Tourism Action Plan Growing Tourism Together

Transcription

1 Tourism Action Plan Growing Tourism Together

2 Causeway Coast and Glens Tourism Area Action Plan The actions identified below for the Causeway Coast and Glens Tourism Area Plan are drawn together from the analysis and consultations with tourism operators, agencies and local authorities. The actions represent: New projects aligning to the strategic themes identified in the Tourism Area Plan; Some commitments already made by local authorities and other agencies integrated into the themes; The Action Plan should be regarded as a framework document that will be refined and developed over its lifetime to Financial Implications Implementation is set against the context of constrained financial resources. While funding is already in place for a number of the actions detailed, many of the actions depend on accessing additional funding sources, defining and designing projects, clarifying costs and negotiating with agencies and authorities to agree financial commitments. The Causeway Coast and Glens Tourism Area and the extended network of agencies must ensure that funding opportunities are continuously identified and accessed to make sure actions are implemented. It is recommended that the actions matrix be updated if timescales and financial commitments alter and that the Action Plan is re published annually to demonstrate progress. Action Plan Tables The Action Plans following are laid out as follows: 1. An identification number for each part of the action programme 2. The detail of the action. 3. The Linkages to the DETI Tourism NI Strategy 4 priorities for actions i.e. People & Promotion 4. The organisation, agency or sector which will take the lead in progressing 5. The organisations, agencies and sectors that will support the action or provide funding. 6. The timescales for implementing the actions within the plan period. 7. Prioritisation of the actions. 8. An outline of the funding / resources required to implement the actions. NOTE: The Local Authority forward capital programmes activities have been tabled separately from the main themes, with the data listed in tables at the end, as follows: Table 1: Village and town renewals and regeneration Table 2: TIC improvements Table 3: Scenic routes and trails Table 4: Other LA tourism related actions The local authority forward capital programmes for 2013 and beyond should be updated and added to the action plan when the Action Plan is re published annually to demonstrate progress. Causeway Coast and Glens Tourism Area Action Plan Page 1

3 Causeway Coast and Glens Tourism Area Plan Action Plan Summary of Costs Funding / Theme 1 Visitor Management and Dispersal 570,000 Theme 2 Develop the Landscape, Cultural and Heritage Assets of the Region 72,500 Theme 3 Build the Region s Image and Identity 595,000 Theme 4 Creating and Building Exceptional Visitor Experiences 710,000 Theme 5 New Technology for Tourism 80,000 Theme 6 Improving Access to and within Causeway Coast & Glens 22,500 Theme 7 Developing Strong s and Networks across the Causeway Coast & Glens 210,000 Theme Totals 2,260,000 Local Authority Capital Programmes 2012/13 Table 1 Village and Town Improvements / Regeneration 10,091,000 Table 2 TIC Development and Improvements 719,000 Table 3 Scenic Routes and Trails & Developing the Landscape, Cultural and Heritage Assets of the Region 7,287,000 Table 4 Other Tourism Related Projects 5,106,000 Total Local Authority Capital Programmes 23,203,000 Action Plan Total 25,463,000 Causeway Coast and Glens Tourism Area Action Plan Page 2

4 Theme 1: Visitor Management and Dispersal No Action Cross Cutting Theme links to NI Tourism 1.1 Undertake technical assessments off the Coastal Route to assess capacity and environmental, technical, and interpretative needs these are for the routes away from the Coastal Route, linked to themed drives, trails and scenic routes 1.2 Support and encourage the private sector to develop new tourism product (walking, cycling and driving trails) from the Giants Causeway and along themed trails and routes to promote dispersal and exploring the region, through facilitated innovation workshops 1.3 Develop and deliver a co ordinated approach to the maintenance and improvement of the interpretation facilities across the region to enhance the visitor experience on driving routes through key towns and villages via excellent interpretation and maximizing use of new media and GPS technology & Promotion & & 1.4 Develop next priority village and townscape improvements schemes & 1.5 Public realm improvement programme within each local authority & 1.6 Develop an ICT based destination management infrastructure to enable joint marketing and visitor service initiatives that: & Creates a product database for the region and allows the private sector to fully exploit commercial opportunities. In line with visitor information strategy, support tourist information provision in the region through training, best practice case studies, etc. Providing TIC ICT information provision to manned and unmanned TICs / TIPs. 1.7 Building on existing CC&G apps, develop new apps for smartphones, for themed trails and routes, the natural environment, activity tourism and promote more web and mobile based information provision to support dispersal in line with on line strategy 1.8 Develop a programme of geocaching, building for instance on the National Trust s pilot project in the Black Mountains to help disperse visitors from the Giants Causeway. 1.9 Work with the National Trust to access tour operators and encourage additional stop offs, build loyalty programmes etc. & & Promotion & CC&GHT Partners Year Priority Funding /,, NT, PS, NIEA 1 2 High 15,000 CC&GHT 1 Medium 25,000 CC&GHT, NT 2 3 Medium 50,000 CC&GHT, RDP, DARD, DSD CC&GHT, RDP, DARD, DSD,, CC&GHT PS, CC&GHT, NT CC&GHT,,, NT 2 5 Medium 2 3 High 50, High 250, Medium 25, Low 10,000 CC&GHT 1 High 15,000 Causeway Coast and Glens Tourism Area Action Plan Page 3

5 Theme 1: Visitor Management and Dispersal No Action Cross Cutting Partners Year Priority Funding / Theme links to NI Tourism 1.10 Build a Linger Longer campaign to encourage visitors, delegates, event participants and families and friends to extend their stay and experience more of the region. Develop this through tourism operators working in clusters to package and promote existing and new products Review and rationalise visitor information print and distribution to ensure that it is cost effective and efficient. Include identifying and filling gaps in visitor information through leaflets, brochures, maps and public transport timetables, facilities, attractions, events, eating out guides, orientation material etc Develop a pilot Visitor Pass for the region to include key attractions for inclusion in packages and to encourage longer dwell time in region and increase visitor spend 1.13 Car and coach parking requirements for the expanding tourism industry to be kept under ongoing review, in consultation with the Local Authorities to ensure provision of well serviced parking facilities 1.14 Review progress of the Causeway Coastal Route Technical Study (Phase One) to include audit of tourism signposting in the region to develop a regional tourism signage framework that includes profiling of Causeway Coastal Route from east to west and west to east and includes for transport gateways throughout the region e.g. Ferry Ports, Airports, Rail Stations etc. & & & & & LA s CC&GHT CC&GHT CC&GHT, NT, PS, NIEA CC&GHT, DRD CC&GHT 1 2 High 25,000 1 High 20, High 50, Medium 20, Medium 15,000 Total 570,000 Causeway Coast and Glens Tourism Area Action Plan Page 4

6 Theme 2: Develop the Landscape, Cultural and Heritage assets of the region No Action Cross Cutting Theme links to NI Tourism 2.1 To support and advocate the creation of a National Park for the area, including the retention / establishment of the organisational infrastructure to ensure it meets its objectives 2.2 Support the implementation of the recommendations of the Giants Causeway and Causeway Coast World Heritage Site Management Plan / / 2.3 Implementation and support of the Sustainable Tourism Strategy and Action Plan / 2.4 Work with other agencies to ensure that tourism objectives are considered in relevant / sustainability plans and activities 2.5 Support the implementation of the Integrated Coastal Zone Management / 2.6 Engage with key stakeholders responsible for public realm management to ensure the / needs of visitors and tourist businesses are reflected 2.7 Support and Forest Service in the implementation of recommendations from the outputs of the study into the potential use of forests 2.8 Revisit the opportunities for a visitor payback scheme, through voluntary donation, to generate funds to support environmental tourism projects 2.9 Development of the wildlife watching tourism product and its promotion through tourism operators and through e.g. wildlife membership associations (e.g. RSPB) / / / Partners Year Priority Funding / CCGHT,, 1 5 High N/A ORNI,NIEA SUSTRANS, CCGHT,, 1 5 High N/A ORNI,NIEA,SUSTR AN, CCGHT,, 1 5 High N/A ORNI NT, NIEA, PS CCGHT, 1 High N/A,NT,PS,NIEA CCGHT,, 1 5 High N/A ORNI CCGHT,, 1 5 High N/A,NT,DARD NIEA,DSD, PS FS,,CCGHT 1 5 High TBA,NT,PS, NIEA CCGHT,ORNI, 3 5 Medium 15,000,SUSTRAN CCGHT, 2 3 Medium 25,000,NT,PS, NIEA,RSPB ORNI CCGHT 1 Medium 2,500, LA s CCGHT,, 1 2 Medium 25,000 ORNI,NIEA, SUSTRANS, FS, CCGHT,, 1 2 Medium 5,000 ORNI, NIEA CCGHT,, 1 5 High TBA 2.10 Facilitate innovation workshops to encourage and promote the destination for adrenalin and adventure sports and sports events / 2.11 Audit of the nature based and adventure tourism infrastructure and product including / walking and bicycle trails to capitalise on the region s natural assets to identify new opportunities and product development 2.12 Review and audit progress of the Rathlin Island Sustainable Tourism Strategy / 2.13 Delivery and support of the ÉCONOMUSÉE craft tourism initiative / Total 72,500 Causeway Coast and Glens Tourism Area Action Plan Page 5

7 Theme 3: Build the Region s Image and Identity No Action Cross Cutting Theme links to NI Tourism 3.1 Develop a co ordinated and integrated approach to destination and tactical marketing working in partnership with, TI, trade partners,, local tourism clusters, and carriers targeting visitors segments, based on the motivational needs of customers 3.2 Develop a brand strategy for the region, identifying and strengthening the subregional destination and thematic brands and product to position and differentiate the region within the Island of Ireland. Developing a brand strategy for the region will effectively position the region s image in a coherent, consistent way and should be used by all stakeholders 3.3 Continue to develop the web content and functionality of as the main gateway to the region s tourism product 3.4 Implement the CC&G on line marketing strategy to maximise opportunities for region to encompass more social networking, blogs and links to other webs sites in the area, including TIC staff to generating content for social websites and blog information for visitors 3.5 Develop and promote collaborative marketing and packages with Walk NI; Cycle NI; Canoe NI and build links with CC&G gateway web site & 3.6 Promote the Causeway Coastal Route as one of world s top 5 visitor experience/quality tourism routes 3.7 Promote the UNESCO World Heritage status of Giants Causeway as one of world s leading visitor experiences and raise profile and awareness of regions 4 AONBs 3.8 Develop and offer attractive online value added packages and promotions to the main reasons for visiting, being the Giants Causeway, to advise web browsers and visitors of other things to do 3.9 Support to Tourism Ireland s campaigns in overseas markets by participating in trade and consumer promotions, handling visiting travel trade and media, and providing product offers and web content 3.10 Co ordinate local marketing campaigns promoting the region to domestic market 3.11 Develop regional and sub regionally led tourism campaigns to fit with the visitor experiences themes Partners Year Priority Funding /, PS, TI, 1 5 High N/A, PS, TI, 1 High 15,000, PS, TI, 1 5 High 75,000, PS, TI, 1 5 High 50,000 / ORNI, PS, TI, 1 5 Medium 25,000 CC&GHT,, 1 5 High 25,000, PS CC&GHT,, NT, 1 5 High 25,000, NIEA CC&GHT 1 5 High 20,000, PS, TI, 1 5 High 180,000, PS, TI, 1 5 High 25,000, PS, TI, 1 5 Medium 40,000 Causeway Coast and Glens Tourism Area Action Plan Page 6

8 Theme 3: Build the Region s Image and Identity No Action Cross Cutting Partners Year Priority Funding / Theme links to NI Tourism 3.12 Develop a comprehensive regional communication programme to the industry with up to date information on festivals & events, things to do and see and other relevant hooks for visitors Further develop the image bank for CC&G by pooling available material and augmenting it annually to ensure there is a comprehensive library that reflects the regions brand and product 3.14 Collect market research information available from and TI and other sources and distribute it to operators so that it can be used by them in determining their marketing and promotional activity Conduct market research to determine visitor profiles, satisfaction, spend, motivation and preferences 3.16 Explore Collaborative Marketing partnerships with other NI partners e.g. Sperrins Tourism, DVCB 3.17 Create packages which have commissionable product to create greater interest from wholesalers and Ground Handling Agents to sell the area, PS, TI, 1 3 High 25,000, PS, TI, 1 5 Medium 25,000, PS, TI, 1 5 High 20,000, PS, TI, 1 5 High 25,000, PS, TI, 1 2 High NA, PS, TI, 1 2 High 20,000 Total 595,000 Causeway Coast and Glens Tourism Area Action Plan Page 7

9 Theme 4: Create and Building an Exceptional Visitor Experiences No Action Cross Cutting Theme links to NI Tourism 4.1 Categorise product by themes that are consistent with those identified and fit with the CC&G brand review to create visitor experience packages based on the regions strengths. Develop these through tourism clusters / networks 4.2 Causeway Coastal Route: Build brand and awareness of Causeway Coastal Route as a quality experience Development of packaged drive tour products in association with experience clusters to include linkages between key tourism locations and attractions or special interest markets Development of appropriate drive tourism collateral including maps, brochures, GPS and Apps Explore opportunities of linking with The Wild Atlantic Way to increase visitor numbers to the regions 4.3 UNESCO World Heritage Site and The National Trust Visitor Centre at the Giants Causeway Facilitate innovation workshops to explore with the travel trade and hospitality sector opportunities to encourage visitors to linger longer, identify additional things to do to keep visitors in the area e.g. loyalty programmes, value added offers etc. Develop toolkit for industry to understand benefits of UNESCO World Heritage Site and how to maximise the opportunities for tourism 4.4 Activity Tourism Continue to promote adrenaline and adventure sports and activity tourism Work with stakeholders, especially Outdoor Recreation NI and Forest Service, to implement Countryside Recreation Strategy and and Forest Service study, to develop long distance walking routes, off road cycling, horse riding, canoeing and eco trails 4.5 Myths & Legends Promote product and trail and promote to tour operators and consumers. Enhance the virtual Myths & Legends trail and develop GPS and smart phone apps to promote and improve visitor experience Facilitate innovation workshops to explore collaborative opportunities and packaging of offers along the trail to encourage visitors to linger longer and spend more, PS, TI,, PS, TI, NT &, PS, TI,, Partners Year Priority Funding / PS, TI,, ORNI, PS, TI, 1 5 High N/A 1 5 High 100,000 1 High 20, High 100, High 25,000 Causeway Coast and Glens Tourism Area Action Plan Page 8

10 Theme 4: Create and Building an Exceptional Visitor Experiences No Action Cross Cutting Partners Year Priority Funding / Theme links to NI Tourism 4.6 The Natural Landscape Coordinating information on existing walking and cycling opportunities that exist, based on the Causeway Coast and Glens website, Outdoor NI website and other related web sites Ensuring that all promoted routes are maintained and signed to a high quality Strengthen links between accommodation operators and providers and encourage development of packaged breaks including single and multiple activities Develop the number and variety of guided day trips and walks Develop promotions and value added offers for visitors to include visitor attractions, temporary memberships of e.g. RSPB, NT Provide interpretation information in different formats including smart phone apps, GPS etc Improve product networking especially in the rural hubs through provider networks, giving prominence to the concept of countryside based tourism and holidays in the rural environment 4.7 Culture and Heritage Work with region s visitor attractions and culture and heritage community to market those market ready cultural offerings and events to key markets. Identify opportunities to include arts and culture in core marketing campaigns to key markets Develop new urban, cultural and rural heritage trails and improve interpretation Improve access and interpretation of existing sites Encourage development of guided and self guided tours and trails with welldefined cultural and heritage themes. Promote culture, sporting and other events as important mechanisms of drawing people to an area, contributing to all year round tourism., PS, TI,, NIEA, ORNI PS, TI,,, ACNI, SCNI, NIEA LAS 1 5 High 50, High 75,000 Causeway Coast and Glens Tourism Area Action Plan Page 9

11 Theme 4: Create and Building an Exceptional Visitor Experiences No Action Cross Cutting Partners Year Priority Funding / Theme links to NI Tourism 4.8 Golf Encouraging innovation and collaboration in product development for example through course operators working together and with others in the tourism sector for joint offerings Improve the experience of the visiting golfer through skills, product enhancement and quality assurance initiatives Increase exposure of Golfing Gems Golf Pass to new markets Promote and develop regional golf tournaments e.g. Mixed Golf Tournament; Causeway Coast Amateur Golf Tournament and introduce to key golf markets Maximise the benefit to the region of the Irish Open Championship Undertaking marketing activity which emphasises off peak periods in order to extend the season and optimise year round capacity 4.9 Regional Food & Drink Develop a local food brand for the destination which sits within the Good Food NI brand Raise the profile of the local food offer to the visitor market in partnership with Good Food NI Develop and host a website to showcase the range/quality/availability of local food in the destination and promotes food related events and visitor experiences. Facilitate initiatives which will encourage the hospitality sector to use local produce on the menu and tell the story of our food Conduct a feasibility study on the development of a series of food trails across the destination linked to the CCR which would improve bundling / packaging of food products, experiences and events Develop trade led marketing initiatives with the hospitality sector particularly in off peak periods i.e. gourmet evenings, cookery classes, tastings etc Events & Festivals Identify opportunities for coordination and delivery of events to increase visitor numbers and dwell time Improve collaboration between events organisation and visitor attractions Co ordinates website promotion of events including development of an events calendar and events programme to support seasonal spread of visitors and capitalise on success to date, PS, TI,, GUI PS, TI,,, DETI, PS,TI, Community Voluntary sector, 1 5 High 75, High 50, High 175,000 Causeway Coast and Glens Tourism Area Action Plan Page 10

12 Theme 4: Create and Building an Exceptional Visitor Experiences No Action Cross Cutting Partners Year Priority Funding / Theme links to NI Tourism 4.10 Establish a regional based business approvals support program. To assist event organisers in dealing with approvals requiring local and agency support Develop a Business to Business networking and sponsorship support mechanism Improve coordination and marketing of festivals, providing a greater tourism focus and increased integration with local tourism operators Explore opportunities for developing new events, based around music, food and drink, culture or sporting activities. There is also scope for development of events based around natural attributes such as mountain biking, car rallies and marathons and themed activities along trails and drives i.e. competitive cycle tours; marathon or half marathons on routes to generate visibility Create an events fund to motivate and encourage new events from independent event organisers and local communities, priorities being, off season visitation through events and dispersal through selective event locations; use the events fund to motivate and encourage new events from independent event organisers and local communities 4.11 Family Friendly Experiences Develop a Family Friendly initiative as a pilot project to support industry operators in the seaside and river locations to form the basis for a broader programme (for wider family groups) with potential roll out throughout the region Aim to broaden the range of family oriented products with a particular focus on the Northern Ireland domestic short break and day visit market. Promotional focus on the Causeway Coast and Glens as Northern Ireland s preferred destination in the domestic market for beaches, fantastic cycle and walking routes, coastal and forest trails and the River Bann waterway providing wonderful outdoor recreational resources 4.12 Accommodation Undertake a review of future accommodation needs to identify any key opportunities / gaps in supply and to attract new development accommodation investment opportunities e.g. hotels in Ballycastle, resorts, hostels, high end 5* iconic hotel, together with the presence of high end major international brands Encourage reinvestment and refurbishment of existing properties throughout the region PS,TI,,, PS, TI,,INI 1 3 Medium 25,000 1 High 15,000 Total 710,000 Causeway Coast and Glens Tourism Area Action Plan Page 11

13 Theme 5: New Technology for Tourism No Action Cross Cutting Theme links to NI Tourism 5.1 Support, encourage and assist tourism businesses to become e commerce and e marketing enabled and to develop and exploit new technologies and media to make it as easy as possible to book CC&G tourism products 5.2 Provide practical training and development courses in social media and new technologies 5.3 All local authorities and tourism businesses work together to promote and advocate investment in broadband (including forthcoming 4G) to generate maximum coverage in the area for residents and visitors alike 5.4 Promote the take up of broadband by tourism businesses and the provision of WiFi within their premises to aid the visitor get on line 5.5 Encourage the development of more free access wireless hotspots and promote/publicise these 5.6 Encourage tourism operators to link travel review web sites (e.g. TripAdvisor), to promote their businesses and the region People / People / People / Partners Year Priority Funding / CC&GHT World Host,INI, RC CC&GHT World Host, INI, RC CC&GHT, INI CC&GHT INI CC&GHT, INI CC&GHT People /, INI 1 3 High 30, High 20, High N/A 1 3 High N/A 1 3 High 30, Medium N/A Total 80,000 Causeway Coast and Glens Tourism Area Action Plan Page 12

14 Theme 6: Improving Access to and within Causeway Coast & Glens No Action Cross Cutting Theme links to NI Tourism 6.1 Jointly with all tourism operators and local authorities influence public transport and traffic management debates from a tourism perspective and advocate and lobby for public transport improvements to and within the region 6.2 Develop a long term, orchestrated approach to lobby for improvements to destination transport infrastructure to be included in the DRDNI Regional Transport Strategy Strategic Objective 6: Improve connections to key tourism sites 6.3 Identify opportunities for improvements in transport infrastructure through collaboration with transport operators 6.4 Lobby for upgrade of Belfast to Derry rail to allow promotion of journey as a visitor experience/quality tourism route 6.5 Promote rail & bus timetables linking Belfast & Derry and other areas to key attractions in the region 6.6 Promote Translink ticketing incentives throughout the area / 6.7 Facilitate innovation workshops to explore transport services to and within the region to encourage developing routes, coordinating services and improving regional dispersal within the destination to encourage visitors to linger longer 6.8 Engage with travel trade and tour operators to identify opportunities to encourage more tours by developing loyalty programmes, incentives and value added offers Partners Year Priority Funding / CC&GHT, PS, Tran, DRD CC&GHT, PS Tran, DRD CC&GHT, PS Tran, DRD CC&GHT, PS Tran, DRD CC&GHT;, Tran CC&GHT;, Tran CC&GHT;, Tran, PS CC&GHT;, 1 5 High N/A 1 2 High N/A 1 High 5, High N/A 1 5 High N/A 1 5 High N/A 1 High 15,000 1 High 2,500 Total 22,500 Causeway Coast and Glens Tourism Area Action Plan Page 13

15 Theme 7: Develop Strong s and Networks across the Causeway Coast and Glens No Action Cross Cutting Theme links to NI Tourism 7.1 Build Causeway Coast and Glens Tourism as a strong industry leadership body with responsibility for the coordination and management of all industry initiatives, to unify and grow the maturity of the industry and create quality, consistency, professionalism and innovation 7.2 Develop a comprehensive database of CC&G tourism product and operators to introduce an engagement programme with all tourism businesses in the region to engage in the collaborative development of the destination: this would include many of the actions identified below 7.3 Improve product networking in the region by developing and encouraging existing and new tourism clusters/ networks and the creation of additional provider networks to encourage businesses to work together (in marketing, promotion, product development and marketing packaging, e commerce and e booking) to reinforce and support their mutual interdependence and help them take joint action to deliver to customers needs. Regional product development networks in the region would include: 1. Culture, Heritage and Visitor Attractions 2. Golf 3. Adventure and Activity Tourism Operators 4. Wildlife Tourism 5. Events & Festivals 6. Food & Drink 7.4 Develop a Tourism Excellence Program to support business with product development, business start up/improving their operations/ skills development with focus on making businesses more commercially viable. Priorities include: Support tourism businesses by signposting them to a range of providers and agencies that operate business support services Develop innovative tools, resources and support for tourism businesses to identify market opportunities, work collaboratively and develop and implement new business ideas Improving customer service by developing a know your Causeway Coast and Glens knowledge based training programme. Improving the welcome that visitors receive in the region particularly at points of entry e.g. railway stations, bus termini, taxi services etc. CC&GHT;, CC&GHT;, People People / Partners Year Priority Funding / CC&GHT;, CC&GHT World Host, INI, RC 1 5 High N/A 1 5 High 10, High 50, High 100,000 Causeway Coast and Glens Tourism Area Action Plan Page 14

16 Theme 7: Develop Strong s and Networks across the Causeway Coast and Glens No Action Cross Cutting Partners Year Priority Funding / Theme links to NI Tourism Encourage businesses to participate in national quality assessment schemes including specialist and environmental schemes Providing and signposting appropriate business support and training for tourism businesses (skills, training, investment, development, sustainability) Improve the available supply, and the skills of tourism and hospitality workers Develop programme of businesses mentoring of one business by another successful one to help businesses develop product 7.5 Provide opportunities for owners and key staff in businesses to develop their own knowledge and skills through a programme of training, master classes, conferences, seminars and international visits, providing access to Ireland and UK and international best practice on key business issues 7.6 Strengthen local product knowledge by developing Tourism Champions or Ambassadors to promote the benefits of tourism and best practice as storytellers for the region 7.7 Introduce a community awareness program to promote importance of tourism to rural communities and local businesses communities People People, CC&GHT, WH, INI CC&GHT, ; PS 1 5 High tba 2 3 Medium 15,000 People, CC&GHT 1 3 Medium 10, Develop FAM trips/ open days for local residents to understand tourism businesses People,, CC&GHT, 1 3 Medium 10,000 PS 7.9 Influence policy decisions from a tourism perspective in towns, rural and coastal areas CC&GHT, 1 5 High N/A to ensure tourism is considered as part of every relevant strategy 7.10 Develop a Tourism Quality Pledge i.e. a fair price and practice charter for the region, PS 2 3 Medium 15, Explore opportunities for cross border & regional projects with North West Tourism, and West of Scotland e.g. marine and leisure tourism, green tourism, golf, festivals & events, business development / People CC&GHT, 1 5 Medium N/A 7.12 Work with all relevant government agencies to maximise benefits of NI tourism and influence future funding programmes. / People CC&GHT, ; PS 1 5 High N/A Total 210,000 Causeway Coast and Glens Tourism Area Action Plan Page 15

17 Local Authority Capital Projects Table 1 Village and Town Improvements / Regeneration Ref Action Cross Cutting Theme links to 2020 NI Tourism Strategy Partners Year Link to Action Plan Themes Funding / T1.1 Portglenone Developments Phase 3 Ballymena Interreg 2012/13 Theme 1 1,300,000 T1.2 Kells Ballymena 2012/13 Theme 1 66,000 T1.3 Glenravel Ballymena 2012/13 Theme 1 68,000 T1.4 Dervock Village Regeneration Ballymoney 2012/13 Theme 1 1,000,000 T1.5 Village Regeneration Projects Ballymoney 2012/13 Theme 1 45,000 T1.6 Kilrea EI Scheme Coleraine 2012/13 Theme 1 310,000 T 1.7 Village Schemes Coleraine 2012/13 Theme 1 115,000 T1.8 Market Yard Project Coleraine 2012/13 Theme 1 4,177,000 T 1.9 Portrush Environmental Improvement Programme (Station Square) Coleraine 2012/13 Theme 1 2,000,000 T1.10 Village Renewal Initiatives Larne 2012/13 Theme 1 600,000 T1.11 Larne Town Centre Masterplan Phase 1 Larne 2012/13 Theme 1 100,000 T 1.12 Village Renewal Plans Limavady 2012/13 Theme 1 60,000 T 1.13 Village Renewal Development, Waterfoot, Cushendall, Ballintoy Moyle RDP 2012/13 Theme 1 250,000 Total 10,091,000 Table 2 TIC Development and Improvements Capital Projects Table Ref Action Cross Cutting Theme links to 2020 NI Tourism Strategy Partners Year Link to Plan Themes Funding / T2.1 VIS Servicing Coleraine 2012/13 Theme 1 169,000 T2.2 TIC Rebrand Larne 2012/13 Theme 1 150,000 T2.3 Bushmills TIC development Moyle RDP 2012/13 Theme 1 400,000 Total 719,000 Causeway Coast and Glens Tourism Area Action Plan Page 16

18 Local Authority Capital Projects Table 3 Scenic Routes and Trails & Developing the Landscape, Cultural and Heritage Assets of the Region Ref Action Cross Cutting Theme links to 2020 NI Tourism Strategy Partners Year Link to Plan Themes Funding / T3.1 Scenic routes/trails Ballymoney 2012/13 Theme 2 100,000 T3.2 Countryside Walks Programme ( 200k 4 year programme ) Coleraine 2012/13 Theme 2 50,000 T3.3 Castlerock Beach Coleraine 2012/13 Theme 2 500,000 T3.4 Portballintrae Coastal Tourism and Heritage Scheme Coleraine 2012/13 Theme 2 200,000 T3.5 Gobbins Path Reinstatement Larne 2012/13 Theme 2 6,000,000 T3.6 Improvements to Dungiven Environmental Park Limavady BC Community 2012/13 Theme 2 20,000 T3.7 Development of a Sculpture Trail Limavady BC 2012/13 Theme 2 60,000 T3.8 Genealogy project & Ancestry Roots Tourism Project Limavady BC DARD 2012/13 Theme 2 10,000 T3.9 Infrastructure for trails & signage Limavady BC 2012/13 Theme 2 12,000 T3.10 Development of Riverside Walk along the River Roe & Provision of Canoe Steps Limavady NRP, DSD 2012/13 Theme 2 125,000 Rivers Agency T3.11 Rathlin Island New pontoons and dredging Moyle RDP 2012 / 13 Theme 2 210,000 Total 7,287,000 Table 4 Other Tourism Related Projects Ref Action Cross Cutting Theme links to 2020 NI Tourism Strategy Partners Year Link to Plan Themes Funding / T4.1 Ballymoney Riverside Park improve Ballymoney 2012/13 Theme 1 275,000 T4.2 Drumaheglis Water Sports Facility/access improvement Ballymoney 2012/13 Theme 1 514,000 T4.3 Drumaheglis Outdoor Activity Centre & camp pods Ballymoney 2012/13 Theme 1 555,000 T4.4 Dunlop Memorial Garden Improvements (Racing Legends) Ballymoney 2012/13 Theme 2 80,000 T4.5 Biodiversity Riverside Park, Cloughmills Ballymoney 2012/13 Theme 2 76,000 T4.6 Portrush Harbour Appraisal design and works Coleraine 2012/13 Theme 1 175,000 T4.7 Whiterocks Access Improvement Works Coleraine 2012/13 Theme 1 180,000 T4.8 West Bay Scheme Coleraine 2012/13 Theme 1 1,600,000 T4.9 West Bay Development Brief Coleraine 2012/13 Theme 1 130,000 T4.10 Coleraine Marina Travel Lift Coleraine 2012/13 Theme 1 75,000 T4.11 Amenity/Festive Lighting Programme Coleraine 2012/13 Theme 4 20,000 T4.12 Castlerock Car Park Beach Entrance Coleraine 2012/13 Theme 1 20,000 Causeway Coast and Glens Tourism Area Action Plan Page 17

19 Table 4 Other Tourism Related Projects Ref Action Cross Cutting Partners Year Link to Funding / Theme links to Plan 2020 NI Themes Tourism Strategy T4.13 Glenarm Marina Berthing Extension Larne RDP 2012/13 Theme 2 190,000 T4.14 Carnfunnock Country Park development of facilities to include new picnic tables and Larne 2012/13 Theme 1 6,000 Covered BBQ area T4.15 Carnfunnock Country Park Replacement of DDA compliant lift Larne 2012/13 Theme 1 15,000 T4.16 Browns Bay Caravan Park refurbishment Larne 2012/13 Theme 1 100,000 T4.17 Portmuck extension of carpark Larne 2012/13 Theme 1 47,000 T4.18 Provision of Camping Cabins at Benone Tourist Complex Limavady BC 2012/13 Theme 1 60,000 T4.19 Improvements to leisure / play facilities at Benone Tourist Complex Limavady BC 2012/13 Theme 4 48,000 T4.20 Refurbishment of existing buildings at Benone Tourist Complex Limavady BC 2012/13 Theme 1 TBC T4.21 Replacement of pool facilities & new pool enclosure at Benone Tourist Complex Limavady BC 2012/13 Theme 4 200,000 T4.22 Improved cafe facilities at Benone Tourist Complex Limavady BC 2012/13 Theme 1 TBC T4.23 Provision of a new Watersports & beach users facility at Benone Beach Limavady BC LAI / Interreg 2012/13 Theme 1 313,000 T4.24 Development of outdoor recreation facilities on the Eastern Shore of Lough Foyle Limavady BC NWRCBG 2012/13 Theme 2 210,000 & Donegal CC T4.25 Development of a range of mountain bike trails at Ballycartan & Binevenagh Limavady BC ORNI, NIBA 2012/13 TBC T4.26 Limavady Explore, See, Do App for Smart Phones Limavady BC DARD 2012/13 Theme 5 20,000 T4.27 Upgrade of Picnic Areas & Stopping Limavady BC DARD 2012/13 Theme 1 60,000 T4.28 Sounds of the Roe Valley Limavady BC HLF, CMS 2012/13 Theme 4 32,000 T4.29 Development of sculptures at Hamill Terrace Moyle RDP 2012/13 Theme 2 25,000 T4.30 Development of Caravan Sites with Camping Pods Moyle 2012/13 Theme 1 80,000 Total 5,106,000 Causeway Coast and Glens Tourism Area Action Plan Page 18

20 Partners ACNI CC&GHT DARD DCAL DEL DOE DRD DSD FS GUI HLF INI LA s NIEA NT ORNI PS RC RSPB SUS TIL Tran WH Arts Council for NI Causeway Coast and Glens Heritage Trust Department of Agriculture and Rural Development Department of Culture Arts & Leisure Department for Employment and Learning Department of Environment Department of Regional Development Department for Social Development Forest Service Golf Union Ireland Heritage Lottery Fund Invest NI Local Authorities Ballymoney Borough Council Balymena Borough Council Coleraine Borough Council Larne Borough Council Limavady Borough Council Moyle District Council Northern Ireland Environmental Agency Northern Ireland Tourist Board National Trust Outdoor Recreation Northern Ireland (formerly CAAN) Private Sector Regional Colleges Royal Society Protection of Birds Sustrans Causeway Coast and Glens Tourism Area Tourism Ireland Translink World Host Causeway Coast and Glens Tourism Area Action Plan Page 19

21