Tourism Fernie Visitor Survey Summer 2014
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- Ethan Harper
- 5 years ago
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1 Q1 Location Survey Taken VIC Fernie Alpine Resort Downtown Trails/River/Pa rk Area Golf Course Event Other VIC Fernie Alpine Resort Downtown Trails/River/Park Area Golf Course Event Other 51.67% % % 37 5.% 6 7.5% 9 Q2 Have you been to Fernie before? Yes, winter only Yes, winter & summer Yes, summer only No, first time Yes, winter only Yes, winter & summer Yes, summer only No, first time % % % 39 1 / 2
2 Q3 Where are you from? 2 / 2
3 Elk Valley/South... Kootenays Interior Region, BC Coastal Region, BC Northern BC Southern AB (Crowsnest... Calgary & area, AB... Central & Northern AB... Saskatchewan Manitoba Ontario Quebec East Coast Canada/Marit... Northern Canada (YK,... Montana Idaho Washington State/Oregon... Other Western/Cent... Eastern/Souther n USA Mexico Other Central/Sout... UK & Eire: England/Wale... Continental/Mai nland Europe Middle East/Asia Africa Australia New Zealand Other Pacific/Isla... 3 / 2
4 Elk Valley/South Country Kootenays Interior Region, BC Coastal Region, BC Northern BC Southern AB (Crowsnest Pass, Medicine Hat, Lethbridge, etc) Calgary & area, AB (Canmore, Drumheller, etc) Central & Northern AB (Edmonton, Red Deer, Peace River, etc) Saskatchewan Manitoba Ontario Quebec East Coast Canada/Maritimes Northern Canada (YK, NWT, NT) Montana Idaho Washington State/Oregon/California Other Western/Central USA Eastern/Southern USA Mexico Other Central/South America/Carribean UK & Eire: England/Wales/Scotland/N.Ireland/Eire/Other UK Continental/Mainland Europe Middle East/Asia Africa Australia New Zealand Other Pacific/Island Nation 1.67% 2 5.% % % % 2 5.% % % % % 2 5.% 6 2.5% % 4 5.% 6 2.5% % % 2 Q4 Are you? Male Female Male Female 45.83% % 65 Q5 Your Age Category. 4 / 2
5 Under Under % % % % % % 2 Q6 Who are you traveling with on this trip? Choose as many as applicable. On my own With a friend With a group of friends With family With my spouse/signi... As part of a tour group As part of a school or yo... As part of a corporate group On my own With a friend With a group of friends 12.5% % % 2 5 / 2
6 With family With my spouse/significant other As part of a tour group As part of a school or youth group or sporting team As part of a corporate group 29.17% % % 3 Total Respondents: 12 Q7 How long are you staying in Fernie? Day Trip 1 night 2-3 nights 4-6 nights 7-13 nights 14+ nights I'm in Fernie most/all of... Day Trip 1 night 2-3 nights 4-6 nights 7-13 nights 14+ nights I'm in Fernie most/all of the summer season 28.33% % % % % % 2 2.5% 3 Q8 OVERNIGHT VISITORS ONLY: What is your daily spend/budget per person (adults & children aged 1 & up)? Answered: 81 Skipped: 39 6 / 2
7 Under $5 $5-$1 $1-$2 $2-$3 $3-$5 $5-$75 $75 & over Under $5 $5-$1 $1-$2 $2-$3 $3-$5 $5-$75 $75 & over 11.11% % % % % % 1 Total 81 Q9 How did you book your accommodation/package? Answered: 96 Skipped: 24 Don't know (accommodati... Online By Phone By In Person/Walk In (asked fo... Don't know (accommodation booked by another person) or not staying overnight Online By Phone By In Person/Walk In (asked for room day of/on-site) 26.4% % % % % 2 Total 96 Q1 Where are you staying overnight? Answered: 73 Skipped: 47 7 / 2
8 On-Mountain Lodging Please select: 8 / 2
9 Alpine Bear Paw Suites Cedar Ridge Chalets Cornerstone Griz Inn Lizard Creek & Condominiums Slopeside (formerly Wolf's Den) Snow Creek & Cabins Stone Creek Chalets Thunder Ridge Chalets Timberline Condos Resort RV Park/Parking Lot Snowed Inn Rental House Own House or Condo In Friend's house or condo In-Town Lodging 9 / 2
10 Please select: 1 / 2
11 91 Fernie Barbara Lynn's Country Inn Best Western PLUS Fernie Mountain Beaver B&B 11 / 2
12 Blackstone East Kootenay Motel Old Nurse's Residence Park Place Powder Mountain Red Tree Raging Elk Hostel Silver Rock Condos Snow Valley Motel (not RV Park) Snow Valley RV Park Super 8 Tightlines Travelodge Three Sisters Twisted Timbers B&B Rental House Own House or Condo In Friend's house or condo Fernie Area Lodging Please select: 12 / 2
13 Birch Meadows Elk View Fernie Stanford Resort Island Lake Pinnacle Ridge Chalets Mount Fernie Provincial Park Campground Rental House Own House or Condo In Friend's house or condo Camping outside of Fernie On-Mountain Lodging Alpine Bear Paw Suites Cedar Ridge Chalets Cornerstone Griz Inn Lizard Creek & Condominiums Slopeside (formerly Wolf's Den) Snow Creek & Cabins Stone Creek Chalets Thunder Ridge Chalets Timberline Condos Resort RV Park/Parking Lot Snowed Inn Rental House Own House or Condo In Friend's house or condo Please select: 25.% % 1 25.% 2 25.% % 1 In-Town Lodging 91 Fernie Barbara Lynn's Country Inn Best Western PLUS Fernie Mountain Beaver B&B Blackstone East Kootenay Motel Old Nurse's Residence Park Place Powder Mountain Red Tree Raging Elk Hostel Silver Rock Condos Snow Valley Motel (not RV Park) Snow Valley RV Park Super 8 Tightlines Travelodge Three Sisters Please select: 25.71% % % % % % % % 1 Fernie Area Lodging Birch Meadows Elk View Fernie Stanford Resort Island Lake Pinnacle Ridge Chalets Mount Fernie Provincial Park Campground Rental House Own House or Condo In Friend's house or condo Camping outside of Fernie Total Please select: 23.33% % % % 2 3 Q11 What was your PRIMARY reason for coming to Fernie? 13 / 2
14 Passing through &... Been here before and l... Word-of-Mouth / Heard grea... Mountains, scenery &... Downtown/Histor y Atmosphere/peop le Lots of Things to Do Biking Fishing Rafting Hiking Golf Horseback Riding MAST Program An Event/Festiv... Here for Business/Cor... Special Deal/Package... Visiting Family/Friends Own 2nd Property Here Attend a Wedding Passing through & stopped Been here before and love it Word-of-Mouth / Heard great things about Fernie Mountains, scenery & wildlife Downtown/History Atmosphere/people Lots of Things to Do Biking Fishing Rafting Hiking 22.5% % % % % % % 4 14 / 2
15 Golf Horseback Riding MAST Program An Event/Festival (please specify below) Here for Business/Corporate/Work-related Special Deal/Package (please specify below) Visiting Family/Friends Own 2nd Property Here Attend a Wedding 2.5% % 8 2.5% % 7 Q12 While in Fernie will you/did you do any of the following... Check all that apply. Shop - sporting... Shop - gifts/clothing Shop - local crafts/art/m... Shop/sample - local produc... Shop - groceries Shop - kids Shop - gear service or... Eat at local restaurants/... Go to pubs/bars... Rent outdoor gear (bikes,... Biking - Dirt Jump Park or... Biking - Mountain or... Biking - Fernie Alpin... Hiking - Community... Hiking - Fernie Alpin... Hiking - Island Lake... Hiking - Guided Hiking - Other Mountain Trails Aerial... Dirt biking... Disc-golf 15 / 2
16 Fernie Aquat... Fly Fishing Golfing Horseback... Kayaking/Can... Parks/Tennis... Scenic... Splash park... Tennis at... Whitewater... Visit - Spa or Beauty Salon Visit/tour - Fernie Brewi... Visit - Arts & culture... Participate in an arts &... Participate in a skills cam... Attend/Particip ate in a... Shop - sporting goods/gear Shop - gifts/clothing Shop - local crafts/art/mountain market Shop/sample - local produce (cheese, beer, fudge, honey, chocolate etc) Shop - groceries Shop - kids Shop - gear service or repair Eat at local restaurants/cafes Go to pubs/bars (nightlife) Rent outdoor gear (bikes, kayaks etc) Biking - Dirt Jump Park or Pump Track Biking - Mountain or Community Trails Biking - Fernie Alpine Resort (lift accessed/bike park) Hiking - Community Trails around town Hiking - Fernie Alpine Resort (lift accessed, self-guided) Hiking - Island Lake (self-guided) Hiking - Guided 13.33% % % 27 5.% % 27 5.% % % % % 7 2.5% % % % % % / 2
17 Hiking - Other Mountain Trails Aerial Park/Zipline at Fernie Alpine Resort Dirt biking or quadding Disc-golf Fernie Aquatic Centre or a fitness centre Fly Fishing Golfing Horseback Riding Kayaking/Canoeing Parks/Tennis/Bocce/Baseball Scenic Chairlift Ride at Fernie Alpine Resort Splash park or children's playground Tennis at Fernie Alpine Resort Whitewater Rafting Visit - Spa or Beauty Salon 15.83% % % 1 2.5% % % % % % % 7 5.% 6 Visit/tour - Fernie Brewing Company Tour Visit - Arts & culture facility (Arts Station, Library, Museum, Movie Theatre etc) Participate in an arts & culture event/workshop (printmaking, storytime, pottery class etc) Participate in a skills camp or summer camp Attend/Participate in a specific Event/Festival (please specify in 'other' box) 17.5% % 4 Total Respondents: 12 Q13 Have you visited Downtown Fernie? Yes No Plan to while here Yes No Plan to while here 7.83% % 23 Q14 Has your visit met your expectations so far? 17 / 2
18 Yes No Somewhat Yes No Somewhat 99.17% 119 Q15 Would you recommend Fernie to others? Yes No Maybe Yes No Maybe 94.17% % 7 Q16 Will you return to Fernie? Yes Maybe/Not sure No 18 / 2
19 Yes Maybe/Not sure No 78.33% % 2 Q17 Do you use any of the following? Choose all that apply. Answered: 97 Skipped: 23 Facebook Twitter Google+ Instagram Pinkbike Trip Advisor/Urba... Online Forums/Blogs Youtube/Vimeo LinkedIn/Profes sional... Facebook Twitter Google+ Instagram Pinkbike Trip Advisor/Urbanspoon/Yelp Online Forums/Blogs Youtube/Vimeo LinkedIn/Professional Network/Pinterest 91.75% % % % % % % % % 12 Total Respondents: 97 Q18 Any comments, suggestions, highlights, must do's, or businesses you would like to recommend? Answered: 41 Skipped: 79 Q19 If you would like to receive our newsletter on Fernie Deals, Events & What's Happening, please enter your address below. Answered: 6 Skipped: 114 Q2 If you would like to be entered to win a gift package valued at $1 please enter 19 / 2
20 your address below. The winner will be drawn on October 1th and a mailing address will be required from the winner. addresses entered here will NOT be added to our mailing list. Answered: 3 Skipped: 9 2 / 2
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