Carlysle & Co. Tourism Consulting Tourism Marketing Project Management. Portfolio

Transcription

1 Carlysle & Co. Tourism Consulting Tourism Marketing Project Management Portfolio Sample projects in collaboration with Roger Handling of Terra Firma Digital Arts Simone Carlysle-Smith

2 District of Tumbler Ridge Tumbler Ridge embarked on a complete re-branding exercise in 2008/9 that included a logo, magazine and web ads, visitor guide and accompanying recreational activity map. The map also worked as a stand-alone unit when not inserted in the guide. Logo Magazine Ads Visitor Guide, Recreation Map and sample spread

3 Bella Coola Valley Tourism As a result of the Bella Coola Valley Tourism strategy produced in partnership with Lions Gate Consulting Inc., we produced the branding and marketing communications suite which included logo artwork, stationery, website, image bank, press kit, maps and the travel show booth. Logo Ad Suite From the grandeur of fiords and glaciers To the stillness of old growth forests, From panoramic views To close encounters of the wild kind... Grizzly viewing while drifting on silent rivers, mountain hiking to the pristine back country sport fishing for the magnificent Chinook or feisty Spring salmon, to heli-skiing down mountainsides of untracked powder Experience the Adventure! For all your travel planning needs visit us online To request your free Bella Coola Valley Visitor s guide, call or contact us through our web site at:

4 Bella Coola Valley Tourism Travel Show Booth Image Bank Press Kit

5 Getting Here Trip Planning Bella Coola Experiences northern Vancouver Island. Drive BC Fun for the whole family PORTFOLIO Roger P. Handling, Designer & Art Director Bella Coola Valley Tourism Website B E L L A C O O L A V A L L E Y, B R I T I S H C O L U M B I A, C A N A D A B E L L A C O O L A V A L L E Y, B R I T I S H C O L U M B I A, C A N A D A Home Key Info Maps News Photo Gallery Media Site Map Contact Us Log In Search Getting Here By Road By Ferry By Air Getting Around Home Key Info Maps News Photo Gallery Media Site Map Contact Us Log In Search How to get to the Bella Coola Valley Trip Planning The Bella Coola Valley is tucked into the Coast Getting Here Trip Planning Things To Do Outdoor Recreation Parks & s Nature Observation Tours Winter Sports What s Happening Arts & Culture Accommodation Food & Beverage Tourist Services Links Resource Centre The Bella Coola Valley Welcome to the Bella Coola Valley, a gem of natural beauty tucked into the Central Coast of British Columbia. This remote and ravishing slice of wilderness, sprinkled with small villages and few people, beckons nature lovers and soft adventurers who wish to get off the well-trod tourist path. It also has an alluring history as Nuxalk artifacts date back 10,000 years and its pioneer tales are romantic ones of early day explorers. Nurtured by nature, the verdant Valley boasts a temperate climate as it is protected by the rugged peaks of the Coast Mountains, dotted with crystalline rivers and it neighbours the pristine Chilcotin Plateau. Because it is some 100 km (60 mi) inland nd from the Pacific Ocean, it has less rainfall than coastal regions. Journeying to Bella Coola which is the name of a town as well as the Valley l is part of the adventure. The 80 km (50 mi) Valley that stretches es from North Bentinck Arm, a tranquil inlet that eventually meets the Pacific Ocean, to the base of The Hill on Highway 20, can be reached by road from Williams Lake, by regular and chartered air service, by private boat and by BC Ferries service. Click to view slide show The Great Tree Hike Join the BCV Hiking Club for forest tours. River Drifting Adventures The Bella Coola River is the site of 2-hr long drifts. Things To Do What s Happening Arts & Culture Accommodation Food & Beverage Visitor Services Links BC Valley Tourism Bella Coola Mountains about one-third of the way up the province of British Columbia; it is marine accessible by ferry or private vessel, air and road. Although not located on the open coast it stretches eastward from North Bentinck Arm, a vast saltwater inlet. By road, Bella Coola is approximately 1000 km (625 mi) from Vancouver, 1350 km (844 mi) from Calgary, Alberta and 1100 km (688 mi) from Seattle, Washington. The Bella Coola Valley is tucked into the Coast Mountains about one-third of the way up the province of British Columbia. The bald eagle inhabits all parts of the Bella Coola Valley. They are present all year round but gather in large flocks during the spring and fall salmon runs. The Ferry Driving Adventure down into Sail through the Valley the fjords to Beautiful and Bella Coola thrilling, yes, it is special by Winging It road! The views are incredible via the air route. Pacific Coastal Airlines The only airline that flies regularly scheduled flights to the Bella Coola Valley. Fly the DeHavilland P-134 in comfort and style year round. BC Ferries The ferry service to Bella Coola is available May through September, departing from northern Vancouver Island. Drive BC Hwy 40 from Williams Lake takes one from the heart of BC s Cariboo region, through the Chilcotin and down into the lush rainforest of the Bella Coola Valley. Bella Coola Air Ltd Bella Coola Located on the eastern edge of the Valley is Tweedsmuir Provincial Park, one of the provinces largest wilderness parks, it is a haven for outdoor recreation. Relax with a fishing line in hand, follow a hiking trail, drift a river, hire a guide to wildlife watch, go horseback riding, Jenny Falls All aboard for a boat trip to King Island and superb Jenny Falls. Bella Coola Valley Visitor Services Disclaimer Bella Coola Air was formed in 1996 by Wayne and Laurie Sissons. We are a small operation by choice but maintain high standards of comfort and aircraft maintenance. B E L L A C O L A V A L L E Y, B R I T I S H C O L U M B I A, C A N A D A The Bay Motor Hotel is centrally located in the scenic Bella Coola Valley 14 kilometers east of the Bella Coola townsite in historic Hagensborg, B.C. We offer car rentals, will pick up. Things To Do Disclaimer Privacy Hosted by Bella Coola Web Services Webmaster web@bellacoola.com Home Key Info Maps News Photo Gallery Media Site Map Contact Us Log In Search Things To Do Land Freshwater Saltwater Winter Tours Festivals & Events What s Happening Arts & Culture Accommodation Food & Beverage Visitor Services Business Directory Links BC Valley Tourism Things to Do in the Valley The Bella Coola Valley is tucked into the Coast Mountains about one-third of the way up the province of British Columbia. While it is remote, it is also surprisingly easy to access. Whichever way you choose to arrive, the journey will be memorable because of the astonishing and diverse scenery. By car, arrive on Highway 20; road travellers will have tales to tell of the last leg of their journey coming down The Hill. Arriving via seasonal ferry service or by private boat, you will have viewed the stunning Central Coast where the Pacific meets a rugged, wilderness shoreline. By scheduled air service, you swoop into the verdant valley after gaping at snow-crested alpine peaks. The bald eagle inhabits all parts of the Bella Coola Valley. They are present all year round but gather in large flocks during the spring and fall salmon runs. Land Adventures Home of the great outdoors Freshwater Saltwater Thrills It keeps on coming Tours Visit all the great spots A river runs through it Winter Highs Heliskiing gets you up there Festivals & Events Pacific Coastal Airlines The only airline that flies regularly scheduled flights to the Bella Coola Valley. Fly the DeHavilland P-134 in comfort and style year round. BC Ferries The ferry service to Bella Coola is available May through September, departing from B E L L A C O O L A V A L L E Y, B R I T I S H C O L U M B I A, C A N A D A Hwy 40 from Williams Lake takes one from the heart of BC s Cariboo region, through the Chilcotin and down into the lush rainforest of the Bella Coola Valley. Getting Here Bella Coola Valley Visitor Services Bella Coola Air Ltd Bella Coola Air was formed in 1996 by Wayne and Laurie Sissons. We are a small operation by choice but maintain high standards of comfort and aircraft maintenance. Bay Motor Hotel The Bay Motor Hotel is centrally located in the scenic Bella Coola Valley 14 kilometers east of the Bella Coola townsite in historic Hagensborg, B.C. We offer car rentals, will pick up. Disclaimer Privacy Hosted by Bella Coola Web Services Webmaster web@bellacoola.com Home Key Info Maps News Photo Gallery Media Site Map Contact Us Log In Search Getting Here By Road By Ferry By Air Getting Around Trip Planning Things To Do What s Happening Arts & Culture Accommodation Food & Beverage Visitor Services Business Directory Links BC Valley Tourism Bella Coola The Discovery Coast Passage The Queen of Chilliwack services Bella Coola from Port Hardy at the northern tip of Vancouver Island. The seasonal service runs from June 5 to September 1. From Port Hardy it departs on Saturdays, Tuesdays and Thursdays at 9:30 pm. Departures from Bella Coola are on Mondays and Fridays at 8 am and on Wednesdays at 7:30 am. This water journey is between MV Queen of Chilliwack docks at 13 to 34 hours; from Port Hardy, Thursday departures Bella Coola in the late afternoon. go direct to Bella Coola. Tuesday sailings make stops at McLoughlin Bay and Shearwater; Sunday trips go into McLoughlin Bay, Shearwater, Klemtu and Ocean Falls before arriving in Bella Coola. From Bella Coola, the Monday crossing is direct to Port Hardy. Reservations are required on the Queen of Chilliwack, which has a capacity of 115 vehicles and some 400 passengers and crew. To reserve, see or phone Reservations can also be made from your cell phone at *BCF(*223) on Rogers or Telus networks. It is important to also book your accommodation in Bella Coola before making this trip. This crossing to the mid-coast ranks among the world s most scenic. Cruising Queen Charlotte Strait watch for sea lions on small islands and stay alert for whales and dolphins it follows the stunning coastline of granite cliffs, misty green forests and deep fjords. Leave your car quickly (noting which deck you are parked on) and find a window seat or head for an outdoor deck for breathtaking views. On these sailings between two soft adventure hubs in BC (both Bella Coola and Port Hardy boast myriad outdoor activities), you will find yourself surrounded by backcountry enthusiasts kayakers, hikers, mountaineers and Rv ers. Passengers lounge in reclining chairs or out on the decks, swapping information. Should whales or other wildlife be spotted, word quickly spreads. There is a tourist information booth manned by the Chief Steward, who is happy to answer questions. Other onboard facilities include a cafeteria, licensed lounge, gift shop, coinoperated showers, and facilities for people with disabilities. There are activity programs to keep the children happy. You can also watch a movie, which changes weekly, the selection keeping pace with l l d DVD

6 Bella Coola Valley Tourism Mapping Nooseseck River South Bentinck Arm Tallheo Hot Springs Smith Lk North Bentinck Arm M. Gurr Lake 2 1 Bensin's Is Clayton Falls Cr Blue Jay Lake Big Cedar Tree 1. Grey Jay Lake and Blue Jay Lake 2. M Gurr Lake 3. North Bentinck Arms/Wiskey Bay 4. Clayton Falls Recreation Park 5. Bella Coola Esturary 6. Bella Coola Townsite 7. Snooka System 8. Snootli Creek Regional Park 9. Schoolhouse Mountain Falls s 10. Hagensborg Loop 11. Saloompt Forest Tallheo Cannery 3 Clayton Falls Park 4 Ferry Terminal MT POOTLASS 2207m Bella 6 Coola Four Mile Tatsquan Cr MT FOUGNER 1847m FOUR MILE MTN 1766m Thorsen Cr 12. Lost Lake 13. Odegaard Falls & Nusatsum River s 14. Medby Rock Lookout 15. Purgatory Lookout 16. Medby Rock Lookout 17. Capoose Summer 18. Burnt Bridge Loop 19. Kettle Pond 20. Tweedsmuir 21. Rainbow Range 5 Necleetsconnay River Walker Island Park 20 Bella Coola River 8 Hatchery Snooka 7 Creek NOOHALK Snooka MTN Cr DESIRE MTN Saloompt Forest Snootli Cr Smitley River Highway Unpaved road s B E L L A C O O L A V A L L E Y, B R I T I S H C O L U M B I A, C A N A D A The s Saloompt Rd 11 Nooklikonnik Cr MT SAUGSTAD 2908m Glacier Lk SALOOMPT PK 1871m Lost Lake 12 Hagensborg 9 10 Schoolhouse Falls Nusatsum Forest Rd Noosgulch Forest Rd NUSATSUM MTN 2574m Medby Rock 16 Nusatsum River 15 Cacoohtin Forest Rd Cacoohtin Cr Purgatory Pk. & Lookout Capoose Summer DEFIANCE MTN 2669m Firvale MATTERHORN PK Noomst Cr ARJUNA MTN Odegaard Falls 14 14km to Ape Lake 20 Odegaard Falls 18 Burnt Bridge Cr Valley Loop McCall Flats Talchako TABLE MTN Forest Rd 2677m MELIKAN MTN BOREALIS PKS MT STUPENDOUS 2679m Tsinitsini Cr Fisheries Pool Nordschow Cr MT WALKER 2148m MT CORBOULD Tweedsmuir Stuie Belarko Spawning Channel Talchako R Big Rock Octopus Lake Check Status with Parks 20 Atnarko R Kettle Pond 19 CARIBOU MTN 2345m Panorama Lakes Rainbow Range The Hill 20 Tote Rd Atnarko Campground TWEEDSMUIR PROVINCIAL PARK MT MARVIN 2167m GLACIER MTN Rainbow Range Heckman Pass Ptarmigan Lake Vista Lk Junker Lk 21 To Williams Lake Hunlen Falls Hunlen Falls Turner Lk Stillwater Lk Junker Lake Lonesome Lk w w w. b e l l a c o o l a. c a B E L L A C O O L A V A L L E Y, B R I T I S H C O L U M B I A, C A N A D A Ferry Routes Klemtu Bella Bella (McLoughlin Bay) HAKAI RECREATION AREA OceanFalls Denny Island (Shearwater) Namu Driving distance from the village of Bella Coola to the start of the Hill is 80 km (50 mi) Anahim Lake Bella The Hill Coola 20 BC FERRIES DISCOVERY COAST FERRY ROUTE w w w. b c f e r r i e s. c o m Hagensborg TWEEDSMUIR PROVINCIAL PARK A L A S K A BRITISH COLUMBIA C A N A D A ALBERTA Bella Coola Edmonton VA N C O U V E R I S L A N D Calgary Vancouver Seattle Port Hardy U S A w w w. b e l l a c o o l a. c a

7 The Greater Gibsons Community, Sunshine Coast Several key community organizations combined their resources to produce a unified community brand directed at visitors, investors and residents. We produced a complete collection of materials including a logo, directional banners, map signage, kit folder, brochures, fulfillment package and website. Logo Kit Folder Economic Development and Tourism brochures

8 Gibsons Community website Designed to serve a variety of needs for the Gibsons community, this comprehensive website covers most areas of interest for visitors or business investors alike while maintaining a strong visual link to the new brand. The textual information is complemented by photos, slide shows, detailed maps, descriptions of major attractions, event listings and 360 virtual tours. Home Page and sub-directory pages SUNSHINE COAST, BRITISH COLUMBIA

9 The Greater Gibsons Community The map sign and banner are both large-format environmental graphics; the map is 20 square feet and the banner is 8 x 40 feet. Map Sign Outdoor Banner

10 District of Sechelt Based on the Sunshine Coast the District of Sechelt embarked on a new marketing campaign that requires establishing some elements of a visual identity. Below are the first stages of this project which will expand into a full visual program over the next year or two. Direct Mail Envelope Economic Development Brochure Economic Development Letterhead Economic Development Kit Folder

11 Central Cariboo Tourism The City of Williams Lake commissioned a complete tourism marketing strategy for the Central Cariboo region incorporating a branding package. The region offers a wealth of recreational activities so we produced a unique multi-version logo that could be adapted to represent the many recreational sectors. The main Central Cariboo text and lasso are constants, however, when appropriate, the galloping horse may be interchanged with other graphics (ie fishing or snowmobiling). Main Logo Magazine Ad Website Framework Design

12 District of Mission The District of Mission s economic development office commissioned a complete economic development and tourism marketing strategy for the area incorporating a branding package. The district is distinct in its location and history of missionary activity which were the elements emphasized in their new logo. A full suite of support materials was also produced. Logo Variations Kit Folder Community Profile Tourism Advertising

13 Campbell River Each year the major regions of British Columbia publish visitor guides to attract travellers to their area. Design and production of the 2001 Campbell River guide was completed. Support promotional materials were also designed to tie in with the main visual theme set by the guide. Campbell River Tourist Guide Cover Trade Show Booth Signage Campbell River Guide Magazine Ad

14 Oceanside Route Eastern Vancouver Island now has a multi-lane super highway that bypasses several beautiful coastal communities. The previous shoreline-hugging road has been branded the Oceanside Route. This campaign is intended to attract visitors to leave the super highway and explore the variety on the scenic route. Oceanside Route Full Page Ad Oceanside Route 1/3 Page Ad Oceanside Route One Colour Flatsheet Oceanside Route Rack Card

15 Vancouver Island Tourism Marketing Alliance (VITMA) The Island s community destination marketing organizations requested the development of a brochure to showcase the 8 destination areas that make up Vancouver Island. It was decided to give equal emphasis to all regions while clearly showing where they are located. Above & Beyond Brochure Cover Above & Beyond Regions Map Multi-panel Spread

16 Vancouver Coast and Mountains (VCM) Tourism VCM commissioned us to produce a 24-page booklet promoting the Sunshine Coast, a part of their overall region. This external marketing lure piece represents the partnership between VCM Tourism and the Sunshine Coast Tourism Partnership, which includes Tourism Powell River. The Experience Guide is styled as a series of editorial and pictorial insights into the attractions and secrets of the Sunshine Coast. The guide is designed to allow for folding to a rackable 4x9-inch format. Sunshine Coast Experience Guide Cover and Inside Spread

17 Geographical Information System (GIS) Mapping Projects We developed a recreation map concept that has been adopted by the upper and lower Sunshine Coast communities creating an opportunity for a regional partnership. The Sunshine Coast Tourism Partnership initiated the project as a joint venture with our team. Tourism Powell River and the Vancouver Coast and Mountains Tourism region have also commissioned similar maps. The Sunshine Coast region now works with one master geographical information system (GIS), which provides a base for the creation of maps for various purposes. The recreation map concept has also been produced for Tourism Comox Valley. Regional Recreation GIS Maps

18 Sunshine Coast Community Futures Development Corporation Community Futures is charged with the task of developing business opportunities for the Sunshine Coast economy. We designed its logo to reflect this responsibility. We have also produced various community information pieces for the CFDC. Community Futures Logo Full Page Newspaper Info Piece Full Page Newspaper Info Piece

19 Promoting Economic Development Initiatives The District of Sechelt and the Sunshine Coast Community Economic Development Partnership commissioned us to help launch new initiatives for the local community in a clear and easy-to-understand manner. Lead Advertisement & Follow-up Ad Lead Advertisement & Follow-up Ad