MVT Neighborhood Perception Survey Summary Results Covering Calendar Year 2017

Transcription

1 MVT Neighborhood Perception Survey Summary Results Covering Calendar Year 2017

2 Survey Overview Launched January 2018 Circulated electronically and by hard copy via: MVT CID s Triangle Times newsletter (nearly 3K subscribers) Social media (e.g., Facebook and Twitter) Property managers to area residents who may not have access to digital technology 722 responses from residents, workers, retailers and patrons 3 more than % more than

3 Respondent Profiles Age Range of Respondents 3 25% 57% of respondents are between 26 and 39 years of age 2 19% 22% 15% 16% 11% 11% 5% 6% 3% 3% 3% 3% 2% 2% <

4 Respondent Profiles Where MVT Residents Work Where MVT Residents Work (Relative to MVT) Location % Same Zip as MVT 25% 1-mile radius 54% 3-mile radius 82% 5-mile radius 86% 4

5 Respondent Profiles Where MVT Workers Live Where MVT Workers Live (Relative to MVT) Location % Same Zip as MVT 9% 1-mile radius 14% 3-mile radius 39% 5-mile radius 53% 5

6 Cleanliness Perception of MVT as Clean or Very Clean Since % 78% 81%

7 Cleanliness Perception of MVT as Clean or Very Clean Breakdown by Respondent Type in % 82% 82% 81% Residents Office workers Retail workers / owners Visitors / patrons All 7

8 Safety Perception of MVT as Safe or Very Safe Since % 64% 5 48%

9 Safety Perception of MVT as Safe or Very Safe Breakdown by Respondent Type in % % 55% 6 64% Residents Office workers Retail workers / owners Visitors / patrons All 9

10 FRESHFARM MVT Farmers Market Awareness of the FRESHFARM MVT Farmers Market Last Two Years % 7 65%

11 FRESHFARM MVT Farmers Market Respondents Who Attended FRESHFARM MVT Farmers Market 2+ Times/Month* Since % 3 25% 2 19% 17% *Among those aware of the market 11

12 None Once or twice during the season Once a month 2-3 times a month Every week None Once or twice during the season Once a month 2-3 times a month Every week FRESHFARM MVT Farmers Market Respondents Who Attended FRESHFARM MVT Farmers Market 2+ Times a Month* Breakdown by respondent type in % 22% 21% 21% 2 19% 17% 15% 14% 14% 8% 12% 5% Residents Visitors / patrons *For those aware of the market 12

13 Mode of Transportation Preferred Mode of Transportation To/From Work Breakdown by Respondent Type in % 45% 45% % 3 25% 34% 26% 35% 31% 27% 33% 27% 2 15% 5% 18% 19% 16% 13% 11% 9% 9% 7% 7% 6% 7% 7% 6% 3% Walk Public transportation Personal car Bike Ridesharing or taxi Residents Office workers Retail workers / owners Visitors / patrons All 13

14 Mode of Transportation Cars per Household 5 45% 4 35% 3 25% 44% 48% 26% 36% 38% % 43% 43% 46% 2 15% 14% 11% 8% 5% Residents Office workers Retail workers / owners Visitors / patrons All 14

15 Strategic Priorities Respondent Feedback on Preferred Order of MVT CID Priorities Ranked in Order of Importance Priorities 2017 Change from 2016 Change from 2015 Public safety Cleanliness / landscaping Park / green space / open space activation 3 +2 N/A Business attraction (office / retail) Homeless outreach Transportation / accessibility Marketing / community events

16 Green, Open & Public-Use Spaces Perception of the Quality, Availability & Supply of MVT CID Green, Open & Public-Use Spaces Last Two Years % 61% % 27% % 12% Sufficient quality, availability and supply Insufficient quality, availability and supply No opinion 16

17 Green, Open & Public-Use Spaces Most Important Features & Elements for MVT CID s Green, Open & Public-Use Spaces Ranked in Order of Interest Rank All Residents Office Workers Visitors & Others Aesthetics (e.g., public art, landscaping, flower beds, water features) Relaxation (e.g., picnics, tables, chairs, umbrellas, etc.) Dining (e.g., café, food service, etc.) Event space (e.g., concerts, outdoor movies, etc.) Pet recreation (e.g., dog park, dog run, etc.) Playing fields (e.g., baseball, basketball, football, jogging, lacrosse, soccer, softball) Children's recreation (e.g., playground, etc.)

18 Community Events Respondent Feedback on Most Preferred Community Events Ranked in Order of Interest Ranking All Residents Office Workers Visitors & Others Farmers market Seasonal festivals Art and cultural events Outdoor concerts / music Movie showings Block party Outdoor fitness classes / competitions Social mixers Community planting days Dog-friendly events Family / children events

19 Perception of Civic Engagement Perception of Strong or Very Strong Civic Engagement & Community Pride within MVT Last Two Years 45% 4 39% 35% 35% 3 25% 2 15% %

20 Perception of Civic Engagement Perception of Strong or Very Strong Civic Engagement & Community Pride within MVT Breakdown by Respondent Type 6 55% 5 43% 47% 4 33% 38% 35% Residents Non-residents Office workers Retail workers / owners Visitors / Patrons All 20

21 MVT s Current Brand & Future Potential How MVT is perceived today Convenient Growing Vibrant Improving Central Developing Construction Clean and future aspirations for the neighborhood Vibrant Community Destination Exciting Thriving Fun Safe Green Source: Eight most commonly used words in each category from the MVT Neighborhood Perception Survey covering calendar year

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