 are located in the Hannover Region, including companies working in the health, insurance and financial sectors. Companies with the highest sales based in the Hannover Region Company Registered seat Sales in million Employees Sector Ranking in lower saxony Continental AG (K) ContiTech AG (K) Hannover Hannover 33, , ,055 29,725 Automotive subcontracting industry 2 TUI AG (K)*** TUI AG*** Hannover Hannover 18, , Tourism 3 Volkswagen Nutzfahrzeuge Hannover 9, ,445 Commercial vehicle construction 1 AGRAVIS Raiffeisen AG (K) Hannover 7, ,640 Agricultural trading 6 Dirk Rossmann GmbH Burgwedel 4, ,681 Wholesale and retail (drugstore articles) Stadtwerke Hannover AG Hannover 2, ,296 Energy supplies, energy services 9 17 Johnson Controls Power Solutions Europe (K)*** VB Autobatterie GmbH & Co. KGaA*** Hannover Hannover 1, , ,144 1,076 Accumulator and battery production 25 expert AG (K)** Langenhagen 1,68.,6 1,341 Wholesale and retail (electrical and electronic devices) 26 Siemens AG *** Laatzen 1, ,881 Electrical engineering 27

21 BUSINESS ENTERPRISES 21 Companies with the highest sales based in the Hannover Region Company Registered seat Sales in million Employees Sector Ranking in lower saxony WABCO Holding GmbH (K) Hannover 1, ,701 Automotive subcontracting industry 34 Konica Minolta Business Solutions Europe GmbH** Langenhagen 1, Production and marketing of printers and photocopiers 35 Solvay Deutschland (Gruppe) Hannover 1, ,863 Chemical industry 36 TÜV NORD Gruppe (K) Hannover 1, ,925 Technical services 37 Nexans Deutschland GmbH Gruppe (K) MTU MAINTENANCE HANNOVER GMBH Hannover ,080 Cable manufacturing 39 Langenhagen ,781 Aircraft engine maintenance 45 BauKing AG (K) Hannover ,290 Wholesale and retail (construction materials) 46 Toto-Lotto Niedersachsen GmbH Hannover Lottery company 49 Sonepar Deutschland/Region Nord-Ost GmbH Verlagsgesellschaft Madsack GmbH & Co. KG (K) Sennheiser electronic GmbH & Co. KG (K) Hannover ,285 Wholesale (electronics) 51 Hannover ,682 Publishing 55 Wedemark ,542 Electro-acoustics 59 Klinikum Region Hannover GmbH Hannover ,168 Health service 64 GP Günter Papenburg AG (K) Hannover ,001 Construction industry 66 Bahlsen Gruppe (K) Bahlsen GmbH & Co. KG Hannover Hannover ,526 1,692 Food industry 68 Delticom AG (K) Hannover Retail 70 Konica Minolta Business Solutions Deutschland GmbH** Langenhagen ,664 Production and marketing of computers and photocopiers 77 Kone GmbH (K) Hannover ,628 Production of elevators and escalators esco GmbH & Co. KG Hannover Production and marketing of salt products Deutsche Messe AG (K) Hannover ,170 Trade fair and exhibition organiser Forbo Siegling GmbH Hannover ,976 Drives and transport units, chemicals Wienerberger GmbH Hannover ,489 Construction materials industry 100 Methodology: The companies are considered in their entirety as conglomerates or groups to reflect the particular role played by group HQs in economic terms. However, this also means that not all turnover, added value and employees reported here apply to the Hannover Region specifically. The NORD/LB analysis only considers companies domiciled in Niedersachsen or who provide data on activities in Niedersachsen. Other companies, for example units of major companies, who may be of high regional economic importance, but are not separately reported, are not included in the NORD/LB listings.

22 22 BUSINESS ENTERPRISES Top companies in the Hannover Region based on generated added value Company Registered seat Turnover in million Employees Sector Ranking Top 50 lower saxony Talanx AG (K) Hannover Rückversicherung AG (K) Hannover Hannover 2, , ,004 2,419 Insurance, re-insurance 4 NORD/LB (K) NORD/LB Hannover Hannover ,058 4,291 Financial services 7 Medizinische Hochschule Hannover Hannover ,775 Health service 16 VHV Vereinigte Hannoversche Versicherung a.g. (K) Hannover ,714 Insurance 28 Versicherungsgruppe Hannover VGH Hannover ,027 Insurance 40 Sparkasse Hannover Hannover ,199 Financial services 43 Comments: *K = consolidated conglomerate or group, ** Figures for the 2013/2014 financial year *** Figures for the 2012/2013 financial year Methodology: The companies are considered in their entirety as conglomerates or groups to reflect the particular role played by group HQs in economic terms. However, this also means that not all turnover, added value and employees reported here apply to the Hannover Region specifically. The NORD/LB analysis only considers companies domiciled in Niedersachsen or who provide data on activities in Niedersachsen. Other companies, for example units of major companies, who may be of high regional economic importance, but are not separately reported, are not included in the NORD/LB listings. Source: NORD/LB (November 2014): Niedersachsen monitor biggest companies in Niedersachsen

23 BUSINESS ENTERPRISES 23 Almost 50,500 businesses in a range of economic sectors are registered in the Hannover Region, including around 44,000 mini businesses with less than 9 employees, and over 220 major businesses with more than 250 employees. Almost one in five of these businesses works in the trading sector. This is followed by freelance and scientific services businesses (e.g. firms of architects or engineers, legal and tax consultants, advertising companies and market research companies), the property and housing sector, building industry, and health and social services. Businesses in the Hannover Region according to economic sector Absolute Proportion in % Mining and pit and quarry industries Manufacturing industry 2, Energy supplies Water supplies; wastewater and waste disposal Construction industry 4, Trading; servicing and repair of motor vehicles 9, Transport and storage 1, Hospitality sector 3, Information and communications 1, Finance and insurance services 1, Property and housing industry 4, Freelance, scientific and technical services 8, Other business services 3, Child care and education 1, Health and social services 3, Art, entertainment and recreation 1, Other services 3, Total 50, Businesses in the Hannover Region according to size of workforce 0 to 9 44, to 49 4, to 249 1, and more 226 Total 50,504 Source: State Office of Statistics Niedersachsen, calculations by the Hannover Region, as at

24 24 KEY SECTORS The economic structure in the Hannover Region is significantly influenced by various key sectors boasting major innovation and job creation potential. Over 70 % of all employees paying social insurance contributions work in these key sectors. Six of these sectors have been singled out as so-called future sectors: automotive, energy solutions, information and communications technology, health care, creative sector and production engineering. These sectors receive targeted funding from the hannoverimpuls business promotion agency. Automotive Energy solutions 23,600 EPSIs* in the whole automotive value chain (5.0 % of TW**) Together with Braunschweig and Wolfsburg, the Hannover Region is one of the most significant international automotive centres Main activities: commercial vehicles, tyres, drive systems, special components, braking systems, battery technology Resident companies: VW Nutzfahrzeuge, Continental AG, as well as numerous subcontractors such as WABCO, Johnson Controls Education and research institutes: Technical University Niedersachsen, Continental AG International Innovations Centre, etc. Metropolitan region subsidised by the federal programme Schaufenster Elektromobilität Leading trade fairs: IAA commercial vehicles, and MobiliTec incorporated within HANNOVER MESSE. 4,400 EPSIs* (0.9 % of TW**) Resident companies: E.ON and enercity as major energy utilities, as well as companies involved in the development and realisation of new technologies Education and research institutes: including in the windpower sector (e.g. Fraunhofer Institute for Windpower and Energy System Technology IWES, ForWind, Research Initiative Energy 2050) The world s first wind turbine tower using a wooden construction, and the first biogas plant in north Germany which can feed biogas into the natural gas grid Leading trade fairs: BioEnergy Decentral, and Energy and Wind incorporated within HANNOVER MESSE Information and communications technology 22,500 EPSIs* (4.8 % of TW**) Resident companies: Finanz Informatik, TUI InfoTEC, htp, Sennheiser, Madsack, NDR Highly diversified sector structure specialising in IT services Education and research institutes: 25 institutes, e.g. IT and MultimediaCampus Expo Park Start-up centre: CampMedia Network: Hannover IT e.v. Leading trade fairs: CeBIT, and the Digital Factory incorporated within HANNOVER MESSE *EPSI: employees paying social insurance contributions **TW: total workforce

25 KEY SECTORS 25 Other important sectors for the job market in the Hannover Region are the logistics industry, financial services, knowledge-based services, and the trades. The conference and trade fair sector boosts the national and international awareness of the location, and has a positive impact on the Hannover Region s image. Health care Production engineering 70,300 EPSIs* (14.9 % of TW**) in around 3,600 enterprises Major clinic location: Hannover Medical School, Klinikum Region Hannover, Diakonische Dienste Hannover Strong research: Hannover Medical School, University of Veterinary Medicine Hannover, life science at the Leibniz University Hannover, Hannover Clinical Trial Centre, Fraunhofer ITEM Start-up centre: Medical Park Hannover, Life-Science, sectors mainly involved in biomedical technology, transplants, implants, regenerative medicine, diagnostics and training Resident companies: Boehringer Ingelheim, KIND Hörgeräte, and Solvay Pharmaceuticals Network: Gesundsheitswirtschaft Hannover e.v. Leading trade fairs: Altenpflege and Biotechnica 12,900 EPSIs* (2.7 % of TW**) in 490 enterprises Education and research: Production Engineering Centre (PZH), mechanical engineering faculty of Leibniz University Hannover, mechanical engineering, electrical engineering and information technology departments of University of Applied Sciences and Arts Hannover Co-operation with the Laser Centre Hannover (LZH), the Centre for Biomedical Technology (ZBM), the Institute for Integrated Production Hannover (IPH), the Mechatronics Centre Hannover (MZH) TEWISS - Technik und Wissen GmbH funds technology transfer between science and industry Networks: e.g. Optical Technologies Competence Network Leading trade fairs: HANNOVER MESSE, EuroBLECH, Agritechnica, EMO and LIGNA Creative sector 20,600 EPSIs* (4.4 % of TW**) in around 1,400 enterprises (music, books, art, films, radio, performing arts, design, architecture, press, advertising and software) Key segment music industry: University of Music, Drama and Media Hannover, significant players such as NDR Radiophilharmonie, Peppermint Park Start-up centre Halle 96 with offices and workplaces, shared infrastructure Network: kre[h]tiv Netzwerke e.v. Source: Hannover Region (Business report 2013), Federal Labour Office (Employment statistics 2015)

26 26 KEY SECTORS Logistics Financial services 54,200 EPSIs* (11.5 % of TW**) in around 3,000 enterprises Main focus: contract logistics, automotive, e-commerce Resident companies: DHL, Kühne+Nagel, DB Schenker, Dachser, UPS, TNT, Hellmann, Hermes, DPD, etc. European and national distribution centres for VW Commercial Vehicles, Mercedes-Benz, BSN medical, Lyreco, Sonepar, Kaufland, Weatherford, arvato, Deltikom, Rewe Logistics-centric research institutes: Institute for Transport and Automation Technology, Institute for Factory Systems and Logistics at Leibniz University Hannover, Institute for Integrated Production Leading trade fairs: CeMAT as the world s largest show for intralogistics 24,700 EPSIs* (5.3 % of TW**) in around 827 enterprises Head offices of nationally important insurance companies (e.g. Talanx, Vereinigte Hannoversche Versicherung, Versicherungsgruppe Hannover, Concordia Versicherungsgruppe, Mecklenburgische Versicherungsgruppe, WERTGARANTIE Technische Versicherung, Hannover Rück Group) Head office of NORD/LB, Deutsche Hypothekenbank, Niedersächsische Börse, as well as one of the largest savings banks in Germany (Sparkasse) Key training and education centres: Sparkasse Academy, Vocational Academy for the Banking Industry, Insurance Industry Training Centre, Insurance Sciences Interdisciplinary Competence Centre Trade fair and congress industry 1,300 EPSIs * (0.3 % of TW**) World s largest exhibition grounds, and Deutsche Messe AG as a strong player Around 56 shows in 2013 with approximately 2.1 million visitors Location of leading international trade fairs such as CeBIT, HANNOVER MESSE, Agritechnica, IAA Commercial Vehicles Congress and conference facilities such as Convention Centre, Hannover Congress Centre, Herrenhausen Palace Source: Hannover Region (Business report 2013), Federal Labour Office (Employment statistics 2015) *EPSI: employees paying social insurance contributions **TW: total workforce

27 KEY SECTORS 27 Knowledge-based company-centric services Trades 31,000 EPSIs* (6.6 % of TW**) in legal, tax and management consulting firms, firms of architects, engineering service companies, and advertising and market analysis Resident companies: branch offices of major service companies such as Deloitte, Ernst & Young, PricewaterhouseCoopers Sector expected to grow further on the back of increasing specialisation 60,000 EPSIs* (12.8 % of TW**) in 11,400 enterprises, annual sales approx. 4.7 billion Main segments: construction and interior finishing (3,100 enterprises), health/body-care/cleaning (2,900 enterprises), and metal industry (2,850 enterprises) Important stimulus for innovations, which also have applications in other business sectors, e.g. in the energy sector One in five trainees in the Hannover Region are in trade apprenticeships Training and education: Training and Education Centre of the Chamber of Trades Hannover Science and research 7,900 EPSIs* (1.7 % of TW**) Strongly influenced by the medical sector (Hannover Medical School, University of Veterinary Medicine Hannover, Leibniz University Hannover, Medical Park) Above average number of start-ups Above average number of third-party funded jobs Co-operation between science and manufacturing industry, particularly the automotive sector

28 28 EDUCATION & SCIENCE The Hannover Region is an education location with supra-regional significance. An above average number of pupils compared to the rest of Niedersachsen and Germany gain university entrance qualifications (38.9 %). 11,200 pupils in total gained school leaving certificates in the Hannover Region in School leavers University entrance qualification Applied science university entrance qualification Secondary school leaving certificate Lower secondary school leaving certificate Special needs school leaving certificate or no school leaving certificate** 100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % % 2.6 % 41.2 % 12.5 % 4.9 % 29.8 % 2.3 % 48.8 % 14.0 % 5.1 % Hannover Region lower saxony Germany 35.7 % 0.1 %* 42.1 % 16.9 % 5.2 % * Applied science university entrance qualification at a national level reported as intermediate school leaving certificate ** No distinction is made at a federal level between pupils leaving school with a special needs school leaving certificate or no school leaving certificate Source: State Office of Statistics lower saxony, calculations by the Hannover Region, School Leaving Qualifications 2013

29 EDUCATION & SCIENCE 29 The Hannover Region is a leading centre in Germany for vocational training. Almost 42,000 vocational students attend the wide range of training establishments. These not only include the vocational colleges focusing on training in specific sectors including specialist vocational colleges, technical secondary schools, vocational grammar schools, and training colleges but also a wide range of other school types with a spectrum of training objectives and entrance qualifications. One third of the students learn business and administration vocations, followed by technical vocations covering electrical engineering, mechanical engineering, automotive, construction and printing technology, as well as vocations in the nutrition sector, and social and health services. Vocational training students According to school type Vocational school (part-time) 27,806 First year vocational 485 training Vocational preparation year 528 Vocational college 6,701 Technical secondary school 2,587 Upper vocational school 65 Vocational grammar school 1,734 Technical college 2,233 Total 42,139 According to vocation Agriculture 843 Construction 830 Chemistry, physics, biology 799 Printing technology 782 Electrical engineering 3,417 Paint technology / interior design 728 Health 1,975 Wood technology 345 Gardening and Landscaping 703 Body care 696 Social services 2,046 Mechanical engineering 3,371 Nutrition 2,449 Social services 2,678 Automotive 1,794 Other recognised vocational training 1,256 Technology 536 Various vocations 641 Without training contracts (at a vocational school) 296 Business and administration 15,064 Textile technology and clothing 267 Domestic science 623 Total 42,139 Source: State Office of Statistics Niedersachsen, as at November 2013

30 30 EDUCATION & SCIENCE With the Leibniz University Hannover, Hannover Medical School, and the University of Veterinary Medicine Hannover, Hannover is a prestigious science and research location. Award-winning and acclaimed teaching and training is also provided by the University of Applied Sciences and Arts Hannover and the University of Music, Drama and Media Hannover. Almost 44,000 students attend the universities in Hannover a record level. Students at Leibniz University Hannover Course/Students in the winter semester 2013/2014 English studies 394 Mechanical engineering 3,329 Work technology 129 Ergonomics 467 Architecture 591 Construction engineering 1,523 Biology 516 Chemistry/ biochemistry/ food science 1,350 Electrical engineering 1,205 Gardening and landscaping 556 Geodesics 177 Geography 371 Geosciences 364 German studies 728 History 506 Practical design 16 Informatics 840 Landscape architecture 425 Mathematics 722 Media science 60 Meteorology 109 Pedagogics 193 Philosophy 132 Physics 893 Politics 761 Law 1,990 Religious science/theology 305 Romance languages 72 Special pedagogics/ Science teaching *inkl. Beurlaubung Quelle: Leibniz Universität Hannover, Zahlenspiegel Sociology 595 Sport 244 Economics 2,798 Total* 23,876

31 EDUCATION & SCIENCE 31 Institute Students in the winter semester 2014/2015 University of Applied Sciences and Arts Hannover 9,630 Other universities and applied science universities Hannover Medical School 3,358 University of Veterinary Medicine Hannover 2,453 University of Music, Drama and Media Hannover 1,475 Municipalities University of Administration in Niedersachsen 818 FOM University for Economics and Management 550 Leibniz Applied Science University 548 Applied Sciences University for Business 493 Quelle: Angaben der Hochschulen b.i.b International College 270 Applied Science University of MSE 208 GISMA Business School 30 Vocational Academy of the Banking Sector 28 Total 19,861 Source: data provided by universities Science, research, technology transfer, start-up centres Science and research have a supradisciplinary function with other business sectors, and are becoming increasingly important in today s globalised knowledge economy. The Hannover Region boasts a very diverse research and science sector with internationally acclaimed institutes and faculties. Major players in addition to universities and university research institutes, are 30 non-university and private research institutes, as well as the research departments of various companies. Major strengths are in the medical sector, and the engineering disciplines primarily technology, research and knowledge-based segments of manufacturing industry, particularly in the automotive and production engineering sectors. In addition, the research institutes in Hannover participate in a range of supra-regional research networks, e.g. For Wind Centre for Windpower Research, as well as Auditory Valley on the subject of hearing. Thanks to the diversity of the science and research structure, local companies benefit from numerous opportunities for co-operating at a regional level in both research and development, as well as the training and further training of qualified experts. The transfer of knowledge and technology between the research institutes and companies in the Hannover Region is co-ordinated and supported by numerous interfaces. Several start-up centres assist innovative start-ups and young entrepreneurs in the realisation of their ideas. The Open University Niedersachsen co-ordinates the opening of universities for new target groups.

32 32 EDUCATION & SCIENCE Source: Ministry for Science and Education Niedersachsen, CIMA Institute for Regional Economics, state capital Hannover, as at beginning of

33 EDUCATION & SCIENCE 33 Universities Medicine 1 Leibniz University Hannover (main campus) 28 Hannover Clinical Trial Center GmbH 2 29 Fraunhofer Institute for Toxicology and University of Applied Sciences and Arts Hannover (main campus) 3 Hannover Medical School 4 University of Veterinary Medicine Hannover (main campus) 5 University of Music, Drama and Media Hannover 6 Applied Sciences University for Business 7 Leibniz Applied Science University Experimental Medicine (ITEM) 30 I nternational Neuroscience Institute Hannover GmbH (INI) 31 IPF PharmaCeuticals GmbH 32 lower saxony Centre for Biomedical Technology, Implant Research and Development (MFE) 33 Twincore 8 GISMA Business School 9 Municipalities University in Niedersachsen Production engineering 10 Applied Science University of Medium-sized Enterprises 34 European Research Corporation for Metal (EFB) 11 b.i.b International College 35 IPH Institute for Integrated Production 12 FOM University for Economics and Management 13 Service office Open University Selected research and science institutes Hannover GmbH 36 Laser Centre Hannover 37 Production Engineering Centre Hannover (PZH) 38 Test Centre for Load-bearing Structures Natural sciences 14 Limnology and Water Protection Economics 15 Federal Institute for Geosciences and Natural 39 Hannover Center of Finance Resources (BGR) 16 German Institute for Rubber Technology (DIK) 40 Medium-sized Enterprise Institute Niedersachsen 41 Niedersachsen Institute for Economics Research 17 Limestone-Sand Research Association 18 Institute for Joint Geoscientific Activities Architecture, spatial sciences, 19 Nano and Quantum Engineering Laboratory landscape planning 20 Leibniz University for Applied Geophysics (LIAG) 21 M ax Planck Institute for Gravitational Physics (Albert Einstein Institute) 42 AAcademy for Spatial Research and Regional Planning (ARL) 43 ECOLOG Institute for Socio-ecological Research and Education GmbH Construction engineering 22 District Heating Research Institute in Hannover 44 Niedersachsen Institute for Historical Regional Research 23 Institute for Engineering Hydrology 24 Institute for Construction Research Other 45 Heinz Piest Institute for the Trades (HPI) Social sciences and philosophy 25 Research Institute for Philosophy Hannover 26 ISP Eduard Pestel Institute for Systems Research 27 Social Sciences Institute of the Protestant Church in Germany 46 HIS University Information System GmbH 47 Criminological Research Institute lower saxony (KFN)

34 34 COMMERCIAL PROPERTIES Additional information in the updated Property Report The Hannover Region has been one of the most important locations for the German real estate market for many years. The office property market in Hannover enjoyed a major upswing again in 2014 in terms of turnover compared to the weak period during the previous year. The market players are forecasting a growth in rents in the city centre in 2015, and a stable to slightly expanded overall turnover. The Hannover Georgstraße and Bahnhofstraße belonged to the ten most attractive retail streets in Germany in 2015, while the city centre overall is one of the prime locations for retail nation-wide. There are also other retail locations with strong turnover in the surrounding area. After Hamburg, the Hannover Region is the most important logistics location in North Germany. The sector in the Hannover Region is mainly involved in the bundling and distribution of hinterland transport activities from the German, Belgian and Dutch seaports. Office property market* Letting space office portfolio 2015 in m 2 MF-G 4,92 Mio. qm Office space turnover 2014 in m 2 MF-G 117,000 of which lettings 2014 in m 2 MF-G 88,000 Vacant space 2014 in m 2 MF-G 279,000 Vacant space ratio % Peak office rent city-centre 2015 in / m 2 MF-G Peak office rent city-centre periphery and office centres 2015 in / m 2 MF-G Net initial return in prime locations % * Value for state capital Hannover plus Garbsen, Laatzen and Langenhagen pursuant to MF-G (let space definition pursuant to the Gesellschaft für immobilienwirtschaftliche Forschung gif e.v. (Property Industry Research Corporation)) Logistics property market* Logistics space turnover 2014 in m 2 140,000 Peak rent (new buildings with excellent building services and optimum 4.50 location connections) 2015 in / m 2 Average rent 2015 in / m Net initial return prime buildings in prime locations % * Values valid for the Hannover Region Retail property market Retail space Hannover Region in m Mio. of which city of Hannover in m2 877,000 of which Hannover city centre in m2 290,000 Peak rent city-centre A1 location 2015 in / m2* 200 Average rent city-centre A1 location 2015 in / m2* 145 Net initial return in A1 locations 2014* 4.75 % * Bahnhofstraße, Große Packhofstraße, Georgstraße Sources: bulwiengesa AG; Hannover Region calculations; cross-checked details from market players; Hannover Region Property Reports 2014 and 2015

35 COMMERCIAL PLOTS The price level of office rents and shop rents is another important relocation criterion for businesses. It is primarily determined by the location factors, such as, the vicinity to Hannover s city centre, transport connections, and the nearby surrounding areas. The costs per square metre of office space in the state capital Hannover range from 5.20 for basic utility value, all the way up to for good utility value. Shop rents in the main shopping centre range from up to , but are in the range of 5.00 to in the adjacent core areas. The rent costs are moderate in comparison to other major cities in Germany. Office rents in selected major cities* Utility value, average in per m 2 basic moderate good Berlin Bremen Dortmund Dresden Essen Frankfurt am Main Hamburg Hannover Cologne Leipzig Munich * Net basic rent Source: IVD Commercial Property Price Comparison 2014/2015 Nuremberg Stuttgart Shop rents in selected major cities* Core shopping area, average in per m 2 1A site small (approx. 60 m 2 ) large (approx. 150 m 2 ) 1B site small (approx. 60 m 2 ) large (approx. 150 m 2 ) Berlin Bremen Dortmund Dresden Essen Frankfurt am Main Hamburg Hannover Cologne Leipzig Munich Nuremberg Stuttgart n. a. n. a. n. a. n. a. *Net basic rent, ground floor Source: IVD Commercial Property Price Comparison 2014/2015

36 36 COMMERCIAL PLOTS One of the most important location factors for companies is a quantitatively and qualitatively adequate supply of commercial plots. The portfolio of immediately marketable plots in the Hannover Region totals ha, of which 40.5 ha is classified as motorway-near. An officially approved B-plan exists for another 495 ha, although these commercial plots have either not yet been developed and/or are in private ownership. Another 442 ha have been incorporated in the land development plan. Because of land use competition and the demand for protected open spaces, the opportunities for developing new commercial plots are increasingly approaching their limits. This is why 172 ha of potentially reusable brown field sites are particularly important for the development of usable land. More information in the latest Commercial Plot Monitoring Report Commercial plot availability in the Hannover Region 2015 in ha Total commercial plot availability Of which immediately marketable (officially authorised B-plan, developed, public property) Of which motorway-near (max 2 km to German motorways) 40.5 Of which marketable at a later date (officially authorised B-plan, not developed and/or private property) Of which land utilisation plan (still without a B-plan) Potentially reusable brownfield sites Shortlisted business park/industrial estate (areas scheduled for planning by municipalities, still without F/B plans, possibly marketable in the medium to long term) Source: Hannover Region Commercial Plot Monitoring Report 2015

37 TAX ASSESSMENT RATES 37 The trade tax and the property tax are municipal taxes whose assessment rates are revised annually as part of municipal budget discussions. This empowers the municipalities to influence the size of the taxes paid by enterprises, and to actively manage the location policy. The tax assessment rates in large cities are usually higher than in the surrounding area Property tax and trade tax assessment rates 2015 Trade tax Property tax A Property tax B State capital Hannover Barsinghausen Burgdorf Burgwedel Garbsen Gehrden Hemmingen Isernhagen Laatzen Langenhagen Lehrte Neustadt am Rbge Pattensen Ronnenberg Seelze Sehnde Springe Uetze Wedemark Wennigsen Wunstorf Source: Hannover Region

38 38 RESIDENTIAL The residential property market is currently enjoying a significant upswing in Hannover. Proximity to the city centre, local services, and very good transport connections are important quality criteria when selecting sites. These specifications are satisfied by the new housing areas in the state capital, as well as in the cities and municipalities in the surrounding area. Demand and supply on the residential property market are primarily influenced by regional providers and private households. The demand for housing will also continue to be driven by the further increase in the population in the state capital, and some of the surrounding municipalities. The amount of empty residential property has, however, been at a very low level for many years (below 2 %), and remains well below the so-called fluctuation reserve level. However, despite the dynamic development in the residential property market, residential rents and purchase prices for building land and owner-occupied apartments in Hannover are still moderate compared to other German cities Residential rents in selected big cities* Living quality, average in per m 2 basic medium good Berlin Bremen Dortmund Dresden Essen Frankfurt am Main Hamburg Hannover Cologne Leipzig Munich Nuremberg Stuttgart * Completion up to 1948, based on 3 rooms, approx. 70 m2 living space, excluding publically funded residential construction projects, no data for completion after 1949 and brand new properties Source: IVD residential comparison 2014/2015

39 RESIDENTIAL 39 Purchase prices for owner-occupied apartments in selected big cities* Living quality, average in per m 2 medium good very good Berlin 1,750 2,400 3,350 Bremen 1,050 1,750 2,400 Dortmund 1,300 1,750 2,200 Dresden 1,200 1,450 2,200 Essen 1,000 1,875 2,500 Frankfurt am Main 1,600 2,550 3,700 Hamburg 2,100 2,900 4,300 Hannover 1,250 2,100 3,000 Cologne 1,800 2,600 3,800 Leipzig 1,000 1,490 1,950 Munich 3,600 4,600 6,400 Nuremberg 1,378 1,882 2,364 Stuttgart 2,450 3,000 4,100 Purchase prices for building land in selected big cities* Residential location, average in per m 2 medium good very good Berlin Bremen Dortmund Dresden Essen Frankfurt am Main Hamburg Hannover Cologne Leipzig Munich Nuremberg Stuttgart * Existing portfolio Source: IVD residential comparison 2014/2015 * Detached and semi-detached houses, approx m2 plots Source: IVD residential comparison 2014/2015 More information available in the latest Hannover Region Property Report

40 40 RESIDENTIAL Purchase price for detached houses (ready for immediate occupation) in selected big cities* Living quality, average in Basic, approx. 100 m 2 Medium, approx. 125 m 2 Good, approx. 150 m 2 Very good, approx. 200 m 2 Berlin n. a. 250, , ,000 Bremen 90, ,000 n. a. n. a. Dortmund 205, , , ,000 Dresden 150, , , ,000 Essen 235, , , ,000 Frankfurt am Main 325, , , ,000 Hamburg 230, , , ,000 Hannover 190, , , ,000 Köln 250, , ,000 1,200,000 Leipzig 145, , , ,000 München 550, ,000 1,140,000 1,900,000 Nürnberg 258, , , ,000 Stuttgart 350, , ,000 1,370,000 Detached privately-owned houses (including garage and usual size of plot in the locality) Source: IVD residential comparison 2014/2015

41 RESIDENTIAL 41 Building plots for detached and semi-detached houses* Average purchase price in per m 2 Average Hannover Region 168 /m2 * Building plots requiring no development costs. The average values only provide an overview of the actual market. They do not reflect the fact that the prices are dependent on value-relevant features of each individual plot. Source: Expert panel for real estate values, Real Estate Market Report 2015, as at State capital Hannover Isernhagen Hemmingen Seelze Langenhagen Garbsen Burgwedel Wunstorf Laatzen Ronnenberg Pattensen Gehrden Wedemark Burgdorf Lehrte Wennigsen Barsinghausen Neustadt am Rbge. Sehnde Springe Uetze 184 /m /m /m /m /m /m /m /m /m /m /m /m /m /m /m /m 2 96 /m 2 83 /m /m /m /m

42 42 TOURISM With around 2.1 million overnight stays, the state capital Hannover has consolidated its position as the city with the most overnight guests in Niedersachsen. It occupies position 11 in the German city ranking. The surrounding area had over 1.6 million overnight stays, and therefore more than major cities such as Bremen, Essen or Dortmund. The Hannover Region overall counted almost 3.7 million overnight stays in ,000,000 3,500,000 3,000,000 Overnight stays in the Hannover Region* 2,500,000 2,000,000 1,500,000 1,000,000 Hannover Region State capital Hannover Surrounding area 500, *These figures include overnight stays in accommodation establishments open for business with at least 10 beds, and camping sites open for business with at least 10 pitches. Source: State Office of Statistics Niedersachsen, Hannover Region calculations

43 TOURISM 43 The Hannover Region boasts a wide range of cultural, sporting, music, entertainment and recreation attractions. The top events include the Maschseefest, the Hannover Schützenfest (Marksmen s Fair), the Lister Meile Fest, Entdeckertag (Discovery Day), the Hannover Marathon, the Fête de la Musique, the International Fireworks Competition, and the Kleines Fest im Großen Garten (outdoor variety festival in the Great Garden). The Royal Gardens of Herrenhausen, Hannover Adventure Zoo, the home matches of the Hannover 96 football team, the productions in the Opera House, State Theatre and Ballhof theatre, the GOP variety theatre, and the numerous museums, also attract large numbers of visitors. In the surrounding area, the main tourist attractions are the Steinhuder Meer, the Deister hills and Marienburg Castle. Selected events and tourist attractions in the Hannover Region Events Visitor numbers 2014 Maschseefest 2,000,000 Schützenfest (Marksmen s Fair) 1,200,000 Lister Meile Fest 250,000 Entdeckertag (Discovery Day) 200,000 Hannover Marathon 150,000 Car-free Sunday Hannover Climate Fest 130,000 Fête de la Musique 100,000 International Fireworks Competition 50,000 Beer Fest 50,000 Kleines Fest im Großen Garten 47,000 Festival of Cultures 40,000 Steintorfest 30,000 Kunstfestspiele Herrenhausen 27,000 N-Joy Starshow 25,000 NDR 2 Plaza Festival 25,000 Fährmannsfest 17,000 Holi Farbrausch Festival 10,000 Maker Faire Hannover 10,000 Classic in the Old Town 10,000 Tourist attraction/visitor numbers 2014 Hannover Zoo 1,300,000 Hannover 96, 2014/2015 season 739,000 Royal Gardens of Herrenhausen 510,000 State Theatre Hannover (opera, theatre) 400,000 Marienburg Castle 220,000 GOP variety theatre 183,000 State Museum Niedersachsen 165,000 Theater am Aegi 162,000 Sprengel Museum 108,100 Herrenhausen Palace Museum 96,600 Parkbühne open air season 85,000 Hannover Museum of History 79,000 Wilhelm-Busch-Museum 65,000 August Kestner Museum 33,900 Kestnergesellschaft 28,000 Source: Figures provided by event organisers and institutions

44 44 TRADE FAIRS The Hannover exhibition grounds are an important factor in raising awareness of Hannover as a business location, and have a positive effect on the image of the whole region. The Hannover exhibition grounds boast an important gateway function for the surrounding area, especially the mobility of sector-related know-how. Hannover boasts the world s largest exhibition grounds with around 463,000 m2 of covered exposition space, which also includes especially high quality exhibition areas and halls. Hannover is home to major leading trade fairs: exceptional shows include CeBIT as the leading international trade fair for information and communications technology; the HANNOVER MESSE as a very broad forum for industry as a whole; Agritechnica as the world s largest agricultural machinery show; and IAA Commercial Vehicles as the world s leading show for mobility and transport. 68 shows took place in 2014 which attracted approx. 1.6 million visitors in total. Comparison between the top trade fair locations in Germany Hall space in m 2 Outdoor space in m 2 Visitors to domestic trade fairs 2014 Deutsche Messe AG Hannover 463,000 58,000 1,600,000 Messe Frankfurt GmbH 356,000 96,000 1,500,000 Koelnmesse GmbH 284, ,000 1,100,000 Messe Düsseldorf GmbH 262,000 43,000 1,400,000 Neue Messe München GmbH 180, ,000 1,800,000 Source: Trade fair company figures 2014

45 TRADE MESSEN FAIRS 45 Trade fair figures of Deutsche Messe AG Hannover Exhibitors Visitors Net letting space in m 2 ABF Freizeit- und Einkaufsmesse (2014) ,867 54,115 Agritechnica (2013) 2, , ,815 Altenpflege (2014) ,094 20,750 Energy Decentral (2014) ,062 14,568 BioTechnica (2013) ,292 10,057 CeBIT (2014) 3, , ,743 CeMAT (2014) 1,022 48,267 71,883 didacta (2012) ,369 34,622 Domotex (2015) 1,316 37,929 87,014 EMO (2013) 2, , ,582 EuroBLECH (2014) 1,573 59,252 86,506 EuroTier (2014) 2, , ,522 HANNOVER MESSE (2014) 4, , ,129 IAA Nutzfahrzeuge (2014) 2, , ,000 infa (2014) 1, ,803 38,577 LIGNA Hannover (2013) 1,548 89, ,197 Pferd & Jagd (2014) ,270 34,527 Source: AUMA Exhibition and Trade Fair Committee of German Industry

46 46

47 IMPRINT 47 Region President Business and Employment Promotion Department Text and editorial Hannover Region Business and Employment Promotion Department Photo credits Continental Aktiengesellschaft: S. 20 (links) DELTA BAU AG: S. 38, 39 DELTA BAU AG/Birgit Streicher: S. 40 Deutsche Messe AG: S. 26, 44, 45 Heinz von Heiden GmbH Massivhäuser: S. 41 HMTG: S. 30 unten, S. 42, 43 Region Hannover: S. 3, 5, 9, 14, 15, 17, 23, 25, 27, 29, 36, 37 Region Hannover/Olaf Mahlstedt: S. 1 (Titel), 18, 19, 35, 39 Shutterstock: S. 6, 7, 14, 16, 26, 28, 30 (oben) Talanx AG: S. 22 TUI AG: S. 20 (rechts) Volkswagen AG Nutzfahrzeuge: S. 24 Maps Team Medienservice und Post Region Hannover, B&B. Markenagentur GmbH Design B&B. Markenagentur GmbH Issue 7.15./1 Status 7/2015 Printing Team Medienservice und Post Region Hannover

48 Hannover Region Business and Employment Promotion Your contact: Lennart Heise Haus der Wirtschaftsförderung Vahrenwalder Straße Hannover Germany Telephone: +49 (0) Fax: +49 (0) lennart.heise@region-hannover.de wirtschaftsfoerderung@region-hannover.de The location information contained in the Trends & Facts 2015 report is also available as an iphone/ ipad app. Download from