Nelson Tasman Cycle Trail Trust Strategic Plan Vision: The Heart of Biking. Purpose. Principles

Transcription

1 Vision: The Heart of Biking Nelson Tasman Cycle Trail Trust Strategic Plan That the Nelson- Tasman region is a premier destination for domestic and international visitors drawn by a range of world class cycle trails and associated attractions and facilities, and has a high quality commuter and recreation cycle trail network for the local population. Purpose To establish, promote and maintain designated cycle assets in the Nelson, Tasman, region To educate and to foster appreciation of the advantages of cycle assets. Principles To promote the use of cycle assets for recreation, tourism, health, scenic, economic and education purposes; To work co- operatively with others involved in the provision and preservation of cycle assets; To maintain the highest standards of professionalism and integrity. Nelson Tasman Cycle Trail Trust Strategic Plan : Updated December 2014 Page 1

2 Construction 1. Construct TGTT Stage 2 2. Maintain TGTT 3. Liaise on other existing trails e.g. Dun Mountain, Codgers, KTMB 4. Support other new routes/trails/facilities 5. Facilitate remarkable itineraries 6. Develop a sustainable income stream NELSON TASMAN HEART OF BIKING Fundraising 1. Grant applications 2. Major donors 3. Local sponsors and projects 4. Government 5. Virtual trail sales 6. Official partners 7. Connect with other Nelson- Tasman cycling developments Business Development 1. Great Rides: Events/promotions, Signage PR/media, Local buy in, word of mouth/sponsors Official Partner communication, timely, effective 2. Nelson as a cycling destination : Other cycling facilities in the region, Host Regional Cycle Forum 3. Stakeholder communication: Local authorities, central government, NZCT, Cycle Forum. OPs Administration systems stakeholder/customer relationship management, document management, finance, compliance, admin support Nelson Tasman Cycle Trail Trust Strategic Plan : Updated December 2014 Page 2

3 Priorities: 1. Get Tasman s Great Taste Trail completed between Wakefield and Spooners Tunnel/Norris Picnic area 2. Promote Nelson- Tasman as a cycling destination, nationally and internationally Priority Action items Further enhancements to the TGTT Communication User friendly signage Loved by locals, councils respond Mapping (Google, Map my ride) Give people / organisations credit Trust activities and processes Funding for construction TDC and NCC Major donors Central Government Grant funding agencies Sustainable operational funding for NTCTT Marketing Maintenance Enhancement Administration December 2015: complete Belgrove to Spooners/ Norris Picnic area December 2016: complete Wakefield to Belgrove December 2017: complete to Kohatu December 2017: complete to Tapawera December 2018: complete to Woodstock (Dependent on route confirmation) Develop a single page summary of communication priorities (role of Trust, Official Partners and Regional Cycle Forum) Maintain Website and keep up- to- date aim for it to be a one- stop- shop for biking in Nelson and Tasman, web stats Improve signage on TGTT safety, construction, acknowledgement of sponsors At least two newsletters and two meetings with Official Partners per annum Review marketing activities, including the marketing plan and arrangement with Nelson Tasman Tourism. Increase presence on Facebook and other social media Participate in local events that give exposure to the Trust and provide opportunities for fundraising Provide copy or opportunities for exposure in media and other publications that promote the user experience Annual Trust agenda item in October review strategic plan and/or plans for coming year Identify ongoing support requirements and implement; Obtain funding for administrative support Maintain and enhance key systems operating Customer Relationship Management, document management, system to ensure delivery on legal and contractual obligations and other undertakings Budget review at each Trust meeting Trail Counter reports To complete building the TGTT, an additional $2.5m (approx.) is required. The Trust has a staged timeline for completion, which is reliant on continued support Major priority for 2015 is a funding application to the LGB Special Projects fund for TGTT Stage 2 Update construction timelines and funding needs at each Trust meeting Meet with potential donors Set annual budget including how to generate that income official partners, brochure/map, virtual trail sales, funding applications, major donors, local projects other opportunities? Identify ongoing funding streams (Refer to Business Case document) Nelson Tasman Cycle Trail Trust Strategic Plan : Updated December 2014 Page 3

4 SWOT Analysis Strengths Opportunities (key (key strengths opportunities shaded) shaded) Great relationships Nelson City Council, Tasman District Council, EDA; NTCTT; Iwi; Local community ownership Local operator relationships Volunteers Assets Nelson MTB Club Trails; Kaiteriteri MTB Club; Wider infrastructure eg links Scenery/climate Variety on offer Food, wine art, craft beer Locals; retired Easy access to airport Well- developed tourism sector Abel Tasman link Existing visitor flows Other events (bikefest, masters games, arts festival) Easy to advanced Visitor demographic, outdoor Support from business, eg Air Nelson, Sprig and Fern Specialist businesses, eg Gentle Cycling NZCT Board links Brand to link to NZCT brand Affordable for families Growth of global Cycle Tourism. Regional Cycle Forum a united voice and body for strategic discussions (communication) with cycling stakeholders Weaknesses Threats (key (key threats weaknesses shaded) shaded) Lazy tourism operators expect it to happen Operators not signing up, assuming they will get business anyway Funding trail construction, marketing, maintenance Incremental rollout many people to get onside; fear of influx of cyclists Varying standards Distance from major population Volunteers not available long- term Similar positioning from other trails Number of new trails Timing of opening of trails Getting cyclists over the hill from Picton/ Canterbury/ West Coast Seasonality Resistance of NZTA to cycling on roads Growing pains No control for revenue generation (licensing/ concessions/ restrict number operators) Delivery quality, consistency Not adapting cycle friendly criteria Operators trying to freeload Misconception about the style of biking Slow adopters Disrespect of other road- users to cyclists Inconsistent cycle access on suburban streets Lack of resourcing for systems NTCTT Focus only on the TGTT Major NZ tourism target/growth market is Asia, whom may not be Cycle Tourists Relationship with Marlborough and West Coast cycling ( top of the South ) Nelson Tasman Cycle Trail Trust Strategic Plan : Updated December 2014 Page 4

5 Finish the trail a marketable trail National Geographic mention as a top 10 cycle trail Lonely Planet Someone with lots of money offers support Loved by locals, which encourage the council to support it Tasman District Council funding support for TGGT Nurture relationship with each local authority 100% buy- in by operators and locals Get Qualmarked Remarkable itinerary featured everywhere Proof of what our trails earn the region Educate businesses about what itineraries are possible When routes are going to be open Nelson to Kaiteriteri will be most popular facilitate tourism packages Coordinate and promote all the trails (the heart of cycling) Umbrella organisation for trails and events Review Trust s focus every 12 months construction strategy and funding Cycling forum - include Marlborough and the West Coast, tie to framing the future with NCC NCC funding through NZTA for walking/cycling package More information signs / signage in key places (thanking those involved, under construction) leverage for new business to get involved. Recognising partners in signs and marketing Promotion Fundraising Signage Community opposition through misunderstanding eg who owns the trail Lack of funding for TGTT construction Lack of funding for TGTT maintenance Retraction of TDC funding commitment for TGTT Natural disasters e.g. flooding Rising sea levels Issue with landowner approval Missed opportunities (due to lack of resources) Unfinished trail Loss of the margin on the construction funding Health and safety problems on cycle trails Vandalism of trails Operators not continuing financial commitment Lack of funding for NTCTT administrative support Operators not delivering quality product & outside NTCTT control Nelson Tasman Cycle Trail Trust Strategic Plan : Updated December 2014 Page 5