Advertise with the Cleveland Jewish News in 2012! Use this guide for publication dates, special sections, special publications and advertising rates.

Transcription

1 Advertise with the Cleveland Jewish News in 2012! Use this guide for publication dates, special sections, special publications and advertising rates. CLEVELAND Notes for the Week January 6 December 30, 2011 January 2 - CJN Office Closed January 13 January 9 Dining - Winter Warm-up/Comfort Food - Senior Living January 20 January 16 Business Trends - Review 2011/Outlook 2012 January 27 January 23 Camp Guide February 3 January 30 Weddings Magazine distributed Dining - Romantic Dining February 10 February 6 Love & Marriage (Valentine's Day) Education February 17 February 13 Automotive Insert Business - Banking February 24 February 20 Camp Experiences March 2 February 27 Dining - Sports Bars March 9 March 5 Bar/Bat Magazine distributed March 16 March 12 Business - Estate Planning & Planned Giving March 23 March 19 Sports and Overnight Camps March 30 March 26 Passover Issue April 6 April 2 April 6 - CJN Office closed April 13 April 9 Dining - Downtown - Senior Living April 20 April 16 Museums of Ohio and Beyond distributed Business Trends - Qtr. 1 vs. Qtr. 2 April 27 April 23 Real Estate - Chagrin Valley Camps and Classes May 4 April 30 Dining - Mother's Day May Primary Election May 11 May 7 May 18 May 14 Business - Investing May 25 May 21 Real Estate - Hudson June 1 May 25 May 28 - CJN Office closed Dining - Patio June 8 June 4 Fairs & Festivals June 15 June 11 Business - Starting Your Own Business June 22 June 18 Backyard BBQ June 29 June 25 Real Estate - Hillcrest Region July 6 June 29 July 4 - CJN Office closed Dining - Kid Friendly Fairs, Festivals & Stay-cations July 13 July 9 - Senior Living July 20 July 16 Business Trends - Qtr. 2 vs. Qtr. 3 July 27 July 23 Real Estate - New Construction 2012 Schedule At A Glance The Cleveland Jewish News publishes every Friday (52 issues). The ad close is at 1p.m. on the date listed each week. Notes for the Week August 3 July 30 Dining - Girls' Night Out Back to School August 10 August 6 August 17 August 13 Business - The TOP 50 High School Sports Preview August 24 August 20 Real Estate - Beachwood August 31 August 27 After School Activities September 7 August 31 September 3 - CJN Office closed Rosh Hashanah Holiday Guide Dining - Breakfast & Lunch September 14 September 10 Rosh Hashanah Issue September 21 September 14 September 17 - CJN Office closed Business - Estate Planning & Planned Giving September 28 September 21 September 26 - CJN Office closed Museums of Ohio and Beyond distributed Real Estate - Apartment Living College Decisions October 5 October 1 Dining - y (Vegetarian/Vegan) October 12 October 8 - Senior Living October 19 October 15 Education - Open House Business Trends - Qtr. 3 vs. Qtr. 4 October 26 October 22 Bar/Bat Magazine distributed November 2 October 29 Dining - Soups, Salads & Sandwiches November 9 November 5 November 16 November 12 Business - Legal Issues November 23 November 16 November 22 - CJN Office closed November 23 - CJN Office closed Black Friday November 30 November 26 Chanukah Shopping Guide December 7 December 3 Chanukah Issue Dining - Take Out/Dining on the Run December 14 December 10 December 21 December 17 Business - Tax Planning December 28 December 20 December 25 - CJN Office closed Source Magazine distributed Family Fitness Tip: Use the check boxes to mark issues in which to advertise!

2 The Cleveland Jewish News publishes every Friday (52 issues). The ad close is 1 p.m. on the date listed each week. Business Automotive Promote your business just before the Cleveland Auto Show (held February 25, 2012). February 17 February 8 The CJN provides advertisers access to the most desired, targeted audience - 78% of CJN readers have a four-year degree or higher; household income of $153,700 and a net worth of $1,016,000. Theme January 20 January 16 Review 2011/Outlook 2012 February 17 February 13 Banking March 16 March 12 Estate Planning & Planned Giving April 20 April 16 Qtr. 1 vs. Qtr. 2 May 18 May 14 Investing June 15 June 11 Starting Your Own Business July 20 July 16 Qtr. 2 vs. Qtr. 3 August 17 August 13 The TOP 50 September 21 September 14 Estate Planning & Planned Giving October 19 October 15 Qtr. 3 vs. Qtr. 4 November 16 November 12 Legal Issues December 21 December 17 Tax Planning Dining Guide Reach Northeast Ohio s most desired foodies - CJN readers spend an average of $285 per month dining out. Theme January 13 January 9 Winter Warm-Up/Comfort Food February 3 January 30 Romantic Dining March 2 February 27 Sports Bars April 13 April 9 Downtown May 4 April 30 Mother's Day June 1 May 25 Patio July 6 June 29 Kid Friendly August 3 July 30 Girls' Night Out September 7 August 31 Breakfast & Lunch October 5 October 1 y (Vegetarian/Vegan) November 2 October 29 Soups, Salads & Sandwiches December 7 December 3 Take Out/Dining on the Run Election Coverage Holiday May 4 April 30 May Primary Election October 5 October 1 October 12 October 8 October 19 October 15 October 26 October 22 November 2 October 29 Tip: Use the check boxes to mark issues in which to advertise! Display Advertising and Special Sections 2012 Families, Education and Camps The average CJN reader is % of CJN readers have someone under 18 living in their household. Theme January 27 January 18 Camp Guide February 10 February 3 Education February 24 February 20 Camp Experiences March 23 March 19 Sports and Overnight Camps April 27 April 23 Camps and Classes June 8 June 4 Fairs & Festivals June 22 June 18 Backyard BBQ July 6 June 29 Fairs, Festivals & Stay-cations August 3 July 30 Back to School August 17 August 13 High School Sports Preview August 31 August 27 After School Activities September 28 September 20 College Decisions October 19 October 15 Open House December 28 December 20 Family Fitness 74% of CJN readers purchased a product or service after seeing an ad in the paper. Theme January 13 January 9 Senior Living February 10 February 6 March 9 March 5 April 13 April 9 Senior Living May 11 May 7 June 8 June 4 July 13 July 9 Senior Living August 10 August 6 September 14 September 10 October 12 October 8 Senior Living November 9 November 5 December 14 December 10 Holidays Holiday February 10 February 6 Love & Marriage (Valentine's Day) March 30 March 26 Passover September 7 August 31 Rosh Hashanah Holiday Guide September 14 August 23 Rosh Hashanah Personal Greetings September 14 September 10 Rosh Hashanah November 23 November 16 Black Friday November 30 November 26 Chanukah Shopping Guide December 7 December 3 Chanukah Real Estate 76% of CJN readers have lived in Northeast Ohio for more than 20 years. The CJN expands its coverage on the communities and lifestyle options offered by advertisers. Theme April 27 April 23 Chagrin Valley May 25 May 21 Hudson/New to the Region Guide June 29 June 25 Hillcrest Region July 27 July 23 New Construction August 24 August 20 Beachwood September 28 September 21 Apartment Living/Rentals

3 2012 Advertising Rates ROP Display Advertising Rates and Sizes* Unit Size (Open) 6X 13X 26X 39X 1/12 page (3"w x 2-1/2"h) $ /8 page (4-3/4"w x 2-1/2"h) $ /6 page (3"w x 5-1/4"h) $ /4 page (4-3/4"w x 5-1/4"h) $ /3 page horizontal (6-1/2"w x 5-1/4"h) $ /3 page vertical (3"w x 10-3/4"h) $ /2 page horizontal (9-3/4"w x 5-1/4"h) $ /2 page vertical (4-3/4"w x 10-3/4"h) $ /2 page rectangle (6-1/2"w x 8"h) $ Full page (9-3/4"w x 10-3/4"h) $ Banner (9-3/4"w x 1-1/2"h) $ Cavalcade Banner (9-3/4"w x 1-1/2"h) $450/ Weekly 750/ Expanded 1400/ Monthly 1975/Double-Truck Banner (20"w x 1-1/2"h) Color Rates (CMYK) 1-Color $100 2-Colors $200 4-Color $300 Inserts: 9,000 Basic cost up to.5 oz..55 oz. to 1.0 oz. $1,100 $1,300 *All rates net Payment in advance is required from all new accounts for the first four ads. Inserts are placed in the full run of the Cleveland Jewish News. The cost for inserts is determined by weight (regardless of number of pages). Please ask about sizes and rates for magazines and specialty publications Classified Rates INCHES MAX WORDS OPEN 2X 4X 13X 26X 39X/NP To advertise in the CJN Classifieds: , ext. 264 classified@cjn.org

4 Ad Specifications, Deadlines and Inserts AD SPECIFICATIONS AND DEADLINES* Display space, disks, Monday, 1 p.m. the week of publication. Holidays and Special Supplements/Magazines scheduled separately. Ads requiring production and proof: Friday, 3:30 p.m, week prior to publication. Three or more proofs $25 charge each Classified: Monday, noon, the week of publication Call your Cleveland Jewish News account executive at for specific information. The CJN accepts ads via: - advertising@cjn.org (Preferred method); FTP Site - ftp.cjn.org; CD ROM Submit PDF files. Call for PDF settings. Please include: 1. Any special instructions about the files. 2. Print out (hard copy) of all pages. 3. ALL COLOR IS CMYK, (Cyan, Magenta, Yellow, Black) NO RGB OR PANTONE COLORS*** 4. Halftones for newsprint line screen (resolution 170 minimum - NO 72 resolution) 5. Glossy products require minimum line screen (resolution minimum) *** Any color not in CYMK will be converted. CJN is not responsible for any color shift that may occur. For more information, contact Christine Ulsenheimer, Assistant Production Manager: culsenheimer@cjn.org, , ext. 223 *Special editions or holiday issues may require an earlier deadline and are at the discretion of the CJN. INSERTS Insert quantity required: 9,000* REQUIREMENTS Inserts may not: appear to be a separate publication. have a date implying a frequency of publication. have a separate price. use the word catalog. have a mailing indicia. say Volume No.., indicating an ongoing publication. have ISBN, ISSN or USPS numbers different from Cleveland Jewish News. Minimum insert size is 5 x 7 ; maximum size is 10-3/4 w x 11-3/4 h. Total weight of an insert is limited to 16 oz. Any insert into the Cleveland Jewish News that the U.S. Postal Service considers a separate publication will be billed at the Standard A rate. We prefer advertisers to have the following copy line on the cover or back page of insert: Advertising Supplement to the Cleveland Jewish News. *Inserts may be provided by client or can be designed and printed by the CJN for an additional fee. DEADLINES Inserts must be scheduled 10 working days prior to desired insertion date. Advertiser must provide actual, non-electronic sample of material to be inserted to the CJN offices no later than noon on Monday of insertion week, or noon the Friday before insertion when holiday deadlines apply. All inserts must be delivered to printer no later than 4 p.m. Monday prior to insert date: RePrinting Receiving Dock 500 Market Avenue South Canton, Ohio Shipments must be clearly marked Cleveland Jewish News along with publication insert date. COSTS Inserts are placed in the full run of the Cleveland Jewish News. The cost for inserts is determined by weight (regardless of number of pages) as follows: Basic cost up to.5 oz. $1, oz. to 1.0 oz. $1,300 Each additional ounce or part thereof adds $100 to the cost of the insert. Pricing subject to change.

5 CJN Reader Profile The CJN connects you with over 65% of the Jewish households in Northeast Ohio. Advertisers use the CJN to reach a highly desirable, sharply targeted and pre-qualifi ed customer base. demographic profile 76% of CJN readers are married The average age of the CJN reader is % of CJN readers are female 78% have a four-year college degree or higher 26% of CJN readers have someone under 18 living in their household 76% have lived in Northeast Ohio for over 20 years 90% own a home/condo financial characteristics Average market value of primary residence - $325,000 Average household income - $153,700 Average net worth of CJN reader - $1,016,000 56% of CJN readers bought or sold stock in the past 12 months 71% used a fi nancial adviser in the past 12 months 90% of CJN readers contributed to Jewish and non-jewish organizations within the past 12 months religious affiliation 72% of CJN readers belong to a synagogue Readers of the CJN identify themselves as: 44% Reform 33% Conservative 9% Orthodox 9% Just Jewish CJN readers will attend 4.1 Jewish community events in the next 12 months (excluding events at their synagogue) political profile 98.5% of CJN readers are registered voters 97.3% voted within the last 24 months For the November 2010 elections, the CJN had more political ads than the Sun Papers and The Plain Dealer combined by over 80% (Publishers own data) subscription information* Over 60% of respondants have subscribed to the CJN for over 10 years; average subscription time is 18.1 years. Among non-subscribers, 38% get the CJN from family or friends, 35% read the CJN online and 17% buy it at newsstands. Over three-quarters of all print copies of the CJN are read by more than one person. 85% of respondents read at least one CJN/LinQ 2 publication. JStyle is read by 3 out of 4 readers. online 23.6% of respondants visit the CJN website at least once per week. CJN readers age 50+ are more likely than those under 50 to visit the website at least once per week. In November 2010, had 63,550 page views from 20,884 unique visitors. (Google Analytics Nov. 2010) The CJN Facebook page averages 5,061 active users each month. (Insights by Facebook December 2010) The CJN weekly e-newsletter is sent to 4,200 readers with an average open rate of 18% (Mail Chimp December 2010) CJN readers spend an average of $540 online CJN readers are your customers 80% of readers have called or visited a CJN advertiser after seeing an ad 74% have purchased a product or service from a CJN advertiser. 60% of CJN readers have eaten out at a restaurant more than fi ve times within the past 30 days, with an average of 8.2 times. They spend an average of $285 per month dining out. Average weekly grocery bill - $137 50% of CJN readers spent $1,230 on clothing in the past year. Children s camps are relevant to 40% of the CJN readers, with 29% of this group sending a child to day camp and 26% to overnight camp. 27% of CJN readers will take a cruise ship vacation in the next 24 months. The average CJN readers will travel for business or pleasure 6 or more times in the next 12 months. 79% of CJN readers exercise regularly, with over half having exercised at the Mandel JCC or a health club. 18% of readers plan to buy, sell or refi nance real estate in % of CJN readers have a remodeling or home improvement project planned in All information from November 2010 Proximity Marketing CJN Readership survey unless otherwise noted.

6 Circulation/Locations CJN. A neighborhood attraction. Everywhere. For subscription information, contact , ext. 218, or circulation@cjn.org AKRON Barnes & Noble/4015 Medina Rd. BAINBRIDGE CVS Pharmacy/16801 Chillicothe Rd. Giant Eagle/8515 Tanglewood Square Heinen s/8482 E. Washington St. BEACHWOOD Giant Eagle/24601 Chagrin Blvd. Yours Truly/25300 Chagrin Blvd. CHAGRIN FALLS CVS/34 Shopping Plaza Dr. CLEVELAND Bank News/3122 W. 41st St. Gateway Newstand/230 Huron Rd. NW The Crow s Nest/1370 Ontario St. CLEVELAND HEIGHTS Dave s Supermarket/12438 Cedar Rd. Dave s Supermarket/3628 Mayfi eld Rd. Lee-Silsby Drug/3216 Silsby Rd. Marc s/1833 Coventry Rd. Starbuck s/12405 Cedar Rd. Unger s Bakery/1831 S. Taylor Rd. Zagara Bi-Rite/1940 Lee Rd. LYNDHURST CVS/1443 Richmond Rd. Giant Eagle/25105 Cedar Rd. (Legacy Village) MAYFIELD HEIGHTS CVS Pharmacy/5901 Mayfi eld Rd. Hillcrest Atrium Pharmacy/6770 Mayfi eld Rd. Marc s/6695 Eastgate Shopping Center MAYFIELD VILLAGE CVS/779 SOM Center Rd. Heinen s/860 SOM Center Rd. MENTOR Giant Eagle/7960 Plaza Dr. NORTH ROYALTON Giant Eagle/6000 Royalton Rd. OBERLIN Gibson Brothers Bakery/23 W. College St. PARMA Giant Eagle/7400 Broadview Rd. PEPPER PIKE Heinen s/30849 Pine Tree Rd. SHAKER HEIGHTS CVS/20641 Fairmount Blvd. Dave s Supermarket/13130 Shaker Square Panera Bread/20060 Van Aken Blvd. Rite Aid/20405 Chagrin Blvd. SOLON Giant Eagle/34310 Aurora Rd. Marc s/6231 SOM Center Rd. SOUTH EUCLID CVS/4460 Mayfi eld Rd. Giant Eagle/4401 Mayfi eld Rd. Lax & Mandel/14439 Cedar Rd. Marc s/4499 Mayfi eld Rd. UNIVERSITY HEIGHTS Bruegger s/14483 Cedar Rd. CVS/13956 Cedar Rd. CVS/14440 Cedar Rd. Heinen s/2180 So. Green Rd. WILLOUGHBY HILLS Giant Eagle/27505 Chardon WOODMERE Barnes & Noble/28801 Chagrin Blvd. Corky & Lenny s/27091 Chagrin Blvd. CVS/28100 Chagrin Blvd. Davis Bakery/28700 Chagrin Blvd.

7 Supplements and Specialty Publications 2012 Ad rates and sizes vary for supplements and specialty publications. Talk to your account representative for more information. Tip: Use the check boxes to mark publications in which to advertise! Expand your reach with unique targeted distribution by advertising in one of our niche publications. 3 of 4 CJN subscribers read our supplements and specialty publications cover to cover. Balanced Living February 3 January 6 April 6 March 8 June 1 May 3 August 3 July 5 October 5 September 6 December 7 November 8 Bar/Bat Mitzvah Guide March 9 February 9 October 26 September 27 JStyle Magazine March 23 February 23 May 11 April 12 August 31 August 2 November 9 October 11 Museums of Ohio and Beyond April 20 March 22 September 28 August 30 Source Magazine 2013 December 28 November 15 Weddings Magazine February 3 January 10 Akron Jewish News Publishes monthly except combined Dec/Jan and June/July (10 issues). Publish Date Ad Close Week of January 30 January 10 February Issue Week of February 27 February 10 March Issue Week of March 26 March 9 April Issue Week of April 23 April 10 May Issue Week of May 28 May 10 June/July Issue Week of July 30 July 10 August Issue Week of August 27 August 10 September Issue Week of September 24 September 10 October Issue Week of October 29 October 10 November Issue Week of November 27 November 9 December/January Issue LaGazzetta Italiana Publishes monthly (12 issues). Ad Close is the second Monday of the month prior to publishing. Publish Date Ad Close Week of January 2 December 12, 2011 January Issue Week of January 30 January 9 February Issue Week of February 27 February 13 March Issue Week of April 2 March 12 April Issue Week of April 30 April 9 May Issue Week of May 28 May 14 June Issue Week of July 2 June 11 July Issue Week of July 30 July 9 August Issue Week of September 3 August 13 September Issue Week of October 1 September 10 October Issue Week of October 29 October 8 November Issue Week of December 3 November 12 December Issue Tribute Publications The City Club of Cleveland - 100th Anniversary The Diversity Center of Northeast Ohio The Press Club of Cleveland - Excellence in Journalistm The Press Club of Cleveland - Hall of Fame Publish Date Ad Close October 12 August 31 October 2012 September 2012 Spring 2012 October 2012