2015/16 Mammoth Lakes Visitor Volume

Size: px
Start display at page:

Download "2015/16 Mammoth Lakes Visitor Volume"

Transcription

1 BOARD PRESENTATION

2 2015/16 Mammoth Lakes Visitor Volume TOT receipts based on monthly amounts reported to Mammoth Lakes Tourism by area lodging venues SMARInsights' Visitor Profile research, 2016 Metric Amount or Calculation Transient Occupancy Tax (TOT) receipts $15,733,340 Average per-trip tax receipt $6.77 Mammoth Lakes person trips 2,323,979 Average # of trips per visitor 1.44 Unique visitors 1,613,875 Average length of stay in Mammoth Lakes 3.2 Derived from VCA/Dean Runyon data on 2015 trips to High Sierra Region TOT receipts Avg per-trip tax receipts Mammoth Lakes trips Avg # of trips per visitor SMARInsights' Visitor Profile research, 2016 Person trips X Average length of stay in Mammoth Lakes Total visitor days 7,436,734 Person trips = one person taking one trip to Mammoth Lakes = a visitor Unique visitors = number of different people that visited and accounts for repeat trips Visitor days = number of visitors times average trip length

3 2015/16 Seasonal Visitor Volume 2015 Mammoth Lakes Visitor Volume by Season Winter Spring Summer Fall TOTAL SMARInsights' Visitor Profile research, 2016 Share of trips 37% 21% 29% 13% 100% Share of trips per season X total Mammoth Lakes trips Mammoth Lakes person trips 859, , , ,117 2,323,979 SMARInsights' Visitor Profile research, 2016 Average length of stay in Mammoth Lakes Mammoth Lakes trips X Total visitor days Total visitor days 2,751,592 1,464,107 2,291, ,775 7,473,971 Total Unique visitors X Share of trips Unique visitors 597, , , ,804 1,613,875

4 Origin Markets of Mammoth Lakes Visitors Among a random sample of general population travelers from California and Nevada, the bulk of Mammoth Lakes visits come from the Los Angeles DMA Share of visits % 8% 13% 6% 2% 3% 18% Market penetration remains at 25% of the LA market across the two visitor profile measures % 10% 10% 5% 4% 4% 7% Los Angeles San Diego San Francisco Sacramento Santa Barbara Fresno Other We did not set quotas by DMA, so individual market penetration estimates may be unstable with small sample sizes. Share of visits is calculated by applying penetration rates to household populations. 4

5 Multiple Visits to Mammoth Lakes Roughly two-thirds of winter visitors went just once to Mammoth Lakes in a two-year period, and this is consistent across measures. Summer and shoulder visits increased in frequency between 2014 and Visit volume also grew among multi visitors. Number of Mammoth Lakes Visits 2 visits 28% Visit Frequency by Season 2% 1% 0% 3% 0% 3% 5% 3% 9% 6% 4% 4% 18% 12% 23% 19% 25% 26% 28% 32% 1 visit 48% 3-4 visits 12% 5+ visits 12% 5+ visits 3-4 visits 2 visits 1 visit 65% 81% 72% 30% 47% 64% 63% 74% 31% 37% Winter Summer Shoulder Multi Winter Summer Shoulder Multi

6 Single Visits to Mammoth Lakes When comparing one-time Mammoth Lakes visitors to multi visitors versus the competitive set, it is important to keep in mind that the geographies where surveys were conducted (California and Nevada) impact responses. Travelers take more frequent visits to places that are closer. Had the study been done nationally, the numbers would be different. Of visitors, # visits in 2-year period 1 visit 2 visits 3-4 visits 5+ visits Park City, UT 67% 17% 10% 6% Vail, CO 61% 23% 11% 5% Aspen, CO 59% 25% 9% 7% Yosemite, CA 57% 25% 12% 6% South Lake Tahoe 52% 25% 12% 11% North Lake Tahoe 52% 25% 16% 8% Mammoth Lakes, CA 48% 28% 12% 12% Bear Mountain, CA 42% 30% 18% 10% There was interest in an explanatory variable for why visitors who came to Mammoth Lakes only once didn t come more often. Travelers seldom choose not to come to a destination; rather they choose to go elsewhere. However, when we look at demographics between onetime and multi visitors, one-time visitors tend to be older (more 55+ than repeat visitors, and fewer are under 34); they are more likely to be female and to not have kids at home. This is outside the target demographic and these may be people new to the area or who are exploring the active outdoor scene. # visit in 2 years More than once Once Age % 34% Age % 33% Female 48% 60% Have kids at home 56% 40% 6

7 Seasonal Trip Details Winter visitors spend more and have large travel parties Shoulder-season visits (fall and spring) spend less and have shorter stays Summer visits tend to be the longest Half of Mammoth Lakes travel parties include children Spring visits are the most likely to include children Mammoth Lakes Trips Spring Summer Fall Winter Total Travel party % w/kids under 18 yrs. 63% 59% 45% 51% 55% Length of stay Trip Spend $ 1,130 $ 1,096 $ 1,056 $ 1,549 $ 1,266 7

8 Transportation Of those traveling by air, Los Angeles is the most commonly mentioned connecting airport. Transportation to Mammoth Lakes 84% 82% % 13% 8% 10% 3% 3% 5% 4% 1% 1% Personal vehicle Rental vehicle RV/camper Motorcycle Air Other 8

9 Lodging by Season Year Hotel / motel Cabin / chalet / house rental Condo rental Bed & breakfast RV park / campground Stayed with friends / family Winter % 31% 25% 6% 7% 6% Spring % 20% 15% 11% 22% 14% Summer % 19% 13% 8% 24% 15% Fall % 25% 23% 9% 11% 18% 9

10 Net Promoter Score (NPS) NPS of Mammoth Lakes Visitors NPS 2014 Baseline Visitors Visitors Detractors Passives Promoters For reference, this shows the NPS of other domestic destinations, including New York City, San Antonio, and Myrtle Beach, among others. High Average Low

11 Demographics Generally, visitors are: More educated More likely to be married More affluent than potential visitors More likely to have children in their households Visitors Potential Visitors Age (mean) Marital status Education Income Gender Married 64% 58% Divorced/Separated 12% 10% Widowed 1% 2% Single/Never married 23% 30% High school or less 6% 11% Some college/technical school 24% 37% College graduate 46% 37% Post-graduate degree 24% 16% Less than $35,000 9% 19% $35,000 but less than $50,000 12% 16% $50,000 but less than $75,000 20% 22% $75,000 but less than $100,000 22% 18% $100,000 but less than $150,000 22% 15% $150,000 but less than $200,000 8% 6% $200,000 or more 7% 4% Male 46% 36% Female 54% 64% Kids in HH 49% 43% 11

12 Why People Don t Visit Mammoth Reason All Travelers Unfamiliar/don t know enough about it 46% Too far/not easy to get to 13% Prefer other places 12% Doesn t interest me/not my kind of activities 10% Been there/want to go somewhere new 4% Expensive 2% No time for travel 2% Miscellaneous/other 11% Of travelers in the Los Angeles DMA, only 8% are unlikely to visit Mammoth Lakes. 12

13 Familiarity with Competitive Set Top 2 Box Familiarity with Destinations - Visitors LA % 88% 88% 79% 81% 79% 80% 76% 80% 72% 66% 70% 68% 61% 62% 45% 46% 46% 43% 40% 41% 38% 35% 35% Mammoth Lakes Yosemite S. Lake Tahoe Bear Mountain N. Lake Tahoe Aspen Park City Vail Top 2 Box Familiarity with Destinations - Potential Visitors 40% 36% 47% 62% 62% 60% 60% 60% 52% 49% 42% 42% 42% 40% 54% 30% 27% 28% 22% 21% 23% 22% 19% 17% Mammoth Lakes Yosemite S. Lake Tahoe N. Lake Tahoe Bear Mountain Aspen Park City Vail LA

14 What Motivates Visitation to Competitors? Other destinations are viewed as more scenic than Mammoth and providing more sightseeing, shopping and entertainment options. As should be expected, gambling is a fairly strong motivator for Tahoe. Mammoth Lakes leads the other destinations for skiing, fishing, and snowboarding. Activity Mammoth Lakes All other destinations Tahoe Viewing and enjoying natural scenery such as mountains, lakes 23% 32% 34% Hiking 17% 14% 12% Skiing 16% 9% 6% Scenic drives 15% 18% 20% Fishing 14% 4% 3% Sightseeing 14% 22% 19% Nature walks 13% 17% 15% Visiting a national park, forest, or monument 10% 10% 3% Snowboarding 9% 6% 4% Visiting small towns and rural areas 7% 9% 10% Shopping 6% 8% 8% Enjoying the fall colors 6% 9% 9% Wildlife watching 5% 7% 5% Experiencing the unique culture of the area 5% 7% 6% Fine dining or eating at a unique local restaurant 4% 6% 5% Entertainment and nightlife 3% 6% 11% Gambling/casino 1% 8% 19% 14

15 Attracting Non-Visitors Winter motivators are skiing and snowboarding, with the scenery of the area being key. In summer, scenery is important but there are some interesting activities: fishing, festivals and golf. Developing opportunities around these activities could increase visitation significantly. In the shoulder seasons there is obviously a mix of activities depending on weather. Visiting the national park is more of a motivator here, along with participating in sporting events. Otherwise skiing and fishing are big draws, and these show up in the other seasons as key motivators as well. % Top Motivators - Winter Motivated Skiing 73% Snowboarding 63% Viewing and enjoying natural scenery such as mountains, lakes, etc. 45% Top Motivators - Summer Fishing 54% Viewing and enjoying natural scenery such as mountains, lakes, etc. 51% Hiking 46% Scenic drives 35% Festivals (music, food, arts, etc.) 33% Golf 32% Top Motivators - Shoulder Season Viewing and enjoying natural scenery such as mountains, lakes, etc. 55% Fishing 49% Skiing 48% Snowboarding 48% Attending or participating in sporting events or competition 43% Hiking 37% Enjoying the fall colors 34% Scenic drives 34% Visiting a national park, forest, or monument 34% Cross country skiing 33% 15

Visitor Profile Research May 2016

Visitor Profile Research May 2016 Visitor Profile Research May 2016 Background & Methodology Goal: explore visitors motivations in an effort to hone marketing messages intended to drive visitation and visitor engagement with the destination

More information

2011 Visitor Profile Survey

2011 Visitor Profile Survey 2011 Visitor Profile Survey Prepared for RSCVA February 23, 2012 Executive Summary for RSCVA Board of Directors 436 14th Street, Suite 820 Oakland, CA 94612 (510) 844-0680 Research goals 2 Survey a representative

More information

Oregon 2009 Visitor Report June, 2010

Oregon 2009 Visitor Report June, 2010 Oregon 2009 Visitor Report June, 200 Table of Contents Introduction...... 3 Methodology.. 4 U.S. Travel Market Size & Structure.. 5 Oregon s Travel Market Size & Structure...... Overnight Trip Detail............

More information

2012 In-Market Research Report. Kootenay Rockies

2012 In-Market Research Report. Kootenay Rockies 2012 In-Market Research Report Kootenay Rockies Executive Summary This report summarizes key highlights for the Kootenay Rockies (KR) region taken from the British Columbia In-Market study conducted in

More information

Oregon 2011 Visitor Final Report

Oregon 2011 Visitor Final Report Oregon 0 Visitor Final Report Table of Contents Introduction...... 3 Methodology.. U.S. Travel Market Size & Structure..... 5 Oregon Travel Market Size & Structure... Overnight Trip Detail............

More information

Indiana Office of Tourism Development. Product Development Research

Indiana Office of Tourism Development. Product Development Research Indiana Office of Tourism Development Product Development Research October 2006 TABLE OF CONTENTS TABLE OF CONTENTS...1 BACKGROUND & OBJECTIVES... 2 METHODOLOGY... 3 TRIP MOTIVATORS & TYPES... 4 TRAVEL

More information

2014 Visitor Profile. April 2015

2014 Visitor Profile. April 2015 2014 Visitor Profile April 2015 Background & Methodology The 2014 Visitor Profile research focused on overnight visitors to North Dakota. The goals of the research were to: Track information on visitors

More information

2006 RENO-SPARKS VISITOR PROFILE STUDY

2006 RENO-SPARKS VISITOR PROFILE STUDY 2006 RENO-SPARKS VISITOR PROFILE STUDY PREPARED FOR RENO-SPARKS CONVENTION & VISITOR AUTHORITY Study Conducted and Reported by 475 Hill Street, Suite 2 Reno, Nevada 89501 (775) 323-7677 www.infosearchintl.com

More information

Oregon 2013 Visitor Report

Oregon 2013 Visitor Report Oregon 0 Visitor Report Table of Contents Introduction...... Methodology.. 4 U.S. Travel Market Size & Structure..... 5 Oregon Travel Market Size & Structure... 9 Overnight Trip Detail............ 7 Overnight

More information

Oregon 2013 Regional Visitor Report The Southern Region

Oregon 2013 Regional Visitor Report The Southern Region Oregon 01 Regional Visitor Report The Southern Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly

More information

2009 North Carolina Visitor Profile

2009 North Carolina Visitor Profile 2009 Visitor Profile A publication of the Division of Tourism, Film & Sports Development August 2010 Division of Tourism, Film and Sports Development 2009 Visitor Profile 2009 Visitor Profile The Division

More information

Oregon 2011 Regional Visitor Report The Central Region

Oregon 2011 Regional Visitor Report The Central Region Oregon 2011 Regional Visitor Report The Central Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly

More information

Oregon 2011 Regional Visitor Report The Eastern Region

Oregon 2011 Regional Visitor Report The Eastern Region Oregon 2011 Regional Visitor Report The Eastern Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly

More information

Minnesota 2014 Visitor Report June 2015

Minnesota 2014 Visitor Report June 2015 Minnesota 04 Visitor Report June 0 Table of Contents Introduction Methodology 4 U.S. Travel Market Trends Size and Structure of Minnesota s Travel Market 9 Overnight Trip Detail 6 Overnight Trip Characteristics

More information

West Virginia 2013 Visitor Report

West Virginia 2013 Visitor Report West Virginia 013 Visitor Report Table of Contents Introduction...... 3 Research Objectives 4 Research Method. 5 Travel Market Size & Structure.... Overnight Expenditures.. 11 Overnight Trip Characteristics...

More information

2009 North Carolina Regional Travel Summary

2009 North Carolina Regional Travel Summary 2009 North Carolina Regional Travel Summary A publication of the North Carolina Division of Tourism, Film & Sports Development July 2010 July 2010 Division of Tourism, Film and Sports Development 2009

More information

Who Visits Louisiana. A Presentation For the Louisiana Travel Promotion Association March 15, 2007

Who Visits Louisiana. A Presentation For the Louisiana Travel Promotion Association March 15, 2007 Who Visits Louisiana A Presentation For the Louisiana Travel Promotion Association March 15, 2007 Louisiana Market Share of U.S.Resident Visitors 2.4% 2.4% 2.3% 2.3% 2.2% 2.2% 2.1% 2.1% 2.0% 2.0% 2.4%

More information

Tampa Bay 2014 Visitor Report

Tampa Bay 2014 Visitor Report Tampa Bay 2014 Visitor Report Table of Contents Introduction...... Research Objectives 4 Methodology. 5 Size & Structure of the U.S. Travel Market.. 6 Size & Structure of Tampa Bay s Domestic Travel Market..

More information

ECONOMIC PROFILE. Tourism

ECONOMIC PROFILE. Tourism ECONOMIC PROFILE Tourism Park City & Summit County Utah Prepared by Park City Chamber of Commerce Convention & Visitors Bureau P.O. Box 1630 ~ Park City, UT 84060-1630 800.453.1360 ~ 435.649.6100 ~ fax

More information

Cedar Rapids Area Convention and Visitors Bureau Visitor Study

Cedar Rapids Area Convention and Visitors Bureau Visitor Study Cedar Rapids Area Convention and Visitors Bureau Visitor Study 2003-2004 University of Northern Iowa Sustainable Tourism & The Environment Program www.uni.edu/step Project Directors: Sam Lankford, Ph.D.

More information

Florida State Park Visitors Park Visiting Party Size

Florida State Park Visitors Park Visiting Party Size Party size is roughly the same across all regions. State Park Visitors Park Visiting Party Size Total Central Northeast Northwest Southeast Southwest (n=3972) (n=798) (n=792) (n=782) (n=796) (n=804) Avg.

More information

Oregon 2015 Visitor Report

Oregon 2015 Visitor Report Oregon 05 Visitor Report Table of Contents Introduction...... Methodology.. 4 Key Findings. 5 Size & Structure of the U.S. Travel Market.. 9 Size & Structure of Oregon s Travel Market Overnight Trip Detail............

More information

West Virginia 2011 Overnight Visitor Final Report

West Virginia 2011 Overnight Visitor Final Report West Virginia 011 Overnight Visitor Final Report June, 01 Table of Contents Introduction...... Methodology.. Travel Market Size & Structure... 5 Overnight Expenditures.. 11 Overnight Trip Characteristics...

More information

2014 NOVEMBER ECONOMIC IMPACTS AND VISITOR PROFILE. Prepared By:

2014 NOVEMBER ECONOMIC IMPACTS AND VISITOR PROFILE. Prepared By: 2014 NOVEMBER ECONOMIC IMPACTS AND VISITOR PROFILE Prepared By: Sisters Folk Festival Economic Impacts and Visitor Profile September 5-7, 2014 November 2014 Prepared for Sisters Folk Festival, Inc. Sisters,

More information

2013 IRVING HOTEL GUEST SURVEY Final Project Report

2013 IRVING HOTEL GUEST SURVEY Final Project Report 2013 IRVING HOTEL GUEST SURVEY Final Project Report Research prepared for the Irving Convention & Visitors Bureau by Destination Analysts, Inc. Table of Contents SECTION 1 Introduction 2 SECTION 2 Executive

More information

CHARACTERISTICS OF TRAVELERS FROM SCANDINAVIA TO CALIFORNIA

CHARACTERISTICS OF TRAVELERS FROM SCANDINAVIA TO CALIFORNIA CHARACTERISTICS OF TRAVELERS FROM SCANDINAVIA TO CALIFORNIA - 2008 The n region was defined as the combined countries of Denmark, Finland, Norway and Sweden. was one of California s large overseas markets

More information

West Virginia 2009 Visitor Report December, 2010

West Virginia 2009 Visitor Report December, 2010 West Virginia 009 Visitor Report December, 010 Table of Contents Introduction...... Methodology.. 4 Travel Market Size & Structure... 6 Overnight Expenditures.. 1 Overnight Trip Characteristics... 16 Demographic

More information

2011 North Carolina Visitor Profile

2011 North Carolina Visitor Profile 2011 North Carolina Visitor Profile A publication of the North Carolina Division of Tourism, Film & Sports Development May 2012 North Carolina Division of Tourism, Film and Sports Development 2011 North

More information

CHARACTERISTICS OF TRAVELERS FROM NEW ZEALAND TO CALIFORNIA

CHARACTERISTICS OF TRAVELERS FROM NEW ZEALAND TO CALIFORNIA CHARACTERISTICS OF TRAVELERS FROM NEW ZEALAND TO CALIFORNIA - 2010 New was one of California s large overseas markets with approximately 108,000 visitors to California in 2010. Collectively visitors spent

More information

2007 RENO-TAHOE VISITOR PROFILE STUDY

2007 RENO-TAHOE VISITOR PROFILE STUDY 2007 RENO-TAHOE VISITOR PROFILE STUDY PREPARED FOR RENO-SPARKS CONVENTION & VISITORS AUTHORITY Study Conducted and Reported by 475 Hill Street, Suite 2 Reno, Nevada 89501 (775) 323-7677 www.infosearchintl.com

More information

Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Canadian Visitors

Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Canadian Visitors Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Prepared by May 2016 1 1 Table of Contents Research Objectives and Methodology 4 Canadian Overnight Visitors: Traveler

More information

Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Regional Insights: Greater Portland & Casco Bay

Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Regional Insights: Greater Portland & Casco Bay Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Regional Insights: Prepared by April 2016 1 1 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information

Massachusetts Domestic Visitor Profile: Calendar Year 2003

Massachusetts Domestic Visitor Profile: Calendar Year 2003 Domestic Visitor Profile: Calendar Year 2003 Prepared by: Heather M. Magaw Research Director April 28, 2004 CONTENTS PAGE Person Trip Volume 2 U.S. Market Share 2 Origin by Census Region 2 Origin by State

More information

The Economic Impact of Expenditures By Travelers On Minnesota s Northeast Region and The Profile of Travelers. June 2005 May 2006

The Economic Impact of Expenditures By Travelers On Minnesota s Northeast Region and The Profile of Travelers. June 2005 May 2006 The Economic Impact of Expenditures By Travelers On Minnesota s Northeast Region and The Profile of Travelers Prepared for: Explore Minnesota Tourism State of Minnesota and Minnesota Arrowhead Association

More information

CHARACTERISTICS OF TRAVELERS FROM MEXICO (Air) TO CALIFORNIA

CHARACTERISTICS OF TRAVELERS FROM MEXICO (Air) TO CALIFORNIA CHARACTERISTICS OF TRAVELERS FROM MEXICO (Air) TO CALIFORNIA - 2013 Air travelers from Mexico represent one of the largest international markets for California with approximately 515,000 visitors to the

More information

Oregon 2015 Regional Visitor Report The Mt. Hood-Columbia River Gorge Region

Oregon 2015 Regional Visitor Report The Mt. Hood-Columbia River Gorge Region Oregon 015 Regional Visitor Report The Mt. Hood-Columbia River Gorge Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor

More information

Item 4. Scottsdale 2016 Visitor Research

Item 4. Scottsdale 2016 Visitor Research Scottsdale 206 Visitor Research Introduction.. Research Objectives.... Methodology... 5 Key Findings 7 Size & Structure of the U.S. Travel Market.... Size & Structure of Scottsdale s Domestic Travel Market..

More information

TRAVEL HABITS OF THE BAY AREA MILLENNIAL

TRAVEL HABITS OF THE BAY AREA MILLENNIAL TRAVEL HABITS OF THE BAY AREA MILLENNIAL It s no surprise San Francisco International Airport is one of the busiest airports in the world since the Bay Area is home to some of the most prolific travelers

More information

united states of america

united states of america Split Apple Rock, Nelson Tasman newzealand.com united states of america Market information about our Visitors and our Active Considerers PAST VISITORS HISTORIC VIEW TOTAL ARRIVALS YE SEPTEMBER 2017 CHINA

More information

Oregon 2015 Regional Visitor Report The Coast Region

Oregon 2015 Regional Visitor Report The Coast Region Oregon 05 Regional Visitor Report The Coast Region Introduction Longwoods International began tracking American travelers in 985, and has conducted large-scale syndicated visitor research quarterly since

More information

Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report Regional Insights: Greater Portland & Casco Bay

Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report Regional Insights: Greater Portland & Casco Bay Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report Regional Insights: Prepared by May 2015 1 1 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information

Bend Area Visitor Survey Summer 2016 Final Results

Bend Area Visitor Survey Summer 2016 Final Results Bend Area Visitor Survey Summer 2016 Final Results October 2016 Prepared for: Visit Bend Prepared by: RRC Associates, Inc. 4770 Baseline Road, Suite 360 Boulder, CO 80303 303/449-6558 www.rrcassociates.com

More information

Oregon 2017 Regional Visitor Report Portland Region

Oregon 2017 Regional Visitor Report Portland Region Oregon 07 Regional Visitor Report Portland Region Longwoods International began tracking American travelers in 985, and has conducted large-scale syndicated visitor research quarterly since 990. In 007,

More information

CANADIAN TRAVEL MARKET. Culture & Entertainment Activities While on Trips of One or More Nights. Overview Report.

CANADIAN TRAVEL MARKET. Culture & Entertainment Activities While on Trips of One or More Nights. Overview Report. CANADIAN TRAVEL MARKET Culture & Entertainment Activities While on Trips of One or More Nights Overview Report February 29, 2008 Prepared by Lang Research Inc. on behalf of: Ontario Ministry of Tourism,

More information

CHARACTERISTICS OF TRAVELERS FROM THAILAND TO CALIFORNIA

CHARACTERISTICS OF TRAVELERS FROM THAILAND TO CALIFORNIA CHARACTERISTICS OF TRAVELERS FROM THAILAND TO CALIFORNIA - 2007 was one of California s overseas markets with approximately 34,000 visitors to California in 2007. Collectively visitors spent approximately

More information

AVSP 7 Summer Section 7: Visitor Profile - Demographics and Spending

AVSP 7 Summer Section 7: Visitor Profile - Demographics and Spending AVSP 7 Summer 2016 Section 7: Visitor Profile - Demographics and Spending Demographics Origin Visitors were asked what state, country, or province they were visiting from. The chart below shows results

More information

Oregon 2015 Regional Visitor Report The Central Region

Oregon 2015 Regional Visitor Report The Central Region Oregon 015 Regional Visitor Report The Central Region Introduction Longwoods International began tracking American travelers in 1985, and has conducted large-scale syndicated visitor research quarterly

More information

CHARACTERISTICS OF TRAVELERS FROM CHINA TO CALIFORNIA

CHARACTERISTICS OF TRAVELERS FROM CHINA TO CALIFORNIA CHARACTERISTICS OF TRAVELERS FROM CHINA TO CALIFORNIA - 2015 In 2015 visitation to California rose to a record high of approximately 1,162,000, making California s largest overseas market.* Collectively,

More information

Tourism Kelowna Visitor Intercept Survey Findings FINAL DRAFT REPORT

Tourism Kelowna Visitor Intercept Survey Findings FINAL DRAFT REPORT Tourism Kelowna Visitor Intercept Survey Findings FINAL DRAFT REPORT January 17, 2017 1 Table of Contents Executive Summary... 3 Methodology.. 7 Visitor Intercept Survey Findings.. 9 Visitor Profile. 9

More information

CHARACTERISTICS OF TRAVELERS FROM AUSTRALIA TO CALIFORNIA 2015

CHARACTERISTICS OF TRAVELERS FROM AUSTRALIA TO CALIFORNIA 2015 CHARACTERISTICS OF TRAVELERS FROM AUSTRALIA TO CALIFORNIA 2015 In 2015, was California s third largest overseas market to California with approximately 610,000 visitors to California. It was surpassed

More information

CHARACTERISTICS OF TRAVELERS FROM SOUTH AMERICA TO CALIFORNIA 2014

CHARACTERISTICS OF TRAVELERS FROM SOUTH AMERICA TO CALIFORNIA 2014 CHARACTERISTICS OF TRAVELERS FROM SOUTH AMERICA TO CALIFORNIA 2014 South was one of California s large overseas markets with approximately 467,000 visitors to California in 2014. Collectively visitors

More information

Colorado Springs, CO Visitor Report

Colorado Springs, CO Visitor Report Colorado Springs, CO 05 Visitor Report Table of Contents Introduction.. 3 Research Objectives.... 4 Methodology... 5 Key Findings 6 Size & Structure of the U.S. Travel Market.... Size & Structure of Colorado

More information

2015 IRVING HOTEL GUEST SURVEY Final Project Report

2015 IRVING HOTEL GUEST SURVEY Final Project Report 2015 IRVING HOTEL GUEST SURVEY Final Project Report Research prepared for the Irving Convention & Visitors Bureau by Destination Analysts, Inc. Table of Contents S E C T I O N 1 Introduction 2 S E C T

More information

Poverty and Housing. UC Center Sacramento. October 24, Walter Schwarm Director, California State Data Center California Department of Finance

Poverty and Housing. UC Center Sacramento. October 24, Walter Schwarm Director, California State Data Center California Department of Finance Poverty and Housing UC Center Sacramento October 24, 218 Walter Schwarm Director, California State Data Center California Department of Finance Official Poverty Rate for California and the United States:

More information

CHARACTERISTICS OF TRAVELERS FROM SOUTH AMERICA TO CALIFORNIA 2015

CHARACTERISTICS OF TRAVELERS FROM SOUTH AMERICA TO CALIFORNIA 2015 CHARACTERISTICS OF TRAVELERS FROM SOUTH AMERICA TO CALIFORNIA 2015 The South n region is a large and growing overseas market with approximately 492,000 combined visitors to California in 2015. Collectively

More information

McMinnville Visitor Survey Summer/Fall 2016 Final Results

McMinnville Visitor Survey Summer/Fall 2016 Final Results McMinnville Visitor Survey Summer/Fall 2016 Final Results November 2016 Prepared for: Visit McMinnville Prepared by: RRC Associates, Inc. 4770 Baseline Road, Suite 360 Boulder, CO 80303 303/449-6558 www.rrcassociates.com

More information

Domestic VFR travel to NSW

Domestic VFR travel to NSW Domestic VFR travel to NSW Year ended December 2015 INTRODUCTION The and (VFR) market is of considerable importance to Australia and NSW. It is the second largest purpose of visit segment, after the Holiday

More information

2011 VISITOR PROFILE AND

2011 VISITOR PROFILE AND EXECUTIVE SUMMARY 2011 VISITOR PROFILE AND ECONOMIC & FISCAL IMPACTS OF HUNTINGTON BEACH TOURISM n July 26, 2012 Steve Bone, President/CEO Bob Wentworth, Vice President Marketing Huntington Beach Marketing

More information

CHARACTERISTICS OF TRAVELERS FROM THE UNITED KINGDOM TO CALIFORNIA

CHARACTERISTICS OF TRAVELERS FROM THE UNITED KINGDOM TO CALIFORNIA CHARACTERISTICS OF TRAVELERS FROM THE UNITED KINGDOM TO CALIFORNIA - 2015 The UK was California s second largest overseas market with approximately 705,000 visitors to California in 2015, up from 686,000

More information

NEWCASTLE VISITOR PROFILE AND SATISFACTION REPORT. Summary of results OCTOBER Image: Newcastle Marina, courtesy of Newcastle Tourism

NEWCASTLE VISITOR PROFILE AND SATISFACTION REPORT. Summary of results OCTOBER Image: Newcastle Marina, courtesy of Newcastle Tourism NEWCASTLE VISITOR PROFILE AND SATISFACTION REPORT Summary of results OCTOBER 2013 Image: Newcastle Marina, courtesy of Newcastle Tourism 3 NEWCASTLE VISITOR PROFILE AND SATISFACTION REPORT: SUMMARY OF

More information

11/29/2017. AOT Research Staff. Agenda. Northern Region 2016 Year-End Data Review. Grand Canyon Chamber of Commerce November 30, 2017

11/29/2017. AOT Research Staff. Agenda. Northern Region 2016 Year-End Data Review. Grand Canyon Chamber of Commerce November 30, 2017 Northern Region 01 Year-End Data Review Grand Canyon Chamber of Commerce November 30, 01 AOT Research Staff Colleen Floyd Director of Research cfloyd@tourism.az.gov 0-34-31 Kari Roberg Research Manager

More information

Myrtle Beach 2010 Conversion Study April Prepared by

Myrtle Beach 2010 Conversion Study April Prepared by Myrtle Beach 2010 Conversion Study April 2011 Prepared by Myrtle Beach Area 2010 Conversion Study Objectives: Determine the conversion rate for those exposed to Myrtle Beach marketing efforts How effective

More information

2012 North Carolina Visitor Profile

2012 North Carolina Visitor Profile 2012 North Carolina Visitor Profile A publication of the North Carolina Division of Tourism, Film & Sports Development April 2013 North Carolina Division of Tourism, Film and Sports Development 2012 North

More information

LAND FOR SALE SUBDIVISION LAND: SFR DEVELOPMENT LAND OF ±100 HOMES Ave 13 1/2, Madera, CA PROPERTY FEATURES

LAND FOR SALE SUBDIVISION LAND: SFR DEVELOPMENT LAND OF ±100 HOMES Ave 13 1/2, Madera, CA PROPERTY FEATURES SALE PRICE: $1,795,000 PRICE PER LOT: $18,505 PRICE PER SF: $2.35 LOT SIZE: 17.48 Acres APN #: 034-151-018 & -019 ZONING: PUD 6,000 R-1 Residential MARKET: City Of Madera PROPERTY FEATURES Shovel-ready

More information

Duluth, MN 2015 Visitor Report

Duluth, MN 2015 Visitor Report Duluth, MN 015 Visitor Report Table of Contents Introduction...... Methodology.. Key Findings. 5 Size & Structure of the U.S. Travel Market.. 9 Size & Structure of Duluth s Travel Market 1 Overnight Trip

More information

Tourism Kelowna Visitor Intercept Survey Findings by Season FINAL DRAFT REPORT

Tourism Kelowna Visitor Intercept Survey Findings by Season FINAL DRAFT REPORT Tourism Kelowna Visitor Intercept Survey Findings by Season FINAL DRAFT REPORT January 17, 2017 1 Table of Contents Executive Summary... 3 Methodology.. 7 Visitor Intercept Survey Findings.. 9 Visitor

More information

1990 POP. 3,027 3,417 7,178 51,043 4,877,185

1990 POP. 3,027 3,417 7,178 51,043 4,877,185 POPULATION GROWTH * City Profile AREA POP. PIGEON FORGE, GATLINBURG, SEVIERVILLE, SEVIER COUNTY, TENNESSEE,, *U.S. Census Bureau HISTORICAL DASHBOARD POP.,,,,,, POP.,,,,,, POP.,,,,,, EST.,,,,,. YEAR KETING

More information

Lord Howe Island Visitor Survey 2017

Lord Howe Island Visitor Survey 2017 INTRODUCTION Lord Howe Island Visitor Survey 2017 Lord Howe Island is one of Australia s premier holiday destinations, part of a World Heritage-listed island group that is known for its outstanding natural

More information

Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report First Time and Repeat Visitors: A Comparison

Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report First Time and Repeat Visitors: A Comparison Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report First Time and Repeat Visitors: A Comparison Prepared by June 2015 1 1 Table of Contents Research Objectives and Methodology

More information

Department of Agricultural and Resource Economics, Fort Collins, CO

Department of Agricultural and Resource Economics, Fort Collins, CO June 2007 EDR 07-15 Department of Agricultural and Resource Economics, Fort Collins, CO 80523-1172 http://dare.colostate.edu/pubs OF WINE AND WILDLIFE: ASSESSING MARKET POTENTIAL FOR COLORADO AGRITOURISM

More information

CHARACTERISTICS OF TRAVELERS FROM AUSTRALIA TO CALIFORNIA 2013

CHARACTERISTICS OF TRAVELERS FROM AUSTRALIA TO CALIFORNIA 2013 CHARACTERISTICS OF TRAVELERS FROM AUSTRALIA TO CALIFORNIA 2013 In 2013, was California s third largest overseas market to California with approximately 553,000 visitors to California. It was surpassed

More information

Recent Visitor and Prospect Study: Leisure Traveler Market Assessment. Prepared by

Recent Visitor and Prospect Study: Leisure Traveler Market Assessment. Prepared by Recent Visitor and Prospect Study: Leisure Traveler Market Assessment Prepared by May 2014 1 Table of Contents Introduction 3 Research Objectives 4 Methodology 6 Key Findings 10 Detailed Findings 15 Characteristics

More information

Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Regional Insights: Mid-Coast

Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Regional Insights: Mid-Coast Maine Office of Tourism Visitor Tracking Research 2015 Calendar Year Annual Report Regional Insights: Prepared by April 2016 1 1 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information

Tampa/Hillsborough County Visitor Report

Tampa/Hillsborough County Visitor Report Tampa/Hillsborough County 015 Visitor Report Table of Contents Introduction.. Research Objectives.... Methodology... 5 Key Findings 6 Size & Structure of the U.S. Travel Market.... 10 Size & Structure

More information

YARTS ON-BOARD SURVEY MEMORANDUM

YARTS ON-BOARD SURVEY MEMORANDUM YARTS ON-BOARD SURVEY MEMORANDUM Prepared for the Yosemite Area Regional Transportation System Prepared by LSC Transportation Consultants, Inc. This page left intentionally blank. YARTS On-Board Survey

More information

2015 SAN DIEGO VISITOR PROFILE

2015 SAN DIEGO VISITOR PROFILE 2015 SAN DIEGO VISITOR PROFILE (UPDATED SEPTEMBER 2016) SAN DIEGO VISITOR PROFILE 6 THE SAN DIEGO VISITOR INDUSTRY In San Diego, the visitor industry is the second largest traded economy behind the research

More information

Welcome to Pigeon Forge!

Welcome to Pigeon Forge! TABLE OF CONTENTS Welcome to Pigeon Forge Visitor Profile Market Overview Attractions Retail Restaurant Lodging Project Overview Mountain Mile Tower Shops Mountain Monster Adventure Park Project Contacts

More information

Yorkshire Dales National Park Authority. Results from Customer Survey 2017

Yorkshire Dales National Park Authority. Results from Customer Survey 2017 Yorkshire Dales National Park Authority Results from Customer Survey 2017 Methodology 652 interviews in the YDNP area 12 locations including new locations of Orton and Devil s Bridge 652 Face-to-face interviews

More information

Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Maine Highlands. Prepared by

Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Maine Highlands. Prepared by Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Prepared by April 2017 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information

2016 VISITOR STATISTICS WASHINGTON, DC

2016 VISITOR STATISTICS WASHINGTON, DC 2016 VISITOR STATISTICS WASHINGTON, DC TOTAL VISITATION TO WASHINGTON, DC WASHINGTON, DC (DISTRICT OF COLUMBIA) VISITORS (IN MILLIONS) 20 15 10 Overseas Domestic 15.1 14.9 1.0 1.0 14.1 13.9 18.3 19.0 17.8

More information

Temecula Valley Travel Impacts

Temecula Valley Travel Impacts Temecula Valley Travel Impacts 2000-2013p photo courtesy of Temecula Valley Convention and Visitors Bureau June 2014 Prepared for the Temecula Valley Convention and Visitors Bureau Temecula, California

More information

2018 Media Kit. The AAA brand influences readership & buying habits. Oregon Idaho

2018 Media Kit. The AAA brand influences readership & buying habits. Oregon Idaho Media Kit Winner of the Lowell Thomas Award Silver Medal for Best Travel Magazine The AAA brand influences readership & buying habits AAA is one of the most recognized brands in the world. Now you can

More information

Bend Area Visitor Survey Winter 2016/17 Final Results

Bend Area Visitor Survey Winter 2016/17 Final Results Bend Area Visitor Survey Winter 2016/17 Final Results July 2017 Prepared for: Visit Bend Prepared by: RRC Associates 4770 Baseline Road, Suite 360 Boulder, CO 80303 303/449-6558 www.rrcassociates.com INTRODUCTION

More information

A TYPOLOGY OF CULTURAL HERITAGE ATTRACTION VISITORS

A TYPOLOGY OF CULTURAL HERITAGE ATTRACTION VISITORS University of Massachusetts Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2007 ttra International Conference A TYPOLOGY OF CULTURAL HERITAGE

More information

Angus Visitor Survey. Findings from July 2016 to June tourism consumer insights. tourir

Angus Visitor Survey. Findings from July 2016 to June tourism consumer insights. tourir Angus Visitor Survey Findings from July 2016 to June 2017 tourir Contents 1. Background 2. Methodology 3. Visitor Profile 4. Visit Planning 5. Visit Characteristics 6. Visit Activities 7. Visit Satisfaction

More information

Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Maine Lakes & Mountains.

Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Maine Lakes & Mountains. Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Prepared by April 2017 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information

2009/10 OUTDOOR RECREATION STUDY BC RESIDENT PARTICIPATION. January 2013

2009/10 OUTDOOR RECREATION STUDY BC RESIDENT PARTICIPATION. January 2013 1 2009/10 OUTDOOR RECREATION STUDY BC RESIDENT PARTICIPATION January 2013 2009/10 Outdoor Recreation Study Prepared by: NRG Research Group Liddie Sorensen-Lawrence, MBA Tel: 604-676-5649 Email: lsl@nrgresearchgroup.com

More information

Maine Office of Tourism Visitor Tracking Research 2013 Calendar Year Annual Report Regional Insights: The Maine Beaches

Maine Office of Tourism Visitor Tracking Research 2013 Calendar Year Annual Report Regional Insights: The Maine Beaches Maine Office of Tourism Visitor Tracking Research 2013 Calendar Year Annual Report Regional Insights: Prepared by May 2014 1 1 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information

Castlepoint, Wararapa. newzealand.com. japan. Market information about our Visitors and our Active Considerers

Castlepoint, Wararapa. newzealand.com. japan. Market information about our Visitors and our Active Considerers Castlepoint, Wararapa japan Market information about our Visitors and our Active Considerers newzealand.com PAST VISITORS HISTORIC VIEW TOTAL ARRIVALS YE SEPTEMBER 2017 CHINA 408K 1 JAPAN 102K UK 246K

More information

2007 SUNSHINE COAST VISITOR STUDY FINDINGS

2007 SUNSHINE COAST VISITOR STUDY FINDINGS RESEARCH & PLANNING 2007 SUNSHINE COAST VISITOR STUDY FINDINGS February 2009 Research & Planning, Tourism British Columbia 3 rd Floor, 1803 Douglas Street Victoria, British Columbia V8T 5C3 Web: www.tourismbc.com/research

More information

Temecula Valley Travel Impacts p

Temecula Valley Travel Impacts p Temecula Valley Travel Impacts 2000-2017p photo courtesy of Temecula Valley Convention and Visitors Bureau May 2018 Prepared for the Temecula Valley Convention and Visitors Bureau Temecula, California

More information

2010 Nova Scotia Visitor Exit Survey Regional Report

2010 Nova Scotia Visitor Exit Survey Regional Report 2010 Nova Scotia Visitor Exit Survey Regional Report A Look at Visitors Who Included Cape Breton in their Trip to Nova Scotia Reproduction in whole or in part is not permitted without the express permission

More information

Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Mid-Coast. Prepared by

Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Mid-Coast. Prepared by Maine Office of Tourism Visitor Tracking Research 2016 Calendar Year Annual Report Regional Insights: Prepared by April 2017 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information

Seattle Southside Digital Media Conversion Study. Prepared by

Seattle Southside Digital Media Conversion Study. Prepared by Seattle Southside Digital Media Conversion Study Prepared by Project Overview PURPOSE The purpose of the Seattle Southside Visitor Services Digital Media Conversion Study was to measure the conversion

More information

TOURISM NEW ZEALAND OUR VISITORS UNDERSTANDING HISTORIC VIEW TOTAL ARRIVALS YE JUNE 2016

TOURISM NEW ZEALAND OUR VISITORS UNDERSTANDING HISTORIC VIEW TOTAL ARRIVALS YE JUNE 2016 TOURISM JAPAN 94K NEW ZEALAND UNDERSTANDING OUR VISITORS GERMANY 91K CHINA 397K 1 UK 214K 7% USA 258K 8% Our market infographics are drawn from two different sources. HISTORIC VIEW: Past Visitor Research

More information

Chapter 2: Amusement Park Foodservice Market Size and Forecast Market size and forecast summary

Chapter 2: Amusement Park Foodservice Market Size and Forecast Market size and forecast summary Chapter 1: Executive Summary Scope and Methodology Scope of coverage Methodology Consumer survey methodology Market size and forecast Other sources Restaurant categories Limited-service restaurant definitions

More information

Demographics and Behavior of First Time Visitors to Charleston

Demographics and Behavior of First Time Visitors to Charleston Demographics and Behavior of First Time Visitors to Charleston Bing Pan, Ph.D. Office of Tourism Analysis, School of Business, College of Charleston April 14, 2015 CACVB Travel Council Meeting I was a

More information

Baggage Fees User Guide and Codebook. Angus Reid Institute

Baggage Fees User Guide and Codebook. Angus Reid Institute Baggage Fees 2014 User Guide and Codebook Angus Reid Institute User Guide compiled by: Data Services, Academic Services Queen s University Library 2016 Table of Contents Introduction... 2 Metadata... 2

More information

Washington, DC 2013 Visitor Statistics

Washington, DC 2013 Visitor Statistics Washington, DC 2013 Visitor Statistics Washington, DC 2013 Visitor Statistics TOTAL VISITATION TO WASHINGTON, DC In Millions 20 18 16 14 15.8 15.4 1.0 0.8 14.8 15.1 14.9 1.0 1.0 1.0 15.9 1.1 16.6 1.4 16.3

More information

Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report Regional Insights: Maine Lakes & Mountains

Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report Regional Insights: Maine Lakes & Mountains Maine Office of Tourism Visitor Tracking Research 2014 Calendar Year Annual Report Regional Insights: Prepared by May 2015 1 1 Table of Contents Research Objectives and Methodology 3 Overnight Visitors:

More information