Moscow / nd National Trade Fair for Chinese Quality Consumer Goods

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1 Host: Ministry of Economic Development of the People s Republic of China China Commodity Fair POST-SHOW Moscow / 2017 REPORT 2 nd National Trade Fair for Chinese Quality Consumer Goods ORGANIZER CO-ORGANIZERS: TRADE DEVELOPMENT BUREAU OF MINISTRY OF COMMERCE, PRC SUPPORTED BY: Chamber of Commerce and Industry of the Russian Federation

2 Facts and Figures Total area: m 2 Exhibitors: 265 Interior Lifestyle Kitchenware & Tableware Visitors: 7130 Product Groups Home Appliances & Consumer Electronics Regions of Russia: 78 Festive Items & Gifts Garden & Outdoors

3 Visitors DID NOT HAVE direct trade relations with China before the fair 75% 79% make purchasing decisions will visit the fair in % 85% established valuable contacts at the fair recommend the fair to their colleagues 83% More than 150 media reporters

4 Visitors purpose of the visit Obtaining information about products and manufacturers Establishing contract manufacturing 50% 14% 13% 27% Visiting the business program Developing professional competence ManufactuRer Wholesale offline 14% 26% Business nature of the company Developing existing partnership contacts 25% 37% Negotiating with suppliers Retail online Wholesale Online 17% 12% 28% Retail Offline 19% Concluding agreements 2% 1. Administration 2. media 11% 8% Other Design

5 Exhibitors Minimum order quantity (pieces) 26 % under % 41 % More than Business in Russia Exhibitors profile 48 % 52 % 71 % 29 % Manufacturers Trade Companies 40 % Medium 35 % YES NO 90 % companies offer OEM production opportunities 21 % Luxury Mass production 4 % Premium Product segment

6 Business program 43 % event of the interest VIII Russian- Chinese Forum May, 2017 Official Opening Ceremony The opening ceremony was accompanied with welcome speeches by: Trade Development Bureau of Ministry of Commerce, PRC Far East Investment and Export Agency China Chamber of Commerce for Import and Export of Machinery and Electronic Products Russian Export Center Embassy of China in Russia JSC Expocentre Messe Frankfurt RUS 39 % 18 % 1 June, 2017 Business Practice with China from A to Z May, 2017 B2B Match-Making Sessions

7 Business program B2B Match-Making sessions MAY, 2017 Chinese companies approved by the government of the PRC Special business zone with professional interpreters Federal and regional retail chains and online shops Finished goods and OEM opportunities More than 600 meetings Direct business negotiations of the key buyers and Chinese suppliers With participation of the biggest retail chains: Auchan Tvoi Dom Utkonos Globus Droggeri Soyuz Korall Mercuriy

8 Business program VIII Russian-Chinese Forum Business with China: Strategies of Modern Time MAY, 2017 Official organizer Leading Platform for Russian-Chinese Cooperation Strategic export and import issues, finance and legal aspects of Russian- Chinese trade. More than 35 speakers Co-organizer With the participation of: RZD-Logistics Moscow Arbitration Tribunal Court SinoSure National Research University Higher School of Economics kpmg Xinhua News Agency Rosbank EPINDUO More than 2000 visitors for 2 days

9 Business program Conference Business Practice with China from A to Z 1 JUNE, 2017 Effective platform for development of small and medium scale enterprises Business conference headed by an expert in business with China Dmitry Kovpak The latest trends from China, sales marketing and the real experience of direct purchasing from China. More than 1000 visitors With the participation of: GfK Russia, International Institute for Social and Marketing Research xinhua News Agency, Official Information Agency of China

10 Business program Consultation Center Free advice on the most important issues of business with China from the experts of the leading logistics and consulting companies To small and medium sized enterprises. International trade activities issues: logistic issues, customs clearance processes, signing contracts, financial-banking cooperation, quality control management. Among Experts: DB Schenker DELASIA TRASKO VIP-Logistics AKFA Tochka Bank B&N Bank Customs Information Web-Portal TKS.RU Business Institute MIRBIS Trade and Entertainment Gallery Chinatown

11 Business program SPECIAL DEMONSTRATION ZONES Ministry of Commerce of the People s Republic of China selected the best brands of the fair and united them into the demonstration zones Fair s Best Brands Zone Home Appliances and Consumer Electronics Zone Luxurious Porcelain Producers Zone Reliable companies Unique trade offers Comfortable zone for negotiations

12 Press conference 17 may, 2017 TASS press center held a press conference China Commodity Fair the platform for Russian-Chinese business development with the participation of: Embassy of China in Russia Trade Development Bureau of Ministry of Commerce, PRC Far East Investment and Export Agency xinhua News Agency Messe Frankfurt RUS 60 Professional Media

13 For visitors Chinese Relax Zone Visitors Linguistic Support VIP Lounge in Chinese Style Every visitor could try traditional Chinese cuisine in a special rest zone Students of the Peoples Friendship University of Russia helped visitors and exhibitors to overcome language barriers Special guests could plunge into the national colours of China in the VIP Lounge, decorated with traditional Chinese style furniture and objects of art

14 Participant s feedback Alexey Ukhanov, Supply Chain Import Manager in International Retail Chain of Hypermarkets Globus. B2B match-making sessions participant It s the first time we attend such event in Russia, we usually take part in international trade fairs overseas. Negotiations with the representatives of Chinese companies were quite efficient and interesting. Moreover, at this trade fair we have managed to find those suppliers, who we could never meet at other exhibitions. Now I may say that we have already received 3-4 good offers. Marina Batsinkova, Head of Import Department in Start company. B2B match-making sessions participant I took part in such kind of B2B sessions overseas, I mean, in China, Taiwan; now I am going to Korea. However it is my first time in Russia! We have worked efficiently with our Chinese partners and had many negotiations. I think, it is early to talk about effectiveness of them, as we need to get final commercial terms first. However, talking about the goods presented here at China Commodity Fair, we are ready to buy and import under acceptable terms 90-96% of what we ve already seen. Lyaman Steffen, Non-food Division Manager in Utkonos company. B2B match-making session participant The negotiations were quite efficient. If I am not mistaken, we have held meetings. Almost one third of the companies seems interesting and we will sign contracts. Entire event is organized very well!. Sergey Sushkov, Head of Sales Department in TRASCO, Transport and Forwarding Company. Consultation Centre participant We take part in the trade fair for the first time. There is a great hustle around, many clients are passing by and asking. There are different visitors at the fair, from those who are willing to order and transport freight for themselves to large companies. Generally they ask to deliver commodities, many of which you can meet at the fair. There are citizens of Moscow as well as those who live in the provinces, for instance, in Nizhegorod Oblast, Sverdlovsk Oblast, Southern Federal District, which is great, I suppose. Nastasya Zhikhar, Deputy Director of the Asian Countries and Pacific Region Centre MIRBIS, Business Institute. Consultation Centre participant The fair is very efficient for us, as there is our target audience. Besides, we have a great interest to look at the fair and get to know what goods are presented. We are satisfied, because the fair is diversified. Here China poses a challenge. This is not the old China, but a new one. There are high quality goods. With a great joy, we will take part in the fair next year. The forums are also very interesting. Thus, it is not only a place to search suppliers, but a platform to develop a contact list and find new clients. Thank you for the chance to participate in the fair. Oleg Tarasenko, Sales Manager in HQTS, International Consulting and Inspection Group of Companies. Consultation Centre participant Average visitors of our stand are burgeoning entrepreneurs. They are interested in suppliers inspection and quality control services. We are satisfied with the results at the fair, taking into account the relation between the participation costs and the potential clients attracted. We are very satisfied with the promotion of our company services under the fair package. We expected fewer visitors, so we had to print more business cards.

15 Visitor s feedback Yulia Skornyakova, Head of Purchasing Department and Production Department in tribalmagazin.ru. Visitor Jeanne Levitskaya, Owner of optluxchina24.ru, wholesale delivery from China. Visitor Natalia Nyarova, Owner of Pearl, household chemicals and household consumer goods retail network. Visitor The fair was very efficient; there were many interesting and effective negotiations. China presented a wide range of different offers; frankly speaking, we expected that the assortment would be poorer. So, we were impressed! Besides, the variety of goods were of high quality. We found textile and interior goods suppliers. Next time we will definitely take part in all the upcoming events. The atmosphere at the fair was pleasant, so I wanted to stay some more time and explore everything. There were many goods, but I got interested in the stands with soft toys and shoes for children. The soft toys seemed to be very familiar. I was going to buy something for my child. As the main criteria for me was quality, I started to touch and assess the quality of the toys. There were no doubts that they were produced at a factory, which carried out multimillion contracts! Of course, we exchanged contact information and came to agreement about possible cooperation in the future. I liked the fair very much. I hope that next year the trade fair will be held again and it will be even bigger, I will definitely visit it! We decided to take part in this event aiming at searching for new suppliers for the first time! The opportunities we met here exceeded our expectations. Moreover, we are very happy with the fact that there is no doubt about the reliability of Chinese suppliers as it was Chinese government that invited them to the fair. The organizers did their best to make the exhibition the most effective for everyone.

16 Contacts Alexey Nikulin, Show Director of China s Fairs Tel.: +7 (495) , ext alexey.nikulin@russia.messefrankfurt.com Rustam Saidrakhmonov, Assistant to China s Fairs Department Tel.: +7 (495) , ext rustam.saidrakhmonov@russia.messefrankfurt.com Victoria Kharlamova, Head of China s Fairs Department Tel.: +7 (495) , ext victoria.kharlamova@russia.messefrankfurt.com Olga Kudinova, Marketing Manager of China s Fairs Tel.: +7 (495) , ext olga.kudinova@russia.messefrankfurt.com

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