Work on the Implementation of the EU Ecolabel Scheme in the Areas of Marketing Lot 8

Transcription

1 Work on the Implementation of the U colabel Scheme in the Areas of Marketing Lot 8 Interim report Ref. NV /2007/479590/MAR/G2 April 2008 G & L Werbe und Verlags GmbH Kundmanngasse 33/8 A-1030 Wien in consortium with NRGON nergie- und Umweltmanagement GmbH Jasomirgottstraße 6/7 A-1010 Wien and as subcontractors ACTA Associazione Cultura Turismo Ambiente Via Scarlatti 27 I Milano SPD DVLOPMNT CONSULTANTS SA 30 Averof Street GR-11141, Athens, Hellas PRO SUSTAINABILITY Steyrergasse 138 A-8010 Graz COCAMPING e.v. Blarerstr. 56 D Konstanz NVIROS Na Rovnosti CZ Praha 3 TH GRN BOX Leitrim, Manorhamilton, Ireland

2 Interim report Work on the implementation of the U co-label Scheme in the areas of marketing, product group development and stakeholder representation, LOT 8 Ref. NV /2007/479590/MAR/G2 Vienna, April 2008 Göllner & Leitner (G&L) Werbe- und Verlags GmbH Kundmanngasse 33/8 A 1030 Wien, Austria in consortium with nergon nergie- und Umweltmanagement GmbH Kundmanngasse 33 A-1030 Wien, Austria and as subcontractors ACTA Associazione Cultura Turismo Ambiente Via Scarlatti 27 I Milan SPD DVLOPMNT CONSULTANTS SA 30 Averof Street GR 11141, Athens, Greece COCAMPING e.v. Blarerstr. 56 D Konstanz, Germany NVIROS Na Rovnosti, Praha 3, Czech Republic PRO SUSTAINABILITY Steyrergasse 138, Graz, AT TH GRN BOX Leitrim, Manorhamilton, Ireland

3 1. XCUTIV SUMMARY STATUS RPORT Objectives Results General approach Organizational framework PRLIMINARY ACTIVITIS IN DTAIL Kick-off meeting Development of destination information tools The website Press activities FAIRS AND VNTS Ferienmesse Wien, AT, January Reisepavillon Stuttgart, G, January Campground & CMT Stuttgart, G, January xpo Riva Hotel, 29 January Reisecamping ssen, G, 6-10 February ITB Berlin, 5 9 March COUNTRIS RPORT Overview Italy Greece Romania Slovenia Germany Austria Spain Czech Republic Slovakia Ireland France U WID ACTIVITIS Tour Operators Chains (hotels, campsites) Cross Marketing activities Networking

4 7. TASK LIST SCHDUL ANNX

5 1. xecutive Summary The interim report describes the marketing activities of the contracted team (contractor G&L with nergon, ACTA, Speed, nviros, CS, Pro Sustainability and Green Box) from 1 st January to end April Following to the proposal from December 2007 and the results of the kick-off meeting in Brussels, 16 January 2007, all activities were carried out in accordance with the schedule. The main objectives are: Increase the level of awareness Set key stakeholder contacts Find new applicants in targeted regions As part of the contract, all partners had to participate in a kick-off meeting, 15 th January 2008, U Commission, DG nvironment, Brussels, to present the implementation activities in the targeted countries (first approach, objectives, situation ). The meeting was coordinated by rnst Leitner. After discussing the main topics with the marketing team, the representatives of the U Commission confirmed the proposed activities. The team coordinated their activities with the Competent Bodies. The selected countries are Austria, Czech Republic, Slovak Republic, Germany, Greece, Slovenia, Italy, Romania and Spain. Two countries are new on the programme: Ireland and France. Until end of April in following countries workshops with applicants and conferences with key stakeholders have been carried out: Germany, Spain, Czech Republic, Romania, Slovenia, Italy and Ireland. In the other countries events to promote the U colabel will follow in the coming months (July to October 2008). As planned, the marketing team participated in several important fairs such as Ferienmesse Vienna, Campground and CMT Stuttgart, ITB Berlin and Reise Camping ssen. At these fairs we organised meetings with many relevant key stakeholders, at ITB we hosted an information stand in order to present the U colabel to visitors (mainly trade visitors). A main part of the project has been devoted to find new applicants. We are planning to find at least 25 companies willing to apply for the U colabel. As experienced during previous actions we know that it normally takes approx. at least 4 5 months to push companies through the application process. Until end of April, more than 20 companies have been consulted. The major part of them was visited on-site with an eco-check. Contacts to tour operators have been done at ITB Berlin as well as in Austria. Further activities in this sector are planned for the second half of To present the U colabel to guests in the past year catalogues called combo posters with all certified services were produced. These combine an attractive poster with the complete list of all uropean U colabelled 4

6 accommodations, and an individual one for the camp sites. Some of these posters are yet available and have been disseminated at major events. In February 2008 new destination folders were produced. This kind of print product is similar to the Combo Poster. The main difference is that for each country one folder is available and the content has been expanded towards more information regarding sustainability in the destination. The info and marketing website was totally renewed (content management system) and is continously updated. All the ongoing activites can be found in the start section News. As part of our implementation strategy we regularly set contact with chains. We still have fruitful contacts to hotels in Greece, Czech Republic, Italy and to international chains such as Rezidoor Group. Large hotels still faces problems to match some relevant criteria such as renewable energy or disposable products. In Spain especially high fees for hotels with high overnight figures are preventing hotels to apply for the U Flower. These problems should be also considered in the ongoing revision of criteria. 5

7 2. Status report 2.1. Objectives As stated in our proposal we focused our activities on the implementation process of the U colabel as follows: National activities National marketing objectives in the target areas took place in detail: Pilot acquisition: Implementation of the U colabel: free consultancy for the U colabel up to twenty-five potential applicants (tourist accommodation services or camp site services) in 9 countries including two in the New Member States Support for the Competent Body in target areas (consultancy, provision of acquisition tools) Meeting with stakeholders, tour operators etc. Continous press activities in the target areas U-wide activities The U-wide activities covered following measures: Cooperation with main stakeholders (tourist federation, tour operators, hotel associations, hotel-chains, etc.) Promotion to raise the level of awareness and to make the flower visible at fairs, meetings to present the U colabel at hotels or hotel-chains and camp site services Production of destination folders Carry out press activities Service for eco-labelled hotels (production of a guest flyer) 2.2. Results The national marketing activities in detail Implementation of the U colabel in following 11 countries (including six in the New Member States). 6

8 Number State Implementation activities Focus mainly on # 1 Italy New destination Sicily Participation at workshops in Sicily and Alto Adige Follow-up Alto Adige (TA contacts from 2006, 2007) # 2 Greece Acquisiton activities in Crete for tourist accommodations Follow-up Crete (TA contacts from 2007) # 3 Spain Follow-up Valencia (TA, CS contacts from 2007) Acquisition activities (workshop with companies in region of Madrid) # 4 German Follow-up camp sites Region Baden-Württemberg and y Bavaria (CS) and new acquisition Follow-up activities in Garmisch-Partenkirchen # 5 Austria New strategies towards Campsites with presentation meetings # 6 Czech Republic Follow-up TA & CS-contacts from Best-practice strategy for services in new destination Moravia (TA, CS) with seminar for hotels Follow up and best practice strategy (first mover) in Banska Bystrica (TA) # 7 Slovak Republic # 8 Ireland New acquistion activities (TA) Information workshop for key stakeholders and hotels # 9 Slovenia Follow-up acquisition activities 2007 and new acquisition activities # 10 Romania Best practice strategy (first mover) in destination Maramures national park and Ceahlau Park # 11 France New destination activities in French Riviera for TAs and CS. Result in brief: All the relevant activities have been confirmed by the U Commission (at the kick-off meeting) and the Competent Bodies. We started the first implementation activities at fairs (award ceremony with camp site owners at Campground in Germany). Acquisition meetings and presentations took already place in Italy, Spain, Czech Republic, Germany, Ireland, Slovenia and Romania. After summer activities are planned in Crete/Greece, Slovak Republic, France and Slovenia (consultancy workshop) U-wide implementation Meetings with stakeholders, tour operators etc. The U-wide activities are covering following fields: Contact main tour operators Result in brief: Based on our strategy we contacted tour operators in order to initiate environmentally friendly travel packages: e.g. Columbus Reisen Acquisition of hotel-chains (via head offices), hotels and camp sites with at least five meetings. Result in brief: Activities took place at ITB Berlin, Ireland 7

9 Promotion to raise the level of awareness and to make the flower more visible. At least three presentations at fairs and meetings to present the U colabel at hotels or hotel-chains and camp site services were scheduled. Result in brief: As planned we organised several meetings during the first six months and were present at several fairs such as ITB Berlin, Ferienmesse Wien etc. At these fairs we organised acquisition activities, presentations in order to present the U colabel to visitors. Production of destination folders Result in brief: For tourist accommodation services we produced destination folders promoting the U ecolabelled hotels within their destination. All the files can be downloaded at the website. Following destinations are available: Italy, Ireland, Slovenia, Austria, Czech Republic, France, Spain, Greece Carry out press activities Result in brief: Some individual press activities have been done so far. Further activities will take place in autumn. Service for ecolabelled hotels Result in brief: One of our strategy was to perform a minimum service for the ecolabelled hotels. We started 2006 with a Where-to-stay-guide. In 2007 a large Combo Poster with a list of all certified services was designed, printed and distributed. Actually we focus our service to provide a guest folder, a leaflet for staff training General approach We embarked following approach in detail: 1. Identify potential hotel groups, special interest hotels and camp site services. Identify applicants by direct contacts and use of networks of tourist federations, municipalities, chamber of commerce, NGO s and create synergies by merge marketing and promotional activities: Marketing support for increased ecolabel marketing Material dissemination Co-ordinated presentations Benefit: List of all target groups 8

10 2. nforce targeted acquisition. Develop a system for targeted acquisition including: Tourist accommodation services (in regard to environmental issues, natural preserves & national parks, etc.), camp site services Tourist federations NGOs Competent Bodies, municipalities Benefit: Informed and ecolabel aware target groups 3. Basic assistance during the application process. We offered support to pilot-companies to fulfil the U colabel criteria during national workshops: Identify the current baseline laborate in co-operation with organisations improvement opportunities Benefit: colabelled services 4. Develop best practice examples. Summarise information and promotion activities for: Best practice transfer to other areas Detailed description of implementation process Motivate other accommodation services to participate in the application process Benefit: Summary report to be used for promotion 2.4. Organizational framework Marketing team For a successful implementation of the U colabel we selected experts with in-depth knowledge of the tourism marketing, especially sustainable tourism and experience with the U colabel for our marketing team. This consists of: rnst Leitner, marketing and environmental expert (U colabel, Austrian colabel, MAS etc.) Rainer Stifter, Austrian and international environmental expert (U colabel, MAS etc.), U colabel auditor Dagmar Diwok, Italian environmental expert (U colabel) Katerina Amfilochiou, Greek environmental expert (U colabel, MAS, etc.) Bianca Hellriegel, German environmental expert for camp sites (U colabel, cocamping), U ecolabel auditor 9

11 Ana Moreno Avana, Spanish expert and U colabel auditor Monika Bilkova, nviros, environmental expert in Cech Republic Mary Mulvey, Greenbox Ireland, Destination and environmental manager Stefan Tauchhammer, marketing and environmental expert (U colabel, Austrian colabel) 10

12 3. Preliminary activities in detail 3.1. Kick-off meeting All partners participated in the U Commission kick-off meeting, 15 th January 2008 in Brussels to discuss the implementation activities in the home country (first approach, objectives, situation ). The meeting was coordinated by rnst Leitner. The common results were confirmed by representatives of the U Commission Development of destination information tools Destination folder Now with a relatively high number of U colabelled accommodations in urope, it makes sense to produce infobrochures for destinations ( Flower destinations ). These folders provide benefits for two main tasks: Give a precise list of ecolabelled hotels in a destination, which we can present at events, trade fairs etc. for potential tourists Provide a comprehensive fact sheet (hotel recommendations, regional descriptions) for meetings with tour operators who shall offer environmentally friendly travel packages for special destinations. Folders have been produced for following 8 destinations: Italy (16 p) Ireland & Northern Ireland (4 p) Slovenia (4 p) Austria (4 p) Czech Republic (2 p) France (2 p) Spain, Portugal (2 p) Greece (2 p) All the documents are downloadable at the website and have been produced as hard copies for trade fairs (ITB Berlin) and Conferences (Ireland, Slovenia) and for workshops. 11

13 Where to stay poster combos An attractive folder, briefly called where to stay poster combos will be produced for camp sites. This poster is in progress and available in May (1.000 items). The pictures are partly the same as on the roll-up (produced in 2007). The guides are continously in use at various fairs and events e.g. ITB Berlin and will be used at all other upcoming ones List of all productions To provide an overview, we ve added the complete list of all productions of List of all productions 2008 Destination Folders Italy 100 Czech Republic 100 Austria 100 Ireland 200 Greece 200 Slovenia 100 France 200 Spain 200 WTS-combo camp sites Trilingual (nglish, Italian, German) nveloppes nglish 250 Quantity 3.3. The website The info and marketing website provides easy access to reliable information regarding the application process. To keep the web-site attractive, it was our aim to update it regularly. Unfortunately we always faced the problem to loose much time for updating the HTMLwebsite. Therefore we decided to invest in a practical Content Management System. Brand new information is now quickly available without wasting time. The content of the new CMS is similar to the previous website. All the necessary files are still available. 12

14 New website articles Articles Fair reports & events Source Date Activity Report Report Dublin, Ireland rnst Leitner April 2008 Activity Report Lipica Conference, Slovenia Rainer Stifter April 2008 Activity Report Ostrava Workshop, Czech Republic Monika Bilkova April 2008 Activity Report Report Valencia Conference, Spain Ana Morena April 2008 Activity Report Bozen Workshop, Italy Dagmar Diwok April 2008 Activity Report ITB Berlin, Germany rnst Leitner April 2008 Activity Report Reisemesse ssen, Germany Activity Report Campground, Stuttgart, Germany Bianca Hellriegel Bianca Hellriegel April 2008 April 2008 Activity Report Ferienmesse Vienna, Austria rnst Leitner April Press activities Presence in the media is important to reach wide audience. We carried out our activities in connection with presentations at fairs or relevant meetings. We followed our activities as stated in our proposal: One kick-off press release to announce the ongoing activities and the programme for the coming months at ITB Berlin in March Provide articles for journalists concerning the U colabel (background information). Collect magazine clippings with articles about the U colabel Press activities in Germany The following table gives an overview of the press activities in Germany: Press Activity Result Date Article about U colabel/camp Ground Stuttgarter Anzeiger Report about Camping Klausenhorn und its Südkurier new U-colabel certification Report about Camping Klausenhorn und its new U-colabel certification Report about U-colabel certification at the Camp Ground for 15 Campings Konstanzer Anzeiger CO World Report about U-colabel certification at Camping Channel

15 the Camp Ground for 15 Campings Report about U-colabel certification at the Camp Ground for 15 Campings Report about Camping TNDA Bad Feilnbach and its new U-colabel certification Report about Camping TNDA Bad Feilnbach and its new U-colabel certification europaticker Januar.2008 Bad Feilnbacher Moorspiegel März 2008 Mangfalltal Nachrichten There are also press activities in other target areas which are mentioned in the relevant chapters. Press activities in Italy Following one of the articles following the seminar in Bozen (3rd April). The article was published from Wirtschaftskurier Bozen ( ) Press activities in Austria A consumer magazine will bring a several page article about U colabel camp sites. This article presents best practice camp sites in Germany, Austria, Italy and Czech Republic. Main information and pictures have been provided by the marketing team. Press activities in Slovenia The first ecolabelled hotel in Slovenia was covered in some special interest media in Slovenia. Very fruitful was the press conference at ITB in cooperation with the Slovenia Tourism Press activities in Czech Republic As a result of the ongoing U colabel activities the marketing team could organise two articles in an online and print magazine in cooperation with the Czech CB. 14

16 4. Fairs and vents One of the major tasks is the presentation of the U colabel at important fairs and events in close co-operation with Competent Bodies, tourist associations and important stakeholders. During the presentations the following topics were presented: Framework of the U colabel scheme How to get through the application process Criteria to be fulfilled U-wide and national marketing benefits 4.1. Ferienmesse Wien, AT, January 2008 Type of activity: Presentation of the U colabel for services (tourist accommodations services and camp site services) at the Viennese Tourism Fair Where: Booth of Federal Ministry of nvironment Date: Four days from January 2008 Place: Fairground Messeplatz 1, hall B The Ferienmesse Wien is the largest tourism fair in Austria. 116,827 visitors have been recorded. During four days the U colabel was presented as cooperation partner at the stand of the Austrian colabel. The stand was hosted by representatives from the Federal Ministry and from the U colabel marketing team (partly). The main goals of the fair were: Active presentation to relevant stakeholders in tourism Raise the level of recognition among decision makers in tourism Find interested tourist companies to apply for the U colabel Meet relevant tour operators to position this environmental award and achieve support We distributed the following promotional material (in German language): Where to stay guide for tourist accommodation services (2007 edition) Where to stay guide for camp site services (2007 edition) colabel brochures Fact sheets for tourist accommodation services Fact sheets for camp site services We also could hang up one big poster (70 x 100 cm) and place the roll-up behind the desk. 15

17 The U colabel as partner at the stand of the Austrian colabel Mrs. Susanne Schlaffer at U colabel desk 4.2. Reisepavillon Stuttgart, G, January 2008 Type of activity: Presentation of the U colabel Where: Stand of Global Nature Fund Date: Three days from January 2008 Place: Stuttgart fairground The U colabel was represented by ACTA during Reisepavillon in Stuttgart (D) from 18-20th of January. At the Reisepavillion in Stuttgart, Ms. Diwok participated at a a seminar organized by the University of Leeds on the 19 th of January about Marketing of Sustainable Tourism, presenting the marketing activities of the U colabel to an audience of experts, students, consumers and travel agencies. Dagmar Diwok during her presentation Reisepavillon Stuttgart, Stand of Global Nature Fund, where it was possible to exhibit the U colabel Roll-up 16

18 4.3. Campground & CMT Stuttgart, G, January 2008 Type of activity: Presentation of the U colabel and participation at events Where: Stand of cocamping Date: Nine days from January 2008 Place: Stuttgart fairground Visitors: 218,000 At the first time Campground, an expert trade fair for campsite managers, was organised in Stuttgart, Germany, during CMT Stuttgart, 6-10 February, one of Germany's largest tourism fair for trade and public visitors. On occasion of Campground, nine campsite owners received the U colabel. During this award ceremony certificates were given to 6 campsite owners from Germany, two from Austria and one from Switzerland. The award ceremony took place after an international Symposium about Sustainable Camping tourism. Nine successful campsite owners with their colabel cerftificates with Tanja Gönner, nvironmental Minister of Baden-Württemberg and Martin Büchele, U Commission, DG nvironment Foto: cocamping The COCAMPING Association organised a stand at the CMT in Stuttgart in order to inform as many visitors and potential camping guests as possible about the uropean colabel. The stand presented posters with the U-Flower and brochures. The posters worked as a magnet to attract visitors of the fair to the stand. The poster-brochures served as information about the label and the camping sites that are already awarded with the flower. They were handed over to interested guests. Moreover, information was given to guests of the fair at the stand by Susanne Schoop and Kerstin Kimmich. Besides the information campaign at the stand, there have been various opportunities throughout the fair to inform campsite managers about the label itself and about how to apply for it. Moreover, various stakeholders have been present and Susanne Schoop and Kerstin Kimmich was involved in talks and discussions with stakeholders and other interested parties (see below). 17

19 The CMT is one of the most important camping fairs in the South of Germany, and, as the first tourist fair of the year, attracts a lot of visitors, who are planning their summer holidays. specially it was the first time in the new fair location near by the airport. Overall, there have been more than fair visitors from all over Germany, but also from Austria, Switzerland, etc. Therefore, the U-colabel stand proofed to be a very good tool to inform tourists about the U-colabel and the already awarded businesses. Contact persons at the fair were for example: Stefan Thurn, chief editor ADAC Camping Guide Georg Spätling, president Campsite Association Bavaria Wolfgang Rösch, president of Campsite Association Baden-Wuerttemberg Sonja Glasmeyer, manager of BVCD Wolfgang Neumann, president Campsite Association Mecklenburg- Vorpommern The U colabel as partner at the stand of cocamping e.v. The stand was hosted 9 days from collegues from cocamping 4.4. xpo Riva Hotel, 29 January 2008 Type of activity: Presentation of the U colabel Where: Stand of Local Agenda 21 Date: 29 January 2008 Place: xpo Riva Hotel In Riva, a workshop had been organized together with the Local Agenda 21 of Riva del Garda for hoteliers and other tourism entrepreneurs who were interested in the U co-label. Before and after the workshop, Ms. Diwok and a representative of the CB/nvironmental agency from Trento were available for advice and consultancy at the stand of the LA

20 Dagmar Diwok during her presentation at the workshop Ms. Tamanini from APPA Trento, Ms. Diwok and Ms. Prosser from the LA 21 at the LA 21 stand at the fair 19

21 4.5. Reisecamping ssen, G, 6-10 February 2008 Type of activity: Presentation of the U colabel and participation at events Where: Stand of cocamping Date: Four days from 2-4 February 2007 Place: Hannover fairground Visitors: 91,000 The COCAMPING Association set up a stand at the Reise Camping in ssen in order to inform as many visitors and potential camping guests as possible about the uropean colabel. The 30 m2 stand was organised by COCAMPING and presented the U-colabel exhibition panel and poster-brochures about the U- Flower. Information was provided to A view at the booth, hosted by cocamping guests of the fair at the stand by Carina Dambacher, Katja Wilms and Marco Walter. The fair registered about visitors during the 5 days. The main part of the visitors was German but also other guests from other uropean nations were present, e.g. from the Netherlands and France. The stand has been a good opportunity to inform potential camping and other tourist guests about the U-colabel and the already awarded camping businesses. The camping fair in ssen also attracts a lot of campsite managers mainly from Germany but also from other uropean countries. It is a central meeting event of the branch in spring. This allowed a lot of conversations with campsite managers about the colabel. Moreover, various stakeholders have been present and Carina Dambacher, Katja Wilms and Marco Walter were involved in various talks and discussions with multipliers and interested parties. Amongst them were the ADAC German Automobile Club, the BVCD Federal German Camping Association, the CC uropean Camping Guide / Drei Brunnen Verlag GmbH, and some regional camping associations. In general, contact persons at the fair were for example: Stefan Thurn, chief editor ADAC Camping Guide mmerich Müller, chief editor CC Camping Guide Georg Spätling, president Campsite Association Bavaria Wolfgang Neumann, president Campsite Association Mecklenburg- Western Pomerania Leo Ingenlath, president Campsite Association North Rhine-Westphalia Anton Harms, president Federal German Campsite Association and Sonja Glasmeyer, director Federal German Campsite Association 20

22 4.6. ITB Berlin, 5 9 March 2008 Type of activity: Presentation of the U colabel for services (tourist accommodations services and camp site services) at ITB Berlin Where: Stand of the U colabel, hall 17, #109 Date: Four days from 5 9 March 2008 Place: Fairground Messe Berlin The U colabel was presented at ITB Berlin with a stand in hall 17. The stand was hosted by Mr. rnst Leitner and Julia Riemer (as a freelance). ITB is one of the largest tourist fairs in the world. In 2008, more than 180,000 people came, including 108,000 trade visitors, making it the most relevant fair for the U colabel. One of the major objectives was to meet major stakeholders in tourism (hotel groups, tour operators, representatives of national tourism organisations and relevant journalists) and to look for potential enterprises to apply for the U colabel. We could also provide free weekends for visitors, which could be win during a quiz-game. We distributed following promotional material (in German/nglish language): Poster Combo for tourist accommodation services (German, nglish) co-label brochures (main languages) Fact sheets for tourist accommodation services (main languages) Promotional leaflets from eco-labelled companies At the trade visitors days the U colabel marketing team (rnst Leitner, Rainer Stifter, Stefan Tauchhammer) organised a lot of meetings with relevant key stakeholders, mainly in our target area. We established contacts with Greece, Italy, Hungary, Austria, Germany, Spain, Slovenia, France, Slovak and Czech Republic. In the foreground of the meetings stood the objective to set up commitments with representatives from tourist federations in the ongoing target countries. Following this strategy we could organize many relevant persons from the region who are willing to support our activities. Following the highlights of the meetings (totally 40) are summarized: Slovak Republic: Mrs. Lukacova from Slovak Tourism will help to find participants for the planned meeting in Banska Bystrica. Czech Republic: Mrs. Dir. Dagmar Kremzerová from Czech Tourism promises to give full support for the coming event in Ostrava. Greece: Fruitful co-operation contacts to Deltanet Travel, Cretan Holidays in Crete. Willing to support the planned workshop in autumn. We could again set promising contacts to the Prefecture of Heraklion, Crete. Malta: We tried to renew the contact to the International Corinthia Hotel group which started past year with environmental activities. Unfortunately Mr. Quintano, 21

23 our contact, left Corinthia Group. For that reason, we have been trying to get a new contact. Slovenia Successful contacts to Slovenia Tourism, participation during the main press conference at ICC-Congress Center. Mr. Stifter could explain the U colabel to main journalists. Hungary Promising contact to Andrassy Hotels, the general manager is interested in the U colabel Italy One fruitful contact to a hotel-owner in Sicily, who showed big interest in the U colabel. We invited him to the workshop in Sicily. Fruitful contact to Alto Adige Tourism to support the workshop in Bozen. Austria Tourism Director from Styria was well informed on the planned activities and promises to help (workshop with camp site ownes). One hotel in Tyrol wants to apply for the Austrian as well as for the U colabel. Switzerland Interesting contacts to Swiss Tourism and Hotellerie Suisse with the hope to get much more U colabelled companies. One interested hotelier visited our stand. Hotelgroups Very promising contact to Hotelgroup Mamaison, who are still interested to apply for the U colabel at some hotels in Czech, Slovak Republic, Hungary, Poland and Russia. We also had meetings with representatives of Hilton Group, Rezidoor Group, Best Western to discuss responsible business activities. We will follow-up these contacts. Press Conference with Slovenia Tourism Slovenia Tourism organised a press conference on 5 March, 4 PM, ICC- International Congress Centre, to present ongoing activities. Director General Marjan Hribar, Directorate for Tourism, Ministry of the conomy, pointed out during his presentation, that sustainability is a main topic in tourism. Slovenia s programme to sustainability envisages: Improve environmental performance of hotel Organize workshops for ecological standards More competitiveness and motivation for tourist enterprises with the U colabel Proudly Gendirector Hribar presented the first hotel in Slovenia, which matched the U colabel criteria: Terme Snovik. Mr. Stifter, who audited the hotel, gave a brief introduction into the set of criteria. Approximately 70 persons (mainly international journalists) participated in this important press conference. We also took the opportunity to launch a short release about the ongoing U colabel project Lot 8 for This paper was attached to the general press kit of Slovenia Tourism. 22

24 Press Conference ICC, Dir. Dolenc, Dir. Piciga, Gen. Dir. Hribar, Slovenia Tourism Rainer Stifter introduces the U colabel during the press conference from Slovenia Tourism Successful team at Terme Snovik: Dir. Dolenc, Karin Noc, Rainer Stifter Julia Riemer and rnst Leitner at the stand, hall 17 Many visitors during the public days, hall 17 23

25 5. Countries report 5.1. Overview Number State Implementation activities Focus mainly on # 1 Italy New destination Sicily Participation at workshops in Sicily and Alto Adige Follow-up Alto Adige (TA contacts from 2006, 2007) # 2 Greece Acquisiton activities in Crete for tourist accommodations Follow-up Crete (TA contacts from 2007) # 3 Spain Follow-up Valencia (TA, CS contacts from 2007) Acquisition activities (workshop with companies in region of Madrid) # 4 German Follow-up camp sites Region Baden-Württemberg and y Bavaria (CS) and new acquisition Follow-up activities in Garmisch-Partenkirchen # 5 Austria New strategies towards Campsites with presentation meetings # 6 Czech Republic Follow-up TA & CS-contacts from Best-practice strategy for services in new destination Moravia (TA, CS) with seminar for hotels Follow up and best practice strategy (first mover) in Banska Bystrica (TA) # 7 Slovak Republic # 8 Ireland New acquistion activities (TA) Information workshop for key stakeholders and hotels # 9 Slovenia Follow-up acquisition activities 2007 and new acquisition activities # 10 Romania Best practice strategy (first mover) in destination Maramures national park and Ceahlau Park # 11 France New destination activities in French Riviera for TAs and CS. The selection of countries was done according to the following: Need to start an implementation process Agreed co-operation by the Competent Bodies (personal approval or consent by ) Predictable success Best practice character (especially in the New Member States) Available local expert team (native speaking) 5.2. Italy Situation The general positive trend regarding the colabel in the tourism sector in Italy is continuing steadily also in There are by now 83 hotels and 9 camp sites certified, and many others about to complete the application process. The continuing activities of promotion and information regarding the U- colabel in connection with local development strategies (Agenda 21, 24

26 uropean Charter for Sustainable Tourism in Parks) are continuing to bring interesting results, proving that the colabel for Tourist Accommodation and Camp Site Service is a very useful instrument to support such strategies. Particularly where these actions are coordinated with the local nvironmental Agencies, the support for the interested structures is guaranteed and therefore a high probabilty for them to succeed with the application Objectives Co-operation with APAT with following activities: The main target is to follow-up the activities from 2007 and set up new activities in Sicily Co-ordinator: Mrs. Dagmar Diwok, ACTA Status In 2008 many companies have been supported in order to get the U colabel. The actual efforts are concentrating on two regions where until now the U co-label is represented not at all: Southern Tyrol/Alto Adige in the extreme north of Italy and with only one structure: Sicily, in the extreme south. In both regions, also with the support of the local nvironmental Agency, workshops have been organized and individual assistance to the structures will follow. a. Sicily In Sicily, the assistance inserts itself also into the framework of an effort of the region to develop an ecotouristic product, of which the certification with the U co-label of structures is an important part. Supported tourist accommodations, Sicily 2008 The following hotels in Sicily are benefiting from the assistance and have already started the application process: Name Description 1. Alberi del Paradiso Cefalù (PA), Hotel, 4 stars 2. Principe di Villafranca Palermo, Hotel, 4 Stars 3. Torre Artale Trabia (PA), Hotel + RTA, 4 stars 4. Clelia Ustica (PA), Albergo, 3 stars 5. Gallery House Palermo, Hotel, 3 stars 6. Orleans Palermo, Hotel, 3 stars 7. Stella Marina Ustica (PA), RTA, 3 stars 8. Gardenia Palermo, Hotel 2 stars 9. Giulia Ustica (PA), 2 stars 10. Monaco di Mezzo Petraia Sottana (PA), Agriturismo, 4 stars 11. Villa Dafne Alia (PA), Agriturismo 4 stars 12. Bergi Castelbuono (PA), Agriturismo 3 stars 25

27 13. Casale di Riena (Castronovo di Sicilia Palermo), 3 stars 14. Villa Padura Castellana Sicula (PA), Agriturismo, 2 stars 15. Antica Stazione di Ficuzza Monreale (PA), Turismo Rurale, 4 stars 16. Rocca di Gonato Castelbuono (PA), Turismo Rurale, 4 stars 17. Casa Turchetti Taormina (M), B&B, 3 stars 19. Rocca dei capperi Contessa ntellina (PA), B&B, 3 stars 20. Villa Calagioli Castelbuono (PA), B&B, 3 stars 21. Casa Marconi Palermo, Youth Hostel Following, a few pictures from the activities in Sicily, 11 th of March in Petralia. Hoteliers following the presentations Mrs. Dagmar Diwok is using the Train-to-colabel software for the workshop. Two images from the individual assistance at two structures (pre-audit and compilation of a questionary regarding the U co-label criteria, together with Mr. Pansica from the Sicilian CB/nvironmental agency. b. Alto Adige Southern Tyrol Together with the local CB/nvironmental agency of Bozen/Bolzano, a workshop was organized for the 3rd of April, with the scope of giving intodepth information about the U colabel and its requirements and encourage local entrepreneurs to achieve the U colabel. Invited were stakeholder representatives (hoteliers association, camp site owners association), the press, the local tourism marketing agency, hoteliers and camp site owners and representatives of the public administration. 26

28 The seminar was received very positively, and two work groups have been constituted (hoteliers and camp site owners/managers) which will be following up together with the regional CB on the necessary documentation and criteria requirements. Further seminars are being planned for the autumn Following, a few pictures from the workshop in Bozen, 3 rd April. Some of the participants following a presentation Mrs Diwok explaining the requirements of the U colabel (the seminar was bilingual, German and Italian, since the autonomous region of South Tyrol is officially bilingual and participants were from both Italian and German language) Next steps April 2008: 3 Seminars in Sicily (Islands of Ustica, Pantelleria and Salina) from the 20-24th April, the hoteliers partecipating at the seminars have already been to the first one in March and the workshops in small groups will be used to complete the documentation and solve eventual doubts and problems, in order to be able to finish the application. May 2008: During the last week of May, individual visits will be coordinated with the Sicilian CB to those structures who need further assistance. June 2008: During the international conference coturismo Mediterraneo in Gibilmanna, Sicily an own workshop will be dedicated to the U co-label, with the participation of already certified structures and several international experts. On the 16th of June, a seminar for camp sites will take place in Alessandria (Piemont region). Autumn 2008: Follow-up seminars and assistance in South Tyrol (probably in September) 27

29 5.3. Greece Situation The Greek Competent Body is ASAOS, which is operated by the Ministry of nvironment, Planning and Public Works. The Counsel is composed of 11 persons from several different organisations: the Ministry of nvironment, Land planning and Public Works; the Ministry of Development (Trade Sector and nergy & Technology Sector), the Ministry of Agricultural Development and Food, the General Chemical State Laboratory, the Consuming Organisation, nvironmental Organisations, the Federation of Greek Industries and the Greek General Confederation of Workers. Mr George Stamatiou and Mrs Paraskevi Xenou are the contact persons of the Greek Competent Body. Nevertheless, a few months ago, the tenure of ASAOS members ended and because of the elections for the new counsel have not yet taken place, officially all operations of ASAOS are currently frozen. According to Statistics given by the Greek Competent Body (January 2008) the situation in Greece concerning the colabel for services is as follows: (2003) SUNWING RSORT KALLITHA RHODS (2006) SUNGARDN RHODS HOTL RHODS (2007) SUNWING RSORT MAKRIGIALOS CRT (2007) AGL PALAC HOTL CHALKIDIKI Furthermore, at least two more hotels have applied (Pella Beach Hotel in Chalkidiki and Daphne s Club Hotel Appartments in Xylocastro) and their applications will soon be under evaluation Objectives Co-operation with the Greek Competent Body including the following activities: The main target is to find three businesses (e.g. tourist accommodation services or camp site services) for the U colabel The target area for tourist accommodation services is the island of Crete. Organise one workshop with potential applicants (tourist accommodation services) focusing on hotel-chains or regions. Co-ordinator for Greece: - Mrs. Katerina Amfilochiou, Project Manager, nvironmental Dep., Speed - Mrs. katerina Amfilochiou, Project Manager, nvionm. Dep., Speed - Mrs. Yanna Nikou, Head of nvironmental Department, Speed Status As it was mentioned in the strategy approach proposed for 2008, and after the discussions that took place with Mr. Stamatiou from ASAOS, it was agreed that this year acquisition activities should take place in Crete, as a follow up of the work done there in Nevertheless, this year, it was decided to hold a workshop in the capital of Crete, Heraklion, where many 5 and 4 star hotels are located. Additionally, Heraklion is more centrally located on the island, making it thus more approachable to potential participants. This strategy was 28

30 confirmed in the kick off meeting in Brussels held in mid January and it was then on communicated to Mr. Stamatiou who agreed to it. In mid January 2008, Mrs katerina Amfilochiou participated in the kick off meeting. During the meeting, the acquisition strategy for 2008 was presented and finalised. Upon the return to Greece, Mr. Stamatiou was informed of the decisions taken during the kick off meeting and he agreed to the strategy for As part of the follow up activities for hotels that had expressed interest for ecolabel in the past year, phone calls were made to 4 hoteliers from Crete and one from Xylocastro who had also attended the workshop in Chania. The outcome of these contacts was that only Daphne s club hotel apartments, from Xylocastro, Peloponnese, had gone through with the application. Nevertheless, ASAOS is currently experiencing some administrative problems (as explained above) and therefore applications are not currently being evaluated. Speed, in an attempt to provide support to Mrs Daphne Mavromati (owner of Daphne s club hotel apartments) is currently in discussions with Mr. Stamatiou and Mrs Tryfona (manager of ASAOS) to try and find a solution in order for the application to proceed to the stage of evaluation. Since the workshop for 2008 is scheduled to take place towards the end of September (when tourist season is coming to an end) not many preparations have taken place yet. To this moment some translations are being prepared (a list of ecolabelled hotels and some texts) and the hotel list from last year is being revised Next steps As mentioned previously a workshop is scheduled to take place in Crete, Heraklion, towards the end of September Therefore, preparations for the workshop, that will take place in due time include: Fixing a date and booking a conference room for the workshop Making and sending invitations to all stakeholders potentially interested to attend the workshop Preparation of workshop agenda Preparation of material to be handed out during the workshop (flyer, information leaflet, etc). Personal contacts with stakeholders At the same time, some press work will take place in the local press in an attempt to raise interest of the local community on the matter of ecolabel and make the flower more recognisable. Finally, after the workshop, support will be provided to stakeholders who will express interest to proceed with the U colabel, or who will need supplementary information. 29

31 5.4. Romania Situation A very positive cooperation has been established with the Romanian Association of cotourism, who is interested in promoting the U co-label together with their own certification for sustainable tourism. The mutual support has been declared during a meeting in Moeciu, near Brasov, with the responsibles of the association on the 12 th of December Together with the Romanian CB, efforts are being made in order to establish procedures and support for those structures who in the near future wish to be certified Objectives Co-operation with the Competent Body with following activities: Find a first mover for the U colabel (one tourist accommodation service, one camp site owner) Starting a pilot-process in co-operation with the Competent Body, tourist federations and relevant stakeholders focusing on hotels or regions with high relevance to nature and environment Co-ordinator: Mrs. Dagmar Diwok, Acta, Milan Status A seminar has been organized in Bucharest together with the Romanian Competent Body on the 13th and 14th of March with the support of the TAIX instrument of the DG nlargement focused on transferring experiences and know-how about the application process and marketing strategies for the colabel for the tourism sector to both entrepreneurs and representatives of the public administration. In two days of intense work, success stories from Italy, Ireland and the Czech Republic, together with advice about financing and training were received with interest by the participants. Participants at the TAIX event in Bucharest 30

32 Some of the speakers at the seminar, from the left: Ms Diwok from the co-label marketing expert group, Ms Cosma, director of the Romanian nvironmental Protection Agency, Mr Cadariu from the Romanian Ministry of nvironment, Ms Toma from the Romanian Competent Body and Ms Minestrini from the Italian Competent Body, APAT. Yet another important occasion to know more about the Flower took place in Tulcea, on the Danube Delta, on the 19th and 20th of March, where, in the framework of their initiative Landscape of the Year, the Friends of Nature International had promoted the organization of a seminar for local entrepreneurs and public administration regarding the environmental certification of tourism enterprises. Together with Mr Blumer from the Romanian Association for cotourism, AR, Ms. Diwok coordinated the workshop for more than 30 participants, with concrete information about the certification process for the U co-label, including practical demonstration with a pre-audit in the Hotel Delta where the event took place. Both the audience and the hotel s management were very interested to know about the advantages arising from adopting the Flower criteria and becoming part of the ever growing network of sustainable enterprises and destinations in urope. The successful follow up of the event will be guaranteed by the very positive cooperation with AR, and the Romanian representatives of Friends of Nature international. Mrs. Diwok during the workshop in Delta Hotel in Tulcea 31

33 The participants at the workshop with a document certifying their participation at the training course Next steps June 2008: Follow up meeting and workshop with hoteliers in Tulcea, in order to establish the state of the art of the interested structures Visit together with the Romanian CB at the hotels who by then will have completed the documentation for the application Support to the Romanian CB for the audit and certification process (budget not yet assigned) Seminar for hoteliers on the Black Sea (Mamaia) August/September 2008 (budget not yet assigned) Seminar for hoteliers in the protected area of Ceahlau and in Suceava (budget not yet assigned) Stand at the Tourism fair in Bucharest at the end of September, workshop organized by the Ministry of Tourism at the fair 5.5. Slovenia Situation Sustainable consumption and production patterns are dealt with in the Ministries of: nvironment and Physical Planning; conomic Affairs - Agency for Rational Use of nergy; and Tourism and Small nterprise. Ministry of Agriculture and Forestry and Ministry of Transport and Communications are also involved in resolving these issues. specially the Ministry of the conomy-directorate for Tourism has been taking some steps towards sustainable tourism and is still cooperating with the U colabel. For 2008 several major steps are ongoing: Promotion of the first mover, Terme Snovik Nationwide Conference about Sustainable Tourism, which took place on 15 April 2008 Training workshop for consultants, will take place in May or June 32

34 Objectives Co-operation with the Competent Body including the following activities: Organise one training-workshop or meetings with consultants Support in the implementation to Slovenian Competent Body Co-ordinator: Mr. Rainer Stifter, nergon in close co-operation with Mr. rnst Leitner, G&L Status a. Press Conference at ITB Berlin A major press event took place at ITB Berlin on 5 th of March, 2008 to present ongoing tourism activities of Slovenian Tourism. During this big press conference Terme Snovik was presented as the first Slovenian hotel with the U colabel to important journalists. b. Presentation of the activities for a sustainable uropean Tourism Within the conference Presentation of the activities for a sustainable uropean Tourism a presentation was held about the U flower by Mr. Stifter Rainer. The conference was organised by the ministry of the economy, directorate of tourism. The main goal of the conference was to promote all activities regarding sustainable tourism in Slovenia in Target groups were tourist companies, municipalities, tourist associations, public authorities, schools and media. Slovenia actually invests time and money in activities to promote sustainable tourism. Therefore the U flower was promoted to accommodation owners and hotel chains and to municipalities which want to promote themselves as environmental friendly destination. Mr. Stifter could also help to invite speakers from 2 other flower-accommodations as best practice examples, Terme Snovik and Boutiquehotel Stadthalle. The following organisations attended the conference: tourist companies - managers: 21 tourist companies - other employees: 25 municipalities - Mayors: 9 municipalities - other employees: 13 tourist associations (tourist institutions, regional development agencies...): 36 public sphere (ministries, public agencies): 10+Ministry of econ. (10) schools: 6 newspapers (present during the day): 3 33

35 Rainer Stifter speaking about the U flower Mr. Marjan Hribar, M. Sc. General director, Ministry of the conomy, Directorate for tourism Next steps Participation at the training workshop 5.6. Germany Situation The promotional and acquisition activities in Germany are mainly focusing on camp sites, as the situation for tourist accommodation services was very difficult due to the political situation (competition of the national award scheme Viabono, which is supported strongly by the German Government). The main activities are carried out by cocamping with the aim to find further camp sites applying for the U colabel. Beside this camp site activities Dagmar Diwok is still participating at the LA 21 process in Garmisch Partenkirchen Objectives Co-operation with the German Competent Body (Mr. Löwe, UBA Berlin) with following activities: Find three camp sites to apply for the U colabel Organise one workshop with award ceremony at Campground, Friedrichshafen in January 2008 Presentation of the U colabel at Reisemesse ssen (March 2008) Presentation of the U colabel at Caravan Salon Düsseldorf (August September 2008) Presentation of the U colabel at relevant COCAMPING workshops Co-ordinator: Mr. Marco Walter, COCAMPING Implementation: Mrs. Bianca Hellriegel, COCAMPING 34

36 Status Camp site acquisition Auditing for the U colabel by COCAMPING has been successful up to now as can be seen from the following table. This gives an overview of the businesses and the status of the auditing process: Interested Businesses Proposed date Date of Certification Auditor Project Campingplatz Triangel Basic audition Planned for 2008 BH Marketing IV Further camp sites have expressed their interest and will receive information material. - Strandcamping Wallnau, Fehmarn/D - Freizeit- und Campingpark Tespe, Tespe/D - Inselcamping am See, Waltenhofen/D - Camping Moosbauer, South Tyrol/I - Waldcamping Naturns, South Tyrol/I - Camping Bella Tola, Susten/CH Activities in Garmisch-Partenkirchen Due to the difficult political situation in Garmisch, only this month (April) it will be possible to establish the extent of further activities regarding the U colabel. Ms. Diwok participated at two LA 21 meetings in order to organize a presentation of the U colabel during an event on the weekend from the 25th to the 27th April on environmental issues. In the week after the event, several meetings are planned with stakeholders, tourist marketing responsibles and the public administration, in order to plan the colabel activities for the Ski World Championship Next steps Follow up contacts in co-operation with the Competent Body 5.7. Austria Situation In Austria there is a national colabel with strong criteria and good marketing performance. For both labels Austrian, U the Austrian Federal Ministry for environment is the Competent Body. The U colabel is anchored in all national marketing activities of the Austrian colabel. In our activities 2008 we are still focusing on camp site activities, which we already had contacted end of Two camp sites of this group have been awarded January Due 35

37 to this success and with the help of the manager of this camp site we could convince the whole group to apply for the U colabel. In 2008 a next step in close cooperation with the CB, the Federal Ministry of nvironment, is done by direct mailings, which will be sent to all camp site owners informing about the U colabel. Following, one or two workshops for interested camp site owners will take place Objectives Co-operation with the Competent Body (Federal Ministry of nvironment) with following activities: Find five companies to apply for the U colabel Follow up activities at Campsite Group Salzkammergut Presentation of the U colabel for tourist accommodation services and camp site services at the Ferienmesse 2008 in co-operation with the Federal Ministry of nvironment Acquisition activities towards camp site owners Co-ordinator: Mr. rnst Leitner in close co-operation with Mr. Rainer Stifter Status All activities in Austria started in time: Co-ordination with the Austrian Competent Body (meeting with Mr. Tschulik, Federal Ministry for nvironment), Participation at Vienna Ferienmesse (January 2008) Starting acquisition activities a. Camp site activities In accordance with the Austrian Competent Body we decided to start the activities with a direct mail action to all Camp Site Owners in Austria. This action will be done before seasonal start in May The mail informs about the U colabel scheme, the criteria, the application procedure, fees etc. It is the explicit request for the Federal Ministry of nvironment to inform also about the national ecolabel. We expect sufficient demand for one or two workshops which will be hold in June or in autumn. The province of Styria expressed their interest to support the ongoing activities during a meeting in March b. Acquisition activities in Carinthia In 2007, some hotels in Carinthia achieved the U colabel. Due to our contacts we could motivate further tourist accommodation services for the U colabel. During one day two hotels could be consulted on-site. co-checks revealed minor problems to match the criteria. We hope that both will apply by the end of this year. 36

38 Assisted tourist accommodation services Name Address -mail / Website Description Biohotel- Daberer **** Vital & Spa St. Daniel St. Daniel, Carinthia Halfday eco-ceck on-site Kellerwand Landhaus Mauthen Kötschach- Mauthen Halfday eco-ceck on-site Next steps Follow up all the contacts Direct Mailings to camp sites Workshop with camp sites 5.8. Spain Situation in Spain Spain faces the particular situation that there is a strong commitment from hotel associations towards MAS. Up to the present moment there are four tourist accommodation services certified. In our present activities we are still focusing on the region of Valencia. The local Competent Body gives support to the U colabel activities. The CB proposed to organise an U colabel workshop during the International Fair of tourism in Valencia. Information activities for interested hotels have been planned also for the Region of Madrid Objectives Co-operation with the Competent Body of Valencia (Mr. Joaquín Niclos Ferragut) with following activities: Find one applicant for the U colabel Organise meetings with potential applicants on site (tourist accommodation services and camp site services!) in co-operation with the local Competent Body. Raise the level of recognition among tourism enterprises owner and staff Find interested tourist companies to apply for the U colabel Find co-operation partners in tourist and hotel associations to co-operate in the future and to find applicants Co-ordinator: Mrs. Ana Moreno Avena (Spanish native speaker) in close cooperation with Mr. Joaquin Niclós Ferragut. 37

39 Status U colabel workshop during International Fair of Valencia, 4-5 April, 2008 Within the scope of the 4 th edition of the International Fair of tourism in Valencia (Feria Internacional de Turismo The U colabel marketing team decided to organise a presentation about colabel for tourism to make it more known and to a better position of the colabel in the tourist sector of the Region. This presentation was organised by the Competent Body Joaquin Niclós Ferragut in close co-operation with Ana Moreno from the marketing team. The event took place on Friday afternoon at the beginning of the 3 days International Fair of Tourism in Valencia. The main goal of the presentations were: Presenting the U colabel in detail to relevant stakeholders in local and regional tourism Raise the level of recognition among decision makers in tourism Find interest tourist companies to apply for the U co-label Find co-operation partners in tourist and hotel associations to co-operate in the future and to find applicants We distributed following promotional material (in Spanish language): Where to stay guide for tourist accommodation services colabel brochures Fact sheets for tourist accommodation services Commission decision Give-aways At the colabel presentation are participated approximately 40 hotels, camp site owners and stakeholders, who were informed on the advantages and criteria of the U Flower. The Competent Body Joaquín Niclós and his team (Irene Ferré) spoke about the technical procedure regarding the application. After the meeting some stakeholders showed interest in the application of the colabel for tourism. In the meantime we have taken contact with the interested participant and sent some detailed information. We will furher contact all the participants (hotels and campsites) again to check the interest in an application or other stakeholders to go on by promoting of the colabel in their work. At the second day we have contacted the mean relevant expositors of the fair to give information about the activities of the Competent Body and about the possibility to take more detail information about the colabel. We met the representative organizations of 4 rural houses, 90 hotels, 30 travel agencies and 25 campsites. We offered and planned future activities with the bigger hotel association from Valencia (UHPV, Unión Hotelera Provincia de Valencia) for promoting the participation from its hotels associated by the uropean colabel. 38

40 Description of the Region Valencia Spain is the second tourist target in the World (OMT 2007) after France and before USA. The Valencia Community is situated placed in the Mediterranean littoral. Integrated by the provinces of Alicante, Castellón and Valencia. The Valencia Region is one of the most developed in tourism in Spain. The tourist activity constitutes one of the most relevant sectors for the Valencia economy. This is reflected in the evolution of the tourist Valencia GDP. In the Valencia Community, it has passed of representing 12, 9 % in 2003 to 13, and 8 % in The Valencia Community is the first one of Spain in receipt of interior tourism and the third one as for the foreign tourism. In 2005 more than 23 millions of overnight stays were registered in its territory, 9,5 % of the whole in Spain. In the last years the rural tourism on the zones of interior is experienced a very notable development. Presentation 4 th April 2008, 16:00 19:30 h Programme Welcome, Mr. Jorge Lamparero Lázaro, Director General de Calidad Ambiental, Consellería de Territorio y Vivienda de la Generalitat Valenciana Presentation The criteria and advantages of the U colabel by Ms. Ana Moreno from the U colabel team Presentation The U colabel and application procedure by Mr. Joaquin Niclós Ferragut, Competent Body Valencia and Ms. Irene Ferré. Speaker for the U colabel: Ana Moreno, Pro Sustainability on behalf of the U Commission Title: The U colabel criteria and advantages. Organisation and invitation: The event was organised by the Competent Body Joaquin Niclós Ferragut (Conselleria de Medio Ambiente, nvironmental Department of the Valencian Region), the Conselleria de Turismo (Tourism Department of the Valencian Region) and Ana Moreno (Pro Sustainability). 39

41 Fair of Valencia Location of the U colabel presentation Salón de ventos Mrs. Moreno explains the criteria of the U colabel Competent Body Mr. Niclos during his presentation Mrs. Moreno explains the advantages, marketing and international situation of the U colabel Mrs. Moreno and Competent Body Mr. Niclos 40

42 International Fair of Tourism, 05. April 2008 Result of the workshop 39 persons participated in this workshop. The participants were stakeholders, consultants, representatives of tourist accommodation services and camp sites, tourist association and hotel association. The information about the U colabel was spread for the first time in International Fair of tourism and the participants could get detailed information. Most of the main interest from the questions of the participants concerned the practical implementation of the individual criteria, advantages and costs for going for the flower. After a discussion at the end of the workshop a hotel, a hotel association and a regional organisation for tourism showed interest to get more detailed informations and expert advice for the process to apply the uropean colabel Next steps We had a first step, introduction, through a presentation event at September 2006 together with the Competent Body. They heard for the very first time about colabel on Tourism sector and the administration was presented, like the process to apply. There were some interested enterprises. On the second step, promotion, we visited eight hotels and camp sites to check their compliance label to colabel and to stimulate the application too. We were closed contact with this hotels and campsites. The visited hotels and camp sites keep co-label in mind still, but there is not a final decision to apply yet, because of the cost of the fee and the priority to apply other standards for quality and environment like MAS. That was happened in April In April 2008 we have the beginning of the third step, consolidation, with the promotion on the very big event for international tourism in Valencia at the Fair of Valencia, like a platform to present the colabel. We reach also in this platform other regions from Spain and the mean representatives of this sector with the goal to find the first movers and to establishing from networking between the administration, hotels/camp sites associations, tours operators and hotels and camp sites. We plant more activities to consolidation for this year like a presentation in a rural tourist platform inside the country and a presentation in the next south cost region after Valencia Murcia about colabel. 41

43 Suggestions to improve the participation to uropean colabel for tourism The harmonisation and minimisation of the fees would give better chances for tourism hotels and campsites to apply the U Flower. Particularly hotels and campsites that have MAS in Spain and want to apply for the U Flower should it get for free (or reduced). They do not want to pay more than for MAS. This group is concerns small and medium enterprises. Also for big companies the U Flower fees are too expensive relative to the marketing advantages. Another problem constitutes the major efforts for the application process for SM s. The main problem is the absence of personal resources to control the fulfilling of the criteria on site, due to the effort of time used to control the regular application documents. An idea to improve this situation is the electronically application process, that spends less time to control the application, more efficiency about the date base information and actualisations. This process change can give the administration the chance to have time to control the company on site for the verification of the criteria Czech Republic Situation Marketing promotion activities are supported by using various dissemination channels. In cooperation with the Czech Competent Body (CB) we distribute the brochures, organize seminars and participate at fairs. Ms. Adela Petrova form CB is member of a new task force specialised in U colabel promotion within the Czech Hotel Association. Because of this fact it is possible to disseminate the useful information about the U colabel directly to the managers of hotels. Also the promotion activities focused on best practice of the first ecolabeled hotel in Czech Republic presented by the director of Hotel Adalbert are very useful and help to support the U colabel Objectives Co-operation with the Czech Competent Body with following activities: New acquisition activities for tourist accommodation services and camp sites in the Moravian-Silesian Region -organize one workshop for tourist accommodation services and camp sites in Ostrava in terms of Tourism Fair and regiontour Ostrava in 4.-6.April 2008 Participation in Czech Tourism Fair called Holiday World in Prague Februar 2008 in cooperation with Czech Competent Body. Press and promotion activities 2 articles on support activities of sustainable tourism and U colabel in accommodation services in coordination with CB (publishing on internet or printed magazine). The target is to find two new applicants Status Till this day there are already seven colabel certified accommodation services six hotels and pensions (Hotel Adalbert, Sporthotel Zaton, Hotel Chateau 42

44 Mcely, Pension Jelen, Residence Belgicka and Hotel Irida) and one camp (Autokemp Oaza). The official award of Hotel Irida was on 17 th of March 2008, when the Minister of nvironment Mr. Bursik award this accommodation service. The U colabel was promoted by the team of nviros and also by the CB at the Holiday World Fair, which took place in February Within the Holiday World Fair was presented the U colabel by the director of Hotel Adalbert Mr. Filip Kühnel at the conference. He shared experience with the colabel and best practise of the marketing activities. The participation at Holiday World fair was advertised in Prague newspapers 24 issued on 13 February 2008 and new promotion folder Green hotel was printed by our CB. The information about our fourth Czech seminar at Hotel Atom which took place in Ostrava 10 th of April 2008 was placed at web site of nviros Company ( and also at web site of Cenia (The Czech Competent Body) ( The promotion material about the U colabel for tourist accommodation services and about the seminar at Ostrava was also placed at promotion tent at the BioStyl Fair in May Our promotion was strengthened by our participation at Holiday and Region Fair in Ostrava in 4. April We distributed the folders and promotion material there. The information about the seminar was also issued at catalogue Dovolena (Holiday) especially for the mentioned Fair and was placed at web sites of the Holiday and Region Fair ( The U colabel folder Greener travel with the uropean colabel was translated to Czech language especially for the mentioned seminar at Ostava. Following the fair, the press people become interested in the colabeled hotels and camps so several articles were published for example in the Profit magazine, magazine of Hospodarske newspaper, Mlada Fronta Dnes newspaper, The New York Times Prague newspaper. The article relating to seminar was also prepared by Czech Tourism Company and placed at the web sites on Czech Tourism ( Base on the communication with the CB there are 2 new application forms for tourist accommodation services in the award procedure and our CB is in touch with 2 new interested peoples in the U colabel. U colabel presented by the director of Hotel Adalbert Mr. Filip Kühnel during the Holiday World Participation at Holiday World 43

45 Fourth Czech Seminar on the U co-label The fourth seminar took place on 10 th of April 2008 in Hotel Atom in Ostrava in Moravian-Silesian Region. Ostrava is the largest city in the North Moravia and the administrative centre of the Moravian-Silesian region. There were 11 participants from whom 9 were representatives of hotels, pensions and camp sites. In between all participants were two representatives of Czech Tourism Company. The program was prepared in close co-operation with the CB (the co-label Agency). Participation at the seminar at Ostrava roll up near the entrance Monika Bilkova during her presentation at the seminar at Ostrava The program consisted of: Opening - presenting the aim of the seminar, introduction of the U project for support of U co-label in tourism by Monika Bilkova, nviros co-label award procedure by Mr. Petr Saifríd, CB - co-label Agency, CNIA Presentation of implementation benefits of U co-label in tourist accommodation in by Monika Bilkova, nviros Presentation of requirements for awarding the co-label by Mr. Petr Saifríd, CB - co-label Agency, CNIA The benefits of implementation co-label in tourist accommodations and campsites within U by rnst Leitner, G&L, Austria Discussion Result of the seminar: 1) During the seminar, there were discussed many questions which showed the interest of the participants. The main discussion was regarding the criteria, fees, marketing activities for promotion of U colabel. 2) Representative person of Hotel Aurum from Cerny Dul expressed interest in U colabel. He asked how many percent of interested people fulfilled the criteria and get the U colabel, he wanted to know details of the co-label award procedure, how long does it take, what is responsibility of Competent Body, why the seminar took place at Ostrava. 3) Two participants of Czech Tourism Company asked about specific questions for the article. They were interested in the project for work on implementation of the U co-label and the experience with the process of awarding the co- 44

46 label in the Czech Republic. They were very interested in the U colabel and they would like to cooperate in promotion of U colabel Next steps Follow up relevant contacts of the 4 th Czech seminar (representatives of hotels which showed interest in U colabel) Support the Slovak CB in co-label award procedure and promotion of U colabel Follow up the communication with both Czech and Slovak the Competent Body Carry out the 2 nd seminar in Slovakia at the Hotel fair organized in September Promotion activities in connection with the 2 nd seminar in Slovakia Slovakia Situation The pilot process of supporting the activities relating to the awareness of U colabel and process of sharing experiences with the process of awarding the colabel in the Czech Republic has started last year. The project in Slovak Republic has been focused on the promotion by various dissemination channels. The first seminar on the U colabel took place on 20 th of September 2007 in Banska Bystrica in terms of 10 th hotel fair, the U colabel brochures were translated to Slovak language. Information and the photos have been placed on relevant web sites. The other form of promotion was used by the advertising at the catalogue especially for the exhibition. The information about the seminar was also the main issue of the magazine Cestovatel (The Traveller) on September Objectives Co-operation with the Czech Competent Body with following activities: Organize one workshop for tourist accommodation services and camp sites in Banska Bystrica in terms of Hotel Fair in Banska Bystrica in September Prepare one article to support the promotion of U co-label in Slovakia (publishing on the internet) Prepare necessary report s input The target is to find one applicant Status There was found a first applicant in Slovakia. It is MaMaison Residence Sulekova, Bratislava who expressed the interest of the U co-label in 45

47 connection with the pilot-process of promotion activities last year immediately after the seminar. The MaMaison Residence Sulekova fulfilled all required criteria and so it is the first colabel certification at Slovak Republic. The official award of the MaMaison Residence Sulekova will take place on 15 th of May 2008, when the Minister of nvironment will award this accommodation service Next steps Support the Slovak CB in co-label award procedure and promotion of U colabel Follow up the communication with both Czech and Slovak the Competent Body Carry out the 2 nd seminar in Slovakia at the Hotel fair organized in September Promotion activities in connection with the 2 nd seminar in Slovakia Ireland Situation Ireland s environmental policy is one of the most progressive in urope. In 2005, Fáilte Irland (Irlands Tourism Board) set up an nvironment Unit, whose purpose is to advocate a high quality physical environment for tourism and to promote good environmental practice throughout the tourism sector. A direct outcome of this strategy is the nvironmental Action Plan This Action Plan also takes account of national policy of sustainable development. The Government, under the patronance of the Minister of Sustainability, nvironment and Cultural Heritage, started a public campaign, which is unique in urope. This campaign is called Change ( and is focussing the big challenge to significantly reduce Ireland s greenhouse gas emissions over the coming decades. Partners of this campaign are the Government departmens, Business, Industry and Commerce, NGO s and many stakeholders. Tourism sector is strongly involved and will make efforts to this challenge. Within this campaign the U colabel is also supported Objectives Co-operation with the Competent Body with following activities: Find three applicants for the U colabel Starting active communication with main key stakeholders Try to harmonize with the national ecolabel Green Failte Award Co-ordinator: Mrs. Mary Mulvey in close co-operation with Mr. rnst Leitner Status The initial contacts were set with main stakeholders in November As a direct outcome of these we we were invited to participate in a National nvironmental Conference and could start a serie of eco-checks to potential applicants for the U colabel. 46

48 National nvironmental Conference, 23 rd April 2008 Based on initial contacts of past communication activities the colabel marketing team has been invited to participate in a big conference in Clarion Hotel Liffey Valley, Dublin. The Conference was opened by the Minister of State, Department of nvironment, Heritage & Local Government. Rainer Stifter presented the U colabel scheme and its relevant criteria. One of the speaker was Maurice Bergin, representative of Green Failte Ireland, who presented the strategy of the national ecolabel for the coming years. The most interesting fact related to the statement, that a harmonization with the U Flower will be realized. The highest level of Green Failte Ireland (it comprises four levels from Bronze up to Platinum), the Platinum level, will automatically correspond to the U Flower criteria. National wide U colabel workshop in Crown Plaza Hotel, Dublin, 22 nd April 2008 The co-operation with Green Box (Mrs. Mary Mulvey) and the Competent Body (Mrs. Mary Maddigan) is actually very successful. The U Flower marketing team could present the scheme, the criteria and ongoing marketing activities to most relevant key stakeholders in Ireland s tourism, e.g. representatives of hotel associations. The workshop was supported by Failte Ireland, the National Tourism Development Authority. Beyond relevant tourism stakeholders a lot of interested hotels could follow the presentations. Besides the U colabel agenda two representatives of the national-wide Change campaign were invited and introduced the ongoing activities in sustainable tourism. At the U colabel workshop in Crown Plaza, speakers from the U colabel team and Green Box with representatives from Clarian Hotel, Bush Hotel and Mill Park. 47

49 On-site consulting with three applicants In three days following tourist accommodations were preinspected by a on-site visit across Ireland. Assisted tourist accommodation services Name Address -mail / Website Description Clarion Hotel Sligo Clarion Road, Sligo m Halfday eco-ceck on-site The Bush Hotel The Mill Park Donegal Carrick-on-Shannon Halfday eco-ceck on-site Donegal Halfday eco-ceck on-site Co-operations Co-operation with both the Competent Body as well as with the Failte Tourism is good. Both organisations are supporting the ongoing activities Next steps Follow-up the contact with Green Failte Awards Support the three applicants France Situation Based on a commitment with the French Competent Body we decided to start again activities in France. It is planned to organise a conference for key stakeholders (tourist federations, hotels etc.) and relevant hotel owners. Actually in France there are 12 tourist accommodations with the U colabel. There is also existing a national ecolabel called La Clef Verte (Green Key) which strongly competes with the U colabel as it is popular in France. The 2007 award list of La Clef Verte comprises 234 accommodations (199 campings, 21 hotels, 14 B&B and guest houses). A cooperation with this label could be helpful for the Flower (in other countries there are existing many fruitful cooperations between the U colabel and national labels). Some activities towards cooperation have been carried out in Unfortunately, a commitment could not be achieved up to now Objectives Co-operation with the French Competent Body with following activities: Starting a pilot-project in co-operation with the Competent Body focusing on French Riviera Organise one workshop and find three applicants Co-ordinator: Mr. Philippe Rouen, in close co-operation with Mr. rnst Leitner, G&L 48

50 Status Philippe Rouen, Afnor-Afnaq, asked several French Departements to cooperate with the U colabel. From the Destination French Riviera he received a positive signal by the local hotel associations. The U colabel Conference and on site visits for interested companies is scheduled in June or beginning of October. The organization of the conference as well as the on-site visits will be supported by a local consultant Next step Organise a workshop in French Riviera On-site ecochecks 49

51 6. U wide activities 6.1. Tour Operators Contacts to tour operators are existing for some years. In 2008 we started to promote destination activities. One of the strategy is to set up environmentally friendly travel packages with overnight stays in U colabel accommodations. To be successful in future it is necessary that in targeted destinations more than a few ecolabelled hotels are available. We will follow-up the activities in the second half of year Chains (hotels, campsites) Co-operation with Corinthia Hotels International Initial contacts were established with the luxury hotel chain Corinthia. The idea of the executive co-ordinator of the group, Mr. Alfred Quintano, was to implement the U colabel criteria in some of the hotels and to identify if the flower could be a label to follow. In a first step two of the Corinthia hotels in Malta obtained the co Certification level given by the MTA or Malta Tourism Authority. This they did together with some eight other major hotels in Malta. The local co Certification process of MTA is very similar to the U colabel. The MTA director on this scheme (Mr. Mario Attard) informed us that they are working on a mechanism to give joint certification, that is, local Tourism Authority and U colabel. Also, the consultants of MTA are the same as those of the Malta Standards Authority who are responsible for the colabel. The name is ADI Associates (Mr. Adrian Mallia). On the basis of these developments Corinthia will decide in the future to go for the flower as well. In 2008 we had again contact to the group. Unfortunately, Mr. Quintano left the Group and we will try to set up a new contact with the new executive manager Co-operation with Rezidoor Group During the National nvironmental Conference in Dublin, 23 rd April, we could again meet Sarah Rooney, Responsible Business Manager, from Rezidoor Group. She told us that the most hotels faces problems to fulfill some relevant criteria: 22 % electricity from renewable sources Disposable products, e.g. one-portion such as shampoos.. Actually it is still the interest to promote the U colabel at their hotels, but it is up to the hotel to apply for the U colabel or the national label. 50

52 Czech activities During the third Czech seminar, which took place on 15 May 2007 in Žerotín Palace in Valašské Mezi í, interest in the U colabel has arisen from a representative of Slovak accommodation services (from the international hotel Mamaison). For him the reason of interest was that the Czech Residence Belgicka applied for the U colabel in January 2007 and as they are in the same group, they are looking at the U colabel benefits, so the whole group could have the U colabel in the future. For more info about the group see chapter Czech Republic and the Web-site: At ITB Berlin March 2008 we could achieve a fruitful contact to the marketing director of Mamaison Group who promised to further support the U colabel. We will further promote activities at Mamaison Group in Other activities During our activities in Berlin, ITB 2007 we got a promising contact to Deltanet-Travel in Greece, which showed interest in the information workshop in Crete (October 2007). The manager agreed to inform the partner hotels in order to participate in this event. In 2008 we had again contact to the group and got the promise for further support regarding the ongoing activities in Heraklion, Crete, September Cross Marketing activities In the first four months 2008 no relevant activities were carried out Networking As part of the communication target it is important to set up a wide network of key partners who have to be contacted regularly about the U colabel. Main partners are: Competent Bodies in all Member States Consultants Tourist federations and associations Country activities outside U Member States, e.g. Switzerland, Poland Personal contacts are set by all partners during meetings and fairs: Switzerland; contact to camp site owners at Campground and to hoteliers at ITB Berlin Poland: meeting with Polish CB in Warsaw to discuss ongoing activities towards tourist accommodation services Hungary: meeting with Vilma ri, Center for nvironmental Studies We promised to offer suppport to CB s and relevant stakeholders so far it is possible with our means. 51

53 7. Task List Task Number and Title Start month nd month Actions Deliverables U-wide activities 6.1 Identify interested parties for targeted information about U co-label for tourism services Collection of data and analysis of target groups Result: List of stakeholders is continuously growing 6.2 Development of a marketing plan Strategy and plan to increase awareness and to win applicants Result: Marketing activities fixed including dates of fairs; Promotional materials produced and updated continuously Data base 6.3 Development of information tools (see below) (see below) Adaption of a new Content Management System Result: is available since ITB Berlin in March Continous updating with activities New information folders (destination folders) as pdf for weg, small items for fairs, only in nglish Result: all the ongoing activities are available few days after the events Production of brochures Result: available for IT, IRL, CR, GR, FR, S, G, AT Some editions available in G, CZ Implementation concept with schedule and milestones Launch of a new scheme New information is continously available Digitally produced for ITB Berlin, Ostrava, Valencia, Dublin, Bozen ach 100 items 52

54 6.3.4 New Infofolder for camp site services Presentation of ecolabelled camp site services Result: in progress, be published end May nveloppes For presentations and press-activites enveloppes have been produced 6.4 Acquisition of hotel chains (head offices) and camp-sites 6.5 Acquisition of tour operators, hotel associations, tourist federations 6.6 Presentation of the U colabel for tourist accommodation services at important fairs Result: produced and in use Get contact to key stake holders of major chains Result: at present five contacts to hotel chains: Corinthian, Mamaison, Deta Net Travel, Rezidoor Group, Camp Site Group Salzkammergut Get contact to important tour operators etc. Result: at present contact to national TO s in AT Participation at fairs (ITB, Wiener Ferienmesse, Reisemesse ssen, Reisepavillon Hannover, CMT Stuttgart, Campground Friedrichshafen) ITB with a stand! Result: main fairs successfully participated 6.7 Cross-marketing Get a partner for the promotion of the U colabel (win-win-strategy) Result: ongoing 6.8 Networking activities Get partners as multipliers Result: Contact to all relevant CBs 53 1,000 items printed 250 items At least 5 presentationmeetings At least 5 main contacts Reports Number of contacts Number of contacts

55 National activities 6.9 Pilot acquisition in targeted area in close co-operation with CB s Acquisition activities in Italy in targeted areas in Sicily & South Tyrol Result: Workshop in Sicily and Alto Adige /South Tyrol Acquisition activities in Greece in targeted areas in Crete, Heraklion Result: workshop in progress, will take place end September 2008 Acquisition activities in Spain Target area: Region of Madrid, Valencia Result: participation in nvironmental Conference in Valencia Acquisition activities in Ireland Result: organisation of one workshop with key stakeholders, Participation at National nvironmental Conference, Three eco-checks with applicants Acquisition activities in Slovenia Result: Co-operation activity with Federal Ministry for Tourism, one big press Conference, participation at National Conference Acquisition activities in Germany Result: acquisition activities in Baden-Württemberg, Bavaria 54 One-to-one meetings or workshop Follow-up 2007 One acquisition workshop with one-toone meetings Follow-up contacts 2007 One presentation workshop with one-toone meetings Follow-up contacts 2007 One acquisition workshop or one-to-one meetings One presentation workshop with consultants one-to-one meetings

56 Acquisition activities in Austria Camp site activities Result: meetings, ongoing process Acquisition in Czech Republic Result: fourth Czech seminar in Ostrava Starting a pilot process in Slovak Republic Result: workshop will take place in October Starting a pilot process in Romania Result: ongoing activities Starting a pilot process in Hungary Scheduled in 2006, 2007 Result: successful application of company in April 2008! 6.10 Press relations articles in main countries Results: media-relations in Germany, Austria, Ireland 6.11 Commission meetings and reports meetings (commission) interim and final report Results: kick-off meeting 55 Two presentation workshops One acquisition workshop, one-to-one meetings with three companies One acquisition workshop, one-to-one meetings with three companies One workshop with key stakeholders and hoteliers collection of clippings interim and final report

57 8. Schedule Tasks Identify interested parties for targeted information about U colabel for tourist accomm. services Development of a marketing plan Development of information tools / CMS Updating Marketing Website Destination brochures Camp Site poster nveloppes Acquisition of hotel chains Acquisition of Tour Operators Presentation of the U colabel for tourist accommodation services Cross-Marketing activities Networking activities Pilot Acquisition in targeted countries Press Relations Commission meetings and reporting

58 9. Annex Checklists: Guest Information, nvironmental Policy, Staff Training nveloppes Destination folders IRL, CZ, S, GR, FR, IT 57

59 T U R O P H A N TH UROPAN COLABL C O L A B L CHCKLIST GUST INFORMATION The following contents have to be summarised in a guest information which is given to every guest during check in or provided in every room: nvironmental policy and main activities of the tourist accommodation service to reduce negative environmental effects Information about non smoking areas / Non smoking policy Bicycle rental possibilities Information on the uropean co-label (what it is, what it means, why the organisation participates) and motivate guest to support activities Information on biological diversity and activities to protect the environment around the hotel Closing windows in case heating or air condition is switched on Switch off lights when leaving the room Save water Dispose waste in waste bins and not in toilets Inform staff in case of leaks or obvious losses Information, that towels and sheets will be changed once (or twice) a week or on request because of enormous quantities of detergents Separate waste and use waste bins for different waste types (and information where waste bins are available) Information about arrival with public transport (this information should be also on the internet) Information about public transport on site and in the region Inviting guest to take public transport to see attractions in the area Compliance and improvement proposals for environmental behaviour should be directed to Mr. / Mrs. Invite guest to support environmental friendly behaviour of the hotel Information about hardness of water and invite to use only the necessary quantity of washing powder

60 T U R O P H A N TH UROPAN COLABL C O L A B L CHCKLIST NVIRONMNTAL POLICY The environmental policy of the tourist accommodation service should be a general statement about the most important guidelines to protect the environment. As a minimum, the following areas should be covered: Self commitment, to protect environment and to act in an environmental consciousness way Strategic principles and main goals (e.g. to minimise negative environmental effects while running the service, continuously train staff to act in a environmental consciousness way, continuous monitoring of energy, water and waste, waste minimisation and waste separation, to continuously work on improved quality and environmental behaviour, to implement improvement proposals by guests) Overview about roles and responsibilities in an environmental management system (Name and contact of environmental manager, waste manager, responsible for legal compliance.) Self commitment to continuously improve the environmental situation Self commitment to audit the activities once a year and to implement improvement activities Actively involve all staff, train and inform them

61 T U R O P H A N TH UROPAN COLABL C O L A B L CHCKLIST STAFF TRAINING Training plan to be developed including the following topics Information on the uropean co-label, criteria and the activities to implement it in the organisation Check daily, if leaks are visible and which activities to take in case of leaks (e.g. inform responsible maintenance manager) Change of towels and sheets once or twice a week or on request by guest Watering garden only in the morning or the evening Use only quantity of detergents which correspond to water and which is described on package (list of all detergents and their usage in an overview) Clean cooling equipment regularly and open refrigerators only short and when necessary

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66 NAM SHORT DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX ARD NA BRATHA 6 bedroom Guest house and Restaurant within walking distance to Donegal Town. info@ardnabreatha.com Drumrooske Middle, Donegal Town, Co. tel: fax: ARD NAHOO xperience a transformative few days of rest and relaxation in one of our cocabins. info@ardnahoo.com Mullagh, Dromahaire, Co. Leitrim tel: BRSY CNTR Stay in an unspoilt rural environment, meet with the local community and unwind in the tranquility of Cashelard. breesycentre@eircom.net Cashelard, Ballyshannon, Co. Donegal tel: fax: HILL VIW LODG HAZLFORT HOUS A beautiful Dormer Bungalow with adjoining conservatory, situated between Sligo and Boyle. Offering you a home from home and a friendly welcome in 3/4 star quality houses. hillview@wattleweb.com hillview Bea1@eircom.net Drumfin, Boyle, Co. Sligo Newton House, Lissahully, Ballyshannon, Co. Donegal tel: tel: +353 (0) fax: +353 (0) OMAGH HOSTL Imagine driving down a long country lane, with flowery banks and ancient hedges, into a place that feels like home. marella.fyffe@btopenworld.com Marella Fyffe 9A Waterworks Road BT79 7JS Omagh Co Tyrone tel: +44(0) TH OAKS B&B A country home set in beautiful North Leitrim in peaceful surroundings on a working farm. theoaksbb@o2.ie Gortnaderry Kiltyclogher Co.Leitrim tel: +353 (0) CLANCY S OF GLNFARN For the energetic outdoor type, with amenities such as: fishing, hill walking, golfing, cycling and caving. info@clancysofglenfarne.com Glenfarne, Co. Leitrim tel: +353 (0) fax: +353 (0) ARCH HOUS CORRALA ACTIVITY CNTR LITTL CROM COTTAGS We have won many awards for accommodation, breakfasts, food and tourism development. Offering self catering holidays, with or without activities for all the family, all ages and abilities. Two charming self catering cottages on the shores of Lough rne in the heart of the beautiful Co Fermanagh countryside. tullyguest60@hotmail.com info@activityireland.com info@littlecromcottages.com Tullyhona Florencecourt Co.Fermanagh 162 Lattone Road Belcoo BT93 5DZ Co Fermanagh Newtownbutler Co. Fermanagh Northern Ireland tel: tel: fax: Imprint: Owner, ditor: uropean Commission, DG nvironment, Brussels; Production: G&L Vienna; Text parts taken from GreenBox brochures. Photo copyrights: GreenBox, Failtetourism Ireland, U colabel-hotels; March 2008

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68 Tourist accommodation services with the U colabel in France NAM/RGION DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX LS ORANGRIS Poitou-Charentes House with charm in Poitou-Charentes, magnificent mansion of the 18th Century orangeries@wanadoo.fr 12, avenue du docteur dupont Lussac-Les-Château tel.: fax: BST WSTRN PRMIR - RGNT S GARDN HOTL Paris Typical French Hotel, built by Napoleon III. Close to the Arc de Triomphe and the Champs-lysees hotel.regents.garden@ wanadoo.fr com 6 rue Pierre Demours Paris tel.: fax: BST WSTRN LS CAPITOULS Midi Pyrénées Grand hotel in the heart of Toulouse, ideal for business and cultural stays contact@hotel-capitouls. com 29 allées Jean Jaurès Toulouse tel.: fax: BST WSTRN NIMOTL LA BRANDAD Languedoc-Roussillon Nimotel is in the meeting point of three regions: Provence, Camargue and Cevennes contact@nimotel.com Parc Hôtelier - Ville Active 152 Rue Claude de Nicolas Ledoux Nimes tel.: fax: BST WSTRN LA MARINA Provence-Alpes- Côtes d Azur Modern Marina hotel in the French Riviera for private and business events hotel@bestwestern-lamarina.com Port Santa Lucia Saint Raphael tel.: fax: BST WSTRN MONOPOL MTROPOL lsaß Close to the TGV-train station, located right in the heart of the cultural metropolis in Strasbourg infos@bw-monopole.com 16 Rue Kuhn Straßburg tel.: fax: CLUB MD OPIO Provence-Alpes- Côtes d Azur Club resort in harmony with the Provençal nature, 9-hole compact golf course, Club Med-Spa delachezemurel@yahoo.fr Domaine de la tour Chemin de la tourreviste Opio tel.: DOMAIN D LA PLAG Languedoc-Roussillon Holiday hotel at the magnificent, 4 km long, sandy beach of Valras, ideal for family holidays info@revevalras.com 15 avenue des lysées Valras Plage tel.: fax: HOSTLLRI BLANCH D CASTILL Île-de-France Traditional hotel with a stone facade at the center of Dourdan, near the medieval fortress info@revedourdan.com 4 Rue Demetz Dourdan tel.: fax: LA PROUS Pays de la Loire Traditional city hotel in contemporary architecture in the heart of the city of Nantes direction-hotel-laperouse@ wanadoo.fr Cours des Cinquante Otages 3, allée Duquesne Nantes tel.: fax: LS TOURLLS Picardie Family hotel with a panoramic view of the Atlantic lestourelles@nhgroupe. com Rue Pierre Guerlain, Le Crotoy tel.: fax: DOMAIN DU CHATAU Poitou-Charentes Near La Rochelle and Ile de Ré, wonderfully in a large park pvitali@residever.com 123 Avenue du Clavier Lagord - La Rochelle tel.: fax: Imprint: ditor: U Commission, DG nv., Brussels; Data: Production: G&L Vienna; Photocopyrights: U colabelled tourist business, March 2008

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70 Tourist accommodation services with the U colabel in Czech Republic NAM/RGION DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX HOTL ADALBRT City of Prague Located on the grounds of the Brevnov monastery, one of the oldest Benedictine monasteries in CZ recepce@hoteladalbert.cz Marketsta 28/ Prague tel.: fax: CHATAU MCLY Central Bohemia xtravagant luxuryhotel, northeastern of Prague, magnificent located in the forests of Saint Georg chateau@chateaumcely.com Mcely Mcely tel.: fax: SPORTHOTL ZATON South Bohemia Family sporthotel in a quiet and friendly atmosphere, enjoy manifold excursions info@sporthotel-zaton.cz Zatonske Dvory Vetrny u Ceskeho Krumlova tel.: fax: RSIDNC BLGICKA City of Prague Modern luxury cityhotel, ideal for leisure and businessstays in Prague belgicka@mamaison.com Belgicka Prague 2 tel.: fax: Quelle: T H U R O P A N The U colabel: A credible sign of environmental excellence! More and more people would like to spend unforgettable holidays in respect of the environment. Tourist accommodation services as well as camp site services with the U colabel care for your wellbeing by matching highest environmental and quality standards. C O L A B L During arrival you can save CO2-emissions, by preferring the train. Most of the eco-labelled accommodations will organise a pick-up service from the neareast train station. During your stay you will be served with regional as well as organic food. Due to their short delivery distance they turn out fresher and healthier than traditional products. A very low environmental impact at your holiday domicil will be achieved by extensive water- and energy and savings, reduction of waste and favours the use of renewable resources which are less harzardous to the environment. njoy your holiday by staying in an environmentally-friendly tourist accommodation! Imprint: ditor: uropean Commission, DG nvironment, Brussels; Production: G&L Vienna; Photocopyrights: co-labelled tourist businesses, MV-Verlag, agrarfoto.com; March 2008

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72 Tourist accommodation services with the U colabel in Spain NAM/RGION DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX MAS FUSLLS Catalunia Family hotel near the sea and the mountains ecoturisme@masfuselles. com Masfuselles, s/n, 17844, Cornella del Terri, Girona tel.: fax: SUNWING RSORT & SPA ARGUINGUIN Gran Canaria Family resort hotel in Gran Canaria tomas.massanet@sunwing. net Carretera General del Sur, km 68.2, 3520 Arguineguin tel.: fax: SUNWING RSORT & SPA BOUGANVILLA Mallorca Large resort in Cala Bona on the east coast of Mallorca, many facilities for kids anders.glemne@sunwing.net CRRT. Costa de los pinos S/N Cala Bona-Son Severa-Mallorca tel.: fax: SUNWING RSORT FANAB Teneriffa Modern family resort hotel in the well-known holiday centre Playa de las Américas anders.glemne@sunwing.net C/Londres Adeje tel.: fax: Quelle: T H U R O P A N The U colabel: A credible sign of environmental excellence! More and more people would like to spend unforgettable holidays in respect of the environment. Tourist accommodation services as well as camp site services with the U colabel care for your wellbeing by matching highest environmental and quality standards. C O L A B L During arrival you can save CO2-emissions, by preferring the train. Most of the eco-labelled accommodations will organise a pick-up service from the neareast train station. During your stay you will be served with regional as well as organic food. Due to their short delivery distance they turn out fresher and healthier than traditional products. A very low environmental impact at your holiday domicil will be achieved by extensive water- and energy and savings, reduction of waste and favours the use of renewable resources which are less harzardous to the environment. njoy your holiday by staying in an environmentally-friendly tourist accommodation! Imprint: ditor: uropean Commission, DG nvironment, Brussels; Production: G&L Vienna; Photocopyrights: co-labelled tourist businesses, MV-Verlag, agrarfoto.com; March 2008

73 GRC CYPRUS MALTA Greener travel with the uropean colabel The uropean colabel for tourist accommodation services in Greece, Cyprus, Malta U R O P H A T N C O L A B L njoy your holiday and care for the environment!

74 Tourist accommodation services with the U colabel in Greece, Cyprus, Malta NAM/RGION DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX SUNWING RSORT KALLITHA Dodokanes Family resort hotel in Rhodes focussing mainly to children ion.gonos@sunwing.net P.O. Box 07 Kallithea Avenue km Rhodos tel.: fax: SUNGARDN RHODS Dodokanes Family resort hotel in Rhodos, ideal for families with children ion.gonos@sunwing.net P.O. Box 07 Kallithea Avenue km Rhodos tel.: fax: SUNWING RSORT MAKRIGIALOS Crete Family resort hotel in Crete, ideal for families with children ion.gonos@sunwing.net P.O. Box 07 Kallithea Avenue km Rhodos tel.: fax: AGLSPALAC Chalkidiki xtravagant spa hotel with a unique flair, near the mountain of Athos fb@eaglespalace.gr Skala Neon Rodon , Ouranoupoli Chalkidikis tel.: fax: C SUNWING HOTL (SANDY BAY RSORT) Relaxing at the beautiful Island of Cyprus between Cypress and palm trees. louis.misseris@sunwing.net 75 Nisi Av. P.O. Box Ayia Napa tel: fax: HOTL HILTON One of the tophotels with high standard, 294 luxurious rooms reservations.malta@hilton.com Portomaso, St. Julians, Malta PTM 01 tel: fax: Quelle: The U colabel: A credible sign of environmental excellence! T H U R O P A N More and more people would like to spend unforgettable holidays in respect of the environment. Tourist accommodation services as well as camp site services with the U colabel care for your wellbeing by matching highest environmental and quality standards. C O L A B L During arrival you can save CO2-emissions, by preferring the train. Most of the eco-labelled accommodations will organise a pick-up service from the neareast train station. During your stay you will be served with regional as well as organic food. Due to their short delivery distance they turn out fresher and healthier than traditional products. A very low environmental impact at your holiday domicil will be achieved by extensive water- and energy and savings, reduction of waste and favours the use of renewable resources which are less harzardous to the environment. njoy your holiday by staying in an environmentally-friendly tourist accommodation! Imprint: ditor: uropean Commission, DG nvironment, Brussels; Production: G&L Vienna; Photocopyrights: co-labelled tourist businesses, MV-Verlag, agrarfoto.com; March 2008

75 T N ITALY Greener travel with the uropean colabel The uropean colabel for tourist accommodation service in Italy U R O P H A C O L A B L njoy your holiday and care for the environment!

76 Tourist accommodations with the U colabel in Italy NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX AGRITURISMO BIO FARM CUCCHÈ The farm covers 75 hectares, near archaeological sites and a few minutes from the sea Cala Gonne. giuspatteri@libero.it sardegna/nuoro/index.php Località Cucchè Agro di Dorgali (Nu) tel: fax: AGRITURISMO CÀ DÈ GATTI legant 11th Century country house located close to the city center, but surrounded by nature in the outskirts of Faenza. cadegatti@libero.it Via Roncona 1 Loc. S. tel: Mamante in Oriolo Faenza fax: Ravenna AGRITURISMO CASCINA MARTINA Typical stone-built farmstead situated in a hilly area about 460m above sea level. cascinamartina@yahoo.it Località Martina III n.12, Dogliani (CUNO) tel: AGRITURISMO CASCINA VILLA Relaxing holidays for families with B&B - accommodation. info@cascinavilla.it Cascina Villa di Maggiora Via Santa Caterina n Rocca D arazzo tel: AGRITURISMO GRPPABOVI Lovely located in the Tuscany, the heart of Italy info@greppabovi.it Loc. Pietratonda tel: Paganico (Grosseto) fax : AGRITURISMO MASO CORRADINI Recently opened and constructed, farm hut Corradini is located quiet and sunny in the heart of the Dolomites. info@agriturismocorradini.it Via Milano Castello di Fiemme (TN) tel: fax: AGRITURISMO MASSRIA ANGIULLI Antique farm surrounded by vineyards, located between Putignano and Gioia del Colle giamoro@libero.it Via Vecchia per Turi C. da Conforti Putignano (Bari) tel: fax: ALBRGO ALPINO Perfect holidays for mountain lovers in a unique surrounding info@hotelalpino.it Via Passo Rolle, San Martino di Castrozza tel: fax : ALBRGO CRVO Situated in a panoramic position in Piazza di Cappella, just a fiew meters from the lake and from Forte Belvedere info@albergocervolavarone.it Piazza Milano, Lavarone (Trento) tel: fax : ALBRGO LA FONTANLLA Spend the holidays and enjoy days of happiness and harmony in a familiar environment. direzione@hotelfontanella.it Via Dolomiti di Brenta n Madonna di Campiglio (TN) tel: fax: ALBRGO LA GROTTA Here you find relaxing holidays in the magnificient info@hotellagrotta.com Val di Fassa, also starting point for excursions in the mountains Via Soraporta, Vigo di Fassa (Trento) tel: fax:

77 NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX ALBRGO PIDIBOSCO Traditional hotel in Val di Fassa, perfect place to discover the Dolomites Strada de Sort n Moena (Trento) tel: +39 (0462) fax: +39 (0462) ALBRGO SGGIOVIA FOLGORIA Hotel Seggiovia wel-comes you if you like white snow powder in the winter. info@seggiovia.com Frazione Francolini, Folgaria (Trento) tel: fax: ALP HOTL TALLR Alpine style chalets, with info@hoteltaller.it personal, comfortable and romantic atmosphere Via del Roccolo, Folgarida (TN) tel: fax : ANTICO CASAL DI MONT GUALANDRO Historic noble country residence from the 18th century info@anticocasale.it Via Montecchio Tuoro sul Trasimeno tel: fax: ASTORIA PARK HOTL Close to the centre of Riva del Garda, located in a info@astoriaparkhotel.it Mediterranean vegetation with background of high mountains Viale Trento Riva del Garda (Trento) tel: fax : ATTICO TURATI Located in Via Turati just a short walk from the train station. luca_molinas@fastwebnet.it Via Turati, Roma tel: fax: AZINDA IL DUCHSCO Breathe in the fragance of the Maremma Natural park. info@ilduchesco.it Via Provinciale 59 29, 58010, Alberese (Grosseto) tel: fax: B & B AL GHIRO Quiet, pleasant and panoramic location in the country of Pedersano. info@alghiro.it Loc. Fratta Rolfa Pedersano Villalagarina (TN) tel: fax: B & B AL PICCOLO BARUS Perfect located near to beautiful lakes, high mountains in Trentino. alpiccolobarus@virgilio.it it/beb_dettagli Via Brugoli, 14 A Brentonico (TN) tel: B & B CAPPLR Completely located in a green area near the town franca_alberti@virgilio.it of Tione, perfect to reach digilander.libero.it/bbcappeler famous tourist destinations as Madonna di Campiglio. Località Cappeler tel: Tione di Trento (TN) fax: B & B CASA RIZ Be guests In a very cosy house, which is located in the centre of Castello di Fiemme. norberto@alice.it it/beb_dettagli Via Roma, Castello Molina di Fiemme (TN) tel: fax:

78 NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX B & B CRISTINA In the heart of Val di Sole, few minutes from ski area Madonna di Campiglio. info@bedandbreakfastcristina.it Via a la Fosina, Croviana (TN) tel: fax: B & B LA BTULLA Quiet and sunny place, perfect to visit Trentino, Its enrica@la-betulla.com lakes, mountains, vineyards and castles. Via dei Pivi, Sasso di Nogaredo (Trento) tel: fax: B&B DOMUS FLAVIA njoy lovely holidays in Valsugana with panoramic views to the mountains Via per Vetriolo, Levico Terme (Trento) tel: fax: B & B LA CASA DLL BAMBOLL Near the centre of Panchia and close to main attractions in the valley of Fiemme and Fassa. bb.famciuffo@virgilio.it it/beb_dettagli Via Giantrettel n Panchia (TN) tel: fax: B & B MONT TSOBO Monte Tesobo is an old farmstead lovely renovated by the owners. info@montetesobo.it Loc. Tesobbo, 11 Monte di Mezzo Roncegno (TN) tel: fax: B&B BAGLIO CAS COLOMBA The B&B is an old rural farm baglio. A typical late 19th century Trapanese structure. info@casecolomba.com Via Toselli n.183, Buseto Palizzolo - TP tel: B&B BRICCO DL GNRAL The Bricco del Generale is situated on the top of a hill at only a few Km from Asti city. briccodelgenerale@tiscali.it Via Santa Caterina, 21a Rocca D Arazzo (Asti) tel/fax: B&B CASCINA LA GIOIA The B&B Cascina La Gioia is a renovated farmhouse of a holding of 18 hectares. info@cascinalagioia.it Cascina La Gioia Via Cascina La Gioia, Refrancore (AT) tel: fax: B&B IL BOSCO DLL TRRCOTT Besides enjoying the segreteria@ beauty and peace of vineyards and woods you can ilboscodelleterrecotte.it take a course in ceramics. Via Vigne di Spagna, Barge - CN tel: fax: CASA PR FRI CONT ROSSO Located in the historic centre of the medieval town of Avigliana. comuneavigliana@cert.legalmail.it Piazza Conte Rosso Comune di Avigliana (Torino) tel: fax: CAS VISANO BORGO RURAL Farmstead, situated in a green area far from the noise of the city with the production of organic food. nuovavisione@libero.it Via Monte Visano, Brisghella (RA) tel: fax:

79 NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX CNTRO DIDATTICA AMBINTAL Structure built to accommodate students. Its policy is based on environmental education with practical examples. Località Magnola Segonzano (TN) tel: fax: GRAND HOTL MASSRIA SANTA LUCIA The hotel is derived from the rehabilitation of an old farmhouse, a few steps from a sandy beach. info@masseriasantalucia.it S.S. 379 km 23,500 Costa Merlata Ostuni Marina (BR) tel: fax: GRAND HOTL TNUTA MORNO Apulian hospitality with perfect service in a very exclusive hotel info@tenutamoreno.it C.da Moreno Mesagne (Brindisi) tel: fax: HOTL ANCORA Delightful chalet style hotel with a relaxing and wonderful atmosphere in alpine ambience. info@ancora.it Via 9 Novembre, Predazzo (Trento) tel: fax: HOTL ANDS Ideal for unforgettable summer and winter holidays in elegant atmosphere info@hotelandes.com Piazza J. B. Massar n Vigo di Fassa (Trento) tel: fax: HOTL ARCOBALNO The Hotel Arcobaleno is located in the forested green hills of Northern Tuscany, in the town of San Mommè. parkhotelarcobaleno@ gmail.com Via Valdi e Sammommè PISTOIA tel: fax: HOTL BL SOGNO Your free time can be spent between the coffee shop, gaming rooms and restaurants. info@hotelbelsogno.com Via Modena, Rimini - RN tel: fax: HOTL BLLARIVA Very quiet located in the own park, well-kept atmosphere for relaxing holidays info@bellariva.com Via Lungolago, Molveno (TN) tel: fax: HOTL BVRLY Quiet place within walking distance from the info@beverlyhotel.it centre of Pinzolo, situated meter from Pinewood Park. Via Carè Alto, Pinzolo (Trento) tel: fax: HOTL CAMPAGNOLA Just a short walk from the centre of Riva del Garda, on the most breathtaking lake in urope! info@hotelcampagnola.it Via S. Tommaso, Riva del Garda (Trento) tel: fax: HOTL CAPRIC Just 20 minutes from Turin, located in the green and magical natural park of Due Laghi Di Avigliana. info@capricehotel.it Via Pinerolo 1/ Avigliana (TO) tel: fax:

80 NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX HOTL CRISTINA S.A.S. DI ZORDAN ADRIANA C.S. Our rooms are spacious and bright, with modern furniture. Corso San Felice e Fortunato, Vicenza tel: fax: HOTL DIANA Located very close to the wonderful testimony of the Byzantine history. info@hoteldiana.ra.it Via Girolamo Rossi, Ravenna - RA tel: fax: HOTL DOMUS D JANAS - ALBRGO RSIDNZIAL The Hotel Domus De Janas rises to 34 meters from one of the most beautiful beaches of Sardinia. info@domusdejanas.com Viale della Torre Bari Sardo (OG) tel: fax: HOTL GARNÌ AL FRANTOIO njoyable stay, with an unforgettable experience. info@garnìalfrantoio.it Via delle Grazie, 22 Loc. Varignano Arco (TN) tel: fax: HOTL GARNÌ CIMON Ideal place to enjoy a healthy and active holiday. Delightful surprises are awaiting you info@hotelcimon.it Via Fontanelle, Predazzo (Trento) tel: fax: HOTL GARNI DL SOGNO Bio-Hotel providing all conveniences for wellness & beauty, fitness & health schiavon@garnidelsogno.it Via Spinale, Pinzolo (Trento) tel: fax: HOTL GLIS This new construction is designed to meet the needs of the most selective clientele. info@hotelglis.it C.so Lombardia, 42 - tel: San Mauro Torinese fax: TO HOTL GRAN MUGON njoy unforgettable holidays in a very personal atmosphere and discover the lovely mountains info@hotelgranmugon.com Strada de Tamion n Vigo di Fassa tel: fax: HOTL IL MULINO It is the ideal place for gourmets, sportsmen, horse lovers and for those who love to feel free. mulinomattie@libero.it Via Giordani Mattie - TO tel: fax: HOTL IMPRIA Seaside holidays among friends characterized by good cooking and genuine tradition. info@hotelimperia.com Via Doninzetti, Oderzo (TV) tel: fax: HOTL JOLI It is a small family run B&B hotel with a young and friendly atmosphere. info@hoteljolie.it Viale Ma scagni 6/C Riccione - RN tel: fax:

81 NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX HOTL KRISTIANIA Welcome to Val di Pejo, enjoy a Alpine wellness hotel with elegant, refined and well-kept rooms. info@hotelkristiania.it Via San Antonio, Cogolo di Peio (Trento) tel: fax: HOTL LA MADONNINA Hotel Madonnina is the ideal place for the summer or winter holiday to discover the Dolomiti. info@hotelmadonnina.com Via Barbide Soraga tel: fax: HOTL MONZA The recently renovated hotel is in an excellent open info@hotelmonza.it and peaceful location, just metres from the centre of the village. Strada de Val de Senta Maria, Moena (Trento) tel: fax: HOTL PATRIZIA Situated in a sunny scenic position just few minutes from the center. It has spacius recreational facilities. info@hotelpatrizia.tn.it Strada de ven, Moena (Trento) tel: fax: HOTL PIZ GALIN Surrounded by peaks of Brenta Dolomites and Paganella in the lovely village of Andalo. info@pizgalin.it Via Dossi Andalo (TN) tel: fax: HOTL SCOIATTOLO L hotel Scoiattolo is located at a sunny and calm place near the centre. info@hotelscoiattolo.it Via del Moro n Andalo (TN) tel: fax: HOTL SOL Bright and comfortable atmosphere. Care and courtesy are the best ingredients of this hotel hotelsole@hotelsole.com 82 Via Dante Riccione tel: fax: HOTL TNUTA MORNO Very comfortable hotel with 88 exclusive furnished rooms, enjoy Apulian hospitality. info@tenutamoreno.it C.da Moreno Mesagne (Brindisi) tel: fax: HOTL TVINI Trevini Hotel offers all opportunities to spend a vacation unique among nature, welfare and sports. info@hoteltevini.com Frazione Almazzago via della Fantoma, Commezzadura tel: fax: HOTL VILLA ARGNTINA It is the ideal place for gourmets, sportsmen, horse lovers and for those who love to feel free. villaargentina@libero.it Via A. De Gasperi n Riomaggiore - SP tel: fax: HOTL VILLA DI CAMPO Spend pleasant days In the Southern Trentino, in the frame of the Brenta. info@villadicampo.it Frazione Campo Lomaso, Lomaso (TN) tel: fax:

82 NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX HOTL VILLA KOFLR Villa Kofler offers a welcoming and com-fortable atmosphere in Campitello di Fassa, a famous international ski resort. info@hotelvillakofler.it Via Dolomiti, Campitello di Fassa (Trento) tel: fax: L OASI HOTL The hotel is 57 meters high, with the ancient volcano Irveri on its left, beach reachable on foot. loasihotel@tiscali.it Via Garcia Lorca, Cala Gonone (Nuoro) tel: fax: MALGA CIMANA FATTORIA Provides educational and pedagogical offers, with animals accustomed to children. segreteria@comune.villalagarina. tn.it Piazzetta. Scrinzi n Villa Lagarina (TN) tel: fax: NATUR WLLNSS RSORT The Pineta Nature & Wellness Resort has large outdoor spaces where you can spend moments of leisure and relaxation. info@pinetahotels.it Via Santuario Coredo (TN) tel: fax: NURAGH MANNU DI SAL MARIO - AGRITURISMO Family environment in which you rediscover the taste of simple things, the beauty of a wild and unspoiled nature. agr.nuraghemannu@tiscali.it com/ Via La Marmora, 283 Not available Dorgali (NU) tel: fax: PARK HOTL ARCOBALNO Located in the forested green hills of Northern Tuscany, in the town of San Mommè. parkhotelarcobaleno@gmail.com Via Valdi e Sammommè Pistoia tel: fax: PARK HOTL AVISIO S.R.L. Make on foot unforgettable excursions, to horse or info@hotelavisio.it in mountain bike renting free of charge Stradon de Fascia, n Soraga tel: fax: PINTA HOTLS VILLAGGIO ALBRGO The structure has been built in harmony with the surrounding nature. The chalets are situated in a green area. info@pinetahotels.it Via Al Santuario, Coredo (TN) tel: fax: RIFUGIO ALPINO ALP POZZA V. LANCIA Located in the heart of Pasubio, Lancia refuge is ideal for walking in the mountains of Alpe Pozze. paolo.bortoloso@libero.it Via Manci, 57 Trento tel: fax : RIFUGIO ALPINO TOSCA A mountain refuge situated at 1710m above sea level in the Regional Park of Orsiera Rocciavrè. rifugio.toesca@libero.it Pian del Roc, Comune di tel: Bussoleno, Val di Susa - TO 8

83 NAM DSCRIPTION MAIL/INTRNT ADDRSS PHON/FAX RIFUGIO ALPINO DANIL ARLAUD Inside the Natural Park of Gran Bosco di Salbertrand it offers a great opportunity for contact with nature. Via Roma n Salbertrand - TO tel: fax: RIFUGIO ALPINO DON BARBRA Inside the Natural Park of Gran Bosco di Salbertrand it offers a great opportunity for contact with nature. Piandellegorre@libero.it Loc. Colle dei Signori Parco naturale Alta Valle P. tel: Briga Alta RIFUGIO ALPINO PIAN DLL GOR Loc. Certosa Pian delle Nice located mountain hut in marvellous scenery piandellegorre@libero.it tel: Gorre fax: Chiusa di Pesio (CN) RIFUGIO BRTAGNOLI Refuge Bertagnoli lies at an altitude of 1225m on the chain Three Crosses, left of the head of the valley Chiampo. info@venetoagricoltura.org Loc. La Piatta Foresta Demaniale Regionale di Giazza Crespadoro (Vicenza) tel: fax: RIFUGIO SC. MONTI PALLIDI Mountain refuge with tradition and historical value info@montipallidi.it Strada del Sella n Canazei (Trento) tel: fax: RIFUGIO LOCANDA DL SORRISO This mountain refuge is a stopover on the Grande parcalma@tin.it Traversata delle Alpi (GTA)-crossing of the Alps. Fraz. Trinità ntracque - CN tel: fax: RIFUGIO V LANCIA Located in the heart of Pasubio, Lancia refuge is ideal for walking In the mountains of Alpe Pozze. paolo.bortoloso@libero.it Rifugio Alpino Alpe Pozza tel: V. Lancia - Via Manci, 57 - fax: Trento SKI RSIDNC Perfect place for skiing in info@skiresidence.it the amazing mountains of Dolomiti Via Frate Priore, San Martino di Castrozza (Tren tel: fax: SPORT HOTL ROSATTI Surrounded by the extraordinary beauty of our mountains, you will experience an unforgettable and comfortable holiday info@sporthotel.it Via Tonale, Dimaro (Trento) tel: fax:

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85 Our commitment: we save precious drinking water we save energy by many means our energy comes from renewable resources we provide guests with local food we avoid and separate waste our employees support our environmental activities we use less chemical substances we have a clear environmental policy and commitment. 11

86 D The U co-label for tourist accommodation service A credible sign of environmental excellence lectricity from renewable resources nvironmentally oriented and engaged staff Tasty food from local and organic farming Sustainable water-management Limited waste production Active information to guests The U colabel: A credible sign of environmental excellence! A S U M W U L R T O Z P Ä I I C S H C H N More and more people would like to spend unforgettable holidays in respect of the environment. Tourist accommodation services as well as camp site services with the U colabel care for your wellbeing by matching highest environmental and quality standards. During arrival you can save CO2-emissions, by preferring the train. Most of the eco-labelled accommodations will organise a pick-up service from the neareast train station. During your stay you will be served with regional as well as organic food. Due to their short delivery distance they turn out fresher and healthier than traditional products. A very low environmental impact at your holiday domicil will be achieved by extensive water- and energy and savings, reduction of waste and favours the use of renewable resources which are less harzardous to the environment. njoy your holiday by staying in an environmentally-friendly tourist accommodation! Imprint: ditor: uropean Commission, DG nvironment, Brussels; Production: G&L Vienna; Photocopyrights: co-labelled tourist businesses, MV-Verlag, agrarfoto.com, NIT/Vito Arcomano; March 2008