City of Stockton Tourism Review Update. June 15, 2010

Transcription

1 City of Stockton Tourism Review Update June 15, 2010

2 What is needed from Council? Provide comments on current sports/visitors participants and structures Provide input on proposal for new entity Concurrence with 1994 Act Tourism Business Improvement District (TBID) procedure

3 Organizations/ Agencies involved in Stockton Tourism Conference and Visitors Bureau Chamber of Commerce Downtown Alliance Sports Commission Miracle Mile businesses San Joaquin County Tourism Board Local hotels and motels Haggin Museum Asparagus Festival/other annual special events

4 Organizations/ Agencies involved in Stockton Tourism (Continued) City Venues Marina Pixie Woods Weber Point event site Civic Auditorium Stockton Arena Bob Hope Theater Stockton Ballpark City Departments Community Services, Police, Economic Development

5 Marina Weber Point Asparagus Festival Civic Auditorium Visitors Bureau Sports Commission Economic Development San Joaquin Cty. Tourism Board City Stockton Arena Miracle Mile Bus. Stockton Ball Park Downtown Alliance Hotels/Motels Pixie Woods Bob Hope Theater Haggin Museum

6 How do similar cities promote tourism vs. Stockton? Criteria Approximate population of 300,000 Located near water Reputations not well established Sports activities are major draw

7 Second largest city in its state th Cleanest City in US Known as City of Bridges or City of Champions Ongoing discussion whether name spelled with or without an H

8 Pittsburgh, Pennsylvania Visit Pittsburgh organization has 51 staff members and a budget of $9.9 million funded through county bed tax, state grants, and partnership investments.

9 Known as Sparkling City by the Sea 6 th largest US port Birthplace of Farrah Fawcett and Eva Longoria Army depot and naval station Was home to the late singing star and legend Selena

10 Corpus Christi, Texas CCCVB is full service travel, information and marketing support with 14 staff members and a multi million dollar budget supported by T.O.T

11 Known as Frog town or A Renaissance City Has oldest minor league baseball team since and the ACTUAL first black major leaguer City with most restaurants per capita Home town of recent American Idol finalist Crystal Bowersox Corporal Klinger of M.A.S.H. (actor Jamie Farr) made this city famous

12 Toledo, Ohio Holy Toledo derived from main street in town with as many bars as churches Destination Toledo is a private nonprofit dedicated to promoting activities in the area with 9 + staff budget of $1.2 million majority from T.O.T

13 Gas City, Mudville First city in its state to have a non- Spanish or native American name 49 designated historical landmarks All America City awardee in 1999 &2004 Local stars include Benjamin Holt, Dave Brubeck and A.G. Spano

14 Stockton, CA Present Conference & Visitors Bureau 1staff (had 2 w/city $$) Present Sports Commission 1Staff Combined budget of $400,000 funded With 1994 Act funds, anticipated budget of $800,000 due to increase in rate

15 Tourism Civic Auditorium Asparagus Festival Miracle Mile Downtown Alliance Sports Comm. Economic Development Conference & Visitors University Local Hotels & Motels Special Events Bob Hope Theater Haggin Museum Pixie Woods Stockton Ballpark Chamber of Commerce Marina Weber Point site Stockton Arena Community Services

16 What s Next Complete research of agencies associated with Stockton tourism June/early July Survey members of different agencies with 4-5 questions to determine best methods to assist them in tourism - June Develop proposed new entity structure early July

17 What s Next (continued) Meet with groups and individuals to outline proposal and solicit feedback Mid-July/early August Make revisions and adjustments to proposal - August Return to City Council with new entity recommendation including structure, funding and timeline for implementation August/September

18 What s Next (continued) Concurrent processing with 1994 Act TBID process initiation July-Sept. Implementation of new entity with 1994 Act increased funding October 1, 2010 or January 1, 2011

19 What is needed from Council? Provide comments on current sports/visitors participants and structures Provide input on proposal for new entity Concurrence with 1994 Act Tourism Business Improvement District (TBID) procedure

20 Questions