ATTACHMENT 6D COLTON FILE INDEX NO. DAP VARIANCE DOCUMENT SUBMITTED BY APPLICANT MOR FURNITURE

Transcription

1 ATTACHMENT 6D COLTON FILE INDEX NO. DAP VARIANCE DOCUMENT SUBMITTED BY APPLICANT MOR FURNITURE

2 MOR FURNITURE FOR LESS, INC. Where America Buys Furniture for Less 1. Why is a variance needed? MOR Stores are a national retail store. Consistent and high quality signage is part of the brand recognition. The configuration and design of the MOR brand is greatly enhanced and further maintained utilizing a six foot M. The 30 current stores have similar signage presentations so we are thus requesting that our sign variance application for design and signage specifications be considered and approved in order to maintain the our corporate branding. This is vital to economic success! 2. How will these signs impact the surrounding area? The only impact is of a positive nature. As the MOR Store presence brings a high quality furniture store to the City of Colton community. Mor Furniture for Less is one of the dominant furniture retailers on the West coast and one important aspect of our strategic marketing plan is to always present a consistent, impactful, and immediately recognizable brand. Mor stores endeavor to infuse each market community with redevelopment and economic growth; thus branding is critical to how we renovate the building and use signage that leverages off of our brand so that a consistent identity continues to be enhanced and maintained. The signage for three locations enhance the beauty of the store and bring improvements to the shopping area. Frontage signage - as you will see from the following examples of other nearby MOR Stores. The signage height is integral to our national branding.

3 Cathedral City 8 Foot Sign

4 El Cajon 1 8 Foot Sign

5 El Cajon 2 8 Foot Sign

6 El Cajon 3 8 Foot Sign

7 El Cajon 4 8 Foot Sign

8 FINDINGS OF FACT A: THERE ARE EXCEPTIONAL OR EXTRAORDINARY CIRCUMSTANCES OR CONDITIONS APPLICABLE TO THE PROPERTY INVOLVED, OR TO THE INTENDED USE OF THE PROPERTY, WHICH DO NOT APPLY GENERALLY TO OTHER PROPERTY IN THE SAME ZONING DISTRICT AND NEIGHBORHOOD. Response: The signage for Colton is in harmony with other nearby Mor Stores.

9 Fresno 8 Foot Sign

10 Mira Mar 8 Foot Sign

11 National City 8 Foot Sign

12 Riverside Foot Sign

13 Riverside Foot Sign

14 Riverside Foot Sign

15 Riverside Foot Sign

16 FINDINGS OF FACT B: THAT SUCH VARIANCE IS NECESSARY FOR THE PRESERVATION AND ENJOYMENT OF A SUBSTANTIAL PROPERTY RIGHT OF THE APPLICANT. Response: Similar to statement A, the Mor Store identity is recognized with high quality signage. Additionally it is acceptable to the Abby Management Group.

17 San Marcos 6 Foot Sign

18 Lynnwood

19 Thunderbird

20 Marysville

21 Visalia 6 Foot Sign

22 Visalia Drawings

23 Nampa Drawings

24 Nampa Renderings

25 MOR Complete Store Front View

26 Highway Signage The following examples show how other comparative stores use highway signage to attract visitors.

27 Kent

28 FINDINGS OF FACT C: THAT THE GRANTING OF THE VARIANCE WILL NOT BE MATERIALLY DETRIMENTAL TO THE PUBLIC WELFARE OR INJURIOUS TO PROPERTY AND IMPROVEMENTS IN THE ZONING DISTRICT AND NEIGHBORHOOD IN WHICH THE PROPERTY IS LOCATED. Response: Increasing the signage creates no impact or injury to the neighborhood, but simply provides enhanced visibility for awareness.

29 FINDINGS OF FACT D: THAT THE GRANTING OF SUCH A VARIANCE WILL NOT BE CONTRARY TO THE OBJECTIVES OF THE GENERAL PLAN. Response: No. It is a minor adjustment enhancing the quality of the signage for the success of the Mor Colton Store.

30 COMING SOON Moreno Valley Highway Sign

31 SleepMOR Response: We are requesting an additional sign for the SleepMor. Which will be under a separate business license and is consistent with the SleepMor National branding.

32 SleepMOR Night Shot

33 FINDINGS OF FACT B: THAT SUCH VARIANCE IS NECESSARY FOR THE PRESERVATION AND ENJOYMENT OF A SUBSTANTIAL PROPERTY RIGHT OF THE APPLICANT Response: The SleepMor store must have its own distinct signage for its own individual storefront.

34 Sleep MOR Entrance

35 SleepMOR

36 FINDINGS OF FACT C: THAT THE GRANTING OF THE VARIANCE WILL NOT BE MATERIALLY DETRIMENTAL TO THE PUBLIC WELFARE OR INJURIOUS TO PROPERTY AND IMPROVEMENTS IN THE ZONING DISTRICT AND NEIGHBORHOOD IN WHICH THE PROPERTY IS LOCATED. Response: There is nothing detrimental with the City of Colton receiving a SleepMor Store. It will be of great benefit to the community.

37 Mor Trade Mark Information Page 1 & 2

38 Mor Trade Mark Information Page 3

39 Mor Trade Mark Information Page 4

40 FINDINGS OF FACT D: THAT THE GRANTING OF SUCH A VARIANCE WILL NOT BE CONTRARY TO THE OBJECTIVES OF THE GENERAL PLAN. Response: As shown, the Mor Store National Branding will not interfere with the objectives of the general plan.

41 Mor Wider Side Facad

42 THANK YOU We are appreciative of the City of Colton in having our fine company to be here in Colton. The community will benefit as will the property.