Our Story of Exploration

Transcription

1 1

2 Our Story of Exploration

3 Blending fine fragrances since 1973 MADE IN LONDON, ENGLAND We are based here, since the very beginning in EXOTIC INGREDIENTS We source rare ingredients from around the world. EXPERTLY BLENDED We blend each ingredient with care, skill and years of experience, colour, fine fragrance & clear are our unique equities FOR MEN AND WOMEN Our products are for everyone, with specialist ranges for men and women.

4 BY APPOINTMENT TO HM QUEEN ELIZABETH II SUPPLIER OF TOILETRIES

5 Founded in 1990, Walpole is a unique association of more than 170 luxury brands from the United Kingdom. Formed to promote and protect the unique values, tradition and reputation of it s members, enrollment is by invitation only. Molton Brown was joined 2015

6 Omni-channel luxury 6

7 72 stores, across the UK, US, Middle East, Korea & Japan, visited by over 225,000 people every month 7

8 50 in the United Kingdom

9 Tokyo Seoul New York New York 22 throughout Stockholm the world Dubai Abu Dhabi Abu 9

10 761 global partner locations including Harrods, Selfridges, Saks, Isetan, Neiman Marcus, John Lewis, Nordstrom

11 Saks Isetan Alterhaus example of some of our partners ohn Lewis Selfridges Harrods

12 67 international travel retail locations

13 Heathrow Airport T5 flagship boutique

14 14 million people sample our blends in over 900 luxury hotel partners every year

15 15

16 The Melrose, Wash DC Sunset Marquis, Los Los Angeles Triple Creek Ranch, Montana Fontainebleau,Miami The Pierre, New York The Hermitage, Nashville The Pierre, New York The Goring, London Stein Ericksen, Park City The Pierre, New York The Capital Hotel, Little Rock The Sagamore, Miami 16

17 our brand

18 Our brand territory Stories of exploration Territory Stories of Exploration Consumer proposition Proof points Knowledge, Experience, Novelty, Luxury Adventure Ingredients, Hotel, Travel Retail Brand truths Colours, London, Travel, Indulging

19 Our brand origin We have long been on a mission to unearth the unknown, resulting in amazing scents that are heralded as wondrous

20 Our brand vision Making Molton Brown a discerning destination of fine fragrance blends, perfect for bath, body & home

21 Stories of exploration Rooting a luxury position in authenticity with creative communications that share knowledge, origin & artisanal flair 21

22 Showreel 22

23

24 Hero/Ingredient: Metaphor: Emotion: Location: Semo, Honeysuckle & White Tea Legend, mythology Love, adoration Mirror Lake, Sichuan

25 Ingredient: Metaphor: Emotion: Location: Gingerli Poetry Love Tahiti

26 our hotel

27 Finding Molton Brown in your hotel bathroom is the mark of a fine property. You know that you re in for a good stay.

28 Guest reviews Hello Molton Brown, I'm desperately in love with your shampoo and conditioner Coco and Tonka Bean. I've looked all over for it after I had the pleasure to use it when I was at the Wynn in Vegas. No other product has done so well in my hair, and I beg please, where and how can I find this product.?! Thank you very kindly I was recently ay Wynn and LOVED the Coco & Tonka Bean scent & products. Will thee be offered by you or only at Wynn? These are the best smelling products ever!! [ ] Truly the best & most luxurious smell ever!! Thank You!!

29 What Molton Brown brings With over 25 years of experience in providing luxury hotels tailored-made services, we know how to create a carefully selected bespoke package that is as individual as the charm of your hotel. Be it a collection of our iconic bottles in travel sizes, or our flip-top tubes, we ll bring the same exotic blends that have captured the imaginations of customers and beauty editors around the world to your bathrooms (and their noses).

30 Environmental Responsibility All our products are now paraben free Awarded the Leaping Bunny logo from Cruelty Free International to certify we never test on animals We get our naturally derived ingredients from sustainable sources around the world, often helping to stimulate the economies of developing countries along the way All our core bottles from 30ml to 5L are made from recyclable PET material 93% of our packaging is recyclable from our paper bags to our beautiful Christmas boxes

31 Luxury Collection I

32 Luxury Collection II

33 Dispensing Programme Contemporary chrome dispensers to showcase full size Molton Brown blends Extend the experience throughout your hotel A green solution that still represents a luxury experience, with 5l products available for refilling 33

34 our hotel

35 Luxury Hotel Guest Mindset Personal & Customised The client is king and will become more powerful and demand a deepening customisation of travel. Source: Peter de Jong, Former CEO, PATA (Pacific Asia Travel Association) 34% expect that products and services should be customised to their needs and desires. Source: 2012 Four Seasons Luxury Trend Report.

36 Luxury Hotel Guest Mindset While you might not choose your hotel based just on the amenities in the bathroom, the right perks can make all the difference in your stay. Once you factor in all the little extras, like the plushness of the towels, the softness of the robes, getting to use products that you love can turn a decent hotel experience into one that you ll want to repeat time and again. Source: Mintel, Top Bath Products at Luxury Hotels, February 2012

37 Bespoke & Dual Branding We offer our expertise in creating and producing the most luxurious blends in order to develop bespoke collections for our most important hotel partners. From dual-branded packaging to exclusive blends, we will be able to answer your specific needs and desires.

38 Bespoke & Dual Branding Bespoke, or private label Dual Branding

39 Creating a virtuous partnership Bespoke & Dual Branding In-room amenities

40 our retail 40

41 Retail programme A unique opportunity Molton Brown is proud to be selling its award-winning products through a very exclusive and limited distribution network We are delighted to give our hotel partners the opportunity to retail on location and turn a profit from the in-room amenity program. 41

42 Recognised for product excellence Best Body Maintenance Product Best New Bath & Shower product Best New Men s Grooming Product Best Bath & Body Award 42

43 Retail programme Example of existing retail programmes Fontainebleau Hotel, Miami, USA Palacio Estoril, Portugal

44 hotel marketing

45 The Luxury Hotel Guest Journey Scent Memory Guest Experiences Room booking Check-in Stay Check-out 45

46 The Luxury Hotel Guest Journey Room Booking Room personalisation Offer the guests the opportunity to choose the Molton Brown finishing touches to personalise their room Tailored selection of amenities from the hotel assortment Choice of blend to fragrance the room/bathroom The chosen amenities will be available in the bathroom as well as the Aroma-Reeds which will have been placed before the guests arrival so that the room is fragranced when they arrive. 46

47 The Luxury Hotel Guest Journey Check-in Arrival gift: Surprise your guests with a well-chosen treat from our turndown menu offer. We can help you choose from a range of mini-sized products for gifts that your guests will love (and love you for in return), complete in our co-branded turndown box. 47

48 The Luxury Hotel Guest Journey Check-in Arrival gift for VIP customers: Delight your most important and loyal guests with an assortment of full size products from one of our pampering blends like Oudh Accord & Gold 48

49 The Luxury Hotel Guest Journey Stay Provide the guests with additional services: Bathing menus Perfect travelling kit In-room fragrance bar Grooming butler Additional unique experiences 49

50 The Luxury Hotel Guest Journey Stay Bathing menu for leisure guests Offer guests the choice among 4 different bathing experiences: Caressing with Heavenly Gingerlily Pampering with Fiery Pink Pepper Comforting with Relaxing Ylang-Ylang Stimulating with Infusing Eucalyptus Specific bathing kit ordered by the guests and brought to their room: A full size body wash The corresponding full size scrubs A full size body lotion A single-wick candle or aroma reed Relevant refreshments 50

51 The Luxury Hotel Guest Journey Stay Bathing menu for travellers guests Offer guests the choice between 2 bathing experiences: Caressing with Heavenly Gingerlily Pampering with Fiery Pink Pepper Specific bathing kit ordered by the guests and brought to their room: 100ml body wash Allows for 1 or 2 mini size scrubs baths. 100ml body lotion Ideal for short stay A single-wick candle or aroma reed 51

52 The Luxury Hotel Guest Journey Stay Perfect travelling kit Provide your traveller guests with a tailored assortment for her and for him featuring all the essential body care, hair care, skin care, and grooming products and accessories. Presented with a Molton Brown convenient carry-on bag, your guests will be able to continue their journey in the best conditions. Because travelling can be so exhausting, why not offering your guests the opportunity to relax and unwind in a warm bath with a pampering body polisher or stress-relieving hydrosoak? Bring a finishing touch with an aroma-reed 52

53 The Luxury Hotel Guest Journey Stay Fragrance bar As guests might not be able to travel with their favourite fragrance: Showcase a selection of Molton Brown EDTs on a qualitative and luxurious fragrance bar Information on EDTs available online Assortment regularly updated based on seasonality 53

54 The Luxury Hotel Guest Journey Stay Grooming butler Offer male guests an in-room grooming experience: Grooming kit brought to the room: 30ml men s face wash + shaving cream + moisturiser Hot towels Razor 54

55 The Luxury Hotel Guest Journey Stay Unique guest experiences To celebrate key gifting occasions and Molton Brown campaigns, some additional activities to enhance the stay of your guests could be organised for a limited period of time. For instance: - Rhubarb & Rose Afternoon Tea Celebration - Pampering Hand Bar for Mother s day - Barber service for Father s day And much more depending on the marketing calendars of your hotel and of Molton Brown 55

56 The Luxury Hotel Guest Journey Stay Unique guest experiences Pampering Hand Bar Offer your guest the opportunity to enjoy a complete pampering ritual using our most-loved blends. The treatment will feature: A hand bathing to refresh the hands An exfoliation to make the hand smoother Moisturising Nail varnish application (not mandatory) 56

57 The Luxury Hotel Guest Journey Stay Unique guest experiences Barber s corner in the hotel A Molton Brown trained barber would be providing specific shaving services or facial treatments with products from the Molton Brown grooming line 57

58 The Luxury Hotel Guest Journey Examples of grooming rituals The Re-Charge facial treatment An express facial treatment designed to refresh the skin and relax the mind Step 1: Apply Hot towel to relax the mind and prepare the skin Step 2: Moisturise with the hydrator relevant to the guest s skin type to refresh the skin Step 3: Energise the eye area with the Anti-Fatigue eye roller The traditional shave A quick shaving routine Step 1: Hot towel application to relax the mind and prepare the skin Step 2: Shave with the Molton Brown product relevant to the guest s skin type Step 3: Calm down the shaved area with the Post shave Recovery Balm Step 4: Moisturise lips with Lip Saver The Re-Charge shave A full routine including a facial treatment and a traditional shave Step 1: Cleanse skin with Deep- Clean Face Scrub Step 2: Apply hot towel to prepare the beard Step 3: Shave with the Molton Brown product relevant to the guest s skin type Step 4: Calm down the shaved area with the Post shave Recovery Balm Step 5: Moisturise the face and eye area Step 6: Complete the experience with a spray of one of Molton Brown s EDTs 58

59 The Luxury Hotel Guest Journey Check-out To thank your most valuable guests for their customs, delight them with a nice travel-friendly reminder of your hotel to make their return journey more comfortable. 59

60 We believe that fragrance has the potential to be every part of your guest experience as the linen or décor you choose Thank You!