THE UK S BIGGEST & BEST CLASSIC MOTOR SHOW

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1 THE UK S BIGGEST & BEST CLASSIC MOTOR SHOW NOVEMBER 2017 NEC BIRMINGHAM Headline Sponsor Official Partners OVER 2,500 STUNNING CLASSIC CARS 240 CAR CLUBS CELEBRITY GUESTS THE UK S BIGGEST INDOOR AUTOJUMBLE AND TRADER VILLAGE DISCOVERY LIVE STAGE CLASSIC CARS FOR SALE

2 THE LANCASTER INSURANCE CLASSIC MOTOR SHOW, POWERED BY DISCOVERY: 72,000 visitors 69% own at least one classic car 32% own two or more classic cars and 15% own three or more Average number of cars per household is three 6% of our audience are looking to purchase their first classic car 29% of our visitors have not and will not attend any other classic car show this year that s nearly 20,000 classic car enthusiasts that you can only see at The Lancaster Insurance Classic Motor Show, powered by Discovery The Lancaster Insurance Classic Motor Show, powered by Discovery, brings together the Classic Motoring Industry with more than 72,000 UK and International classic owners, enthusiasts and collectors. With a 33-year heritage providing the best opportunity in the UK market, the show now invites exhibitor entries for Companies offering products or services to the classic motorist and general automotive market will benefit from exposure to this unique audience. Headline Sponsor Average spend by visitors on classic cars each year is 2,203 with over 10% of our audience spending in excess of 5,000 2

3 TESTIMONIALS We had a fantastic three days at the show, and this year felt like our best to date. There was a real buzz about the stand, aided by Wheeler Dealers Mike Brewer and Ant Anstead all joining us and talking about our Miss World competition and restoration project - it certainly drew in the crowds! I ve been really impressed with the quality of stands and the new layout of the show, which is fantastic. We ve had some great feedback from our partners and it was a really enjoyable three days - we can t wait to be back next year! A huge thanks to the Clarion team in ensuring that the show was a great success. RICHARD MORLEY, OPERATIONS DIRECTOR Lancaster Insurance Our auction at this year s Classic Motor Show was one of our biggest ever. The sale was a huge success with an 80 per cent sales rate and total sales of 4.4 million. It s always a fantastic show and is getting better every year. We were joined by hundreds of buyers and with the support of the team at the show it was one of our best ever sales. Many thanks to all the show team in ensuring that the sale was a great success. NICK WHALE, MANAGING DIRECTOR Silverstone Auctions We genuinely have had the best result in our seven year history at the show with eight confirmed deposits. SAM BAILEY, CAR DEALER The SL Shop This year s Classic Motor Show was a huge success for Discovery Channel. With our stand next to the Live Stage we were amongst the hustle and bustle of the crowds of motoring enthusiasts: there is a genuine sense of community at the show. We hosted signings with Mike Brewer and Edd China, which gave us the fantastic opportunity to meet hundreds of Wheeler Dealer s fans, their enthusiasm created a vibrant atmosphere, one which we won t easily forget. Thank you to everyone who joined us at the show and to Clarion for all their help and support. DAVID LEGG, MARKETING MANAGER Discovery Channel UK We have people coming from overseas to the Lancaster Insurance Classic Car Show just to purely visit our stand! We pride ourselves on encouraging and helping youngsters kick start and grow their collections of original memorabilia. JACKIE BERRY, AUTOJUMBLER The Blues are seriously back! Saturday was the busiest day for us; it s been fun! THE RILEY CLUB, CLASSIC CAR CLUB The Lancaster Insurance Classic Car show is now one of the best in the world, and has reached the same standard as Essen. It s a must for any Classic Car enthusiast! KEVIN BROWN, EXHIBITOR AB Toolsonline.com EXAMPLE MARKET SECTORS THAT EXHIBIT: Car Sales, Auction Houses, Restoration Services, Parts, Insurance, Finance, Media Titles, Garage Equipment, Car Care Products, Accessories, Performance Products, Technology, Safety Products, Travel, Art, Lubricants, Services/Rallies, Fuels, Clothing, etc. In addition, any brand, product or service wishing to target an AB1 male audience. It s our first time and we d certainly come back. We came with no expectations and we sold two thirds of our stock, and that doesn t even include any of the post-show enquiries. Potentially next year it could go from very good to excellent. JASON GILBERT, AUTOJUMBLER N-ECAR.com 3

4 EXHIBITING OPTIONS Trade Stands SHELL SCHEME: VAT per square metre This is a ready built stand/booth for you to simply move in to and furnish with your branding and products. It includes the floor space, carpet, walls and name fascia. SPACE ONLY: VAT per square metre This is exactly as it sounds, just the floor space. It often suits those who prefer to build their entire stand from the ground up. The minimum stand size available is 6sqm (e.g. 3m x 2m, 4m x 1.5m). Should Trade Stand prices present a cost issue to some smaller traders, we suggest looking at the market-style Classic Trader Village as an alternative for tighter budgets. Please contact the team for further details. Classic Car Dealers SPACE ONLY (WITH CARPET): 50 + VAT per square metre Many dealers choose to make this event their showroom every year, and with good reason. Car sales at the show are historically proven to be very strong. We invite Dealers offering quality vehicles (catering to all price ranges) to apply for space, which is limited due to its desirability. How much space will I need for my stock? We work on the basis of one car, with the doors open, using about 24sqm of space (6m x 4m). Most cars (unless they re very big e.g. Rolls/Bentley etc.) tend to actually measure no more than 5m x 1.7m with the doors closed so allow a minimum of 5m x 1.7m per car when working out how much space you need. Packing in a lot of cars very tightly may not be as rewarding as displaying fewer cars with more breathing space so buyers can fully access the vehicles. Restoration Area SPACE ONLY: 50 + VAT per square metre The Restoration Area surrounds the ever popular Restoration Theatre and is full of companies offering all manner of restoration products and services; from tools, to trim, from plating to painting, from a small job to a full ground-up restoration. Restoration product retailers are required to take a minimum of 25sqm. Restoration service providers are required to take a minimum of 6sqm. 4

5 WHERE ARE OUR VISITORS FROM? *Visitors as a percentage from Great Britain and Ireland. Visitor data from 2016 show NUMBER OF VISITORS FROM OTHER REGIONS (pre-booked tickets only) SCOTLAND 3% NORWAY ISLE OF MAN BELGIUM CHANNEL ISLANDS NETHERLANDS SWEDEN GERMANY DENMARK FRANCE SPAIN FINLAND POLAND MALTA SWITZERLAND 40 NORTH EAST 3% 50 NORTH WEST 10% NORTHERN IRELAND 1% 60 IRELAND 3% YORKSHIRE 10% 70 EAST MIDLANDS 10% EAST OF ENGLAND 11% WEST MIDLANDS 17% WALES 4% LONDON 4% SOUTH 15% SOUTH WEST 9% We also had visitors from other areas of Europe including: Gibraltar Cyprus Luxembourg Czech Republic Iceland Estonia Italy Russia Hungary Portugal Austria Turkey The Show has also gone worldwide with visitors from the United States, Colombia, Hong Kong, Jordan, South Africa, Trinidad and Tobago, United Arab Emirates and as far as Australia. This truly is an international show! 5

6 SPONSORSHIP PACKAGES We have several superb sponsorship opportunities within the show ranging from full Official Partner, through to Feature Sponsor and other unique and innovative in-show branding opportunities. We can tailor a bespoke package to suit your objectives, all sponsorship opportunities include elements of the following: Up to 200sqm exhibition floor space Hyperlink between websites Inclusion in our pre/post show PR Branding across the event where appropriate Branding on all show materials where appropriate Full branding opportunity of the area sponsored Complementary tickets Tailored and bespoke marketing and communications packages. OTHER SPONSORSHIP OPPORTUNITIES: Floor Tiles Ceiling Banners Visitor Ticket (walk-up) Sponsorship Visitor Bag Inserts Hall/Feature Sponsorship Box Office Sponsorship Marketing Sponsorship Please contact the team for more information Headline Sponsor Official Partners 6

7 CONTACT THE TEAM PORTFOLIO DIRECTOR Daniel Nwaokolo Tel: ACTING SHOW DIRECTOR Lee Masters Tel: SALES MANAGER Jonathan Wright Tel: MARKETING COMMUNICATIONS MANAGER Ellie Jones Tel: AUTOJUMBLE/CLASSIC TRADER VILLAGE STANDS Helen Morton Tel: SALES EXECUTIVE Robbie McBride Tel: MARKETING EXECUTIVE Katie Rix Tel: MARKETING EXECUTIVE Anna Marie Mac Phee Torres Tel: The Classic Motor Show 2017 Clarion Events, Fulham High Street, London, SW6 3JW Registered office: Clarion Events Limited, Fulham High Street, London, SW6 3JW Registered in England no: