Georgias. Rome. Greater Rome Convention & Visitors Bureau Annual Report

Transcription

1 Georgias Rome Greater Rome Convention & Visitors Bureau 2010 Annual Report

2 Economic Impact 2010 Economic Impact Total Impact (Includes all categories below) $9,334,215 Sports Events Weddings & Reunions Group Travel People serviced Sales Tax Generated $653,395 Market Mix *Numbers represented on this economic impact report represent only events, conventions, meetings and other activities where the GRCVB was directly involved. A report with all tourism activity, including that not related to GRCVB, will be released in early summer by the Georgia Department of Economic Development. Major Conventions & Events Hosted in 2010 April GA Trust for Historic Preservation $49,700 July Jehovah s Witness Assembly $190,900 August Jehovah s Witness Assembly $190,900 October Jehovah s Witness Assembly $190,900 Reunions May Berry College Alumni Weekend $64,500 June Berry College Soar Session $159,750 August Darlington Boarding Students Orientation $64,500 October Darlington Alumni Weekend $51,600 Sports March Southern States Athletic Conference Basketball $265,990 June Southern Closed 16 $233,444 June Summer in the Hills Baseball Tournament $111,600 July Georgia Jr. Open Tennis $421,600 August Southern Closed Jr. Doubles Championship $74,400 *This is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which generated at least $25,000 of economic impact or more.

3 Marketing Leisure Market Atlanta Magazine Georgia Backroads Georgia Travel Guide Georgia State Parks Guide GEMC Georgia Magazine Mountain Crossroads Southern Living Trip Advisor Where Guestbook Atlanta Advertising Sports Market Sports Destination Management SportsEvents Convention & Meeting Market Georgia Trend Last Stop Gift Shop Magnolia Magazine Rome News Tribune WRAQ RomeGeorgia.org Metrics Original website design from May 2008 was finished in July. A color redesign was performed in August Visitation 46,204 Average time on site 2:15 Most active page Calendar Online Visitor Guide 2,377 visits Information requests 296 Georgia s Rome Visitor Guide 16 page single color brochure with color cover. 15,000 printed Visit Georgia s Rome NEW! Created as a new marketing piece for Rome & Floyd County. Full Color brochure. 35,000 printed Georgia s Rome Coupon Book Coupons from 12 restaurants and attractions. Full Color 3x5 booklet. 10,000 printed Winter Event Calendar NEW! Events for late early printed Between the Rivers brochure Self guided tour. One color brochure. 3,000 printed Online Marketing TheCivilWarInRome.org Metrics 2010 Visitation 203 Includes leisure market tracked by advertising SportsInRome.org Metrics Includes only qualified sporting event planners Facebook 2010 new followers 3,564 Total post feedback 5,030 Publications Myrtle Hill Brochure Self-guided tour. One color brochure. 11,500 printed Sheet Map UPDATED! Map of Rome & Floyd County. 10,000 printed Civil War Guide NEW! Guide to the Civil War in Rome & Floyd County. Full color 16 panel brochure. 10,000 printed Spring into Rome NEW! Co-op project with several attractions to bring in new travelers. 7,500 printed Outdoor Adventures in Georgia s Rome NEW! Guide to all outdoor activities in Rome & Floyd County. Full color 20 panel brochure. 3,000 printed Atlanta Magazine Georgia Backroads Georgia Trend GEMC Georgia Magazine Editorial Coverage Northwest Georgia Living Sports Destination Management SportsEvents

4 Product Development The Tennis Center of Georgia Currently in development, The Tennis Center of Georgia at Berry College will be the The purpose of The Tennis Center of Georgia state of Georgia, enhance the prestige of the state of Georgia. Additionally, The Tennis Center of Georgia will serve as a focal point of community development for the entire Northwest Georgia region by creating health & wellness opportunities and a positive quality of life for Northwest Georgia, teaching skills to partnerships to provide new opportunities for underserved demographics and special populations. w Sent Located on a 30 acre site adjacent to the new Armuchee Connector College Located behind Mount Berry Square Mall, home of 93 retailers courts designed to train and teach young children the full game in a smaller format continued play in rain 10,000 square foot clubhouse West Third Development Work continues to bring a major hotel property to the downtown riverfront. The District and is adjacent to the Oostanaula River and the Heritage Riverways Trail system. the property conducted by the Highland Group. Results state that the economic climate Negotiations with potential corporations are ongoing. in an effort to revitalize declining neighborhoods and stimulate reinvestment in under utilized property. The property is directly adjacent to the Chief John Ross Pedestrian Bridge linking the West Third Corridor to Historic Downtown Rome benefit from the addition of a full service hotel property, increasing the viability of This increase in tourism activity will directly increased economic impact.

5 2011 Outlook 2011 Objectives Marketing & Public Relations Enhance family & child friendly appearance of publications. Develop quarterly printed calendar. Enhance social media and website presence. Civil War Marketing Develop calendar of events relating to Civil War including a tour series. Raise awareness of Rome s Civil War history throughout Georgia through promotion. Strengthen awareness of Rome as a conference city to local professionals and educators. Sports Marketing Diversify hosted events. Last Stop Gift Shop Raise awareness of the gift shop within local community through outreach programs. Hire new Retail Marketing Manager to reorganize gift shop. Develop new corporate gift catalogue. Product Development Continue to advocate and organize the development of The Tennis Center of Georgia. Events booked for 2011 April GA Master Gardener s State Conference 300 people September Georgia Main Street Conference 250 people November 105th Council of the Episcopal Diocese of Atlanta 550 people Reunions August 439 Battalion Army Engineers Korean War Reunion 100 people Sports January Winter Cyclocross 500 people March Southern States Athletic Conference Basketball 2,700 people April Georgia Cup 300 people April Georgia State Jr Spring Open 400 people April Clocktower Classic Handcycling 300 people June Georgia Challenger 1,200 people July Georgia Jr Open 1,000 people July 6 yr. old Dizzy Dean World Series 360 people August Southern Closed Doubles Championship 700 people October RACE Rome Sprint Triathlon 250 people *This is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which are expected to generate at least $25,000 of economic impact or more.

6 Lisa Smith Kathy Mathis Linda Smith Ann Hortman Chris Cannon Jackie Kinzer Personnel GRCVB Staff Executive Director Deputy Director Sales & Event Coordinator Sports Marketing & Events Director of Communication Visitor Center Manager Staff Advancement GRCVB Board of Directors Contact Ben Hardin Edna Hardin BeBe Smith Charlotte Ball Trena Jones Wanda Mathis Visitor Center Host Visitor Center Host Visitor Center Host Gift Shop Manager Gift Shop Assistant Manager Gift Shop Sales Clerk Lisa Smith served as President of the Georgia Association of Convention & Visitor Bureaus. Lisa Smith, Chris Cannon & Ann Hortman attended the 2010 Georgia Governor s Conference and met with legislators. Chris Cannon & Ann Hortman coauthored an article on economic impact published in Sports Destination Management. Chris Cannon, Ann Hortman & Linda Smith earned Rome the title of Camera Ready Community during a ceremony in Atlanta. Ann Hortman represented Rome at the SSAC meeting in Montgomery, Ala. Kathy Mathis completed continuing education in tourism management. Chris Cannon received internet marketing training at the Susan Sweeny Internet Bootcamp. Ann Hortman presented at the NAIA Host City Conference. Rebecca Roberts, Chair Shorter University Larry Arrington, Vice Chair Shorter University Jennifer Beard Berry College John Bennett City of Rome Brenda Bowen Harbin Clinic Harry Brock Appraisal Associates of Rome Floyd County Commission Richard Garland Rome Floyd Parks & Recreation Vickie Hill Synovus Mortgage Sue Lee Rome City Commission Sandra Lindsey SunTrust Bank Holly Lynch The Season Chris McHagge The Claremont House Jackie Moreland Chamber of Commerce / Hype, Inc. Gay Nichols Hawthorn Suites Anil Patel Country Inn & Suites Kevin Poe Floyd County Wanda Reid Vargo Orthodontics Vivian Richmeier Coosa Country Club Lisa Schlenk Community Volunteer Ernie Smith Dempsey, Lord, & Smith Bill Thorton Community Volunteer Greater Rome Convention & Visitors Bureau 402 Civic Center Drive, Rome, Georgia