MEDIA KIT 2017 WELCOME TO OTTAWA

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1 WELCOME TO OTTAWA OUTFRONT Media has a strong presence in Ottawa. On major access and crosstown routes, our Horizontal Posters provide the ability to reach niche areas within the city or to generate strong overall awareness market wide. Key nearby regions in which OUTFRONT Media has Poster inventory include: Gatineau, Smiths Falls, Beckwith, Carleton Place, Arnprior and Perth.

2 OTTAWA PROFILE Ottawa is Canada s capital city. An economic powerhouse with a quality of life second to none, a thriving international technology and business centre and world class tourism and convention destination. It is one of North America s fastest growing economies boasting an eclectic blend of old and new neighbourhoods, business and government, English and French and welcomes many other cultures and customs. Ottawa is also rich in culture and heritage with its many national institutions, parklands, waterways and historic architecture. It is home to a large number of foreign embassies and is a recognized centre for both academics and professional training. OUTFRONT Media Ottawa has the inventory to immerse these desirable consumers in your brand message as they shop, work, play and go to school. MEDIA FORMATS Posters / Tri-Visions Superboards Digital Exteriors All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at MARKET FACTS 1,313,710 CMA Population 57.5% obtain post-secondary education Average Household Income $96,143 Over 7.3 million tourists per year Major Ethnic Groups: Arabic, Chinese, West Indian, 3 universities, 4 colleges Key Industry Sectors: Information & communication technology, aerospace & defense, telecommunications, tourism, public service 4 th largest CMA in Canada In 2007, the Rideau Canal, the oldest continuously operated North American canal system, was registered as a UNESCO World Heritage Site. SOURCES: Manifold Data Mining, SuperDemographics 2014, City of Ottawa

3 MAJOR POINTS OF INTEREST Festivals & Events Blues festival Canada Day festival Christmas Lights across Canada Ottawa Fringe festival R.C.M.P. Musical Colleges/Universities Algonquin College Carleton University Dominican University College La Cité collégiale Saint Paul University University of Ottawa Sports NAV Canada Conference Centre Canadian Tire Centre The Ottawa Congress Centre Ride Centre Rideau Canal festival Sound & Light Show on Parliament Hill Winterlude NHL s Ottawa Senators Ottawa 67 s (Ontario Hockey League) Ottawa Wizards (soccer) Convention Centres Shopping Bank Street Bayshore Shopping Centre Billings Bridge ByWard Market Carlingwood Shopping Centre Chinatown (Somerset Street) Hazeldean Mall Tourist Attractions Canadian Agriculture Museum Canadian Aviation Museum Canadian Museum of Civilization Canadian Museum of Nature Canadian Science & Technology Museum Canadian War Museum Currency Museum Laurier House Herongate Mall Little Italy Merivale Mall Ottawa Train Yards Shopping District Place d Orléans Rideau Centre Sparks Street Mall St. Laurent Centre Westboro Village National Art Centre National Gallery of Canada Parliament Hill Rideau Hall Royal Canadian Mint Supreme Court of Canada Bank Street Casino du Lac-Leamy Gatineau Hills Sparks Street The Glebe

4 OTTAWA MEDIA Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10 x 20 ) and do not require special production. Locations tend to be in high demand areas, with high circulation. Each face is still for 3 seconds before turning to the next face. Faces can be used individually or booked as a loop to use strategically with 3 messages. Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%. Superboards More than twice the size of a Poster, and located in high traffic locations or intersections, Superboards can be used to generate huge impact on their own or in conjunction with another Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable, so creative can be moved from one board to another to increase reach and campaign duration, or can be stored and reused for subsequent flights.

5 OTTAWA MEDIA Digital Exterior An integral part of today s dynamic urban landscape, our growing nationwide digital portfolio of key locations in strategic markets, provides advertisers with a compelling platform to use the strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that can change or rotate by day, time of day or even type of day.

6 OTTAWA MAP OTTAWA CMA Posters, Trivisions, Digital and Superboards

7 OTTAWA CONTACT OUTFRONT Media Ottawa 565 Industrial Avenue Ottawa, ON K1G OZ1 Telephone: (613)