Flexible event design that includes unique spaces with varying décor. including indoor and outdoor options

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1 PA RT N E R S H I P D EC K

2 ABOUT THE C O M PA N Y Hakkasan Group s award winning venues have set today s high-level PROMINENT FEATURES standard in dining, nightlife, and daylife, all with a focus on service, design, Flexible event design that includes unique spaces with varying décor and innovation. Our goal is to create memorable and one-of-a-kind experiences for our guests. including indoor and outdoor options State-of-the-art sound and production capabilities Unique in-venue branding opportunities Our diverse settings located worldwide are capable of hosting brand Access to A-List talent and celebrities to make any event a major success activations and small or large groups, from group dining reservations to full Specialized and personalized service by a team experienced in creating venue buyouts. Here are a few prominent features that put Hakkasan Group at the forefront of event design and guest experience. unforgettable events In-house audio/ visual department 2

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5 DEMOGRAPHICS 5

6 GENERAL 51% 49% Female Male >$50k % >$75k % Household Income Age (50% 25-34) College or Higher RESTAURANT 51% 49% Female Male Household Income Age (50% 25-34) College or Higher NL /DL BOTTLE 10% 90% Female Male >$200k Household Income Age 6

7 REACH 7

8 FACEB O OK P OST ENGAGEMENT OMNIA FACEBO OK TOTAL LIKES INTRIGUE 1.01% 136,985 HAKKASAN 108,652 WET REPUBLIC ENCORE BE ACH CLUB 8.09% 84,695 JEWEL FACEBOOK POST ENGAGEMENT RATE 39,645 XS 80,811 MARQUEE 107,622 ENCORE BC LIGHT 8.04% 116,103 INTRIGUE 26,244 LIGHT 12,063 OMNIA 15.77% OMNIA HAKKASAN WET REPUBLIC % % 11.88% JEWEL MARQUEE XS 5.56% 15.1% 11.34% LIGHT INTRIGUE ENCORE BC 1.69% 3.68% 16.29% FACEBOOK IMPRESSIONS *Hakkasan, Wet Republic and OMNIA Las Vegas combined last 12 months XS 12.93% HAKKASAN 20.8% 152,081,474 Combined Impressions 104,788,286 Combined Viral Impressions 119,033,388 WET REPUBLIC 16.1% 56% MARQ UEE 13.84% Combined Paid Impressions HAKK ASAN GROUP JE WEL 3.42% MARKET SHARE *Last 12 months 8

9 INSTAGR AM FOLLOWERS 333,316 OMNIA 248,991 HAKKASAN 195,449 WET REPUBLIC INSTAGRAM ORGANIC IMPRESSIONS I N STAG R A M PA I D I M P R E S S I O N S 48,200,000 35,400,000 29,200,000 24,600,000 OMNIA HAKKASAN OMNIA HAKKASAN 17,200,000 4,400,000 7,500,000 16,100,000 WET REPUBLIC JEWEL WET REPUBLIC JEWEL 51,429 JEWEL 194,420 MARQUEE 242,236 XS 90,140 LIGHT 220,110 ENCORE BC 35,985 INTRIGUE INSTAGR AM TOTAL ENGAGEMENT INSTAGR AM AVG. POST ENGAGEMENT LIGHT 3. 78% INTRIGUE 3.1% INTRIGUE 3.16% ENCORE BE ACH CLUB 15.88% ENCORE BE ACH CLUB 12.47% LIGHT 1.4% OMNIA 32.87% O M N I A % MARQUEE 6.64% HAKKASAN 10.92% X S % HAKK A S AN 13.02% XS 13.95% WET REPUBLIC 16.72% MARQUEE 4.45% JE WEL 3. 22% JE WEL 2.07% W E T R E P U B L I C % 9

10 WEBSITE TRAFFIC. C O M / E V E N T S O M N I AC LU B S.C O M N I G H T C L U B.C O M W E T R E P U B L I C.C O M J E W E L N I G H T C L U B.C O M 434, , ,748 25,173 Average Monthly Visits Average Monthly Visits 101,067 Average Monthly Visits Average Monthly Visits 18.32% 40.31% 24.05% 24.41% 12.22% Average Monthly Visits International Visits International Visits International Visits International Visits International Visits 1 0

11 $6,500,000+ ANNUAL MEDIA SPEND MEDIA VEHICLES & OUTLETS Static & digital billboards: Static billboards: Las Vegas Strip Corridor Las Vegas & Los Angeles Signage placement in Las Vegas Las Vegas Blvd Marquees Combined Marketing Spend Athletic Clubs 640,000,000+ Vidiad: Video displays in McCarran Miami taxi cab wraps: Winter Music International Airport baggage claim Conference Week in March TaxiTV video ANNUAL MEDIA IMPRESSIONS Through use of: Traditional Print, Print Collateral, Digital & Social Facebook, Twitter, YouTube, Media, Out-of-Home Instagram and SnapChat Yelp, Google, Bing, Yahoo and AdRoll Digital media partners: YourEDM, Proximity, Dancing Astronaut, SpyOnVegas, Jack 11,000,000+ Colton, DJ Here, TK Productions, Dtown Productions, Steve Levine Entertainment, Encore Presents, The Dirty, Las Vegas Athletic Clubs /week BILLBOARD IMPRESSIONS 2,500,000 /week VIP HOST OUTREACH IMPRESSIONS Through use of: Social Media Strategies, Blasts & E-Newsletters, Text Messaging Campaigns, Direct Mail Campaigns, Grassroots Marketing Tactics 1 1

12 $5,000,000+ ANNUAL MEDIA SPEND MEDIA VEHICLES & OUTLETS Static & digital billboards: Static billboards: Las Vegas Strip Corridor Las Vegas & Los Angeles Signage placement in Las Vegas Las Vegas Blvd Marquees Combined Marketing Spend Athletic Clubs 600,000,000+ Vidiad: Video displays in McCarran Miami taxi cab wraps: Winter Music International Airport baggage claim Conference Week in March TaxiTV video ANNUAL MEDIA IMPRESSIONS Through use of: Traditional Print, Print Collateral, Digital & Social Facebook, Twitter, YouTube, Media, Out-of-Home Instagram and SnapChat Yelp, Google, Bing, Yahoo and AdRoll Digital media partners: YourEDM, Proximity, Dancing Astronaut, SpyOnVegas, Jack 10,000,000+ Colton, DJ Here, TK Productions, Dtown Productions, Steve Levine Entertainment, Encore Presents, The Dirty, Las Vegas Athletic Clubs /week BILLBOARD IMPRESSIONS 2,000,000 /week VIP HOST OUTREACH IMPRESSIONS Through use of: Social Media Strategies, Blasts & E-Newsletters, Text Messaging Campaigns, Direct Mail Campaigns, Grassroots Marketing Tactics 1 2

13 $2,500,000+ ANNUAL MEDIA SPEND MEDIA VEHICLES & OUTLETS Static & digital billboards: Static billboards: Las Vegas Strip Corridor Las Vegas & Los Angeles Signage placement in Las Vegas Las Vegas Blvd Marquees Combined Marketing Spend Athletic Clubs 300,000,000+ Vidiad: Video displays in McCarran Miami taxi cab wraps: Winter Music International Airport baggage claim Conference Week in March TaxiTV video ANNUAL MEDIA IMPRESSIONS Through use of: Traditional Print, Print Collateral, Digital & Social Facebook, Twitter, YouTube, Media, Out-of-Home Instagram and SnapChat Yelp, Google, Bing, Yahoo and AdRoll Digital media partners: YourEDM, Proximity, Dancing Astronaut, SpyOnVegas, Jack 8,500,000+ Colton, DJ Here, TK Productions, Dtown Productions, Steve Levine Entertainment, Encore Presents, The Dirty, Las Vegas Athletic Clubs /week BILLBOARD IMPRESSIONS 2,000,000 /week VIP HOST OUTREACH IMPRESSIONS Through use of: Social Media Strategies, Blasts & E-Newsletters, Text Messaging Campaigns, Direct Mail Campaigns, Grassroots Marketing Tactics 1 3

14 $2,000,000+ ANNUAL MEDIA SPEND MEDIA VEHICLES & OUTLETS Static & digital billboards: Static billboards: Las Vegas Strip Corridor Las Vegas & Los Angeles Signage placement in Las Vegas Las Vegas Blvd Marquees Combined Marketing Spend Athletic Clubs 150,000,000+ Vidiad: Video displays in McCarran Miami taxi cab wraps: Winter Music International Airport baggage claim Conference Week in March TaxiTV video ANNUAL MEDIA IMPRESSIONS Through use of: Traditional Print, Print Collateral, Digital & Social Facebook, Twitter, YouTube, Media, Out-of-Home Instagram and SnapChat Yelp, Google, Bing, Yahoo and AdRoll Digital media partners: YourEDM, Proximity, Dancing Astronaut, SpyOnVegas, Jack 1,500,000+ Colton, DJ Here, TK Productions, Dtown Productions, Steve Levine Entertainment, Encore Presents, The Dirty, Las Vegas Athletic Clubs /week BILLBOARD IMPRESSIONS 1,000,000 /week VIP HOST OUTREACH IMPRESSIONS Through use of: Social Media Strategies, Blasts & E-Newsletters, Text Messaging Campaigns, Direct Mail Campaigns, Grassroots Marketing Tactics 1 4

15 PUBLIC REL ATIONS OVERVIEW 1 5

16 ANNUAL MEDIA IMPRESSIONS 2,185,079,508+ Annual Press Circulation 2,939,260,790+ Annual Press Circulation 457,582,763+ 1,107,648,781+ Annual Press Circulation Annual Press Circulation $673,697+ $2,283,701+ *Including nightclub red carpet campaign $3,383,192+ Annual Publicity Value $4,382,722+ Annual Publicity Value Annual Publicity Value Annual Publicity Value 1 6

17 ACTIVATION EXAMPLES 1 7

18 RED CARPET Drake Christina Aguilera Jamie Foxx Kim Kardashian Diddy Naomi Campbell Miley Cyrus Post Malone Halsey JLO Justin Bieber Kourtney Kardashian 1 8

19 D AY L I F E & NIGHTLIFE 1 9

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21 HAKKASAN GROUP RESIDENT DJ S LIL JON 2 1

22 A five-story, 80,000 square foot club and restaurant, Hakkasan Las Vegas at MGM Grand showcases quality of the highest level. World-class cuisine, outstanding interior decor, and cutting-edge design evokes a truly awe-inspiring setting. Proving beyond any measure the evolution and customer desire of this global brand, Hakkasan Nightclub sets the stage for top DJ talent to showcase their craft night after night. DETAILS Capacity: 3,300 Capacity with Restaurant: 3,728 Square Footage: 80,000 Features: World-renown brand Five levels including a separate restaurant on the first floor that seats up to 230 guests seated & 350 guests standing Rooms: Ling Ling Club: 705 Guests Ling Ling Lounge: 240 Guests Main Club: 1072 Guests Pavilion: 731 Guests Mezzanine: 552 Guests Oriental Garden, lush greenery, two-story water feature Oversized VIP booths & semi-private booths Suspended performance platform Floor-to-ceiling LED screens HAKKASAN GROUP PG. 22

23 PAV I L I O N Adjacent to the main nightclub is the Pavilion, a nightlife experience with an outdoor feel featuring an oriental garden, classic to its Chinoiserie roots. Operating as either an extension of the main nightclub or independently, this room is equipped with a dedicated DJ booth, Garden Bar, and a visually stunning two-story water feature, completing Las Vegas most immersive space with its lush life-like foliage. MEZZ Perched with elevated viewpoints, the fifth level of Hakkasan Nightclub guides guests to the Mezzanine. An area where convenient barspace, luxurious VIP booths, and private skyboxes enfolds viewers as its remarkable production value can be witnessed in full effect. LING LING MAIN CLUB Ascending to the third level, components of nightlife are unveiled as the Ling Ling Club provides guests an unrivaled experience Located on the fourth level lies the main nightclub, where its dance floor is surrounded by oversized with two bars lining its expansive space. Located only steps above VIP booths offering high-energy experiences for table guests wishing to be in the center of the action. the restaurant s main dining room, blue hues soothe as the club Positioned at the forefront of the dance floor is a custom DJ booth enveloped with floor to ceiling LED exudes a modern ethnic flow enhanced with private seating areas screens, creatively engineered with its celebrated artists in mind. sprawled across the room. 2 3

24 Conceptualized around classic design with modern technology, OMNIA stimulates the nightlife experience as envisioned by global hospitality company, Hakkasan Group. The multi-level nightlife destinations encompass a high-energy main club and balcony as well as an outdoor terrace showcasing beautiful views of the bright lights of the Las Vegas Strip or scenic views of San Diego s downtown Gaslamp Quarter. Featuring a variety of musical talent spanning diverse genres, the nightclub strives for an all-inclusive nightlife experience. Filled with interactive features and luxurious finishes at every turn, OMNIA sets the stage for patrons who enter to discover the unexpected. DETAILS Capacity: 4,152 Capacity with Searsucker Restaurant: 4,573 Square Footage: 75,000 Features: World-renown brand Kinetic LED chandelier Panoramic views of the Las Vegas Strip Indoor VIP balcony space Ultra Lounge with surrounding LED panels Rooms: Main Club: 1772 Guests Balcony: 485 Guests Heart: 910 Guests Terrace: 985 Guests HAKKASAN GROUP PG. 24

25 BALCONY Highlighted with 12 opera boxes, the balcony level is linked by two palatial staircases elevating guests to advantageous viewing sections. Dance floor vantage points are abundant as the direct surveying of star studded DJs can accommodate large groups within the balconies two grand skyboxes. Influenced by the grand opera houses of the world, including the Metropolitan Opera, the Palais Garnier and the Bolshoi Theatre, OMNIA s balcony level blends historic luxury with cutting edge technology. HEART If the main club is OMNIA s heartbeat, then Heart of OMNIA is it s pulse. Placed adjacent to the foyer entrance, Heart s incredible LED walls surround guests in spectacular fashion. Mirrored panels, draping velvets, and embossed vinyls sustain pure bliss as production proficiency pushes guests into an elating domain of sight and sound. MAIN CLUB TERRACE Established at the center of the Las Vegas Strip, OMNIA s outdoor A breathtaking spectacle, OMNIA hosts a 2,500 capacity mainroom featuring world-renowned talent underneath its famed LED chandelier. Senses collide as visually engulfing LEDs ascend, descend, morph, and transform harmoniously with encapsulating sound to create an immersive atmosphere. Elegantly designed spaces feature bronze chattels, antique mirrors, caramel leather, and stained oak floors, terrace leaves guests in awe as open air views commix with contemporary opulence. Pulsating to the beat, glass floor LED tiles synchronize colorful vibes with etched light fixtures and cantilevered lamp posts in suggestion of romantic motifs. complementing elements into a stimulating experience. Full lighting systems produce unrivaled optics while a dedicated bar area exhibits accessible convenience. 2 5

26 Setting the standard for innovation as Las Vegas first electronic music pool party venue, WET REPUBLIC Ultra Pool at MGM Grand dedicates itself as the premiere daylife destination on The Strip. Boasting a spacious pool deck doubling as an entertainment stage, the hottest in demand DJs, celebrity guests and entertainers can be seen at WET REPUBLIC s weekly signature events. WET REPUBLIC is the mustsee, must experience pool destination, and undoubtedly the most well-recognized daylife brand in the United States. DETAILS Capacity: 3,057 Square Footage: 55,000 Features: Two main pools Six VIP private dipping pools Bungalows, Deluxe Cabanas, Daybeds, Deck Table and Lounge Tables available Areas: Main Area: 1,000 Guests Sun Deck: 200 Guests Lounge: 300 Guests 2,500 square foot open-air lounge Sundeck transforms into 4,100 square foot stage for entertainment HAKKASAN GROUP PG. 26

27 Spanning more than 24,000 square feet of precisely designed space, JEWEL is as inviting as it is evocative; a rare ambient delight that must be experienced to be appreciated. Offering a multi-faceted environment for each guest during every event, JEWEL possesses a style that complements the modern luxury aesthetic of ARIA with distinct elements. The talented Rockwell Group, known for their seamless integration of technology and handcrafted detail, has created the visual narrative for JEWEL. Over 1,400 square feet of architectural LED ribbons offer a vibrant counterpoint to vintage parquet detailing and richly tufted VIP banquettes. DETAILS Capacity: 1,927 Square Footage: 24,000 Features: First-of-its-kind production wall featuring dual-sided LED video screens and special effects lighting, allowing for 360-degree movement State-of-the-art LED technology Rooms: Main Club: 1,450 Guests Mezzanine: 477 Guests Five Uniquely-Themed VIP Suites VIP Suites with own exclusive entry & custom amenities Designed by internationally renowned Rockwell Group HAKKASAN GROUP PG. 27

28 The embodiment of sophistication, world-class service, and ultimate nightlife innovation, 1OAK tears down barriers of art and fashion to create a sexy and unpredictable environment. 1OAK Las Vegas represents the passion of the avant-garde in its 16,000-square-feet of meticulously detailed architectural mastery paralleling the excellence seen throughout the Mirage Hotel and Casino. Featuring state of the art production by Avalon Sound and original works of art created by renowned artist Roy Nachum, 1OAK Las Vegas offers a One-Of-A- Kind nightlife experience. DETAILS Capacity: 698 Square Footage: 15,685 Features: Catered Buyout Capacity: 1400 Two distinct rooms each with a DJ booth and private bar Three full service bars State of the art lighting and sound system by Avalon Sound Roy Nachum original works of art Rooms: Main Room: 1,307 Guests VIP Room: 274 Guests Easily accessible from The Mirage north valet Performance stage: 34 x10 Full service catering available Ideal gobo placements for branding HAKKASAN GROUP PG. 28

29 The ultimate in poolside opulence, LIQUID Pool Lounge is defined by its distinctive contemporary ambiance and ultra VIP service. Designed by Graft Lab, LIQUID features high-tech amenities and 8 cabanas, offering prime seclusion within the already exclusive setting. Electrifying beats spun by world-class DJs sets a lively mood as guests enjoy seclusion provided by the towering palms. Upscale and chic, LIQUID features inviting VIP service and outdoor dining. DETAILS Capacity: 852 Square Footage: 16,000 Features: Catered Buyout Capacity: 500 Three luxury pools Catering available State-of-the-art sound system DJ services Areas: Main Area: 852 Guests Lounge in luxury on your choice Poolside Daybeds, Chaise Lounge Chairs, Cabanas, Grand Cabanas Full service bar and restaurant 40 inch plasma TVs HAKKASAN GROUP PG. 29

30 Conceptualized around the elements of opulent, classic design and modern technology, OMNIA is a stimulating nightlife experience by global hospitality company, Hakkasan Group. The multi-level nightlife destination encompasses a high-energy main club and balcony level as well as an outdoor terrace showcasing scenic views of San Diego s downtown Gaslamp Quarter. The nightclub features a variety of musical talent spanning diverse genres for an all-inclusive nightlife experience. Filled with interactive features and luxurious finishes at every turn, OMNIA sets the stage for patrons who enter our world to discover the unexpected. DETAILS Capacity: 1,937 Square Footage: 19,000 Features: Three distinct spaces for guests each highlighting a unique experience and vantage point Rare outdoor terrace in the Gaslamp Quarter takes advantage of San Diego s desirable climate Rooms: Main Club: 839 Guests Balcony Level: 439 Guests Rooftop Terrace: 659 Guests San Diego s most innovative nightlife destination Conceputalized around the elements of opulent, classic design and modern technology Filled with interactive features and luxurious finishes at every turn HAKKASAN GROUP PG. 30

31 Experience palm tree-enclosed seclusion as you relax and enjoy European-style sunbathing at Bare Pool at The Mirage. Offering an outlet to unwind after a long day, Bare s comforting atmosphere and tropical ambiance seduces guests as they are pampered by Bare s sizzling staff. Located through The Mirage s Street of Shops, a winding path welcomes Vegas hot and thirsty to this summertime utopia. Providing guests an escape from the chaos and hustle of the Las Vegas Strip, Bare s intimate 14,000 square foot environment offers six cabanas, eight daybeds, and two luxury dipping pools, inviting guests to sit back and leave their worries behind. DETAILS Capacity: 495 Square Footage: 14,000 Features: Two luxury dipping pools Accommodates groups of 50 to 550 people Full service bar State-of-the-art sound system DJ services Six plasma screens Poolside Daybeds, Chaise Lounge Chairs, and Cabanas Areas: Main Area: 395 Guests VIP Area: 100 Guests Private restrooms Outdoor lighting packages available Custom built dance floor available covers main pool Built-in stage available Catering exclusively provided by The Mirage HAKKASAN GROUP PG. 31

32 ALIBI Ultra Lounge at ARIA Resort & Casino celebrates the perfect convergence of premium spirits, imaginative ingredients & highly stylized opulence. Guests are invited to try their luck on one of the lounge s bar-top gaming machines while experiencing live DJ entertainment and sports viewing in an inclusive atmosphere offering an unparalleled level of service. The elegant ultra-lounge offers an extensive cocktail menu to patrons, which is constantly being updated by a talented team of mixologists. Designed by award-winning firm, Munge Leung, ALIBI Ultra Lounge channels a highly personable underground scene, paired with refined sophistication. With a timeless soundtrack and plush setting designed for comfort and relaxation, ALIBI sets the scene for any rendezvous. DETAILS Capacity: 134 Square Footage: 2,360 Features: Open 24 hours a day Full service bar Bottle services available Rooms: Main Bar: 13 Guests Lounge: 121 Guests HAKKASAN GROUP PG. 32

33 Changing the way Las Vegas views lounge entertainment, LEVEL UP, located inside MGM Grand between Hakkasan Nightclub and the MGM Grand Race and Sports Book, provides guests with interactive, skill-based fun. This tech savvy, adult playground features a variety of pay-to-play games in a social atmosphere. Designed to attract the next generation of players and existing players alike, the exciting new place to play concept offers an extensive selection of traditional games with an interactive twist. From pool tables to multiplayer PacMan and skillbased slot machines, LEVEL UP has something for everyone. In addition to next level entertainment, the 12,000-square-foot venue also features the Live Lucky Bar offering guests a variety of craft beers and specialty cocktails, a live DJ and endless entertainment and sports games across the multiple screens on display. DETAILS Capacity: 794 Square Footage: 14,000 Features: Live entertainment Arcade games Pool tables Beer pong Virtual Reality Rooms: One big open plan room with the Inter-block Arena and GolfStream suite Bowling Full service bar 40 inch plasma TVs Entertainment arena HAKKASAN GROUP PG. 33

34 Lily Bar & Lounge provides guests with an intimate and sophisticated Las Vegas lounge experience located in the center of the world-class Bellagio Resort & Casino. Whether guests are looking for someplace to enjoy specialty cocktails in a laid back and relaxing setting with friends or a place to host a private or corporate event, Lily provides the ideal ambiance and space to meet the needs of each and every guest. Lily also features live music throughout the week, sports viewing parties and more, complete with world-class mixology and exceptional VIP service. DETAILS Capacity: 231 Square Footage: 3,393 Features: Full service catering available State-of-the-art sound system Full service bar Plasma screens Custom branding available Easily accessible from Bellagio north valet Rooms: Main Room: 231 Guests HAKKASAN GROUP PG. 34

35 D AY L I F E & N I G H T L I F E ACTIVATIONS SUMMARY 3 5

36 CASE STUDY 1 3 6

37 BLEACHER REPORT: BR X JUMP OFF In the summer 2018, online sports and sports culture voice, Bleacher Report, teamed up with Hakkasan Group for the kickoff of NBA Summer League in Las Vegas. Bleacher Report utilized the reach of Hakkasan Group venues Hakkasan Nightclub, OMNIA Nightclub, Liquid Pool Lounge and Level Up Lounge to engage fans with an all-encompassing Summer League experience through a three-day activation, BR Jump Off. Over the weekend, Hakkasan Group turned up the heat to ensure Bleacher Report exposure for each designated event was executed via custom branded presentations, staff uniforms and pop-up activations among other customized executions tailored to fit the Bleacher Report brand and goals. Additionally, Hakkasan Group engaged their marketing and advertising presence across the Las Vegas valley to broadcast BR Jump Off event messages. Garnering millions of impressions across the week of the events, Bleacher Report messaging was strategically placed in McCarran International Airport, digital billboard networks, Las Vegas Blvd. marquees, casino floor videos and more. Each partner venue also proudly supported the events through their social media channels to broaden the reach of the BR Jump Off message outside of Las Vegas into the homes of followers across the world. Pairing online sports powerhouse Bleacher Report with the number one nightlife hospitality company in the world, Hakkasan Group, alongside super star collaborations with talent such as Lil Jon, JaVale McGee and more, the partnership produced the best Summer League activations across Las Vegas. 3 7

38 BRANDED CONTENT Custom Table Placement Las Vegas BLVD. Marquee Staff Uniforms Branded Presentations Hanging Signage In-Venue LEDs 3 8

39 BRANDED CONTENT Branded Presentations Staff Uniforms In-Venue LEDs Custom Table Placement Las Vegas BLVD. Ticker and Marquee 3 9

40 BRANDED CONTENT DJ Booth Wrap Custom In-Venue Branding Line Signage Branded Presentations Back Bar Display Photo Op 4 0

41 CASE STUDY 2 4 1

42 LOS CABOS: OPENING WEEKEND In late February of 2018, Hakkasan Group and Grupo Vidanta unveiled the Los Cabos Ultimate Entertainment District. The district offered OMNIA Dayclub, Herringbone Los Cabos, SHOREbar Los Cabos, and Casa Calavera, a new restaurant concept by Hakkasan Group. The Grand Opening Weekend celebrations included performances by renown DJ artists Steve Aoki, Calvin Harris, and Zedd. Kicking off Friday, Feb. 23, each venue welcomed invited guests as they indulged in delectable dishes, cocktails and more throughout the day. As the sun set on the Sea of Cortez, OMNIA Dayclub, one of the first daytime concepts of the OMNIA brand, opened its doors for the first time with a special night time celebration. Hakkasan Group resident DJ, Steve Aoki, led the festivities with a heart-pumping set as partygoers danced the night away.the excitement continued Saturday, Feb. 24 as turntable sensation Zedd took over the beachside pool party. Bikini-clad partygoers flocked to the destination as they soaked up the Baja sun and enjoyed the luxurious beachclub atmosphere. Later that evening GRAMMY Award-winning artist, Calvin Harris took over the DJ booth and closed out the action-packed Grand Opening Weekend with a memorable headlining set. The multi-platinum selling producer had the sold-out pool club dancing into the early hours of the morning.this premiere opening weekend welcomed in a new era of entertainment, dining and lifestyle offerings at Vidanta Los Cabos, making for a fully integrated, day-to-night experience for partygoers, visitors and locals alike. A perfect blend of superstar brands Grupo Vidanta, Perrier-Jouët and Hakkasan Group raised the bar, solidifying Vidanta Los Cabos place as the Ultimate Entertainment District. 4 2

43 BRANDED CONTENT Bottle Display Custom Presentations Custom Branded Activation Branded Entrance Champagne Show Moment Model Cocktail Servers 4 3

44 LOS CABOS: OPENING WEEKEND Brand Ambassadors Zedd Bottle Display Branded Beach Balls Dipping Pool Custom Branded Activation Table Service 4 4

45 LOS CABOS: OPENING WEEKEND Firework Display Zedd & Steve Aoki Calvin Harris Firework Display 4 5

46 CASE STUDY 3 4 6

47 JEWEL NIGHTCLUB: GRAND OPENING WEEKEND In spring of 2015, Hakkasan Group launched yet another successful nightlife brand, JEWEL Nightclub, located inside ARIA Resort & Casino, alongside long-standing partner, Grey Goose, to create an over-the-top Grand Opening Weekend. The partnership resulted in an organic collaboration where both brands received vast additional exposure through each other s marketing channels. Multiple locations across the ARIA property were activated including; JEWEL Nightclub, Herringbone Restaurant, LIQUID Pool Lounge and more. Celebrity guests Kourtney Kardashian, Jamie Foxx, The Chainsmokers and Lil Jon attended festivities as the night was highlighted with a 45-minute performance by Drake. Covered in nearly 100 acclaimed publications, Drake s appearance made tabloid headlines generating millions in media value for both Grey Goose and JEWEL Nightclub. Launching several activations at ARIA Resort & Casino, Hakkasan Group s alliance with Grey Goose opened both bottles and minds with festivities beginning at Herringbone Restaurant, where a patio area takeover featured bar cocktails that continued into LIQUID Pool Lounge. Guests enjoyed exclusive access to a semi-private raised patio with three cabanas and its own dipping pool, where the branded activations were completed with a tasteful takeover during the five-day Grand Opening Weekend. 4 7

48 BRANDED CONTENT Drake Jamie Foxx The Chainsmokers Lil Jon 4 8

49 BRANDED CONTENT Welcome Cocktail Inside Branded Glassware Branded Presentations Model Cocktail Servers Brand Ambassadors 4 9

50 BRANDED CONTENT Branded Guest Takeaways Custom Pool Decal Custom In-Venue Branding Model Cocktail Servers 5 0

51 CASE STUDY 4 5 1

52 E N D L E S S S U N DAYS C A M PA I G N Building on the aspiration of warm weather, sunshine and tanlines, Wet Republic Ultra Pool at MGM Grand launched an innovative campaign capitalizing on the largest driver of revenue in both daylife and nightlife, champagne. Endless Sundays, the can t-miss daytime party set out to become a weekend flagship for the millions of guests visiting Las Vegas every summer. A natural partner, Moët & Chandon, aligned with Hakkasan Group to showcase their illustrious brand inside of the hottest dayclub on The Strip. Pushing a multi-level marketing platform, Hakkasan Group amplified the partner through their media platforms on social, outdoor billboards and casino floor LEDs, as well as in-venue with foam cutouts, beach balls, LED graphics, and custom champagne activations. Throughout the summer, Wet Republic activated brand awareness initiatives such as champagne super soakers, champagne pong and custom Endless Sundays menus. In every year since its creation, the Endless Sundays campaign has been enjoyed by hundreds of thousands of patrons spreading immeasurable brand awareness for Moët & Chandon. Ice cold champagne under the Las Vegas sun has shown to be an ideal marketing opportunity and has launched a creative partnership to be celebrated for years to come. 5 2

53 BRANDED CONTENT Model Cocktail Servers Branded Glassware Product Display Custom In-Venue Branding Branded Touchpoints Champagne Soaker 5 3

54 BRANDED CONTENT Model Cocktail Servers Custom Menus Branded Beach Balls Branded Activations Branded Presentations 5 4

55 BRANDED CONTENT Champagne Show Moment Branded Bathtub Photo Cutout 5 5

56 CONTACT SHEET 5 6

57 CONTACT Joe Haro Executive Director of Corporate Partnerships 5 7