Using Smart Data to Support Traffic Management at Sports Venues

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1 Using Smart Data to Support Traffic Management at Sports Venues Trevor Brennan - Strategy & Programme Manager - Hertfordshire County Council trevor.brennann@hertfordshire.gov.uk / /

2 Local Authorities need to deliver innovative solutions with less money

3 Transport Challenge - Help residents be more informed about the travel options available Manage incidents and understand their impact on the transport network Better manage the traffic flow - Make Public Transport more attractive Nationwide decline Smart ticketing solutions mean more data available - Better mange the cross-county travel Limited information on those travelling between counties - Harness economic growth and regeneration Foster long-term transportation strategies Make area more open for business

4 onetransport What the user experience looks like now and in the future

5 Transport Platform Provider Local Authorities Analytics Sensors Sponsor

6 Silverstone

7 Silverstone: British Grand Prix Situated on the A43 between the M1 and the M40 motorways Over 1 million visitors come through the gates each year with the British Grand Prix hosting over 120,000 race goers over a single weekend Four main user groups identified: Event Organisers, Event Visitors, Other Transport Authorities, Other Travelling Public

8 Silverstone & onetransport Integration of existing traffic and travel data onto platform Deployment of journey time and parking sensors Prototype traffic dashboard for MotoGP event Integration of Highways England data Event dashboard refinements Wider data and information sharing with event users Preparation of White Paper on Major Events Use Case Silverstone Exemplar Silverstone looking at potential to distribute the information to media.

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10 Watford Football Club

11 Watford F.C and onetransport Fans Average fan attendance of 20,600 for home matches 14,655 registered season ticket holders 1,109 registered season ticket holders within 1,600 m of Vicarage Road Stadium

12 Watford F.C and onetransport 7 multi-story car parks (various small and pop-up car parks) 3 Citipark (1,855 combined parking spaces) 4 Intu Shopping Centre (2,811 combined parking spaces) Four rail stations Watford Metropolitan Watford Junction Watford High Street Bushey Various bus services TfL Arrvia Redrose

13 Watford F.C and onetransport Baseline data collection SCOOT Vehicle congestion Flow ATC Vehicle counts Average speed Car parks Occupancy Fill and empty rates ANPR + Bluetooth Journey times Fan surveys Point of origin Travel mode Usage figures Train Bus Footfall

14 Watford F.C and onetransport Current and to be deployed sensors (ATC & Journey time)

15 Watford F.C and onetransport Fan travel surveys

16 Watford F.C and onetransport Interventions Creating and implementing manual SCOOT plans On match days use manual SCOOT plans to prioritise match day traffic Improving VMS utilisation Real time updating of VMS to alert inward bound traffic to use alternative routes and car parks as required Fan information intervention Informing fans about how changes in behaviour can improve traffic levels e.g., staggering leaving times or switching to public transport

17 Watford F.C and onetransport Measures of success Improved or consistent private journey times Improved traffic flow and reduced congestion Better utilisation of parking facilities Modal shift from private vehicle trips to public transport (Watford F.C. reported 5 % PT usage to FtL)

18 Oxford - Park & Ride

19 Oxford and onetransport Utilise a wide range of datasets to inform users of fast alternative transport options to reach their destination in Oxford: Encourage (specific) P&R use Reduce congestion Reduce time needed to find parking Reduce journey times Make P&R system more efficient Oxfordshire County Council (OCC) maintains strong relationships with stakeholders including the hospitals, universities, bus companies etc. Significant pool of data already available

20 Existing Data Five existing Park & Ride sites located around the city s ring road All with existing parking sensors Oxford has excellent existing coverage of ANPR cameras Oxford buses already equipped with real time information trackers Three of the main city centre car parks are already equipped with parking sensors - owned by Oxford City Council

21 Sensor Locations

22 Oxford and onetransport Integrating Zipabout application with platform data Additional data-feeds (e.g. with City council) An application to: Encourage alternative modes of travel (e.g. through promotion of journey time savings and travel incentives etc.) Provide basic parking guidance Alternative route planning to ease traffic flow at busy periods Gain transferrable knowledge that can be used to solve similar traffic issues in other historical cities

23 onetransport