INDEX. 01 About SEOUL 02 Content 03 Maps and Online Content 04 Distribution 05 Advertising Rates 06 Online Advertising Rates

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2 INDEX 01 About SEOUL 02 Content 03 Maps and Online Content 04 Distribution 05 Advertising Rates 06 Online Advertising Rates

3 01 About SEOUL A Magazine Name SEOUL B Publisher Seoul Selection C Details Released monthly Cost: 5,000 won a copy Language: English (for overseas tourists and international residents of Korea) D Publication Goals To promote Korean culture worldwide by providing information on tourism and culture to overseas tourists and international residents of Korea. E Basic Information Size: 260 x 380 mm Distribution: 15,000 copies (changes occasionally) Page number: Around 50 pages F Registration with ABC SEOUL is registered with the Korea Audit Bureau of Circulations.

4 02 Content The magazine is a fun read and makes for a nice souvenir to take back home as well. It has crisp and breathtaking pictures that entices a traveler. A TRAVEL SEOUL s travel section plays the role of a guidebook better than any other magazine on the market by developing tourism content to spark the interest of overseas tourists and providing cultural information in an easy-to-understand way. B LIVING& LIFE STYLE By providing information on food, fashion, shopping and leisure, our living and culture section helps international residents enjoy a richer experience in Korea. C EXPAT BUZZ Community Pages This section talks about communities for expats living in Korea and discusses upcoming events, concerts, and exhibitions.

5 03 Maps and Online content D MAPS & COUPONS Practically a mini-guidebook, our Maps & Guides provides useful information on restaurants, clubs, museums and tourist destinations on a neighborhood-byneighborhood basis. E SEOUL WEEKLY Sent out every Tuesday by to 6,000 subscribers and posted online, this online newsletter provides information on the week s events and happenings in the foreign community. Events are also posted on Facebook and Twitter. F WEBSITE Our online magazine provides useful information to overseas tourists and international residents, activating social networking and strengthening connections with our magazine.

6 04 Distribution Distribution Locations Distribution Locations Hotels and Serviced Residences Major Cafés Astoria Hotel, Biwon Guest House, Blu Guest House, Bukchon Guesthouse, CO-OP Residence, Fraser Place Central Seoul, Fraser Suites, Gogung Hotel, Grand & Coex Intercontinental Hotel, Hillside, Hostel Korea, Hotel Prima Seoul, Hotel Queen Incheon Airport, Hotel Sevilla Incheon Airport, Hotel Sunbee, Imperial Palace Hotel, Ibis Ambassador Hotel, Ibis Ambassador Seoul, Koreana Hotel, Lexington Hotel, Lim s House, Lotte City Hotel, Marriott Executive Apartments, Namsan Guest House, Park Hyatt Hotel, Renaissance Hotel, Ritz Carlton, Riviera Hotel, Seogyo Hotel, Seoul Guesthouse, Shilla Hotel, Somerset Palace, Sophia Guesthouse, Tea Guest House, Travelers A Hostel, Vabien Seoul, Vabien Suite, W Hotel, Yeha Guest House, etc. Angel-in-Us (736 shops), Nescafé (86 shops), Starbucks (400 shops) Educational Institutions Restaurants Asia Pacific International School, Chung Dahm language academies, Ganada language academies, Hanyang University s International Cooperation Office, Jogyesa Temple, Korea International School, Korea International Christian School, Korea Kent Foreign School, Mrs. Higgins, National Institute for International Education, Pagoda language academies, Seoul Foreign School, Seoul Global Village Center (Seorae Village, Itaewon, Yeonnam, Ichon, Yeoksam), Seoul International School, Seoul Korean Language Academy, Templestay Program, USO, Yongsan International School, etc. Many restaurants in districts frequented by int l residents (Itaewon, Hannam-dong, Gangnam, Gwanghwamun), including Bärlin, Buddha s Belly, Gecko s Garden, Le Saint-Ex, Moghul, Sortino s, Suji s, Tomatillo, 3 Alley Pu b Overseas Cultural Centers Bookstores Foreign Community Tourist Information Centers Argentina, Beijing, Germany, Los Angeles, New York, Osaka, Paris, Russia, Shanghai, Tokyo, United Kingdom, Vi etnam, etc. Bandi & Luni s (Jonggak, COEX Mall), GS Books (Incheon Airport), Kyobo Bookstore, Seoul Selection Bookshop, Song-In Books, Youngpoong Bookstore Canada Chamber of Commerce, Chung Dahm language academies, Seoul Academy International School, Seoul Club, Seoul Foreign School, Seoul International School, UK Chamber of Commerce, US Chamber of Commerce, Pagoda language academies, Yongsan International School, KOTRA ISC, SIWA, etc. Gwanghwamun, Hongik University area, Incheon Internatio nal Airport, Insa-dong, Itaewon, Jamsil, Myeong-dong, Namdaemun, Samcheong-dong, etc. Over seas Fashion & Beauty Hospitals & Clinics Cultural Sp aces Others Hair & Joy, TONI & GUY, Park Jun Beauty Lab, Zen Hair Salon, etc. Hu Care, IP&I, Imperial Palace Hotel Medical Center Dentistry, Gangnam Severance Hospital, Jaseng Hospital of Oriental Medicine, Migreen Oriental Medical Clinic, NY Wholistic Care Boryeong Mud Festival, Chongdong Theater, Cheongwadae Sarangchae, Korea Foundation Cultural Center, Korea House, NANTA, National Gugak Center, Seoul Partners House, etc. Relocation companies (Crown Relocation, World One Relocation), Hospitals (Imperial Palace Hotel Medical Square, Jaseng Oriental Medicine Hospital, Gangnam Severance Hospital) and about 20 real estate agencies (in the Hannam-dong and Seongbok-dong areas) specializing in international residents

7 05 Advertising Rates (1) No-haggle Pricing No. Type Size (in mm) Ad location Price in Korea won (excludes VAT) Back cover \6,000,000 Center pages double page spread \5,000, p Inside front cover \3,700,000 Inside back & front facing cover \3,500,000 The last page \3,000,000 Facing contents page \2,500,000 Inside page \2,200,000 Vertical (2~5) 2 2/3p / Inside page \1,200,000 1/2p / Inside page \900, /3p / Inside page \600, /9p / Community page, \400, /9P Goings on Around town page \250,000 Coupons Coupons \100,000 Banner in Type A (40 15) \100,000 Banner in maps maps Type B (40 30) \150,000 Horizontal (2~5) * Advertorials are 1.5 times greater than the listed advertisement price.

8 05 Advertising Rates (2) Cover No-haggle Pricing No. Size (in mm) Ad location Price in Korea won (excludes VAT) Ad on cover x x Cover ad on top (random) \700,000 Ad on cover x Cover ad on right side \400, x (random) x Cover ad on right side \800, x (random) x Cover ad on right side (random) \900, x

9 06 Online Advertising Rates No. Size (pixel) Ad Location Price in Korean won (excludes VAT) x 125 Top of the website \3,000, x 88 1 st banner below the menu \3,000, x 88 2 nd banner below the menu \2,500, x 125 Ads inside articles, Bottom banner (random) \1,000, x st from top on right-hand side \800, x nd from top on right-hand side \700, x 109 Right sidebar box (random) \500, x 125 Right sidebar box (random) \300,000

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