2018 ANNUAL REPORT CHSWFF

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1 CHSWFF 1

2 HIGHER PURPOSE To be a catalyst for connections that inspire curiosity through thoughtful storytelling + meaningful experiences with a sense of place. 2

3 VALUES People First We believe that Charleston s culinary community has received world-wide recognition because of the people that live and work in our kitchens and dining rooms, on our farms, behind our bars, and in front of our guests. We are only as good as our city s talent and our festival partners. Community Charleston s food culture is a national treasure, and Charleston Wine + Food exists as a cultural entity that unifies our city through culinary experience. We are fed by a contagious passion for the people and places that make Charleston worth celebrating. Diversity Charleston Wine + Food believes that contributions of people with diverse personal characteristics (including but not limited to social status, race, ethnicity, religion, age, geographic location, sexual orientation, gender and type of disability) are valuable and influence our city s culinary industry. We strive to be inclusive and accessible. Good Stewardship Charleston Wine + Food strives to be a good steward of our city and its foodways. Our priority is to create an annual economic injection that fuels Charleston s vibrancy and growth. In order to create positive economic impact for our local food + beverage community, we have formed strategic partnerships with the College of Charleston and One80 Place Training. 3

4 TYPES OF EVENTS 21 Signature Events 37 Signature Dinners 12 Brunches + Lunches 28 Beverage Workshops 8 Excursions 10 Hands-On Classes 4

5 CULINARY VILLAGE Located in Marion Square, the Culinary Village is the heart + soul of the festival. Opening Friday of festival week at Opening Ceremony and continuing through Sunday, an all-inclusive daily ticket guarantees five hours of tasting, sipping, chef demos, live music, retail therapy, and more. This year s Culianry Village featured a brand new layout and was our largest to-date. 3 Days 21 Wineries in the Corkyard 21 Live musicial performances 9 Neighborhoods 39 Exhibitors in The Hub 10,000+ lbs. of recycling diverted from a landfill 10,519 Total Guests 30 Exhibitors in the Artistan Market 7 Local artist installations 189 Chef Demos 1 Live-fire cooking area 41 Interviews in the Teepee 18 Breweries in the Beer Garden 9 Main Stage demos 203 Cookbooks sold 5

6 TALENT 182 Charleston Chefs 218 Guest Chefs 80 Wine Pros 61 Beer + Booze 14 Farmers + Purveyors 48 Artists + Experts 6

7 ABOUT OUR ATTENDEES 29,072 TOTAL GUESTS 75% Female / 25% Male 91% College educated 51% household income of $150k+ Average age 47 13,780 OUT OF TOWN GUESTS 53% Local / 47% Non-Local 15% First-time visitors to Charleston Top 5 origin metro areas: New York Washington, DC Atlanta Charlotte Boston *Data obtained from a survey distributed by College of Charleston Office of Tourism Analysis. Please note only a subset of ticket holders completed survey. 7

8 TRIP CHARACTERISTICS IN THE MARKET FOR *Guests plan to purchase the following in the next 12 months. 93% Wine 21% Smartphone / Tablet 86% Airline Tickets 14% TV 30% Kitchen Equipment / Renovation 11% Car 5% House in Charleston 30% Hotel Room / Vacation Rental $15.3M ECONOMIC IMPACT *Measured economic impact over 5 days. Visitors spent an average of $978 per person 97% Stayed overnight 4.9 Night average stay 74% Used paid accommodations *Data obtained from a survey distributed by College of Charleston Office of Tourism Analysis. Please note only a subset of ticket holders completed survey. 8

9 BY THE NUMBERS LUCKY NUMBER Events 400 Chefs 141 Beverage Talent 62 Artists, Experts, and Purveyors 85 Attending Media 25,350 COMMEMORATIVE GLASSES 600 Bottles of rosé poured in the Rosé Garden 20 Events held off the penninsula 17,000 Oysters shucked at Shucked 18 Pitmasters at Toasted 200 Yoga Mats 9

10 BY THE NUMBERS FACEBOOK INSTAGRAM 765,969 1,073,142 Total impressions Total impressions 21,520 35,695 Page likes Followers 1,002,250 WEBSITE VIEWS 169,807 Unique users Average time spent on site: 3:23 minutes Average of pages visited per visit: 3.8 pages Top states that visited the site: 200 MEDIA MENTIONS Total impressions: 528,333,941 Top placements: SC NC GA NY DC TWITTER SNAPCHAT 362,831 47,597 Total impressions Total impressions 26, Followers Followers 10

11 GIVING BACK A TOTAL ONE80 4,000 lbs of food + a 600 lb tuna donated to One80 Place 5 graduates + 3 trainees participated in a paid externship $30,000 donated to support One80 Place Training Faciliated partnership with WÜSTHOF Knives + One80 Place Secured 3 media placements about the partnership THE AWARD GOES TO... Annually, Charleston Wine + Food recognizes stand-out talent from our community + beyond. Marc Collins Chef Award: Shane Whiddon, Virginia s on King Frank Stitt National Chef Award: Sean Brock, McCrady s, McCrady s Tavern, and Husk Laura Hewitt Culinary Legend Award: Terri Henning, Real estate investor Outstanding Beverage Contribution: Scott Blackwell + Ann Marshall, High Wire Distilling Co. 11

12 SCHOLASTIC INITIATIVES SCHOLARSHIPS In partnership with the College of Charleston, CHSWFF funds a four-year scholarship and a Senior Scholarship awarded to deserving students who intend to declare a major, minor, or concentration in Hospitality and Tourism Management. Congrats to our scholarship recipients: Ainsley Cook Lauren Furey Emma Milano INTERNS + F E LLOWS Our interns don t fetch coffee; they are an integral part of our team. We work with students from local colleges to provide mentorship opportunities and real-world work experience. Annually we partner with a senior College of Charleston communications class to offer them a capstone experience where they serve as our agency of record. 15 Interns 23 College of Charleston Fellows 12

13 THANK YOU TO OUR PARTNERS PLATINUM GRAND CRU OFFICIAL CREDIT CARD FIVE STAR OFFICIAL VEHICLE OFFICIAL KNIFE OFFICIAL GLASSWARE Get VIP invitations to events like this one with a Marriott Rewards Premier Credit Card from Chase. Toyota brings the art and fun of entertaining with chef appearances and complimentary gifts for your next get-together! FIVE STAR cont. EPICUREAN OFFICIAL APRON OFFICIAL WATER OFFICIAL LANYARD OFFICIAL COOKWARE TOP CHEF OFFICIAL COFFEE MASTER SOMMELIER MEDIA Southern Azalea Magazine Palmetto Magazine ArtMag charleston.com Charleston Inside Out Edible Charleston Mount Pleasant Magazine Tasting Table The Bridge Fast Company RESTAURANT HOTEL Circa 1886 Fat Hen Magnolias Blossom FOODIE Holiday Inn Charleston Historic District Renaissance Charleston Hyatt House Hyatt Place Charleston Marriott Mills House Wyndham Grand Hotel The Spectator Hotel The Dewberry Charleston Fairfield Inn & Suites Charleston Convention Center Residence Inn Riverview Springhill Suites Riverview Springhill Suites by Marriott Charleston Mount Pleasant HOST American College of Building Arts Tradesman Brewing Co. RiverOaks Charleston Lewis Barbecue Alhambra Hall Bowens Island Restaurant The Cedar Room Wreck of Richard and Charlene Riverfront Park Gibbes Museum of Art Garco Mill Partners Culinary Institute of Charleston Workshop 1 Board Street Boone Hall Plantation G O U R M E T AT T I T U D E 13

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