THE INTERNATIONAL EXHIBITION FOR THE FOOD, DRINK, HOTEL, RESTAURANT, FOODSERVICE, BAKERY & SUPERMARKET INDUSTRIES

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1 THE INTERNATIONAL EXHIBITION FOR THE FOOD, DRINK, HOTEL, RESTAURANT, FOODSERVICE, BAKERY & SUPERMARKET INDUSTRIES Approved Event Held in Conjunction with: Including: MAY, 2014 KINTEX KOREAN INTERNATIONAL EXHIBITION CENTER CO-HOSTED BY Korean Foods Industry Association

K O R E A S P R E M I E R I N T E R N A T I O N A L F O O 13-16 MAY, 2014 KINTEX KOREAN INTERNATIONAL EXHIBITION CENTER Photos taken at Seoul Food & Hotel 2013 Servicing a market that still imports

Drawing a senior trade-only audience from all sectors of Korea s food and beverage industry, it gives international companies an undisputed entry point into this thriving market.

It has FTAs with Colombia, Turkey, Chile, Singapore, India, ASEAN, and the European Free Trade Association (Iceland, Norway, Liechtenstein, Switzerland), the European Union, Peru, and the, meaning

2 K O R E A S P R E M I E R I N T E R N A T I O N A L F O O MAY, 2014 KINTEX KOREAN INTERNATIONAL EXHIBITION CENTER Photos taken at Seoul Food & Hotel 2013 Servicing a market that still imports seventy per cent of its food and agricultural needs, Seoul Food & Hotel is Korea s largest food and hospitality trade show. Drawing a senior trade-only audience from all sectors of Korea s food and beverage industry, it gives international companies an undisputed entry point into this thriving market. South Korea's economic success is founded on access to world markets, and the country is a proponent of free trade agreements (FTAs). It has FTAs with Colombia, Turkey, Chile, Singapore, India, ASEAN, and the European Free Trade Association (Iceland, Norway, Liechtenstein, Switzerland), the European Union, Peru, and the, meaning that South Korea and its FTA partners account for nearly half of world economic output. A great place to do business... A TRULY GLOBAL EXHIBITION With exhibitors from 39 countries Seoul Food & Hotel 2013 welcomed participation of 29 official national pavilions coordinated by government bodies, trade export associations and pavilion organisers. Argentina Chile Ethiopia* Japan Peru* Thailand Australia China France Mexico Philippines Turkey Austria Columbia Germany Netherlands Poland Belgium Denmark* Indonesia New Zealand Spain Vietnam Canada Ecuador Italy Norway Taiwan *Newcomers in 2013 KEY MARKET FACTS 13th world s largest economy 49 million consumers $32,400 per capita income 2.8% & 3.8% projected economic growth in % Urbanised 70% of agricultural needs are imported Seoul Food and Hotel was what every company wants a show to be. Many qualified buyers ready to buy goods. I would highly recommend to put the Seoul Food & Hotel on your next year plans for positive results. BRIAN J. SCHROEDER, DIRECTOR, KIZABLE LLC "Our participation in Seoul Food & Hotel was highly positive. We have received uncountable consultations about the products there presented. Without any doubts, Korea is a market we have to explore and we'll keep working to be present in next year s edition of Seoul Food & Hotel." MAURICIO PELLEGRINO, EXPORT PROMOTION PROSAP

D, D R I N K & H O S P I T A L I T Y T R A D E S H O W SHOW FACTS 53,541m 2 of exhibition area 10,611m 2 dedicated to the International Hall 40,851 trade

2 President / CEO 15% Purchaser 14% Marketing / Planning 13% R & D Department 1 Sales 7% Manufacturing Management 5% Administration & General Affairs 5%

Chuncheong Gwangju Jeonnam Jeonbuk 1% Daegu Gyeonbuk 1% Gangwon Busan Gyeongnam JAPAN PRODUCT INTEREST Agricultural Products & Processing 15% Coffee & Tea 10%

Service 7% Dairy Product 6% Wine/Spirits/Beverages 6% Franchise 5% Traditional Food 4% Catering Poultry 1% FOCUSED SECTORS & A WIDE VARIETY OF PRODUCT SECTORS

Wine & Spirits Wine Korea provides the most established marketing platform in Korea for both new to market & established wine brands.

Gourmet Food Health Food Organic Food & Drink Baby Food Secure Your Place Today! "Attend the show for great export success and come prepared to close deals.

3 D, D R I N K & H O S P I T A L I T Y T R A D E S H O W SHOW FACTS 53,541m 2 of exhibition area 10,611m 2 dedicated to the International Hall 40,851 trade visitors from all over Korea + 6 continents 546 exhibiting companies from 39 countries 29 international pavilions 136 members of the press VISITOR JOB FUNCTION 2 President / CEO 15% Purchaser 14% Marketing / Planning 13% R & D Department 1 Sales 7% Manufacturing Management 5% Administration & General Affairs 5% Quality Assurance / Inspection 3% Trading Promotional Engineer REGIONAL BREAKDOWN CHINA 2 Other NORTH KOREA 3 Incheon Gyeonggi 35% Seoul SOUTH KOREA 5% Daejeon Chuncheong Gwangju Jeonnam Jeonbuk 1% Daegu Gyeonbuk 1% Gangwon Busan Gyeongnam JAPAN PRODUCT INTEREST Agricultural Products & Processing 15% Coffee & Tea 10% Food Ingredients & Additives 10% Baking & Confectionery 10% Health & Functional Food 8% Livestock & Processing 8% Seafood & Processing 8% Food Information Service 7% Dairy Product 6% Wine/Spirits/Beverages 6% Franchise 5% Traditional Food 4% Catering Poultry 1% FOCUSED SECTORS & A WIDE VARIETY OF PRODUCT SECTORS Meat & Poultry Meat Korea is dedicated to meat producers & processors looking to develop their business in Korea. Wine & Spirits Wine Korea provides the most established marketing platform in Korea for both new to market & established wine brands. Seafood Beverages - Non Alcoholic Beer Tea & Coffee Canned & Processed Foods Confectionery Cheese & Dairy Food Ingredients Fresh Produce Frozen & Chilled Food Gourmet Food Health Food Organic Food & Drink Baby Food Secure Your Place Today! "Attend the show for great export success and come prepared to close deals. The show was well attended and setting up of the appointments previous to our arrival was very useful. CHAD AKHAVAN, OWNER ALLIED INTERNATIONAL CORP "Seoul Food Exhibition provides a good meeting place!" KILWON LEE, SENIOR MARKET ADVISER INNOVATION NORWAY

INDUSTRY SUPPORT All of the leading industry and governmental bodies and associations support Seoul Food & Hotel 2014.

Safety (MFDS) Gyeonggi-Do Goyang City Korea Food Research Institute (KFRI) Korea Health Industry Development Institute (KHIDI) Korean Society of Food Science & Technology (KoSHoST) Korean Society for

4 INDUSTRY SUPPORT All of the leading industry and governmental bodies and associations support Seoul Food & Hotel Ministry of Knowledge Economy (MKE) Ministry of Agriculture, Food & Rural Affairs (MAFRA) Ministry of Culture, Sport & Tourism (MCST) Ministry of Health & Welfare (MOHW) Ministry of Food and Drug Safety (MFDS) Gyeonggi-Do Goyang City Korea Food Research Institute (KFRI) Korea Health Industry Development Institute (KHIDI) Korean Society of Food Science & Technology (KoSHoST) Korean Society for Food Engineering (KSFE) Korea Distribution Science Association (KDSA) The Korean Society of Food Hygiene & Safety (KoSFoS) Korea Importers Association (KOIMA) Korea Imported Liquor Wholesale s Association (KILWA) Korean Bakers Association (KBA) Korea Dietetic Association (KDA) Korea Cooks Association (KCA) Korea Restaurant Association (KRA) Korea Wine Association (KWA) Rural Development Administration (RDA) THE VENUE The KINTEX exhibition complex is one of the newest and finest international facilities in North East Asia in size, operational systems and service quality. It is equipped with facilities and infrastructure superior to other exhibition centres all over the world. It is close to both Gimpo and Incheon international airports and a short distance from metropolitan Seoul. It is close to many leading hotels and is within easy reach of the Seoul subway system. After its recent expansion, the centre now occupies over 100,000m 2 gross of exhibition space. KINTEX is widely recognised as one of the finest centres in Asia, and now one of the finest in the world. THE ORGANISERS Allworld Exhibitions is Asia Pacific s leading organiser of food and hospitality shows, with 15 such events in the region. These events are marked with the famous Apple quality symbol, and include FHC China, FHA in Singapore and HOFEX in Hong Kong, among many others. In its unique partnership with KOTRA, the Korea Trade-Investment Promotion Agency, it has made Seoul Food & Hotel the undisputed entry point to the Korean food, drink and hospitality market. STAND PACKAGE OPTIONS SPACE ONLY WALK ON STAND PREMIUM PACKAGE Bare floorspace, ideal for large exhibitors or national groups who wish to build their own stand. US$310 per m 2 Includes walls, carpet, lighting, facia, power point, counter, table, chairs & shelving. US$370 per m 2 (minimum area 9m 2 ) Includes walls, carpet, lighting, facia, power point, counter, table, chairs, lockable cupboard, display cube, logo tower & shelves. US$400 per m 2 FOR FURTHER INFORMATION - PLEASE CONTACT YOUR NEAREST OFFICE: WORLDWIDE Overseas Exhibition Services Ltd 12th Floor, Westminster Tower 3 Albert Embankment London, SE1 7SP, United Kingdom Tel: +44 (0) Fax: +44 (0) fhawkes@oesallworld.com Contact: Fraser Hawkes KOREA Korean Exhibition Management Co., Ltd 508 LG Twintel 1st Samsung-dong Seoul, , Korea Tel: +82 (0) Fax: +82 (0) ellen@kemallworld.com Contact: Ellen Ha ASIA/ASEAN Singapore,

5 Held in Conjunction with: The International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries MAY, 2014 Including: KINTEX, Korea International Exhibition Center Fax Reply Fax +44 (0) Please contact me to discuss: Seoul Food & Hotel 2014 Wine Korea 2014 Meat Korea 2014 STAND PACKAGES I would like to exhibit at: Seoul Food & Hotel 2014* Wine Korea 2014* Meat Korea 2014* Stand Size 3m x 3m 3m x 6m 3m x 9m 4m x 6m 6m x 6m Other: m 2 I would like to exhibit in a: National or Regional group* Stand Type Space Only - US$310 per m 2 (minimum 18m 2 ) Walk on Stand - US$370 per m 2 (minimum 9m 2 ) Premium Stand - US$400 per m 2 (minimum 18m 2 ) SPACE ONLY US$310 per m 2 Bare floorspace, ideal for large exhibitors or national groups who wish to build their own stand. Your Details Company: Contact: Address: Position: WALK ON STAND US$370 per m 2 Includes walls, carpet, lighting, facia, power point, counter, table, chairs & shelving. (minimum area 9m 2 ) Postcode: Country: Telephone: Fax: Products: Special Requirements * Please note that completion of this form constitutes no commitment of any kind PREMIUM PACKAGE US$400 per m 2 Includes walls, carpet, lighting, facia, power point, counter, table, chairs, lockable cupboard, display cube, logo tower & shelves. For further information please contact your nearest office WORLDWIDE Overseas Exhibition Services Ltd 12th Floor, Westminster Tower 3 Albert Embankment London, SE1 7SP, United Kingdom Tel: +44 (0) Fax: +44 (0) fhawkes@oesallworld.com Contact: Fraser Hawkes KOREA Korean Exhibition Management Co., Ltd #508 LG Twintel 1st Samsung-dong Seoul, , Korea Tel: +82 (0) Fax: +82 (0) ellen@kemallworld.com Contact: Ellen Ha ASIA/ASEAN Singapore,

International Representatives AUSTRALIA Export Solutions PO. Box 395 Osborne Park WA 6917 Australia Tel: +61 (0) 8 9201 0331 Fax: +61 (0) 8 9201 0338 Email: philip@exportsolutions.com.

6 International Representatives AUSTRALIA Export Solutions PO. Box 395 Osborne Park WA 6917 Australia Tel: +61 (0) Fax: +61 (0) philip@exportsolutions.com.au Contact: Philip Litton AUSTRIA Gesell & Co Messemarketing Sieveringer Strasse, 153 Wien A-1190 Austria Tel: Fax: w.gesell@gesell.com Contact: Walter Gesell BELGIUM Janine Heneine Koning Leopold III Laan 22/0101 B-3001 Herverlee Belgium Tel: Fax: heneinejanine@skynet.be Contact: Janine Heneine CANADA Oak Overseas Ltd. 112 Cabarrus Avenue East Concord North Carolina Tel: (Ext: 303) Fax: mzichy@oakoverseas.com Contact: Michele Zichy CYPRUS Suricom Consultants Ltd. J.F. Kennedy Avenue P.O BOX CY-3301 Limassol Cyprus Tel: Fax: demetra@suricom.com.cy Contact: Demetra Chrysostomou FRANCE Promessa 3, rue de la Louviere BP 37 F Rambouillet Cedex France Tel: Fax: frederic.kretzer@promessa.com Contact: Frederic Kretzer GERMANY Balland Messe-Vertrieb GmbH Vogelsanger Weg 45a D Koeln Germany Tel: Fax: k.orth@balland-messe.de Contact: Karin Orth GREECE Suricom Consultants Ltd. J.F. Kennedy Avenue P.O BOX CY-3301 Limassol Cyprus Tel: Fax: demetra@suricom.com.cy Contact: Demetra Chrysostomou INDIA Comnet Exhibitions 217-B (Second Floor) Okhla Industrial Estate, Phase III New Delhi India Tel: Fax: hemasaxena@eigroup.in Contact: Hemah Saxena INDONESIA Singapore ITALY Organizzazione Vittorio Caselli SRL Via Magenta 19 I Florence Italy Tel: Fax: paola.caselli@caselli.it Contact: Paola Caselli MALAYSIA Quantum Atlas Sdn.Bhd. 99B, Jalan SS21/1A Damansara Utama Petaling Jaya Selangor, Darul Ehsan Malaysia Tel: Fax: rosly118@gmail.com Contact: Mohd. Rosly Selamat will.wee1985@gmail.com Contact: Will Wee NEW ZEALAND Eurofair Ltd PO Box Auckland 1143 New Zealand Tel: Fax: jlg@eurofair.co.nz Contact: John Gore PORTUGAL Walter & Cia, Lda Largo De Andaluz, 15-3, Dto.-4 P , Lisbon Portugal Tel: Fax: hans.walter@walter.pt Contact: Hans Walter SINGAPORE Singapore SOUTH AFRICA Specialised Exhibitions PO Box Southdale 2135 South Africa Tel: Fax: dniemack@specialised.com Contact: Dawn Niemack SOUTH AMERICA, CENTRAL AMERICA & MEXICO FeriasAlimentarias.com SAGL Av. Forest 1438 C1427CEY Buenos Aires Argentina Tel: Fax: cecilia@feriasalimentarias.com Contact: Cecilia Rodriguez di Sanzo SPAIN Natalia Barzano Pje. Foraste Bjos 3a E Barcelona Spain Tel: Fax: nbarzano@gmail.com Contact: Natalia Barzano THAILAND BLI (Thailand) Co. Ltd. 170/70, 22nd Floor - Ocean Tower 1 Soi Sukhumvit 16 Ratchadapisek Rd., Klongtoey Bangkok Thailand Tel: Fax: / thanyalak@blithailand.com Contact: Ann Thanyalak TURKEY Selten Ulus Fuar Ve Aks Tic. Ltd Sti Cemal Sururi Sok. Halim Meric Is Merkezi No: 15/19 Mecidiyekoy Istanbul Turkey Tel: Fax: selten@selten.com Contact: N Selten Hasdal UK Overseas Exhibition Services Ltd 12th Floor, Westminster Tower 3 Albert Embankment London SE1 7SP UK Tel: +44 (0) Fax: +44 (0) fhawkes@oesallworld.com Contact: Fraser Hawkes Oak Overseas Ltd. 112 Cabarrus Avenue East Concord North Carolina Tel: (Ext: 303) Fax: mzichy@oakoverseas.com Contact: Michele Zichy

Seoul FoodTech 2013, including: International Hall Hall 5. Trade Only exhibition. 53,541m² (Halls 1 to 5) International Hall 10,611 m²

Seoul FoodTech 2013, including: International Hall Hall 5. Trade Only exhibition. 53,541m² (Halls 1 to 5) International Hall 10,611 m² POST SHOW REPORT Show facts & figures Show name: Seoul Food & Hotel 2013 Incorporating: Wine Korea 2013 & Meat Korea 2013 Held in conjunction with: Dates & Opening hours: Venue: Type: Frequency: Show size: