Hotspot for industry players from all over the world.

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2 Hotspot for industry players from all over the world. OutDoor is the world s leading trade fair for the industry, your most important community hotspot as well as a central PR tool. The exclusive focus on the outdoors maximises trade interest. In times of economic challenges and changes, OutDoor Friedrichshafen offers a unique strategic business platform, which you can also take advantage of for your company in 2016.

3 ON MORE THAN 85,000 m² a total of 940 exhibitors from 41 countries exhibited the latest products and innovations from the outdoor industry and occupied the entire trade fair grounds in Friedrichshafen in 2015.

4 A perfect setting. The primary aim of OutDoor Friedrichshafen is to communicate news, trends and the latest products in an exciting way on an ongoing basis and to act as a think tank for the industry. The overall benefits of the trade fair are accordingly high, as is its popularity with the visitors. Whether as a Tent City, Conferences, Fashion Show or OutDoor Party the needs of the industry are always the top priority of the diverse programms of events. The annual highlight is the OutDoor INDUSTRY AWARD, which is considered the Oscar of the outdoor industry due to its importance all over the world. The award and the accompanying special show effectively shine the spotlight on the products the perfect seismograph for upcoming trends and developments.

5 OUTDOOR INDUSTRY AWARD The specialist jury honours 39 of the 329 products, concepts and designs with an OutDoor INDUSTRY AWARD the coveted Gold Award has been presented nine times.

6 The special spirit. OutDoor Friedrichshafen is one of the most fascinating business trade fairs in the world. Working in a highly concentrated way but relaxed at the same time this is no contradiction in terms at Friedrichshafen but rather lived reality. Take the opportunity for some downtime and relax in one of the many chillout areas before dedicating yourself to the next appointment or meeting with renewed energy. Meet like-minded people over a cool drink in the shade, to exchange information and establish contacts. Outdoor not only means business and sport, but also represents an attitude towards life. Friedrichshafen is the perfect setting to express this with its attractive location in exceptional surroundings, compact and modern trade fair grounds coupled with the highly professional team.

7 CHILLOUT-LOUNGE Working in a relaxed atmosphere - networking between the palms and the pool.

8 The world as your guest. In total, 21,464 industry visitors from 85 countries came to OutDoor Friedrichshafen in A slight fall from the German-speaking area was able to be compensated by growth at an international level. Over 90% of the visitors consider OutDoor to be so important that they want to visit the trade fair in 2016 again. 940 EXHIBITORS FROM 41 COUNTRIES 21,464 INDUSTRY VISITORS FROM 85 COUNTRIES Mark Held, general secretary of the European Outdoor Group (EOG), perfectly sums up the 22nd OutDoor 2015: The atmosphere at this year s OutDoor was very positive. At a time in which competition is more intense than ever before, both exhibitors and industry visitors have worked very hard. They can thus ensure that they are one step ahead when it comes to yielding a profit on trends and introducing new products as well as subcategories onto a market that continues to develop at a fast pace.

9 INDUSTRY VISITORS FROM ALL OVER THE WORLD

10 Communication & media. OutDoor Friedrichshafen is at the centre of the media world s focus. A total of 1,052 journalists from 29 countries reported on the leading trade fair in the industry in On German TV alone there were more than 2.5 hours of broadcasts on OutDoor, which reached a viewing audience of more than 12 million people. 1,052 JOURNALISTS FROM 29 COUNTRIES The Friedrichshafen trade fair provides the media with in-depth press information, numerous photos and material for TV and radio through their in-house communication department. Of course, all outdoor subjects are also transmitted via social media channels on an ongoing basis. Special press events and media productions ensure that the outdoors remains a topic of discussion the whole year round.

11 STRONG MEDIA PRESENCE & INTERNATIONAL

12 Your contact persons: Stefan Reisinger Head of OutDoor Tel.: Fax: Kathrin Ruf Project Coordinator, Exhibitor Service Tel.: Fax: Birger Dreher Project Coordinator Key Account & Retail Service Tel.: Fax: Dirk Heidrich Project Manager Tel.: Fax: Stephanie Beiswenger Project Coordinator, Exhibitor Service Tel.: Fax: Stephan Fischer Coordinator Visitor Service Tel.: Fax: Nicole Hartmann Project Coordinator AWARD Tel.: Fax: Frank Gauß Deputy Head of Communication Tel.: Fax: Alexandra Schüttler Project Coordinator Tel.: Fax: VERANSTALTER Event organiser: Neue Messe Friedrichshafen Germany Neue Messe 1Telefon Tel.: Telefax Fax: Friedrichshafen info@messe-fn.de Germany info@messe-fn.de In Partnerschaft Inmit der partnership with the European Outdoor Group European Outdoor Group