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1 Tourism Barometer December 2008 A service of the Atlantic City Convention and Visitors Authority 2314 Pacific Avenue Atlantic City, NJ or 888-AC-VISIT ( ) Produced in conjunction with Brian J. Tyrrell, Ph.D. at the New Jersey Center for Hospitality and Tourism Research at The Richard Stockton College of New Jersey

2 Atlantic City Convention Center Statistics from the Atlantic City Convention and Visitors Authority including Conventions, Meetings, Trade, Public and Hotel Shows Room Nights Contribution Attendees Delegate Spending

3 20% Atlantic City Convention Center Percentage Change YTD Over YTD and Month Over Month 10% 11% 12% 7% 3% 0% 2% -3% -4% -10% -11% -11% -10% -9% -12% -9% -8% -7% -20% -17% -21% -17% -21% -17% -21% -30% -27% -40% YTD 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter December -35% -33% Conventions, Meetings, Trade, Public and Hotel Shows # Room Nights # of Attendees Delegate Spending

4 50 Atlantic City Convention Center Conventions, Meetings, Trade, Public and Hotel Shows Combined Conventions, Meetings, Trade, Public and Hotel Shows 2007 Conventions, Meetings, Trade, Public and Hotel Shows 2008

5 Atlantic City Convention Center Room Night Contributions (Thousands) Thousands # Room Nights 2007 # Room Nights 2008

6 Atlantic City Convention Center Attendees (Thousands) Thousands

7 Atlantic City Convetion Center Delegate Spending ($Millions) Millions $40 $35 $37 $30 $25 $20 $18 $19 $15 $10 $15 $14 $14 $11 $7 $16 $13 $10 $5 $3 $

8 Atlantic City Visitors Center & Website Statistics provided by the Atlantic City Convention and Visitors Authority including Visitor Center & Website Economic Impact Visitor Center & Website Room Reservations Visitor Center & Website Visitors

9 Thousands $500 $450 Atlantic City Convention and Visitors Authority Visitors Center Economic Impact ($Thousands) $442 $400 $350 $300 $250 $200 $176 $196 $150 $138 $135 $100 $88 $100 $50 $35 $34 $45 $33 $24 $ Economic Impact 2008 Economic Impact

10 Thousands $500 $450 Atlantic City Convention and Visitors Authority Website Economic Impact ($Thousands) $430 $463 $400 $350 $300 $322 $250 $200 $163 $217 $188 $244 $253 $206 $167 $175 $150 $117 $100 $50 $ Economic Impact 2008 Economic Impact

11 250 Atlantic City Convention and Visitors Authority Visitors Center Room Nights Room Nights 2008 Room Nights

12 Atlantic City Convention and Visitors Authority Website Room Nights Room Nights 2008 Room Nights

13 Thousands Atlantic City Convention and Visitors Authority Visitors Center Traffic (Thousands) Visitors 2008 Visitors

14 Thousands Atlantic City Convention and Visitors Authority Website Visitors (Thousands) Visitors 2008 Visitors

15 Boardwalk Hall Statistics provided by the Atlantic City Convention and Visitors Authority including Boardwalk Hall Attendance

16 Thousands Atlantic City Convention and Visitors Authority Boardwalk Hall Attendance (Thousands) Boardwalk Hall Attendance 2007 Boardwalk Hall Attendance 2008 Boardwalk Hall Attendance

17 Casino Statistics provided by the New Jersey Casino Control Commission including Casino Employment Casino Hotel Occupancy and ADR

18 New Jersey Casino Control Commission Casino Employment (Thousands) Thousands Casino Hotel Employment 2007 Casino Hotel Employment 2008

19 100% New Jersey Casino Control Commission Atlantic City Casino Hotel Occupancy Rate 97.2% 95.7% 95% 93.1% 94.3% 93.9% 91.3% 90% 88.9% 88.5% 86.3% 88.9% 86.2% 87.4% 85% 80% 75% 70% 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter 2006 Occupancy Rate 2007 Occupancy Rate 2008 Occupancy Rate

20 $120 New Jersey Casino Control Commission Atlantic City Casino Hotel Average Daily Rate (ADR) (Figures Include Comps) $ $110 $ $ $ $ $100 $92.09 $96.09 $93.03 $97.55 $96.68 $98.45 $94.96 $90 $80 $70 $60 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter 2006 ADR 2007 ADR 2008 ADR

21 New Jersey Casino Control Commission Atlantic City Casino Win (Net Amount of Gaming Revnue Won) ($Billions) Billions $6 $5 $4.30 $4.30 $4.38 $4.49 $4.81 $5.02 $5.22 $4.92 $4.55 $4 $3 $2 $1 $

22 Transportation Statistics provided by the South Jersey Transportation Authority and NJ Transit & Atlantic City International Airport including Pleasantville Toll Plaza Cars Atlantic City International Airport (ACY) Scheduled & Chartered New Jersey Transit Atlantic City Rail Passengers

23 Thousands South Jersey Transportation Authority Overnight and Daytrip Motorcoaches (Thousands) Buses 2007 Buses 2008 Buses

24 Thousands South Jersey Transportation Authority Overnight and Daytrip Motorcoach Riders (Thousands) Riders 2007 Riders 2008 Riders

25 20% Atlantic City International Airport New Jersey Transit Transportation Statistics Percentage Change Year over Year and Month over Month 15% 12.8% 15.0% 13.6% 11.2% 14.4% 10% 9.1% 5% 3.8% 5.7% 1.8% 5.3% 6.7% 0% -5% -10% -15% -8.1% -12.2% -12.2% -15.8% -11.6% -14.9% -9.6% -20% YTD 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter December Atlantic City International Airport - Scheduled Service Passengers Atlantic City International Airport - Charter Passengers New Jersey Transit Atlantic City Rail Passengers

26 20% South Jersey Transportation Authority Transportation Statistics Percentage Change Year over Year and Month over Month 15% 15.0% 10% 8.4% 8.5% 6.5% 5% 0% 0.7% -0.4% -5% -4.2% -5.5% -3.2% -10% -15% -8.4% -9.9% -10.0% -12.7% -10.6% -10.7% -12.2% -12.1% -14.6% -20% YTD 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter December Atlantic City Expressway - Pleasantville Plaza Cars Overnight and Daytrip Motorcoaches Overnight and Daytrip Motorcoach Riders

27 Millions South Jersey Transportation Authority Atlantic City Expressway Pleasantville Plaza Cars (Millions)

28 Thousands Atlantic City International Airport (ACY) Scheduled Service Passengers (Thousands)

29 Thousands Atlantic City International Airport (ACY) Charter Service Passengers (Thousands)

30 Thousands New Jersey Transit Atlantic City Rail Passengers (Thousands)

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