Health Tourism Destination Master Plans. Creation, Further Development and Enhancement
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1 Health Tourism Destination Master Plans Creation, Further Development and Enhancement
2 Definition and Scope of Health Tourism Health-related Services involving some Travel: Abroad Domestic
3 Health Tourism and its Scope the Health-related Segments Medical Tourism Dental Tourism (does not go together with Medical Tourism) Spa Tourism (including Thermalism and Thalassotherapy) Wellness Tourism Sports Tourism (not for spectators) Culinary Tourism (not the same as Gastronomy Tourism) Accessible Tourism Assisted Residential Tourism (Assisted Retirement Abroad)
4 The Medical Tourism Clinical Focus Groups Regenerative Medicine Bariatric Services Vision Correction Hair Restoration Medical Tourism Ambulatory Care Physical Medicine and Rehabilitation Diagnostic Services Renal Dialysis Assisted Reproduction (IVF) Cosmetic Surgery and Dermatology Sports Medicine Health Tourism for Children
5 By The Way Medical Tourism on its own cannot sustain a Destination Why, for Destinations, Medical Tourism, on its own, is a Maxed Out Game...instead, bring in Health Tourism, with its 8 Segments Destinations-Medical-Tourism-On-Its-Own-is-a-Maxed-Out-Game.pdf
6 Health Tourism and its Scope the Sector-supporting Industries (Services and Products) Supporting Services Supporting Products
7 Sector-supporting Industries Medical Tourism Facilitation Medical Tourism Indemnity Insurance Health Tourism Hospitality (Health Tourism Friendly Hotels) Mass Catering (Restaurants) Health Tourism Education and Training Health Tourism Certification and Accreditation Investment and Finance Services MICE Health Tourism Events (Conferences and Exhibitions) Journalism The Luxury Services and Products Sector Management of Aging Industry (Services and Products) The Silver Economy Career Paths Recruitment
8 Sector-supporting Industries Specialty Construction e.g., Retirement Housing and Care Abroad Cruise Industry Branding and Reputation Management Real Estate Publishing Legal Profession Airlines Tour Operation and Travel Agency Accounting and Auditing (Health Tourism Satellite Account) Consulting
9 Sector-supporting Industries Health Sector Equipment Distribution Health Sector Equipment Manufacture Information and Communication Technology Media Pharmaceutical Taxi Service Engineering: Civil Mechanical Environmental
10 Health Tourism Stakeholders All the Individuals (natural entities), Groups and Legal Entities who have a vested interest in the Health Tourism ecosystem, are affected by it or can influence it
11 Health Tourism Destination Integrated Geographic Regions (e.g., Europe, the Caribbean) Countries / Nations Islands National Provinces Cities Clusters Health Tourism Free Zones Resorts: Integrated Health Resorts Urban Health Resorts Health Tourism Cruises
12 How Consumers make their Selection the Process always starts with the Destination Geographic Region Country City Provider no Destination no Health Tourism
13 How Consumers make their Selection the Process always starts with the Destination Geographic Region - Europe Country - Poland City - e.g. Gdynia Provider Take Your Choice no health in POLAND no Health Tourism
14 an Engaged Stakeholder Concerted Action Initiative and Joint Venture and the necessity of contribution (financial or in kind )
15 Health Tourism Destination Master Plans Creation (an Efficient and Competitive Health Tourism Destination ht8 Destination ) [Phase 1] Further Development (Competitive Advantage Health Tourism Destination Excellence ) [Phase 2] Enhancement (Competitive Edge Health Tourism Destination Singular ) [Phase 3]
16 Core Objectives of the Master Plan Develop and Promote Gdynia as a Credible and Attractive Health Tourism Destination
17 The Ultimate Objective an Ideal Health Tourism Destination Successful Sustainable Resilient
18 Designed as a Shovel Ready Project complete and ready for immediate implementation They are prime candidates for economic stimulus spending and for attracting Investment Implementation of these projects - and their deliverables - have a more immediate impact on the economy than money spent on a project on which a great deal of time must elapse for architecture, zoning, legal considerations or other such factors before it can be initiated / implemented These projects ideally and realistically - take the form of a Public Private Partnership (PPP)
19 Strategically Important Project (SIP) Suitable for placement on the Fast Track Fast Track refers to the quickest and most direct route to adopting, implementing and completing Strategically Important Projects
20 Phase 1 Plan of Action Destination Creation - via the Health Tourism Pentad Approach
21 Creating Successful, Sustainable and Resilient Health Tourism Destinations The Health Tourism Pentad Approach: Segmentation Integration Administration Development Promotion empirical approaches are doomed to failure
22 Concept introduced by healthcare cybernetics (2010) adopted by Destinations (e.g., UAE Dubai Health Authority 2015) Health Tourism Pentad: Segmentation Integration Administration Development Promotion
23 Financing the Master Plan Implementation the Sliding Scale Contribution Funding Model The Master Plan, as a Stakeholder Concerted Action Initiative, is funded by a broad base of Stakeholders The Sliding Scale Contribution model, (conceived and introduced by hcc) makes implementation of the initiative, financially equitable and painless for all those involved in its funding / financing
24 Financing the Master Plan Implementation and adding the element of Crowdfunding
25 How it starts a series of Health Tourism Pentad Seminar and Workshop combos
26 How it starts including a Master Class Master Class on Funding for Innovative Projects related to Health Tourism
27 Promotion of the Destination, Providers and Services address the Market the true Multimedia approach and exploiting the power of Mass Networking
28 Promotion of the Destination, Providers and Services address the Market healthcare cybernetics has created the world s largest Health Tourism Promotional Network of interlinked Portals and OnLine Exhibitions promoting Health Tourism Destinations, Providers and Services
29 PROMOTION Address the Consumer Market
30 Investment and Investment Promotion happens without Investment
31 Ensuring Sustainability through Executive Education and Vocational Training
32 and now the Bad News
33 From our UK Correspondent (1 April, :00 a.m.) healthcare cybernetics is abandoning Health Tourism and going into Gaming
34 Fun and Games for serious Learning, Planning, Developing and Promoting
35 Health Tourism the future s so Bright! I gotta wear shades a few left at ebay
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