HOTEL ASSOCIATION OF CANADA Conference & Tradeshow. Motivating The Front Line: the NEW Economic Reality

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1 HOTEL ASSOCIATION OF CANADA February 3rd & 4th Fairmont Royal York Toronto SPONSOR Top 5 Reasons to Sponsor: 1 EXPOSURE Over 90% of branded hotel chains in Canada attend this event! 2 PARTICIPATION Join delegates to hear what s new and find real solutions. 3 CONNECTION Reach out to delegates before, during, and after the event. 4 RECOGNITION Profile your company! Get mention from the MC and Sponsorship Ribbons for all company delegates. 5 NETWORK Meet and mingle with the most important hospitality executives. Join us at the Hotel Association of Canada s Conference & Tradeshow February 3rd and 4th,, at the Fairmont Royal York, Toronto for a 2-day event that will lead discussions on new trends, issues, and solutions in the Canadian hotel industry. The Conference will present topics by industry experts including: Peter Yesawich Streamlining Housekeeping Costs Linking Consumer Behaviour with Motivating The Front Line: the NEW Economic Reality New Approaches in Tough Times A Couple of Chicks Social Media: Hotel Design of the Future Distraction or Revenue Generator? CEO Panel: Buyers and Sellers Square Off! Schedule at a glance WEDNESDAY FEBRUARY 3, HAC Board Meeting ORHMA and GTHA Meetings HAC Supplier Presentations THURSDAY FEBRUARY 4, All day Conference Sessions & Tradeshow HAC Hall of Fame Awards Ceremony Luncheon Contact Peter Ridout Big Picture Conferences Inc x233 peterridout@ bigpictureconferences.ca HAC Tradeshow: FREE ADMISSION HAC Annual General Meeting HAC Opening Reception Past sponsors include AAA/CAA Andrew Peller Ltd. Atlific Hotels & Resorts B4Checkin Ltd. Bell Canada Best Buy Stores Canada BKDI Architects Booking.com / Priceline Canadian Lodging News Canadian Tourism Commission Canadian Tourism Human Resource Council Centennial College Chewters Chocolates Choice Hotels Canada Inc. cm2r Inc. Coast Hotels & Resorts CTHRC Ecolab Elevator Digital Enbridge Gas Distribution Full House Franchise Systems Ltd. GE Capital Solutions Group Lockhart Inc. Hamilton Beach Commercial Sponsors greatly contribute to the success of events! We proudly acknowledge their generosity. Hilton Hotels Corporation HOK Impark (Imperial Parking) InnVest REIT InterContinental Hotels Group LOC International Inc. LodgeNet Interactive (Canada) Corporation Masco Canada Ltd. Nestlé Professional On Command Canada Inc. Park Smart Inc. PKF Consulting Inc. Power Save Solutions Inc. Procter & Gamble Inc. Samsung Canada Serta Smart Serve Ontario Sodexo Spinnaker Industries Inc. Starbucks Coffee Canada The Bank of Canada Travelodge Canada Travelzoo WeTrainHotels.com

2 HOTEL ASSOCIATION OF CANADA February 3rd & 4th Fairmont Royal York Toronto SPONSOR Meet and do business in your own backyard! 95% of attendees are Canadian Become a Sponsor today! Complete and fax the forms on the following pages to become a Sponsor >> Contact Peter Ridout Big Picture Conferences Inc x233 peterridout@ bigpictureconferences.ca Past delegates include A Couple of Chicks A.D.S. Publishing Inc. Accent Inns Inc. Accor North America Air Canada Airline Hotels & Resorts Albert at Bay Suite Hotel/ Best Western Victoria Park Suites Alberta Hotel & Lodging Association Algoma s Water Tower Inn Algonquin College of Applied Arts & Technology Ambassador Conference Resort/Four Points by Sheraton Ameresco Canada Anthem Properties Armando Hospitality Group Atlific Hotels & Resorts Banff Park Lodge & Bow View Lodge Baraka Hospitality Group/ J&G Hospitality Group Bayview Wildwood Resort BC Hotel Association Bellstar Hotels & Resorts Benmiller Inn & Spa Best Western International Brookstreet Hotel Corp CADIM Cambridge Suites Hotel Toronto Canad Inns Canada s Wonderland Canadian Lodging News Canadian Tourism Commission Canadian Tourism Human Resource Council Carlson Hotels Worldwide Centennial College Centennial Hotels Limited Centre Suite Inns Château Beauvallon Château Mont-Sainte-Anne Château Victoria Hotel & Suites Choice Hotels Citadel Halifax Hotel City of Toronto Clarion Hotel & Suites Selby Coast Hotels & Resorts Colliers International Hotels Comfort Inn Concord Hospitality Enterprises Company Confederation Place Hotel Cowichan Valley Regional District Cranberry Golf Resort & Conference Centre Crowne Plaza Moncton Cushman & Wakefield Days Inn Deerhurst Resort Delsuites Delta Hotels and Resorts Diamond Hotels Canada/ Radisson Hotel Kingston Dooly s Inc. Eastons Group of Hotels Fairmont Hotels & Resorts Inc. Fleishman Hillard Fortis Hotels Fortis Properties Corporation Foster s Inn Four Points by Sheraton Four Seasons Hotels & Resorts Full House Franchise Systems Limited GE Capital Solutions George Brown College Georgian College Gopal Investments Ltd. Greater Toronto Hotel Association Harris/Decima Research Inc. Heathrow Properties Inc. HHC Hotels Canada Hiawatha Horse Park & Entertainment Centre Hilton Hotels Corporation Holiday Inn Express Holloway Lodging REIT & Pacrim Hospitality Services Inc. Hospitality Practice Director Hotel Le Germain Hotel Motel Association of Newfoundland & Labrador Hotels Villegia HV Resort Hyatt Corporation Past Attendees by Position Imperia Hotel & Suites Inn on the Bay InnVest REIT InterContinental Hotels Group International Centre Island Lake Lodge J Hotel Group J M Hospitality Inc. Joe Badali s Italian Restaurant & Bar Kamloops Towne Lodge Lake Simcoe Arms Legacy Hotels REIT Les Suites Hotel L Hôtel du Vieux Québec Liberty Hospitality Corporation Lone Star Texas Grill Lord Nelson Hotel & Suites Manitoba Hotel Association Maple Leafs Sports & Entertainment Marriott Hotels & Resorts Canada Melo Hotel Group Metro Toronto Convention Centre Microtel Inns & Suites Ministry of Tourism & Recreation Murray Premises Hotel Inc. Northhampton Group Inc Oak Bay Beach Hotel & Marine Resort O Neill Hotels and Resorts Ontario Ministry of Tourism CEO / President 19% Director, VP, EVP 35% Managers 29% Education / Media 6% Analysis / Associate 5% Consultant / Other 6% ORHMA OPUS Hotels Group Ottawa Gatineau Hotel Association Ottawa Tourism and Convention Authority Oxford Properties Group Palm Holdings Place Louis Riel Hotel Pomeroy Group Porter Airlines Inc. Powell River Regional Economic Development Society Prince George Hotel Québec City Hotel Association Realstar Hospitality Red Pine Inn Renaissance Rodd Hotels & Resorts Royal Host Hotels & Resorts Royal Roads University Ryerson University

3 Hotel Association of Canada Conference 2009 The Hotel Association of Canada (HAC) Annual Conference is the only national event focused on Canadian hotel operations. From across the country, hotel general managers and lodging industry executives meet to hear about new trends, issues and solutions. Sponsors greatly contribute to the success of the events. The opportunities, as detailed on this page, provide a range of visibility, recognition, registration and contact options. By the Numbers 2009 n Over 300 people from over 200 companies attended. n More than half of the attendees were C-level/senior level executives, one-third were Hotel Owners/ Managers. n 55% attended the event for the first time. n According to the 2009 post Conference Survey, 78% said the Conference was worthwhile. Conference Sponsorship Opportunities Exposure Logo on Conference website with hyperlink Logo Recognition in Conference promotional eblasts (over 7,000 distribution) Logo in Industry Publications (45,000 plus readers) and all promotional material Logo on conference presentation slides Logo in Conference Program Logo on Conference Signage Participation Platinum Gold Silver Bronze Channel Exclusivity Including 1 sponsored eblast (banner ad) Including 1 sponsored eblast (banner ad) Including inside back cover ad Including opening reception hosting credit Including full page ad Including opening reception hosting credit Including a ½ page ad Extra tickets to Opening Reception Complimentary registrations 5 (value of $3000) 3 (value of $1,800) Exhibition Spot Connection Ongoing exclusive access to delegate list Company Description and marketing material (pdf) posting/ downloading on website Recognition EXCLUSIVE use of Concert Hall Foyer (entrance area to Tradeshow) for product demos, seminars. 2,000 sq ft in total! Complimentary 6 foot table top display ($3000 value) 2 (value of $1,200) Savings of 50% off of $600) Savings of 30% off Electronic access to list following event 100 words 100 words 100 words 50 words By Master of Ceremonies Sponsor Ribbons for all company attending delegates $15,000 $9,000 $6,000 $3,000

4 Hall of Fame Awards of Excellence Sponsorship Opportunities The HAC Hall of Fame Awards were developed in order to proudly recognize the Association s members (individuals, companies or properties) that have demonstrated significant accomplishments, exemplary leadership and tireless commitment to Canada s lodging industry. Recipients of the Humanitarian, Human Resources, Energy & Environment and Stephen Phillips Passion for Hospitality Bursary award will be honoured at a special lunch. Exposure Logo on Conference website with hyperlink Logo Recognition in Conference promotional eblasts (over 7,000 distribution) Logo in Industry Publications (45,000 plus readers) and all promotional material Logo on signage and presentation slides displayed at Conference and Awards Logo in Conference Program Participation Extra tickets to Opening Reception Title Sponsor Awards Humanitarian Environment Human Resources Sponsor (Plated Lunch) Lunch awards Centerpieces/ Giveaway Chocolates Including 1 sponsored eblast (banner ad) Including 1 sponsored eblast (banner ad) Including opening reception hosting credit Including inside full page ad Including opening reception hosting credit Including full page ad Complimentary registrations 3 (value of $1800) 2 (value of $1200) Exhibition Spot Connection On stage Ongoing exclusive access to delegate list Company Description and marketing material (pdf) posting/ downloading on website + on each table during lunch Including a ½ page ad Complimentary exhibition tables (value of $6,000) 5 minute podium address of $600) of $600) of $600) Presenting award to winner and photo opportunity 100 words 100 words 50 words 50 words NEW THIS YEAR! The Supplier of the Year will be honoured with an award. Company mention in HAC press release and Roomers article following event Recognition By Lunch Awards Master of Ceremonies Sponsor Ribbons for all company attending delegates $10,000 $7,500 $5,000 $4,000 $2,000

5 Additional Opportunities Hotel Association of Canada Conference 2009 Breakfast Sponsor Morning Refreshment Break Afternoon Refreshment Break Conference Program Printing Conference Lanyards Tradeshow Designer Lounge Sponsorship* Exposure Logo on Conference website with hyperlink Logo on conference presentation slides Logo in Conference Program Logo on Conference Signage In Conference promotional eblasts In Industry Publications (45,000+ readers) and all promotional material + Signage on the buffet tables + Break Table + Break Tables + On every lanyard Participation Complimentary Registrations Connection plus 2 extra opening reception Exclusive advanced access to delegate list Company Description and marketing material (pdf) posting/ downloading on website Recognition Sponsor Ribbons for all company attending delegates 50 words 50 words $2,000 $2,000 $2,000 $2,000 $3,000 $5,000 *Tradeshow Designer Lounge Sponsorship 10x10 space provided in the centre of the tradeshow floor on Feb 3-4 all day and during the opening reception (by main entrance) to showcase furniture/ design items (4 opportunities)

6 & HOTEL ASSOCIATION OF CANADA Big Picture Conferences (BPC) is dedicated to the synergistic production of annual conferences and networking events for the Canadian hospitality industry. Our two complementary events: Hotel Association of Canada (HAC) Annual and the Canadian Hotel Investment Conference (CHIC) feature a range of educational sessions tailored to professionals in the lodging industry. The HAC Conference is highly focused on operational practices whereas the CHIC Conference discusses issues relating to the current and future state of the hotel venture market. Increase your visibility with a Joint Conference Sponsorship! Joint Conference Sponsorship Opportunities Exposure Logo on both Conference websites with hyperlink Logo Recognition in all Conference promotional eblasts (over 7,000 distribution) Logo in Industry publications (11,000 primary readers + 45,000 nation-wide) Logo on all Conference presentation slides Platinum Gold Silver Bronze Channel Exclusivity Logo in Conference Programs Logo on all Conference Signage Participation Extra tickets to Opening Reception (HAC and CHIC) Complimentary registrations (HAC and CHIC) Exhibition Table Top value of $5,500 (HAC and CHIC) Acknowledgement (both events) Including Opening Reception Including Opening Reception 5 extra tickets 3 extra tickets 2 extra tickets 5 (value of $7,520) 3 (value of $4,500) Complimentary Complimentary 2 (value of $3,000) Savings of 50% off 1 extra ticket of $1,500) Savings of 30% off Opening Receptions Hosting credit Hosting credit Logo in all Conference promotional materials* Connection (both events) Ongoing exclusive access to delegate lists Company description and marketing material (pdf) posting/ downloading on website 100 words 100 words 100 words 50 words Recognition (both events) By Master of Ceremonies Sponsor Ribbons for all company delegates *Subject to artwork deadlines $30,000 $20,000 $14,000 $8,500

7 HOTEL ASSOCIATION OF CANADA February 3rd & 4th Fairmont Royal York Toronto Sponsorship Contract Form Please indicate your Sponsorship Level Hotel Association of Canada s Annual Conference Sponsorship HALL OF FAME AWARDS OF EXCELLENCE SPONSORSHIP ADDITIONAL SPONSORSHIP OPPORTUNITIES JOINT CONFERENCE SPONSORSHIP WITH THE CANADIAN HOTEL INVESTMENT CONFERENCE NOTE: Sponsorship prices are subject to GST # q Platinum $15,000 q Gold $9,000 q Silver $6,000 q Bronze $3,000 q Title Sponsor $10,000 q Humanitarian Award $7,500 q Human Resources Award $7,500 q Energy and Environment Award $7,500 q Awards Lunch Sponsor $5,000 q Awards Centerpieces/Giveaway $4,000 q Awards Chocolates $2,000 q Breakfast Sponsor $2,000 q Morning Refreshment Break $2,000 q Afternoon Refreshment Break $2,000 q Conference Program Printing $2,000 q Conference Lanyards $3,000 q Tradeshow Designer Lounge Sponsorship $5,000 q ½ page Ad in the Conference Brochure $500 q New Product/Green Innovation Gallery $500 q USB Key Sponsor $1,000+product q Conference Notepads $1,000+product q Conference Pens $1,000+product q Gold Student Sponsorship $500 q Platinum $30,000 q Gold $20,000 q Silver $14,000 q Bronze $8,500 Page 1 of 2

8 HOTEL ASSOCIATION OF CANADA February 3rd & 4th Fairmont Royal York Toronto Sponsorship Contract Form continued Details Sponsoring Company / Organization Name Street Address Province/State Phone Title City Postal/Zip Fax Website The undersigned agrees to the sponsorship level indicated on page 1 as part of the Hotel Association of Canada. Payment in full is required by January 4,. Sponsor Signature Date Exhibition Opportunities* q Yes, we will take advantage of the exhibitor package that is included in our sponsorship. q No, thanks * Confirm arrangements with Peter Ridout (416) x233 Opening Reception Tickets* q Yes, we will take advantage of the extra opening reception tickets that is included in our sponsorship. q No, thanks * Confirm arrangements with Peter Ridout (416) x233 Payment Information Invoice will follow. Cheque payable to: Big Picture Conferences Inc. Please Submit by Fax (416) Big Picture Conferences Inc. c/o Peter Ridout, 166 Pearl Street, Suite 200, Toronto ON M5H1L3 Our sponsors greatly contribute to the success of our events. We thank you for your generous support! Page 2 of 2