TBILISI BEAUTY 2014 POST SHOW REPORT CAUCASUS HEALTHCARE June, 2014

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1 TBILISI BEAUTY 2014 POST SHOW REPORT CAUCASUS HEALTHCARE TH INTERNATIONAL SPECIALIZED FAIR FOR MEDICAL TECHNOLOGY, LABORATORY EQUIPMENT, DENTISTRY, PHARMACEUTICALS, OPTICS AND HOSPITAL EQUIPMENT 9TH INTERNATIONAL EXHIBITION FOR COSMETICS AND AESTHETIC MEDICINE June, 2014 Organized By: Official Support: Informational Support:

Show Facts Date: Frequency: 18-21 June Annual Working Hours: 18-20 June 11:00-18:00 21 June 11:00-16:00 Number Of Open Days: Organized By: Supported By: 4 days Expo Georgia Co.

2 Show Facts Date: Frequency: June Annual Working Hours: June 11:00-18:00 21 June 11:00-16:00 Number Of Open Days: Organized By: Supported By: 4 days Expo Georgia Co. Ministry of Labour, Health and Social Affairs of Georgia. Tbilisi City Hall. Exhibition Statistics: Total Exhibition Area: 750 sq.m Number Of Stands: 60 Number Of Exhibitors: 110 Local Participants: 28 Foreign Participants: 32 Informational Support: Yellow Pages Tbilisi. Flit Media Publishing House.

3 Caucasus Healthcare 2014 I Tbilisi Beauty 2014 On June exhibition center Expo Georgia hosted two exhibitions: 14th International Specialized Fair for Medical Technology, Laboratory Equipment, Dentistry, Pharmaceuticals, Optics and Hospital Equipment. 9th International Exhibition for Cosmetics and Aesthetic Medicine. The exhibitions were organized by Expo Georgia Co. with official support of Ministry of Labour, Health and Social Affairs of Georgia and Tbilisi City Hall. Purpose of the exhibition was to introduce to Georgian market novelties in the medical field, new products and services. Participants of the exhibition had the opportunity to observe various companies in one space, discuss innovations, establish business contacts and examine presented equipment and working process. About 100 brands were presented from following 14 countries: Caucasus Healthcare 2014 Germany Russia Tajikistan Azerbaijan Armenia Belarus Ukraine China Turkey Italy Israel France India Spain. About 100 brands were presented in the following categories: Tbilisi Beauty 2014 Aesthetic Medicine skin care and equipment hair cosmetics perfumes decorative cosmetics.

4 Exhibitors OZEL KARADENIZ HASTANESI /TURKEY/ VOCO TMD LIV HOSPITAL BORISOVSKIY ZAVOD MEDICINKIKH PREPARATOV MEDICAL DIAGNOSTIC TURMANIDZE PLUS IOVEL KUTATELADZE INSTITUTE OF PHARMACOCHEMISTRY MAJOR EXPO CONTEC MEDICAL AS RIGAS FARMACEITISKA FABRIKA TATCHEMPHARMPREPARATY MED-CONTINENT VOLGA MEDICAL TST RAKOR FLOSAL SHANMUGA HAIR PRODUCTS INDIA PVT LTD AASHA UNIMED SOLID ORTHOPEDI VISIT TURKEY FOR HEALTHCARE PLATFORM SIA BIOSAN ALFALAB BIOLIGHT CO., LTD TBILISI MEDIC GOLDMEDI CAMELYN HUMAN DIAGNOSTICS GEORGIA RECURENS ELBI PHARMACEUTICALS WAREHOUSE KPI GROUP UKRAINE NATIONAL PARTICIPATION ABAY MELANGE GAZELLI GROUP SALUS LA BELLE MEDICAL NATALI FAMILY DOCTOR IBERI AR. MEDTECHNICA LLC

5 Opening Ceremony Official opening ceremony of the exhibitions was held on 18 th June, 2014 at the exhibition hall #11. The event was opened by the First deputy minister of Labour, Health and Social Affairs of Georgia Mr. Dimitri Makhatadze.

Welcoming Reception Official Evening Reception was held at Event Hall N3( at

Exhibitors were given certificates in several nominations: Caucasus Healthcare:

For the Active Marketing Campaign Contec Medical Systems, Delta med Georgia,

Tbilisi Beauty: For the Best Stand Design Gazelli Group.

6 Welcoming Reception Official Evening Reception was held at Event Hall N3( at Expo Georgia Fairground). Exhibitors were given certificates in several nominations: Caucasus Healthcare: For the Best Stand Design Biosan Sia. For the Active Marketing Campaign Contec Medical Systems, Delta med Georgia, Enmedic Clinic, KPI Georgia, Voco Dental materials, Unimed, Tbilisi Medic. Tbilisi Beauty: For the Best Stand Design Gazelli Group. For the Active Marketing Campaign GMI Medical, Salus LTD. For the Best Promotional Campaign Natali Distribution. For the Effective Communication with the Customers Melange LTD. For Fruitful Cooperation Nina Lanovenko.

Visitor Survey Total Number of Visitors 2720

Professional Executives 12% Stomatology 8%

7 Visitor Survey Total Number of Visitors 2720 Professional Visitors 60% Non Professional Visitors 40% Foreign Visitors 8% Local Visitors 92% Professional Visitors Professional Executives 12% Stomatology 8% Aesthetic Medicine Pharmacy 1% Other Doctors 11% Non Professionals Non Professional Executives Insurance 3% Tourism 2% Advertising 2% Media Other Non Professionals 82%

8 Visitor Survey 30% 32% Sources of Information 2 Age of Visitors Invitation Colleage/Friend Tel. Call/ Electronic presentation 1% Radio Facebook and other Internet sources 3% 3% Tv Program Press 1% 6% 1 18% Aim of the Visit 40% 29% 2 18% 18% 1 6% 3% entartainment purchase of products establishing contacts introduction to the market reviewing competitors other

9 Exhibitor Survey 9% 2% Aim of participation 46% Contacts Relations with customer (PR, Promotion) Observing the competitors 39% Other Did you Achieve Your Goals? (1 to 10 points) % 11% 11% 0% 2% 6% 8% 10% 12% 1 16%

10 Exhibitor Survey Overall how setisfied are you with participating in this exhibition? (1 to 10 points) Will you participate next year 30% 25% 20% 10% 5% 0% 26% 22% 19% 0% % 11% 4 Yes No Maybe

11 Exhibitor Survey Evaluate exhibition quality (1 - very low, 5 - very high) Cleaning 26% 6 Registration Service 19% 63% Tech. provision in the pavilion 26% 56% Technical Service 11% 56% Duration 8% 16% 20% 52% Participant Stand Service 16% 12% 2 4 Timing 8% 4 40% Additional equipment 12% 12% 12% 2 40% Event placement 8% 23% 31% 38% Participant Stand Design 4 3 Cafeteria 11% 19% 22% 33% Exhibitor correspondence 12% 23% 31% Visitor quantity 11% 33% 26% 26% Visitor quality 3 30% 22% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

12 LOOKING FORWARD TO SEEING YOU NEXT YEAR! Contact Information: Exhibition Managers: Nata Bondarenko Tel: (107) Maka Goroziani Tel: (122)

Show Facts. Exhibition Statistics. Total exhibition area Number of stands 54 Number of exhibitors 79 Local participants 41 Foreign participants 38

Show Facts. Exhibition Statistics. Total exhibition area Number of stands 54 Number of exhibitors 79 Local participants 41 Foreign participants 38 Post Show Report Show Facts Venue: Exhibition Centre ExpoGeorgia Date: June 20 23, 2013 Exhibition Statistics Frequency: Annually Working hours: 11:00-18:00 Number of open days: 4 days Organized by: ExpoGeorgia