Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development

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1 Croeso / Welcome Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development

3 Partnership for Growth- The Vision The goal is to drive: Sustainable growth in tourism that delivers jobs and wealth for the Welsh economy and supports a profitable tourism industry. The ambition is to: Grow tourism earnings in Wales by 10% or more by Real term growth in value.

4 Record years in 2015 / 2016 UK 10.5 million GB staying visits (record), related expenditure 1,975 million (record) Year-on-year growth in visits and spend since 2012 (trips + 9% and spend +24% since 2012) International The number of international visits to Wales in 2016 was million, and the associated spend was 444 million. Sustained Growth in 2017 Day Visits by GB residents There were 75.9 million Tourism Day visits to Wales from Great Britain between January and September 2017, a decrease of 1.0% when compared to the same period a year previously. Nonetheless, for the same time frame, the volume of spend has increased by 13.4% to 3,298 million. Overnight Visits by GB residents In the January July period in 2017, the volume of overnight trips to Wales rose by 2.3% compared with the same period in 2016, while associated expenditure rose by 4.9%

5 Surf Snowdonia, Dolgarrog 1.5m support creating 43 jobs. 300m x 113m surfing lagoon. World first to market Wavegarden with waves up to 2 metres. Constructed on a brownfield site. 75,000 visitors (est.) per year.

6 ZW Fforest Alpine Coaster, Betws-y-Coed Create the first alpine coaster ride of this design in UK, called 'Fforest Coaster, creating 35 FTE jobs and 320k support. The coaster has 35 toboggans set off one at a time every 20 seconds onto a 1 kilometre track.

7 Nanteos Mansion, Aberystwyth 162,500 support creating 13 jobs. 5 star Restaurant with Rooms Aim to add a spa facility and upgrade to 5 Star Hotel.

8 Erskine Arms, Conwy Support of 140k for the conversion of a town pub in Conwy to a 4 Star 10 bedroom boutique Inn creating 23 FTE jobs. Investment in quality serviced accommodation and food is a strategic tourism priority.

9 YHA Pen-y-Pass, Llanberis 150,000 support to upgrade and increase capacity. Strategic hostel location in a changing YHA business. 4 Star Hostel and 4.5 new jobs.

10 Rhossili Car Park Upgrading the surface of the existing visitor car park. Improving the welcome at this World class destination. 150,000 support. Three Cliffs Coffee Shop expanding the café and restaurant offer. 30,000 support.

12 Cyllid yr Undeb Ewropeaidd Cyrchfannau Denu European Union Funding Attractor Destinations Cyfanswm cost y project: 61mn ( 27.7mn o Gyllid ERDF) Total project cost : 61mn ( 27.7mn ERDF) De Orllewin / South West Wales Canoflan Genedlaethol Twrisiaeth Arforidol / National Centre for Coastal Tourism (Saundersfoot) Canolfan Ddiwylliant Cyflymder Tir a Llety Eco Pendein / Pendine Land Speed Cultural Centre and Eco Resort Complex Parc Dŵr Llys y Frân Water Park Gogledd / North Wales Caernarfon Twristiaeth Arfordir Conwy / Conwy Coastal Tourism Porth Rhyngwladol Ymwelwyr Ynys Gybi / Holy Island International Visitor Gateway Canolbarth / Mid Wales Rheilffyrdd Cymru i r Byd - Dyffryn Rheidol / Wales Railways to the World Vale of Rheidol De Ddwyrain / South East Wales Cyrchfan Arfordirol Porthcawl / Porthcawl Resort Investment Focus Triongl Antur Camlas Mynwy a Brycheiniog / Monmouthshire and Brecon Canal Adventure Triangle Antur y Cymoedd / Adventure Welsh Valleys - Rock Adventure Centre

13 Colwyn Bay Waterfront

14 New Railway Terminus

15 Watersports Centre and Café Rest Bay

16 Revenue Funding A key strategic ambition is to: promote improved transport links by air, sea, road, and rail. A broad coverage has been delivered; rail, bus, cycling and walking promotions having been funded.

17 Transport - Current Situation (Wales Visitor Survey 2016) The vast majority of UK staying visitors (who lived outside of Wales) travelled to Wales by car (84%). Only 7% used public transport (6% train; 1% public bus or coach); these findings are consistent with 2013 data. The quality of public transport was also rated by visitors interviewed, with an average score of 7.6/10 given for the quality and availability of public transport in Wales. However, this score is lower than was seen for other aspects of the trip.

18 North Wales Tourism Lonely Planet in London 6 month TPIF funded campaign to capitalise on the Lonely Planet award Bus and Taxi Wraps in London Including a Radio X campaign in London and the South East

19 Partnership work Visit Wales worked with Visit Britain on the Final Mile pilot project aimed at getting international travellers out of London and exploring the country by rail. Covering the areas around North Wales and providing suggested itinerary for visitors to attractions and activities in the area. Best Practice guidelines for Rail operators, DMO s and attractions have been produced as part of the work.

21 Partnership work With the rebrand of GWR, Visit Wales has been building a partnership with the railway company in order that more travellers can appreciate the offer close by; and through the use of connecting services, that the line from London Paddington into Wales provides. To date this has included sharing imagery, itineraries, and parallel marketing concepts to increase visitor and traveller numbers. Visit Wales have also carried out shared marketing work with Arriva Trains Wales at key feeder stations in England; Birmingham New Street and Manchester Piccadilly.

22 Community Rail Partnerships Visit Wales has an ongoing relationship with the Community Rail Partnerships (CRPs) in Wales, including those that span the border; sharing data, funding opportunities and collaborative agendas.

23 Cruise Sector 2017 will see 88 calls to Wales - a 48% increase in calls on 2016 Continued growth in all ports pan Wales

24 Qatar Airways Daily flight starts 1st May 2018 from Doha to Cardiff The first regular direct long haul flight linking Wales and south west England to a major global hub in the Gulf region Long-haul connectivity provides a focused opportunity to market Wales to the world and to our key emerging markets for tourism, trade and invest, study and VFR Target markets for inbound tourism: Australia, China, India, Japan Key Messages: Cardiff as a UK gateway, with London / Manchester / Edinburgh open-jaw ticketing

27 Dyma lle rydyn ni. Where we are now.

29 Gweledigaeth Vision Bydd Ffordd Cymru yn dod yn symbol ysbrydoledig o n hyder, beiddgarwch ac uchelgais. Bydd yn cynrychioli r gorau o Gymru o n profiad i ymwelwyr, i n lletygarwch a n busnesau. Bydd yn cwmpasu r hyn sy n gwneud Cymru yn unigryw. The Wales Way will become an inspiring symbol of our confidence, boldness and ambition. It will represent the best of Wales from our visitor experience, to our hospitality and our businesses. It will encompass what makes Wales unique.

Llwybrau Cenedlaethol i Ymwelwyr - Norwy National Tourist Routes - Norway National

Administration for their picturesque scenery and tourist-friendly infrastructure, such as

2,000 cars pass the Trollstigveien Plateau every day, which equals one car every ten

More and more people choose to see the view from their bike.

30 Llwybrau Cenedlaethol i Ymwelwyr - Norwy National Tourist Routes - Norway National Tourist Routes are eighteen highways in Norway designated by the Norwegian Public Roads Administration for their picturesque scenery and tourist-friendly infrastructure, such as rest stops and viewpoints You are rarely alone in Trollstigen - In the summer season, 2,000 cars pass the Trollstigveien Plateau every day, which equals one car every ten seconds. But you won t only encounter motorised vehicles on your journey up Trollstigen. More and more people choose to see the view from their bike. Climb the 10 percent inclines effortlessly with an electric bike from Hotel Aak in Åndalsnes, or rent an ordinary bike in the city centre.

32 Signage How to differentiate between routes under The Wales Way brand Copyright and intellectual property/smörgåsbord Studio 2017

parks) Information (Car parks) for pedestrians Wayfinding

33 Signage The Coastal Way Information Beginning/End of Signifying route you are (Car for pedestrians En-Route parks) Information (Car parks) for pedestrians Wayfinding at pit stops Copyright and intellectual property/smörgåsbord Studio 2017

Igam Ogam/Zig Zag Whilst the routes are both A to B they meander in order to unearth our gems. They take on a life of their own and are open to personal customisation.

34 Igam Ogam/Zig Zag Whilst the routes are both A to B they meander in order to unearth our gems. They take on a life of their own and are open to personal customisation. They zig zag which leads us to possibly one of the best phrases in the Welsh language: Igam Ogam. Beautifully, onomatopoeic, memorable and literally translated (if that s possible) step to step or indeed zig zag.

35 Copyright and intellectual property/smörgåsbord Studio 2017

36 Copyright and intellectual property/smörgåsbord Studio 2017

37 Copyright and intellectual property/smörgåsbord Studio 2017

38 Themed years A focal point for marketing & product development. Creating a stronger, clearer & more distinctive proposition for Wales.

39 Year of Adventure

40 Year of Legends

41 Year of the Sea

42 Year of Discovery 2019

43 Future Opportunities Integrated Ticketing Use "big data" to provide information on travel patterns etc. Partnership working Future Challenges Brexit Long term perception change

44 Diolch

Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development

Croeso / Welcome Gerwyn Evans Pennaeth Datblygu Twristiaeth Head of Tourism Development Partnership for Growth- The Vision The goal is to drive: Sustainable growth in tourism that delivers jobs and wealth