Christmas theme will implement in selected stores in Dubai, Abu Dhabi and Kuwait on 5 th of November.

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Patrick Watkins
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2 INTRODUCTION Christmas theme will implement in selected stores in Dubai, Abu Dhabi and Kuwait on 5 th of November. In KSA new theme will implement on 15 th of November. Other selected stores will receive NEW posters and some will remain as Outdoor theme. Selected 29 stores in Dubai, Abu Dhabi and Kuwait will receive Christmas POS. 52 stores will receive different Poster to replace the existing theme and 29 stores will remain as Outdoor theme for other stores in UAE, KSA, Qatar, Oman and Bahrain. Promotional Items and Popular big items are recommended to highlight during season.

3 STORE LIST: Christmas Theme Below selected stores will receive Christmas elements for window and in-stores. # STOREID STORE NAME COUNTRY ELC - DUBAI - DUBAI MALL UAE ELC - DUBAI - MIRDIF CITY CENTRE 2 UAE ELC - DUBAI - WAFI CITY UAE ELC - ABU DHABI - ABU DHABI MALL 2 UAE ELC - ABU DHABI - AL WAHDA MALL UAE ELC - ABU DHABI - MARINA MALL UAE ELC - ABU DHABI - MUSHRIF MALL UAE ELC - ABU DHABI - RAHA MALL UAE ELC - ABU DHABI - WORLD TRADE CENTRE UAE ELC - ABU DHABI - YAS MALL UAE ELC - DUBAI - DUBAI SILICON OASIS UAE ELC - DUBAI - GOLDEN MILE UAE ELC - DUBAI - MALL OF THE EMIRATES UAE ELC - DUBAI - MARINA MALL UAE ELC - DUBAI - SOUK MADINAT JUMEIRAH UAE ELC - DUBAI - DEIRA CITY CENTRE UAE ELC - DUBAI - DUBAI FESTIVAL CITY 2 UAE ELC - DUBAI - IBN BATTUTA MALL UAE ELC - DUBAI - JUMEIRAH PARK PAVILLION UAE ELC - DUBAI - MEADOWS TOWN CENTER UAE ELC - DUBAI - ARABIAN RANCHES UAE ELC - DUBAI - ARABIAN RANCHES 2 COMMUNITY CENTRE UAE ELC - DUBAI - CITY WALK UAE ELC - DUBAI - MERCATO MALL UAE ELC - DUBAI - MOTOR CITY UAE ELC - DUBAI - SPINNEYS CENTRE UMM SUQUEIM UAE ELC - DUBAI - WASL VITA MALL UAE ELC-KUWAIT-THE PROMENADE KUWAIT ELC -KUWAIT - THE AVENUES KUWAIT

4 STORE LIST: Non Christmas Theme Below selected stores will receive alternative posters. Stores that was not listed will remain as Outdoor theme. STOREID STORE NAME COUNTRY ELC - JEDDAH - AL YASMIN MALL KSA ELC - JEDDAH - MALL OF ARABIA - 2 KSA ELC - JEDDAH - RED SEA MALL KSA ELC - MADINAH - AL NOOR MALL KSA ELC - MADINAH - RASHID MEGA MALL KSA ELC - TAIF - JOURY MALL KSA ELC - JEDDAH - AL SALAM MALL KSA ELC - JEDDAH - ANDALUS MALL KSA ELC - JEDDAH - AZIZ MALL2 KSA ELC - JEDDAH - HAIFA MALL KSA ELC - MAKKAH - HIJAZ MALL 2 KSA ELC - MAKKAH - MAKKAH MALL KSA ELC - MAKKAH - SOUK AL DIYAFA KSA ELC - RIYADH - GALLERIA MALL KSA ELC - RIYADH - GRANADA CENTRE KSA ELC - RIYADH - KINGDOM CENTRE KSA ELC - RIYADH - NAKHEEL MALL KSA ELC - RIYADH - NIMER CENTRE KSA ELC - RIYADH - TALA MALL KSA ELC - DAMMAM - DAREEN MALL KSA ELC - DHAHRAN - MALL OF DHAHRAN KSA ELC - JUBAIL - GALLERIA MALL JUBAIL KSA ELC - KHOBAR - RASHID MALL KSA ELC - RIYADH - ALIAH PLAZA KSA ELC - RIYADH - AZIZIA MALL KSA ELC - RIYADH - PANORAMA MALL KSA ELC - RIYADH - SAHARA MALL KSA STOREID STORE NAME COUNTRY ELC - AJMAN - AJMAN CITY CENTRE 2 UAE ELC - AL AIN - AL AIN MALL UAE ELC - AL AIN - BAWADI MALL UAE ELC - AL AIN - HILI MALL UAE ELC - AL AIN - JIMI MALL UAE ELC - RAK - AL NAEEM MALL UAE ELC - RAK - AL NAEEM CITY CENTER UAE ELC - RAK - MANAR MALL UAE ELC - SHARJAH - MATAJER MALL UAE ELC - FUJAIRAH - FUJAIRAH CITY CENTRE UAE ELC - SHARJAH - MEGA MALL UAE ELC - MUSCAT - MUSCAT CITY CENTRE OMAN ELC - MUSCAT - THE AVENUES MALL OMAN ELC - QURUM - QURUM CITY CENTRE OMAN ELC - MANAMA - BAHRAIN CITY CENTRE BAHRAIN ELC - AL KHOR - LULU AL KHOR MALL QATAR ELC - DOHA - DAR AL SALAM QATAR ELC - DOHA - DOHA CITY CENTRE2 QATAR ELC - DOHA - DOHA FESTIVAL CITY QATAR ELC - DOHA - EZDAN MALL QATAR ELC - DOHA - HYATT PLAZA QATAR ELC - DOHA - LAND MARK MALL QATAR ELC - DOHA - LULU HYPERMARKET GHARAFA QATAR ELC - DOHA - MALL OF QATAR QATAR ELC - DOHA - VILLAGIO QATAR

5 INSTORE LAYOUT: Large Stores SPORTS & ACTIVITY ACTION & ADVENTURE LEARNING IS FUN ARTS & CREATIVITY Lets Pretend and Baby Toddler department are located near entrance. Action Adventure & Arts Creativity department are located in mid area while Sport & Activity and Learning is Fun department are located near till area. Selected items are place in gondolas as per product availability. LET S PRETEND BABY & TODDLER front

6 INSTORE LAYOUT: Large Stores front

7 INSTORE LAYOUT: Medium and Small Stores front front

CHRISTMAS THEME: Elements - Posters Stores

different artwork depends on size of the

Regular poster for small window (85x130cm) and

8 CHRISTMAS THEME: Elements - Posters Stores will receive back to back posters with different artwork depends on size of the window. Regular poster for small window (85x130cm) and large poster (90x160cm) for high ceiling window. A3 tent cards for ELC Dubai Marina and ELC Spinneys. Special size poster for ELC Yas Mall and ELC Dubai Mall. Primary Posters Secondary Posters

Cash register is the front side and Light and Sound Garage is the back

9 CHRISTMAS THEME: Elements - Posters Stores without window will receive hanging back to back poster like ELC Mall of Emirates and ELC DCC. Cash register is the front side and Light and Sound Garage is the back side. Hanging Posters for Entrance Hanging Posters for Entrance for ELC DCC

10 CHRISTMAS THEME: Elements - Posters Demo table poster is also included from the packs. Demo Table Poster - Large Demo Table Poster - Small

11 CHRISTMAS THEME: Other Christmas Materials Additional materials are included to make window feel more Christmas. Window Decals Wobbler Window Display Gondola - House Window Standees

CHRISTMAS THEME: Other Christmas Materials Hanging Display Shelf is a new fitting that needs to install from the ceiling. Purpose of this fittings it to display small and light item.

12 CHRISTMAS THEME: Other Christmas Materials Hanging Display Shelf is a new fitting that needs to install from the ceiling. Purpose of this fittings it to display small and light item. This can be also use after Christmas. Selected stores for Christmas that has window will also receive artificial snow sheet and Christmas Sacks that will place at the floor of the window. Christmas sacks will use to display small item. Hanging Display Shelf Artificial Snow Sheet Christmas Sacks

13 CHRISTMAS THEME: Other Christmas Materials 10 selected stores will receive die cut face standee. This must place in front entrance so customer can make pictures and have fun! Die Cut Face Standee

14 CHRISTMAS THEME: Allocation POSTER SMALL X 1300 POSTER LARGE X 1600 POSTER SPECIAL X1800 (DUBAI MALL) POSTER SPECIAL X 1800 (YAS MALL) LANDSCAPE POSTER X 800 LANDSCAPE POSTER X 600 DCC DEMO TABLE SMALL x 58CM DEMO TABLE LARGE X 60CM A3 TENT CARD CASH TILL POSTER ELC - DUBAI - DUBAI MALL ELC - DUBAI - MIRDIF CITY CENTRE ELC - DUBAI - UPTOWN MIRDIF MALL ELC - DUBAI - WAFI CITY ELC - ABU DHABI - ABU DHABI MALL ELC - ABU DHABI - AL WAHDA MALL ELC - ABU DHABI - MARINA MALL ELC - ABU DHABI - MUSHRIF MALL ELC - ABU DHABI - RAHA MALL ELC - ABU DHABI - WORLD TRADE CENTRE ELC - ABU DHABI - YAS MALL ELC - DUBAI - DUBAI SILICON OASIS ELC - DUBAI - GOLDEN MILE ELC - DUBAI - MALL OF THE EMIRATES ELC - DUBAI - MARINA MALL ELC - DUBAI - SOUK MADINAT JUMEIRAH ELC - DUBAI - DEIRA CITY CENTRE ELC - DUBAI - DUBAI FESTIVAL CITY ELC - DUBAI - IBN BATTUTA MALL ELC - DUBAI - JUMEIRAH PARK PAVILLION ELC - DUBAI - MEADOWS TOWN CENTER ELC - DUBAI - ARABIAN RANCHES ELC - DUBAI - ARABIAN RANCHES 2 COMMUNITY CENTRE ELC - DUBAI - CITY WALK ELC - DUBAI - MERCATO MALL ELC - DUBAI - MOTOR CITY ELC - DUBAI - SPINNEYS CENTRE UMM SUQUEIM ELC - DUBAI - WASL VITA MALL ELC-KUWAIT-THE PROMENADE ELC -KUWAIT - THE AVENUES 3 1

15 CHRISTMAS THEME: Allocation STANDEE GIRL STANDEE BOY DISPLAY GONDOLA ELEMENTS GIANT DISPLAY FOR YAS MALL STANDEE FACE CUT OUT WOBBLERS DECALS HANGING SHELVE POLYESTER BATTING SACK (will send from HO) ELC - DUBAI - DUBAI MALL ELC - DUBAI - MIRDIF CITY CENTRE ELC - DUBAI - UPTOWN MIRDIF MALL ELC - DUBAI - WAFI CITY ELC - ABU DHABI - ABU DHABI MALL ELC - ABU DHABI - AL WAHDA MALL ELC - ABU DHABI - MARINA MALL ELC - ABU DHABI - MUSHRIF MALL ELC - ABU DHABI - RAHA MALL ELC - ABU DHABI - WORLD TRADE CENTRE ELC - ABU DHABI - YAS MALL ELC - DUBAI - DUBAI SILICON OASIS ELC - DUBAI - GOLDEN MILE ELC - DUBAI - MALL OF THE EMIRATES ELC - DUBAI - MARINA MALL ELC - DUBAI - SOUK MADINAT JUMEIRAH ELC - DUBAI - DEIRA CITY CENTRE ELC - DUBAI - DUBAI FESTIVAL CITY ELC - DUBAI - IBN BATTUTA MALL ELC - DUBAI - JUMEIRAH PARK PAVILLION ELC - DUBAI - MEADOWS TOWN CENTER ELC - DUBAI - ARABIAN RANCHES ELC - DUBAI - ARABIAN RANCHES 2 COMMUNITY CENTRE ELC - DUBAI - CITY WALK ELC - DUBAI - MERCATO MALL ELC - DUBAI - MOTOR CITY ELC - DUBAI - SPINNEYS CENTRE UMM SUQUEIM ELC - DUBAI - WASL VITA MALL ELC-KUWAIT-THE PROMENADE ELC -KUWAIT - THE AVENUES

CHRISTMAS THEME: In-store POS Implementation

16 CHRISTMAS THEME: In-store POS Implementation Wobbler must place at the shelf for Recommended products Install the landscape hanging poster at the middle part near to entrance. Die-Cut face standee must place at the side of the entrance that will not block the ways.

17 CHRISTMAS THEME: Window Implementation Below mockup shows how to arrange the Christmas materials.

18 CHRISTMAS THEME: Window Implementation Below mockup shows how to arrange the Christmas materials. Hanging Shelf Primary poster Secondary poster Standee Boy Sack Display Gondola Standee Girl decals Sack Sack Sack

19 CHRISTMAS THEME: Window Implementation Below show how to install the side and top gondola display material for window display gondola using double adhesive tape.

20 CHRISTMAS THEME: Product Display Below are recommended products to highlight in the window display. DISPLAY BOX GONDOLA DISPLAY PLINTHS HANGING SHELF CHRISTMAS SACKS BIG CITY GARAGE CASH REGISTER WOODEN EASEL SIT ME UP COSY POCKET MONEY ITEMS: SUPERWHEELS SHOPPING BASKET ASSORTED PAINTING TOOLS ACCESSORIES ASSORTED SMALL CARS ACCESSORIES 4 READY MIX PAINT ASSORTED SMALL ANIMALS BUBBLE MACHINE DUMPER ASSORTED SMALL FIGURES WOBBLE TODDLE RIDE ON BUBBLE MIX GIANT KEYBOOM BOARD FIRE FIGHTER LIGHTS AND SOUNDS DRUM TWEAKY TWISTY BUBBLE SING STAR MICROPHONE SPACESHIP ROSEBUD HOUSE DELUXE CONSTRUCTION SET TABLE SANDPIT HATCHIMALS 2 ACCESSORIES FIRE SET NATURAL SAND 10KG FANTASY SWAN POLICE SET DANCING GOOSE PAINT & POTTERY WHEEL STEP 2 RIDE-ON (RED) CAROUSEL POTTERY WHEEL REFILL WOODEN ACTIVITY CUBE WOODEN ACTIVITY BRICKS PEG PEREGO MOTORIZED SMALL BLOSSOM FARM SOFT TOYS DANCE MIXER PLAYMAT SMALL LIGHT ITEMS DRUM KIT PLAYMAT

21 CHRISTMAS THEME: Window Implementation big item + accessory 5 6 # SUGGESTED ITEM TO DISPLAY 1 CASH REGISTER 2 SHOPPING BASKET 3 CONSTRUCTION OR FIRE SET 4 POLICE SET 5 DANCE MIXER PLAYMAT 6 DRUM KIT PLAYMAT # SUGGESTED ITEM TO DISPLAY 1 CASH REGISTER + SHOPPING BASKET 2 DUMPER + FIRE FIGHTER OR SPACESHIP + DUMPER OR FIRE FIGHTER + SPACESHIP 3 WOODEN ACTIVITY CUBE WOODEN ACT BRICKS # SUGGESTED ITEM TO DISPLAY 1 BIG CITY GARAGE + SUPERWHEELS + BIG CITY ACCESSORY OR ROSE BUD HOUSE + 2 ACCESSORIES # SUGGESTED ITEM TO DISPLAY KEYBOOM BOARD + SING STAR MICROPHONE OR TABLE SAND PIT + SAND OR RED STEP 2 RIDE O OR RED PEG PEREGO MOTORIZED

22 NON CHRISTMAS THEME: Posters For selected stores that will not receive Christmas theme, will receive new poster in green boarder. Below photos are selected as per availability of the items for each countries. Primary Posters Secondary Posters Demo Table Poster Demo Table Posters - Small Demo Table Posters - Large (Grass must still keep on the floor)

PRIMARY WINDOW POSTER SECONDARY WINDOW POSTER

PRIMARY WINDOW POSTER SECONDARY WINDOW POSTER ELEMENTS Window Posters are printed back to back in 2 different artwork Primary Poster (Basketball Set/Bubble Machine) and Secondary Poster (Water Play Table/Kidz Swayer). Large size poster (100x160cm)