Mobility management for tourism and leisure: klima:aktiv mobil

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1 Mobility management for tourism and leisure: klima:aktiv mobil DI David Knapp, MA komobile w7 GmbH

2 klima:aktiv mobil Framework Conditions

3 Modal Split of tourism related traffic to the Alps

4 Consequence Worldwide: 75% of the environmental impacts of the tourism are due to traffic* * UNWTO/UNEP/WMO 2008.

5 klima:aktiv mobil Mobility management for tourism and leisure

6 Objectives Reduction of the environmental impacts, especially CO 2 -Emissionen caused by transport during leisure and holiday activities Creation of attractive environmental-friendly offers for guests for the journey to and within the destination Motivation of using public and alternative means of transportations Shifting of leisure and tourism trips to less climate harmful ways of transport Target groups Holiday and excursion regions, recreational and tourist businesses, event organisers

7 Consulting Services Contact for exchanging experiences and to get to know good practise examples Support with various information materials Analysis of the situation and suggestion of possible activities and measures Personal consultation onsite for the planning and the implementation of innovative mobility measures Information about relevant subsidy programs

8 Activities and Measures Resorts Attractive offers to travel to the destination all-inclusive packages incl. luggage transport and convenient connections, co-ordination of the last-mile etc. Innovative offers of soft mobility within the region optimum conditions for pedestrians, hikers, bikers and public transport, environmental-friendly ways of transportation etc. Attractive system easy to access information, packages, tickets, connections etc. Awareness raising activities trainees and seminars of the employees, public awareness activities and marketing etc.

9 Achievements Successfull contracts (August 2013) appr. 180 project partner with a target agreement Total CO 2 emissions reduction since the start of the programme in 2006 appr t/a

10 Some examples

11 NP Hohe Tauern: We`ll drive you to your hiking tours! Car-free to and through the National Park Measures Shuttle from IC-railway stations Mallnitz-Obervellach und Spittal- Millstättersee to the hotels Integration in Destination Nature of the DB Mobility card allows simple use of hiking bus in the National Park Mobility center Achievements Number of shuttle passengers increased from by Passengers of hiking busses increased by 38% to in 2011 Environmental effect: t CO2/Jahr

12 Region Alpbachtal & Tiroler Seenland: Regiobus and e-bikes Regiobus Free for holiday guests Transport to various destinations, sights and events (summer and winter) Integration in Alpbachtal Seenland Card E-bike rental 60 e-bikes Packages with focused marketing Achievements Regiobus is the 6 th most in-demand service within the Alpbachtal Seenland Card Satisfaction of guests with public transport has significantly improved Environmental effect: t CO2/Jahr

13 Regio-Bus Pitztal Car-free mobility guarantee Improved scheduling of hiking and ski-busses Access to Bahnhof Imst-Pitztal Free Regiobus-tickets for holiday guests (including arrival) Success through cooperation between regional stakeholders (tourism associations, mountain railways, communities, transport operators) with DB (common promotion of arrival by public transport to Pitztal) Increase of passengers in public transport by 165% to ( ) Environmental effect: t CO2/Jahr

14 Abschlußbild Thank you for!! your attention!

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