INTERIM-REPORT. EU Eco-Label. for campsite services

Transcription

1 INTERIM-REPORT EU Eco-Label for campsite services Service contract for the development and implementation of a communication and marketing strategy for the European Eco-label for camp site services ENV.G.2/SER/2004/0114r Vienna, October 2005 in co-operation with GÖLLNER & LEITNER (G&L) Werbe- und Verlags GmbH Kundmanngasse 33/8 A-1030 Wien ENERGON Energie- und Umweltmanagement GmbH Jasomirgottstraße 6/7 A-1010 Wien ACTA Associazione Cultura Turismo Ambiente Via Scarlatti 27 I Milano ECOCAMPING e.v. Blarerstr. 56 D Konstanz

2 Interim-Report Service contract for the Development and implementation of a communication and marketing strategy for the European Eco-label for campsite services ENV.G.2/SER/2004/0114r Ernst Leitner, Rainer Stifter Dagmar Diwok, Marco Walter Table of Contents 1. Executive Summary Status report Objectives, Strategy and approach as stated in our proposal Tasks as stated in our proposal Organisational framework Acquisition approach Media relations Promotional material Web-site Power point-presentation Conclusion for the upcoming activities Acquisition of campsites services in Germany Acquisition of campsites services in Austria Situation of acquisition in Italy Stakeholders strategy Marketing-service for EU Eco-label campsites Overview of tasks in detail (Feb Sept. 2005) Preview of the next tasks (October 2005 End of contract) Annex G&L Wien GmbH Page 1-24

3 1. EXECUTIVE SUMMARY The following intermediate report outlines the main activities of the contractor Göllner & Leitner Werbe- und Verlags GmbH from January to October 2005, according to the service contract and confirmed by the EU-Commission. It is the main task to provide and test a strategy to significantly improve the market demand for eco-labelled tourist campsite services in Europe and the general awareness of the new scheme. This service contract should be developed and implemented in close collaboration with the most active Competent Bodies (Austria, Italy, Germany). This strategy and the elaborated approach were agreed at the startup meeting in Brussels on 24 th February 2005 by the European Commission. At the beginning of the communication process the main stakeholders were identified. It is a matter of fact that the acquisition will be only successful if there is continuity in communication. This means setting up a reliable advisory system for applying campsites. In the first step this concerns the national Competent Bodies who are responsible for an active communication towards the interested campsites. It was our approach to give interested camp sites not only basic information on the EU Eco-label but offered them consultancy for the application procedure. We announced it as first five free, meaning that the first five interested campsites will get free support from us on the way to achieve the EU Eco-label in three target areas (Austria, Germany and Italy). The strategy that will be followed is to win these campsites as best practice organisations. They can be presented at public events or at press activities. It is very important to show success stories in practice. Due to national conditions in Austria (there exists the Austrian Eco-label) a harmonization process between the national and the EU Eco-label has been started. The objective is to show that it is possible to get a clear strategy without competition between both labels. At present, both labels are partners at all levels of marketing. This means that the EU Eco-label gets the same marketing support from the Federal Ministry of Environment as the national label. Based on this result it should be clear how it could be possible to meet existing national ecolabels in general. We also achieved good experience with local development activities (e.g. Agenda 21, Charta of Sustainable Tourism for Parks) near to preserve areas which constitutes a good basis for the implementation of the EU Eco-label. Campsites, located in these areas, are highly motivated and would easily comply with the mandatory criteria. Similar experiences we obtained with campsites with EMAS where increased considerations towards the certification with the EU Eco-label have been done. As a main target group we identified tour guides for campsites (such as the ADAC-guide) and representative s organization as the most important stakeholders. Until today only little space was given to Eco-labelled campsites and the environmental situation in tour guides. Further main key players are tourist associations which have to be informed about the efforts to improve sustainability in their regions. We started our contacts to above mentioned key players with direct contacts and at fairs. At the moment nine campsites are certified with the EU Eco-label out of which 5 achieved the EU Eco-label with the support of our team. Four further campsites (one in Austria, one in G&L Wien GmbH Page 2-24

4 Italy, two in Greece) have been advised on the application process, but are not yet audited. Also there are some very interested campsite owners in the EU Eco-label due to the successful event at CAMP GROUND in Germany on the 15 Sept With an increasing number of awarded campsites it will be important to support these organisations with dedicated marketing tools as well as additional materials for European wide presentation. Without a marketing benefit many of the awarded campsites will leave the certification scheme after some years!!! This is a practical experience from other existing schemes. In the long run money has to be spent on these marketing activities at the European wide and national level. G&L Wien GmbH Page 3-24

5 2. STATUS REPORT 2.1. Objectives, Strategy and approach as stated in our proposal In our activities we focused the dissemination of the EU Eco-label as follows: Implementation in Mediterranean countries: Greece, Italy, Note: Greece was not selected initially as target country but in close co-operation with the Competent Body the team member currently supports 2 campsites on the phone! and with s to understand the criteria and pass the application procedure. Implementation in Austria: We have supported 3 campsites which already were awarded at the Camp Ground in Friedrichshafen and we currently support two further campsites to pass the criteria. Implementation in Germany: We supported two German campsites and we co-operate intensively with the German Competent Body to win more applicants. After the successful event in Friedrichshafen at Camp Ground there is a very high interest from campsite owners. Co-operation with European tour guides such as the ADAC to place the awarded camp site and increase the level of recognition. We informed the ADAC after the CAMP GROUND award ceremony on the first movers. It was promised that in the next issue of ADAC-guide the first movers will be identified with the EU Eco-label. Result in brief: We focused our activities on Austria, Germany, Greece and Italy. Moreover we tried to get contact to stakeholders in France, Denmark, the UK. We presented the EU Ecolabel for campsites at a meeting of the Carinthian campsite association, at Mondo Natura in Rimini ( ) and at the Camp Ground in Friedrichshafen ( ). Marketing-objectives are: Pilot-acquisition: Implementation of the EU Eco-label in at least five campsites in the following countries: Austria, Germany and Italy Market-presence: at least one presentation at fairs in Austria, Italy and Germany, meetings to present the EU Eco-label at campsite owners Meetings with major takeholders etc. (at fairs) Result in brief: As it was foreseen we participated at fairs in Germany (Friedrichshafen) and Italy (Rimini). At the fairs we hold presentations and had meetings with stakeholders to promote the EU Ecolabel. As a result we have additional interested campsites in Austria (Camping Berghof, Ossiachersee and Camp Mondseeland), Italy (Campeggio Dolomiti), Greece (Camping Athens and Camping Venezuela). G&L Wien GmbH Page 4-24

6 2.2. Tasks as stated in our proposal (point 6) See next page G&L Wien GmbH Page 5-24

7 Task Number and Title Start month End month Actions Deliverables 6.1 Identify key actors and interested parties for targeted information about EU Eco-label for tourism services Collection of data and analysis of target groups Results: List of stakeholders has been updated continuously 6.2 Development of a marketing plan Strategy and plan to increase awareness and to win applicants Results: Marketing activities fixed including dates of fairs; Promotional materials produced and updated continuously; Data base with key actor contact details Implementation concept with schedule and milestones 6.3 Development of information tools (see below) (see below) Update Add information for campsite services, update with success stories, activity reports etc. Results: Web pages includes information about the EU Eco-label for campsites and will be updated continuously Increasing number of hits Fact sheet Production of fact sheets in English, German and Italian Results: Facts sheets translated and produced in the 3 languages Power Point transparencies The existing PPT transparencies for the EU Eco- Label for tourist accommodation services will be updated with the criteria for campsite services Results: PPT Transparencies available Sticker Produce 6*2000 Sticker for use on Eco-label folders Results: Stickers produced and on the folders 6.4 Press releases Development of articles for press Results: Articles produced in German, Italian printed items (hard copies) PPT transparencies Printed items for use on existing folders Articles Kick off press release when the criteria will Press release when criteria will be officially released Collection of clippings G&L Wien GmbH Page 6-24

8 be officially released Results: Press releases launched Continuous press releases Press releases, direct press contact, 5-10 articles in each target country Results: Press releases launched 6.5 Pilot acquisition contact companies Results: Camping Rosental Roz as the 2 nd European Campsite, Alpencamping Kötschach Mauthen, Camping Mexiko, Camping Elbsee supported to pass the criteria; Currently the following campsites are supported: Camping Berghof (AT), Camping Athens and Camping Venezuela (HE); Camping Dolomiti (IT) 6.6 Presentation of the EU Eco-label for tourist accommodation services at fairs Participation at fairs, events and workshops where key actors and target group can be reached Results: EU Eco-label presented at the Carinthian campsite association meeting in Villach (AT) on (Rainer Stifter and Otto Fichtl from the Austrian VKI); Mondo Natura in Rimini (IT) on and the Camp Ground in Friedrichshafen (DE) on Commission-Meetings and Reporting Initial meetings with the whole team, interim and final meeting with Ernst Leitner or Rainer Stifter Results: Initial meeting hold on Collection of clippings 5-10 applicants each target country Number of target group to be informed about the Eco-label (reports) Commission informed about ongoing activities and results G&L Wien GmbH Page 7-24

9 2.3. Organisational framework To implement all the activities successfully, we defined following work-phases: Schedule for implementation Phases Agenda Timeframe Start-up phase Build-up network, planning Feb. March Presentation phase Presentation and acquisition activities at three important fairs: Mondo Natura, Sept CAMP GROUND, Sept AUSTRO CARAVAN, Oct April 2005 October 2006 Acquisition phase consequent and active acquisition (based on contacts from fairs) October 2005 July 2006 The EU Eco-label marketing-team consists of following member: Internal team Name Function Project tasks Ernst Leitner, G&L Project leader and - manager Strategy and planning, implementation Rainer Stifter, Energon Project manager Market penetration Dagmar Diwok, Acta Project manager Implementation, acquisition Marco Walter, Ecocamping Project manager Implementation, acquisition Stefan Tauchhammer, G&L Project assistant Implementation, web-marketing Ingrid Gassner, G&L Design Grafic-design G&L Wien GmbH Page 8-24

10 2.4. Acquisition approach Our marketing approach is built on the following areas: 1. Identify interested campsites and key actors Identify applicants by direct contacts and use of networks of partner Ecocamping, tourist federations, municipalities, chamber of commerce, NGO's. Identify multipliers and press contacts for direct information. Promote the release of the criteria for campsite services. Create synergies by merge marketing and promotional activities: Marketing support for increase eco-label marketing Material dissemination Co-ordinated presentations Benefit: List of all target groups 2. Enforce targeted acquisition. Develop a system for targeted acquisition including: Campsite services (in regard to environmental issues, natural preserves & national parks, etc.) Tourist federations NGO's Austrian, Italian, German competent body, municipalities Benefit: Informed and eco-label aware target groups 3. Basic Assist in application process. Advise campsites basically in act environmental aware to fulfil the Eco-Label criteria: Identify current baseline Elaborate in co-operation with effected organisation improvement activities Support in application procedure Benefit: Eco-labelled tourist accommodation services G&L Wien GmbH Page 9-24

11 4. Develop best practice examples. Summarise information and promotion activities for: Best practice transfer to other areas Detailed description of implementation process Motivate other campsite services to participate in the application process Benefit: summary report to be used for promotion 2.5.Media relations We started the press activities at the beginning of the fairs as follows: We elaborated a standard press release for all activities Participation at the Carinthian Camping Association in Villach (AT) Press activities at Mondo Natura (Sept. 2005) Press activities at Camp Ground (Sept. 2005) Press activities at Austro Caravan (Oct. 2005) 2.6.Promotional material Fact sheets Close together with Cécile des Abbayes from the EU Eco-label help desk our project team generated the fact sheet for campsites in German and English language. The fact sheets are now available in a redesigned form. They are available as hard copies and downloadable at the web-site. G&L Wien GmbH Page 10-24

12 Image- and acquisition brochure As stated in the proposal we do not produce separate information brochures but do add a sticker on the cover page with the information Also available for campsite services. These folders are available in English, French, Spanish, Italian, Greek and German language. Also available for campsite services! The brochures are available at the help desk, some Competent Bodies, at the EU Commission, at the marketing team and are also downloadable as PDF at our marketing website Where to stay guide On the basis of the success of the Where to stay guide of the Eco-labelled hotels we produced a Where to stay guide in German, English and Italian to present the first European Eco-labelled campsites. The German and Italian version was printed digitally with about 150 items each. The guide was available at Mondo Natura, Rimini, Italy, and Camp Ground, Friedrichshafen, Germany. The next use will be the fair Austro Caravan in Tulln, Austria. It will also be meaningful to have the folders available at all eco-labelled campsites. G&L Wien GmbH Page 11-24

13 Image poster For presenting the EU Eco-label at fairs an info-poster was produced in German, Italian The size of the poster is 70 x 100 cm. A PDF is available at the information web-site Web-site The acquisition web-site provides easy access to reliable information as given in the imagebrochure. The main target group is to satisfy the interested campsite services who want to apply for the EU Eco-label with clear and useful information. At the beginning of the contract we updated regularly following sites Activities: This is the main part where we regularly present all our activities at fairs and success stories from all countries. Download: All our info-material is either available in hard-copy or as PDF download: Where-to-stay-guide ( Italian, German), info-brochures (English, German, Greek, French, Spanish, Italian), product fact sheet (German, English, Italian), application pack/user manual (only available in English by now). G&L Wien GmbH Page 12-24

14 2.8. Power point-presentation Especially during the implementation and acquisition phase a professional Power pointpresentation is a powerful tool for convincing multipliers and potential applicants. Presentations will be successful using this professional Power point files. We pointed out the main facts of the EU Eco-label for campsites and visualised it with figures and pictures. The Power point-file is available in English, German and Italian language (English and German is downloadable at the web-site). G&L Wien GmbH Page 13-24

15 3. CONCLUSION FOR THE UPCOMING ACTIVITIES 3.1. Acquisition of campsites services in Germany After a very successful beginning we will focus in the coming months mainly to find some further applicants. In Germany several potential applicants have been identified during the presentation at CAMP GROUND (see the CAMP GROUND report for details). Ecocamping organises regularly workshops for campsite owners and main stakeholders in camping tourism. The EU Eco-label is in all these workshops presented and announced. Following workshops took place in the past months: Workshops in Germany Title of Event Date Title of presentation Participant number Workshop Marketing Niedersachsen Workshop Marketing Brandenburg Workshop Platzgestaltung Schleswig-Holstein Workshop Sicherheit, Marketing Bodensee Workshop Marketing, Bavaria Conclusions April, 14 th 2005 Marketing 28 Short information about new label, no discussion about February, 24 th 2005 May, 24th 2005 April, 26 th 2005 October, 11 th 2005 Marketing 17 Short information about new label, no discussion about ECOCAMPING News Overview ECOCAMPING activities ECOCAMPING News 29 Information about new label and marketing via ECOCAMPING 13 Information about new label and marketing via ECOCAMPING Not available Short information 3.2.Acquisition of campsites services in Austria Situation at present In Austria two further campsites are on the ways (Oct. 2005). We expect also broad interest during the presentation at Austro Caravan in Tulln on 14 October A detailed description will be found in the final report Presentation workshop in Carinthia On 25 April 2005 we had a presentation of the European Ecolabel for campsites at the Chamber of Commerce Carinthia (Wirtschaftskammer Kärnten) in Villach. Mr. Rainer Stifter (PR Team, Energon) and Mr. Otto Fichtl (VKI on behalf of the Austrian Ministry for Environment) presented the EU Eco-label for campsites to campsite owners in G&L Wien GmbH Page 14-24

16 the Austrian province Carinthia. The event was organised in close co-operation with the Chamber of Commerce. 110 Carinthian campsite owners were invited of which 25 did join the event. Mr. Stifter gave an overview about the European Eco-label for campsites, its strengths and advantages and the criteria. Mr. Fichtl did focus on the application procedure and the costs. Both speakers tried to encourage campsite owners to join the Eco-label initiative, however only one showed high interest for follow up consultancy on the criteria and the application procedure. The other campsite owners agreed to think about the initiative and to inform the marketing team later. The main barrier to join the system is low level of recognition and application fees. In particular negative feed back was given to high application fees and costs for external evaluation. In parallel a press release was launched via the Chamber of Commerce. Unfortunately no press feedback could be collected. 3.3.Situation of acquisition in Italy Campsites ready for certification Camping Dolomiti, Dimaro (Trento) The campsite has supplied complete documentation to the Italian Competent Body (APAT) in July and the inspective visit took place on September 30 th and the campsite was audited successfully. Due to administrative reasons the certification was not yet finished Campsites to be achieved easily Following direct contacts and consulting of campsites which from their characteristics could be able to achieve the Eco-label until the end of 2005 (not considering administrative delays during the application process) are described. These campsites have already been contacted, supplied with information material and visited at least once in a check-up regarding the EUlabel criteria, and are now working on completing the documentation: Name of Camp Site Name of Owner Address Web site Camping Parco Adamello Ivo Beltrami Pinzolo (TN) info@campingparcoa damello.it coadamello.it/ Campeggio Lago Marco Rigatti Lago di Tenno (TN) marcorigatti@virgilio.i di Tenno t Campeggio Monte Brione Alvaro Ferrari Riva del Garda - Lago di Garda ( TN ) campingbrione@riva delgarda.com Campeggio Due Laghi Massimo Oss Levico Terme (TN) duelaghi@camping.it aly/trentino/duelaghi/ Camping Val di Sole Peio (TN) valdisole@camping.it entino/valdisole/ G&L Wien GmbH Page 15-24

17 These campsites are situated in the Northern Italian region of Trentino and have been contacted in the course of several local development activities (agenda 21, charta of sustainable tourism for parks, EMAS). They have all been visited and given the documentation to work with, and are being helped with the compilation of the application forms. In our estimate they are complying with all the mandatory criteria and are able to reach a sufficient number of points in the optional section for certification. They offer also an interesting spectrum of different climatic and touristic situations, as they are situated both in typical summer holiday areas like the Garda Lake, Ski resorts like Pinzolo and Dimaro and seasonally not bound mountain and thermal locations like Levico and Peio. The experience made during their certification process will be very useful for further applicants Acquisition potential for the near future Other direct contacts which might lead to certification of campsites in the near future: Meetings with Sogesca ( an Italian consultancy firm, which has developed the Manifesto ambientale ( certifying 21 campsites in northern Italy ISO Further meetings are planned in order to develop a strategy where local labels form a stepping stone towards the EU Eco-label. At least part of the Manifesto-Campsites should reach the certification with the EU-Label. For November, a workshop has been planned in Perugia, to which campsites will be invited and a possible strategy for a certification with the EU-Eco-label will be studied ad hoc for them. 3.4.Stakeholders strategy Tour guides: We currently try to involve as much tour guides for camping as they present the missing link between the campsites and the guests. Up to now tour guides did not leave space for the environmental situation at the campsites. Due to our initiatives the German tour guide ADAC promised to publish the certified campsites so that guests can easily identify environmental friendly campsites. In Austria the ÖCC (Austrian Camping Club), who launches regularly the Camping Atlas, agreed to show the EU Eco-logo in the catalogue. In Italy we had contact to the Touring Club Italy, who refused a co-operation as it is not yet relevant at present. Tourist regions and tourist associations: we strengthened our activities to provide tourist regions with basic infos about the EU Eco-label in order to get support for our acquisition. We suppose that we are successful in regions located near natural parcs or eco-sensible areas. In these regions many campsites focus (or are willing to focus) their marketing on green messages. And there is a clear demand for green offers from tourists. Following this strategy we had contact to the tourism manager of National parc region Hohe Tauern, Salzburg, who agreed to support us for a presentation meeting towards hotels and campsite owners (estimated meeting by end of November). A good co-operation basis exists with the region of Carinthia. First contacts were already achieved with tourist regions in G&L Wien GmbH Page 16-24

18 Salzburg. In Italy there are talks with representatives of the tourist regions Trentino, Sicily, Umbria and Veneto. For example we try to co-operate with the important tourist associations such as Manifesto ambientale Veneto (see ) or ARPA Friuli Venezia Giulia. In Germany we established a communication basis with the tourist region Oberbayern (Garmisch Partenkirchen) Marketing-service for EU Eco-label campsites Service package: the certified campsites expect basic marketing support. First of all they will be provided with a certificate and a beautiful designed sign made of plexi-glass for the entrance. As we know from our own experience it is important to hand over the award at a public ceremony in the presence of the national Environmental Minister and the press. We did this on Camp Ground. With an increasing number of certified campsites it is a must to present them in a catalogue (we call it Where to stay guide ) which is promoted at main fairs and tourist offices. The entry in this catalogue must be free of charge!! As well it is important to have these records available on a well announced web-site (with a content management system). Annual marketing activities: To increase consumer awareness (level of recognition) it is absolutely necessary to have marketing & PR-activities at tourist fairs, press & media.. G&L Wien GmbH Page 17-24

19 4. OVERVIEW OF TASKS IN DETAIL (FEB SEPT. 2005) 1 Production of prints Report from Ernst Leitner, G&L Items Planning & Conception Date 2005 Involved Fact sheet German Text and basic layout March-June Ernst Leitner Final layout June Helpdesk Production Summer Helpdesk Fact sheet English Text and basic layout March-June Ernst Leitner Final layout June Helpdesk Production Summer Helpdesk Fact sheet Italian Text March-June Rainer Stifter Dagmar Diwok 2 New on Report from Stefan Tauchhammer, G&L Start page was updated February Tauchhammer Downloads press updated with all necessary documents Downloads campsite services updated with all necessary documents Success stories updated with a report on Camp Ground Feb.-Sept. Tauchhammer Feb.-Sept. Tauchhammer Sept. Tauchhammer 3 Production of Power point files Report from Ernst Leitner, G&L A Power Point Presentation is available in: German language: basic version and Camp Ground version Italian language: basic version and Rimini version English language: basic version Feb. 05 Feb.-Sept. 05 Feb. 05 Leitner Diwok, Stifter Leitner, Stifter 4 Info-poster, format A1 (84 x 59 cm) Report from Ernst Leitner, G&L Basic poster in Italian, English and German lang. Sept. Gassner, Tauchhammer G&L Wien GmbH Page 18-24

20 5 Where to stay guide Report from Stefan Tauchhammer, G&L Version in German language, 2 pages Version in Italian language, 2 pages Version in English language, 2 pages Sept. Tauchhammer, Marco Walter, Rainer Stifter, Dagmar Diwok Ernst Leitner 6 Fairs and Events (up to Sept. 2005) Report from Ernst Leitner Mondo Natura in Rimini, Italy, 11 Sept Organised by Dagmar Diwok, with a presentation seminar (speakers: Dagmar Diwok/Acta, Rainer Stifter/Energon) towards main stakeholders. Kick-off Event in Friedrichhafen, Germany, 15 Sept Organised by Marco Walter, ECOCAMPING with a presentation and an award ceremony of two German campsites and three Austrian campsites. Speakers: Athina Koutroumani/European Commission, Dagmar Diwok/Acta, Henning Scholtz/RAL It was foreseen to award also one Italian and one Greek campsite. However, the application process in not yet finished (due to problems with the date of the audit?) Austro Caravan in Tulln, Austria, 14 Oct (10-12 a.m.) Organised by Ernst Leitner, with a presentation meeting (speakers: Martin Büchele/CB- Federal Ministery for Environment, Ernst Leitner/G&L, Sepp Kolbitsch/Alpencamping Kötschach-Mauthen, Otto Fichtl/VKI) towards main stakeholders in Austria Past regional events, March until May 2005 Short presentations at Ecocamping workshops in Brandenburg, Schleswig-Holstein, Niedersachsen, Bayern and Bodensee Past national events, March until August 2005 Short presentations from Ecocamping at fairs: Reise Camping Essen together with Forum des Bundesverbandes der Campingwirtschaft, March 2005 Caravan Salon Düsseldorf within ADAC-Forum, August 2005 Presentation in Austria in co-operation with the Chamber of Commerce Carinthia in April 2005 by Rainer Stifter Presentation in Italy in Lago Trasimeno, Peruggia on 5 Sept by Dagmar Diwok G&L Wien GmbH Page 19-24

21 7 Acquisition activities in Austria (up to September 2005) Report from Rainer Stifter, Energon The following campsites were fully supported to achieve the EU Ecolabel: - Camping Rosental Roz (AT); - Alpencamp Kötschach-Mauthen(AT); The following campsite has been currently supported: - Camping Berghof, Ossiachersee (AT), The following campsite was supported but due to a change of ownership the application is prosecuted not any longer. - Campingbad Ossiachersee (AT) 8 Press relations in Austria (up to September 2005) Report from Ernst Leitner, G&L Press releases: 1 st : regarding the official publication of the criteria (official press release on behalf of the Federal Ministery of Environment), May nd : regarding the award of Austrians first three campsites (official press release on behalf of the Federal Ministery of Environment), Sept rd : announcement of the presentation event at Tulln, Camping Caravan, 14 Oct 2005 Several press contacts to journalists and media 9 Acquisition activities in Germany (up to Sept. 2005) Report from Marco Walter, Ecocamping The following campsites were fully supported to achieve the EU Eco-label: - Uhlenköper Camp Uelzen (DE) - Campingplatz Elbsee (D) - Camping Mexico (AT, consulted from Germany EcoCamping); 10 Press relations in Germany (up to Sept Report from Marco Walter, Ecocamping Press releases: 1 st : regarding the official publication of the criteria by Ecocamping, May nd : regarding the award of Germans first two campsites by Ecocamping, Sept rd : announcement of the presentation event at Tulln, Camping Caravan, 14 Oct 2005 Several newsletters from Ecocamping to campsite-media and some releases from Internetmagazines. 11 Acquisition activities in Italy Report from Rainer Stifter, Energon and Dagmar Diwok, Acta At present following campsite service is in application process (see in detail 3.2) Camping Dolomiti Brenta G&L Wien GmbH Page 20-24

22 12 Press relations in Italy Report from Rainer Stifter, Energon and Dagmar Diwokl, Acta Press contacts to several media and one TV-interview by Dagmar Diwok at Mondo Natura. A press release was launched as well. 13 Acquisition activities in Greece (up to September 2005) Report from Rainer Stifter, Energon We supported Camping Athens (HE), Camping Venezuela (HE) with information about the EU Eco-label for campsites on the phone and via so that the campsites could pass the criteria. These activities were undertaken in co-operation with the Greek competent body who helped to identify interested campsites.. 14 Competent Body Communication (up to March 2005) Austrian Competent Body Continuously contact regarding the award ceremony in Friedrichshafen and the Austro Caravan in Tulln. Jan Sept Ernst Leitner German Competent Body Regarding marketing activities in Germany and the organisation of Friedrichshafen and the award of the first movers. Jan Sept Marco Walter Italian Competent Body Regarding the award of the first mover. Jan Sept Dagmar Diwok Greek Competent Body 15 Networking Discussion with the Greek Competent Body to push the EU Ecolabel for campsites in Greece and regarding the first both movers. March 2005 Sept Rainer Stifter Tour guides Mail contacts and personal contacts to following tour tour guides: ADAC, Touring Club Italy August 05 Rainer Stifter, Walter Marco, Dagmar Diwok Camping associations Contact to ÖCC Austrian Camping Club and Campingführer.at (Austria) August-Sept. 05 Ernst Leitner, Stefan Tauchhammer 16 EU Commission Meetings Kick-off meeting, Brussels External participants: Dagmar Diwok, Ernst Leitner, Rainer Stifter, Marco Walter with representatives of EU Commission 24 th February 2005 G&L Wien GmbH Page 21-24

23 5. PREVIEW OF THE NEXT TASKS (OCTOBER 2005 END OF CONTRACT) Item Tasks To Do s Timeframe Responsible 1 Production of tools Planning & Conception Web-site Regular updating the information web-site with success stories and reports. October 2005 end of contract Leitner, Tauchhammer with the support of marketing-team Where to stay guide Updating with new campsite services October 2005 end of contract Leitner, Tauchhammer with the support of marketing-team 2 Press Articles Get contact to media to launch further articles regarding the EU Eco-label October 2005 end of contract Marketing-team Eco-label Newsletter 3 Internal Communciation Image articles with interviews October 2005 end of contract Marketing-team Marketing talks Communication with EU Commission October 2005 end of contract Ernst Leitner, Rainer Stifter Marketing talks Communication with Competent Bodies esp. German Competent Body (Henning Scholtz, RAL, Christian Löwe, UBA) Austrian Competent Body (Martin Büchele, BMLFUW) Italian Competent Body (APAT) October 2005 end of contract Marco Walter, Ernst Leitner Ernst Leitner Dagmar Diwok Marketing talks Communication with Eco-label help desk October 2005 end of contract Ernst Leitner, Rainer Stifter 4 Event marketing Austro Caravan Tulln, Austria Presentation workshop to campsite owners and main stakeholders 14 October Leitner, Tauchhammer National Parc Salzburg Presentation workshop to tourist accommodations and campsite services End of November Stifter, Leitner G&L Wien GmbH Page 22-24

24 CMT Stuttgart EU Eco-label is present at the stand of Ecocamping January 2006 Marco Walter Reise Camping, Essen EU Eco-label is present at the stand of Ecocamping March 2006 Marco Walter 5 Acquisition Acquisition support Germany: Single campsites Follow up contacts from fairs Get and advise 2-3 applicants (mainly to Ecocamping campsites in Baden-Württemberg and Bavaria) October 2005 end of contract Marco Walter Austria: Follow up contacts from Austro Caravan October 2005 end of contract Rainer Stifter, Ernst Leitner Single campsites Get and advise 2 applicants (Camping Berghof Ossiacher See, Carinthia, Camp Mondsee Land, Upper Austria) Italy: Follow up contacts from Mondo Natura October 2005 end of contract Dagmar Diwok Single campsites Get and advise 2-3 applicants (see Chapter ) 6 Networking Contacts, co-operations Camping guides Strengthen the co-operation with ADAC, October 2005 July 2006 Leitner, Stifter, Walter Co-operaton with ÖCC (Austrian Camping Club, issuing the Austrian Camping Atlas) Tourist boards Contacts October 2005 July 2006 Leitner, Stifter, Diwok, Camping Associations Switzerland Contacts to Camping Associations in Switzerland who are highly interested in the EU Eco-label Marco Walter G&L Wien GmbH Page 23-24

25 6. ANNEX The printed version of the Interim Report will contain following annex: Fact sheets English version Where to stay guide in English language Power point presentation (handouts in English/German, Italian) Report Mondo Natura in Rimini, Italy Report Campground in Friedrichshafen, Germany Report Chamber of Commerce, Carinthia Report Caravan Salon Düsseldorf, Germany G&L Wien GmbH Page 24-24