Chapter 3- Tourism in Madhya Pradesh: An Overview

Transcription

1 Chapter 3- Tourism in Madhya Pradesh: An Overview 3.1 Madhya Pradesh- An Overview Madhya Pradesh has natural charm and a place of its own beauty because of its interior location, incomparable beauty and primitiveness. It is a big state with rich inheritance of land, people, culture and history. Even a technological appraisal of its resources would compare it more favorably with any other territory in the country. The major part of entry of tourist is from the state with high foreign tourist inflow is Delhi, Maharashtra, West Bengal, Rajasthan, Uttar Pradesh, Karnataka etc 1. MP is centrally located and is in immediacy to various other states. Further the State is well-connected to other cities through rail, road and air. Availability of Centre of Excellence such as Institute of Hotel Management, Bhopal and Indian Institute of Tourism and Travel Management, Gwalior offers skill development resources in the State. The state government has taken initiatives to develop integrated infrastructure in terms of good connectivity, quality in accommodation, and focus on private investors attraction in tourism would develop an overall infrastructure to support the tourism growth in MP with corporate such as Reliance Infocom, Genpact, Force, Eicher etc. planning to set-up their offices in MP (Bhopal), the number of business travellers is going to increase in the State 2. The proposed international airport in Bhopal and Indore along with the improvement in the air- connectivity with other state would increase the tourist (especially foreign tourists) traffic into the state from the tourists generating point. 123

2 3.1.1 Landscape and its Forms Compatibility of the landscape with the usual life style of the tourists is a significant factor in the primary decision making process. The state has an incomparable landscape, both natural beauty cultivated and manufactured. The configuration is mainly of a plateau with the Chhattisgarh plains (now a separate state) in the east. The plateau is intersected by two major ranges of Vindhyachal and Satpuda and is dotted with soft undulating hills. A well-managed rain fed river system and a string of lakes of different dimensions sustains the entire region. The main rivers are Tapti and Narmada which flows east to west, while Chambal, Son and Betwa traverse the state from west to east. This river network has given many manmade water resources of various sizes, which could be oppressed for recreation, leisure and water sports. The tropical forests, enfold approximately a third of the region, are inheritance by a large variety of wildlife. It has often been approximated with the Kipling Country for the naturalists. Because of the sheer wilderness of the countryside, the state offers a few unparalleled offbeat tourism areas Climate The climatic conditions in the state are temperate and compatible during the main part of the year. Except during the summer months, the highest temperature does not range beyond 30 to 35 degree Celsius, while the lowest stays within the suitable limits of 10 to 25 degrees. The rainfall in the different area of the state varies from 76 to 150 cms. Most of the rainfall is received during the months of July to September, when new life is ushered in and the land is clothed with green foliage

3 3.1.3 People Madhya Pradesh has a combine population of Indo-Aryans and the tribal s, the latter are of two important strains, the Gonds and the Bhils. These have different beliefs and customs, which have enlivened the region with rich fabric of folk arts and crafts and the folklores. A few regional and local festivals, celebrated with gaiety and ardour, present a colourful panorama of the life style of the people. At the same time the traditional performing arts, specially the classical music, have not lagged behind in attaining its own heights. Gwalior, Indore and Maihar have their own distinctive Gharanas and styles. Probably this is the only state, which has a national level multi-arts complex, Bharat Bhavan, which has folk and traditional performing arts under one roof Access Though the state does have presence of approachable to gateway cities, which could act as supporting factors, yet its centrality makes it approachable from the major parts of entry and the tourist generating areas of country. The rapid extension of railway has connected the state with, more or less, every corner of the country by faster trains. The air services, though limited to five places i.e Bhopal, Indore, Gwalior, Jabalpur and Khajuraho have also helped in making travel more comfortable. Major numbers of roads entering in the state from different regions are either by national highways or well-maintained state highways. Hence, the accessibility by rail, air and road does not create such grave problems compared to the travel within the state. Railways do not connect the all tourist places in the state except a few places. This is because many of them are located in the rural areas. The condition of state highways in average and the roads, between the tourist places and from the nearest railway stations, are quite unsatisfactory. The air connectivity is next to unapproachable. Yet, these problems are not invincible. With sincere efforts and efficient 125

4 planning, the travel within the state could well be improved because the basic infrastructure of roads and transport are in existence Tourist Resource The state is incomparable in the matter wealth of cultural history, natural beauty and folk arts. A long and multi-coloured history has gifted it a rich heritage. Starting from prehistory, the events of time have bequeathed delightful impressions in the form of monuments, forts, castles, rocks and cave shelters with antique paintings, massive stupas, temples and mosques with excruciating carvings, sculptures and wall paintings. These enchanted the vision of great kingdoms, empires and warriors and builders, poets and musicians, travellers, scholar s saints and philosophers of a golden past. The incredible landscape and the network of rivers, lakes, and ponds have provided many places of with beautiful scenic beauty. Some high altitude areas and the natural spring water have rejuvenating and curative qualities. The forest areas have 9 national parks and 25 game sanctuaries out of which 4 are most important Tiger Reserves famous in India. For the devotion there are a many places approved by faith. The sacred rivers of Narmada, Tapti, Son and Kshipra have a string of religious places located on their banks 7. According to a general survey, this state has more than 379 tourist attractions of different types. Every district has some attraction to present to the visitor. As it is not possible to develop all the attractions simultaneously the Govt. initially identified 14 major centers for concentrated development. These were selected on the basis of (a) resource potential and (b) the figures of tourist arrivals. It is a judicious mix of archaeological wealth, scenic beauty, wildlife and pilgrimage. These centers are Khajuraho, Bhopal-Sanchi, Mandu, Ujjain, Gwalior, Shivpuri, Panchmarhi, Marble rocks, Kanha National Park, Bandhavgarh, Amarkantak, Omkareswar- 126

5 Maheshwar, Orchha and Chitrakoot. For planning purpose the hyphenated centers have been separated. Thus the number has gone upto

6 3.1.6 Travel Circuits The details on the travel circuits indicated above are given below 10. a) Gwalior-Shivpuri-Orchha-Khajuraho This circuit has a combination of heritage and wildlife resources. The initial point for this circuit is Gwalior, which is well connected by bus, air and has very convenient railway connections with major cities especially from the northern region. The tourist train like Taj Express and the Shatabdi Express are popular with the tourists coming from Delhi and Agra. Gwalior- Gwalior is a popular historic town having one of the invincible forts of India. It was also known as "The pearl in the necklace of castles of India" by the Mughal emperors. It is also related with the romantic story of Raja Mansingh and Gujari, a village girl. The fort area has Gujari Mahal, Manmandir Palace, Sas-Bahu temple, Teli temple and the colossal statues of Jain Trithankaras. The another centre of attractions are the royal heritage of Jaivilas Palace, a Durbar hall having two of the biggest chandeliers, dining hall with crystal mini train for service and the palace museum 9. Shivpuri- Shivpuri was famous summer capital and shikar preserve of Scindias, the emperors of Gwalior. Madhav National Park has various wildlife animals and birds. On one side it is surrounded by Sakhya Sagar lake with a stately sailing club. The monuments of Scindia rulers in marble with fine work, was quite similar with Taj Mahal are the similar attractions. Some of the destination near about Shivpuri are Kuno Lion Safari park, Narwar Fort and the ruins of ancient temples of Surwaya. Shivpuri is well located on national Highway No. 3. Orchha- Orcha is holy city famous for lord ram temple, located100kms from Shivpuri. It is a middle age laid back town on the banks of river Betwa. It was the range of warrior bundela raja Bir Singdeo. It is probably the only place, who represents the bundela architecture and paintings 128

7 in best way. Laxmi Mandir, Rai Praveen Mahal, Jehangir Mahal, Chaturbhuj temple, Ram Raja Mandir and Chhatris (Cenatophs) of Bundela kings on the banks of the river are a few of the monuments. The major centre of attraction of Orchha is Ram Raja Mandir and its architecture where the statue of Lord Rama was brought from Ayodhya on demand of one of the queens that has installed by her. Orchha is located 20 kms away from Jhansi, also a railway station and the significant point for Khajuraho. By road Orcha is connected to Gwalior and Khajuraho 11. Khajuraho- Khajuraho is a popular middle age temple town of Central India. It has 22 temples divided in group of western, eastern, and southern groups built by the several kings of Chandela Dynasty. The western group has the highest number of temples that include the towering Devi Jagadamba temple, Kandaria Mahadev temple and Laxman temple. The fantastic art and finesse of the temple architecture are at their best form in these temples. The eastern group has Jain temples, named because of the statues of Thirthankara installed in the sanctum sanctorum. The southern group, which is at a quite distance, it has two temples, Dulahdeo and Chaturbhuj. Though both eastern and southern groups of temples are constructed after few years, yet the architectural lines are as fantastic as other temples. The other star attractions around Khajuraho are Panna National Park, the sanctuary for tiger and crocodiles and the Ken Gharial (of similar family) sanctuary at Raneh falls. Khajuraho is well connected by air from Delhi, Agra, Varanasi and Mumbai by road from Jhansi and Mahoba 11. b) Indore-Ujjain-Maheswar-Omkareswar-Mandu Indore- Indore is the initial point of this travel circuit. It is a popular commercial town in the state, which was the place of Holkar dynasty. It is well connected by road, rail and air from Delhi, Mumbai and other major cities of the country. It has some interesting places, the Rajwada Palace 129

8 and the monument of Holkar dynasty. It is also known as the "Mini Mumbai" because of its importance of commercial activities 12. Ujjain- Ujjain is said to be the second most holy city after Varanasi. Every 12 years a Sinhasta mela is also organized on the lines of Kumbha mela. The town has a many popular temples and ashrams, the most popular being the Mahakaleshwar temple having one of the 12 Jyotirlingas. The other temples are Kal bhairav, Chintamani Ganesh, Mangalnath Mandir, Aadi shakti temple, Gopal Mandirand and Sanipani ashram. It is said that lord Krishna with his brother Balram and Sudama, their childhood friend stayed in Sandipani Ashram. Ujjain is located 54 kms from Indore and is well connected by rail and bus service 13. Maheswar- Maheswar a small town located on the bank of river Narmada, it was the area of the Holkar rulers, prior to Indore. It has many temples and sprawling ghats which have stone carvings. The temple god worshiped by the Rani Ahilyabai Holkar first time, the religious and the serving utensils made of pure gold are displayed in the temple. Boating on river Narmada is a wonderful experience. It is located 85 kms from Indore on the National Highway No3. This place is quite popular for historical movie shooting Ashoka. Mandu-A small town known as city of joy bordering the plains of Nimar has the massive Afgan monuments of various shapes and sizes, e.g. the Jahaz Mahal (the Ship Palace). The romantic tales of King Bazbahadur, the last Afgan king, and Rani Roopmati, a Rajput princess, are still sung by balladeers of Mandu. The Mughal monarch Jaghangir was fascinated by this place and named it the City of Joy". It is 100 kms from Indore by road

9 c) Jabalpur-Bhedaghat-Kanha-Bandhavgarh Jabalpur- Jabalpur is a famous city situated on the Howrah-Mumbai line (via Allahabad) of Central Railways, it is the initial point for this travel circuit. Jabalpur has the palace of Gond kings, the Madan Mahal and a museum of archaeological finds in the territory. Bhedaghat- Bhedaghat is a famous spot situated in Jabalpur Here the Narmada river passes through a glen of towering marble rocks on both sides. The speciality of rocks is that they are of different shades and colours, which are reflected on the water. Boating on the river during moonlit nights is an unforgettable experience. A little distance away Narmada falls in the glen, with foaming waters creating dew. Hence, the falls are named Dhuandhar known as the Niagara fall of India. The other attraction is Chausath yogini temple, housing 64 idols of the goddesses. Kanha National Park- In the heart of the country', it is one of the first National Parks chosen for conservation of Tiger Project and intensive breeding of Tigers. It is also known for the Central Indian Swamp Deer, the Barasingha. The other species are a variety of herbivores and avifauna. It is 185 kms from Jabalpur via Narmada. Bandhavgarh- The forest secures of the former emperors of Rewa where the first white tiger was found. It is now a Project Tiger are and is the best place for viewing tigers in their natural habitat. The park area has accomplished with the fort of Bandhavesh, which has a few archaeological remains. Along with the tiger it is rich in herbivore species and bird life 15. d) Bhopal-Sanchi-Bhojpur-Bhimbaithka Bhopal- Bhopal, the capital of Madhya Pradesh known as Lake city is well connected by road, rail and air with the major cities of country. It has marvellous scenic beauties with lakes and hillocks. Bhopal has one of the biggest mosques in Asia, the Tajul Masajid, Art center of Bharat 131

10 Bhawan, the museum of Man, and archaeological museums, Van Vihar National Park, multi Boating and water sports in the Upper Lake are popular evening activities 16 Sanchi- Sanchi the Buddhist Stupas, since 3 rd centuary B.C. There are stone carvings of Jataka Kathas in gateways around the stupas. The relics of two of the disciples of Buddha were found in one of the stupas. From here Emperor Ashoka sent his son to Srilanka to procreate Buddhism. The archaeological department houses the finds collected from the area around. Sanchi is located near ancient town of Vidisha is only 10 kms where the 5 th Century caves with rock cut sculptures can be seen in Udaigiri caves. Bhojpur- Bhojpur is famous historical place named after Raja Bhoja, the king and architect, built an enormous temple dedicated to Lord Shiva. Due to aggression in other area of his kingdom, the temple was left half built but the art like design, drawings and stone sections are still visible near the temple. It has a immense shiva linga at the center. It is 17 kms from Bhopal by road in way to Hoshangabad. Bhimbetka- Bhimbetka is a historical place known for the famous mark of ancient cavemens. The rock shelters of Bhimbetka have prehistoric paintings on the walls, which date back to 10,000 years. The conglomerate has 640 shelters where the paintings of different ages of prehistoric man can be seen. It is 50 kms by road from Bhopal

11 3.2 Madhya Pradesh Tourism Development Corporation Limited: (MPTDCL) Constitution and Working Area M.P. Tourism Development Corporation Limited (MPTDCL) was constituted in the year Initially for regulation of tourism, 13 residential units, 6 vehicles and 29 officers were appointed. For direction and regulation of MPDCL 12 members were directed by the state. At present there is 8 members in board of directors. M.P. tourism development corporation limited departmental structure is constituted by the state government. For the departmental structure total 1097 post was sanctioned. Other than this for constitution of tourism promotion unit (TPU) 11 different posts were sanctioned. So there are total 1108 posts were sanctioned. There are 6 regional offices, 15 tourism information centers 18, and outside the state there are 12 satellite offices are functioning. For the regulation of daily work, residents, transportation and other units the board have group of managing directors, grade-i grade- II, grade III and grade IV officers. Total 689 officers are working for successful and effective regulation. Other than this the for special service board take helps from private agencies and labours. Till the year authorized capital was Rs crores and the state has provided 64 residential units, 7 non-residential units for roaming total 113 vehicles has also been provided

12 3.2 Structure of Madhya Pradesh State Tourism Board, Role and Contribution in Promotion of Tourism Structure of Tourism Department 1. Minister 2. State minister 3. Chief secretary 4. Under secretary 5. Section officer 6. Assistant officer 7. Assistant grade-i 8. Assistant grade- II 9. Assistant grade-iii 10. Clerk 11. Peon At a Secretariat level in the year 1972 Tourism Department came into existence as an independent body. Before this it works under commerce and industrial activities. The main responsibility of tourism department is to identify the main tourist centers and its popularity, infrastructural development of tourist centers, providing transport facility, for providing information of tourist destinations of the state and for this doing effective advertisement, publication of literature, organizing fare and festivals, developing youth and adventures tourism, controlling budget, getting support from central government, implementation of decisions of ministry and other works are 134

13 included. For all the work mentioned above under tourism department, commission, tourism office and Madhya Pradesh Tourism Development Corporation Limited has been established Area of Work MPTDCL tries to attract tourist from all over the country so it has many tourist information centers in many other cities. The board arranges the tourism packages for the tourist who came outside from the country and the state. Board also arranges fairs and festivals to familiarize the culture and folk heritage and the food. By this effort board tries to attract more and more tourist every year. The board provides residents, transport food and beverage facilities and proper information of tourist destination so that they can visit each of the places of their interest Development Level of Reference Sector of M.P. with other States The state has undertaken the development of tourism facilities and basic infrastructure for promotion of world-wide tourism on war footing, which is being experienced by entire tourism industry in the country including private and feedback has received from time to time appreciating the steps taken. In the state budget provision for development of infrastructure and active publicity has given signification status by adopting an aggressive policy including the mega publicity campaign world-wide. Madhya Pradesh has been ahead of other states in receiving central financial assistance

14 3.2.4 Annual Plan Target and Objective Vision Mission- To promote balanced and sustainable tourism which enables socio-economic development and to establish Madhya Pradesh as a popular tourist destination that provide a complete tourism experience 22. Strategies Transparent guidelines and procedures shall be laid down to attract private investment. Necessary database shall be prepared and research conducted for destination marketing. Comprehensive feedback mechanism of tourist experience shall be developed. Development of basic infrastructure such as roads, drinking water, power, hygiene, transport, and solid waste management shall be ensured. Special Tourism Zones shall be notified and developed to encourage investment in identified areas. Highest priority shall be accorded to conservation and preservation of natural resources and beauty at eco-tourism destinations. Comprehensive plans shall be prepared for destinations of religious importance. Development of tourist facilities near water bodies shall be ensured. Efforts shall be made to provide enhanced air connectivity between major cities of the State. Necessary steps shall be taken to promote adventure tourism with the help of local administration and local bodies. A chain of budget hotels shall be set up at destinations of religious importance. 136

15 Tourism Department shall ensure coordination of the concerned departments to promote Medical Tourism. Tourism Plan shall become an integral part of the Plans of various departments. To promote and develop heritage tourism. Objectives Set up an institutional mechanism to promote private investment. Set up an effective regulatory mechanism for sustainable tourism. Provide reception, assistance, information, amenities, hygiene, security and infrastructure for the tourists. Adopt the principle of First Conservation Later Tourism for Cultural Heritage sites. Make eco-tourism an effective tool to sensitize masses regarding environmental conservation. Ensure active and coordinated participation of Government departments, voluntary organizations, community and other stakeholders of tourism sector. Develop tourism through Public Private Partnership (PPP). Goals/ Outputs / Outcome Doubling the Number of Rooms in Madhya Pradesh. Income to be tripled in next years. Foreign Tourist arrivals to be doubled in next years. Training to be provided to 40,000 persons. Expressway to major destinations. National / International Travel Fairs / Events 137

16 Clean and Green Cities in Madhya Pradesh (at least 10 major cities). Use of Green Energy. Activities under Tourism Year Private sector Investment Plan of Cr Problems and Priorities Madhya Pradesh, known as the Heart of India, is truly blessed with unmatched tourist attractions. Its unique heritage, unparalleled wildlife, legendary religious centers, stunningly beautiful places of scenic beauty and colorful ethnic tribes with their traditional fairs & festivals, all combine together to make Madhya Pradesh a veritable tourist delight. It is a fact that, in Madhya Pradesh, a major chunk of domestic traffic comprises pilgrims; which is not at all surprising owing to the large number of pilgrimage centers in the State. Most of these centers are also tourist destinations and attract normal tourists in sufficient numbers. The overall relatively smaller foreign tourist arrivals, as compared to some other States like Rajasthan, Goa or Kerala, are due to the fact that Madhya Pradesh is still perceived as a hinterland destination which lacks adequate connectivity 23. That perception however, is changing fast, and the State is now beginning to be envisioned as a front-line destination. The recent up gradation and expansion of tourist infrastructure and the vastly improved connectivity to/from the major centres of tourist interest is definitely the reason for this positive change. The Government of Madhya Pradesh is extremely pro-active towards the growth of tourism in the State, and has initiated several measures to ensure that this tremendous potential is realized in a planned and systematic manner by putting into place a dynamic mechanism for encouraging investments in the tourism sector. 138

17 3.2.6 Current status of programmes/schemes The Department of Tourism has endeavored to developed world class tourism infrastructure and facilities, promotion of Air connectivity, Eco & Adventure Tourism and Caravan Tourism, which are being effectively run and help in launching meaningful publicity campaigns Tourists Arrivals in M.P. During 12th Five Year Plan During the 11th Five Year Plan period, there were lakhs tourist arrived at different tourist centers and places in Madhya Pradesh. Out of which lakhs tourist (0.85%) were foreign and (99.15%) lakhs were domestic tourists. Year-wise tourist arrivals during the 12th Five Year Plan period, in Madhya Pradesh is as given below 25 Table 3.1-Tourism arrival in M.P. During 12 th Five-year Plan ( ) (Units in Lakh) S. No Year Foreign Domestic Total (0.52%) (99.48%) (0.44%) (99.56%) (0.49%) (99.51%) (0.54%) (99.46%) Source- MPSTDCL annual report ( ) In table 3.1 the tourist s arrival in M.P. is shown during the period of 2012 to In 2012 total lakh tourists arrived in Madhya Pradesh out of them only 0.52% were foreign tourists. The growth in tourist arrival is noticeable that increase up to lakh in 2015 but percentage of foreign tourist is not so change. 139

18 Table 3.2: Distribution of country wise foreign tourist (in %) S. No. Place of origin Percentage 1. U.K USA France Spain Italy Canada Australia Nepal Germany Singapore Japan Korea U.A.E Russia China Neither land South Africa 0.7 other 19.2 Total 100 Source: Annual Report Tourism Survey for the State of Madhya Pradesh ( ) 140

19 Table 3.2 represents the distribution of countries for foreign tourists in the state of Madhya Pradesh. The survey findings suggest that contribution of U.K was highest (21.0%) in contribution of foreign tourists for the state of Madhya Pradesh, followed by others (19.2%), USA for 14.7%. On the other hand, the contribution of Netherlands and South Africa was 0.7% while Russia and China in foreign tourists for the state of Madhya Pradesh were only 0.8%. Chart 3.1: Distribution of Country Wise Foreign Tourist 1 U.K 2 USA 3 France 4 Spain 5 Italy 6 Canada 7 Australia 8 Nepal 9 Germany 10 Singapore 11 Japan 12 Korea 13 U.A.E 14 Russia 15 China 16 Neither land 17 South Africa 17 other 141

20 Table 3.3: Distribution of State Wise Domestic Tourists (in %) S. No. Place of origin Percentage 1. Madhya Pradesh Delhi Uttar Pradesh Chhattisgarh Maharashtra Rajasthan Gujarat Haryana Punjab Himachal Pradesh Jammu & Kashmir Jharkhand Uttarakhand Kerala 0.3 other 10.7 Total 100 Source: Annual Report Tourism Survey for the State of Madhya Pradesh ( ) 142

21 Table 3.3 represents the distribution of states for domestic tourists in the state of Madhya Pradesh. The survey findings suggested that contribution of Madhya Pradesh state was highest (48.3%) in contribution of domestic tourists for the state, followed by Delhi (8.8%), Others (10.7%), Uttar Pradesh (8.6%) and Chhattisgarh (7.8%). On the other hand, the contribution of Kerala and Uttara Khand in domestic tourists for the state of Madhya Pradesh was only 0.3% Chart 3.2: Distribution of State Wise Domestic Tourists (in %) 1 Madhya Pradesh 2 Delhi 3 Uttar Pradesh 4 Chhattisgarh 5 Maharashtra 6 Rajasthan 7 Gujarat 8 Haryana 9 Punjab 10 Himachal Pradesh 11 Jammu & Kashmir 12 Jharkhand 13 Uttarakhand 14 Kerala 14 other 143

22 Income from Tourists During the 12th Five Year Plan period tourist division-wise annual income from tourists is as given below: Table 3.4: Income from Tourists ( ) (Rs. In lakhs) S. No Units Bhopal Indore Pachmarhi Jabalpur Khajuraho Gwalior Total Source- MPSTDCL annual report ( ) In table 3.4 income from tourist in different zone is shown from the year to As per the shown in the table Bhopal zone has highest earning in comparison to other zones. We can see growth in earning in every zone in next year but in case of Gwalior zone income has decreased in in comparison to previous year and out of 6 zones khajuraho zone has lowest earnings from tourists. 144

23 Chart 3.3: Income from tourists (from 2012 to 2015) Bhopal Indore Pachmarhi Jabalpur Khajuraho Gwalior Proposal for future plan During annual plan following major activities have been earmarked as main targets- Under State Planning it is proposed to developed proper drinking water facilities, inter-connecting roads and electricity provisions to all tourism centres. Further work is being undertaken to provide tourism facilities as per the international standards to all visitors. Other initiatives include wide publicity campaign to attract youth for adventure tourism & religious tourism. The basic amenities 145

24 are being developed on war footing at historical places. The activities of the Department like Publicity & Promotion, Fairs & Festivals, Development of Tourist Circuits & MPSTDC Units and other schemes in the State will be performed during in accordance with objectives spelt out in the 12th Five Year Plan document which are as under: Increase in employment generation. Promote and market destinations within and outside India. Develop basic infrastructure at lesser known tourist locations. Develop eco-friendly and sustainable tourism facilities. Develop and promote eco and adventure tourism and Convert old palaces into Heritage Hotels under the Public Private Partnership scheme. An outlay of Rs lakh has been approved for Annual Plan Out of which Rs lakh for Normal Plan and Rs lakh for Tourism Supportive Plan (TSP) component. Allocation under various schemes for Annual Plan is given below 146

25 Table 3.5- Outlay of Annual Plan (Rs. In lakhs) S. No Name of Scheme Normal plan TSP Approved 1. Tourist Centers Publicity Festivals State Share for Central Schemes/ Yatrikas etc Youth & Adventure Tourism Training Service Charges Land Disinvestment to process manager 8. Development of Travel Circuits Reimbursement of Vat on ATF for air services Reimbursement of Registration & Stamp duty for Establishment of New Heritage Units 11. Hotel Management Institute Marketing offices Renovation/maintenance of properties Enterprises Resource Planning International Convention Centre- Bhopal (ACA)

26 16. Infrastructure Development for Destinations and Circuits (CSS-o) 17. Capital Subsidy Grant for Air Flight service Grant for Conference Seminar etc Rural Tourism Development Urban Tourism Development Reimbursement to Investors Establishment and Operation of SEL Show Total Source- MPSTDCL annual report ( ) In table 3.3 an outlay of annual plan approved by government is shown that included normal plan and tourism supportive plans together. As per the data shown for publicity highest amount is allocated. There several other items for that total lakh Rs. has been allocated. These includes development of tourists centers, increment in youth and adventure tourism, rural and urban tourism development, infrastructure development in destinations as well in tourist circuits. These shows that government is working hard on promotion of tourism quality in the state. During the plan period the State will participate in the National and International Travel Meets and Road Shows 148

27 Proposed important Physical targets and financial achievement and main thrust The Physical targets under major schemes/programmes for the annual plan, is presented below: Allocation of Fund under 13 th finance commission Under 13 th finance commission for development of infrastructure facilities at religious centers, development of heritage tourism, infrastructural development for promotion of eco- tourism, developing water bodies and water sports, development of adventure tourism, organization of fairs and festivals, developing new tourist centers, for developing jain tourist circuits, for development of air services and development of information and technology Rs lakh was demanded as per the demand Rs lakh financial support has been accepted. The amount will be allotted in 4 years ( to )

28 Table 3.6- Description of Expenditure Fund under 13 th finance commission for Different Programmes (Rs. In Lakh) S. No Items Amount 1. Development of Meetings, Incentives, Conference and Exhibition (M.I.C.E) facilities 2. Development of Budhhist circuits in west M.P Development of Pilgrim tourism Development of Jain circuits Development of Heritage tourism Development of Eco and Adventure tourism Renovation and expansion of existing tourist facility Renovation of internal and external road links Expansion of National Highways and city Development of information and technology Development of statistical cell Fairs and Festival Development of Air facilities New projects and programs on rural Eco and Adventure tourism- Total Source- MPSTDCL annual report ( ) 150

29 Table 3.6 is used to show the allocation of fund to different items as per 13 th finance commission. The allocated fund is distributed for different kind of tourism and tourist circuits 28 In Madhya Pradesh every year from 14 April the tourism festival year started. The motive behind this celebration is promotion of tourism and cultural enhancement in Madhya Pradesh. Newly Started Programmes of M.P. Tourism Board (After 2010) 29 Tourism policy 2012 Land allotment policy for tourism development through private participation Water body development policy through private participations Bed and Breakfast policy Air services policy Caravan tourism Establishment of M.P. institute of hospitality training Establishment of Hotel Management Institute at Indore Convention center for capacity of 1200 person at Bhopal 4-5 star hotels at Bhopal Expansion of Hotel Palash residency Establishment of Tourism Promotional Units Establishment of State Tourism Development Units Policy for connecting state with air services-2014 Developing more 5 star hotels at major tourist destination in M.P. Developing heritage building Taj Mahal situated at Bhopal. Converting Tourism Island into Aqua Center. 151

30 Establishing a Rail Coach Restaurant in Jabalpur and Indore Establishing a Nature Resort in Pachmarhi Implementation of Women welfare policy by Tourism board 30 The department of tourism is also working for the welfare of women by the direction of the state government. Now in many work women participations are increasing. So with the positive contribution state has taken some important decisions. 1. The state and the tourism board with the help of self-groups arranging distribution system for the handicraft products made by women. They are also arranging product selling centers at tourist places. 2. Providing license to women tourist guide at Orchha and Bhopal 3. Providing employment opportunity to unemployed women's by providing 6-month employment oriented training as per different perspective like front-office, housekeeping, food and beverage management. 4. The priority given to the presence of women at fare and festival organized in the state at different occasion and festivals. 5. A committee has been organized at the board to listen, understand and solve the problems of women s Various initiatives are undertaken by the Government of MP for the overall development of the tourism infrastructure in the State which will instigate the momentum of the industry thereby positioning it as one of the most desirable tourism destination of India Key Approach Increase Private Participation Tourism Circuit Development Holistic Approach for Integrated Development 152

31 Improve air connectivity to other cities Establishment of international airport in Bhopal Improve the intra State roads and National Highways present in the State Accommodation Set-up Heritage Hotels Lodges, 2 & 3 star hotels in the major tourist destinations 5 star and business class hotels in commercial cities. Proper Waste Management Efficient waste management and supply of potable/ clean water in the cities and especially in rural areas to promote rural tourism Centre of Excellence Set-up new Centre of Excellence apart from existing ones to ensure the availability of skilled human resource to support growth in tourism and hospitality industry in the State. Table 3.7: Residential Units Run by M.P. Tourism Corporation Limited S. No Name of Units S. No Name of Units 01 Holiday homes, Amarkantak 36 Tourist motel, Neemach 02 White tiger forest lodge, Bandhavgarh 37 Narmada resort, Omkareshwar 03 Mekal resort, Bargi 38 Betwa retreat, Orcha 04 Motel marble rocks, Bhedaghat 39 Sheesh Mahal, Orcha 05 Highway treat, Bheembaithka 40 Amaltash, Pachmadi 06 Tapti retreat, Burhanpur 41 Champak Bungalow, Pachmadi 07 Hotel palash residency, Bhopal 42 Club view, Pachmadi 153

32 08 Wind and waves, Bhopal 43 Devdaru bungalow, Pachamdi 09 Halali retreat, Halali 44 Karnikar bungalow, Pachmadi 10 Tourist motel, Byavra 45 Glean view, Pachmadi 11 Tana bana, Chanderi 46 Hotel highland Pachmadi 12 Tourist bungalow, Chitrakoot 47 Hill top bungalow, Pachmadi 13 Mandakini resort, Chitrakoot 48 Panchwati Pachmadi 14 Choral resort, Choral 49 Rock and manor, Pachmadi 15 Midway retreat, Dodi 50 Satpura retreat, Pachmadi 16 Tourist motel, Datiya 51 Woodland Bangalaw, Pachmadi 17 Hotel Tansen residency Gwalior 52 Neelamber cottage, Pachmadi 18 Hotel culturi resident, Jabalpur 53 Nandanvan cottage Pachmadi 19 Culturi huts Dumna jabalpur 54 Kiplngs court, Pench 20 Tourist motel, Jhabua 55 Tourist motel, Pipariya 21 Baghira log huts, Kisli, Kanha 56 Highway treat, Rukhad 22 Tourist hostel, kisli 57 Gateway retreat, Sanchi 23 Kanha safari lodge, Mukki 58 Hotel Bharhut, Satna 24 Gawa kanha resort, Malajkhand 59 Tourist village, Shivpuri 25 Baghira Jungle resort, Mocha 60 Parsuli resort, Sidhi 26 Tourist motel, Kisli 61 Paryatak motel, Tamiya 27 Hotel Jhankar, Khajuraho 62 Tawa resort, Tawa 28 Hotel payal, Khajuraho 63 Kshipra residency, Ujjain 29 Tourist village, Khajuraho 64 Hotel avantika Ujjain 30 Jungle resort, Kuno Palpur 65 Highway treat Naugaon 154

33 31 Narmada retreat, Maheshpur 66 Jungle camp, Madala ( Panna) 32 Hotel surbahar, Maihar 67 Yashowardhan highway treat, Mandsor 33 Tourist motel, Mandala 68 Jungle resort, udaigiri Vidisha 34 Malwa Resort, Mandu 69 High way treat, Handiya 35 Malwa retreat, Mandu 70 Picnic at Kerwa ( Bhopal) Source- MPTDCL Bhopal Table 3.7 is used to show the residential units run by MPTDCL (State tourism board) the state has 70 residential units. Pachmadi has highest number of residential units. It has 14 units remaining division has on an average 2 to 3 units. Table 3.8: Non Residential Units Run by M.P. Tourism Corporation Limited Sr. no Name of Units Sr. no Name of Units 01 Shan- e- Bhopal Rail Restaurant 05 Sair Sapata, Prempura ghat Bhopal 02 Picnic at Bhopal 06 High way Treat, Dodi ( Kerwa Dam) 03 Rainbow Retreat, Bhopal 07 Wind and waves, Tigra dam, Gwalior 04 Lahar Fast Restaurant, Bhopal Source- M.P. Tourism Corporation Limited annual report 155

34 The table 3.8 is used to show the non -residential units of state tourism board. These units are either picnic spot or restaurants. There are 7 non- residential units in this state and out 7units 5 are located or near Bhopal. 3.9: Type of Vehicles Along with Their Units and Staff List under MP Tourism Board S. No Types of Vehicles units No. of drivers No of support staff 1 AC Bus 45 seats AC Bus 40 seats AC Bus 23 seats Viewing Bus Exhibition Bus Rail Safari ( Bhopal Darshan) Tempo travelers Caravan Travels Ambassador Car Bolero travels Indica Car Indigo car Indigo Manza Esteem Marutee Van Scorpio Gypsee

35 18 Tata safari Bolero Camper Major Jeep Toyota Innova Mini loading truck Jungle Safari jeep Jungle Safari gypsy Tata 407 truck Para cell travels Total Source: MPTDC 2011 to

36 Table3.10: Income-Expenditure Analysis from residential and non- residential unit of MPSTDCL Amount in Lakh Rs Zo Bhopal Indore Pachmarhi Jabalpur Khajuraho Gwalior ne & Ye ar Income Exp. Profit Income Exp. Profit Income Exp. Profit Income Exp. Profit Income Exp. Profit Income Exp. Profit Source: MPTDC 2011 to

37 Bhopal Indore Pachmarhi Jabalpur Khajuraho Gwalior Chart 3.4 Income-Expenditure Analysis from residential and non- residential unit of MPSTDCL Profit/Loss Expenditure Income Profit/Loss Expenditure Income Profit/Loss Expenditure Income Profit/Loss Expenditure Income Profit/Loss Expenditure Income Profit/Loss Expenditure Income

38 3.5 Annual Promotional Programmes 31 I. Auspicious April Celebrations (the beginning of year long celebrations ) Journey starts from Bhopal 1. Swacch Bharat Abhiyan- Mass walk to create awareness about cleanliness in MP s Tourist Destinations other activities like food festivals, Dance extravaganza at sair sapata &Boat club, 2. Photo and film exhibition 3. Folk dance programs also include Western Dance and Qwwali Program 4. Firework shows at Sair Sapata 5. Street Plays for tourism promotion and awareness for cleanliness and maintainace All programs were celebrated at different tourist places of Bhopal like paryatan bhawan, sair sapata, van vihar and boat club. II. Sun Blessed May (the journey a head s.) Celebrations at Indore 1. Light and sound shows at Rajwada. 2. Painting competitions for school children. 3. Folk dance and musical performance. 4. Boat race, water zorbing and canoe polo. Some other celebrations of the month Launch of Kuli N0.1 event. 160

39 Mega road show. MP s Folk dance presentation. Promotion of MP tourism through film presentations. Public campaign and photo exhibitions. III. Joyous June (journey towards adventure ) Promotion of natural and adventure tourism at Pachmarhi. 1. Road shows from main crossing at Pipariya. 2. Food festival with private participants. 3. Launching of adventure tourism packages to Tamia & Patalkot. 4. Folk dance and musical performance. 5. Painting competitions for school students. 6. Film presentations for promotion and awareness regarding adventure tourism and for cleanliness of tourist destinations. 7. Publicity campaign to promote MP as a tourist destination. IV. Tranquil July (steps towards heritage and culture) 32 Promotion of heritage tourism at Sanchi. 1. Walk for peace 2. Buddhist conclave- Session on life & teaching of lord Buddha. 3. Prayer and meditation sessions 4. MP tourism publicity program at Sanchi Stupa and Dharmshala. 161

40 5. Workshop for stakeholders for promotion of Buddhist destinations of the state, to be attended by the travel agents, tour operators & member of media. 6. Publicity campaign to promote MP as a tourist destination. 7. Folk dance and musical performance. 8. Film presentations for promotion and awareness regarding adventure tourism and for cleanliness of tourist destinations. V. Monsoon August (connecting with God Pilgrim tourism) 33 Celebrations at Mandu 1. Heritage walk. 2. Branding MP tourism at main roads and crossing. 3. Art camp. 4. National Photography Competition. 5. Folk dance and musical performance. 6. Food festival with private participations. 7. Capacity Building Workshop for service providers in tourism sector. The workshop would be attended by the stakeholders and experts. 8. Plantation for greener future of tourism industry near about 1 lakh are proposed to planted with the support of forest department. 9. Light and sound shows promotions. 10. Film and photo exhibitions. 162

41 VI. Fun-filled September (traveling for education and creating experience.) Focus on Gwalior 1. Swacch Bharat Abhiyan- Mass walk to create awareness about cleanliness in MP s Tourist Destinations. 2. Branding of MP tourism at Railway station, main roads and road crossings. 3. Quiz about forts and palace for school students. 4. Launch of heritage package tour. 5. Kala yatra of artist from Bada to Baija Taal. 6. Painting competitions and photography competitions. 7. Sarod recital by Ustad Amjad Ali Khan. 8. Folk dance and musical presentations at Baija Taal and Phool Baag. VII. Festival October (travelling in pursuit of happiness) 34 Focus on Orchha 1. Folk dance in the premises of Hotel Sheesh Mahal 2. Branding of heritage trains and tourism like Shatabdi and Taj Express. 3. Food festival of MP with local participations 4. Water sports activity promotions 5. Branding of Orchha Photography competitions. 6. Promotion of MP tourism through films and presentations. 7. Biker Mania - congregation of bike riders across the country creating awareness about MP s tourist destinations. 163

42 VIII. Sparkling November (journey towards culture) 35 Focus on Khajuraho 1. Branding of MP tourism at Railway station of Jhansi and Khajuraho. 2. Photography competition. 3. Folk dance presentation at Mela Ground. 4. Theoretical presentations. 5. Food festival with private participation. 6. Participation in Travel Mart for promotion of destination and showcase of culture and tourist wealth of the state. 7. Deepdan Utsav- lighting of earthen lamps. 8. Marketing campaign to promote the destinations of MP. 9. Diwali Handicraft and MP Local Cuisine Festival- to tap the festive hype in the market, handicraft products to be marketed and local cuisine to be offered in the hotels and resorts in major destinations of MP. 10. Film and photo exhibition event attended by members of tourism industry, govt. and private officials. IX. Serene December (journey towards cultural preventions) Focus on Maheshwar 1. Branding of MP tourism at main roads and crossings. 2. Painting competitions of school & college students of Indore region. 3. Folk dance presentations at Ahilya Ghat. 4. Food festival with private participations. 164

43 5. Launch of Detailed Project Report for exhibition of handicraft and hand-woven fabrics. 6. Anandotsav & Tansen festival- Main activity include- heritage walk & sightseeing of local spots of tourist interest. 7. Promotion of MP tourism through film and photographs presentations. 8. Publicity campaign to promote MP as a tourist destination. X. All New January (journey with new energy) 36 Focus on Jabalpur 1. Inauguration through light and sound show 2. Photography competitions. 3. Folk dance program at Gol Bazaar 4. Food festival with private party participation 5. Eco-tourism festival- campaign & trekking activity and promotion of MP among tour Operators. Marketing and promotional activities. 6. Promotion of MP tourism through film presentations. 7. Food festivals of MP as a tourist destination 8. Publicity campaign to promote MP as tourist destinations. XI. Spiritual February (Discover path to find Soul) Focus on Ujjain 1. Branding of MP tourism at Ujjain Railway Station, Main roads & Road crossings. 2. Food festivals with private participations. 3. Folk dance presentation at Dusherra Maidan. 165

44 4. Promotion of MP tourism through film presentations. 5. Film and photo exhibition 6. Publicity campaign to promote MP as tourist destinations. 7. Decking up to temples. XII. Colourful March (closing ceremony with colours) 37 Celebration starts from Bhopal 1. Grand Closing Ceremony of Madhya pradesh tourism year at bhopal bada talab. 2. Gearing up for next year festival celebrations. Some other promotional activities Jheel Mahotsav The activities would include attracting investors and organizing water sports activities at 9 different places of MP- Bada Talab (Bhopal), Raj Ghat (Sagar), Choral Dam, Pipaliyapala (Indore), Bargi (Jabalpur), Tigra (Gwalior), Tawa, Ban Sagar, indira Sagar & Gandhi Sagar. Festival of Dances Along with the Dance Festival, sight-seeing packages of tourist places around Khajuraho would be organized. The International Dance Festival would be used as a platform to showcase wildlife of MP through videos and broachers. Road Shows Participation of members of tourism industry from different states. 166