H3-I. Date: August 23, 2013 PLANNING, DESIGN &DEVELOPMENT COMMITTEE

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1 _ BRAMPTON p Flower City H3-I Report Planning, Design & Development Committee Committee of the Council of The Corporation of the City of Brampton Date: August 23, 2013 PLANNING, DESIGN &DEVELOPMENT COMMITTEE File: 26SI (Misc Signs 2013) date: SephptoJo&r 23,?_?!? Subject: RECOMMENDATION REPORT Site Specific Amendment to the Sign By-law , as amended Arenella Estates Inc. Countryside Drive & The Gore Rd Ward #10 Contact: Cindy Hammond, Manager, Sign Unit, Overview: Arenella Estates (Starlane Homes, Greenpark Homes & Treasure Hill Homes) has received draft approval for an 896 unit plan of subdivision, Vales of Humber, located between McVean Drive and The Gore Road, north of Countryside Drive and south of Mayfield Road. An application has been submitted for a site specific amendment to the Sign By-law to permit nine temporary ground signs located on the development site as shown on Schedule 2 to the report. The proposed sign area of each sign is sq.m. (192 sq.ft.) The Sign By-law permits one temporary ground sign 15 sq.m. (161.5 sq.ft.) in sign area. The number and size of the proposed signs is excessive particularly when combined with signage permitted on the sales office sites and signage approved and in place for the adjacent developments in the area. It is recommended that a total of four temporary ground signs be approved, one on each of the arterial roads abutting the development area in a location to be determined by the applicant. It is further recommended that the size of the ground signs comply with the Sign By-law and that the signs be separated by a minimum distance of 300 m (984 ft.) The recommended signage together with signs permitted in conjunction with the sales offices will provide significant exposure for the three builders. Public notice has been provided pursuant to the Procedure By-law.

2 1. THAT the report from Cindy Hammond, Manager, Sign Unit, Building Division, Planning, Design and Development Department, dated August 23, 2013, to the Planning, Design & Development Committee Meeting of September 23, 2013, re: Recommendation Report - Site Specific Amendment to the Sign By-law , as amended - Ward 10 -Arenella Estates Inc., Countryside Dr. & The Gore Rd."be received; K3-2. Recommendations: 2. THAT the applicant's request for a site specific amendment to the Sign By-law to install nine signs, 17.8 sq.m. in sign area, located as shown on Schedule 2 to this report be refused; 3. THAT the staff-recommended amendment to the Sign By-law, attached hereto as Schedule 4, be enacted to permit four signs, in a location to be determined by the applicant, provided that: a. No more than one sign is installed on each of the arterial roads abutting the development, b. The signs are separated by a minimum distance of 300m, and c. The signs do not exceed 15 sq.m. in sign area, d. The signs shall be removed within three years of the approval of the building permit or completion of the residential lots within the subdivision, whichever comes first, and e. No further ground signs be requested for this plan of subdivision; and 4. THAT Arenella Estates Inc. be responsible for the cost of the public notification. Background: A plan of subdivision, Vales of Humber, has been draft approved between McVean Drive and The Gore Road, north of Countryside Drive and south of Mayfield Road. Arenella Estates (Starlane Homes, Greenpark Homes &Treasure Hill Homes) will construct 896 new residential dwellings within the plan of subdivision. In addition to permitting one temporary ground sign within the subdivision, the Sign By law also provides Production Home Builders' the opportunity to display the following signage: One ground sign 15 sq.m. (161 sq. Ft.) in size and unlimited wall signs to identify a temporary sales office, One ground sign 0.75 sq.m. (8.1 sq.ft.) in size to identify a model home, and 12 A-frame signs on the road right-of-way permitted in conjunction with each sales office.

3 Current Situation: Arenella Estates has requested a site specific amendment to the Sign By-law to permit nine temporary ground signs sq.m. (192 sq.ft.) in size, located as shown on Schedule 2 to the report, the Sign By-law permits a maximum of one sign 15 sq.m. (161 sq.ft.) in size. The number and size of the proposed signs is excessive particularly when combined with signage permitted at sales office and development sites in the surrounding area. Five home builders are constructing in the adjacent Countryside Villages development. As the subdivision spans over a particularly large area and is to be developed by three home builders, it is recommended that four temporary ground signs, one on each main arterial road be approved for this plan of subdivision. It is further recommended that the size of the signs be in conformance with the provisions of the Sign By-law and that the signs be separated by a minimum distance of 300m (984 ft.) Corporate Implications: Staff of the Urban Design Division of the Planning, Design and Development Department concur with the staff recommendation. Conclusion: A site specific amendment to the Sign By-law to permit nine temporary ground signs on the plan of subdivision between McVean Drive and The Gore Road, north of Countryside Drive and south of Mayfield Road has been requested by Arenella Estates. The proposed size and number of signs is excessive when combined with signage displayed in the surrounding area. It is recommended that a total of four temporary ground signs be permitted on the plan of subdivision and further that the signs are in keeping with the size limitations within the Sign By-law. Agreed, (XoluL la Cam^ell Director of Building and Chief Building Official Agreed, Dan Kraszewski Senior Executive Director, Planning Appendices: Schedule 1 - Location Map Schedule 2 - Proposed Sign Locations Schedule 3 - Proposed Signage Schedule 4 - Proposed Site Specific Amendment to the Sign By-law

4 H3-H ^ J.SaS*3*,, SSauuSaffla; 01 Schedule 1 Location Map - Site of Vales of Humber Plan of Subdivision Arenella Estates Site Specific Amendment to the Sign By-law CITY OF BRAMPTON Planning Design & Development Department Building Division

5 H3-S y^ Proposed Sign Locations MAYF1ELD ROAD PHA^F 9 ' PHASF 1 mplan' :;::i COUNTRYSIDE DRIVE f^_afr.i_ Schedule 2 N CITY OF BRAMPTON Proposed Sign Locations Planning Design & Arenella Estates Development Department Site Specific Amendmentto the Sign By-law m Building Division

6 H3-4, 3.66m Vales SPRING i-)mhiltihj 2014 I s r A T I ( LUXURY LIVING < 47'UPT0100'ESTATE SINGLES Register at luxurysingies.ca X +Greenpa-k Startarxl Treasure Hil r Schedule 3 Proposed Signage Arenella Estates Site Specific Amendment to the Sign By-law CITY OF BRAMPTON Planning Design & Development Department Building Division

7 SL TWE CORPORATION OF THE CITY OF BRAMPTON BY-LAW Number _ To armmd By-tow59&-2Q02,as amandod, Th0Sfc&nBy4aw WHEREAS tho draft ptan o«auawtivffiion at ifcs ncrttea^co<mefrotc«ntjyttfate Drtveand The Gore Road is 116 IS ftoctores to ofce and consists of 888 eingpe datscfiod dwotoffs; and WMETOAStr^crwmcb^cter^v^toconsSmcttng^thct^ NOW THEREFORE Tho Coimcd o* the Corporation of the City of Brampton ENACTS as toftotta 1 TKAT8y-tewffl -20O2.as4MnePN8ad, ta fcer^ ftelnor arfwnded by adding too Wtowsng wnscftc* to Schedute XUlSITE SPECIFIC PROVISIONS -JO ttotvsttftsiawfcng Sefcodate VIIPRODUCTIONHOME BWIL0ERS, Sentence 1 (8) mo tobovtfng oagnogc on H» fcnda deserted eo COttC 9 EHS PART LOTS (Draft Plan of Subdtesxm 21T ) m a) Four temporary ground aqprwprovided: i No more than one sign shas bo pcrm&od on cacti arterial road frtwtiego. a The S0nssnail notoweodism^^lsl ft7) insist oresand 7.5 ra<24 5 ft) «**»»», is Tho signs jwoseparated by o mlnamum d&areoo of 300 m <S84R>. Schedule 4 Proposed Site Specific Amendment to the Sign By-law Arenella Estates Site Specific Amendmentto the Sign By-law Of-law \ttmb*r m ;»12 ft? Tho ogna afta3 be ramovod vcvthin fitroo yeora of Bw> approval of tie buffing petms or cempteuon of Che et&gferalal toa& wesun tt» MibdMtdoa wtttctover comes &t3, ftfttf fflflt v No further (pound *gr»& be eequ&eted tor H*» pton of READ o FIRST. SECOND and THIRD TIME, and PASSED, at OPEN COUWC4L, Bia day of. 20*3 Susan f enroll Mayor Peter Foy. Cily C*wK t*#ala *."«wj**»l CITY OF BRAMPTON PIannin g Desi gn &Devel opmentdepartment Building Division I

8 H3-6 THE CORPORATION OF THE CITY OF BRAMPTON BY-LAW Number To amend By-law , as amended, The Sign By-law WHEREAS the draft plan of subdivisionat the northwest corner of Countryside Drive and The Gore Road is hectares in size and consists of 896 single detached dwellings; and WHEREAS three home builders will be constructing on the site. NOW THEREFORE The Council of the Corporation of the City of Brampton ENACTS as follows. 1. THAT By-law , as amended, is hereby further amended by adding the following sentence to Schedule XIII SITE SPECIFIC PROVISIONS. 40. Notwithstanding Schedule VII PRODUCTION HOME BUILDERS, Sentence 1.(8) the following signage on the lands described as CONC 9 EHS PART LOTS 16 & 17 (Draft Plan of Subdivision 21T-12009B) is permitted: a) Four temporary ground signs provided: No more than one sign shall be permitted on each arterial road frontage, The signs shall not exceed 15 m2 (161 ft2) in sign area and 7.5 m (24.5 ft) in height, The signs are separated by a minimum distance of 300 m (984 ft),

9 H3-^ By-law Number. _-2013 iv. The signs shall be removed within three years of the approval of the building permit or completion of the residential lots within the subdivision, whichever comes first, and that v. No further ground signs be requested for this plan of subdivision. READ a FIRST, SECOND and THIRD TIME, and PASSED, inopen COUNCIL, this day of,2013. Approved as to form. 'ife Jane Burton Susan Fennell, Mayor Approved as to content. </> J Brenda ampbell Peter Fay, City Clerk