Resort Development Strategy

Transcription

1 Resort Development Strategy Prepared for: The District of Tofino January 18, 2008 Erin Welk Tourism By Design, Welk Consulting 1

2 Table of Contents Introduction and Strategy Scope...3 Background...4 Qualification criteria...4 Resort Development Strategy...5 Vision...5 Community Partners...5 Environmental Scan...6 Capital and Program Projects...7 Funding...7 The Light House Trail...7 The Multi-Use Path (MUP)...9 Mountain Bike Park and Trails Beach Access and Infrastructure Downtown revitalization Civic Center and Museum Municipal Campground Swimming Pool and Recreation Center Ahkmahksis Water Reservoir Project Collective Indicators of Positive Outcomes Increased Occupancy and Length of Stay Improved Visitor Feedback Increased Resort Activity and Amenities Increased Tourism Component of the Local Economy Increased Private Investment and Municipal Revenues Inherent Benefits Through Anecdotal Evidence

3 Introduction and Strategy Scope The Government of British Columbia has recognized the importance of tourism communities to the provincial economy by developing new financial tools to support tourism initiatives. In light of the Province s commitment to double tourism revenues by 2015, several communities that rely on tourism as a major source of employment and revenue are requiring funding for capital programs and projects. The Resort Municipality Revenue Sharing Program is one such tool that returns portions of the Provincial Hotel Sales Tax to fund tourism programs in resort communities. The District of Tofino meets the criteria for a resort municipality and thus qualifies to participate in this program. The principle economies in Tofino are generated through tourism, and the industry employs many of residents in the community. Over 1 million visitors pass through Tofino each year. Recognizing the importance of tourism to the community of Tofino, the District has implemented the 2% Additional Hotel Room Tax that funds Tourism Tofino, which is the community s new destination marketing body. The organization is currently hiring an Executive Director and will begin a targeted marketing campaign in Despite the successes generated by Tofino s tourism industry, the municipality is incurring great challenges to fund and maintain high quality infrastructure and resort amenities suitable for large numbers of visitors. The projects contained within this 5 year Resort Development Strategy will improve the diversity of recreation and cultural attractions offered by the destination, improve the aesthetic of the downtown core, create important pedestrian and cycling linkages throughout the community, and provide opportunities for the municipality to generate revenue directly from tourism operations. Taken together, these projects will significantly improve Tofino s already impressive tourism products and visitor experiences. Restrictions: Maintaining Flexibility in a Changing Tourism Economy The District of Tofino in conjunction with major partners and collaborators will implement the Resort Development Strategy. The Strategy will encompass a 5 year period, describing projects that will be completed within 7 years of the start of the agreement. The agreement between the Province of British Columbia and the District of Tofino will need to be renewed prior to May 31, The District will monitor the positive outcome indicators to ensure the projects are creating the desired results with respect to increased occupancy, length of stay, resort activity and amenities, improving visitor feedback and increasing private investment and municipal revenues. Although the strategy presents a five year overview including a schedule and budget, it is understood that these projects may need on going contributions past Further, for the District of Tofino to remain flexible and strategic, longer term initiatives may be added on a rolling basis in future years. The strategy has been developed with public input and the support of Tofino s primary business associations yet the specific priorities and projects may be subject to change in scope or nature as a result of: Unforeseen tourism market demands upon the community; Development of other financial and planning collaborations with other jurisdictions or sources; Modifications to project planning and operational deliverables; Opportunity for cost savings through process or construction efficiencies. The Resort Development Strategy provides a overarching planning tool for use of the Resort Municipality Revenue Sharing funding. The Strategy does not replace detailed project management, budgeting tools and outcomes that will need to be employed for each project. 3

4 Background The District of Tofino is situated at the tip of the Esowista Peninsula in Clayoquot Sound on Vancouver Island s west coast. The community is bordered on three sides by water and to the south by the Pacific Rim National Park Reserve. The community is accessed by road on Highway 4 and by air via a small landing strip and airport at Long Beach. The community of Tofino is rooted in its history of resource extraction, namely fishing and logging. In 1971, the designation of the Pacific Rim National Park Reserve highlighted Tofino as a gateway and service center to the park. In the late 80s environmental protests over logging on Meares Island and Clayoquot Sound brought Tofino international media attention. The coverage focused on the breathtaking landscape of Clayoquot Sound, which kick-started Tofino s development as a premier tourism destination. Over the last 15 years, tourism developers have responded to the increasing demand for tourism products. Tofino has become especially popular as a site for outdoor recreation including hiking, kayaking and surfing. In an effort to attract visitors in the slower winter season, one high end resort began to successfully market storm watching, an experience where visitors view the majestic power of west coast storms while enjoying luxury food and accommodations. Several hotels and resorts emulate this attraction, which now makes up a significant portion of winter tourism business in Tofino. The influx of wealthy visitors, attracted by luxury hotels and unique experiences, has triggered tourism related amenity migration to the area. This in turn has contributed to land and property speculation, particularly on land immediately adjacent to beaches and coastline and has lead to rapid increases in property values throughout the District of Tofino. The peak tourism season in Tofino is July and August. There are continued efforts to increase shoulder season tourism visits. Examples of these efforts include surf camps and storm watching. Qualification criteria Tofino has been a tourism destination for many years, acting as a gateway community serving the Pacific Rim National Park Reserve. More recently Tofino has attracted visitors for its location in a UNESCO Biosphere Reserve, the considerable outdoor recreation opportunities, majestic accommodation properties, and nationally recognized restaurants and cafes. In April 2007 the (accommodation) community approved the 2% Additional Hotel Room Tax (AHRT) to fund a dedicated marketing organization named Tourism Tofino. District of Tofino Additional Hotel Room Tax levy Bylaw No. 1039, 2006 was passed on December 11, Tourism Tofino started to receive funds in June 2007 with an estimated yearly net income of $700,000. The Resort Development Strategy is outlined in full in the later pages of this document. The District of Tofino Council passed the following resolution at a Special Meeting held January 3, 2008: Resolution No Moved by Councillors Ayres/Kelly THAT the District of Tofino wishes to be designated a resort region under section 6.8 of the Local Government Act and to participate in the British Columbia Resort Municipality Initiative; THAT the District of Tofino approves a resort development strategy; and THAT the District authorizes the Mayor to sign a Memorandum of Agreement on the Hotel Room Tax with the provincial government. CARRIED 4

5 Resort Development Strategy Vision In 2002 Tofino updated its Official Community Plan. Vision Tofino (2002) lays out a broad vision complete with social, economic, and environmental goals and objectives. The vision for Tofino includes characteristics pertaining to the village center, the waterfront, residential areas, servicing, tourism, and the economy. Key characteristics of these vision elements include: Develop mixed housing in the downtown core connected by walkways, bike paths and parks; Maintain view corridors; Promote diverse types of housing stock; Promote a diversified range of sustainable tourism activities; Promote new economic development initiatives. The District of Tofino expects to begin to update the OCP in During the public consultation for the Resort Development Strategies, residents had the opportunity to brainstorm elements of a vision for tourism in Tofino over the next 20 years. The following vision statement was developed from the meeting results: The District of Tofino is a vibrant, diverse community that supports environmental, social and economic sustainability that maintains its character and small community atmosphere and shares Tofino s natural beauty with tourists from all parts of the globe. In addition, the comments highlighted the residents desire for Tofino to maintain a strong downtown core, complete with pedestrian and cycling connections. As Tofino continues to develop as a premier tourist destination, residents highlighted their desire for Tofino to reduce its carbon footprint and become a more sustainable tourism community. Residents who attended the meeting were also given the opportunity to highlight elements present in Tofino s current tourism community that they wanted to preserve over the next twenty years. These characteristics include: Tofino s friendly, small community atmosphere; environmental assets including clean air, beaches and recreation opportunities; and the diversity of residents within the community. Community Partners Representatives from the Tofino-Long Beach Chamber of Commerce, the Tofino Business Association and Tourism Tofino have contributed significantly to the Resort Development Strategy contained in the following pages. Members from all of the groups attended the public meetings to discuss the strategy while each president reviewed and commented on the complete strategy. The letters of support endorsing Tofino s Resort Development Strategy are attached in Appendix 1. Tofino-Long Beach Chamber of Commerce: The Chamber of Commerce is one of two business organizations in Tofino. It was founded in 1929 as the Tofino Board of Trade, and today has over 225 members that benefit from the Chamber s business resources. Up until 2007, the Chamber operated the Tofino Visitor Center which provides visitor information services. Starting in 2008 the Visitor Center will be operated by Tourism Tofino. Tofino Business Association (TBA): The Tofino Business Association has 23 members which collectively employ 470 people in the region. The goal of the TBA is to provide leadership 5

6 for committed local business people to create and support a diversified and sustainable local economy. Tourism Tofino: Tourism Tofino was formed as a separate organization within the Chamber of Commerce that manages the funding generated by the 2% Additional Hotel Room Tax. Tourism Tofino will hire an Executive Director in January 2008, and will begin a targeted marketing campaign. The group will also manage the Visitor Information Center. Each program and project contained within this strategy has additional partners that are specific to each initiative. The District of Tofino will endeavor to facilitate multiple partnerships that will enrich each project. Environmental Scan Currently, Tofino is a well established tourism destination that is well represented in national and international media. The community has several world renowned accommodation properties, high quality restaurants and superior recreation activities, including surfing, whale watching, hiking, kayaking and storm watching. However, Tofino has limited resources, and is challenged to continue to provide high quality experiences for visitors. In many ways the speed at which Tofino has become a famed resort town has impacted the town s ability to plan for effective tourism facilities, amenities and infrastructure. Resort communities in British Columbia have considerable opportunities over the next five years as resources become available to support tourism initiatives, and as the province receives media attention in the lead up to the 2010 Olympics in Vancouver and Whistler. Despite significant opportunities, the tourism industry in Tofino must manage challenges related to rising transportation costs, environmental degradation, a volatile tourism market and competing destination resorts elsewhere. Table 1 lists the strengths, weaknesses, opportunities and threats for Tofino s tourism industry. The strengths and weaknesses are characteristics that Tofino has control over; the goal is for Tofino to maximize its strengths and reduce its weaknesses. The opportunities and threats are factors that are external to Tofino, and which the community has little control over. The goal will be for Tofino to capitalize on opportunities while at the same time managing and reducing the impacts of imminent threats. Table 1: Tofino s Tourism Industry: Strengths, Weaknesses, Opportunities, Threats Analysis STRENGTHS RNTERNAL TO THE MUNICIPALITY CAN CONTROL Strong presence in provincial, national and international media Diverse outdoor recreation products surfing, whale watching, kayaking, hiking, bird watching Well known for high quality restaurants Strong volunteer base amongst the residents in the community Creative business community Well established accommodation businesses Growing winter tourism products (storm watching, surfing) UNESCO Biosphere Reserve / Diversity of physical environment Destination tourism market Tourism industry supports artistic community Industry keeps many people in the community employed Gateway community and a destination as a result of the Pacific Rim National Park Reserve WEAKNESSES INTERNAL TO THE MUNICIPALITY CAN CONTROL Unequal seasons too busy during summer, not enough business during shoulder and winter seasons Lack of accommodation for middle to low income travelers Lack of tourism infrastructure: beach parking, washroom facilities, sufficient staff during high season, water supply Ability to maintain high quality and consistent staff due to lack of accommodation, particularly during the summer season Town politics slow municipal decisions and inhibit the tourism industry Young families moving out of the community Environmental degradation threatens natural tourism products Isolated, and can be difficult to access (by road and by air) Few activities for youth (especially during poor weather) Quantity of visitors in summer season threatens quality of some tourism products Small tax base responsible for infrastructure of town that dramatically increases its seasonal residents Lack of First Nations integration into the tourism industry Need for additional diversity in tourism products, especially adventure tourism activities Lack of high quality port facilities for mooring yachts and boats 6

7 OPPORTUNITIES EXTERNAL TO MUNICIPALITY NO CONTROL Increasing popularity of water sports, especially surfing Support from the provincial government for tourism projects New, large markets discovering British Columbia (i.e. China) Opportunities for the development of additional diversified tourism products cultural, aboriginal products International media attention brought to British Columbia as a result of 2010 Olympics THREATS EXTERNAL TO THE MUNICIPALITY NO CONTROL Competition in destination tourism by other coastal, recreation oriented communities Changing trends in the tourism markets Weakening US economy and US currency Increasing US-Canada border restrictions, passport requirements Climate change and greenhouse gas emissions from long-haul travel Price of oil Development outside the towns boundaries taking away from tourism in the village Environmental degradation Oil spills (off-shore oil exploration, shipping spills) Capital and Program Projects The programs and projects contained within this strategy represent important initiatives that will assist Tofino in establishing superior tourism products that are diverse and sustainable. Several of the projects are initiatives that have been discussed for many years in the community, yet have lacked a catalyzing force to propel the ideas into action. One of the initiatives that was expressed by many participants in the public meetings was a desire for Tofino to develop more sustainable tourism products. This goal is addressed by a focus on sustainable development throughout all of the projects. For example, several projects will address pedestrian and cycling linkages throughout the community, providing options for residents and visitors to reduce greenhouse gas emissions and reduce parking congestion. Several projects encourage increased accessibility for residents and visitors to recycling facilities, with bins expected to be placed at municipal beaches and throughout the downtown core. Funding Several of the projects have budgets that are expected to exceed that which can be covered by the funds available from the Revenue Sharing Program. The District of Tofino expects to apply for grants, create partnerships and search for innovative methods to fund the balances of the projects. Specific provincial government programs that have announced funding for 2008 and are suitable for certain projects contained in this strategy include: The Cycling Infrastructure Partnerships Program; LocalMotion; Towns for Tomorrow; Green City Awards. In addition, there are several private corporations and foundations that provide funding for community projects. The Light House Trail Description This project will create the Light House Trail that connects Tonquin Beach (the closest beach accessed from the downtown core) to Middle Beach and MacKenzie Beach. The trail will take users through old growth forest and along the spectacular coastal headlands. The trail will include educational signage that informs users of the historical, ecological, environmental and social significance of the area. The District has already completed the mapping and design of the trail, and has secured access to all but one of the properties that the trail passes through. Crown Land District Lot 120 is currently a part of First Nations treaty negotiations. However, Tla-o-qui-aht First Nation have expressed their 7

8 support for the project to members of Council. Construction will begin at the Tonquin beach end with the completion to occur through District Lot 120 at Middle Beach with the cooperation of the provincial government and First Nations. The length of the trail is approximately 2.5 kilometers. Trail builders will endeavor to build a path that has minimal impact on the surrounding landscape by avoiding steep grades, soft ground, areas with poor drainage and sensitive areas. Tree harvesting will be kept to a bare minimum, and recycled and natural materials will be used to construct the trail base. In addition to showcasing the First Nations and maritime history of the area, the trail will highlight important ecological and environmental characteristics of the UNESCO Biosphere area. Rationale Tofino residents have been expressing a desire for a greater network of pedestrian trails in Tofino for several years. The Light House Trial was strongly supported in both public meetings held to address Tofino s Resort Municipality application. It was identified as a necessary initiative to offer additional recreation and pedestrian oriented activities for visitors. The Light House Trail project, once complete, will contribute to many of the Objectives in Tofino s Official Community Plan (Vision Tofino 2002) such as enhancing community access to all beaches and promoting pedestrian circulation that reduces the need to drive. The Light House Trail will diversify the recreation products that Tofino currently offers, and provide an alternate pedestrian route to and from several beaches outside of the downtown core. The Light House Trail will create a strong linkage from the tourist node of MacKenzie Beach to the downtown core. Partners and Collaboration The Light House trail has been a community driven initiative with extensive resident support at several public input sessions (Tofino OCP 2002, Tofino Recreation and Parks Master Plan 2007, Tofino Resort Municipality program). The trail is supported by the Chamber of Commerce, the Tofino Business Association, Tourism Tofino, and in principle, by the Tla-o-qui-aht First Nation. Positive Outcome Indicators The Light House Trail presents significant opportunities for Tofino to enhance the recreational activities that both visitors and residents can experience. The Light House Trail project is designed to become a key asset for the tourism community in Tofino, and is therefore expected to heighten the guest experience and improve visitor feedback. The Light House Trail project also provides the opportunity for Tofino to enhance its community recreation opportunities to encourage long term tourism staff retention. This project will generate increases in resort activity and amenities, as the use of the trail systems steadily grow. The wilderness trail will further augment Tofino s multi-day destination resort appeal, improving occupancy rates and lengths of stay particularly in the shoulder seasons. The Trail will provide spectacular storm watching opportunities. The Light House Trail will also contribute to greenhouse gas reduction, helping Tofino control its carbon footprint. Scheduling and Budget This project will be phased and funded over the first two years of the 5 year Resort Development Strategy. The construction of the trail should begin in District staff will continue to negotiate and communicate with the Tla-o-qui-aht First Nation and the government to allow trail construction on District Lot 120. Trail construction should be completed in Year Budget Tasks ,000 Trail construction ,000 Trail construction 8

9 TOTAL 200,000 TOTAL RESORT FUNDING CONTRIBUTION 200,000 The Multi-Use Path (MUP) Description The Multi-Use Path is a frequently used paved pedestrian and cycling path that runs adjacent to the highway from the edge of the downtown core to the Visitor Center. During this project, the Multi- Use Path will be extended into the town center (approximately 1 km) and from the Visitor Center out along the highway to Long Beach in the Pacific Rim National Park Reserve (approximately 9.5 km). The multi-use path will also be upgraded to include signage, cats-eyes and kilometer markings. This project will reflect the recommendations following from the completion of the Cycling Network Plan in March It is expected that this plan will identify strategies for constructing the path along several parts of narrow highway and where land immediately adjacent to the highway is privately owned. Rationale For several years the MUP has been an important cycling and pedestrian route that runs along the highway from the edge of Tofino s downtown to the Visitor Center. It provides an important cycling and pedestrian connection between the village center and several tourism nodes: MacKenzie Beach, Chesterman Beach and Cox Bay. The extension of the Multi-Use Path would allow residents to have a better experience when walking throughout the area. Encouraging visitors to explore Tofino by walking or cycling will also reduce parking congestion in the downtown area. Several businesses rent cruiser bikes to visitors. The extension of the multi-use path will further encourage visitors to utilize these businesses that rent bikes, thus creating spin off benefits for businesses in the community. The extension of the trail to Long Beach also diversifies the recreation activities that Tofino offers. The trail south along the highway would connect visitors to several important attractions, such as Radar Hill, Long Beach Golf Course, Schooner Trail and Long Beach in Pacific Rim National Park Reserve. In addition, the extension of the Multi-Use Path will connect the Esowista First Nations community with town amenities. This will provide safe pedestrian access for First Nations people into Tofino. Partners and Collaboration The Multi-Use Path project will have a wide range of partners: Pacific Rim National Park Reserve; Tla-o-qui-aht First Nation; Ministry of Transportation; Tofino Recreation Commission; Volunteers, private landowners. Positive Outcome Indicators The Multi-Use Path contributes to several provincial goals to reduce greenhouse gases and develop more sustainable, active communities. The extension of the path will increase the tourism component of the local economy by encouraging visitors to rent bicycles and explore the town. The MUP project will result in increased resort activity and amenities, and improve visitor feedback. The 9

10 Multi-Use Path will contribute to Tofino s goal of reducing its carbon footprint by providing safe alternatives to the automobile and will decrease the parking demand in downtown Tofino. Scheduling and Budget The following budget represents an estimated cost for approximately 10.5 kilometers of paved trail. A detailed budget will be created by an engineering team prior to the start of the project. There are two other primary sources of provincial funding that are accepting applications in 2008 that could help fund the Multi Use Path. The Cycling Infrastructure Partnerships Program aims to promote transportation cycling as a means of reducing traffic congestion and green house gas (GHG) emissions. It will fund successful community applications a maximum of $250,000. The LocalMotion program is designed to help communities reduce greenhouse gas emissions and improve opportunities for physical activity. LocalMotion grants are based on a 50/50 provincial/local government cost sharing basis, with a provincial contribution of up to $1 million a year. The total $40 million for the program is available over 4 years. The District of Tofino will apply for both the Cycling Infrastructure Partnerships Program and the LocalMotion grants. Other potential funding sources include the Oscar Pederson Trust Fund, memorial benches, and the UNESCO Biosphere Trust. It is expected that funding from these sources will help offset the funding contribution from the Resort Municipality Revenue Sharing Program. Year Budget (Resort Funding Contribution) Tasks ,000 (100,000) Construction of Trail from edge of downtown into downtown core ,000 (100,000) Construction of trail from edge of Visitor Info Center to Long Beach ,000 (100,000) Construction of trail from edge of Visitor Info Center to Long Beach ,000 (100,000) Construction of trail from edge of Visitor Info Center to Long Beach TOTAL 750,000 TOTAL RESORT FUNDING CONTRIBUTION 50,000 (50,000) Signage, cats eyes and km markers installed along the trail 500,000 Mountain Bike Park and Trails Description This project will create a mountain bike park and a series of mountain bike trails. The District of Tofino has identified an area in District Lot 114 adjacent to the Community Hall as a site that may be suitable for the park. In addition, the District of Tofino has approved the construction of a trail that links the Community Hall with Industrial Way. The trail is approximately 1.5 kilometers in length. Following the construction of these amenities, it is expected that this path will form the spine for several other trails in the Tonquin-Middle Beach area. The project will be led by the Mountain Bike Committee (created by the Tofino Recreation Commission). This group has already raised $12,000 to begin constructing the trail and mountain bike park. 10

11 Rationale Vision Tofino (2002), the community s OCP document has included provisions for future recreation use in the form of mountain bike trails in the Community Hall and Industrial Way area. The initiative has strong community support, with a group of volunteers that have fundraised a significant portion of money to begin the project. It is also expected that much of the trail and park construction can be completed with volunteer support. Mountain biking is a growing sport and recreation activity throughout British Columbia and Canada. A series of mountain bike trails and a park will further diversify the recreational activities that Tofino offers to visitors. The mountain bike trails will also diversify the activities available for youth visitors, much like the skate park has done. Positive Outcome Indicators The Mountain Bike Park and Trails is a project that has significant grassroots support in the community. The project will result in increased tourism components of the local economy as businesses develop to serve the new recreation activity. The park will improve visitor feedback, diversify the activities, and encourage long term staff retention. Should the park be developed such that it is able to charge admission the project will generate municipal revenues. Scheduling and Budget The Mountain Bike Committee has raised $12,000 to begin the construction of the Mountain Bike Park. Year Budget (Resort Funding Contribution) Tasks ,000 (0) Construction of Mountain Bike Park ,000 (40,000) Construction of trail from the Community Hall to Industrial Way and continue construction of Mountain Bike Park ,000 (40,000) Construction of trails in the Tonquin/Middle Beach area ,000 (20,000) Construction of trails within village boundaries ,000 (20,000) Construction of trails within village boundaries TOTAL 160,000 TOTAL RESORT FUNDING CONTRIBUTION 120,000 Beach Access and Infrastructure Description This project will involve upgrading the access and amenities at several of Tofino s main beach sites. North Chesterman Beach is in need of washroom and more structured parking facilities, while Tonquin Beach requires a public washroom facility. 11

12 The parking facilities in North Chesterman are located on a gravel clearing in front of the pathway to the beach. This parking lot is capable of accommodating approximately 20 cars. During long weekends and throughout the summer, many cars park in between planters on the two adjoining streets, and on private property. It is expected that upgrading the parking facilities at North Chesterman Beach could potentially increase the parking by 50% and improve the overall appearance of the entire street. The project will also include adequate bike storage and lock-up facilities. Rationale Beach access and amenities are an important component of any visitor experience. Currently, Tofino does not have any public washrooms at the entrance to North Chesterman Beach. Considering that Chesterman Beach is an extremely popular destination for many visitors to Tofino and one of the sites businesses use for surf lessons, the lack of basic infrastructure (parking and washrooms) is detrimental to the overall visitor experience. Partners and Collaboration In 2002 the Wickaninnish Inn added to its accommodation rooms by constructing another building. Part of the approvals process included a commitment to upgrading the North Chesterman Beach parking lot and adjacent roadway. The Chamber of Commerce has also recognized the need for infrastructure at the community s main beaches. Positive Outcome Indicators Infrastructure is an essential component of Tofino s ability to deliver a high quality visitor experience. Since the lack of washrooms and parking facilities creates negative perspectives for visitors currently, the beach access and infrastructure project will improve visitor feedback and provide inherent benefits to Tofino through anecdotal evidence. In addition, the project will generate local support for tourism activity on the beach due to adequate, environmentally sound facilities and enhanced parking. Scheduling and Budget The District of Tofino has secured improvements to the North Chesterman Beach parking lot and adjacent roadway as part of the development approvals associated with the Wickaninnish Inn expansion. Once complete this beach access site will greatly improve accessibility. Further upgrades at other beach access sites may also be obtained as a form of amenity contribution from future development projects. Year Budget Tasks ,000 Upgrading of parking facilities at North Chesterman Beach (to be completed as per the Wickaninnish Inn Works & Services Agreement) 50,000 Construction of public washrooms at North Chesterman Beach ,000 Construction of public washrooms at Tonquin Beach ,000 Upgrading of public beach access points within the District TOTAL 350,000 TOTAL RESORT FUNDING CONTRIBUTION 200,000 12

13 Downtown revitalization Description In 1999 the District of Tofino commissioned a Downtown Parking Plan that resulted in a preliminary functional design for Campbell Street. This downtown revitalization project will initially involve formalizing the Campbell Street Redesign followed by a comprehensive revitalization plan of the downtown core. It is expected that the new plan will update the contents of the Campbell Street plan and include the areas of 1 st Street at Neill to 1 st Street Dock, Main Street and Cedar Corner, an area of approximately 15 city blocks. Specific tasks will be detailed in the Plan, although it is expected that it will include strategies for addressing pedestrian and cycling walkways, viewscapes, recycling and garbage receptacles, and utilize smart growth design principles. In addition, the Plan is expected to identify a beautification strategy that includes landscaping, street design, signage and public art and heritage features. Rationale The downtown core of Tofino is the primary business district and the main point of reference for visitors that come to the community. A downtown revitalization plan that is implemented effectively will act as a catalyst for further business development and revitalization in the heart of the town. Creating a pedestrian friendly, accessible community will also encourage visitors to spend less time in their cars, and thus more time exploring the businesses. Tofino has an extremely impressive harbourfront and many places in the downtown offer vistas of Meares Island and mountains to the north. As the community continues to face development pressures, the village must ensure that it preserves the key viewscape corridors. The village is also viewed as an environmentally progressive destination, and yet there are few places for visitors to recycle. Tofino also has significant opportunities to utilize local artisans including members of the First Nations community to create public art displays that encourage pedestrian movement and gathering. Partners and Collaboration Chamber of Commerce Tofino Business Association Downtown Businesses Design Review Panel Positive Outcome Indicators The downtown revitalization project will fulfill many of the mandates of the Resort Municipality Strategy. This strategy will create an enhanced visitor experience while also encouraging visitor use of the amenities of the downtown core. An even broader benefit will be the catalyzing nature of this initiative in increasing private investment by sparking rejuvenation in business community revitalization projects, community participation, and general beautification tactics. Scheduling and Budget The Distinct of Tofino will receive $225,000 from The Tofino Consumers Cooperative Association (Co-op) as part of the Co-op s Development Permit. Other amenity contributions ear-marked for Campbell Street Re-design total approximately $ 140,000 ($34,000 on hand and $106,000 owing to the District). The Towns for Tomorrow and Green City Awards offer funding that may be appropriate to help complete this project. Year Budget (Resort Funding Contribution) Tasks 13

14 ,000 (25,000) Downtown Revitalization Plan and Implementation Strategy ,000 (100,000) Implementation of Downtown Plan ,000 (50,000) Implementation of Downtown Plan ,000 (25,000) Implementation of Downtown Plan ,000 (25,000) Implementation of Downtown Plan TOTAL 590,000 TOTAL RESORT FUNDING CONTRIBUTION 225,000 Civic Center and Museum Description The concept for the Civic Center and Museum includes: a museum that features elements of Tofino s First Nation and maritime history; a Visitor Information Center; and the site for the Tofino Library. Future additions to the facility may also include a theatre style convention space that could be used for performances, presentations or small meetings. Lots 7 and 8, Block 6, Plan 717, District Lot 114 which is adjacent to the current Municipal Hall is vacant, and is expected to be the best site for the venture. During Phase 1 the District of Tofino will hire a consultant to complete a detailed feasibility study of the proposed Civic Center, Museum and Visitor Information Center, while also including a long range feasibility assessment of a theatre and conference facilities. Following the feasibility study a detailed business plan will be created that includes public input, has a comprehensive budget and a plan for financing. Phase 2 will see the start of the construction in phases that could last over 2-5 years. Once operating, it is possible that the facility could generate operating funds and revenue for the District through entrance fees, rent from Tourism Tofino and the Tofino Library and in the future from conference events, theatre and room rentals. The Civic Center and Museum will be built to at least Silver LEED requirements. Rationale In the late 90s, municipal council proposed upgrading its staff offices and council chambers in a structure that would also include a theatre and conference center. Although this idea morphed into what is today the Community Hall, there is still strong support for a cultural center, civic offices, museum, downtown Visitor Center and theatre that can accommodate a range of uses. Tofino has the opportunity to develop a keystone structure that is central to its downtown core which would become a must see for visitors. Currently, Tofino lacks a museum facility that showcases its cultural, maritime and environmental/social history. This facility would diversify the tourism products that Tofino offers and create an activity for visitors to experience during inclement weather. Although the site of the current Visitor Center at the entrance to Tofino provides an important gateway for visitors entering the town, the downtown core lacks an information center where visitors can find information on accommodation, activities and restaurants. Future theatre and conference facilities, equipped with state of the art audio-visual will generate significant tourism business, support existing tourism ventures and produce increased private investment in the downtown core. 14

15 Partners and Collaboration First Nations Chamber of Commerce Tofino Business Association Tonquin Foundation UNESCO Biosphere Reserve Tourism Tofino and the Visitor Center Positive Outcome Indicators The Civic Center and Museum Project will add a new element to the types of tourism programs that Tofino currently offers to visitors. The project will act as a keystone attraction in the downtown core, and will encourage private investment and generate municipal revenue. The Center will increase the diversity of amenities offered in Tofino, increasing the resort activity, amenities and increase the length of stay of visitors. The enhanced community, cultural and entertainment facilities will also encourage long term tourism staff retention. The building will become a benchmark for environmentally sustainable design, improving Tofino s carbon footprint impact. Scheduling and Budget The Civic Center and Museum Project is based on the vision and ideas of community members. The actual detailed project components, schedule and budget will be identified following the Feasibility Study and Business Plan. There are several grants that may be available to help fund this project. The provincial funding program Towns for Tomorrow provides communities with a population under 5,000 people with funds to support the development of recreation, tourism or cultural amenities with long term benefits for local citizens. For approved projects, the Province will pay 80% of the funding for the project up to $500,000, with communities supplying the remaining 20%. Year Budget Tasks ,000 (75,000) Feasibility Study, Business Plan and Grant writing ,000 (210,000) Construction of museum, civic offices, Visitor Center and Library ,000 (210,000) Construction of museum, civic offices, Visitor Center and Library ,000 (455,000) Construction of museum, civic offices, Visitor Center and Library ,000 (605,000) Construction of theatre and convention center (dependant on additional funding sources) TOTAL 2,380,000 TOTAL RESORT FUNDING CONTRIBUTION 1,555,000 15

16 Municipal Campground Description This project will construct a campsite on acres of land near Cox Bay (District Lot 255). The District of Tofino will work with the provincial government to secure the available Crown Land in the area. The project will start will a detailed feasibility study and business plan. Although the later stages of the project will follow the business plan, the campsite is expected to include campsites equipped with facilities to accommodate both tent and RV campers. Rationale Tofino s current tourism products have over the last 5 years become increasingly exclusive, as greater numbers of high end visitors enjoy Tofino s fine accommodation and dining establishments. However, the private campgrounds are in high demand by visitors in the community, and there is market demand for further camping accommodation facilities. In addition, the operating costs for the campground facility are expected to be relatively low, leaving ample opportunity for the municipality to generate revenue from this venture. Partners and Collaboration Provincial Government Chamber of Commerce Tofino Business Association Tourism Tofino Tla-o-qui-aht First Nations Positive Outcome Indicators A municipal campground will fill a gap in the accommodation sector in Tofino, and will attract a diversity of tourists to the area. The project will allow the municipality to diversify its sources of revenue. Scheduling and Budget Year Budget Tasks ,000 Feasibility Study and Business Plan ,000 Construction of campsites, washrooms, showers and entrance building ,000 Construction of campsites, washrooms, showers and entrance building ,000 Start up operations TOTAL 550,000 Swimming Pool and Recreation Center There is strong community support to develop a swimming pool and recreation center. Although this initiative is being promoted by residents in Tofino, a swimming pool and recreation center would also offer tourists additional amenities and activities. Anecdotal evidence indicates that many visitors would utilize this facility if it was available, especially as an activity during inclement weather. The District of Tofino is awaiting the completion of a Swimming Pool Feasibility Study that will identify whether or not the District of Tofino can realistically develop and service a swimming pool 16

17 facility. Similar feasibility studies are being completed for the District of Ucluelet, and for locating a swimming pool, recreation center and ice rink at the Long Beach Golf Course. This latter report, released by David Nairne and Associates, is currently being reviewed due to concerns by District of Tofino staff that the report has an inflated projection for yearly users and revenue. During the public meetings held to discuss the Resort Development Strategy, developing a swimming pool facility was a project that had strong support from community members. Considering the community support and potential tourism benefit to the area, the District of Tofino should consider allocating some funding from the Revenue Sharing Program to the swimming pool and recreation facility project following the completion of the feasibility studies and once a location for the facility has been determined. Ahkmahksis Water Reservoir Project Description and Rationale The Ahkmahksis Water Reservoir project has been identified as a high priority project by the municipal council. Advancement of this project was precipitated by a severe water shortage in the late summer of In order to restore tourism sector confidence in Tofino s ability to provide adequate water supply for residents and visitors during peak visitor months, Tofino has moved ahead with this project. This is a new water project that addresses the long term planning of Tofino s water supply. They received $800,000 from the Ministry of Community Services, however the project remains approximately 40% unfinished. It requires 2-1/2 months to complete the digging of the reservoir to hold 4.5 million gallons. Tofino s Water usage goes from an average of 4500 gallons per day in the summer to an average of 3000 gallongs per day in the winter. Increasing the water holding capacity of the District of Tofino by 4.5 million gallons helps address the water demand created by Tofino s resort population. The average numbers are based on 2007 data. Positive Outcome Indicators Adequate water supply coupled with a water conservation strategy (currently under development) will ensure sufficient water for residents and visitors during peak summer months. Scheduling and Budget Year Budget Tasks ,000 Completion of the Ahkmahksis Water Reservoir TOTAL 200,000 Collective Indicators of Positive Outcomes Commensurate with the established measures of success, by implementing this strategy the District of Tofino expects to see tangible and measurable results at the end of the 5 year period: Increased Occupancy and Length of Stay Tourism Tofino will track occupancy over the 5 year period. Tofino experiences high occupancy rates from mid June through to September but needs to increase shoulder and off season periods to create more stable year round tourism employment. As a result of the projects contained within this Strategy, occupancy should increase in the shoulder and off season periods by 25%. In addition, the amenities contained within this Strategy will encourage increased length of stay. 17

18 Improved Visitor Feedback Annual survey results will show progressive increases in visitor satisfaction rates. A survey may also be distributed to business owners that will assess the anecdotal responses of visitors to various amenities contained within this Strategy. Increased Resort Activity and Amenities The implementation of this strategy will result in a more diversified outdoor recreation product. This in turn will diversify the tourist markets from which the community can attract visitors. This will improve the guest experience and return rates. The community partners will assist in giving feedback and tracking these results. Increased Tourism Component of the Local Economy Several projects will result in Tofino diversifying the tourism component of the local economy. The Civic Center and Museum, Mountain Bike Park, and municipal campground are new projects that provide opportunities for Tofino to increase its tourism revenue through new types of amenities. Specifically, Tofino will see a measurable increase in the local dependency ratio and a 20% increase in local employment, particularly during the shoulder and off season. Increased Private Investment and Municipal Revenues The business community will realize significant economic benefits and opportunities from the implemented projects. Coupled with the planned municipal infrastructure improvements, local government will realize both increased taxation and fee-based revenues. Inherent Benefits Through Anecdotal Evidence Economic Diversification Vibrant and visible business community expressing pride in the community s natural and built amenities Provide new marketing levers for promoting the community Greater Quality of Life The implementation of the projects contained within this Strategy will result in greater amenities for residents of Tofino. Recreation and fitness opportunities, downtown revitalization and cultural expression will be realized by the community s own residents, resulting in measurable increases in civic pride identity, and public participation. 18

19 5 Year Resort Development Strategy: Budget The areas highlighted in blue represent the amount that the funding from the Revenue Sharing Agreement will contribute to the overall costs of the project Project Light House Trail Multi-Use Path Mountain Bike Park and Trails Beach Access and Infrastructure Downtown Revitalization Civic Center and Museum Municipal Campground Ahkmahksis Water Reservoir Other funding sources Cycling Infrastructure Partnerships Program LocalMotion District of Tofino (funds from Wickaninnish Inn) Towns for Tomorrow Green City Awards Towns for Tomorrow Total 100, , , , , , , , , ,000 50, , , , , ,000 50, ,000 40,000 40,000 40,000 20,000 20, , ,000 40,000 20,000 20, , ,000 50, , ,000 50,000 50, , ,000 25, , ,000 50,000 50, ,000 25, ,000 50,000 25,000 25, ,000 75, , , , ,000 2,380,000 75, , , , ,000 1,555,000 50, , , , ,000 50, , , , , , , , ,000 TOTAL 790, , , , ,000 5,040,000 TOTAL RESORT FUNDING CONTRIBUTION 600, , , , ,000 3,500,000 19