Land at Burton Road, Tutbury - Residential

Transcription

1 Land at Burton Road, Tutbury - Residential

2 Prepared by: Developer Eyes 16 Brooklands Court Kettering Venture Park Kettering Northamptonshire NN15 6FD Author: Hannah Weston Our Ref: PS-120 Date: 28/07/2016 Prepared For: Peveril Homes Ltd High Edge Court Heage Belper Derbyshire DE56 2BW Version Number: V1 Version Revision Details Name Date V1 First Issue Hannah Weston

3 Contents 1.0 Introduction What is a Travel Plan & When is it Required Site Details Site Access & Connectivity Travel Plan Measures Targets, Surveys & Monitoring Promotion & Marketing Summary 24 Appendix A Site Layout Plan Appendix B Site Connectivity Appendix C Bus Timetables Appendix D Rail Services Appendix E Walking and Cycling Information Appendix F TRICS Data Appendix G Example Travel Plan Pack Appendix H Example Travel Plan Website

4 1.0 Introduction 1.1 Developer Eyes has pleasure in presenting our Residential Travel Plan for the proposed development on land at Burton Road, Tutbury, Staffordshire, consisting of 224 No. residential units, please see Appendix A - Site Layout Plan. 1.2 The development site is located on the periphery of the village of Tutbury, approximately 6km north west of the town of Burton Upon Trent and 21km south west of the city of Derby. 1.3 The Local Planning Authority is East Staffordshire Borough Council. 1.4 This Travel Plan will form part of the Planning Application process and details the plans that have been made to identify the site specific travel requirements and how the development can: reduce to a minimum the number of single occupancy vehicle movements to and from the site address the access needs of residents and visitors by supporting walking, cycling and use of public transport encourage good urban design principles that open up the site to walking, cycling and use of public transport embrace child-friendly housing layouts with fewer roads, parking areas and vehicle movements consider design of areas that encourage social exchange, recreation and biodiversity address specific transport problems identified at the site encourage access solutions that are not dependent on hard infrastructure measures enable residents and visitors to have an informed choice about their travel options. Page 1

5 2.0 What is a Travel Plan & When is it Required 2.1 A Travel Plan is a long-term management strategy that seeks to deliver sustainable transport objectives that are regularly reviewed. It involves the design and planning of measures that are aimed at encouraging more sustainable travel, with an emphasis on reducing single occupancy vehicle use. 2.2 The Travel Plan explores a site s sustainable travel requirements, taking into account the requirements of the local council, its location, the size and make-up of the proposed development, the needs of the community and the existing services and amenities that are local to it. The Travel Plan will identify the measures needed to deliver sustainable travel alternatives that will encourage residents to reduce their dependency on single occupancy vehicle travel whilst meeting the needs of the community. The travel plan seeks to establish clear outcomes to be achieved in relation to access and sets out all the measures to be implemented in detail, with an action plan, timescales, targets and responsibilities for implementation, monitoring and review. 2.3 Implementation of a travel plan involves a continuous process of monitoring, reviewing and adjusting the measures of the Travel Plan to reflect any changing circumstances. The plan continues for the life of the development and requires commitment from occupiers and partners. Site surveys and monitoring will begin once the development becomes 75% operational, at which point a regular monitoring regime will continue up until the agreed completion date. Progress will be monitored against initial targets and appropriate adjustments will be made to ensure that agreed outcomes are met. Page 2

6 2.4 Travel Plans are an integral component of the current planning system and are required for most developments. They are equally applicable to developments that both generate trips (i.e. housing) or attract trips (e.g. employment, leisure, services and facilities). 2.5 The benefits of embracing sustainable travel alternatives include: reducing pressure on local highway capacity, particularly at peak travel times cutting carbon emissions and their contribution to climate change reducing pressure on parking facilities improving local air quality, reducing noise pollution encouraging more active travel to improve the health and well-being of residents. 2.6 A well formulated and executed Travel Plan can benefit the development and the local community it is designed to serve but only if monitored and reviewed regularly to ensure it is visible, up-to-date and effective. Page 3

7 2.7 The National Planning Policy Framework - Planning Practice Guidance details the following information regarding Travel Plans: When is a Travel Plan Required? Paragraph 36 of the National Planning Policy Framework sets out that all developments which generate significant amounts of transport movement should be required to provide a Travel Plan. Local planning authorities must make a judgement as to whether a proposed development would generate significant amounts of movement on a case by case basis (i.e. significance may be a lower threshold where road capacity is already stretched or a higher threshold for a development which proposes no car parking in an area of high public transport accessibility). In determining whether a Travel Plan will be needed for a proposed development the local planning authorities should take into account the following considerations: the Travel Plan policies (if any) of the Local Plan the scale of the proposed development and its potential for additional trip generation (smaller applications with limited impacts may not need a Travel Plan) existing intensity of transport use and the availability of public transport proximity to nearby environmental designations or sensitive areas impact on other priorities / strategies (such as promoting walking and cycling) the cumulative impacts of multiple developments within a particular area whether there are particular types of impacts around which to focus the Travel Plan (e.g. minimising traffic generated at peak times) relevant national policies, including the decision to abolish maximum parking standards for both residential and nonresidential development How should the need for and scope of a Travel Plan be established? The anticipated need for a Travel Plan should be established early on, preferably in the pre-application stage but otherwise within the application determination process itself. Consideration should be given at the preapplication stage to: the form and scope of the Travel Plan the outcomes sought by the Travel Plan the processes, timetables and costs potentially involved in delivering the Page 4

8 required outcomes (including any relevant conditions and obligations) the scope of the information needed the proposals for the ongoing management, implementation and review processes What information should be included in Travel Plans? Travel Plans should identify the specific required outcomes, targets and measures and set out clear future monitoring and management arrangements all of which should be proportionate. They should also consider what additional measures may be required to offset unacceptable impacts if the targets should not be met. Travel Plans should set explicit outcomes rather than just identify processes to be followed (such as encouraging active travel or supporting the use of low emission vehicles). They should address all journeys resulting from a proposed development by anyone who may need to visit or stay and they should seek to fit in with wider strategies for transport in the area. They should evaluate and consider: benchmark travel data including trip generation databases information concerning the nature of the proposed development and the forecast level of trips by all modes of transport likely to be associated with the development relevant information about existing travel habits in the surrounding area proposals to reduce the need for travel to and from the site via all modes of transport provision of improved public transport services. They may also include: parking strategy options (if appropriate and having regard to national policy on parking standards and the need to avoid unfairly penalising motorists) proposals to enhance the use of existing, new and improved public transport services and facilities for cycling and walking both by users of the development and by the wider community (including possible financial incentives). These active measures may assist in creating new capacity within the local network that can be utilised to accommodate the residual trip demand of the site(s) under consideration. Page 5

9 It is often best to retain the ability to establish certain elements of the Travel Plan or review outcomes after the development has started operating so that it can be based upon the occupational and operational characteristics of the development. Any sanctions (for example financial sanctions on breaching outcomes / processes) need to be reasonable and proportionate, with careful attention paid to the viability of the development. It may often be more appropriate to use nonfinancial sanctions where outcomes / processes are not adhered to (such as more active or different marketing of sustainable transport modes or additional traffic management measures). Relevant implications for planning permission must be set out clearly, including (for example) whether the Travel Plan is secured by a condition or planning obligation. The length of time over which monitoring will occur and the frequency will depend on the nature and scale of the development and should be agreed as part of the Travel Plan with the developer or qualifying body for neighbourhood planning. Who has responsibility for monitoring compliance should be clear. Monitoring requirements should only cease when there is sufficient evidence for all parties to be sure that the travel patterns of the development are in line with the objectives of the Travel Plan. This includes meeting the agreed targets over a consistent period of time. At this point the Travel Plan would become a voluntary initiative. Travel Plans can only impose such requirements where these are consistent with Government policy on planning obligations How should Travel Plans be monitored? Travel Plans need to set out clearly what data is to be collected and when, establishing the baseline conditions in relation to any targets. Page 6

10 3.0 Site Details 3.1 The development site is approximately 6km from the centre of Burton Upon Trent and 21km from the centre of Derby. 3.2 Tutbury boasts a population of approximately 3,076 (figures taken from the 2011 census). It is serviced by East Staffordshire Borough Council. 3.3 Tutbury and the surrounding area benefits from a number of local amenities and services, these include: o local supermarket o shops o public houses and restaurants o hotel. 3.4 As well as the local services and amenities already available within the local community, the development site also makes open spaces available for social gathering and recreation, including a play park. church nursery/pre-school primary school doctors surgeries village hall gym dentist post office castle with tudor gardens a number of retail businesses, including: Page 7

11 4.0 Site Access & Connectivity 4.1 Pedestrian and cycle access Pedestrian and cycle access to the proposed development site would be achieved via newly constructed roads and footways to the north east and south east of the proposed development, off the A511. In addition, pedestrian refuge islands will be included as part of the proposed site access arrangement at the A In accordance with item 4.1.1, the development site will be designed to facilitate foot and cycle movements along these desired lines. This will provide connectivity with the local amenities and services as mentioned in item There will be a new LEAP (Local Equipped Area for Play) towards the south of the proposed development and a sports pitch with associated changing facilities for the benefit of the surrounding area This strategy will be implemented to promote and encourage occupants to visit the LEAP (Local Equipped Area for Play), POS (Public Open Space), sports pitch and local amenities and services within and surrounding the proposed development site. These provisions, where appropriate, will be in line with principles as proposed by the Department for Transport in Manual for Streets and Manual for Streets 2, which include: a good level of street and path lighting warning signs prior to junctions on-site roads designed to 20mph tactile and coloured surfacing where appropiate safety kerbing. Please see Appendix B - Site Connectivity for further information on site transport connectivity. Page 8

12 4.1.5 In accordance with the Office of National Statistics Census for the local authority of East Staffordshire, 2.09% of people use a bicycle as a mode of transport to travel to work and 7.39% of people incorporate walking into their journey to work. These modes of transport will clearly be important to potential residents of the proposed development. As such the Travel Plan needs to incorporate the promotion of these modes to encourage more users to make the change to more sustainable travel methods. 4.2 Bus Service Provision Bus services within the local area are provided by Arriva, Trent Barton and Midland Classic Residents will be able to utilise these services from the following bus stop: Services 1, 1A, 402, 402X and V1 Opposite/Adjacent Ironwalls Lane Stop, on Burton Road, approximately 0.25km from the proposed development site. Please see Appendix C - Bus Timetables and Table 1 below for a summary of these services: Table 1 Local Bus Services Frequency Service Bus Route Mon - Fri Sat (not Christmas) Sun (some bank holidays) 1 Uttoxeter > Burton Approximately every hour. First service at 06:27 and last service at 23:13. Approximately every hour. First service at 06:53 and last service at 23:13. Every 2 hours from 08:53 until 18:53 1 Burton > Uttoxeter Approximately every hour. First service at 06:31 and last service at 21:51. Approximately every hour. First service at 06:57 and last service at 21:51. Every 2 hours from 09:50 until 19:50 1A Burton > Uttoxeter Every hour from 09:26 until 16:26 Every hour from 09:26 until 16:26 No service 1A Uttoxeter > Burton Every hour from 09:36 until 16:36 Every hour from 09:36 until 16:36 No service Page 9

13 Frequency Service Bus Route Mon - Fri Sat (not Christmas) Sun (some bank holidays) 402 Burton > Uttoxetter 10:30, 12:30, 14:30, 17:05 and 18:05 09:30, 13:30 and 17:30 No service 402 Uttoxeter > Burton 07:48, 10:45, 12:45, 14:45 and 18:58 10:45, 14:45 and 18:28 No service 402X Burton > Uttoxeter > Burton One service at 06:48 returning at 18:58 On service at 07:25 returning at 18:28 No service V1 Derby > Hilton > Stretton > Burton Approximately every hour from 06:21 until 21:33 Approximately every hour from 06:21 until 21:33 Every 2 hours from 09:31 until 21:34 V1 Burton > Stretton > Hilton > Derby Approximately every hour from 06:04 until 23:21 Approximately every hour from 06:04 until 23:21 Every 2 hours from 11:27 until 23:21 Please note - Information is for guidance only, this is a summary taken from the providers websites at the date of issue Copies of bus timetables will be provided upon request from your Travel Plan Coordinator; however live timetable information is available via In accordance with the Office of National Statistics Census for the local authority of East Staffordshire, 1.93% of people travel to work by bus, minibus or coach. These modes of transport will clearly be important to potential residents of the proposed development. As such the Travel Plan needs to incorporate the promotion of local bus services to encourage more users to make the change to more sustainable travel methods. 4.3 Train Service Provision The nearest local station is Tutbury and Hatton Train Station in Hatton, approximately 2km from the proposed development site. The station can be easily accessed on foot or by bicycle. Cycle stands are available, although there is no sheltered storage. The above bus services also serve the station. Car parking is not provided. Please see for further information. Page 10

14 4.3.2 The train services that run from Tutbury and Hatton Train Station are operated by East Midlands Trains. Connectivity is provided to Derby and Crewe. Derby Train Station provides national connectivity via East Midlands Trains and Cross Country with regular services to London St Pancras International, Nottingham, Cardiff Central and Glasgow. Please see Appendix D - Rail Services for information on local and national rail connectivity. More information, including timetables can be found at the National Rail Enquiries website, Please also see Table 2 below for a summary of the services: Table 2 Local Train Services Service Train Routes Tutbury and Hatton Station is managed by East Midlands Trains. Services run to Derby and Crewe. Tutbury and Hatton Trains to Derby have a journey time of less than 20 mins and run approximately every hour with the first train departing at 07:07 and the last train departing at 21:51. Trains to Crewe have a journey time of just over an hour and run approximately every hour with the first train departing at 06:54 and the last departing at 20:56. Derby Station is managed by East Midlands Trains and is also served by Cross Country. Services run to Nottingham, Cardiff Central, Glasgow and London St Pancras International. Derby Train journeys to London from Derby take around two hours and run regularly throughout the day with approximately 2 trains an hour from 04:51 until 21:38. Trains to Nottingham take approximately 30 minutes and run regularly throughout the day with around 3 or 4 trains departing each hour from 06:00 until 23:57. Please note - Information is for guidance only, this is a summary taken from the providers website at the date of issue In accordance with the Office of National Statistics Census for the local authority of East Staffordshire, 0.72% of people travel to work by train. This mode of transport is a real alternative to travelling by car. Connectivity between the development site and Tutbury and Hatton Station can be easily achieved by walking or cycling. Please see Appendix D - Rail Services for details on the provision of services from Tutbury and Page 11

15 Hatton and Derby stations. Promotion of this mode of transport will be part of our strategy to reduce reliance on vehicular travel. 4.4 Local Amenities It is generally considered that for distances under 2km walking offers the greatest potential to replace short car trips. For distances under 5km cycling also has the potential to substitute short car journeys Tutbury benefits from services and amenities that fall within the walking and cycling distances as detailed within section 4.4.1, as such cycling and walking are viable sustainable modes of travel Tutbury benefits from a local bicycle shop. Tutbury Cycle Shop is located at 32A Ludgate Street, Tutbury, DE13 9NG. In addition to this service there are also several cycle and cycle repair shops within the Burton Upon Trent area where you can buy bikes and accessories. Local bike shops will be contacted to enquire about the possibility of providing discounts to residents of the development site Tutbury benefits from many walking and cycling routes. The most local route being a mainly traffic free route that connects Hurdlow in the Peak District with Etwall via Waterhouses and Uttoxeter and is just 1.9km from the site. More information and a map of the route can be found at please see Appendix E - Walking and Cycling Information The Transport Assessment identifies the services and amenities local to the proposed development site, in particular Figure 4 - Local Amenities. The following sections detail the proximity of these services to the development site and provide further information on the service. In addition to this, the Travel Plan Packs will include a Local Services map that will pin point local services to the proposed development site, please see Appendix G and H for examples of this. 4.5 Child Care & Education Tutbury Pre-School provides childcare services for children aged from two years old to school age and is located at Tutbury Old School, Cornmill Lane, Tutbury, DE13 9HA, just 1.2km from the proposed development site. More information can be found at Brookfields Day Nursery offers childcare for children aged from 6 weeks to 12 years old and is located at Station Road, Hatton, DE65 5EL, just 1.8km from the proposed development site. More information can be found at There are two primary schools available in or close to Tutbury. Richard Wakefield C of E Primary School is located an easy walking distance of just 0.3km from the proposed development site on Burton Road, Tutbury, DE13 9NR. Heath Fields Primary School is Page 12

16 located in nearby Hatton on Field Avenue, DE65 5EQ, 2.2km from the proposed development site, an easy distance to cycle and possibly walk to The nearest secondary schools to the proposed development site are located in Burton Upon Trent. De Ferrers Academy caters for students aged between 11 and 18 and is located 3.8km from the proposed development site at Harehedge Lane, Burton Upon Trent, DE13 0AS. Abbot Beyne is a Comprehensive School for 11 to 18 year olds and is situated on the South side of Burton Upon Trent, 8km from the development, on Mill Hill Lane and Osborne Street, Winshill, DE15 0JL. Please see Appendix B - Site Connectivity for further information on connectivity to local services and amenities. 4.6 Health Dove River Practice is a Doctors Surgery within walking distance of the development site just 0.9km away located on Monk Street, Tutbury, DE13 9NA. 4.7 Other services Tutbury benefits from an array for shops, restaurants and bars all within easy walking and cycling distance from the proposed development site There are a number of bars, restaurants and cafes located in and around Tutbury no further than 2.1km from the proposed development site, examples of these are The Cross Keys, The Spread Eagle, Chatterbox Ceramic Café and the Castle Café Midlands Cooperative Food is located just 1.8km from the proposed development site on Station Road, Tutbury, DE65 5EL. 4.8 Employment Tutbury is located close to the town of Burton Upon Trent and the City of Derby with links to the north and London to the south. Derby offers national connectivity via rail transport links making it a local hub for international trade and industry Queen s Hospital is located in Burton Upon Trent on Belvedere Road, DE13 0RB, 5.3km from the development site. The 402 and 402X bus services, operated by Midland Classic, provides connectivity to the hospital. Please see Appendix C - Bus Timetables for further details. Page 13

17 5.0 Travel Plan Measures 5.1 Encouraging sustainable travel in new developments is not just about journeys made to and from the site. Residents travel within the site and the community in which they live. Site design has a highly influential role to play in fostering community vitality and connectivity by enabling residents to move easily and safely on foot and by cycle and by minimising the dominance of single occupancy vehicle travel. 5.2 Once the site access and connectivity issues have been considered, it is the responsibility of the Designer to identify measures that can encourage and embrace sustainable travel for the use of the community, with the aim of encouraging healthier lifestyle choices and reduced pressure on local highways, whilst delivering far reaching environmental benefits. Page 14

18 5.3 Table 3 - Breakdown of Sustainable Travel Measures: Strategy Site design Improvements to off-site infrastructure Reducing the need to travel Car Sharing Promotion Measures Highways safety measures / traffic calming and pedestrian friendly infrastructure - roads have been designed to take into account best practice for highway design, utilising NPPF (section 4) guidance and Building for Life 12 principles and features. The proposed development site links with adjacent existing development to provide connectivity and access for the local community, as detailed with section A BT telephone network has been installed that can provide broadband to users who request it. Promotion of Liftshare will be via the Travel Information Packs and Community Travel Information Website, as detailed in item 7.7. Please also see Appendix G and H for examples of the type of content that will be provided, including specific reference to The Travel Plan will be promoted via Travel Plan Packs and a Travel Plan Website. Residents will be presented with a Travel Plan Pack when they first move into their property. The packs will contain information regarding the benefits of sustainable travel, will point them to their site specific Travel Plan Website as well as other websites that provide information and live timetable information to enable their travel to be planned in a more considered manner. Please see Appendices H and I for examples. The Travel Plan Coordinator will encourage the residents to form a Travel Plan User Group with the purpose of implementing local travel plan initiatives, i.e. a cycling club, car sharing opportunities, a walking bus for local school children, amongst a few. Page 15

19 6.0 Targets, Surveys & Monitoring 6.1 Identifying on-going targets for minimising single-occupancy vehicle use, by promoting sustainable modes of travel, is fundamental to the successful implementation of a Travel Plan. 6.2 In accordance with the Office of National Statistics Census for the local authority of East Staffordshire, 41.69% of people travel to work in a car or a van on their own and 0.49% by motorcycle. These are the modes of transport we want to reduce reliance on. 4.35% of people travelled to work as a passenger in a car. Promotion of this method of travelling also forms part of our strategy to reduce single occupancy vehicle use. 6.3 Table 4 below shows the modal split for a 224 plot development, which has been calculated using data taken from the Office of National Statistics Census and incorporates the predicted percentage change we expect to see as we implement the Travel Plan strategy: Page 16

20 6.3.1 Table 4 Modal Split Breakdown Mode % Split Predicted % Split (After 5 Years) Work mainly at or from home (%) 6.69% 6.99% Underground, metro, light rail, tram (%) 0.04% 0.04% Train (%) 0.72% 1.72% Bus, minibus or coach (%) 1.93% 3.73% Taxi (%) 0.50% 0.50% Motorcycle, scooter or moped (%) 0.49% 0.49% Driving a car or van (%) 41.69% 36.69% Passenger in a car or van (%) 4.35% 4.95% Bicycle (%) 2.09% 3.09% On foot (%) 7.39% 7.69% Other method of travel to work (%) 0.23% 0.23% Not in employment 33.88% 33.88% 6.4 In accordance with TRICS The National Standard for Trip Generation Analysis, vehicular and multi-modal trip rates are calculated based upon a national database of Transport Surveys, please see Appendix F - TRICS Data for further details. 6.5 Through liaison with the Local Council and Highways Department, initial targets will be formulated and set based upon the TRICS Trip Generation Estimates that indicate the following indicative journey types: Page 17

21 6.5.1 Table 5 Peak Time Movements Mode AM Peak Hour (08:00-09:00) PM Peak Hour (17:00 18:00) Arrivals Departures Arrivals Departures Private Vehicles Goods Vehicles Public Service Vehicles Cyclists In accordance with the data displayed so far, our initial indicative target for the reduction of single occupancy vehicle usage (vehicle usage being that of cars, vans and motorcycles), is 5% over the 5 year monitoring period. This would equate to a reduction of 5 movements over the 5 years at AM peak time and 5 movements at PM peak time This target is based on 101 car, van and motorcycle movements at peak time AM and 108 at peak time PM There is no predicted change in Table 4 to the modal split for underground, metro, light rail and tram due to site location and these not being viable methods of travel We do not predict a change to motorcycle, scooter, moped or other methods of transport to work as these do not form part of our strategy Whilst we believe the Travel Plan strategy will increase the number of people walking to access local amenities or for pleasure, we do not feel, due to the location of the site, there will be much of an increase of people walking to work No change has been made to the percentage of those not employed, as this is dependent on factors outside of this travel plan We expect to see the biggest increase to those traveling by bus as there are already good bus links to the proposed site, which will be improved by the new diverted bus route and on site bus stops, and there is a big emphasis on promotion of bus travel throughout this Travel Plan and the associated resident travel packs. Page 18

22 6.6.7 There is a predicted 1.0% increase to train travel. This is due to the closeness of the train station, meaning residents can walk to it from the proposed development site, with connectivity being good both locally to Derby and nationally from Derby Cycling to work is definitely on the increase and we believe that will continue, therefore with our promotion of cycling and with possible discounts at local bike shops we expect to see a 1.0% increase to this mode of transport Whilst usage of car sharing clubs is on the increase, there is still significant resistance among people to use them and with this in mind the predicted increase for car sharing is 0.6%, with the expectation being that the increase will be seen toward the end of the 5 year monitoring period There is a definite trend towards people working from home and it is therefore predicted that this will increase by 0.3% over the 5 year monitoring period as more businesses put the mechanisms in place to enable staff to take advantage of this way of working As per the on-going survey and monitoring philosophy the 5% target will be reviewed following the first survey, and annually thereafter, to ensure realistic, achievable and measurable targets are implemented and the Travel Plan remains effective. As the occupancy rate of the site increases so will the number of residents we are able to liaise with and empower by means of our Residents Travel Plan Group. By engaging with residents in this manner and through regular communication, our aim is to change their mind-set and open them up to viable alternative forms of travel. Although our initial target is an estimate of the potential move towards more sustainable travel, more tangible figures will be achievable as the result of regular surveys. 6.7 On-going targets will take into account: number of vehicle trips per dwelling number of weekday vehicle trips generated daily by the site once fully occupied number of peak hour trips number of walking trips per day number of cycling trips per day number of bus trips per day number of train trips per day number of those walking / cycling within the community. 6.8 At the point of 75% occupancy the survey process will begin, which will help the appointed Travel Plan Coordinator to establish on-going targets to work towards with regards to reducing single occupancy vehicle use and measures that need to be implemented or revised. Page 19

23 6.8.1 Capturing the results of the surveys and interpreting the findings is an integral part of this process, to ensure the needs of the community are being met and that the measures in place to encourage the use of sustainable travel alternatives are appropriate. Annual newsletters will be issued to all residents prior to the surveys being undertaken, these will be posted to all residents. This will provide the opportunity to promote what we are doing as well as local initiatives that the Residents Travel Plan Group are working on. We will also include profiles on residents who are Sustainable Travel Heroes, all with the aim of encouraging people to get involved and sign up to what we are trying to achieve. This will alert residents to any impending surveys, what will be achieved by completing them and explain why they are necessary The findings will help establish travel patterns and attitudes relating to travel behaviour and this review process will ensure the changing needs of the community are being met as the development evolves. For details of how the Travel Plan will be implemented please see Section On-going surveys will ensure targets are site specific, realistic and measurable and shall record residents : journey types mode of transport reason for use journey times journey lengths willingness to use alternative sustainable modes of transport The surveys will be in paper form, which will be posted to each dwelling and can also be downloaded from the Community Travel Plan Website. It is anticipated that this medium will produce the highest number of responses, especially if promoted via the aforementioned newsletter Should the response rate be deemed to be poor, then incentives can be attached to future surveys, i.e. all respondents will be entered into a prize draw to receive a 50 sustainable travel voucher, which can be redeemed at a local cycle store Data from the surveys will help to establish the most popular alternative modes of travel and what would be likely to encourage modal shift. This will help to identify which sustainable modes of travel could be targeted and promoted in future Following the analysis of each annual survey a report will be submitted to East Staffordshire Borough Council, which will reiterate the Travel Plan objectives / targets and set out the monitoring method, summary of results, progress against implementation and further actions to be taken. Page 20

24 7.0 Promotion & Marketing 7.1 Promotion and marketing is a key element in the successful implementation of a Travel Plan. Awareness will ultimately define how successful the implemented measures are. Residents will be informed of the measures in place to encourage sustainable travel and it is the on-going responsibility of the Travel Plan Coordinator to ensure the message is communicated clearly. 7.2 The appointed Travel Plan Coordinator is: Developer Eyes 16 Brooklands Court Kettering Venture Park Kettering Northamptonshire NN15 6FD t e. info@developereyes.com 7.3 The appointed Travel Plan Coordinator has a budget of 2, plus VAT to produce Travel Plan Packs and a Travel Plan Website, examples of these are found within Appendices H and I. The implementation and promotion of these form part of their appointment obligations. Bi-annual newsletters will also be produced and issued as part of the Travel Plan Coordinator s remit, as well as facilitation of setting up a Residents Travel Plan Group, including regular monthly updates, on-going communication and annual on-site meetings. 7.4 This appointment is made on the basis of a 5 year term, with a provision to extend the term if the build out rate is insufficient to meet the minimum time commitment. 7.5 Any changes to this appointment will be notified to the Local Council and Highways Authority. 7.6 The Travel Plan Coordinator will be Hannah Weston (Project Coordinator), with all works being directly monitored and supervised by Grant Morgan (Chief Executive). Any amendments and on-going liaison will Page 21

25 include the Developer, the Local Council and Highways Authority. 7.7 Please see below the proposed measures that the Travel Plan Coordinator will utilise in order to promote, market and encourage the use of sustainable travel with a view to reducing single occupancy vehicle travel Table 6 Promotion and Marketing Measures Promotion & Marketing Measures The Travel Plan Coordinator will be responsible for the promotion & marketing of the Travel Plan. A hard copy Travel Information Pack will be produced and distributed to all developer sales staff, residents and interested visitors. All developer sales staff will be briefed on the contents of the Travel Plan and its on-going implementation. These packs will be available upon site commencement. The packs will be issued to each new resident on the day they move in, packs will be on display and available from the on-site sales centre and will be available upon request from the Developer and the Travel Plan Coordinator. The packs will contain a helpline telephone number and address for any queries people may have. Any issues that are raised will be answered within 2 working days. The Sustainable Travel Plan Packs shall include the following (please see Appendix G for information): - an introduction that details the reason the packs are being issued - sections that explain the benefits of sustainable travel, i.e. walking, cycling, public transport and car share - the walking section shall include details of the environmental and health benefits that can be gained by walking and will provide details of local walking routes and clubs - the cycling section shall include details of the environmental and health benefits that can be gained by cycling and will provide details of local cycling routes and clubs - the public transport section shall include details of the environmental and health benefits that can be gained by utilising public transport, it shall inform people where their local bus stops are, the locations of their local railway station and shall tell them where they can find up to date bus and train timetables Page 22

26 Promotion & Marketing Measures - the car sharing section shall include details of the social and environmental benefits that can be gained by sharing car journeys - information will also be provided on where people can find out more information on sustainable travel and the environmental benefits of embracing this, together with the health benefits of cycling and walking. A Residents Travel Information Website will also be provided (please see Appendix H for information) to compliment the hard copy Travel Information Packs and will include the following: - further commentary on the benefits of sustainable travel - site specific information on the different sustainable modes of transport available to residents, i.e. walking, cycling, public transport (bus & train) and car sharing - links to external sites that promote the benefits of sustainable travel, i.e. Sustrans, Walk 4 Life, Connected, Liftshare, bus service providers websites, National Rail etc - an area where local clubs, groups, sports teams, services and amenities can promote themselves with the aim of bringing the community closer to the new residents - message board & site specific news feeds that will enable us to communicate with the residents and encourage them to revisit the site and be interactive - contact information for the Travel Plan Coordinator. Page 23

27 8.0 Summary 8.1 The steps this Travel Plan has taken to assess the site specific requirements, while taking into account its location and its proximity to the surrounding services and amenities has helped us identify - a design philosophy that considers the needs of the community whilst identifying means of implementing a strategy to embrace sustainable travel and promote the benefits and market these assets to ensure the community benefit from the advantages they bring. The ongoing implementation, monitoring, review and promotion will ensure it continues to be fit for purpose, meets the needs of the community and delivers on reducing reliance on car travel. Page 24

28 8.2 Section 5.3 details the measures that are to be introduced to ensure the development site benefits from the hard infrastructure and design philosophies that provide an environment that integrates with the community and embraces measures to promote a modal shift from car to public transport, cycling and walking. 8.3 Section 7.7 details the measures that are being utilised to promote and market the Travel Plan. 8.4 Please see below the proposed schedule of work, which summaries the points discussed within this Travel Plan: Table 7 - Schedule of Work Actions Owner Timescales Note Agree Travel The determination of the 1 Plan with Local Council, Highways & Developer Eyes / Developer Prior to site commencement Planning Application will detail the suitability of the Travel Plan and its proposed Developer measures. Developer Eyes has been 2 Appointment of a suitable Travel Plan Coordinator Developer Prior to site commencement appointed as Travel Plan Coordinator and will be responsible for implementation for a period of 5 years from site commencement. Developer sales Issue Travel staff to be issued Plan Packs & with Travel Plan All Residents and Developer 3 Upload the Community Travel Travel Plan Coordinator Packs upon site commencement. Residents to be Sales Staff to be issued with Travel Plan Packs that summarise the points as Information issued with packs listed in item Website when they move in. Page 25

29 Actions Owner Timescales Note Applicable Developer Sales 4 Staff Briefing Travel Plan Coordinator Upon site commencement Staff to be briefed on the contents of the Travel Plan and what is required. All residents invited to complete the travel Undertake monitoring survey, collate 5 initial Residents Travel Plan Coordinator At 75% occupancy the data, review findings and communicate to Local Surveys Council, Highways, Developer, Residents and all other interested parties. The Travel Plan Coordinator shall issue bi-annual newsletters to all residents, 6 Bi-Annual Newsletters Travel Plan Coordinator Bi-Annually providing information on sustainable travel, details of local initiatives, whilst promoting the benefits of the travel surveys. 7 Set targets for the reduction of single occupancy vehicle travel Travel Plan Coordinator To commence following completion of the first survey Upon examination of the survey data, set appropriate targets to help reduce single occupancy vehicle travel and increase sustainable travel. Act as the main point of 8 On-going Coordination Travel Plan Coordinator On-going contact for all related travel enquiries and deal with all queries accordingly. Page 26

30 Actions Owner Timescales Note All residents invited to Undertake complete the travel Residents monitoring survey, collate 9 Surveys Every Year for the Travel Plan Coordinator Annually the data, review findings and communicate to Local Required Council, Highways, Duration Developer, Residents and all other interested parties Review and 10 Revise Objectives, Initiatives and Targets, as Applicable, for the Reduction of Single Occupancy Travel Plan Coordinator On-going Upon examination of the survey data, review and revise objectives, initiatives and targets through liaison with the Local Council, Highways and the Developer Vehicle Travel Written for and on behalf of Peveril Homes by Developer Eyes Hannah Weston Project Coordinator Page 27

31 Appendix A Site Layout Plan

32 Appendix B Site Connectivity

33 Appendix C Bus Timetables

34 Appendix D Rail Services

35 Appendix E Walking and Cycling Information

36 Appendix F TRICS Data

37 Appendix G Example Travel Plan Pack

38 Appendix H Example Travel Plan Website

39 Notes

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