Marketing Activities Calendar

Transcription

1 NEWPORT NEWS TOURISM DEVELOPMENT OFFICE Marketing Activities Calendar Cheryl Cindy Danielle Andrea Janie Jocelyn Lisa Becky Barb Status: Completed Not Completed On Hold - $$ Cancelled - $$ Not Attending - $$ Moved to _(month)_ In Progress Ongoing Date(s) Activity Staff Status July 2015 Completed Ongoing 1-10 Facebook Contest: Sip, Savor & Sea Jocelyn Completed 1 New Church Welcome Center Demo/Blitz set up Andrea Completed 2 Local 4 th of July Sales Calls Cheryl Completed TBD Electronic Marketing for Zoom In Photo Contest Becky/WB 5,12,19,26 Weekly Events Calendars to Consumers and Industry Lisa Completed Completed 5 Photo Contest Info added to Website Jocelyn Completed 5 Restaurant Week domain & web builder renewal Jocelyn Done/2014 Completed 10 Demo at New Church Welcome Center Andrea Completed 16 Site Inspection for Society of Women Engineers w/marriott, VLM & MM Cheryl Completed 17 Presentation to Vauter Church Reunion Cheryl Completed 30 Start new Profile for Group/AAA Travel Barb at WB 20 Social Media Promo [2016]: National Ice Cream Day [partner with Maggie Moo s?] Jocelyn 31 New Church Welcome Center Demo & Blitz dismantle Andrea Completed 31 Social Media Promo: One City Marathon Jocelyn Completed 31 Tour Operator Quarterly update Barb Complete 30 Update Meeting/Religious Profile Sheet Cheryl In Process TBD Events updated for VTC 2016 Travel Guide Becky In Process TBD MATPRA Quarterly Meeting Becky Going in Sept In Progress Ongoing Page 1 10/30/2015

2 Aug 2015 Completed Ongoing 1 Social Media Promo: Wedding Wednesday Jocelyn Ongoing 3-8 Southeast Tourism Society Marketing College Dahlonega, GA Jocelyn Not Attending 4 Social Media Promo: One City Marathon Jocelyn Ongoing 4-7 Going on Faith South Bend, IN Cheryl Completed 7 Social Media Promo: 1 st Annual Troop 313 Car Show [10AM 3PM // NNP] Jocelyn 8 Car Show HT Andrea Completed 2,9,16,23,30 Weekly Events Calendars to Consumers and Industry Lisa Completed Completed 10 Lee Hall Car Show update to Facebook [CANCELLED] Jocelyn 11 Ft. Eustis Back to School Community Block Party Andrea Completed 10 What s New 3 shows (Huntington Park / Fall Fest / Theaters) Cheryl Completed 20 Start planning Fall FAM Janie Completed 20 Social Marketing Video Photo Contest Cheryl / Jocelyn Completed 20 Ft Eustis Spouse s Club Info Fair Andrea 21 Blog Post: Outdoor Dining Jocelyn Completed 23 CNU Club Fair Andrea 24 Social Media Promo: Brazilian Festival Jocelyn Completed 26 Social Media Promo: Wake Up To Newport News Video Jocelyn Completed 27 Fall Industry Newsletter Out - Newport NEWS You Can Use Andrea 27 Consumer Eblast re: New Video & New Website Cheryl Completed 27 Puzzle Mailer to Going on Faith Leads Cheryl Completed 28-1 SYTA Branson, MO Barb Completed 29 Social Media Promo: Photo Contest Jocelyn Completed 30 E-blast: Barb s Tour Operators - fall edition Barb In Process 15 Press Release to AAA and Group Magazines (Black History) Barb/Becky 31 Blog Post: Wake Up To Newport News Video Jocelyn Completed Page 2 10/30/2015

3 31 Update Website Photo Galleries Jocelyn Completed Sept VTC Orientation in Richmond Cheryl Completed 1-30 Work on copy for the Visitor Guide Becky Completed Ongoing 1 Social Media Promo: Happy Labor Day Jocelyn Completed 1 Semi-Annual Budget report for all staff Lisa Will do 1 Student Profile Barb Done 2-16 Facebook Contest: Wake Up To Newport News video trivia Jocelyn Completed 3 Social Media Promo: Fall Festival of Folklife Jocelyn Completed 4 New Kent Demo Andrea 4 Blog Post: Brazilian Festival Jocelyn Completed 6,13,20,27 Weekly Events Calendars to Consumers and Industry Lisa Completed Completed Completed 11 Social Media Promo [ATTRACTION]: Mariners Museum event Jocelyn Completed 14 Social Media Promo: One City Marathon Jocelyn Ongoing 14 Staff Retreat Cindy 15 Group Newsletter Out Cheryl Completed 15 Coupon Book Participation Mailer Out Cheryl Completed 15 Restaurant Week Participation Mailer Out Cheryl Completed 15 VSAE Fall Expo Mailer Out Cheryl Completed 17 Social Media Promo: Virginia Brazilian Festival Jocelyn Completed 23 Social Media Contest: #WednesdayWinner featuring MMP Jocelyn Completed 19 Create Candy Wrappers for Cheryl Jocelyn Completed 19 Blog Post: Photo Contest Jocelyn Completed 24 Social Media Promo: [ATTRACTION]: Pfac Jocelyn Completed 19 Virginia Brazilian Festival Andrea, Jocelyn Completed FanFest VTC/NNTDO/NNHA Richmond2015 Bike Event Andrea, others Sales Mission to Southwest Va Andrea Page 3 10/30/2015

4 22 FanFest booth coverage in Richmond Cheryl Completed MATPRA Media Marketplace (Erie, PA) Becky 25 Social Media Promo: Tech Center PF Chang s Jocelyn Completed TBD HLHR Destination Awareness Webinar 9 and 2 Barb Delayed 30 Follow-up from SYTA Barb Completed 26 Social Media Promo: What s New in Newport News Jocelyn Completed 28 Social Media Promo: Tech Center - PF Chang s Ribbon cutting Jocelyn Completed 29 Social Media Promo: Fall Festival of Folklife Jocelyn Completed 30 Set up NN Ambassador Schedule & get approval Janie Completed 30-Oct 1 VSAE Fall Expo Cheryl Completed Oct VASE Fall Expo Cheryl Completed 1-30 Work on copy for the Visitor Guide Becky Completed Ongoing 1 Social Media Promo: Fall Festival of Folklife [CANCELLED] Jocelyn Completed 2 CNU Family Weekend HT 3,4 NN Fall Festival of Folklife Andrea 4,11,18,25 Weekly Events Calendars to Consumers and Industry Lisa Ongoing 6 Social Media Promo: Photo Contest [VIDEO] Jocelyn Completed 8 Social Media Promo: Pumpkin Patch at Endview Plantation Jocelyn Completed 9 Blog Post: Spooktacular Happenings around Coastal Virginia Jocelyn Completed 22 City Channel interview Hollydazzle / CIL / Holidays Cheryl 13 Social Media Promo: [ATTRACTION]: Mariners Pirate Run Jocelyn Completed 15 Update NNHA Members in ACT database Lisa 19 Social Media Promo: Oyster Roast at City Center Jocelyn Completed 22 Social Media Promo: Oyster Roast & Fall Festival at City Center Jocelyn Completed 23 New Kent Welcome Center Demo Andrea Page 4 10/30/2015

5 27 Fall FAM Tour Janie 28 Central Virginia Sales Mission Andrea 29 Local Sales Calls Cheryl 30 Group/AAA Profile finished Barb AT WB 30 Tour Ideas to Student Operators Barb In Process 31 Get Closer brochures to tour operators-quarterly contact Barb In Process 30 Social Media Promo: Photo Contest Reminder Jocelyn Completed 31 Social Media Promo: Pfac Dia de los Muertos event Jocelyn Completed 31 Generate new website subscribers & send to JT Jocelyn TBD MATPRA Quarterly Meeting Becky Nov YMRC Manassas, VA Cheryl 1-30 Work on copy for the Visitor Guide Becky 1-30 Restaurant Week Website Construction Jocelyn 2 Start CIL Consignment Janie 1,8,15,22,29 Weekly Events Calendars to Consumers and Industry Lisa 5 City Channel Commercial (Hollydazzle / CIL ) Cheryl 6 Social Media Promo: Mariners Battle of the Beers [ticket giveaway] Jocelyn 11 Veteran s Day social media tribute Cheryl 11 Social Media Promo: Veteran s Day tribute [tie in with VA War Museum?] Jocelyn 17 Customer Service Training - Cozzy s Comedy Club Janie In progresss 17 Holiday Issue Industry Newsletter Out Newport NEWS You Can Use Andrea AAA Superbowl of Knowledge NC Barb Not Attending Social Media Promo: Cider Week highlight best places in NN for cider [2015] Jocelyn 16 Social Media Promo: Santa at Pat Henry Mall until December 24 Jocelyn Page 5 10/30/2015

6 Coupon Book Available at VC Cheryl 20 Social Marketing Video Cheryl/ Jocelyn Winter Industry Newsletter Out (Newport NEWS You Can Use) Andrea 1 Blog Post: Holiday Shopping Jocelyn Facebook Contest: Thanksgiving family traditions Jocelyn 24 Thankful for your Business Local Sales Calls Cheryl 25 Social Media Promo: Celebration in Lights (through Jan. 1) Jocelyn 26 Social Media Promo: Port Warwick Holiday Tree Lighting Jocelyn 25 New Kent Welcome Center Demo Andrea 26 Celebration in Lights Opens FYI 28 Blog Post: Holiday Accommodations Jocelyn TBD Tour Operator Sales Mission Barb Dec Social Media Promo: Hollydazzle Jocelyn 2 Southside Hampton Roads Sales Mission Andrea 2-6 Hi-Lite Hampton Roads AAA Holiday FAM Barb Regional FAM with Virginia Beach Barb 4 City Channel interview Cheryl 4 New Kent Demo for CIL Andrea 5 Restaurant Week Website launched Jocelyn 9 Facebook Contest: Holiday themed Jocelyn 10 Gloucester Sales Mission Andrea 10 EBlast Christmas Student and Adult Barb 12 Blog Post: Holiday Things to Do Jocelyn 15 Holiday Cards out to clients Cheryl 15 Happy Holidays Local Sales Calls Cheryl 16 & 17 Christmas Sales Calls to Area Operators Barb Page 6 10/30/2015

7 20 Social Media Promo: Holiday Blog post Jocelyn 21 Postmaster to City Employees for NN Ambassador Pass Janie/ Lisa 22 Social Media Promo: Ambassador Passes Jocelyn 23 Facebook Contest: Holiday themed Jocelyn 24 Social Media Promo: Restaurant Week Jocelyn 26 Blog Post: New Year s Eve itinerary Jocelyn 30 Social Marketing Video Cheryl/ Jocelyn 30 New Coupon Book ready for 2016 Cheryl 1,8,15,22,29 Weekly Events Calendars to Consumers and Industry Lisa TBD Final Proofing for 2016 Visitor Guide Becky/Janie Jan Last Night for Celebration in Lights FYI 1 Upload new VG and list on City Internet/other relevant sites Jocelyn 1-31 Social Media Promo: Restaurant Week Jocelyn 6 Get NTTW Lunch date on Mayor s calendar Janie 6 Winter Industry Newsletter Out Newport NEWS You Can Use Andrea 8 CIL Consignment pick up Janie 9-15 ABA Annual Conference, Louisville, KY Barb 3,10,17,24,31 Weekly Events Calendars to Consumers and Industry Lisa 9 Social Media Promo: Ambassador Pass Jocelyn 10 Broadcast Electronic Marketing: Order VG/ This Week in NN Jocelyn /Janie 12 Blog Post: Newport News Restaurant Week Jocelyn 16 Social Media Promo: Ambassador Pass Jocelyn Facebook Contest: Restaurant Week gift certificates Jocelyn NNHA Restaurant Week Cheryl/Jocelyn/Becky Stats Completed Janie Page 7 10/30/2015

8 15 Begin Customer Service Trainer Search (for Bruce) Janie TBD NTTW Meeting (lunch location & contest) Janie 19 Facebook Promo: MLK day Jocelyn 20 Request sporting events update from P & R (Kevin Myers) Barb 22 Facebook Promo: Ambassador Pass Jocelyn 25 Group Newsletter Out Cheryl Send statewide Welcome Center staff VIP passes Andrea TBD VTC Virginia Tourism & Hospitality Day on the Hill Cheryl 30 Hotel State Visitation & Market Segment Report (Not this year) Lisa 30 Blog Post: Newport News Visitor Guide Jocelyn 31 Quarterly update to Tour Operators Barb TBD MATPRA Quarterly Meeting Becky Feb Update Department Head / Council groups in ACT as needed Lisa 1 Facebook Promo: Black History Month Jocelyn 8-14 Facebook Promo: Valentine s Day Ideas Jocelyn 5 Go over NTTW Invite List ALL 10 Follow-up to AAA FAM Barb 12 Send out Gregory Cherry Nomination Ballot Janie 12 Letter to NN Restaurants for NTTW Participation Janie Valentine s Day Local Sales Calls Barb 15 Local Valentine s visits to Visitor Centers & AAA Offices Andrea 15 Social Marketing Video Cheryl/ Jocelyn AAA Show in Reading, PA with HI-Lite Team Barb 17 Set up NTTW Prize Packages Janie 18 Set Up NTTW FAM & get attractions approved Janie Page 8 10/30/2015

9 20 Blog Post: Say Yes to Newport News // Wedding Video Jocelyn 3,10,17,24 Weekly Events Calendars to Consumers and Industry Lisa 27 Blog Post: Pfac exhibit // Black History events Jocelyn 28 Tourism Industry Yearly Photobook Lisa 28 End of Year Report for various revenue/taxes collected Lisa 28 Update Website Photo Galleries Jocelyn 28 followup from ABA Barb TBD Yearly Newsletter copy to WB Becky Mar Spring Industry Newsletter Out Newport NEWS You Can Use Andrea TBD Meeting of the Minds/Roundtable meetings with industry will be discussed during April staff meeting TBD Facebook Contest: St Patrick s Day Jocelyn 2,9,16,23,30 Weekly Events Calendars to Consumers and Industry Lisa HT at Health and Wellness Expo for Marathon Andrea 13 Tourism Booth at One City Marathon Andrea 17 Local St. Patrick s Day Sales Calls Cheryl Northern Virginia Sales Mission Andrea 25 New Kent Welcome Center Demo for Easter Weekend Andrea 26 New Show for What s New Cheryl Sales Mission Barb 30 Pennsylvania Bus Association (pd by MM & VLM) Barb 31 Maryland Motorcoach Marketplace Barb TBD Send out Tourism Currents E-blast Jocelyn TBD VA Visitor Center Seminar Janie Page 9 10/30/2015

10 Apr Semi-Annual Budget Report for all staff Lisa TBD VTC Sales Mission (NOVA/Central PA/MD) Barb 6,13,20,27 Weekly Events Calendars to Consumers and Industry Lisa VACVB Spring Quarterly Meeting in Loudoun County Cindy Outside Sales Calls to Meeting Planners and Corporate Markets in Philly Cheryl Sales Mission to Blue Ridge Mountains Andrea Update VC Slide Show Presentation for NTTW Andrea TBD Customer Service Training Hampton Janie TBD NNHA Hospitality Day ALL Senior Expo, Dover DE HLHR Barb 30 Tour Operator EBlast Barb TBD MATPRA Quarterly Meeting Becky May East Coast Gateway Welcome Center Blitz Set Up and demo Andrea 3 Make any necessary edits to Slide Show for NTTW Andrea 4 Central Va Sales Mission Andrea 4,11,18,25 Weekly Events Calendars to Consumers and Industry Lisa National Travel & Tourism Week JT/ALL TBD VSAE Annual Conference Cheryl 10 NTTW FAM Tour Janie/Janet Page 10 10/30/2015

11 11 NTTW Luncheon Janie/ALL 7 NN Children s Festival of Friends, NN Park Andrea 13 Thank the Visitor Day Norfolk Airport & East Coast Welcome Center Janie/Dia/Andrea 9-13 Update hotel info in Visitor Center lobby Andrea ` 15 Review Photo Library and update if needed Jocelyn/CB/BC 20 Social Marketing Video Visitor Center & Outdoor Fun Cheryl/ Jocelyn 23 Summer Industry Newsletter Out Newport NEWS You Can Use Andrea 25 Electronic mailer to military reunion planners (Memorial Day) Cheryl 25 Tidewater Sales Mission Andrea 20 Thank you notes for NTTW Sponsors Janie TBD Farmers Port Warwick on Facebook Jocelyn 27 East Coast Gateway Welcome Center demo Andrea 28 Student Market piece (TBD) Barb 31 Revamp of newport-news.org Completed by this date Jocelyn 31 Social Media Promo: Visitor Guide Jocelyn 29 What s New Newsletter Out Cheryl June Set Up for Fredericksburg Welcome Center Blitz & Demo Andrea 1,8,15,22,29 Weekly Events Calendars to Consumers and Industry Lisa TBD Travel Alliance Partners 4 King-Lincoln Park Day Andrea 11 Lee Hall Wine Festival Andrea 14 Social Media Promo: Combo ticket Jocelyn 19 New Kent Demo with Bruce Newton, pre-father s Day Weekend Andrea TBD Hi-Lite Hampton Roads AAA Sales Mission Barb 30 Welcome Center Demo and Blitz Breakdown Fredericksburg Andrea Page 11 10/30/2015

12 TBD Inventory for NNVC Gift Shop Janie TBD Send Film Office and VTC updated photos of Newport News Becky Page 12 10/30/2015