CRUISE TOURISM IN CUBA KEY FACTORS FOR THE SUSTAINABLE DEVELOPMENT OF CRUISE TOURISM

Transcription

1 CRUISE TOURISM IN CUBA KEY FACTORS FOR THE SUSTAINABLE DEVELOPMENT OF CRUISE TOURISM Dr. José Luis Perelló Cabrera Marketing and Sustainable Tourism Workshop Pinar del Río, June 2017

2 CURRENT STATE: MAIN POLES OF TOURISM DEVELOPMENT

3 Development Plan ,000 new rooms (of which 30,000 have foreign investment) Tourism Priorities Improve the quality of the offer Create new and better products Standardize the use of new technologies Boost SCUBA diving and boating Boost cultural tourism Boost tourism for - Events and incentives, - Health, - Tours and circuits, - Nature. Boost real estate developments associated with golf courses. 224 new hotels 32 remodelings Recover, extend and contruct 23 docks and marinas Carry out 24 projects with golf courses, 11 with associated hotels, 12 with real eatate and related hotels, and 1 with the extension of course. 2 Real estate projects, one is associated with marine and the other is independent. Develop 47 projects of recreation, amusement and adventures Project

4 Protected Areas with International Recognition (Caption) (Management categories) (Natural reserve) (National Park) (Ecological reserve) (Fauna s refugee) (Featured national element) (Protected natural landscape) (Protected area with managed resources)

5 Insularity as a concept The physical space of an island is clearly constricted by the boundary with the sea. The islands are not only limited but also suffering from isolation because it is necessary to cross the ocean s barriers in order to reach the coasts. The combination of these two elements, which mainly defines the notion of insularity, are integrated into the culture.

6 What can be understood by sustainable process? At present, the term sustainable bacame a buzz word, which is used more to impress than to explain. Therefore, we are witnessing a perverse process where the generalization of the term has emptied its content and meaning. Tourism, as an activity and a business, is always sustainable and what is not sustainable is the destinations.

7 A large concentration of hotels, apartments and nearly half a million tourists on ten kilometers of coastline is much more sustainable than the same number of tourists in a dispersed way.

8 The least sustainable is the supposed adventure tourism in natural areas. hat a t s a e r ga n i d a r g De re ed. t c e f f a not yet

9 Unlike other types of tourism such as rural, cultural, nautical, nature-based, sun and sand, sustainable tourism is not a segment of the global tourism market but a specific set of principles and practices guiding all types of tourism. The guidelines for sustainable tourism development and sustainable management practices are applicable to all forms of tourism in every type of destinations, including mass tourism and the various tourism segments.

10 The problem with tourism is that everything is always linked to something else In short, the tourism system is a process where a set of mutually related activities transform input elements and turn them into results that interact with each other.

11 A process can be sustainable when it develops the ability to achieve sustained economic prosperity over time by protecting the natural systems of the planet and providing a high quality of life for people.

12 Responsible Changing the way Tourism that people travel.

13 Responsibility Individual Collective Business Institutional

14 Goals Poverty alleviation Conservation of biodiversity Protection of cultures

15 CRUISE TOURISM

16 The Caribbean has become the most important cruise destination in the world. According to the capacity data provided by Cruise Lines International (CLIA), the cruise industry had 60 million pax-days scattered throughout the Caribbean in 2016, accounting for 40 percent of the industy s global capacity.

17 The Caribbean region, which receives more than half of all cruise trips, generates about $ 2.2 billion in direct costs, 56,000 jobs, and $720 million in employee salaries.

18 Caribbean destinations with higher incomes by cruise tourism. Destinations Average Expenditure Passengers (thousands) St. Maarten 1, U.S. Virgin Islands 1, Jamaica 1, Cayman Islands 1, Aruba St. Kitts & Nevis La Habana (2016) : Average income per turist/ day = cuc. Average stay= 3,4 d.

19 Determinant Factors Determine acceptable change limit Application of load capacity Ensure compliance with port regulations and management of coastal areas. Maximum number of people who can visit a tourist place without damaging the physical, Visitors impact on economic or management socio-cultural environment at the same time.

20 CRUISE TOURISM Total contracted stops Havana: 269 with 27 vessels. About 347,391 pax total Santiago de Cuba: 117 stops Cienfuegos: 175 stops Casilda: 73 stops María La Gorda: 33 stops. (anchored) Pta. Francés, I.J.: 134 stops. (because of its machines) 20

21 Cruise tourism represents a viable option, which guarantees a growth in the number of visitors, compared to an offer of accommodation services that does not guarantee the demand for a stay, at least in the next two years.

22 Thank you very