Letter from the President. Board of Directors. Contact Us 39 S. Marr Street, Suite 103 Fond du Lac, WI

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2 2014 Board of Directors PRESIDENT Phil Shepherd, Shepherd Law Offices VICE PRESIDENT Byron Pegram, Jack s Team Sports SECRETARY Angela Bingen, B&B United Enterprises, LLC TREASURER Tom Deitte, Edith s Bridal and Tuxedo Junction MEMBERS Dave Buechel, Wood s Floral & Gifts Ron Emanuel, The Goldsmith Mike Feudner, Agnesian Healthcare Mitch Kahl, Jackson Kahl Insurance Louie Lange III, The Commonwealth Companies Tony O Malley, Zacherl, O Malley & Endejan Nicole Wiese, National Exchange Bank & Trust EX-OFFICIO MEMBERS Steve Jenkins, Fond du Lac County Economic Development Corporation Wayne Rollin, City of Fond du Lac Tammy Young, Fond du Lac Area Association of Commerce POLICE LIASON Captain Jon Gutzmann, City of Fond du Lac Police Department The DFP would like to recognize the contributions of outgoing board members: Sam Meyer, State Farm Insurance Lynn Wehner, Hometown Bank Contact Us 39 S. Marr Street, Suite 103 Fond du Lac, WI Amy Hansen Executive Director amy@downtownfdl.com Sadie Parafiniuk Director of Marketing & Special Events sadie@downtownfdl.com Kathy Tasch Research Assistant kathy@downtownfdl.com Letter from the President Downtown Fond du Lac is healthy, vibrant and continuously improving. This wouldn t be possible without the support and positive energy of property owners, merchants, service providers and patrons, as well as the hundreds of people who call downtown home. The DFP s staff, board of directors and volunteers all thank you for your continued support. We have accomplished much this year: First, we listened to our members voices and successfully completed our first year as an independent organization, Downtown Fond du Lac Partnership, Inc. Second, our state and federal counterparts bestowed high accolades. The DFP is a Wisconsin Main Street Community founded upon four pillars of Organization, Design, Economic Restructuring and Promotion. State and national representatives from the Main Street program evaluated our program and concluded that the DFP is an exceptional example of a Main Street organization. Third, our mission is to establish a diverse, prosperous and healthy district that is the social, commercial and cultural heart of the community. We use our funding to plan development, promote downtown businesses, improve properties and plan events to bring people down to downtown. With our budget, we met each of these goals, but we do so much more. While other cities are cutting back on downtown programs and investments, The City of Fond du Lac continues to provide great support. Annual funding was increased from $38,800 to $50,000. We were also able in increase the Business Improvement District Assessment, which will provide $35,000 in additional funds. This additional funding will be strictly used for downtown development assistance. The DFP s long-range plan and vision played a significant part in new construction. This year we have seen the completion of Thelma Sadoff Center for the Arts and Riverside Senior Apartments. Lastly, we have also seen the first steps in developing the long underutilized Retlaw Theater property. Because of the DFP s advocacy we have much to look forward to in 2014: free Downtown WiFi, a new wayfinding signage plan, the Downtown Bike Loop, Sheboygan Street improvements and professionally maintained sidewalk planters. Please do not hesitate to contact me if I can be of assistance in any way to improve the advancement of our downtown. Phil Shepherd, President of the Board Downtown Fond du Lac Partnership, Inc.

3 2013 Friend of Downtown Julie Balson Julie began working at Gallery & Frame Shop in 1975 when her parents started the business. In 1979 they purchased the property at 94 S. Main. In 2002, Julie took over ownership, and the business has been growing ever since. Aside from the numerous volunteer organizations she supports, she has been an amazing spirit in the continuous promotion of downtown Fond du Lac. She consistently advertises all of the downtown events and urges people to shop local and discover all of the amazing offerings our downtown has. Julie was an original board member of the Downtown Council (the group prior to the DFP). She is a frequent guest at DFP Board meetings, informing the board of what is happening on the street and what she is hearing from fellow business owners. She currently serves on the DFP Wedding Committee and heads up the monthly Tour the Town Art Walk. A listing of some of Julie s volunteer and community work: Town of Fond du Lac Fire Department and North Fond du Lac EMS Relay for Life Team Captain Board member of the Wisconsin Chapter of the Professional Picture Framers Association Secretary of the Christian Formation Committee at Holy Family Supports Children s Museum of Fond du Lac during October s National Picture Framing Month Supports the Youth Art Month in March by working with area schools Supports Women s Hockey Association Scholarship and Charity Event Judge for 4-H Art Competition and recipient of the Friend of 4-H Award A member of Fond du Lac s Women Hockey Team the Lady Lightning Bolts A local leader in the 3/50 Project The DFP extends its sincere thanks to Julie for her commitment to downtown, and to her fellow business owners for continuously working to improve downtown Fond du Lac. Friend of Downtown Award In 2002, the DFP created the Friend of Downtown award. The Friend of Downtown award is given to a person or organization that has made a deep impact and sustained commitment to Downtown Fond du Lac. Past Recipients of the Friend of Downtown Award 2012 Steve Schoofs and Sam Meyer 2011 Wayne Rollin 2010 Joe Tasch 2009 Dave Schneider 2008 Tom Meiklejohn III 2007 Jim Gaffney and Gary Ott 2006 Debra Heller 2005 Randy Mittelstaedt 2004 Esther Pietrowski 2003 John Papenheim and Marian College Wisconsin Main Street Awards The Wisconsin Economic Development Corporation (WEDC) recognized the best downtown revitalization projects of at the 23rd Annual Wisconsin Main Street Awards held in October Wisconsin Main Street is a community development program through WEDC, targeting Wisconsin's historic commercial districts. Since the program started in 1987, the communities participating in Wisconsin s Main Street program helped 4,500 businesses get started, creating 17,000 jobs. The Main Street development efforts leveraged $900 million in private investment. Downtown Fond du Lac was one of the top recognized communities receiving several awards including the following: Best Downtown Business Development Program/Project Honorable Mention: Financial Assistance Program, Downtown Fond du Lac Partnership Best New Building Project Trinity Artists Lofts & D anlann Art Gallery, Commonwealth Companies (pictured) Best Adaptive Reuse Project Co-Winner: Trinity Hall and Restaurant, Commonwealth Companies Main Street Volunteers of the Year Steve Schoofs Main Street Honorary Board of Directors Sam Meyer (Honorary Chairman of the Board) Manager Years of Service Awards Five Years: Amy Hansen

4 Downtown Fond du Lac Project Management Team Joe Braun (Chair), Fond du Lac Area Foundation Amy Hansen, Downtown Fond du Lac Partnership Kevin Miller, Fond du Lac Arts Council Craig Molitor, Fond du Lac Convention & Visitor s Bureau Joe Moore, City of Fond du Lac Joe Reitemeier, Fond du Lac Area Association of Commerce Steve Jenkins, Fond du Lac County Economic Development Corporation Wayne Rollin, City of Fond du Lac Joe Tasch, The Nielsen Company In 2010, the economic development entities in Fond du Lac formed a unique collaboration in advancing the economic development and vitality of Downtown Fond du Lac. The Downtown Fond du Lac Project Management Team (PMT) was established to work in tandem with each of these local partners to further the vision plan for Downtown Fond du Lac. Each of the groups involved indicated a willingness to formally work together as the PMT to advocate, plan, coordinate and monitor the implementation of the vision plan for Downtown Fond du Lac initiatives included: Developing, designing and implementing a city wide way finding system. The City of Fond du Lac approved funding for this project to take place in 2014 (see story on the left) Creating a website solely dedicated to downtown development projects and opportunities to aid in developer and business recruiting. Streetscape redesign and implementation on Sheboygan Street in the Arts & Entertainment District. The City of Fond du Lac approved funding for this project to take place in The project includes new sidewalks and decorative light poles that will match the look of Main Street. Wayfinding The Project Management Team (PMT) began discussing the current wayfinding within the City of Fond du Lac and how visitors navigate their way into downtown. They set about on completing an inventory of the current system, which has been in place for about 20 years. Upon reviewing the placement map of the current sign inventory, they realized a noticeable gap of signage in many areas around the city, most notably along HWY 151. They were surprised to learn there is currently only one Welcome to Fond du Lac sign. The DFP and the Fond du Lac Convention and Visitors Bureau (CVB) teamed up and hired a design firm to create a unified look throughout the entire city signage system. The goal in this project was to develop a series of signs that are attractive, clear to read, modern, and cost conscience. The resulting plan includes a variety of types of signs, with a color palate that blends the palates of the CVB, the City of Fond du Lac and the DFP. The City of Fond du Lac has designated $50,000 in the 2014 Capital Improvement Plan to fund the fabrication and installation of the signage system. This includes the city entrance signs, trailblazer signs and district menu Signs. The DFP intends to fund the fabrication and installation of the Downtown Fond du Lac Entrance sign, the Downtown District Maps and Downtown Banners. The new signs should be in place by summer Design of the Year Award Thelma Sadoff Center for the Arts In 2013, the existing Windhover Center for the Arts located at 51 Sheboygan St took on the challenge of expanding their 16,275 ft 2 facility. The expansion allowed the center to increase their space for gallery display, entertainment and performance areas, bar areas, offices and classroom spaces. After the purchase and removal of an adjacent vacant building; new major additions were constructed including a two level contemporary art cube along with an exterior plaza. A new Sheboygan Street main entrance was added and the entire 1906 Masonic Temple was completely remodeled and upgraded. The new Thelma Sadoff Center for the Arts exceeds 33,485 ft 2 and provides a marriage of old and new building themes harmoniously blended together into the new and exciting venue for displayed art and entertainment in downtown Fond du Lac. Past Recipients of the Design of the Year Award 2012 The Commonwealth Companies - Trinity Restaurant & Hall 2010 Fond du Lac Family YMCA 2009 The Commonwealth Companies - St. Peter s Place 2008 Sam Meyer-The Knitting Room 2007 Chuck Boyd-Pockets Bar & Grill 2006 Hometown Bank & Sam Meyer-State Farm Insurance Goal #1: Maximize the utilization of Downtown properties

5 The Facade Grant Program The DFP created the Façade Grant Program in The 2013 program granted properties up to $1,000 in matching funds for the purpose of renovation, maintenance, preservation, and beautification to exteriors of businesses. To date, 118 properties have received grants totaling nearly $146,000, which has leveraged just over $1.3 million in property improvement projects Facade Grant Award Recipients Inspired By You, 18 E. Division St. Awve Development Corp., 74 S. Main St. MoJo Hair Studio, 82 N. Main St. Awve Development Corp., 88 S. Main St. MAP Properties, 15 N. Division St. Lora Lake LLC, 25 3rd St. Lora Lake LLC, 88 S. Portland St. The Downtown Fond du Lac Fund of the FDL Area Foundation The Downtown Fond du Lac Fund of the Fond du Lac Area Foundation has been set up to aid in the improvement and beautification of downtown Fond du Lac. The Non-Endowed portion is set up to put funds to work immediately. The Endowment portion becomes part of the DFP s permanent fund where only the interest generated will be distributed. Monies from all donors will be pooled to fund projects on a larger scale, or you may choose to specifically designate your investment for a particular purpose. In 2014, the Downtown Fond du Lac Fund will be used for purchasing a new Welcome to Downtown sign. The Downtown Fond du Lac Fund is designed to be a long term solution in funding public improvements. The Foundation manages and invests these funds. A volunteer board of directors governs the funds and distributions. Downtown Beautification Initiatives The Adopt-a-Planter Program continued to be successful in businesses adopted 53 planters in downtown. Businesses filled the planters with flowers, greenery, and decor, many of them changing with the seasons. The adopted planters, originally purchased by the DFP, add visual appeal to the streetscape. The City of Fond du Lac also saw value in the planters and included funds in the 2014 City budget to maintain additional planters in the downtown. For several years the DFP has purchased the Holiday Lights and garland which are hung on the light poles on Main Street by the City of Fond du Lac Electrical Department. The DFP also supplies the lights for Veterans Park which are hung by the Fond du Lac County Parks Department. The Downtown Crew was established in spring of The Downtown Crew is a group of dedicated individuals committed to keeping the downtown a welcoming, friendly and beautiful atmosphere. This year the Downtown Crew helped at all of the DFP events, maintained planters and greenery in the downtown and cleaned sidewalks. Our goal is to grow the Downtown Crew in order to keep downtown a beautiful, welcoming place. Thank you to everyone on the Downtown Crew who assisted with several projects over the year! I am appreciative of the Fond du Lac area community and I believe in giving back. The downtown has been my business's home and I want it to remain vibrant well into the future. Steve Millin Regarding his donation to the Downtown Fund The Fond du Lac Bike Loop In September 2013, the Fond du Lac City Council approved the City of Fond du Lac Bike and Pedestrian Plan. The plan involves the development of a 15.4 mile recreational trail entitled the Fond du Lac Loop or simply put, the Loop. Part of the plan includes a 1.8 mile urban route through downtown, with access to shops and restaurants. The Downtown Loop runs alongside Brooke Street and parallels the Fond du Lac River through downtown Fond du Lac. The concept of a Downtown Loop was cited as a goal in the Downtown Plan (a subset of the City of Fond du Lac Comprehensive Plan), which was adopted by the City of Fond du Lac in The intent of the Downtown Loop is to market various walks/runs, or simply be a great place to take a break for a quick walk or jog. The Loop will be comprised of a combination of existing bike trails and on-road facilities, and encircles a large portion of the City of Fond du Lac. The Loop provides an interesting variety of terrain and sights including: The Prairie Trail - A six mile leg along the Hwy 151 bypass A beautiful 2.2 mile shaded Rails-to-Trails pathway A one mile section through Lakeside Park with restroom facilities, food services, and spectacular views of Lake Winnebago A suburban 1.2 mile bike lane through southern Fond du Lac Community partners include the City of Fond du Lac, Fond du Lac County, Fond du Lac Family YMCA, Fond du Lac Area Foundation, Fond du Lac Area Convention and Visitor s Bureau, Downtown Fond du Lac Partnership, Living Well Fond du Lac Coalition and Agnesian HealthCare. A kick-off event of the Fond du Lac Loop is being planned for Sunday, May 18, Goal #3: Improve aesthetic/visual appeal of downtown

6 Marketing & Special Events The DFP is continuously looking for new opportunities to bring people to Downtown Fond du Lac by providing marketing and advertising opportunities at little or no cost to downtown businesses. In 2013, through marketing efforts and special events, the DFP was able to: Grow our online presence through Facebook with over 1,110 followers. Update 2,500 people through Get Downtown bi-monthly blasts and sent monthly newsletters to 500 subscribers. Expand advertising opportunities in Travel Wisconsin, the Green Laker, and Milwaukee Journal Sentinel. Update the community through our bi-monthly radio segment Get Downtown on KFIZ and invited 24 downtown business representatives to join as guests. Increase fundraising at special events. Bring 71,000 people to the downtown district through 63 special events which had a local economic impact of $3.4 million. Form The Wedding Committee, ultimately creating a niche brochure advertising 23 of the downtown businesses which cater to brides and grooms. Host a free branding seminar featuring Richard Carraro of ClownBike who presented an informative session on business branding and met one-on-one with 10 downtown businesses to review their marketing, advertising and branding. Complete 137 marketing visits to various downtown businesses to offer marketing and advertising assistance. Work with the Fond du Lac City Council to proclaim November 30 as Small Business Saturday which encouraged all Fond du Lac citizens to support local, small businesses was an exciting and busy year for the DFP and we look forward to planning more events, keeping people informed and expanding marketing and advertising opportunities for downtown businesses in 2014! Sadie Parafiniuk Director of Marketing & Special Events Farmers Market The Farmers Market saw exciting changes in Through an initial collaboration with the YMCA, the Downtown Fond du Lac Farmers Market began accepting EBT, credit and debit cards. The market audience grew exponentially with over 2,000 customers weekly. By accepting EBT, low-income individuals and families were able to shop local every week and buy fresh, healthy foods. The Farmers Market also welcomed a full-time Market Manager, Tracy Reinhardt. Tracy assisted customers with their card transactions, answered questions, and was a resource to our 75 vendors. Nonprofits were also welcomed at the Saturday markets where at no cost a local nonprofit could set up a booth to distribute materials and sell items to raise money for their organization. Sidewalk Sale Sidewalk Sale was a big day for the downtown businesses. This event which hails from the 1970s is a popular shopping day for Fond du Lac natives and visitors alike. Over 3,000 people enjoyed special discounts, live music on Main Street Plaza and a relaxed shopping atmosphere. Lunchtime Live! This noon-hour event featured live music performed by local and statewide artists. This event coincided with the Wednesday Farmers Market and allowed over 250 people weekly to shop for fresh produce while enjoying live music on Main Street Plaza. Fondue Fest Fondue Fest is the largest one-day event held in Fond du Lac drawing over 20,000 people from Fond du Lac and beyond. This event featured on Discover Wisconsin as one of the state s unique festivals had tons of attractions including two music stages with live music playing all day. The Kids Zone was a huge success with fun for all ages including inflatables, a petting zoo, pony rides and lots of goodies and activities. We didn t forget about the adults who were able to stroll down Main Street and buy a range of products, enjoy delicious food and beverages and have some fun Annual Website Visitors Monster March Over 900 kids participated in this free trick-ortreating event that has become a Halloween tradition for many area families. Home for the Holidays Small Business Saturday on November 30 kicked off Home for the Holidays, an event that promotes shopping local during the holidays. Free horsedrawn carriage rides, discounts and holiday activities were a hit for customers throughout the season. The 5th annual Chili Crawl was held with Foot of the Lake Candle Co. earning top honors Goal #2: Position Downtown Fond du Lac as a premier destination.

7 Thank You! Many thanks to the individuals, organizations, corporations and public agencies that continue to support the efforts of the DFP. We couldn t succeed without the support of our community. Design Committee Steve Schoofs (Chair), Excel Engineering Matt Mueller, Fond du Lac Police Department Dennis Malchow, St. Joseph s Book Room Chuck Boyd, Boyd Properties LLC Byron Pegram, Jack s Team Sports Wayne Rollin, City of Fond du Lac Joe Tasch, The Nielsen Company Marketing Committee Kirsten Quam (Chair), Fox Valley Savings Bank Jacqui Corsi, Thelma Sadoff Center for the Arts Liz Engh, Action Reporter Media Donna King, Radio Plus Tracy Mathweg, Lillian s Lisa Pauly, Fond du Lac Convention & Visitor s Bureau Anne Pierce, US Bank Joan Pinch, Trinity Hall & Restaurant Julie Wilson, Shut Up & Dance! Wedding Committee Julie Balson (Chair), Gallery & Frame Shop Joan Pinch, Trinity Restaurant & Hall Sara Cujak, Cujak s Wine Market & Bar Jacqui Corsi, Thelma Sadoff Center for the Arts Theresa Menting, Sweet N Easy Events Events Committee & Volunteers Kevin Edelfson, The Garden Joan Pinch, Trinity Restaurant & Hall Kirsten Quam, Fox Valley Savings Bank Angelina Triscari, Eden Stone Company Julie Wilson, Shut Up & Dance! Katie Sperbeck, Fox Valley Savings Bank Liz Engh. Action Reporter Media Julia Cartwright, Fond du Lac Public Library Lori Garbisch, Community Volunteer Lee Ann Lorrigan, Agnesian HealthCare Dave Schneider, Fives Giddings & Lewis Dave Thiel, Associated Bank Brendan Wood-Taylor, Thelma Sadoff Center for the Arts Sara Cujak, Cujak s Wine Market & Bar Tom Deitte, Edith s Bridal and Tuxedo Junction Jacqui Corsi, Thelma Sadoff Center for the Arts Lisa Pauly, Fond du Lac Convention & Visitor s Bureau Joe Truesdale, Holiday Automotive Bart Winkler, Mountain Dog Media Marty Schibbelhut, B104.7 Mary Weishapple, Community Volunteer Joe Tasch, The Nielsen Company Liv Moyer, EP Direct Lori Stephens, CitizensFirst Trista Holtz, Trista Holtz Studios Brian Klapperich, Community Volunteer Design Review Board Steve Schoofs (Chair), Excel Engineering Joellyn Dahlin, City of Fond du Lac Tom Meiklejohn, Tom Meiklejohn, AIA, Architect Sam Meyer, State Farm Insurance Kevin Miller, Thelma Sadoff Center for the Arts Special Event Sponsors & Supporters Agnesian HealthCare Alliant Energy American Bank B104.7 Commonwealth Landscape & Maintenance Country Financial Edith s Bridal Edward Jones-Steve Millin Erickson & Associates Fat Joe s Bar & Grill Fives Giddings & Lewis Fox Valley Savings Bank Gallery & Frame Shop Grande Cheese Holiday Chrysler Dodge Jeep Horicon Bank International Paper Jackson Kahl Insurance KFIZ/ K107.1/ Mountain Dog Media Lee Beverage Marian University Marine Credit Union Milksource Nancy Freund National Exchange Bank & Trust New Vision Signs, Decals & Screen-Printing Osborn & Sons Trucking Pit Stop Portables Society Insurance State Farm Insurance- Bill Mahlik State Farm Insurance- Sam Meyer The Garden The Goldsmith The Nielsen Company Thelma Sadoff Center for the Arts Trinity Restaurant & Hall Waste Management Wisconsin Milk Marketing Board The DFP lost a beautiful person in Lori Garbisch was a dedicated volunteer and advocate for downtown Fond du Lac. She brought grace and elegance to every occassion. Lori was the voice of the downtown radio commercials and the face of downtown for Sidewalk Sale and Edith s Bridal runway show at Fondue Fest. To say we will miss her greatly is an understatement. The DFP was lucky to call her a friend. Community Partnerships Advocap Agnesian HealthCare Altrusa International American Diabetes Association American Legion Auxiliary Unit #75 Big Brothers Big Sisters City of Fond du Lac Community Development Department City of Fond du Lac Fire Department City of Fond du Lac Parks Department City of Fond du Lac Police Department City of Fond du Lac Public Works Department Community Initiative for Fox Cities Artisans Elks Lodge 57 Evans Cub Scout Pack Fishing Has No Boundaries Fond du Lac Area Association of Commerce Fond du Lac Area Convention & Visitors Bureau Fond du Lac Area Foundation Fond du Lac County Economic Development Corporation Fond du Lac County Parks Department Fond du Lac Evening Optimist Fond du Lac Housing Authority Fond du Lac Junior Football League Fond du Lac Public Library Fond du Lac Visual Arts Fond du Lac YMCA Fox Valley Savings Bank Friends of the Fond du Lac Senior Center Living Well Fond du Lac Marian University Men s Hockey Team Moraine Park Technical College Culinary Arts Program New Beginnings Rienzi Cemetery and Chapel Mausoleum Salute the Troops Solutions Center Soroptimist Relay for Life Thelma Sadoff Center for the Arts United for Diversity Venture Crew 9702 The Volunteer Center of Fond du Lac County

8 New Businesses AHM, CPA Backstage Bar and Grill CIFCA Wisconsin Commonwealth Coffee and Deli Dusk2Dawn Photography Efficient Technology Services Essential Rock Church Foot of the Lake Candle Company Haven Salon Mancino s Pizza and Grinders MoJo Hair Studio Rejuvenate Salon Reflexions Salon and Spa Riverside Senior Apartments Salon Rebourne Stealing Second Sports Bar Sweet N Easy Events The Twisted Warrior The Voice and Acting Studio What Not Shoppe Bid Assessment City of Fond du Lac Special Events In Kind Revenues Member Organizations A Note from the Director s Desk 2013 was a year of significant progress in Downtown Fond du Lac including twenty new businesses, the construction of the new Riverside Apartments and Commonwealth Coffee and the opening of the new Thelma Sadoff Center for the Arts. The DFP assisted 23 new business startups through the various phases of opening a business, including: site selection, financial program assistance and marketing. We also worked with 34 existing downtown businesses in marketing/selling properties, information on financial incentives and dispute remediation. The current vacancy rate in downtown is 9.96% which is about average, but taking into consideration pending projects, the number goes down to 5.66% The Board of Directors has taken a hard look at what we as an organization can do to make the most impact regarding the utilization of downtown properties. It was determined that the most impactful way to leverage funds was to create a grant program that would be a true incentive to fund larger scale projects. From this, the Building Improvement Grant (BIG) has been established. Without the help of the DFP I wouldn't have the clientele I have today. Promoting my new business in the local newspapers, inviting me to be a guest on the Get Downtown! radio segment and bringing in a marketing consultant to meet with me and several other small business owners really shows a level of commitment to the community... specifically the downtown. Shawn Tamblin Owner, Foot of the Lake Candle Company Expenses Administration Special Events Operations Business Development Marketing BIG is a new grant program to assist in property renovation expenditures. The grant is designed to incentivize property owners to undertake interior and/or exterior property improvements, which will lead to increased property value. The minimum grant award is $2500 and there is no maximum. Grants will be awarded to projects based on the impact the project will have on the overall downtown district. There are numerous community and development initiatives currently in the works for Some are direct initiatives of the DFP; while others are what I believe is a reflection of the city s and developer s confidence in investing in our downtown. Streetscape Improvements Amy Hansen, Executive Director Downtown Fond du Lac Partnership, Inc. STATE OF THE ORGANIZATION

9 Mission Statement To establish a diverse, prosperous and healthy district that is the social, commercial and cultural heart of the community. Vision Statement Downtown Fond du Lac will be the local and regional designation that will serve as the cultural and economic hub of the city and surrounding areas. Our financially successful downtown will present a clean, safe and friendly environment that has broad appeal. Downtown Fond du Lac will have an atmosphere that is welcoming, comfortable and enjoyable through its attention to historic preservation, restoration and development. Downtown will include a healthy and unique mix of businesses, including retail, professional services, dining and entertainment. The downtown s streetscape will be modern and well cared for, while at the same time paying homage to its heritage. The public will have great awareness of all that downtown Fond du Lac has to offer, and the community will support efforts to maintain a high quality of life for residents, businesses and other stakeholders. 39 S. Marr Street, Suite 103, Fond du Lac, WI