11th-13th September PETEXPO 2008 IS PROUDLY BROUGHT TO YOU BY THE PET INDUSTRY ASSOCIATION OF AUSTRALIA THANKS TO OUR SPONSORS

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1 Convention & Exhibition Centre Darling NSW th-th September THANKS TO OUR SPONSORS Platinum Sponsor Gold Sponsors PET EXPO 00 Information & REGISTRATION BROCHURE Major National Trade Exhibition Grooming Seminars Retail Pet Store Bus Tour Exciting Grooming Competitions Small Business HELP! Seminars Gala Dinner/Dance & Awards Night Bronze Sponsor Visitors Badge Visitor Satchels Groomex Sponsor 0 Australia s Premier Trade Exhibition of Pet & Aquaria Product For more information contact Anne Saunders AnEvent Management p: 0 f: e: anevent@bigpond.com w: All programs are subject to change. No refunds will be made after the 0//0 Convention & Exhibition Centre th-th September th Retail Stores Bus Tour & Groomex th Trade Exhibition (noon to pm) th Trade Exhibition (am to pm) PETEXPO 00 IS PROUDLY BROUGHT TO YOU BY THE PET INDUSTRY ASSOCIATION OF AUSTRALIA

2 Schedule Thursday th September Retail Pet Store Bus Tour* Groomex Seminars *pre booked country and interstate visitors only Friday th September Annual General Meeting of PIAA** Pet Industry Forum (open to all) Trade show open Retail Seminar (Koi & Ponds) Grooming Competition Terriers/Others Retail Seminar (Freshwater Tropical s & Cichlids) Retail Seminar - A Retailers Story Grooming Competition Creative Retail Seminar (Marine & Reef s) Saturday th September.0am -.00pm.0am -.00pm.0am -.0am 0.00am -.0am noon -.00pm.0pm -.0pm.00pm -.00pm.00pm -.00pm.0pm -.pm.00pm -.00pm.0pm -.0pm Trade show open.00am -.00pm Retail Seminar (Store Layout/Merch.).0am - 0.0am Retail Seminar (Retail Marketing).0am -.0pm Grooming Competition Poodle.0pm -.0pm Retail Seminar (Understanding Retail Financials).0pm -.0pm Grooming Competitions BEST IN SHOW and presentations.00pm PIAA Gala Dinner/Dance & Awards Night.00pm - Midnight All program, content & details subject to change without notice ** PIAA members only On Display* Pet food/treats Pet clothing Leads/collars Pet cages & housing Pet bedding Pet medicine Health products Grooming equipment Grooming supplies Hydrobaths Cat litter Pet training product Aquaria fish Water features Pu m p s Heaters/Lighting Industry publications Filters Fish feed Fish medicine & fish care Aquatic plants Ponds Water treatment Petcare literature Pet gifts Reptile enclosures Reptile heating/lighting Bird food & accessories Shop fitting & display suppliers * Based on previous year PET EXPO - more than just a trade show Groomex A very special day of seminars featuring the popular Jay Scruggs (USA) Retail Pet Store Bus Tour See how other retailers do it!* PIAA Annual General Meeting If you are a PIAA member, this is your opportunity to hear what your industry association has achieved over the past months. Annual Pet Industry Forum Hear where the Australian Pet Industry is, where it s been in the last months and what the future holds. Exciting Grooming Competitions Always a highlight of PetExpo, the competitions over days create a fantastic atmosphere as our novice, open & master groomers compete for unbelievable cash, product and trophies. Gala Dinner/Dance & Awards Night Featuring special presentations of industry awards and our NEW consumer voted awards PLUS a great show band. It will be a night to remember as usual!! (Venue is the SCEC). PIAA Small Business HELP!! Seminars Presented by PIAA to help your business survive and profit everything from practical aquarium & fish keeping to understanding the books! Accommodation Pre negotiated rates and reserved rooms with a number of hotels near the PetExpo venue are available. Please see the separate brochure or call Ozaccom on 00 6 or 0 6 for more information (quoting PetExpo). Competitive air fares are also available. *interstate and country delegates only WHY SHOULD YOU ATTEND? HUGE NEW PRODUCT SHOWCASE! New Suppliers and Products Show Specials 000m of Display Space Improve Your Staff s Product Knowledge See, Compare & Buy Find everything you need to ensure your business grows and remains profitable IT S THE BIGGEST SHOW EVER!!! HOW TO REGISTER FOR ALL EVENTS Online - See under industry events Complete registration form attached Pre registration is required for Retail Seminars/ Groomex/ Bus Tour/ Grooming Competitions & the Gala Dinner/ Dance To attend the trade show only - you may register on the day you attend or preregister by completing the registration form - SAVES TIME! There is a trade show entry fee applicable to non members of PIAA which should be included with your registration form. Payment can be made by credit card/cheque or direct deposit. An or fax notification will be sent as confirmation of your registration. BRING THIS CONFIRMATION WITH YOU on the day you attend to enable your name badge to be produced

3 Who should attend the expo? Retailers Groomers Manufacturers Distributors Boarders Anybody in the petcare trade More reasons to attend! Darling on s waterfront within walking distance of the city. restaurants, bars, cafes Chinese garden Wildlife World IMAX theatre Australian National Maritime Museum Great shopping! Metro Monorail to get you and your family around quickly and cheaply Darling... Expect Everything. A special invitation is extended to all retailers & staff this is your national trade event - don t miss out! IF YOU ARE LOCATED INTERSTATE WHAT A FANTASTIC OPPORTUNITY ATTENDING PETEXPO BRINGS FOR YOU AS A BUSINESS OWNER, YOUR BUSINESS AND YOUR FAMILY! Introducing Jay Scruggs Groomex 00 Presenter & Grooming Competition Judge Jay and his wife Michelle own Here Comes the Groom, a highly successful mobile grooming salon in Germantown, Tennessee. Their company is in such demand that his clients pay a membership fee to get an appointment with him. Jay has won multiple best in show and best all around groomer awards in grooming competitions around the United States. Jay won an international Best in Show and helped Groomteam USA win the Gold medal in Calgary, Canada in 00. Jay was named American Groomer of the Year in 00. He was also the first groomer to receive the Groomer of the Year Award at Westminster Dog Show in 00. In the World Championships in Barcelona, Spain 00 Jay won an International Gold and Bronze medal in two different poodle classes that helped Groomteam USA win the silver medal. In 00 Jay was voted by the industry Grooming Judge of the year for his knowledge of breeds and the ability to judge them. Jay recently judged the World Groomteam Championships in Italy and will be travelling to Australia to judge and speak in September. Jay is the National spokesperson for The Coat Handler shampoo Co. He is also a Wahl Clipper Corp. and Kenchii representative. Jay and Groomers Choice have teamed up to present the Jay Scruggs Signature Series line of grooming shears. Jay and Sue Zecco have also launched a very popular one day grooming series Super Styling Sessions and have a instructional DVD series and web site JAY SCRUGGS ON... Bichons Jay will demonstrate a short, well balanced, maintenance trim on the Bichon. In this demo I will be using mostly clippers to set the length of the body and legs and will show an easy way to trim this breed short enough that your clients can maintain between appointments while leaving a little more length in certain areas to keep the breed looking stylish says Jay. Schnauzers I will demonstrate how to sculpt Schnauzer eyebrows to perfection using a couple of different methods. Says Jay, and how to blend the body into the skirt without leaving definition in the coat. Learn how to clip and blend without leaving clipper marks and how to bring the Schnauzer coat back to a more natural looking length with this Champion of grooming skills, Jay Scruggs. Grooming Success Jay will share with you the methods he has used to grow his business to a point where he is grooming smarter not harder. Topics will include how to groom more dogs in less time, time saving tips, new products and earning what you are worth!. He will also give groomers a heads up on overseas trends and new products. Mixed Breed Makeovers Jay will teach different thinning and blending techniques to achieve a natural looking finish on the mix-breed. This demo will focus on adding personality to an average looking dog. I will show how to balance the head in with the rest of the body. Also how to set the length in with clippers to cut out a lot of thinning and scissoring. This will help save time with the finishing process. PRE REGISTRATION IS ESSENTIAL TO ATTEND GROOMEX Costs include morning tea, lunch & afternoon tea ATTENTION GROOMERS!! For more information contact Anne Saunders AnEvent Management p: 0 f: e: anevent@bigpond.com w: All programs are subject to change. No refunds will be made after the 0//0 PLUS FANTASTIC GROOMING COMPETITIONS with BIG $$$ AND PRODUCTS TO BE WON!! Held over days the competitions have grown to be a major highlight of PetExpo! Get your entries in early as there are limited places available See or anevent@bigpond.com for more information

4 PIAA Small Business HELP!! Seminars Friday s Help!! Presented by Paul Talbot PIAA presents a fantastic educational opportunity for retailers and their staff to further their skills in and understanding of aquarium & fish keeping. The aim of the seminars will be to simplify the process and will cover everything from fish population to water parameters. FREE entry for PIAA members and $pp for non members. Koi & Ponds Freshwater Tropical & Cichlids Marine & Reef s Star City DARLING HARBOUR HOTELS NORTH SYDNEY King Street for over years and for THE House House the THE Botanic Botanic Gardens Gardens last years Circular ROCKS has owned Bowral Quay Quay Understand retail financial forecasts Tower Pets and. 0 His store employs 6 people including a Control budgets, costs & take action where applicable dog groomer. He believes that independent pet stores can Tower 0 Communicate financial Ferry Pyrmont Hyde Hyde Park Park details and results Darling Australian National not only survive but thrive as part of the evolving pet retail 6 6 Marina Maritime Museum IMAX landscape. He believes in encouraging staff CITY CITY input CENTRE into decision 6 6 Cockle Bay Theatre making and looks outside the industry for ideas that he can All participants will receive: Town Town QVB QVB Hall Hall apply to his business. side Modules that will link into a Business Improvement Plan 0 0 Workshops include business tools and back to business Action Plan King King Street Street Convention Centre All participants will receive 6 6 Workshop Manual in an ed format 0 0 Cockle Bay Star City Ferry Ferry Pyrmont Pyrmont PYRMONT STR Port Jackson Darling CHINATOWN Australian National Darling Australian National Garden Garden Marina Marina Maritime Maritime Museum Museum Towers Towers 6 6 IMAX IMAX House THE Cockle Bay Botanic Gardens Theatre Theatre Circular ROCKS Quay Tower 0 DARLING HARBOUR HOTELS SYDNEY CITY HOTELS side side Tumbalong Chinese Chinese Star City (Hotel & Apartments) Holiday Inn Medina 6 6 Grand side Apartments All Seasons Premier Menzies Hyde Park Park Park Garden Garden 0 Pyrmont Street - Star 6 Street - Star Shelley Street - Entertainment Star Carrington Street - Star 6 Centre Centre Grand Mercure Apartments The Waldorf Apartment Hotel Woolbrokers at Darling Sofitel Wentworth CITY CENTRE 6 Convention 0 Murray Street - Star Liverpool Street - Star Allen Street - Bed & Breakfast - Star 6-0 Phillip Street - Star Centre Centre Exhibition Exhibition Centre Centre Town Ibis Hotel, Darling Medina Grand Clarion Suites Southern Cross Radisson Plaza Hotel QVB Hall 0 Murray Street - Star Cnr Kent & Bathurst Streets - Star Cnr & Goulurn Streets -. Star O Connell Street - Star 0 Novotel on Darling 0 Crowne Plaza Hotel 6 Quest on Dixon 0 Shangri-La Hotel Star City Star City 00 Murray Street - Star 0 Day Street - Star Dixon Street - Star 6 Cumberland Street - Star King Street UTS UTS 6 Oaks Goldsbrough PYRMONT PYRMONT Apartments Somerset Darling (University (University of Technology ) Quay of Technology ) West Suites 0 Pyrmont Street - Star Sussex Street - Star Gloucester Street - Star Powerhouse 6 Novotel Rockford Darling Four Points by SheratonMuseum Museum Four Seasons Hotel Little Pier Street -. Star 6 Sussex Street - Star George Street - Star Ferry Pyrmont Darling CHINATOWN HARRIS HARRIS Australian National Garden Marina Maritime Museum Towers 6 DARLING HARBOUR HOTELS HOTELS SYDNEY SYDNEY CITY CITY HOTELS HOTELS IMAX Theatre Star Star City City (Hotel (Hotel & & Apartments) Holiday Holiday Inn Inn Medina Medina Grand Grand side Apartments All Seasons All Seasons Premier Premier Menzies Menzies Hotel Hotel Marriot Marriot Marriott Marriott Carlton Carlton Crest Crest 0 Pyrmont 0 Pyrmont Street Street - Star - Star 6 6 Street Street - Star - Star Shelley Shelley Street Street - Star - Star Carrington Carrington Street Street - Star - Star 0 Pitt 0 Street Pitt Street - Star - Star 6 College 6 College Street Street - Star - Star 6-6- Thomas Thomas Street Street -. - Star. Star side Tumbalong Chinese Grand Grand Mercure 6 Mercure Apartments The Waldorf The Waldorf Apartment Apartment Hotel Park Hotel Garden Woolbrokers at Darling at Darling Sofitel Sofitel Wentworth Sir Stamford Sir Stamford at Circular at Circular Quay Quay 0 0 Travelodge Hotel Hotel 6 6Hotel Hotel Ibis World Ibis World Square Square Entertainment 0 Murray 0 Murray Street Street - Star - Star Liverpool Liverpool Street Street - Star - Star Allen Allen Street Centre Street - Bed - & Bed Breakfast & Breakfast - Star - Star Phillip Phillip Street Street - Star - Star Macquarie Macquarie Street Street - Star - Star Wentworth Wentworth Ave & Ave Goulburn & Goulburn St -. St - Star. Star - - Pitt Street Pitt Street -. - Star. Star Ibis Hotel, Ibis Hotel, Darling Darling Convention Medina Medina Grand Grand Centre Exhibition Centre Clarion Clarion Suites Suites Southern Southern Cross Cross Radisson Radisson Plaza Plaza Hotel Hotel InterContinental Radisson Radisson Hotel Hotel and and Suites Suites Metro Metro Apartments 0 Murray 0 Murray Street Street - Star - Star Cnr Kent Cnr Kent & Bathurst & Bathurst Streets Streets - Star - Star Cnr Cnr & Goulurn & Goulurn Streets Streets -. -.Star O Connell O Connell Street Street - Star - Star Macquarie Macquarie Street Street - Star - Star Liverpool Liverpool Street Street -. - Star. Star -6-6 Sussex Sussex Street Street - Star - Star YORK.0pm to.0pm.00pm to.00pm.0pm to.0pm Pre registration is required for all seminars and seats are limited!! Paul Talbot is becoming a world name in fish keeping. He has passionately studied aquarium fish for all of his life including extensive study in their natural environments of Africa, America, Australia and Indonesia. He is a main regular columnist for Australian and International magazines and has released a series of DVD s with distribution in America, Canada, Mexico, UK, Europe New Zealand and Australia. Paul also produces and hosts Corporate DVD s released in countries for international aquarium companies like Red Sea and Aqua One. Paul was a finalist for Young Australian of the year, Finalist for small business of the year and has been awarded a centenary metal from the Queen. Paul created and has run Majestic s in since and was a guest speaker on the aquarium author, Ad Koning s tour. A Retailer s Story Presented by Jeremy Maitland.0pm to.pm Hear a real case study on how a pet retailer took the plunge, relocated and reinvented his business. What worked and what didn t. Jeremy Maitland of Bowral Pets & in NSW has just moved his long established retail business to a new location. Based on his and valued staff experience he saved a lot of $$$ by designing and outfitting the new premises. Jeremy will let you in on what worked, what hasn t and what he wished he should have done!!! BUT Has it worked???? NORTH SYDNEY Port Port Jackson Jeremy Maitland has been involved in the Pet indusrty Novotel Novotel on Darling on Darling 0 0 Crowne Crowne Plaza Plaza Hotel Hotel 00 Murray 00 Murray Street Street - Star - Star 0 Day 0 Street Day Street - Star - Star Darling Walk DARLING DRIVE Oaks Oaks Goldsbrough Apartments Somerset Somerset PYRMONT Darling Darling Pyrmont Pyrmont Street Street - Star - Star Sussex Sussex Street Street - Star - Star 6 6Novotel Novotel Rockford Rockford Darling Darling Four Four Points Points by Sheraton by Sheraton Little Little Pier Street Pier Street -. - Star. Star 6 Sussex 6 Sussex Street Street - HARRIS Star - Star SYDNEY CITY HOTELS YORK YORK CASTLEREAGH HARBOUR ELIZABETH GEORGE GEORGE GOULBURN 6 6Quest Quest on Dixon Dixon Dixon Dixon Street Street - Star - Star UTS (University of Technology ) Powerhouse Museum SATURDAY s Help!! Presented by the Australian Retailer s Association Small entry fees Store Layout & Visual Merchandising.0am to 0.0am The content of this course will cover: Creating a visual experience for a customer Understanding why customers buy Creating Visual Impact with highlight displays and windows Effective layout of store to profile product for seasonal promotion Managing standards of presentation to improve ease of shopping Representing your product in a logical flow and managing a sales driven layout Managing your hot spots Rotating and refreshing your store layout and look Getting maximum ROI from your product investment Retail Marketing.0am to.0pm This Retail Marketing Workshop aims to provide retailers with a structure to determine the best marketing strategy for their retail business. This practical workshop will open the door to creative thinking on effective methods of communicating with retailers local customers and building loyalty. They will be guided through techniques on how to: Understand How to Create Effective Retail Marketing Manage the Marketing Process Invest Effectively to Drive Return from Your Marketing Understand Common Mistakes Made by Retailers Recognise the Realities of Retail Develop Tools to Effectively Market a Retail Business Managing your Marketing with a Promotions Calendar Understanding Retail Financials.0pm to.0pm The Understand Retail Financials topic aims to provide retailers with a structure to determine NORTH SYDNEY the best way to understand how their retail Port Jackson business is operating financially. This practical workshop will help retailers with the merchandise they THE range as well as understanding the financial Circular House ROCKS Botanic Gardens Quay implications of their planning and retail operations strategy 0 to generate the most optimal profit possible with their available resources. YORK Balance your merchandise range CITY CENTRE Develop buying strategies to increase sales Maximise your profit with your purchasing decisions Monitor expenditure, sales, profit/loss and stock turnover against budget PITT PITT 0 0 Shangri-La Hotel Hotel 6 6 Cumberland Street Street - Star - Star Quay Quay West West Suites Suites Gloucester Gloucester Street Street - Star - Star Four Four Seasons Seasons Hotel Hotel George George Street Street - Star - Star Darling Darling Walk Walk DARLING DARLING DRIVE DRIVE 6 6 The Westin The Westin Martin Martin Place Place - Star - Star Hilton Hilton George George Street Street - Star - Star Sheraton Sheraton the on Park the Park 6 Elizabeth 6 Elizabeth Street Street - Star - Star CASTLEREAGH CASTLEREAGH ELIZABETH ELIZABETH HARBOUR HARBOUR Pacific Pacific International Apartments 6 George 6 George Street Street - Star - Star Aaron s Aaron s Hotel Hotel Ultimo Ultimo Road Road - Star - Star Park Park Hyatt Hyatt Hickson Hickson Road Road - Star - Star 6 GOULBURN GOULBURN Swissotel Swissotel 6 Market 6 Market Street Street - Star - Star The Grace The Grace Hotel Hotel York York Street Street -. - Star. Star Avillion Avillion Hotel Hotel Pitt Street Pitt Street - Star - Star Sydne Centr QVB Star City (Hotel & Apartments) 0 Pyrmont Street - Star Holiday Inn 6 Street - Star Medina Grand side Apartments Shelley Street - Star All Seasons Premier Menzies Hotel Carrington Street - Star Marriot 0 Pitt Street - Star Marriott 6 College Street - Star Carlton Crest 6- Thomas Street -. Star

5 Attendee Registration Form 0 Australia s Premier Trade Exhibition of Pet & Aquaria Product Events all costs are per person (pp) To avoid delay and if attending the trade show only PRE REGISTRATION is recommended. An or fax notification will be sent as confirmation of your registration. BRING THIS CONFIRMATION WITH YOU on the day you attend to enable your name badge to be produced. BADGES WILL NOT BE POSTED. Full name of attendees (not required for forum & dinner) Company Address Suburb Code Telephone ( ) Fax ( ) No. of People Event PIAA Member cost incl. gst Non PIAA Member cost incl. gst Retail Bus Tour* $0 $6 Groomex $60 $00 Pet Industry Forum FREE FREE Trade show (either or both days) FREE $0 Grooming Competition (Terrier/Other) ENTRANTS ONLY FREE $0 Grooming Competition (Creative) ENTRANTS ONLY FREE $0 Grooming Competition (Poodle) ENTRANTS ONLY FREE $0 Fri Retail Seminar (Koi & Ponds) FREE $ Fri Retail Seminar (Freshwater Tropical s & Cichlids) FREE $ Fri Retail Seminar A Retailers Story FREE FREE Fri Retail Seminar (Marine & Reef s) FREE $ Sat Retail Seminar (Store Layout/Merch.) $ $.0 Sat Retail Seminar (Retail Marketing) $ $.0 Sat Retail Seminar (Understanding Retail Financials) $ $.0 Gala Dinner/Dance & Awards Night $0 $0 *interstate & country visitors only TOTAL COST Total Please respond to the following questions:- Are you a PIAA Member No ($0pp entry fee applies) Type of Business 0. Retailer 0. Groomer 0. Distributor/Manufacturer 06. Other Have you attended PetExpo in previous years? No Does Friday & Saturday suit you to attend? 0 0. No If not which days are more preferable?. Sat/Sun. Sun/Mon. Mon/Tue. Tue/Wed. Wed/Thu 6. Thur/Fri Which month suits you to attend?. August. September. October 0. November FAX THIS FORM TO OR TO anevent@bigpond.com OR MAIL TO ANEVENT MANAGEMENT PO BOX ROBERTSON NSW How is payment being made? (Please tick) cheque credit card direct into our bank account (BSB note name as reference) (Please circle) Diners Amex Other (Credit card fee Diners.0%, Amex.%, Others 0.%) Card No. Expiry Name on Card $ Signature This information will only be used for the related purpose it was intended, particularly facilitating your entry into our events. If you do not wish to receive further information from PIAA, sponsors or exhibitors, please tick this box. See the PIAA Privacy Policy on our web site at or on application from the PIAA office.