Mobile strategy and NFC Toshi Shimizu Director Planning Group Web sales Japan Airlines

Transcription

1 Mobile strategy and NFC Toshi Shimizu Director Planning Group Web sales Japan Airlines Proprietary The information contained herein is proprietary to The Japan Airlines and shall not be reproduced or disclosed in whole or in part or used for any reason except when such user possesses direct, authorization from The Japan Airlines.

2 About JAL 40country 229Airport *include code share JAL operate flight *JAL ONLY International129flight/day Domestic814flight/day 37,545,478Passenger/Year *JAL ONLY JAL route*include code share international287route domestic117route Fleet220aircraft *JAL ONLY

3 Mobile Chanel

4 Introduction JAL Domestic Flight Sales from smart phone 357% *individual market

5 Domestic sales Domestic Air ticket Mobile vs. PC WEB Domestic Air ticket Smart phone vs. Feature phone Mobile 15% PC WEB 85% Smart phone 72% Mobile phone 28% iphone 40% Android 60%

6 Web site and App From search engine From APP From Web Site From Tablet Smart phone Tablet WEB AD APP SITE APP Daily use Booking SEO SEM AD Affiliate Schedule Domestic Domestic International Dom Tour Int Tour Other service Other contents JAL 787 live wallpaper OKINAWA International Dom & Int flight booking app for Windows8 Low fair Revenue Revenue Dom Dynamic Package Int Dynamic Package Dom Hotel reservation Travel guide Redemption Int Hotel reservation Movie contents amazon Transit to Web site Information terminal JAL On-line Shopping Inflight meal search support Countdown Dom rent-a-car entertainment Navigation 凡例 専用サイト 最適化 ISLAND NFC Other mile partner Transit to Web site

7 JAL smart phone App strategy

8 Traveling style By 2005 Book Purchase Shop Board

9 Traveling style Schedule app Book & purchase app Entertainment app Countdown app Book Purchase Shop Board Book Purchase Shop Board APO Navigation app Guide & coupon app Tap & Go

10 JAL International International Ticket reservation All flight(include code share) All Class(F/C/Y) All Fair World clock 11different country with weather and currency information

11 JAL International Countdown the remaining time for the flight JMB member will automatically retrieve the reservation Guest member can also use it by setting the flight manually Display the latest flight status sync with web information Sync wit other App Launch QR code for boarding Launch navigation app to gate

12 JAL Schedule Calendar App sync with Google Event information around Japan Information gathered by local JAL staff 12

13 JAL AiRport navigation Navigate inside the HND airport 2D MAP mode and 3D AR mode From your position to your gate Airport facility smoking area, toilet, and other Linked from countdown Countdown app will hand over your departure gate so the navigation will direct you automatically

14 JAL NFC Tap & go Tap & Go App for Smartphone with NFC Available to use it as boarding pass Global standard reguration Type A/B also Type F

15 All App Common launcher Linked to all JAL app

16 QuiC Navi (Flight Navigation) Summarize all information for your next flight Dedicated for smartphone Boarding QR, and flight status. Able to upgrade by paying difference. Live video feeds from all airport for weather check. Live picture of security lane.

17 Passbook and Google now Apple ios Passbook Android Google now

18 JAL IC Service Start in Feb 2005 TYPE F IC Boarding pass Security check Boarding gate IC Coupon Shop in Airport

19 Boarding Gate

20 Service Area Available in all Online Airport for Domestic Flight

21 Boarding Gate 2005 ~ 2010

22 Boarding Gate 2010 ~ FLAPPER DOOR Latest following type Motion sensor ALL IN ONE TOUCH POINT

23 Security Gate

24 Lounge Reception

25 Boarding Gate

26 In Flight

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28 NFC Penetration rate Market FeliCa + TypeAB TypeAB FeliCa

29 NFC Tap & Go Start from Sep Expand Felica touch & go service to NFC(TypeA/B) on smartphone Currently available on KDDI frequency

30 NFC business model Subscribe and provide telecom service MNO TSM Apply and permit to use SE platform USER SP TSM Subscribe and provide service

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32 The Other Action NFC Smart Poster (Reader Mode)

33 Potential to use NFC Airport Purchase Information Check-in Security & Immigration Boarding gate Inflight Destination Shops Landmark Touch Touch Touch Touch Touch Touch Touch Getting airport map and coupon Check-in authentication authentication Flight and destination information Receiving inflight contents, connecting WIFI purchasing inflight sales Purchasing Ticket Membership number imbedded in secure element JAL server Getting destination airport and town information and coupon Getting nearby town information and coupon SE : Secure element

34 See you on flight!