1. Soft mobility packages in TRANSDANUBE

Transcription

1 Karl Reiner, Theresa Wimmer WP5 Mobility & Tourism Marketing Development of soft mobility packages Act Transdanube Partner Meeting, Tulcea 15./ Soft mobility packages in TRANSDANUBE Output: 13 packages(cross-border& regional) Until now 26 packages and ideas of soft mobility offers partly not yet elaborated completely. 2

2 Leave your car at home Sustainable Packaging Travel by train Travel by local train or bus visting cultural sites by walking/cycling along the Danube River/rural area/nature protected areas Danube experience... EU-Projekt TRANSDANUBE 3 Packaging Package = bookable tourist offer: Transportation Accommodation Other tourist services 4

3 2. Development Process 1. WHO DEVELOPS THE PACKAGE? 2. WHAT CAN BE PART OF A PACKAGE? 3. MEETINGS WITH STAKEHOLDERS 4. DEFINE PACKAGE COMPONENTS 5. PRICING 6. WHO SELLS THE PACKAGE? 7. PROMOTION MATERIALS 8. QUALITY MANAGEMENT 5 Interactive map 75 km 75 km Points of Interest Mobility information Open Source Each partner could use the map > points of interest along the Danube Integrate in your local website

4 3. Integrate relevant stakeholders Tourism service providers Public transport organisations Regional tourism organisations Tour operators Hotels National parks Cultural and heritage sights 7 4. Define package components TARGET GROUP Who am I sellingthepackage to? THEMATIC FOCUS Action, nature, relaxation, culture,... SPATIAL EXTEND local, regional, cross-border 8

5 Food & Drink Accomodation 4. Define package components Tourism & Transport Information Local Mobility Excursions Wellness Culture & Sightseeing Sports Arrival Events Information prior to arrival Services included Departure 9 5. Makea price Different price ranges % Commission Participating partners Tour operators Internet 6. Distribution: Where can you book? 10

6 7. Promotion Short teaser text + picture + package description: 11 12

7 Customer surveys Duringstay/ After arrival at home 8. Quality Management Certifications Communicate quality in public 13 Good practice examples(in English) TRANSDANUBE Good practice collection(act. 3.3.) in Dropbox 14

8 Supporting templates in guidelines Package: What information do I need? Pricing: Howdo I calculatea price? Customer survey: WhatkindofquestionscanI ask? 15 Supporting templates- pricing Purchase price p.p. Description of services (fictional) SERVICES INCLUDED (along tourist service chain) Pre-Information about Cycle map with detailed route description per room 2,50 Sustainable Offers (Certified) Accommodation 5 overnight stays in selected hotels of the 4-star category, daily breakfast, in double room 162,50 Local Transport Local public transport ticket in Vienna during 2-days stay 14,00 Cruise Passau-Schlögen incl. bike transport 27,00 Cruise Linz-Grein incl. bike transport 24,00 Gastronomy, Regional 1 small bottle of apricot schnapps per room (speciality from Wachau) 9,50 Products Gentle leisure activities City tour with Linz city Express 9,00 (biking, hiking, culture) Admission to Melk Abbey 12,50 Ride with Vienna Ferris Wheel 10,00 Tour guide during whole trip 65,00 Sustainable departure Return from Vienna to Passau by train (transfer of own bikes not 47,00 included) Follow-up Service Travel report with pictures 15,00 Total purchase price 398,00 + Commission (12%) 47,76 = Total Selling price (p.p., double room) 446,00 16

9 Packages Project Partners > Workshops CROSS-BORDER PACKAGES Description of packages Responsible Partners REGIONAL PACKAGES Description of packages Responsible Partners 17 18

10 Let s do it!! Danke, ďakujem, köszönöm, хвала, mulțumesc, благодаря 19