Nuremberg 31 Jan 4 Feb 2018 REPORT 2018

Transcription

1 Nuremberg 31 Jan 4 Feb 2018 REPORT 2018

2 EXHIBITOR STRUCTURE INTERNATIONAL EXHIBITORS JOURNALISTS Total: 2,902 International: 2,181 International share: 75.2 % Number of countries: 68 Total: 1,793 International share: 30.2 % Number of countries: 37 Exhibition area: 170,000 m % of 89.3 % of 30.8 % of the exhibitors are (very) satisfied with their participation in the fair the exhibitors plan to exhibit again in 2019 the exhibitors only exhibit at the Spielwarenmesse THE DATA BASIS The visitor and exhibitor survey at the fair was conducted by the independent market research institute Gelszus Messe-Marktforschung GmbH, Dortmund, on all the days of the fair. It was carried out in accordance with the guidelines of the FKM (Society for the Voluntary Control of Fair and Exhibition Statistics). FKM aims to establish comparable and reliable exhibition statistics. EXHIBITORS BY PROVENANCE TOP 10 Germany 721 China Mainland 348 United Kingdom 185 Hong Kong SAR 163 USA 149 France 146 Netherlands 137 Spain 136 Italy 133 Taiwan 68

3 PROFILE OF TRADE VISITORS Visitor The Spielwarenmesse is big, unique and meets all our needs. The fair is like a single big shop: we come and get everything we need. Oozuu Arūnas Ožupis, Director Lithuania VISITORS FROM AROUND THE WORLD Total: 70,348 International: 43,289 International share: 61.5 % Number of countries: % of the trade visitors are involved in purchasing decisions 29,827 dealers and buyers visit only the Spielwarenmesse VISITORS BY PROVENANCE TOP 10 VISITOR GROUPS TOP 5 Germany 27,059 Italy 4,506 France 2,549 Spain 2,259 Retail / specialised trade: 29.4 % Wholesalers / foreign trade: 23.1 % Licensor / licensing agencies: 4.1 % Department stores: 3.6 % Self-service chains / supermarkets / discount stores: 2.2 % Netherlands 2,140 United Kingdom 2,001 Russia 1,698 Poland 1,674 China Mainland 1,624 Czech Republic 1,488 The data basis: Electronic visitor registration.

4 INTERNATIONAL PLATFORM FOR SUCCESSFUL BUSINESS TRANSACTIONS THE PERFECT FRAMEWORK The PressPreview and the evening opening ceremony on the eve before the fair, were held solely for exhibitors and journalists and were very well received. The highlights of the evening event included the opening show from Light Balance finalists of America s Got Talent as well as the awarding of the ToyAward. This year s ToyNight On Ice with a spectacular show from Holiday On Ice and the daring wheel of death from the Flic Flac circus was also a great success. Further highlights of the Spielwarenmesse included the fireworks with mulled wine and the honouring ceremony of long-standing exhibitors. Exhibitor The quality of the fair and visitors remains above the standard. Silverlit Toys Manufactory LTD Ricky Leung, Vice President of Marketing Hong Kong We have been attending the Spielwarenmesse for many years and are very satisfied with both the organization and the number of visitors. Year after year, we find new customers who let us grow in the national and international market. Selay Toys Aydin Ozdemir, Sales Manager Turkey

5 SPECIAL AREAS TECH2PLAY The playful way to experience technology The electronic toys segment is developing rapidly. Anyone who wanted to find out more about new developments in this exciting sector at the 69 th Spielwarenmesse was in precisely the right place at the Tech2Play activity area in Hall 4A. On a floor space of around 400 m², the space summed up the highlights from the fascinating world of Tech Toys. Retail specialists and buyers were able to get a valuable overview in the activity area; they could also try out the products directly on site and receive the latest ideas for their range of toys. BABY AND INFANT ARTICLES Effectively displayed products for the little ones The extensive range of the Baby and Infant Articles product group was presented in a variety of ways in its special display area which gave retailers and buyers a great deal of inspiration for future attractive additional assortments. In the light-flooded passage between Halls 2 and 3, visitors were given a quick overview of the products and exhibitors from the following areas: Baby Toys Baby Textile Travel Systems Care & Food Home & Safety License Articles TOYS MEET BOOKS The new special area for booksellers and non-book suppliers Fresh inspiration for the attractive assortment of nonbook articles was provided on the roughly 160 m² of the new special area Toys meet Books at the Entrance Mitte. 14 exhibitors showcased their products and gave interested trade visitors ideas for expanding their product range. Another advantage for buyers was the guided tours to participating exhibitors in order to get a quick overview of relevant non-book suppliers present at the Spielwarenmesse. Expert talks given by trade professionals on the Friday of the fair and a guide with all the exhibitors offering products from the non-book area rounded off the extensive range on offer.

6 TOYTRENDS TRENDGALLERY Trends, new products and knowledge in one place We guide you unerringly through 1,000,000 products as well as the 120,000 innovations: on around 1,000 m², the TrendGallery in Hall 3A pools expertise and innovations in one place. The three industry trends defined by an international TrendCommittee and the completely overhauled presentation were well received by visitors, exhibitors and journalists from all over the world. For more information, go to TOYAWARD The Novelty Award of the Spielwarenmesse For the 15 th time now, particularly innovative product ideas in four age-group-specific categories have been awarded the coveted ToyAward. This year, the expert jury selected the best products from a record 643 entries that met the criteria of play fun, originality, safety, workmanship and quality as well as the potential for being successful in the retail trade. For more information, go to THE TRENDS 2018 Explore Nature Children spend a great deal of time in front of their computer, smartphone or TV screens and less and less time in nature. Explore Nature can bring children closer to nature and encourage them to explore and investigate the environment in depth. Just for Fun Play should, first and foremost, be fun. The learning effects that games offer anyway don t always have to be in the foreground. Products that are fun to play with and don t require complicated rules are very popular with this trend. Team Spirit Cooperation and social interaction are skills that play an increasingly important role in our society, no matter how old one is. Children should learn these soft skills in a playful way. It s not the lone wolf who will win in the end. These games can only be won collectively! THE WINNERS OF THE TOYAWARD 2018 Baby & Infant (0 3 years) Kullerbü Car Park-Play Track, Habermaass GmbH PreSchool (3 6 years) Robo Chameleon, Silverlit Toys Manufactory Ltd. SchoolKids (6 10 years) Pepper Mint and the Treehouse Adventure, Franckh-Kosmos Verlags-GmbH & Co. KG / Thames & Kosmos Teenager & Adult (10 years and over) 1:87 VW T1 Samba Bus 2.4G 100 % RTR, TAMIYA-CARSON Modellbau GmbH & Co. KG

7 TOYKNOWHOW TOYNETWORK HOLLYWOOD AT THE SPIELWARENMESSE Trade visitors to the Spielwarenmesse 2018 received a broad overview of international licensing trends and innovations. The labelling of licensed items in the TrendGuide helped visitors navigate their way throughout the exhibitors product portfolio. In addition, with the LicensePreview, the Spielwarenmesse offered all members of the International Licensing Industry Merchandisers Association (LIMA) the chance to present the latest licenses in an exclusive atmosphere for the very first time. Among those present were major studios such as CPLG (Paramount Pictures), Fox Consumer Products and NBC Universal. INNOVATION MADE IN GERMANY The Spielwarenmesse, in cooperation with the Federal Ministry for Economic Affairs and Energy (BMWi), made it possible for 25 German start-ups: to be represented at a leading international trade fair, to establish new business contacts and to present creative product ideas to the most important purchasers in the industry. The 240 m² large area was used by young entrepreneurs as a springboard into the international toy industry and as an opportunity to present original and innovative product ideas. NEW EXHIBITOR CENTER In order to make it easier for companies to take part in the Spielwarenmesse for the first time, the Spielwarenmesse eg team has set up the New Exhibitor Center (NEC). The joint area centred around trends and innovations in Hall 3A was once again a huge visitor magnet for people on the lookout for innovative product ideas. 75 exhibitors from 31 countries took advantage of their participation in the trade fair to enjoy in-depth business discussions. EXHIBITORS DONATE TOYS For many years, many exhibitors have traditionally donated some of their displayed products to a good cause at the end of the Spielwarenmesse. This year, these donations once again supported the SOS Children s Village e.v. as well as kindergartens and social institutions in the Nuremberg region. TOY BUSINESS FORUM Know-How for the toy business Trends, novelties, digitisation or multi-channel these are the topics that concern the toy industry. As a knowledge platform of the Spielwarenmesse the Toy Business Forum addresses these aspects. On all the days of the fair, international speakers provided topic-specific answers. The trade visitors were able to take part in the compact lectures, which had different topics every day, free of charge. On Saturday, the Toy Business Forum dedicated itself to the two top interests of the sector: purchasing and sales. For more information, go to A NEW SERVICE FOR TRADE VISITORS Visitors were able to secure exclusive trade fair advantages with the new voucher booklet. More than 90 exhibitors offered attractive discounts and gifts at the Spielwarenmesse to welcome new and well-known business contacts to their stand. During the Spielwarenmesse, the voucher booklet was available in the entrance areas West, Mitte and Ost as well as at the information counters.

8 ORGANIZER OFF TO THE GROWTH MARKETS! International group activities: World of Toys by Spielwarenmesse eg Kids India, 4 to 6 September 2018 Kids Turkey, 4 to 7 October 2018 Hong Kong Toys and Games Fair, 7 to 10 January SPIELWARENMESSE EG Spielwarenmesse eg with its registered office in Nuremberg is the fair organizer and marketing services provider for the toy sector and stationery industry. The company organizes the Spielwarenmesse as well as the Insights-X in Nuremberg, Kids India in Mumbai, Kids Turkey in Istanbul and Kids Russia in Moscow. Die roten Reiter GmbH subsidiary works as communication agency for the consumer and capital goods industry and supports customers with their brand development and company positioning. Spielwarenmesse eg is represented in more than 90 countries by representatives. The complete company profile of Spielwarenmesse eg can be seen on the Internet at Spielwarenmesse eg Herderstraße Nuremberg Germany Tel Fax