Expo Features. The Expo as a Professional Platform. The Expo as a Public Platform. "Greater Bay Area" Tourism Promotion Session

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2 Welcome Message Tourism flourishes not only as one of the pillar industries but also as a key enhancer for economic and social progress in Macao. With abundant partnership opportunities just around the corner, our tourism industry is marching towards a wider scope of regional cooperation and uplifting Macao's role as a platform. At the same time, integration is vigorously deepened between our tourism and related sectors as an endeavor to advance diversified and sustainable tourism development, generating an impetus to our city's transformation into a World Centre of Tourism and Leisure. In light of the above, the Macao International Travel (Industry) Expo ("the Expo" or "MITE") is dedicated to forging a key platform for delegates from the tourism and related industries around the world to exchange insights, promote products and jointly boost visitations from different source markets. We are excited to offer the public the newest travel tips and interactive experiences in the Expo. As the organizer, the Macao Government Tourism Office coordinates closely with our industry partners, keeps abreast of the latest industry trends and taps into new possibilities in the tourism market. In pursuit of excellence and innovation, we are gearing up for a tourism expo with a more far-reaching impact and a greater harvest to reap than the previous editions. Riding on successful experiences from the last five editions, the 6 th MITE will focus on enhancing its program in parallel with the Macao Special Administrative Region's commitment to the development planning of a city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area and other major developments. The Expo will also bring out Macao's unique advantages as one of the major hubs along the Maritime Silk Road and a Sino-Portuguese platform not only by facilitating networking and business matching among participants, but also by fostering new partnerships between local trade delegates and their international counterparts. Herein, I wish to convey my deepest gratitude to China National Tourism Administration for your great support to the event, to Macau Travel Agency Association for your thorough coordination and to all the co-organizers for your keen contributions. With concerted efforts of different entities, professional MICE services and facilities in Macao as well as the diverse and interactive event program, the 6 th MITE, I believe, will present a myriad of fruitful experiences to every participant from near and far. We look forward to welcoming worldwide tourism professionals to Macao, where an enchanting diversity of attractions awaits your exploration. May the 6 th Macao International Travel (Industry) Expo mark a big success in the year to come! Maria Helena de Senna Fernandes Director of Macao Government Tourism Office September

3 Expo Introduction The 6 th Macao International Travel (Industry) Expo ("the Expo" or "MITE") will be held at Hall D, Cotai Expo of The Venetian Macao from 27 th to 29 th April, Working in conjunction with the Macao SAR government's participation in the national construction of "The 21 st Century Maritime Silk Road" and the development planning for a city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, and for exerting Macao's positioning as the Commercial and Trade Co-operation Service Platform between China and Portuguese-speaking Countries as well as the "World Centre of Tourism and Leisure", the Expo will draw on the results accomplished in the past five editions and further explore the exchange of ideas in the tourism industry, striving to build a comprehensive platform for the exhibitors, professional buyers and the general public in the promotion of tourism brands and products, matching of tourism projects and enhancing the communication and interaction of the tourism information internationally. This year, the Expo area will expand to 11,000m 2 with 500 booths, covering six major traditional tourism categories including dining, accommodation, transportation, entertainment, sightseeing and shopping. The Expo includes travel agencies, hotels, scenic spots, tourism transportations, tourism-extended services, as well as other tourism related entities and enterprises from overseas, Mainland China, Hong Kong, Macao and Taiwan region. 2

4 Expo Features China-Portugal Tourism Cooperation & Networking Seminar "Maritime Silk Road" Tourism & Culture Display "Greater Bay Area" Tourism Promotion Session Macao "Tourism x Creative" Street "Macao: City of Gastronomy" Feature Zone The Expo as a Professional Platform Brand promotion Business matching Business development Thematic tourism products Release of new tourism products and information The Expo as a Public Platform One-stop shopping on tourism products Reputation Enhancement through the sale of tourism products and promotion Latest travel information you can get Interactive experience and thematic tourism 3

5 Exhibitors Categories Tourism organizations: government and tourism boards, tourism committees, tourism associations and tourism alliances; Accommodation: hotels, resorts, homestay tourism operators and suppliers for hotel related accessories; Scenic spots: tourist attractions, theme parks, hot spring, world heritage and intangible cultural heritage; Tourism transportation: airlines, airline alliances, airline ticket agents, cruises, high speed rail, limousine, tour bus, yacht, car rental; Tourism extended-services: souvenirs, shopping, credit cards, travel loans, travel equipment and products; Tourism supermarket: travel agencies, business travel, health tourism, educational tourism, leisure tourism, emotional tourism, adventure tourism, luxury tourism, sightseeing, medical tourism, ecotourism, entertainment and self-drive tours; Tourism media: radio, television, newspapers, magazines, mobile applications, advertisers and others; Tourism e-commerce: tourism website and group purchase; Tourism related services: incentive travel, smart tourism, travel financial service, tourism real estate, travel insurance. Exclusive Services for Exhibitors Tailor-made business matching service and use of meeting area Reservation of hotels and tickets in Macao Free shuttle bus between hotel and expo venue Venue for tourism product promotion Priority to use multi-functional area and stage Priority to participate in the expo promotion seminars and banquets Information release via official platform (WeChat, Facebook) 4

6 250cm Expo Information Expo Opening Hours Date Opening Hours 27 th April, :00~18:00 28 th April, :00~18:00 29 th April, :00~18:00 Expo Fee Standard booth: USD 3,000 per booth (Area: 9m 2 ) Raw space : USD 300 per m 2 (Area: minimum 36m 2 ) (Discount will be offered according to the registration time confirmation and the requested booth size. For further information, please contact the coordinator.) The coordinator can provide customised booth construction service on raw space. Please contact the coordinator for more information. Online Application: Standard Booth Specification Exhibitor's Name 300cm 300cm Company name on parapet Standard shell scheme system panels Two 23W energy saving spotlights One 13Amp / 220V (500W) socket Aluminum frame structure A desk and two folding chairs Carpet One rubbish bin 5

7 Expo Floor Plan Hall E Entrance/Exit Stage Press Area Multi-functional Area Booth Pillar Exit Entrance Hall D, Cotai Expo of The Venetian Macao 6

8 The 5 th Macao International Travel (Industry) Expo Review Organized by Macao Government Tourism Office (MGTO), supported by China National Tourism Administration (CNTA) and coordinated by Macao Travel Agency Association, the 5 th MITE was held at Hall D, Cotai Expo of The Venetian Macao from 7 th to 9 th July, The Expo area was expanded to 10,000m 2, and the number of booths was increased to 473, attracting 303 enterprises and entities of travel industry as exhibitors from 45 countries and regions from Asia, Europe, America, Africa and Oceania, among which 19 countries are along the "Belt and Road " and 20 exhibitors are from the tourism departments of the Municipalities and Provinces in the Mainland China. The Expo covered six major categories including dining, accommodation, transportation, entertainment, sightseeing and shopping, attracting tourism related industries from all around the world, including a large diversity of travel agencies, hotels, scenic spots, tourism transportation, tourism extended-services, etc. The Expo also featured six major hightlights including China's Maritime Silk Road Exhibition Zone, Guangdong-Hong Kong-Macao Greater Bay Area, Tourism Commodity Fair, China-Portugal Tourism Seminar & Networking, Macao Street Exhibition Zone and Nostalgic Creative Zone. More than 300 professional buyers from the tourism and related industries from all over the world, and about 1,021 trade visitors participated in this year's Expo. With 23 sessions of promotion seminars held, and over 30 contracts signed, the three-day Expo attracted more than 36,000 visitors, achieving an increase of 12.5% compared to the year before. Origins of Exhibitors The United States Guam Cuba Panama Ecuador Peru Chile Argentina Brazil Portugal Austria Hungary Slovakia Romania Australia Egypt Cape Verde Guinea Bissau Iceland Ireland São Tomé and Príncipe Angola Uganda Kenya Tanzania Mozambique South Japan Mongolia Myanmar Nepal India Sri Lanka Korea Pakistan Iran Kazakhstan Cambodia Malaysia Indonesia East Brunei Mainland Hong Taiwan Timor China Kong Macao Region 3% 1% Hotel 4% 7% Scenic spot / Attraction / Theme park Travel agency 4% Industry sector of Buyers 56% Tourism industry association Tourism board MICE and incentive tourism company Online tourism service booking engine / E-Commerce 16% 9% Others 7

9 2017 Expo Review Guests in front of the pavilion of China National Tourism Administration (CNTA) Presentation of the model of Hong Kong-Zhuhai-Macao Bridge in the exhibition hall Folk performance in the pavilion of Tourism Administration of Guangzhou Municipality Macao Street Exhibition Zone Guests in front of the pavilion of Macao Government Tourism Office (MGTO) 8

10 2017 Expo Review President of Macau Travel Agency Association, Alex Lao (middle) communicating with Director of Zhuhai Culture Sports and Tourism Bureau, Wang Ling Ping (left) and Deputy Secretar y General of the People's Government of Zhuhai, He Qing Ming (right) Director General of Tourism Administration of Guangdong Province, Zeng Ying Ru (left), Deputy Executive Director of Hong Kong Tourism Board, Becky Ip (right), and Director of Macao Government Tourism Office, Maria Helena de Senna Fernandes (middle) in front of the Guangdong-Hong Kong-Macao Exhibition Zone Using Games to promote the "Step Out, Experience Macao's Communities - Walking tour routes" China Portugal Tourism Seminar & Networking Industry professionals signing tourism-related cooperation agreements Nostalgic Creative Zone 9

11 Macao Overview Located at the mouth of the Pearl River Delta and adjacent to Guangdong Province, Macao is about 60 kilometers away from Hong Kong. In 2005, the Historic Centre of Macao was inscribed on the UNESCO World Heritage List, enabling Macao to further demonstrate its unique historical and cultural features to the world. Being an important link of the Maritime Silk Road in the 21 st Century, Macao is striving towards the goals of economic diversification and becoming a "World Centre of Tourism and Leisure", gradually becoming one of the most important tourism destinations as well as tourism industry gathering places in the Asia-Pacific region. In recent years, Macao has reaped multiple awards in the tourism industry. Macao was ranked as 2017 Asia "Top 10 Holiday Destination" from the "Best In Travel" poll by an online travel magazine "Smart Travel Asia". In 2016, Macao was selected as "The Best Family Destination" by the "Travel + Leisure" magazine. In 2015, the globally-acclaimed travel guide book "Lonely Planet" has named Macao as one of "Lonely Planet's Best in Travel Top 10 Regions", making it the only finalist among Mainland China, Hong Kong, Macao and Taiwan region. Apart from the Ruins of St. Paul's, the Macau Tower, the A-Ma Temple and other famous tourist attractions, Macao displays its charms with a perfect blend of Chinese and Western culture in food, with restaurants over a hundred years, and the hidden traditional handicraft shops in the alleys. Under the implementation of the "one country, two systems", Macao enjoys the advantages on location, market and capital, which are all beneficial to the development of tourism. With utilizing the opportunity of constructing the Guangdong-Hong Kong-Macao Greater Bay Area, capitalizing on Macao's marine resources and benefiting by the opening of the Hong Kong-Zhuhai-Macao Bridge, Macao Government Tourism Office will actively develop new tourism products, enhance promotion with other members of the "China Maritime Silk Road Tourism Promotion Alliance", explore and expand international tourism markets for Macao in Macao Tourism Data in 2017 Number of visitors arrival 21,348,656 Number of international visitors 2,061,910 Number of visitors arrival from the Greater China market 19,286,746 Number of visitors staying overnight 11,254,702 *as of August 2017 Source: Statistics and Census Service 10

12 Organizer : Macao Government Tourism Office Supporting Entity : China National Tourism Administration Coordinator : Macau Travel Agency Association Co-organizers : Tourism Development Committee of Macao SAR Government Macao Federation of Trade Unions The Macao Chamber of Commerce União Geral das Associações dos Moradores de Macau The Women's General Association of Macau Association of Returned Overseas Chinese Macau Travel Industry Council of Macau Association of Macao Tourist Agents Enquiry Macau Travel Agency Association Address Avenida da Amizade No.1023, Edifício Nam Fong, 4 Andar A, Macao Contact Person Ms. Liu / Mr. Ho / Ms. Chiang Tel (853) Fax (853) Website info@cmitc.com